picture worth a thousand words

IS A PICTURE WORTH A THOUSAND WORDS TODAY?

By Maria Mahesar Fashion, up till a few years ago never enjoyed acceptability as a separate entity in the eyes of the public. It was...
moor

Movie Preview: Moor by Jami Noor

By Marium Ashfaq Have you come across the trailer of the film, Moor, yet? The teasers reveal breathtaking graphics captured in the panoramic sights of Balochistan....
hum tv hacked

Hackers Demand Hum TV to Ban Vulgarity

Last night proved to be a nightmare for Hum TV as their website was hacked and hackers alleged the channel of spreading vulgarity in...
masterchef Pakistan

Master Chef Pakistan: Coming soon on URDU 1

Master Chef, the famous television cooking reality show, is all set and ready to come to Pakistan soon.  The show was originated in United Kingdom...
lamha movie

Movie preview: The ‘Lamha’ has arrived

By Marium Ashfaq Are we ready for a journey to self-discovery? Yes, apparently, this is what the multiple award-winning film is all about. According to...

Dark is Beautiful, says Nandita Das

“Mirror, Mirror on the wall who’s the fairest of them all?” pronounced Snow White’s step mother in the fairy tale, Snow White and the...
lamha zoe viccaji

‘Lamha’ comes for Zoe, Omran to sing ‘Jab Koi’ and wear Levi’s

By Ufaq Ushfaque The long awaited, internationally-certified Pakistani movie ‘Seedlings’ (Lamha) released its Levi’s-sponsored promotional song, titled ‘Jab Koi’, sung by Zoe Viccaji and composed by...
Humor in Advertising

Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like...
Opportunity

Man of Steel: A ‘Super Branded’ Opportunity

Making his debut in the comic world in 1933, Superman was depicted as a social activist who stood against crooked businessmen and greedy politicians. Born...
CINEMA IN PAKISTAN A NEW LEASE OF LIFE

CINEMA IN PAKISTAN: A NEW LEASE OF LIFE?

The Pakistan cinema industry saw its days of glory with big-screen cinema houses packed to the brim in the 60s and 70s, showing classics...
Spreading positivity Heroes of Pakistan Competition

Spreading positivity: Heroes of Pakistan Competition

With so much of negativity and criticisms surrounding Pakistan, we seldom get to witness the innocence, love and purity of its natives. Their stories...
One on One With HUMAYUN SAEED

One on One With HUMAYUN SAEED

Humayun Saeed, the good looking and versatile actor, model and producer par excellence, talks  about his upcoming movie projects and the brighter prospects Pakistani...
zinda bhag lead

Movie Preview: ‘Zinda Bhaag’ from Pakistan

Pakistani cinema is back with a bang – one which can be heard throughout the nation and abroad. Recently a trailer of Zinda Bhaag...
Tweens take up the consumer role

Tweens take up the consumer role

He is a 10 year old. He selects his own cereal when he goes grocery shopping with his mama. He chooses his toys after...
Psychological factors shaping advertising

Psychological factors shaping advertising

Since the turn of the century advertisers have tried to explain consumer behavior with the help of psychological theory, seeking to unlock advertising effectiveness...
General Manager

General Motors returns to the Super Bowl Advertising fest

General Motors (GM), the automobile giant, is all set for a comeback in the advertising space of the upcoming Super Bowl XLVIII.  GM left the...
Anil Kapoor

Anil Kapoor Brings the American TV Series, 24 to India

Can Anil Kapoor do justice to the character of Jai Singh Rathod as Kiefer Sutherland did to ‘Jack Bauer’ in the famous American TV...
operation 021

‘Operation 021’ to be Pakistan’s First spy-action thriller Movie

Pakistan cinema is receiving some serious hype and popularity, considering the variety of work and the intensity of topics that are being covered through...
mai afridi

Main Hoon Shahid Afridi: The First Innings

Syed Ali Raza’s US$ One billion ‘Main Hoon Shahid Afridi’ (MHSA) had the entire Pakistani audience hooked even before it was released due to...
Breaking Advertising Myths

Breaking Advertising Myths

As e-commerce matures, it opens a door for smart marketing based on some fundamental laws of common sense, which should address bringing out honest...