Closet Consumers: Who Are They?
Confederation of Indian Industry and market researchers IMRB International has concluded Indian consumers to fall in a category previously unknown to man-kind, now dubbing...
Unilever Introduces PureIt Water Filter System
By Ufaq Ashfaque
Keeping up with their mission of sustainable living, Unilever has launched Unilever PureIt - a unique water purification device that utilizes modern...
Mobilink Launches Global Handwashing Day 2013
By Ufaq Ashfaque
Mobilink launched a national drive at Pehli Kiran School in Islamabad to promote and celebrate the Global Hand washing Day (GDH) 2013.
The...
China witnesses Record Breaking Online Revenue on 1111
By Ufaq Ashfaque
China earned its largest online shopping revenue on China's Singles Day or 1111 and became the biggest online shopping day in the...
Mattel to Manufacture Localized Barbie for China
By Ufaq Ashfaque
Mattel plans to end the struggles of Barbie in Chinese market as it decides to manufacture an education-focused, localized Barbie instead of...
Mars’ Campaign Features Arjun Rampal
Mars International India has announced Bollywood actor, Arjun Rampal as the new face for its classic “Galaxy “chocolate.
With its debut in India, Galaxy is...
The Most Valuable Brands of India
India has emerged as one of the major upcoming economic hub for International businesses, primarily because of the exceptional performance of its domestic brands...
The Most Valuable Brands of India
India has emerged as one of the major upcoming economic hub for International businesses, primarily because of the exceptional performance of its domestic brands...
Why brand Loyalty went extinct in Automobile Industry
In a world of increasing prices, innovation, consumerism, and cost-reducing-efficiency-enhancing technologies – it is uncanny how people are still brand loyal. Let alone automobile...
What is Meant by Meaningful Brands?
By Zulfiqar Ali Sajwani
In pursuit of judging a brand’s movement towards success, marketers are coming up with new metrics every day, each one expanding...
Cadbury India spreads love on Diwali
Cadbury launched their new TVC, pinned with the tagline ‘Pyar se bitao yeh pal, Pyar hi paogey tum’ to celebrate Diwali in India.
It’s that...
Facebook Records a Growth of 60% in Third Quarter
Facebook achieved yet another milestone when the world’s most populated Social media network announced that it has 1.19 billion monthly users in totality with...
Top 20 companies Spending Most on R&D
By Hassan Wasti
Technology companies grabbed 13 out of 20 spots on the list which shows just how much competition is out there when it...
HBL and Nadra Partner to Foster Branchless Banking
By Ufaq Ashfaque
Habib Bank Limited (HBL) has entered a strategic alliance with NADRA Technologies Limited (NTL) and signed on Branchless Banking Super Agency Agreement,...
Apple, Samsung, Nokia – which is the Biggest Smartphone Brand?
What makes a company the ‘biggest’ in its industry? Is it the market share, the total revenue earned, the awareness a brand has or...
Learn Fest 2013 – Celebrating Life Long learning in PIM Today
Leading training group Trainer’s Resource Group (TRG) and Torque is hosting “Learn Fest 2013” currently in session at (PIM) Pakistan Institute of Management Karachi.
The...
Energy Drinks Under Fire: Red Bull Faces Lawsuit
Red Bull is facing $85 million death lawsuit filed by the family of a 33-year old construction worker Cory Terry who died after allegedly...
IKEA launches ‘Second Hand Campaign’ in Norway
By Ufaq Ashfaque
IKEA is helping their Norwegian customers to resell their goods, enabling them to become sustainable resellers through its ‘Second Hand Campaign’.
During...
Wal-Mart Tops the List of Brands Utilizing Solar Power
By Ufaq Ashfaque
Largest US retailer Wal-Mart, along with Costco, Kohl's, Apple and IKEA, are expanding into solar energy by using the space on their...
Comfort Cashes on ‘Selfies Trend’ With Face Gossip App
Unilevers’ fabric softener Comfort in collaboration with ‘Face Gossip’, has launched a Smartphone application that ‘calculates’ the brightness level of clothes worn in a...