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Oracle Enhances Exalytics Performance
By Anum Saeed
July 15 - Oracle came up with a second-generation Exalytics In-Memory Machine, that promises not only promises extended in-memory analysis but also...
Nivea HAUS advances skin care education on the go
By Ufaq Ashfaque
TORONTO, JULY 15 -Nivea is set to launch an outdoor campaign from July 19-27, where it will target people living in Vancouver by...
Unilever’s Lux-In romance with celebrity endorsements
The epitome of beauty, charisma, stardom and glamour; Lux releases its new TVC for Lux White Soap, featuring Pakistani model, Amina Sheikh as its...
Rabia Garib talks of Blogging and Awarding
Rabia Garib, Editor-in-chief at CIO Pakistan, talks about the importance of blogging in todays environment.
Ms Garib, in 2007, she became an Eisenhower Fellow and...
10 Tips to make Your Ad A Hit In Pakistan
If you are an advertiser and looking to excel then you have entered paradise. Behold and read.
1. USE DANCING DIVAS
Fill your communication with Dancing...
Home Industries turning into brands via Facebook
‘She is a model for Facebook brands, she is a designer, because she has her Facebook page,’ or maybe, ‘she is a makeup artist...
Jafferjees: Skins of fortune
Mr. Imtiaz Quettawala, CE – Jafferjees, shares insights about Pakistan’s premium leather accessories brand
Synergyzer: When was Jafferjees established and how has the brand evolved...
PTV – A Fall from Grace
Names like Tanhayyan, Dhoop Kinarey, Ankahi, Dhuwan transport us to a world of enchanting tales which became part of our lives. These masterpieces reached...
Mountain Dew launches ‘Dew’s next big thing
By Ufaq Ashfaque
JULY 13, 2013 – Mountain Dew finally reveals ‘Dew’s Next Big Thing’ on Saturday. The campaign was launched in honor of Dew’s...
The Television Religion
Television enjoys a position, which is incomparable to any other medium of mass communication, considering the influence it exerts on the human psyche.
Even at...
Second wind for Local Entertainment
With cable television ripping through the competition posed by terrestrial channels, foreign media has become more and more accessible.
Indian media penetrated through the gaps...
Antenna – Soon-to-be a souvenir
How many of you remember the famous "Shehnaaaaaz" from the drama serial Alpha Bravo Charlie?
Had it not been for our good old antenna and...
Facebook Hashtags Have Marketing Potential, Privacy Issues
By Ufaq Ashfaque
JULY 12, 2013 – Social media network giant Facebook is fighting for its position in the market on the global platform.
While the...
Hum TV:Up and Close With Duraid Siddiqui
A dialogue between Synergyzer and Duraid Siddiqui, CEO of a newly launched Pakistani entertainment channel, HUM TV
Synergyzer: What inspired you to launch a new...
Tarang Housefull – revival of a lost era
We woke up one day and saw Moammar Rana dancing to an upbeat number, next day it was Meera Jee and Saima Jee. Even...
Habib Bank database gets hacked
By Ufaq Ashfaque
JULY 11, 2013 –Habib Bank Limited’s (HBL) database was hacked, when the hacker naming himself Xploiter, stormed the company’s website, posting customer...
Wal-Mart aims to open stores in Vancouver, old Fred Meyer site in progress
By Anum Saeed
World’s largest retail grocery giant Wal-Mart aims to open stores in Vancouver, followed by other stores to be opened in smaller cities....
Wal-Mart aims to open stores in Vancouver, old Fred Meyer site in progress
World’s largest retail grocery giant Wal-Mart aims to open stores in Vancouver, followed by other stores to be opened in smaller cities. In the...
Samsung launches new setup in Silicon Valley
By Ufaq Ashfaque
JULY 11, 2013 – Samsung launched its setup in the Silicon Valley on July 11, home to some of the most important...
Coca Cola uses the popular ‘wohi khuda hai’ in its Ramadan TVC
By Ufaq Ashfaque
Coca Cola, an international brand, pulled the heart chords of many Pakistanis when Rahat Fateh Ali’s voice, singing ‘wohi khuda hai’, boomed...
Faster Toll Payments, Smoother Journeys: Zindigi Partners With One Network For...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their...
OPPO A60: Ultimate Durability And Strength – Your Most Reliable Partner
Pakistan, May 17, 2024 - OPPO, the global leader in smart devices, announces the nationwide availability of the OPPO A60 for PKR 54,999/-. Designed...
ACCA Membership Hits Quarter Of A Million
Global accountancy body with members in 180 countries celebrates major landmark of exceeding 250,000 members in its 120th anniversary year
Lahore – May 17, 2024:...
TikTok Launches New AI Content Labeling and Media Literacy Initiatives
Pakistan, May 17, 2024 – TikTok is proud to announce significant advancements in AI transparency and media literacy, reinforcing its commitment to safe and...
New Study Uncovers Unlikely Secret To A Happy Marriage
What makes love, and marriage, last? This question has been the focus of clinical psychologists John and Julie Gottman for decades. They have dedicated...