#BrandsynarioChats Exclusive with Jonty Rhodes SD
Shahid Afridi Met Virender Sehwag & Things Got Crazy!
What happens when two of the best talents from India and Pakistan Cricket team meet? Things get crazy! This is what happened when Boom-Boom Shahid Afridi met powerhouse Virender Sehwag.
Both of their country’s top-notch cricketers got together for a live segment, answered several questions from their fans, and enjoyed multiple tasks.
They even played a game called ‘Guess Who’. Each individual took turns to imitate player from their national team, and the other had to guess who that person is.
https://youtu.be/NiZJHodBmXs
They went on to answer interesting questions, with Sehwag revealing that MS Dhoni called him by the nickname Viru Pa, whereas Afridi received the famous nick ‘Boom Boom’ from Ravi Shastri.
When asked about who their favourite opponent is in the game, Sehwag shared that it has always been team Pakistan from his debut against the country back in 1999. He also shared that the player who scared him the most was Rawalpindi Express Shoaib Akhtar as there was absolutely no indication when the ball was to hit your shoe or head!
Whereas Lala shared that he was not exactly afraid of any player, but the most difficult one to bowl to was none other than Viru himself. He also added that he does not pay any attention to superstitions and believes in focusing on the game instead.
When Afridi was asked if not cricket, where would he be, he responded that most of his family members are either businessmen or are in the army, he would have joined the forces as he always had a keen interest. Whereas Sehwag shared that his father was a farmer and he would have probably been one too.
https://youtu.be/hkI0ItIXOq0
The destructive batsman from India taught the ‘King of Sixes’ a famous dialogue from the famous Bollywood Blockbuster Dangal.
https://youtu.be/5BFpuio5pcI
Both even enjoyed making prank calls to their family and friends and burst into fits of laughter!
https://youtu.be/NjcdF0m1Cd0
Both rivals and friends enjoyed a great time with each other, clearly proving that citizens of both the nations can also get along very well, be it over a game of cricket or a cup of tea!
Stay tuned to Brandsynario for more news and updates.
Neelam Munir Loses Her Cool After Hate on Social Media
Neelam Muneer, the young Pakistani beauty who has been making waves with her brilliant acting career is yet again the target of social media trolls.
Her on-going drama, ‘Dil Mom Ka Diya’ is currently doing all rounds in the entertainment industry and people are absolutely in love with her flawless acting skills.
The actress has also become a popular household name with her various roles in the Pakistani drama industry.
However recently, the diva got angry when distasteful comments started pouring in on her social media accounts.
To reply her haters, she recorded a video and said that she knows her limits and it is nobody’s business to school her what she should do.
She said:
I never uploaded a video while taking a shower, I am sorry to say it. Every girl knows what are her limits so just don’t worry about that.
Watch her full video below:
https://www.youtube.com/watch?v=eUbjtU0jw4w
This is not the first time that the actress is being badly criticized and facing the wrath of social media.
Neelam had previously become a social media sensation with a few leaked dance videos of her due to which she often gets badly bashed.
What are your views on Neelam Muneer’s reply to her haters? Let us know in the comments section below.
For more updates and details, stay tuned to Very Filmi.
The Mystery Behind #WhoIsADiva is Now Solved!
This week, a mysterious black envelope with the words #WhoIsADiva took social media by storm. Printed in silver, the enigma soon became the talk of the town.
Could this be the name of a new face that would soon grace the entertainment industry, or was it an upcoming event? or an upcoming brand? People were left guessing! The card had everyone intrigued and thinking about the endless possibilities.
Following the note, a black box popped up at several doorsteps with the same curious question, Who is a Diva?
The box had a mirror inside with a beautiful message “You Are a Diva” and a very attractive shiny bottle of Body Spray in it.
GT is thrilled to be among the first ones to try out the newly launched Diva body spray by Hilal care. We’re loving the scent #WhoIsADivaYouAreADivahttps://instagram.com/p/BoEQY6oFhvT/
Divaさんの投稿 2018年9月23日日曜日
The mystery has finally unveiled as Hilal Care revealed their new lineup of Pakistan’s first female Gas-Free Perfume Body Spray – and yes you guessed it, it’s called DIVA! The new brand is the second in line for Hilal Care and comes after the successful launch of Bold body spray for men. This one is however aimed at all the talented and ambitious girls out there with #YouAreADiva.
Diva Perfume Body Spray uses world’s finest fragrances from the top fragrance suppliers. Diva consists of 8 unique powerful and beautiful fragrances with a blend of floral, fruity and woody notes that have the charm to seize your senses like none other.
With 8 carefully selected fragrances after extensive research and studies, this new product on the shelves is ideal for ladies who have a passion for contemporary and unique fragrances and also want to switch from traditional gas deodorants/body sprays to environmentally friendly non – gas body sprays.
Suited for both body and clothes, Diva perfume body spray has a unique gas-free formulation which allows its scent to last longer and prevents wastage when applied. It has up to 3 times more perfume content compared to traditional gas based body sprays and deodorants of the same size.
Diva is the ultimate choice for females, giving them the confidence whilst allowing them to be true to themselves. The core message the brand wants to communicate is that every girl is a Diva in her own unique way and she should feel confident about her own unique identity and believe in herself. Diva. Be True to You.
Previously, Hilal Care had launched the popular men’s perfume body spray -Bold, with the heartthrob Fawad Khan as its ambassador.
So are you ready to bring out the Diva in you?
Atif Aslam Spotted with Bollywood Celebrities in Thailand
It seems India and Pakistan will forever have cross-border tensions. Bollywood will remain firm on its stance of ‘No Pakistani Stars’ in their movies. But one thing they just cannot compromise on is our singing sensation, Atif Aslam.
The crooner remains the most wanted singer across the border. This year alone, Atif has devoted his voice to as many as six tracks in Indian movies. And we bet the list will continue to increase for 2018.
Just recently, the singer was invited to perform live in a star-studded show in Thailand, that included various starlets from Tinseltown as well.
Spotted on the occasion was the Dilbar girl, Nora Fatehi!
And the Desi Boys Diva, Chitrangda Singh!
The Baby Doll singer, Kanika Kapoor cast a spell on the crowd with her magical voice.
But amidst all the Bollywood glamor at the gala, it was Atif Aslam who set the stage on fire!
The audience went crazy when he crooned the soulful Tajdar-e-Haram.
And he raised the bar even further with his rendition of Kun Faya Kun.
The Bollywood beauties were smitten by him and the Sanam Re starlet, Urvashi Rautela was spotted fangirling over our powerhouse.
Grand Masti girl Kainat Arora also shared a moment with the singer!
We can’t help being proud of Atif. He appears to be the only Pakistani talent amongst all the B-town artists and was clearly the highlight of the show.
The vocalist is all set to take over Australia with his back-to-back shows in the continent. Pakistani residing there better not miss the chance of hearing him live!
#Australia are you ready?27th October 2018 – Sydney 28th October 2018 – Melbourne #AtifAslam #Aadee #Aadeez #Sydney #Melbourne
Atif Aslamさんの投稿 2018年9月21日金曜日
Stay tuned to Brandsynario for more updates.
Huawei Trolls Apple by Giving Out Free Power Banks To iPhone Fans!
Apple enjoys the privilege of having the most loyal customers and every time they launch a new product, the hype they create has no match!
The latest one being Apple’s iPhone XS and iPhone XS Max, made thousands to wait in queue before their launch.
Little did they know their major rival Huawei will play a super cool marketing trick on them!
Outside Singapore’s store, the Chinese brand raised the bar by being creative yet extra caring at the same time!
Huawei took advantage of the situation and distributed free power banks and juices among the people who were waiting to get their hands on the latest iPhone as soon as it gets out.
The iPhone XS features a smaller battery than iPhone X and Huawei pointed it out by giving the iPhone users free power banks. And as it reads:
‘Here’s a power bank. You’ll need it’.
As creative as it sounds, the marketing stunt worked. In no time, people were running after Huawei distributors to get a free power bank and juice, because you got to stay energetic in such situations.
The Huawei vans carrying the fruit juices even stated “no traces of apple” written over them.
Successfully, Huawei managed to scatter the diehard Apple fandom who wouldn’t have moved from their places otherwise and that’s quite an accomplishment.
According to reports, as many as 200 power banks were handed out to iPhone fans.
Stay tuned to Brandsynario for more updates and news!
Sonam Kapoor Remembers Fun Times with Fawad Khan! [Watch Video]
Celebrating the 4th year anniversary of Khoobsurat, Sonam Kapoor takes us on a ride back to the sets of the 2014 film that also marked Fawad Khan’s debut in Bollywood.
The dazzling diva of Bollywood took to her Twitter account to cherish the unforgettable memories from the set of this rom-com and the fun she had with Fawad Khan during its production.
Watch the video below!
Khoobsurat was truly an unforgettable experience! I still remember all the behind the scenes fun and laughter we had while filming. 😍😍@_fawadakhan_ @KirronKherBJP @RheaKapoor #4YearsOfKhoobsurat pic.twitter.com/xKvUDlv11K
— Sonam K Ahuja (@sonamakapoor) September 19, 2018
In this short clip, Fawad and Sonam can be seen having fun on the sets of Khoobsurat that also led to the start of an adorable friendship between the two. Kiron Kher, who played Sonam’s mother in the film, can also be seen having a good time with them.
Sonam played the role of Mili, a carefree girl physiotherapist with lively hopes, who falls in love with Vikram, Fawad Khan, who by the way made a wonderful prince charming.
Fawad’s first appearance in Bollywood not just earned him a huge fan following in India but also, the best male debut award at Filmfare and Masala Awards!
Although Khoobsurat did not prove to be a big hit, the oh-so-perfect chemistry between Fawad Khan and Sonam Kapoor was totally drool-worthy!
Pouring out her emotions towards Khoobsurat, Sonam shared this BTS video with the most adorable caption. She wrote,
“Khoobsurat was truly an unforgettable experience! I still remember all the behind the scenes fun and laughter we had while filming. 😍😍
@_fawadakhan_ @KirronKherBJP @RheaKapoor #4YearsOfKhoobsurat”
This is not the first time that Sonam has talked about how much she loved working with Fawad Khan.
On Fawad Khan’s birthday, she also sent a super cute birthday wish to our superstar with an adorable picture.
A very Happy Birthday Fawad! 🎂 Hope you receive all the joy & happiness on this special day! @_fawadakhan_ pic.twitter.com/ueSK6j3ofT
— Sonam K Ahuja (@sonamakapoor) November 29, 2017
It’s really nice to see how Fawad and Sonam have become good friends. This gesture of acknowledgment among artists should be appreciated more!
Originally published on Veryfilmi.com
Shanaz Ramzi Earns ‘Most Innovative in Social Media Management Services 2018 – Pakistan’ Certification
With over three decades of experience in organizing and managing both local and international events, Shanaz Ramzi, CEO STARLINKS PR & Events is setting formidable benchmarks in the event management and PR industry by attaining back-to-back recognition this year.
Global Business Insight Awards 2018 certified Shanaz Ramzi in ‘Most Innovative in Social Media Management Services 2018 – Pakistan’ category, on September 12 in acknowledgment of her company’s, STARLINKS PR & Events, unparalleled achievements in the short time since its launch.
One of the biggest events of 2017 was the launch of South Asia’s largest mall, LuckyOne mall, an event managed and organized by STARLINKS PR and Events within the first year of its inception. The wheels of innovation and creativity are constantly turning at STARLINKS, bringing for its clients fresh and novel ideas.
Suspended PIA Air Hostess Goes Missing In Canada
Recently, it has been reported that an air hostess of Pakistan International Airlines, Fareeha Mukhtar, has gone missing in Canada.
While confirming the news, the PIA spokesman, Mashhood Tajwar, said that an investigation into the incident has already started and the authorities have informed the Canadian police about it.
Meesha Shafi’s Savage Reply To Sadaf Kanwal’s Statements About #MeToo
While talking to the media personnel, the spokesman further informed that the air hostess was suspended on the instructions of the higher authorities.
A few years back, Fareeha Mukhtar was suspended for holding a fake degree and smuggling currency and mobile phones. He also added that the air hostess had taken political asylum in Canada.
He further said:
Fareeha had been barred from international flights, however, she managed to get the flight using political influence.
The air hostess originally belongs to Lahore but she relocated in Karachi with the help of some officials of the People’s Unity of PIA Employees.
Have something to add to the story? Let us know in the comments section below.
For more updates and details, stay tuned to Brandsynario.
PlayStation Classic Console Price and Release Date Revealed!
It’s official! Sony has officially announced their PlayStation Classic which will come with 20 pre-loaded titles!
Sony PlayStation Classic Price and Release Date
The electronic and gaming giant will officially launch the classic console on 3rd December with a price-tag of $ 99.99 (around Rs 12,300).
Classic Game Titles
The retro console will come with major flagship names including:
- Final Fantasy VII
- Tekken 3
- Wild Arms
- Jumping Flash
- Ridge Racer Type 4 and other major titles
Availability
As compared to its predecessor, the console by Sony is approximately 45% smaller in size. The company will dispatch a limited quantity across North America, Japan, Europe, New Zealand, and Australia.
Gallery
What do you think about this new retro console?
Stay tuned to Brandsynario for more news and updates.
Salman Iqbal Stirs Trouble After Resigning as T10 League President
Owner of ARY Group and Karachi Kings, Salman Iqbal has resigned as the President of T10 Cricket League.
In a bold tweet, Iqbal shared the reason for his shocking resignation that has now created a massive dispute in the league,
— Salman Iqbal ARY (@Salman_ARY) September 18, 2018
Pakistan Vs India Asia Cup 2018: Live Cricket Score & Highlights
The CEO revealed that there is severe lack of professionalism and transparency in the league that is leading to ‘Pakistani players being misused by foreign individuals’.
“Private leagues that are not controlled by the ICC and have independent players monitoring system, added with lack of policies and procedures may lead to numerous misconducts”
Following his resignation, Imad Wasim has also disassociated himself from the league.
I heard that @Salman_ARY has disassociated himself from T10 for some reasons, knowing he must be having very strong logical reasons, he was the only representative from pak in the T10 management, Pak comes first, I also opted a decision not to play in T10 league
— Imad Wasim (@simadwasim) September 18, 2018
The league was founded by Shaji Ul Mulk, who is also the chairman of the T10 League. A tweet by him is now going viral, in which he has refuted Iqbal’s allegations and has claimed to take legal action against him.
However, Shaji Ul Mulk’s tweet is now deleted!
Chairman #T10League Shaji Ul Mulk said about Salman Iqbal. #HomeofT10 #News @ChairmanMulk pic.twitter.com/xQPBFmwJvg
— Home of T10 (@homeoft10) September 19, 2018
With the second edition of T10 Cricket League 2018 just around the corner, Salman’s resignation will create a controversy.
Season one of the league was hosted in the United Arab Emirates back in 2017 and was very successful. Kerela Kings won the first season and will be playing to defend their title.
This year, the 10-over cricket tournament will take place in November and include two new franchises, Karachi and Northern Warriors.
T10 Cricket League 2018 Second Edition to Welcome New Franchise
Karachi’s team is reportedly to go by the name ‘Karachians’ and will be a part of ‘Group A’ along with Pakhtoons, Kerela Kings and Rajputs. On the other hand, Northern Warriors are placed in ‘Group B’ along with Maratha Arabians, Punjabi Legends and Bengal Tigers.
Stay tuned to Brandsynario for more updates.
Pakistan Vs India Asia Cup 2018: Live Cricket Score & Highlights
Pakistan Vs India Asia Cup 2018: Two of cricket’s biggest giants are going to give everything they have to take the coveted trophy home! It’s Pakistan Vs India and it cannot get any better than this!
The men in green will take on the men in blue for the 5th match of Asia Cup with Sarfraz leading the Shaheens and Indian minus Virat Kohli, we wonder if Pakistan will be able to claim victory.
Asia Cup 2018 Live Streaming: How to Watch All Matches in Pakistan
Possible XI
India: Rohit Sharma (C), Shikhar Dhawan, Ambati Rayadu, Dinesh Karthik, MS Dhoni (WK), Kedar Jadhav, Hardik Pandya, Bhuvneshwar Kumar, Jasprit Bumrah, Kuldeep Yadav and Khaleel Ahmed.
Pakistan: Imam-ul-Haq, Fakhar Zaman, Babar Azam, Shoaib Malik, Sarfaraz Ahmed (C&WK), Asif Ali, Shadab Khan, Faheem Ashraf, Mohammad Amir, Hasan Ali, Usman Khan
Betting odds (Betfair)
India: 1.61
Pakistan: 2.25
Currently ranked 5th, three places below India, Pakistan is banking on their young guns Shadab Khan, Hasan Ali and Faheem Ashraf to provide the spark and fizz on the field.
Pakistan vs India Match Timing
Pakistan Vs India Asia Cup 2018 match will begin at 4:30 PST
Highlights
Live Cricket Score
To be updated as the match starts
This is a developing story.
Asia Cup 2018: Imam ul Haq Shuts Down Indian Journalist [Watch Video]
Stay tuned to Brandsynario for more updates.
Meesha Shafi’s Savage Reply To Sadaf Kanwal’s Statements About #MeToo
The gorgeous Pakistani model and actress, Sadaf Kanwal is recently catching some heat after making pretty bold comments about Mahira Khan and #MeToo movement on a talk show.
During an interview with a renowned designer Hassan Sheheryar Yasin on “Tonite with HSY”, the 25-year-old star did not shy away from making extremely controversial statements that have left her fans in utter shock.
Taking a dig at Mahira Khan, the supermodel lashed out at the Humsafar haseena that it’s her fair-skin that makes her so successful in the industry.
What do you think about why people like Mahira Khan, it’s because of her skin color. She doesn’t have any unique thing in her.
She added that anyone can be Mahira and her looks are all that make her desirable.
Her face just isn’t specific.
In yet another daring opinion, the Balu Mahi starlet stated that women should come forward as soon as they are harassed and there is no point in raising the issue after a while.
She said:
I don’t understand this #MeToo trend. I don’t know what to say about it. I mean If I was the victim of harassment under #MeToo then I will raise my voice immediately. I’ll never post about it on social media and make a big deal.
Surprisingly, her co-guest on the show, Amna Ilyas immediately disagreed with Sadaf and said that when someone is harassed, it takes courage to speak up.
She said:
Some people don’t have the courage to speak up so they raise their voices a while later and everyone should talk about it whenever they are ready.
Pakistani Celebrities React to Sadaf’s Take on #Metoo
Of course, Meesha Shafi who has been an active part of the #Metoo movement took a subtle dig at Sadaf for mocking the campaign.
#Mein OUT NOW! #PepsiBattleOfTheBands @pepsipakistan @PepsiBoTBands #MeeshaShafiLIVE https://t.co/r0DDtjHoA7 pic.twitter.com/DUween6cnu
— MEESHA SHAFI (@itsmeeshashafi) September 3, 2018
Mentioning the model’s bushy eyebrows, she slammed Sadaf for her views.
Strong eyebrows.. do not a strong backbone make 🤷🏻♀️ Pfffft
— MEESHA SHAFI (@itsmeeshashafi) September 19, 2018
Did you notice how Shafi wrote the incorrect grammar in her tweet? It was yet again a savage dig at the supermodel and her bad grammar.
Following the controversy, Sanam Saeed also posted an empowering message on her Instagram for all to learn.
Needless to say, fans are not happy with Sadaf for talking about the sensitive issue so lightly.
After this whole Sadaf Kanwal incident, I realize how difficult it must have been for @itsmeeshashafi to take a stand for herself and point a harasser in the same media community which harvests people like Sadaf.
— Javaria (@JavariaWaseem) September 18, 2018
Why I don't like women like Sadaf Kanwal. #MahiraKhan #MeToo
— Ayesha (@_Woke_AF) September 18, 2018
I’m disappointed how Sadaf Kanwal made light of #metoo movement, how I was her fan, how her privilege blinds her to ordeals of sexual abuse victims who find courage to fight the evil, how all this education and exposure doesn’t bring empathy, how this is how she uses her impact. pic.twitter.com/XqY4u4Fw55
— Maryam (@maryamful) September 18, 2018
I was reading about #SadafKanwal 's interview with @HSYCOUTUREKING and seriously that girl didn't say anything good for anyone. She said very weired stuff about Mahira (Which we can only listen and laugh at 😂) she pointed out Maya and of course #MeeshaShafi. 2/2
— Faria (@FariaSays) September 18, 2018
Somebody knock some sense in Sadaf Kanwal's head for ridiculing #MeToo and the victims of harassment on HSY show. She was horribly problematic throughout the interview. Why was she even invited?!
Though Amna Ilyas was the sane guest on the episode.
— Hija Kamran (@hijakamran) September 9, 2018
sadafkanwal is a prime example as to how mediocrity and toxicity receive appreciation in Pakistani Fashion industry.The woman doesn't even know a damn thing regarding significance of #MeToo and spews crap as to how meray sath #MeToo kabhe nahi huwa .how Disgusting it is!
— sad&disturbed feminist (@Ayesha_kamal007) September 18, 2018
Fans of Mahira Khan were also quick to bash the model on her contentious words.
Sadaf kanwal on Tonite with hsy saying Mahira is famous just because of her fair complexion and she doesn't have anything unique like seriously dude ?what are you saying ? you are reducing a successful woman to just her fair complexion .Mahira is not the only woman in Pakistan
— Durray shafaq (@shafake_durray) September 18, 2018
Try not to rip apart a woman who has held her ground multiple times and made us so proud. Her craft, her resilience, her screen presence and Mahira Khan is what we love and appreciate. So while you're trying to revise your very much dead career, call me when you represent Loreal
— zach (@outsoldyafaves) September 18, 2018
Soon #SadafKanwal will be in the best friend league of #SabaQamar & #MehwishHayat after giving hateful remarks about Mahira.I Hope Saba,Sadaf,Mehwish get something better to do rather then getting fame in the name of #MahiraKhan. Shame on you ladies. May Jealousy kills you👹👎
— RealAamirButt (@Aamirbutt81) September 18, 2018
She made fun of the #MeToo campaign, mocked bullying, claimed that mahira khan is only famous cuz of her fair complexion, fat-shamed, and had the audacity to advise other models to “stay quiet” when she herself is so dumb and ignorant. what a problematic woman
— Gomz 🥀 (@KomzHolmes) September 18, 2018
Never in my life i understood the pointless hate on Mahira Khan? 🤐
— Mahadzzz (@The_kebab_lad) September 18, 2018
Watch the full episode below:
https://www.youtube.com/watch?v=_d5CLUvdJQE&t=860s
Shahid Afridi Video Bombed Sana Fakhar’s Workout & Its Hilarious!
We would just advice the model to be a bit more careful in the future!
What are your views on the Sadaf’s post? Tell us in the comments. Let us know in the comments section below.
Originally published on Veryfilmi.com
Shah Rukh Khan Praises Pakistan-Born Australian Cricketer Fawad Ahmed
Bollywood king Shah Rukh Khan’s love for cricket is well known and well documented around the world. King Khan is often seen in the stadium supporting his team, usually in the company of his youngest son, AbRam Khan.
Recently, the Bollywood star praised the Pakistan-born Australian cricketer, Fawad Ahmed for his exceptional performance during Caribbean Premier League.
Shahid Afridi Video Bombed Sana Fakhar’s Workout & Its Hilarious!
Due to his outstanding performance, Trinbago Knight Riders lifted the second title of Caribbean Premier League which took place on Sunday.
The cricketer took to his twitter account and acknowledged the love and support of his family and fans. He wrote:
That’s why u play. Thanks allot to all my family, Friends and Fans all over the world for the Amazing support, prayers & Wishes. Congratulations to all the TKR Family.
That’s why u play 😍 🏆
Thanks allot to all my family, Friends and Fans all over the world for the Amazing support,prayers & Wishes
Congratulations to all the TKR Family @iamsrk @VenkyMysore @DJBravo47 @CPL @TKRiders #Champions #CPL2018 #TrinidadandTobago pic.twitter.com/YvhHNBKuJY— Fawad Ahmed (@bachaji23) September 17, 2018
To which the Bollywood king responded and wrote:
“Well done Champion. You all deserved to win.”
Well done Champion. You all deserved to win. https://t.co/gpBTUZmOeN
— Shah Rukh Khan (@iamsrk) September 17, 2018
Fawad Ahmed made his debut to CPL this season and was the leading wicket-taker as well. His performance devastated St Kitts & Nevis Patriots chase to put defending champions Trinbago Knight Riders back in the CPL final with a 20-run win at the Brian Lara Stadium.
Have something to add to the story? Let us know in the comments section below.
For more updates and details, stay tuned to Brandsynario.
RIO’s New TVC Compels You to Have RIO Right Away & Connects Audience to the Brand Emotionally!
In the world of media and advertising, one of the hardest tasks is to create content for children! They need to be hooked on to engaging content or they lose interest immediately. They are also brutally honest when it comes to their likes and dislikes.
When it comes to ads, a child will switch the channel or be least interested if the advert does not have all the elements needed to create an engaging commercial. Music, vibrant colours, artistic designs and cartoons, is what captivates and engages them on-screen.
One brand that has successfully broken the barrier between themselves and their target audience is Peek Freans RIO. The cream-filled biscuit sandwich is the most popular biscuit across Pakistan.
Munching on a New Concept
By consecutively producing successful campaigns and connecting to their mass audience, there was still a missing piece of the puzzle. To fill in the gap, the brand rolled out an out-of-the-box campaign with the introduction of the “Obos“.
Obos are fictional characters created by the brand team to relate to children and provide the emotional bonding with the product. Keeping the characteristics of their audience in mind, each Obo was given a unique personality.
Obos are very playful, full of mischief, creative, enjoy pulling pranks, and most of all, will do anything for their favourite snack, Peek Freans RIO! Whether it be climbing up the mountain or going on a safari hunt in the tropical forest, even the desert cannot stop them from getting their hands on the yummy biscuits.
Painting Social Media Blue
In order to create pre-hype on social media for their latest work, the brand rolled out a small clip titled, ‘The Curious Case of the Missing RIOs’.
The brand creatively used many different components to intrigue their audience. From creating massive hype on social media by the inclusion creativity and of course, the element of mystery and surprise.
To build more hype and create even more curiosity amongst the audience, the brand gave a sneak peek of what is in store for them!
Voila! The Obos were then introduced to the world. Soon, Peek Freans RIO rolled out their first commercial with these little creatures and a magical world of creativity and imagination where the Obos can do anything for the snack.
Brand’s Creativity + Children’s Curiosity = Formula for Success!
Not only did EBM stir away from the cliched campaign ideas, they created a new platform and a new world of fun. Keeping the same objective, yet narrating it through various stories, that RIO is irresistible to young and adult alike!
The campaign reflects all the elements the brand stands for, fun, the perfect snack, enjoyable, shareable, and more. Time and time again the brand has proved to be indeed children’s favourite be it their product or ads.
Cake To Be Pakistan’s Official Entry In Foreign Language Film Category At Oscars
The Pakistani Academy Selection Committee, chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy, has selected “CAKE” to be submitted for Oscar consideration in the ‘Foreign Language Film Award’ category at the 91st Academy Awards.
The Academy of Motion Picture Arts and Sciences will choose the final nominees for all award categories including Best Foreign Language Film in January 2019. The complete and final list of Oscar nominees will be announced on 22nd January 2019 with the presentation show for the 91st Academy Awards scheduled to take place on 24th February 2019.
Set in one of the world’s biggest metropolitan city, Karachi. “CAKE” follows the lives of two sisters, one of whom lives abroad and the other is ‘left’ behind. Burdened with guilt and resentments, the sisters confront old secrets and realize that sometimes the only way for a family to move on, is by finding a way back. At its core, “CAKE” is a film about the passage of time seen through the eyes of one family and offers a heartfelt look at the realities of life, of past and present, of choices and consequences. The film stars leading Pakistani actors, Sanam Saeed, Aamina Sheikh and Adnan Malik in pivotal roles and is the debut feature for writer/director Asim Abbasi. It is produced by Sayed Zulfikar Bukhari.
The committee is chaired by two-time Academy Award and Emmy winning documentary filmmaker Sharmeen Obaid-Chinoy and includes Kamila Shamshi [Novelist], Saira Kazmi [Actress and Director}, HM Naqvi [Novelist], Hadiqa Kiani [singer, song writer, and philanthropist], Ali Sethi [Singer and writer]. Zoe Viccaji [Singer, Song-writer, and musical actress], Nadeem Farooq Paracha [Journalist, author, and cultural critic], Nabila Maqsood [Haistylist and entrepreneur], Khalid Malik [Actor and Radio Jockey] and Faisal Qureishi [Actor].
Speaking about the selection of ‘CAKE’:
Asim Abbasi [Writer/Director – CAKE]:
“I am extremely honoured to have ‘CAKE’representing Pakistan this year, and grateful to the selection committee for considering it worthy. My deepest gratitude for my ‘CAKE’ family, who worked so hard and with so much belief to bring this film to the audiences. 2018 is proving to be a great year for Pakistani Cinema. May it continue to grow and may we always find the courage and the vision to tell our stories our own way.”
Hadiqa Kiani [Committee Member]
“Brilliantly showcasing the importance of responsible parenting and communication, ‘CAKE’shows viewers that Pakistani films possess quality and substance. Every actor was immersed in his/her role, each shot was taken beautifully and the viewer never loses sight of the film’s themes and message. ‘CAKE’ sets the bar for Pakistani films in 2018.”
Kamila Shamsie [Committee Member]
“Beautifully filmed, acted and written, ‘‘CAKE’ is both layered and affecting – and it’s even better on second viewing.”
Saira Kazmi [Committee Member]
“‘CAKE’ explores the depth & and complexity of human relationships.”
Mini Budget Pakistan 2018-19 Summary
Federal Minister for Finance, Revenue, and Economic Affairs Asad Umar presented a mini-budget 2018-19 on Tuesday in the National Assembly that will be a game-changer for the ongoing financial year.
Highlights of the Mini Budget Pakistan 2018-19
Being a revised version of former government’s budget, the new plan highlighted the protection of the poor and flow of taxes to those who earn more.
It aims to elevate agriculture so they support exports, create jobs and earn foreign exchange.
Development (Schools, Clinics, Roads)
- The development budget has been raised 10% from Rs 661 billion to Rs 725 billion.
- Rs 50 billion will be spent on Karachi projects
- CPEC projects will continue without any cuts
Taxes on income
- Upto Rs 400,000 – Exempt
- Rs 800,000 – Rs 12,00,000 – Rs2,000
- Rs 12,00,000 – Rs 24,00,000 – 5% fixed tax
- Rs 24,00,000 – Rs 30,00,000 – Rs 60,000 fixed tax
- Maximum tax for salaried class – 25%
- Maximum tax for non-salaried class – 29%
Tax on non-filers
- 0.6% tax to be charged non-cash transactions above Rs 50,000 (up from 0.4%).
- The ban on non-filers purchasing new assets removed
Items to become expensive
- Duties on 300 luxury items, including luxury cars, imported food, make-up, and high-end mobile phones, to be raised
- Duties on cigarettes to be raised
- 20 percent duty placed on 1800cc vehicles
Subsidies
- Rs 100 billion to be given as a subsidy in the petroleum tax
- Farmers to attain subsidies of up to Rs 7 billion on fertilizer purchases
- Punjab-based industries to get gas at subsidized rates as Rs 44 billion have been allocated.
- Rs 4.5 billion subsidies for the construction of 8,276 low-cost houses for the labor class.
- Health card announced for residents of Islamabad and FATA to provide a subsidy of Rs 540,000 per family.
- Duties removed from 82 imported items that are used in export-oriented industries and announced an Rs5 billion subsidy for this purpose.
Pension Increase in Budget 2018-19
- 10% pension has been increased for low-income pensioners (about 85% of total pensioners).
Source: Samaa News, Geo News
Shahid Afridi Video Bombed Sana Fakhar’s Workout & Its Hilarious!
Shahid Afridi is often in the news for his controversial yet hilarious antics!
Social media is still not over Boom Boom’s ‘naswar-eating’ video that went viral like wildfire. However, what was funnier than the clip was the cricketer’s response to the whole drama.
Now yet another video of Lala is trending on social media in which he is spotted working out with the movie and drama actress, Sana Fakhar.
Well, who knew the Lollywood diva is his gym buddy?
Seems like Sana was filming her gym routine for her fans and was instructing them about the exercises.
And Lala, being the funnyman he is, trolled Sana by video-bombing her workout!
Yeh Sub Ghalat Bata Rahi Hain
The actress, amused at his hilarious jibe, trolled him back!
Yeh Real Superhero hain. Yeh kuch bhi keh saktay hain
Watch the complete video here!
https://www.youtube.com/watch?v=oAzlBWGv0cs
Sana Fakhar is quite a gym freak and often shares her fitness routines with her fans on social media. She seems to be on a mission to reset body goals and inspire Pakistani women out there who love to sweat into good shape.
We wonder which gym is she working out at! It will be a great chance to meet the cricketer and the diva together and hang out with them.
Stay tuned to Brandsynario for more updates.
iPhone XS, XS Max, XR: Buy Them for Less in Pakistan!
Apple revealed not one or two but three new iPhones this past week worldwide. Several Apple fans are eager to get their hands on the new Apple iPhone XS, iPhone XS Max and iPhone XR.
However, we would advise you to do your homework before you drill a hole in your pocket. You can now purchase these new iPhone in Pakistan from reliable retailers at reasonable prices.
iPhone XS Price in Pakistan
iPhone XS’s lowest available price in Pakistan is Rs 1,74,999.
There are websites offering the iPhone XS, which is the successor to iPhone X in the market for up to Rs 2,90,999, which is an unacceptable price.
iPhone XS Max Price in Pakistan
iPhone XS Max’s lowest available price in Pakistan is Rs 1,89,999.
The ‘Max’ edition of the XS is being offered to Pakistanis at a ridiculous price of Rs 2,50,999 by some sellers.
iPhone XR Price in Pakistan
The iPhone XR’s lowest price-tag in Pakistan is fixed at Rs 1,29,999.
The Apple iPhone XR comes with the same bezel-less notch-full design of the iPhone X but with slightly thicker bezels. It is similar to its predecessors iPhone 8 and iPhone X and can be found being sold at a sky-high price for up to Rs 1,70,999, which is Rs 50,000 more than its actual price.
Make sure you have compared rates by all the websites which are selling iPhones and have ensured that these are authentic retailers.
Stay tuned to Brandsynario for more news and updates.
Best Instagram Apps to Edit Pictures Like a Pro
It’s not about the number of likes or followers; Instagram is about expression, art, and creativity.
As its algorithm continues to change, it’s very important to post high-quality, creative content.
The app’s built-in editing features and filters are great but there are some third-party apps that will take your Instagram game to next level.
Of course, we can’t guarantee that, but we have put together these resources to give you a leg up on your content-creating game.
1. Giphy Cam
PRICE: Free on iOS and Android
Usually, we see professional photographers promoting their work on Instagram but your posts don’t necessarily have to be serious or somber always. They can be cool and weird too and to help discover your crazy, creative genius inside, Giphy Cam app is there to help you.
Giphy Cam is the perfect app to create your goofy Insta posts. There are many other GIF creation apps, but this one stands out by letting you add pre-built GIFs on top of your captured GIF images.
2. Layout
PRICE: Free on iOS and Android
This photo-collage tool developed by Instagram is one of the bests ever. The layout is a genius photo mixer that lets you put together up to 9 photos in different combinations to form a collage.
You can shoot the photos or pick them up from your gallery. Add filters, adjust the dimensions and BOOM….your collage is good to go on Instagram.
3. SquareSized
PRICE: Free on iOS
If you are one of those out of the box thinkers then this app is definitely for you. Instagram restricts you to put your post in a square, SquareSized helps you to do the exact opposite of it.
This genius photo-resizing app allows users to have borders they can wrap around their photos, giving them various shapes. Also, add uniqueness to your posts by using a variety of filters, fonts, and backgrounds, and your post is Instagram ready.
4. Priime
PRICE: $3.99 on iOS
Priime is not just another photo-editing tool, it’s a smart app that gives a high-end, professional touch to your pictures. This amazing app adds perfect colors with a maximum resolution to your saved photos. The cherry on top? It also edits Live photos which means all the effects can be applied to the moving portion of a live picture too.
5. Quik by GoPro
PRICE: Free on iOS
Quik by GoPro is an amazing app that makes video editing faster and easier for you. This video-design tool is designed to work with footage shot on different devices.
Quik analyzes videos, select the best ones and come up with something so compelling, you can’t help but share it on Instagram.
6. Crop Video Square Editor
PRICE: Free on iOS
With Crop Video Square Editor, you can share with your followers exactly what you want them to see; nothing more, nothing less. You have total control over the position, size and background color of your videos. All you need to do is to pinch in and out to adjust the frame.
7. Captiona
PRICE: Free on iOS
You are out with captions? Can’t think of anything good. Don’t Worry, Captiona has got you covered. Just search a keyword and the app will bring up a dozen quotes and lyrics to complement your post. Just copy and paste it and your post is Instagram ready.
8. WhenToPost
PRICE: Free on iOS
This fantastic app is very useful for brands to promote their work on Instagram. WhenToPost tells the users when most of their followers will be using the app. It helps you pinpoint the best time to post so that the maximum number of people can view your post.
These were a few apps that can definitely make your Insta game strong. If you have any others to add, so let us know with your comments.
For more, stay tuned to Brandsynario.