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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Jury Finds Sean ‘Diddy’ Combs Not Guilty in Sex Trafficking Case

By
Yousuf Yaseen
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jury-finds-sean-diddy-combs-not-guilty-in-sex-trafficking-case

Music mogul Sean ‘Diddy’ Combs has been found not guilty of sex trafficking and racketeering, but guilty of transporting a person for the purpose of prostitution, following a nearly two-month-long federal trial in New York City.

Prosecutors had accused Combs of using his fame and businesses to operate a criminal ring that exploited women. A jury of 12 deliberated for 13 hours before delivering the mixed verdict.

Combs admitted to domestic violence but denied coercing anyone into sex or running a wider criminal enterprise. On Tuesday, jurors said they could not reach a unanimous verdict on the racketeering charge, calling their positions on the matter “unpersuadable.” It was one of the most serious charges, potentially carrying a life sentence.

The seven-week trial included testimony from more than 30 individuals, including his ex-girlfriend Casandra Ventura, rapper Kid Cudi, former staff, and hotel employees.

Prosecutors claimed Combs coerced partners into “freak-offs,” where women had sex with male escorts while he watched and recorded. Ventura, eight months pregnant at the time of her testimony, said he threatened to release footage of these encounters if she disobeyed him.

Key evidence included hotel security footage from 2016 showing Combs physically assaulting Ventura in a Los Angeles hallway. Witnesses testified that Combs attempted to pay them to destroy the footage.

Combs’ legal team argued that his violent behaviour stemmed from jealousy and drug use, not from participation in a criminal conspiracy.

Though acquitted of the most serious allegations, Combs still faces multiple civil lawsuits relating to sexual assault and violence.

Diddy rose to prominence after founding Bad Boy Records in 1993, signing major artists including The Notorious B.I.G. and Usher. He later launched a clothing line (Sean John), fragrances, alcohol brands, and a media company.

Stay tuned to Brandsynario for the latest news and updates. 

GroupM Rebrands as WPP Media

By
Mishal Zarrar
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groupm-rebrands-as-wpp-media

In a bold industry decision, WPP plc has rebranded its flagship media investment arm, GroupM, as WPP Media, in a move aimed at unifying operations, streamlining client services, and doubling down on artificial intelligence. The all-encompassing transition, first reported in May, affects roughly 40–45% of the unit’s 40,000-strong workforce.

One Cohesive Entity

WPP CEO Mark Read emphasised that the makeover is more symbolic than cosmetic. “We didn’t need holding companies within holding companies,” he stated, highlighting WPP’s shift from a fragmented structure to a cohesive “company, not a group.”
Under the new identity, Mindshare, Wavemaker, and EssenceMediacom will continue as front‑facing brands, but operate as tightly integrated teams, with WPP Media reporting results by market rather than agency.
Brian Lesser, newly made CEO of WPP Media (formerly GroupM), praised the move, saying it aligns the division around WPP Open, an AI-powered ecosystem championed by WPP.

Predictive Performance

An underlying theme of the rebrand is “predictive performance,” a data-centric strategy. Enhancing this strategy, WPP in recent months acquired data software firm InfoSum for its secure, cross-cloud data-collaboration capabilities, signaling a major push in AI and personalised targeting.

What it Means for the Industry

The move also fortifies WPP against broader industry consolidation, including the probable merger of IPG and Omnicom. By repositioning under a unified identity, WPP projects clarity and competitiveness in a landscape where scale and technology are central.

What’s Next?

As Read plans to step aside by year-end, speculation is growing over his successor. Lesser, at the centre of WPP Media and architect behind the AI transformation, is widely seen as a leading contender.

In Essence

WPP’s rebrand from GroupM to WPP Media signals a unified, tech-infused future. a strategic bet that integration, AI, and streamlined branding will position the world’s largest ad holding giant for growth in an increasingly digital and consolidated media landscape.

Stay tuned to Brandsynario for the latest news and updates. 

How are Trump’s Auto Parts Tariffs Affecting the Broader Economy?

By
Areeb Asif
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trumps-auto-parts-tariffs-affecting-the-broader-economy

By now, we all know Donald Trump’s economic playbook: tariffs, tariffs, and more tariffs. However, his latest move of a sweeping set of auto parts tariffs is making the Americans pay the price. It’s a gut punch to everyday Americans, car manufacturers and an economy that is already facing a recession.

President Donald Trump made economic waves earlier this year when he announced a 25% tariff on imported automobiles and parts with the stated goal of revitalising U.S. auto manufacturing.

The Auto Industry is Hitting the Brakes

So, you’re not in the market for a brand-new car? Doesn’t matter. Whether you’re getting your bumper fixed or renewing your car insurance, the tariffs have you cornered.

Mechanics are struggling with spiking parts prices. Insurance companies? They’re already warning of an 8% hike in premiums just to keep up with repair costs. That’s money straight out of your pocket—for absolutely nothing in return.

It’s not like you’re getting a safer car or a fancier repair. You’re just paying more because a policy decision in Washington is rippling through your entire auto experience.

Average car prices are flirting with $49,000 now. That’s the kind of money people used to spend on starter homes. And what’s worse? Even American-made vehicles aren’t spared. Why? Because big automakers know they can jack up their prices too, tariffs gave them cover.

General Motors, Ford, Stellantis; they’re not absorbing the cost. They’re passing it on to the consumer. Most of us don’t have thousands of extra dollars lying around to drop on a car, let alone cover the rising cost of insurance and repairs.

photo-of-a-car-being-assembled-by-robotic-arms
Photo of a car being assembled by robotic arms

Are These Tariffs Even Helpful?

Tariffs are taxes, and they always severely affect consumers. While they’re framed as a way to punish foreign producers, American businesses and consumers eat the cost.

Trump’s team argues this will encourage “Buy American” behaviour and bring back auto jobs. Yet, suppliers like Marelli, who provide parts to Jeep and Nissan, are filing for bankruptcy. The very companies that are supposed to benefit are buckling under the pressure. Big manufacturers are already hinting at layoffs and plant closures.

Will This Affect the Broader Economy?

It’s not just the auto world feeling the burn; retail giants like Walmart, Nike, and Shein are raising prices, blaming the tariffs. Inflation, which everyone hoped had calmed down, is back in the room, all thanks in part to these policies.

U.S.-Bureau-of-Economic-Analysis-Percent-Change-From-Preceding-Period-in-Price-Indexes-for-Persona
U.S. Bureau of Economic Analysis, Percent Change From Preceding Period in Price Indexes for Personal Consumption Expenditures by Major Type of Product

All this because of a trade strategy that feels more like a campaign slogan than a long-term economic plan.

Then there’s the international fallout. Canada and Mexico have fired back with their own trade barriers. The UK? Their car exports to the U.S. have been cut in half.

Price increases are quantified by inflation metrics like the personal consumption expenditures price index. The PCE price index measures consumer spending on a basket of goods and services, including motor vehicles and parts.

Trump’s auto parts tariff is a stealth tax. And the longer they stay in place, the more they threaten to drag down not just an industry, but the whole economy with it.

Stay tuned to Brandsynario for the latest news and updates.

These Rising Stars are Taking Over Pakistan’s Music Scene in 2025

By
Shiraz Aslam
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these-rising-stars-are-taking-over-pakistans-music-scene-in-2025

Music is embedded in Pakistan’s rich entertainment industry. Pakistani musicians have pulled the scattered population of our glorious nation together time after time.

It doesn’t matter if you belong to Gen-X or Gen-Z, you will have much appreciation for Ustaad Nusrat Fateh Ali Khan. Likewise, people across the nation, and beyond, have found solace in Atif Aslam’s soulful voice.

Music has no borders or boundaries. Transcending all cultural, political, and social barriers, it is a powerful force of cohesion.

Today, the music industry has entered a new era in Pakistan with the rise of artists on the circuit. Let’s take a look at some emerging names that are making their place in today’s competitive industry.

Natasha Noorani

Although she has been on the circuit for several years, Natasha Noorani captured hearts with Faltu Pyar alongside Hassan Raheem in late 2022.

With a LUMS diploma and Master’s degree in Ethnomusicology at SOAS, Noorani is an inspiration to all female artists looking to break the glass ceiling.

Natasha is renowned for her creativity and for pushing boundaries. Listen to any of her popular tracks, Choro or Trace, and you will find something different and unique.

 

View this post on Instagram

 

A post shared by Natasha Noorani (@natashanoorani)

Shamoon Ismail

Shamoon Ismail has left an indelible footprint on the independent music scene in Pakistan, inspiring young artists to self-publish. 

Acclaimed for blending Punjabi blues and chill rap, Ismail is ushering in a new era of fusion genres in Pakistan. His rise to superstardom came with Velo Sound Station.

Tracks like Confetti and Pardesi have put Shamoon on the map. His impact is only expected to grow as he evolves his style.

 

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Abdullah Siddiqui 

Unless you have been living under a rock, you must have heard of Jhol by Maanu and Annural Khalid. However, the mastermind behind this masterpiece is Abdullah Siddiqui.

A rising songwriter and electro pop producer, Siddiqui has brought a modern touch to the industry, which explains why his work is overwhelmingly popular with Gen Z.

He is also known for composing some thrilling sports anthems like Agay Dekh (PSL 2022), Sab Sitaray Humaray (PSL 2023), and Jeeto Baazi Khel Ke (ICC Champions Trophy 2025).

 

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Samar Jafri

Many may recognise him as Aina Asif’s heartthrob in the ongoing hit TV serial Parwarish, but Samar Jafri is also a talented musician.

While his acting prowess is commendable, his voice is also turning heads. When Samar Jafri sings, he pours his heart out into the track, transmitting a wave of powerful emotions.

Some of his best work includes Main Rahun, also featured on Parwarish, Hoor and Guzaarishein. With undeniable acting and singing abilities, Samar is a welcome gem in the entertainment industry.

 

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Havi 

His real name is Abdul Rehman Sajid, but everyone knows him as Havi. Some may recall his time with Auj, the group that won Pepsi Battle of The Bands.

However, Havi’s breakout came soon after he left Auj. Today, his name is on the tip of every teenager’s tongue as he blends pop, rock, and soul with powerful, emotive lyrics.

2025 has been his year with the release of popular songs like Na Milay, Moon, Woh Raat, and Saat Din. His career has just started, yet he has captivated thousands already.

New Voices For a New Generation 

As many adults may have figured out, Generation Z and subsequent generations think, feel, and act differently. Musical and cultural tastes have also evolved similarly.

Havi’s soulful voice, Natasha Noorani’s creative brilliance, and Shamoon Ismail’s genre-defying masterpieces have resonated with the younger generations, keeping the spirit of music alive.

Emerging artists have provided a new sound for a new generation. The music industry is heading in a fresh direction, and the musicians of tomorrow have already arrived!

Stay tuned to Brandsynario for the latest news and updates

Sheikh Hasina Denies Crimes Against Humanity Charges

By
Yousuf Yaseen
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sheikh-hasina-denies-crimes-against-humanity-charges

Former Bangladesh Prime Minister, Sheikh Hasina, who is currently a fugitive, has denied all accusations of committing crimes against humanity, according to her state-appointed defence lawyer.

The charges stem from a deadly crackdown her government allegedly led during mass protests last year.

The United Nations has reported that up to 1,400 people were killed between July and August during a student-led uprising that Hasina’s government tried to suppress to stay in power.

Hasina fled to India in August and has refused to return to Dhaka, where her trial in absentia began on June 1.

Charges and Legal Defence

Prosecutors have filed five charges against Hasina: abetment, incitement, complicity, facilitation, conspiracy and failure to prevent mass murder.

These charges qualify as crimes against humanity under Bangladeshi law.

Her lawyer, Amir Hossain, told journalists that Hasina has denied all allegations.

“I will present arguments to seek her discharge from these allegations,” he said.

The now-banned Awami League, which Hasina led, issued a statement from London calling it a “show trial” and stating that Hasina “categorically denies the charges.”

Accusations and Co-Defendants

Prosecutors claim Hasina ordered the use of lethal force against protesters, including from helicopters, and incited violence.

Chief prosecutor Mohammad Tajul Islam alleged that Hasina acted out of a desire to hold on to power.

“Her father had the same obsession with holding on to power,” he added, referring to Bangladesh’s founding president, Sheikh Mujibur Rahman.

They also allege Hasina bears overall command responsibility in three key cases that are being tried separately.

These include the murder of 23-year-old student Abu Sayeed, the killing of six people in Chankharpul, and the burning deaths of six others in Ashulia.

Hasina is being tried alongside two other officials. One of them, former interior minister Asaduzzaman Khan Kamal, is also a fugitive.

The other, former police chief Chowdhury Abdullah Al Mamun, is in custody.

The trial is ongoing.

Stay tuned to Brandsynario for the latest news and updates.

Meet Skullpanda, Labubu’s Successor and Pop Mart’s Next Big Thing

By
Areeb Asif
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skullpanda-labubus-successor-and-pop-marts-next-big-thing

Behold! A Labubu successor is already in town. Skullpanda, the spiritual successor to Labubu, is the next big Pop Mart creation. Labubu got famous due to its creepy yet cutesy expressions; on the other hand, Skullpanda brings an entirely different visual to the table.

It has a skull-shaped helmet, soft spherical braids, and dreamy expressions, giving this doll a new spiritual mirage vibe. Sounds interesting, right?

Is Skullpanda the Next Global Toy Icon?

Pop Mart is the Chinese toy giant known for creating blind box figures, aka the Labubus, the “Gen Z style.” But every star has its time, and now it’s Skullpanda’s turn to shine.

From traditional Chinese ink-inspired designs to futuristic, dreamlike concepts and intimate explorations of everyday life, this new character revolves around themes that touch on identity, loneliness, hope and creativity.

Skullpanda also wears oversized panda hoods, sports dreamy expressions and carries a dark but whimsical vibe that’s captivating fans across Asia and beyond.

Created by Xiong Miao, who has a background in film, architecture and gaming concept art, Skullpanda was designed to express the idea of “non-absoluteness,” embracing uncertainty without fixed labels or identities. Each figure serves not merely as a collectable but as an artistic statement that invites reflection and interpretation.

 

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Skullpanda’s Global Growing Fascination

Skullpanda’s wide appeal stems in part from the diversity of themes explored across its series. From the gothic architecture of Ancient Castle to Hypepanda’s streetwear influences, or the quiet beauty of The Ink Plum Blossom, each release feels like a distinct artistic statement.

She is a vibe. She speaks to a generation that is done with “cringey cute.” Plus, with her stunning designs and intricate detailing, each figure feels like a mini art piece. Skullpanda figures have become a full-blown aesthetic experience. It’s part toy, part ASMR, part art showcase.

Priced between $16 and $24 in the US, each box offers the thrill of discovery, with collectors unaware of which figure they will receive until unboxing. With over 300 documented Skullpanda variants, plush editions, large-format sculptures, and new series on the horizon, the character looks set to remain at the forefront of Pop Mart’s global strategy.

Should You Get on the Skullpanda Train?

If you’re already a Pop Mart fan and own a lot of collectables, adding Skullpanda to your shelf is a no-brainer. But even if you’re new to the scene, she’s a great way to start your collection.

There’s something incredibly captivating about a character who doesn’t smile for the camera, who wears her feelings on her face, and who looks like she could be part of an art exhibit and a K-pop video at the same time.

Will Skullpanda be Pop Mart’s next billion-yuan success story? Only time will tell.

Stay tuned to Brandsynario for the latest news and updates.

Google Introduces AI Mode: Could This Change the Way We Search?

By
Usman Kashmirwala
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google-introduces-ai-mode-could-this-change-the-way-we-search

Google launched “AI Mode” on May 20, 2025. It brings AI chat features right into search, and expands on its popular AI Overviews powered by Gemini. This will make research more powerful and conversational.

What Happens in AI Mode

When you turn on AI Mode, the search bar becomes a chat. You type, speak, or snap a picture, and the AI compiles those inputs into a single response. It can reason in multiple steps and deliver context-rich links.

google-introduces-ai-mode-could-this-change-the-way-we-search
Google introduces AI mode

Under the hood is Gemini 2.5. It processes image, voice, and text in one go. It understands deeper than before and puts math, code, images, and more into its responses.

Smarter Shopping and Personal Touch

Later this year, AI Mode will be able to track prices, let you purchase using Google Pay, and even allow you to try on clothing virtually. It can even access your search history or Gmail—if you grant it permission—to offer personalised recommendations.

Why This is Important

AI Mode revolutionises the game. It flips search from links to interactive responses. You can drill deeper with follow‑ups and cover sophisticated topics in one session.

Publishers experienced decreased traffic since AI Overviews began. Some websites lost up to 40% of clicks. Google maintains that AI Overviews increase diversity and bring value, not strip it away.

google-introduces-ai-mode-could-this-change-the-way-we-search
Source: 9-5Google

Competition and Challenges

Google faces rivals like OpenAI’s ChatGPT and Perplexity. Its market share dipped below 90% in late 2024. With AI Mode, Google aims to secure its lead in search, but egulators are watching closely.

AI answers can still be wrong at times. Google warns users to verify critical facts. Experts worry about reduced traffic to original content and anti‑competitive behaviour.

Is This the Future of Search

AI Mode begins in American laboratories and later strikes broader applications. Google intends to incorporate images, real-time information, charts, and sports scores, all in conversation. It could even automate the process of buying tickets or filling out forms with its Mariner agent.

AI Mode is a major change. It introduces chat‑like, multimodal search to everyday life. You can pose more nuanced questions and receive more nuanced answers. It integrates AI intelligence with credible web links.

Truth be told, Google’s AI mode may transform the way we search permanently.

Stay tuned to Brandsynario for latest news and updates

Novak Djokovic Begins Wimbledon Quest in Gritty Style

By
Web Desk
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novak-djokovic-begins-wimbledon-quest-in-gritty-style

Novak Djokovic isn’t done yet. At 38, most tennis players are winding down. But not Novak. Not on grass. Not at Wimbledon.

On Tuesday, the seven-time Wimbledon champion kicked off his pursuit of a record 25th Grand Slam title with a four-set win over France’s Alexandre Muller: 6-1, 6-7(7), 6-2, 6-2. It wasn’t flawless, but it was fierce—classic Djokovic.

A Familiar Start… with a Few Twists

The Serbian maestro came out firing in the first set, wrapping it up with vintage control and precision. But in the second, things got nervous.

Djokovic had six set points—yes, six—and couldn’t close. Muller held his nerve in the tiebreak, forcing an unexpected twist. For a moment, the Centre Court buzzed with tension. Was this going to be a long night?

Well, it was. But Djokovic shifted gears like only he can. During the third set, Novak needed medical attention, twice. The 38-year-old looked slightly laboured, but if history has taught us anything, it’s that injury timeouts rarely derail Djokovic.

He came back composed and clinical, breaking Muller early in the third and fourth sets to seal the match in three hours and 20 minutes.

“I Always Have a Chance”

Post-match, Novak Djokovic was his usual candid self.

“I wouldn’t be here if I didn’t think I have a chance, to be honest,” he said.
“I’ve earned my right to feel I can go all the way to the title.”

He’s not wrong. No one has had a better Grand Slam record in the last decade, and Wimbledon in particular has been his fortress. Even in seasons where his form wavers, grass seems to bring out the best in him.

Djokovic now gears up to face Britain’s Dan Evans in the second round. Playing a home favourite on the sport’s most iconic court? That’s bound to be spicy.

“That’s going to be a tough one,” Djokovic admitted.

Stay tuned to Brandsynario for the latest news and updates.

Toyota Car Prices in Pakistan After Federal Budget 2025–26

By
Usman Kashmirwala
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toyota-car-prices-in-pakistan-after-federal-budget-2025-26

Pakistan’s 2025–26 budget struck Toyota consumers with a vengeance. Legislators floated it initially on June 10 and approved it by June 26. Exorbitant taxes now drive up prices on best-selling models. Owners bite the bullet today.

New Green Tax On Mid-Range Cars

The budget imposed a new “green” tax. Vehicles with 1.3–1.8 L engines are subject to a 2% additional federal excise duty. Toyota Yaris and Corolla are included in that category. Anticipate a steep increase in their price tags.

Price Adjustments on Yaris and Corolla

Rates were already adjusted by Toyota dealers. A Yaris GLI 1.3 MT now retails for approximately ₨ 4.57M, up from ₨ 4.48M. The CVT variants increased equally. Corolla Altis models increased by ₨ 120K–150K. The 1.6 L Altis now begins at around ₨ 6.09M. The 1.8 L Grande versions peak at near ₨ 7.7 M.

Apart from the green levy, the budget reduced GST relief on small vehicles and hybrids. Most cars now pay 18% duty. A carbon fuel levy was also brought in by the government—₨ 2.50 per litre. All drivers are pushed towards higher costs with these steps.

toyota-car-prices-in-pakistan-after-federal-budget-2025-26
Toyota car prices post Federal Budget 2025-26

Import Duty Reduction Benefits Luxury Models

The government reduced import taxes on parts and vehicles. Regulatory duty fell from 90% to 50%. ACD came down a bit as well. That reduction benefited high-end SUVs such as the Land Cruiser and Lexus. But it did not make up for new levies. Luxury models thus became less expensive by just a little bit.

The most squeezed are middle-class consumers. Corolla and Yaris prices now surpass affordability levels. Toyota’s sedan business slows down. Dealers notice increasing bookings prior to tax imposition.

Chance for Toyota?

Lower import duties and parts suggest long-term gains. Toyota Indus might receive cheaper components. However, taxes remain painful on finished cars. Toyota might retaliate with new trim levels or price reductions later. Or grant financing offers to keep up.

The budget is pro-electric cars. EVs now pay only 1% tax on local assembly and components. Toyota can catch the wave—if it promotes EVs or hybrids. Plans for the local assembly of EVs will be time-consuming, though.

Hit List: Toyota Models and Budget Impact

  • Toyota Yaris (1.3 L): Price increased by ₨ 90–130K.
  • Toyota Yaris (1.5 L CVT): Increase of ₨ 125–130K.
  • Corolla Altis (1.6 L): Hike of ~₨ 120–150K.
  • Corolla Altis (1.8 L Grande): Now near ₨ 7.7 M.

What Buyers Should Do

Need a Toyota in a hurry? Purchase quickly. That saves you extra duties. Thinking of a hybrid? Negotiate bundle packages with Toyota. Look at imported luxury models; they received modest relief. Watch out for upcoming EV deals.

Budget 2025–26 jolts Pakistan’s automobile industry. Toyota motorists notice a mid-size sedan’s increase in price. Luxury imports receive modest relief. EVs receive a clear stimulus. Buyers encounter harder choices today and tomorrow.

Stay tuned to Brandsynario for latest news and updates

World Club Championship Returns: PSL vs IPL Showdown Incoming

By
Web Desk
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shaheen-afridi-lahore-qalandars-made-history-in-psl-10-world-club-championship-returns-psl-vs-ipl

After years of longing, the idea of a true inter-league showdown is finally materializing. The World Club Championship, a supercharged successor to the long-lost Champions League T20 (CLT20), is reportedly all set to make its grand return in 2026.

Yes, it’s happening. And it might just change the landscape of franchise cricket forever.

A Global T20 Carnival

According to The Cricketer, the new tournament will bring together champion teams from major T20 leagues across the cricketing globe. Imagine a stage where the best of the IPL face off against PSL powerhouses, Big Bash beasts, SA20 champions, and top guns from The Hundred. It’s the crossover fans have been dreaming of — and it’s finally taking shape.

Unlike its predecessor, which fizzled out in 2015, this modern reboot is designed to be bigger, better, and way more inclusive.

Backing from the Big Boys

What’s different this time? Well, for starters, the Board of Control for Cricket in India (BCCI) is on board — and that’s a game-changer. Add to that support from the England and Wales Cricket Board (ECB) and ICC Chairman Jay Shah, and you have a recipe for serious cricketing firepower.

In fact, the ECB has already proposed sending the champion team from The Hundred, not the Vitality Blast. That’s a signal of intent — this isn’t just a vanity project; it’s a vision for the future.

“Without a doubt, at some point, there will be a World Club Championship for both men and women. That’s the next logical step,” said ECB CEO Richard Gould.

Lessons from the Past

Launched in 2009, the original CLT20 had promise but struggled with poor ratings, uneven competition, and lack of balanced representation, thanks in part to IPL dominance.

Teams like Mumbai Indians and Chennai Super Kings ruled the roost, but the tournament never quite captured the imagination like the IPL or World Cups do.

Fast-forward to 2026, and the cricketing world looks very different.

  • The PSL is thriving.
  • The BBL remains a key player.
  • New tournaments like SA20 and The Hundred are building unique identities.
  • Major League Cricket (MLC) in the USA is pulling in overseas stars.
  • Even Guyana’s Global T20 Super League is drawing serious attention with teams from Pakistan, Bangladesh, England, Australia, and the Caribbean Premier League (CPL).

In short, T20 leagues are no longer sideshows — they are the show.

The UEFA Champions League of Cricket?

The World Club Championship is being touted as cricket’s answer to football’s UEFA Champions League — and rightly so.

It’s no longer just about bilateral series or national rivalries. Franchise cricket has created fierce loyalties, iconic match-ups, and global audiences.

Fans in Karachi cheer for Lahore Qalandars, Aussies back the Perth Scorchers, and Indians bleed blue for Mumbai Indians. Now, imagine all these champions colliding on one stage.

Stay tuned to Brandsynario for the latest news and updates.

Understanding Early Heart Attacks: What Puts Young People at Risk?

By
Usman Kashmirwala
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understanding-early-heart-attacks-what-puts-young-people-at-risk
Source: Max health

Heart attacks typically hit older people, but increasingly, more young individuals have them. People in their 20s, 30s, and early 40s are affected. Physicians report that early heart attacks are on the increase.

In Karnataka, India, there were 18 sudden heart deaths in one month, many among individuals younger than 30. Young heart‑attack cases also jumped 20% at hospitals. Emergency room visits exploded , often with no typical red flags such as obesity or diabetes.

Hidden Health Threats

Young victims often lack obvious risk factors. However, many have high blood pressure or bad cholesterol, while others juggle hidden stress or poor sleep. Conditions like diabetes and obesity are climbing in young adults.

In the U.S., high blood pressure rose from 9% to 12% in ages 20–44 over a decade. Diabetes and obesity also surged. Half of diabetes sufferers don’t control it well. And nearly a third of young adults can’t manage hypertension.

Tobacco and vaping harm heart health. Smoking doubles your risk of a heart attack. Vaping brings its own risks. Cocaine and marijuana use tax the heart. Inactive lifestyles contribute, too. They increase obesity, high blood pressure, and diabetes risk.

Sleep deprivation pours fuel on the fire. Three nights of poor sleep can lead to inflammation that damages arteries.

Genetic and Silent Threats

Certain adolescents have genetic heart diseases. Hypertrophic cardiomyopathy, long‑QT syndrome, or structural artery disease may be hidden. They might lead to sudden cardiac death during exercise or at rest.

As many as 25% of adolescent heart‑attack victims do not display typical risk indicators. Family history of heart disease before age 55 also significantly increases risk.

Work or life stress also strikes the heart chronically. Pollution and pesticide exposure damage vessels as well. Social inequality, poverty, and low education contribute to health loads. All of these non-medical factors tend to fall through the cracks.

why-heart=attack-comes-in-early-age
Why Heart Attack Comes in early age?

Warning Signs to Watch

Young adults need to be on their guard. Be aware of fainting, chest discomfort, shortness of breath, or unusual tiredness.

Women tend to present with non-traditional symptoms such as dizziness or nausea. Pay attention. Early screening, particularly for those with a family history, is crucial. ECGs prior to rigorous training would benefit athletes.

Steps to Prevent Early Heart Attacks

Think lifestyle first. Eat whole foods. Avoid processed fats and added salt. Get active—150 minutes of moderate activity per week makes a difference. Get seven to nine hours of sleep each night. If you smoke or vape, stop now. Control stress. Take a break and be serene. Monitor your blood pressure, cholesterol, and blood sugar. Seek medical attention if levels increase. Be aware of your family history.

Young adult heart attacks are no longer uncommon. The risk is real. But young adults can take control. Know your numbers. Live smart. Get regular checkups. Small steps count. They can save a life—perhaps yours.

Stay tuned to Brandsynario for latest news and updates

Dov Charney’s Fall: From American Apparel Fame to Legal Battles

By
Maham Hussain
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dov-charneys-fall-from-american-apparel-fame-to-legal-battles

Dov Charney transformed American Apparel from a small wholesale outfit into a global clothing brand. Known for his edgy styles and U.S.-based production, he earned a bold reputation in the fashion world. However, over time, former employees accused him of behaviour that deeply harmed workers, the company, and even himself.

This dramatic rise and fall is explored in Trainwreck: Cult of American Apparel, now streaming on Netflix. The documentary focuses on Charney’s leadership and the misconduct allegations that led to his downfall. According to the film, these issues triggered a sharp decline in his career.

In December 2014, American Apparel’s board removed Charney and appointed Paula Schneider as CEO. They claimed he violated sexual harassment and anti-discrimination rules, in addition to misusing company resources. As a result, his time with the company ended in scandal.

Still, Charney remained active in the fashion industry. Interestingly, American Apparel also continued to operate under new leadership.

Despite the fallout, he did not step away quietly. In May 2015, Charney filed a defamation lawsuit against American Apparel’s parent firm, Standard General. He alleged that the hedge fund staged a “coup d’etat” and carried out a “sham investigation” to justify removing him. He sought $30 million in damages for the harm caused.

Just a month later, he filed another lawsuit claiming fraud and conspiracy by executives and Standard General. This time, he demanded $100 million and asked for the return of his forfeited company shares. The legal battles intensified rapidly.

To counter his lawsuits, American Apparel submitted court documents outlining his alleged misconduct. According to The Los Angeles Times, the company accused him of using racial slurs, including calling employees “Filipino pigs.” Moreover, they said he sent sexually explicit messages and stored sex videos on work devices.

Although Charney’s attorneys denied all allegations, the company maintained they had solid grounds for his termination. Notably, no court has found him guilty of sexual harassment. In 2011, five former employees filed lawsuits—three were dismissed by a judge, while the remaining two entered arbitration.

Meanwhile, American Apparel went through bankruptcy proceedings in 2015 and 2016. Throughout this time, Charney continued to press legal claims. Even today, his story sparks debate across the fashion world.

Stay tuned to Brandsynario for the latest news and updates.

Rashid Latif Backs Decision to Move On from Babar, Rizwan, Shaheen

By
Web Desk
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pcb-connection-camp-will-babar-rizwan-shaheen-miss-global-t20-canada-Rashid-Latif

In a cricketing culture where clinging to stars is the norm, Pakistan’s recent shift in T20I direction is nothing short of bold. But if you thought the decision to move on from Babar Azam, Mohammad Rizwan, and Shaheen Shah Afridi was controversial, think again, because former skipper Rashid Latif is on board.

The ex-wicketkeeper-batter, known for his straightforward takes, recently threw his weight behind the Pakistan Cricket Board (PCB) for giving younger players a go and letting the senior trio explore opportunities abroad.

Rashid Latif on Stars Eyeing Global Leagues

Speaking on a local YouTube channel, Latif was refreshingly honest about the situation.

“They’re playing in the Big Bash and will earn decent money, and I don’t think they’d want to return either,” he said.

In his view, the PCB should give senior players the freedom to pursue international leagues, especially when they no longer seem central to T20I plans.

“The PCB should give them some liberty to explore other leagues. Otherwise, it’s fine,” Latif added.

It’s a sentiment that strikes a chord, especially in today’s cricket economy, where players often balance national duties with franchise ambitions.

Why It Makes Sense?

With the Asia Cup and multiple T20I tours on the horizon, Pakistan is clearly looking to refresh its white-ball core. And according to Latif, that’s exactly what should happen.

“The new players should be given a chance — it’s a great opportunity… the game will keep progressing.”

For context, Babar, Rizwan, and Shaheen haven’t featured in T20Is since the New Zealand series. And they’re now also missing from the squads for upcoming tours of Bangladesh, the West Indies, and the expected tri-nation series with UAE and Afghanistan.

Making Waves in the Big Bash League

While they may be absent from the national squad, the trio is certainly not sitting idle.

  • Shaheen Afridi became the first overall pick in the BBL Season 15 Draft, going to Brisbane Heat under the platinum category.
  • Mohammad Rizwan, known for his consistency and work ethic, was the third platinum pick, signed by Melbourne Renegades, marking his BBL debut.
  • Babar Azam? He didn’t even wait for the draft. Sydney Sixers pre-signed him ahead of the official event, locking in their star top-order batter early.

These moves not only reflect the players’ marketability but also underline their growing global value in franchise cricket.

Stay tuned to Brandsynario for the latest news and updates.

Iran Admits Serious Damage to Fordow Nuclear Site by U.S Strikes

By
Yousuf Yaseen
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iran-admits-serious-damage-to-fordow-nuclear-site-by-u-s-strikes

Iran’s Foreign Minister Abbas Araqchi said that the Fordow nuclear site has sustained “serious and heavy damage” following recent US military strikes.

Speaking to CBS News in an interview broadcast on Tuesday, Araqchi noted, “No one exactly knows what has transpired in Fordow. That being said, what we know so far is that the facilities have been seriously and heavily damaged.”

He added that Iran’s Atomic Energy Organisation is currently assessing the damage and will soon submit a report to the government.

While Araqchi acknowledged significant destruction, intercepted Iranian communications reviewed by the US paint a different picture.

According to The Washington Post, which cited four people familiar with classified intelligence, Iran appears to be downplaying the extent of the damage in internal communications.

President Donald Trump, however, offered a contrasting view, claiming that the attacks “completely and totally obliterated” Iran’s nuclear programme.

Despite these remarks, US officials have stated that a full and accurate assessment of the strike’s impact will take time.

The US military strikes were part of a larger offensive launched over the weekend, targeting key nuclear sites in Iran.

Fordow nuclear site, being one of the most fortified and controversial facilities, was among the primary targets.

Stay tuned to Brandsynario for the latest news and updates.

Kia Car Prices Surge Up to Rs7 Lac Starting July

By
Maham Hussain
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kia-car-prices-surge-up-to-rs-7-lac-starting-july

Lucky Motor Corporation (LMC) has raised prices for multiple Kia vehicles in Pakistan. The revised prices came into effect on July 1, 2025. According to the company, this decision is linked to several factors introduced in the federal budget.

Firstly, the newly applied NEV Levy has impacted the auto sector. Secondly, the Pakistani rupee continued to depreciate, making imports more expensive. Lastly, international freight charges have increased significantly. Therefore, LMC stated, “Despite efforts to absorb the impact,” these adjustments were “unavoidable.”

Starting in July, the price of the Picanto AT rose from Rs. 3,940,000 to Rs. 4,090,000, an increase of Rs. 150,000. Similarly, the Stonic EX+ jumped from Rs. 5,500,000 to Rs. 5,999,000, up by Rs. 499,000. Meanwhile, Stonic EX now costs Rs. 4,862,000 compared to Rs. 4,767,000, rising by Rs. 95,000.

In the SUV category, Sportage L Alpha increased by Rs. 400,000 to reach Rs. 8,899,000. Furthermore, the Sportage L FWD now stands at Rs. 10,499,000 after a Rs. 500,000 hike. Sportage L HEV, on the other hand, saw a Rs. 600,000 rise and now costs Rs. 11,599,000.

In addition, Sorento 3.5L V6 and its EMI version rose by Rs. 400,000 each. Their latest prices are Rs. 13,899,000 and Rs. 14,399,000. Likewise, Sorento HEV FWD and EMI both jumped by Rs. 600,000 to Rs. 15,299,000 and Rs. 15,799,000 respectively. Moreover, Sorento HEV AWD and its EMI counterpart rose by Rs. 700,000, bringing their new rates to Rs. 16,699,000 and Rs. 17,199,000.

kias-notice-about-price-increase
KIA’s Notice about Price Increase

As for the Carnival, it now costs Rs. 18,200,000, up Rs. 700,000 from its previous price. However, there has been no change in the prices of EV5 Air, EV5 Earth, and EV9 models.

These updated prices apply to all orders invoiced on or after July 1. Additionally, other factors like further rupee depreciation, duties, and taxes may still affect final delivery costs.

Stay tuned to Brandsynario for the latest news and updates.

Scientists Lose Track of Jeff Bezos Backed MethaneSAT

By
Maham Hussain
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methane-detection-satellite-goes-dark-engineers-investigating

MethaneSAT, a satellite backed by Jeff Bezos to track methane emissions, has been lost in space. The Environmental Defence Fund (EDF), which led the project, said the satellite went off course about 10 days ago and lost power. Its last known location was over Svalbard in Norway.

MethaneSAT Had the Power to Redefine Methane Monitoring

EDF launched MethaneSAT in March 2024 to track methane leaks from oil and gas sites worldwide. The mission supported climate pledges made by over 120 countries in 2021 and 50 companies at COP28 in Dubai to cut methane and stop routine gas flaring. Methane warms the planet 80 times more than CO₂ over 20 years.

The satellite had sent back data and images from pipelines and drilling sites globally. Amy Middleton, EDF’s senior vice president, said, “We’re seeing this as a setback, not a failure. We’ve made so much progress and so much has been learned that if we hadn’t taken this risk, we wouldn’t have any of these learnings.”

EDF notified the National Oceanic and Atmospheric Administration, Federal Communications Commission, and U.S. Space Force. Engineers are investigating the cause of the failure. EDF said the satellite cost $88 million, and the project received a $100 million grant from the Bezos Earth Fund in 2020.

Other key funders include Arnold Ventures, the Robertson Foundation, the TED Audacious Project, and EDF donors. The project also worked with the New Zealand Space Agency. MethaneSAT had partnered with Google to build a public map of emissions.

Though not the only methane-tracking satellite, EDF said MethaneSAT offered higher detail and wide-area coverage. They believe it showed that such instruments can detect total emissions, even at low levels. EDF said it’s too early to say if they will launch another satellite.

EDF will continue using planes equipped with methane-detecting spectrometers to spot leaks. The UN said last year that “super-emitters” rarely act when informed of leaks. Pressure to respond has dropped after the Trump administration ended greenhouse gas data collection and rolled back methane rules.

Stay tuned to Brandsynario for the latest news and updates.

Kashmir Solution is the Responsibility of UNSC, Permanent Members: Pakistan

By
Yousuf Yaseen
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pakistan-urges-unsc-to-act-on-kashmir-dispute

Pakistan’s Ambassador to the United Nations, Asim Iftikhar Ahmad, who began his term as President of the UN Security Council (UNSC) for July, urged the council and its permanent members on Wednesday to resolve the Kashmir dispute.

He emphasised that the Kashmir issue is a source of ongoing tensions and friction between India and Pakistan.

“It is time that this (Kashmir dispute) be addressed, and I would say this is not only a responsibility of Pakistan, we are here temporarily, two years as a non-permanent member,” he said while speaking at a press conference at the UN Headquarters in New York.

He continued, “I think it’s the responsibility of the Security Council itself, and particularly the permanent members, to see that they take certain steps to actually get their own resolutions implemented. That’s the way forward.”

Pakistan’s Presidency Agenda at UNSC

Before the press conference, the 15-member UNSC met and approved the programme of work for July.

Ambassador Iftikhar said Pakistan’s approach to the presidency is based on the UN Charter’s core values, peaceful dispute settlement, sovereign equality, multilateralism, and respect for international law.

He announced that Pakistan would host two key high-level debates: one on “Promoting International Peace and Security through Multilateralism and Peaceful Settlement of Disputes” on July 22, and another on “UN-OIC cooperation” on July 24.

Both will be chaired by Deputy Prime Minister and Foreign Minister Senator Ishaq Dar.

Dar will also preside over the quarterly open debate on the situation in Palestine on July 23.

“These debates stem from the reality that today’s crises often emerge from unresolved disputes, the erosion of international obligations, and the under-utilisation of peaceful means enshrined in Chapter VI of the Charter,” Ambassador Iftikhar stated.

Kashmir and the UN Agenda

Addressing the Kashmir issue, Ambassador Iftikhar reminded that the dispute is already on the Security Council’s agenda under the “India-Pakistan question” and that the Council has passed multiple resolutions on it.

He highlighted that these resolutions recognise the Kashmiri people’s right to self-determination.

“It is a festering dispute and has several dimensions,” he said.

“This is an issue that has been there unresolved. It is a cause of tensions and frictions between India and Pakistan,” he added.

Stay tuned to Brandsynario for the latest news and updates.

Did Jeff Bezos’ Wedding Inject $1B Into Italy’s Economy?

By
Areeb Asif
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did-jeff-bezos-wedding-inject-1b-into-italys-economy

When Jeff Bezos and Lauren Sanchez tied the knot in Venice, Italy, on June 27 2025, they didn’t just say “yes” to becoming each other’s partner for a lifetime but also boosted the country’s dying economy post-pandemic.

When Lauren Sanchez said “I do,” not only did she become one of the richest women on the planet with Benzo’s $200 billion plus fortune, but Italy also generated more money in one week than it made in a year (up to $1.1 billion).

The three-day Jeff Bezos wedding, reportedly costing up to $55 million, has kept Venice hotels and other businesses busy. Who knew billionaire weddings could shift entire economies?

The Wedding that Went Down in Venice

From what we know, Bezos and Sánchez’s wedding was basically the Met Gala meets James Bond in a floating Renaissance dream. According to CNN, Venice saw a dramatic surge in luxury bookings, yacht rentals, hotel stays, private jet landings, and yes—helicopter landings too (because, of course).

Guests weren’t just any regular rich folks. We’re talking global billionaires, tech moguls, Hollywood elite, and fashion icons. The wedding became a mini-economic stimulus for Italy’s luxury tourism sector, particularly Venice, Capri, and the surrounding coastal regions.

And if you check Lauren Sánchez’s Instagram post, the aesthetic was opulence personified: sunset kisses, designer gowns, historic villas, candle-lit canals; the kind of stuff you’d expect from the richest circles of the planet. But wasn’t she just a former journalist? Guess even guests and reporters get to buy royalties these days.

Did Jeff Bezos’ Wedding Really Inject $1B?

One billion dollars is a staggering number for a single event, but here’s how it might add up:

  • Hotel & Luxury Rentals: Every 5-star suite got booked, and every villa cost $100K a night. Now multiply this by 250+ guests who are almost all billionaires.
  • Private Transport: 90 Private jets, 30+ superyachts and helicopters; the carbon footprint alone probably deserves its own GDP entry.
  • Security, Staff & Services: Private security firms, chefs flown in from Paris, event planners, stylists, etc.
  • Trickle-Down Spending: Wealthy guests didn’t just show up and leave. They shopped, they dined, they Instagrammed. This created a temporary halo effect for Italy’s luxury retail and tourism markets.

According to CNN’s reporting, industry insiders estimate the event and its ripple effects could have had close to a $1 billion impact when factoring in all associated luxury spending. However, all this is supposed to be “advertising and promotional” impact and revenue.

did-jeff-bezos-wedding-really-inject-1b
Jeff Bezos and Lauren Sánchez

Italy valued Bezos’s wedding media reach at nearly 900 million, more than the Super Bowl’s advertising.

In 2023, Beyoncé’s “Renaissance” tour was also a contributor to inflated hotel and restaurant prices in Stockholm. Taylor Swift’s “Eras” tour, which wrapped up last December, was the highest-grossing tour of all time.

The $1.1 billion coming from the Bezos-Sanchez wedding is more than the $1 billion Las Vegas generated from the 2024 Super Bowl.

But here’s the catch: It’s not direct cash handed to the Italian government or local population.

It’s mostly money circulated within high-end private industries like luxury fashion, fine dining, private aviation, and exclusive hospitality. Sure, some of it reaches workers and local businesses, but let’s not pretend this was a philanthropic act. Or even close.

Stay tuned to Brandsynario for the latest news and updates.

Is Veganism Safe for Children? 10 Things to Know

By
Shiraz Aslam
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is-veganism-safe-for-children-10-things-to-know

Veganism has gained popularity in recent years, with parents now considering shifting their children to plant-based regimens. 

However, a pure vegan diet raises important considerations.

Is it safe? Will all the nutritional requirements of growing children be met? 

To answer many common queries, we have compiled a comprehensive list.

A Well-Planned Vegan Diet is Safe for Children 

The Academy of Nutrition and Dietetics claims that a well-planned plant-based diet is safe and nutritionally sufficient to meet the health needs of children. However, Special emphasis needs to be laid on efficient planning because a strict regimen could lead to nutritional deficiencies.

a-quintessential-vegan-diet
A quintessential vegan diet

Veganism May Result in Vitamin B12 Deficiency 

Meat is an excellent source of Vitamin B12, a nutrient essential for neurological development and red blood cell production. A deficiency of Vitamin B12 can lead to anaemia and neurological impairment.

Supplements need to be taken, or fortified cereals can be taken, to provide sufficient Vitamin B12 if the child is not consuming meat at all.

meat-sources-are-rich-in-vitamin-b12
Meat sources are rich in Vitamin B12

Protein Requirements Can Be Met With Plants

Meat products gained popularity because of their high protein content. They contain all the essential amino acids needed to maintain health.

Plant proteins may be deficient in some essential amino acids, but a combination of legumes, soy products, grains, and nuts can fulfil these protein requirements.

legumes
Legumes

Vegetable Sources of Iron are Poorly Absorbed

Non-heme iron in plant-based sources is poorly absorbed, increasing the probability of an iron deficiency.

Therefore, iron absorption needs a boost in such diets. This problem can be overcome with Vitamin C-rich sources like citrus fruit (orange, grapefruit, etc.).

iron-is-found-in-both-plan-and-animal-sources
Iron is found in both plant and animal sources.

Calcium and Vitamin D Need Careful Consideration 

Animal milk tends to be rich in Calcium. However, these requirements could be met with leafy green vegetables and soy milk. 

Vitamin D supplements or adequate sunlight exposure can also fulfil these requirements. If you’re giving your children Vitamin D supplements, make sure to check in with the doctor for an appropriate dosage. 

vitamin-d-supplements
Vitamin D supplements

Omega-3s are Essential for Brain Health 

Chia seeds, ground flaxseeds, and algal oil are rich sources of Omega-3 fatty acids, which are critical for brain development and maintenance.

This property makes these sources alternatives to marine animals rich in Omega-3s, like salmon and cod.

fish-are-rich-sources-of-omega-3s
Fish are rich sources of Omega-3s.

Children May Need Larger Portions

Energy density varies among plant and animal sources. Plant-based diets might fail to meet the caloric needs of growing children; hence, taking frequent meals and increasing portion sizes are good strategies to meet caloric requirements.

large-portions
Large Portions

Fibre Intake Must Be Monitored 

Dietary fibre is essential to promote gastrointestinal motility and prevent constipation.  However, an overload could slow down the absorption of nutrients. To moderate fibre intake, consider eating peeled fruits and vegetables. White bread can also be eaten.

sources-of-fibre
Sources of fibre

The Paediatrician Must Be Kept in the Loop

If parents want to feed their children a vegan diet, they must take regular appointments with their paediatrician, who will use growth charts and lab investigations to track children’s development. Furthermore, early detection of deficiencies can be promptly managed.

a-pediatrician-must-be-consulted-regularly
A paediatrician must be consulted regularly.

There is No One-Size-Fits-All Approach 

Some children may thrive on a vegan diet, while others may have sluggish growth and poor health. A flexible approach should be encouraged because there is no universally accepted one-size-fits-all approach.

It’s important that you know your child’s needs and then decide on a diet that suits him/her.

veganism-may-not-suit-every-child
Veganism may not suit every child.

A Vegan Diet Could Work With Efficient Management

Veganism is indeed safe and healthy, but that doesn’t preclude efficient management and close monitoring. 

Health professionals must be consulted, nutritional deficiencies should be promptly addressed, and flexible approaches should be encouraged. Done well, plant-based diets could be cost-effective and environmentally sustainable in the long term. 

Stay tuned to Brandsynario for the latest news and updates.

Wake-Up Call: India Reviews Aviation Safety After Air India Crash

By
Yousuf Yaseen
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indian-lawmakers-to-review-aviation-safety-after-deadly-air-india-crash

An Indian parliamentary panel will assess the state of safety in the country’s civil aviation sector, with a scheduled session on July 9.

Lawmakers have invited key players in the industry, including government officials, Air India, IndiGo, airport operators and air traffic control representatives, to take part in the review.

According to a meeting memo reviewed by Reuters, the agenda will cover various aspects of passenger safety.

Although the document does not directly reference the recent Air India crash, panel member R.K. Chaudhary confirmed the incident will be discussed.

“If we do not raise questions on it, they (airlines) will not become vigilant about these issues,” he said.

The review follows the tragic Air India crash on June 12, which claimed 260 lives, 241 passengers and 19 crew, after a Boeing 787 8 jet went down shortly after takeoff from Ahmedabad.

The cause of the crash is still under investigation by India’s Aircraft Accident Investigation Bureau, alongside the U.S. National Transportation Safety Board.

Air India has faced increasing scrutiny. The Directorate General of Civil Aviation (DGCA) recently issued warning notices over “repeated and serious violations” related to pilot duty schedules.

The airline was also flagged for operating three Airbus aircraft that were overdue for mandatory checks on emergency escape slides.

Additionally, India has sent the recorders to the National Transportation Safety Board (NTSB) in Washington, D.C., whose lab is well-known for retrieving data from damaged black boxes.

“While AAIB had established a laboratory at its headquarters in Delhi last year, it is yet to be properly equipped to extract data from recorders which have sustained heavy damage,” said a source.

Analysis at the NTSB may take days or months, depending on the internal damage.

Stay tuned to Brandsynario for the latest news and updates.

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