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T20 World Cup: Pakistan Bags Another Victory, This Time Against Namibia

Pak vs nam t20 world cup
Image Source: Twitter

With Pakistan feeling insulted after New Zealand and England both cancelled their tours to the country, T20 World Cup became all the more important. Fans were waiting, biting their nails, to see the performance of the Pakistani team. It seems all the nail-biting was not really required as Pakistan kept securing monumental wins.

Pakistan’s track record in the World Cup

The streak began with India which was probably the most important win. Given the match was with its archrival, the game became possibly as important as if it was the World Cup final. Incredible that the performance was, Pakistan chased the target without losing a single wicket.

Read More: T20 World Cup 2021: Twitter Explodes As Pakistan Defeats New Zealand

The second instalment was with New Zealand and while the fans were scared, the Pakistani team emerged victorious there as well. With the cultural ties attached to Afghanistan, Twitter did not see too many memes but the fans could not hide the glee.

Pakistan Vs Namibia

The recent team Pakistan encountered was Namibia. Against them, our team won the toss and chose to bat. While playing carefully in the first ten overs, all the players chose to strike big in the next ten, taking the target up to 190 runs.

Namibia could not follow through and was able to score only 144 runs. In their own space, the team played well but were a no match against Pakistan.

With the win in the bag, Twitter was showering congrats from all over the world and onto the Pakistani team.

Read More: Karachi University Announces Scholarships For Pakistan T20 World Cup Squad

With the hope that the overconfidence of the fans does not jinx the performance, Pakistan is now gearing up for the match against Scotland. Win or lose, the team has already qualified for the semi-final. Let’s pray that not only do we get to the final but also bring the World Cup home. Keeping an eye on the Indian team’s performance never gets old either. Hence, until Sunday which is when Pakistan plays against Scotland, how about watching India vs Afghanistan?

Stay tuned to Brandsynario for the latest news and updates!

Top Content Creators Join Forces For Daraz’s Biggest Influencer Affiliate Competition

With business innovation on the rise, one of the fastest-growing marketing tactics is affiliate marketing. It is a process through which brand advocates can make money – simply by recommending products and services they like. Every time online users drive a sale, they earn revenue based on commission.

Hence, affiliate programs incentivize entrepreneurs to set up online businesses; subsequently, monetize their passion for creating quality content. It is why companies across the globe are partnering with influencers, bloggers and digital publications. Not only does this help brands and content creators to benefit mutually, but it also uplifts the economy by bridging the digital divide.

For this reason, the leading e-Commerce platform, Daraz, started its own affiliate marketing program – an initiative that enables entrepreneurs without substantial capital to set up their own online platform. As an avid enabler of digitization in South Asia, Daraz has joined hands with top Pakistani influencers, to uplift the local community.

With 11.11 nearing, Daraz is further launching a 25-day influencer-affiliate competition, which enables influencers to capitalize on conversion opportunities on over 20 million products. This year, 6 of the biggest influencers in Pakistan – namely Romaisa Khan, Areeqa Haq, Kanwal Aftab, Zulqarnain Sikander, Nishoo Khan and Bilal Munir – will compete to contribute towards the highest number of sales. Grouped together, these influencers form the dLeague.

Moreover, these content creators have the freedom to hand pick their favorite products and deals, and recommend them to their following. On top of that, online users across various platforms can participate in the program by shopping on Daraz through the influencer link provided on Daraz App as well as the social media accounts of the aforementioned influencers.

As the link will be unique to each one in the dLeague, the ranking will depend on whose link has been used most frequently. Thus, the leaderboard, stating the score, will be refreshed daily. This way, participants and their followers will remain up to date with who’s winning.

Eventually, the winner can secure grand prizes, such as motorbikes, microwaves, smart TV, smartphones, and a food factory. Additionally, for the first time ever, Daraz presents an opportunity for followers of the winning influencer to also collect these prizes as well vouchers up to 55,000 PKR. All you have to do to win big on 11.11 is shop from your favorite influencer’s link.

Here’s Why T20 World Cup Streaming Have Been Cancelled At Atrium Cinemas

atrium cinema
Image Source: cinemalovesite.wordpress.com/

The T20 World Cup has all the hype these days. Considering the cinemas that had suffered due to COVID, it seemed like the best opportunity to make good on all the financial loss suffered. This is why Atrium Cinemas had promised to live stream T20 World Cup matches. Whatever the business reasons may be, getting an opportunity to watch the match with fellow cricket fans would certainly have been interesting. But the dream was cut short.

Read More: T20 World Cup 2021: Twitter Explodes As Pakistan Defeats New Zealand

Atrium Cinemas Announcement

They took to their social media platform announcing that they have cancelled the live streaming in all of their cinemas.

Atrium Cinemas claim that the persmission to stream the matches was acquired from Karachi Cantonment Board which is the licensing authority. They said that they followed the same procedure like they did during the 2011 World Cup as well as PSL 2019.

https://www.facebook.com/atriumcinemas/posts/4785235304842748

As an obvious consequence, people were disheveled and were curious to find out the reason behind the cancellation. Atrium Cinemas, it seems, has answered the query.

It turns out that the reason for canceling was due to a recovery notice which was sent in by Karachi Cantonment Board. The cinema authority expressed their surprise because they genuinely felt that the Board would be facilitating a suffering industry instead of creating obstacles.

“Karachi Cantonment Board is depriving in isolation the cinema industry while the matches are being shown everywhere especially after the performance of the Pakistan team in the T20 World Cup 2021,” Atrium representative said.

Stay tuned to Brandsynario for the latest news and updates!

Apple Working On Car Crash Detection Feature For iPhone & Watch

car crash detection feature in Apple
Image Source: pk.mashable.com

There are a lot of innovations being made in the field of technology. Despite many obstacles, the world has managed to progress with its inventions and innovations. However, the 21st century can be considered as the fastest-paced yet, in terms of advancement. No matter where we are, we can see how fast tech is moving forward. It seems that Apple is going to be releasing a new feature for the iPhone and the Apple Watch.

According to sources, the new feature is related to car crashes and their detection. We have to say that this is a step ahead for Apple and a bound ahead for road safety. With that, we shall dive into the details of this new feature and how it functions. To think; Apple is now moving towards another domain. Who knows, maybe the Apple car isn’t far off.

crash of car detection feature
Image Source: diglogs.com

Read More: 5 Tips To Help Save Your Car From Theft In Pakistan

Apple Car Crash Detection

The feature has been seen in other devices, but Apple seems to be doing something new with it. It seems that, once the iPhone has been connected to this service, it measures the changes in forces around them or an instant jump in gravity. This would signify, to the device, that the person has been in a car crash and emergency services need to be called.

The feature is similar to the fall detection feature that was introduced in the iPhone. According to the details, the iPhone would register a fall, calling for emergency services because a person had fallen. This car crash works on the same principle, but it could truly save lives. 911 calls can be made late if there is a delay between the accident and someone calling. However, this would place a call the moment a crash is detected.

apple working on new crash feature
Image Source: pocket-lint.com

Avoiding Fatalities

We hope that the rollout of this new feature brings good news for users and people everywhere. Road safety is of the utmost importance and we must make sure to adhere to it. This is yet another brilliant innovation in this direction.

apple and car crash detection feature
Image Source: theverge.com

Read More: Tech Giant Xiaomi Set To Mass Produce First Automobile In 2024

Stay tuned for more from Brandsynario!

Xiaomi Will Start Manufacturing Devices In Pakistan Soon

Xiaomi to manufacture devices in Pakistan soon
Image Source: theverge.com

Smartphones have risen to become the most popular tech devices of today. Just a few years ago, we were using feature phones with small screens. Now, even the smallest smartphones have quite a big screen. Additionally, the advancement of technology has made these phones much more powerful. Xiaomi is one of the brands to emerge amidst the rush of technology. While they started as an underdog, they have established themselves as one of the best ones today.

Read More: 6 Phones You Can Buy For Amazing Underwater Photography

Xiaomi, a little insight

Among all the products they have released, their smartphones have been some of the most successful ones out there. The company prides itself over how big a range they have in terms of price. You can find a flagship phone in your budget from Xiaomi, no matter what your preference. Now, they are going to start manufacturing devices in Pakistan as well!

production of Xiaomi phones in Pakistan
Image Source: gizmochina.com

Xiaomi In Pakistan

The brand itself is already present in Pakistan. However, they don’t have a manufacturing plant in the country. This means that all the devices are imported from abroad and are sold after being approved by PTA. The company has set a goal for itself here. It seems they intend to produce 2.5-3 million Xiaomi smartphones in Pakistan, annually. Additionally, they have said that the production facility is going to be operational by January 2022. That is less than three months away!

When it came to generating revenue, the company has said that the manufacturing of smartphones will contribute quite a lot. To have an estimate, the company is expecting figures around $450 million annually! It is quite a goal that they have set for themselves. It not only ensures diligent work but guarantees a new brand in Pakistan. We should be proud to welcome another one here.

xiaomi plant coming to Pakistan
Image Source: indianexpress.com

Pakistan Welcomes All

We hope that this development brings a lot of fruit for Pakistan. We have yet to see how the situation is going to fare but we are hoping for the best. Despite there being obstacles, the company is sure to persevere and rise high as a manufacturer in Pakistan. Its share in the global smartphone market has increased by 83% year-on-year in the quarter ending June.

Let us see what further news appears, come January 2022. One can never have enough smartphones in this day and age of evolving technology. Select will be the Xiaomi manufacturing partner whereas Air Link will continue to be one of the largest Xiaomi distributors of Pakistan.

smartphone production in pakistan soon
Image Source: indianexpress.com

Read More: 5 Phones Of 2021 That Are Worth Buying Under Rs. 30,000

Stay tuned for more from Brandsynario!

Virat Kohli Defends Muslim Player: Infant Daughter Gets Rape Threats

virat kohli daughter rape threats
Image Source: NDTV

Pakistan’s historic and commendable win against India in the T-20 world cup blew away everyone. While for us it was a pleasantly surprising win, for India it was anything but. Immediately after our superb win, a series of hateful, vindictive, and shameful series of events played out in India. Now, people have even turned their back on their so-called favorite player, Virat Kohli. Is this modern India?

Sportsmanship – India Could Use Some

We may have lost to India several times in cricket but we may never lose to them when it comes to sportsmanship. Pakistanis know how to handle defeat with grace and sophistication— the opposing team must be praised for their skills and we must commit to doing better. However, as soon as Pakistan won this time, Indians exploded into pitiful rage.

virat kohli daughter rape threats
Image Source: India Today

Harbajan Singh was one of the cricketers who could use a lesson in losing gracefully. He trashed Pakistan’s time and brought forth his insecurities, adding fuel to a distasteful fire. Moreover, Muslims in occupied Kashmir started being targeted and violence broke out again.

What was perhaps the worst was how a Muslim player in the Indian cricket team, Shami, was attacked.

Why Was Shami Attacked?

After Pakistan’s win, Shami’s social media was infiltrated with thousands of hateful messages. People threw labels like “traitor” and “sell-out” on his profile and also called him a “Pakistani”. People refused to accept him as an Indian player who had committed to serving his country’s cricket team. Religion really does blind individuals, especially, it seems, the Indian population.

The cricket team captain, Kohli, eventually stepped up and supported his team member. He called out the haters in a powerful speech and set the record straight: Shami is an integral member of the Indian cricket team.

Read more: 7 Pakistani Brands That Celebrated The Historic Win Against India

Virat Kohli Suffers The Consequences

However, Kohli too is now coming to face the brunt of being a sportsman. Supporting his team member whose only fault is that he is a Muslim, has put his own daughter at risk. The Indian cricket team’s captain Kohli has a 10-month-old daughter with esteemed actress Anushka Sharma. Their, barely a year-old, daughter is now getting rape threats. Let that sink in.

virat kohli daughter rape threats
Image Source: The News Intl

Kohli’s grace in accepting defeat and in supporting his team member has resulted in Indians turning their backs on him as well. It paints an incredibly bleak picture for the future and perhaps, even on the present for India. Religious fundamentalism is maniacal. The fact that the population at large can also turn against supposedly someone their own i.e. Indian, Hindu, means that their loyalty lies with no one.

Read more: Pakistani Brands Are Taking A Dig At Zomato India For Trolling PCB

Stay tuned to Brandsynario for the latest news and updates.

MCB Bank-PayPak Cardholders To Be Enabled For e-Commerce: Agreement Signed Between 1Link And MCB Bank

mcb

Building upon SBP’s vision of promoting Pakistan’s domestic payment scheme PayPak, MCB Bank (MCB) has signed an agreement with 1LINK, to facilitate PayPak cardholders in conducting online e-commerce transactions. MCB PayPak Debit Card customers will soon be able to shop online and make payments from anywhere in Pakistan, adding more value to their digital banking experience.

PayPak was launched by 1LINK in 2016 adding Pakistan to the list of countries in the world that have their own domestic payment schemes. Ever since its launch, PayPak has managed to impressively garner countrywide acceptance on ATMs and POS while simultaneously ensuring facilitation of e-commerce transactions.

At the agreement signing 1LINK CEO Najeeb Agrawalla stated: “The enablement of PayPak cards for e-commerce transactions has now become a necessity owing to the exponential rise in digital payments due to the pandemic. PayPak has come a long way and we aim to make PayPak the card of choice for all Pakistanis by providing unparallel acceptability and benefits. We congratulate MCB for enabling their PayPak cardholders to make online purchases on e-Commerce marketplaces within Pakistan, with no compromise on security.”

Mr. Shahzad Ishaq, Group Head Consumer & Digital Banking MCB Bank said, “MCB has a tradition of providing reliable, convenient and forward looking services to our customers. This initiative is a milestone on our journey to promote domestic products and services by digitizing experience, in line with Regulator’s vision. By empowering PayPak cardholders, MCB will further deliver financial inclusion and mobilize customers towards adoption of digital payments.”

Stay tuned to Brandsynario for the latest news and updates!

Sarwat Gilani Talks About Offensive Comments On Her Second Pregnancy

sarwat gilani second pregnancy hate
Image Source: Masala

Sarwat Gilani is one of the most distinguished actresses in Pakistan who are constantly challenging the status quo. She speaks her mind and each time she does so, it starts a healthy conversation on important topics. Now, the Churails actress has spoken up about how she was criticized on her second pregnancy which makes us wonder: will society ever be content with women’s decisions?

Read more: Sarwat Gilani Receives Major Backlash For Celebrating ‘Raksha Bandhan’

Safwan Gilani Exposes People

On Ahsan Khan’s show, “Time Out with Ahsan”, Sarwat Gilani spoke up about the hate she received on her second pregnancy. She attended the show with her husband and exposed the said people. The actress shared that when she was expecting her second child, a relative made a hugely inappropriate comment on her decision. The relative said, “It seems you guys are bored, shall we send you a TV?”

The comment was so unbelievable that even the host, Ahsan Khan, couldn’t understand it. Gilani then clarified that the relative meant that they can send Gilani and her husband a TV because if they get busy watching TV, they won’t get busy making babies.

Mard Hazraat and Their Frankness

Funnily enough, Sarwat Gilani also mentioned that it was indeed a male relative who made this comment. Moreover, the two didn’t even have an open friendship or a level of frankness that could warrant this comment. This makes it even more problematic because a male literally commented on a woman’s bodily decision— what gives you the right?

sarwat gillani second pregnancy hate
Image Source: Dawn Images

This is exactly where the double standards come in because had it been a woman questioning a man’s virility, all hell would break loose. It’s also extremely disrespectful to boil down a couple’s decision to try for a child into ‘boredom’. Hopefully, this said relative is regretting their comment now!

Read more: Sarwat Gilani Criticized For Wearing A Cross Necklace

What Do Netizens Think?

Netizens relate to the problem and they sympathize with Sarwat Gilani. People are not happy when you choose to not have a child and they’re not happy when you are having a child. What do people want after all?

There are discouraging comments when couples birth a daughter and there are discouraging comments when two sons are born. It’s ridiculous. Have a look at what netizens said:

second pregnancy hate
Image Source: Instagram
second pregnancy hate
Image Source: Instagram

There’s more!

sarwat gillani second pregnancy hate
Image Source: Instagram

Stay tuned to Brandsynario for the latest news and updates!

Ab Great Ka no More Wait, the online-only IDEAS ‘Great Winter Sale’ Is Live Now!

gulahmed ideas
Image Source: IDEAS

It is that time of the year again! Yes, the time when snow begins to fall and the wind turns chilly as the mercury drops. It is also time for that evident upgrade of the dresses in your closet. Winters are the season when a shopping spree is the most irresistible, and shopping online from the comfort of your home is actually a smart thing to do. In the midst of all the excitement, there is one brand that understands us launching collections to satisfy the heart and soul and that is IDEAS.

The much-awaited Ideas Great Winter Sale is now live and it was definitely worth the wait. Just a brief glance at the collection of more than 1,000 exclusive products for the season has made us say that it is going to be the biggest fashion event for the winters. From unstitched to pret, from a luring kids collection to men’s apparel, there is something for everyone in here.

On top of the wide array of apparel to choose from, IDEAS is offering lucrative discounts of up to 70% on their newest winter collections. Ab ‘Great’ ka no more wait because THEGREATWINTERSALE is now available on their website.

Splurge on the most stylish collection on the market and refresh your wardrobe while staying light on the spending.

Unstitched

Looking for something that you can tailor to perfection? This printed winter suits collection is a must-have. With earthy hues and a fresh aura that resonates with the season, this color and design is a necessary addition to your collection this year.

Image Source: IDEAS

Pret

Winters are the best time to spend on accessories to suit your outfit in the sassiest of ways. This Cotton Sweater is one that we would add to cart before anything else.

Image Source: IDEAS

Home

When the weather is taking a turn, why just change your attire? It is time to add a few extra hints of color and vibrance to your home as well. IDEAS ‘The Great Winter Sale’ is bringing you special discounts on bedsheets, pillow covers, and other home accessories as well as this beautiful jade piece that you should consider.

Man

Why should women have all the fun? IDEAS certainly has the men covered as well with a wide variety of apparel choices including sweaters and jackets. Pick your flair like this Green Fashion Sweater at discounted rates and with prompt delivery to your doorstep.

gulahmed
Image Source: IDEAS

Shoes and bags

Looking for something besides clothing? You don’t want to be late to grab your pick from a distinct range of shoes, and bags. This orange slipper for one is, for sure, catching our fancy.

winter sale ideas
Image Source: IDEAS

Kids

Last but not the least, IDEAS has not forgotten the little ones in the family. Find your heart’s content for the cute little ones like this beautifully simple yet vibrant sweater that can light up the day for your kid and you too.

ideas
Image Source: IDEAS

Stay tuned to Brandsynario for the latest news and updates!

Airpods 2 vs Airpods 3 – Which One Should You Opt For?

airpods 3
Image Source: Gizmochina

We did not even notice and wireless technology began to take over. Just a few decades back, we were using phones with cords attached. We have entered the era of ‘True Wireless’ where people experience quite a few new things. The AirPod devices by Apple have never disappointed in the past. While they are quite premium in their price, they are the same with their sound. You would want to be using such a device.

That being said, the AirPods 3 were announced just a while back. Let us check out if they are the better option to opt for, or their predecessors. AirPods 2 aren’t any less in their capability but there are bound to be some differences.

comparison in gagets and earbuds
Image Source: digitaltrends.com

Read More: How To Clean Your AirPods And Get Rid Of All The Nasty Bits

The AirPod Comparison

If we look at just the price of the two devices, we might already have a winner in this area. Due to the release of the AirPods 3, the AirPods 2 have dropped their price down to $129. The newer ones are currently priced at $249. This shows quite a lot of difference between the two so the predecessors take the cake here.

Secondly, if we look at battery life, Pods 2 offer about 24 hours of total charge time. This includes the case charging as well. However, with Pods 3, you get a tremendous battery life, a total of 30 hours. That is 6 hours more than the predecessor. This means that your usage of a single day is guaranteed, with a few hours above. Pods 3, clearly, are victorious in this case.

In terms of design, the AirPods 3 have shorter stems, making them less conspicuous when worn. Additionally, they nestle inside the ears with a better grip and are more sweat resistant. Apart from that, music controls on the Pods 3 are more versatile. They require you to press the stem for features like ‘Play’, ‘Pause’, ‘Skip’, etc. The Pods 3 take the cake here too!

comparing two types of AirPods with each other
Image Source: shopznowpk.com

Some More Features

The AirPods 3 have an adaptive EQ, allowing for better sound quality for your ears. They will adjust sound in such a way that you will feel immersed in your environment. If you turn your head, it will be like the sound is coming from behind you, rather than from the front or the sides. However, both the Pods use the same H1 chip, so there is no difference here. It seems that the AirPods 3 have won yet another round here.

airpods 3 and comparison with pods 2
Image Source: techcrunch.com

Read More: The Fitbit Luxe Just Got Two Impressive Upgrades

Finally, our verdict tells us that the AirPods 3 are more expensive, but they are worth the investment. Despite the price gap, the gadget certainly has massive improvements over the predecessor. If you are going to invest in the AirPods, we suggest getting the Pods 3.

Stay tuned for more from Brandsynario!

“I CAN-CER VIVE” A Breast Cancer Awareness Event By Sehat Kahani At British High Commission

Breast Cancer is a deadly disease that can result in untimely death if not diagnosed on time. In 2020, there were 2.3 million women diagnosed with breast cancer and 685,000 deaths globally. In Asia, Pakistan has the highest rate of breast cancer in Asia.

At some stage of life, 1 in 9 Pakistani women become patients of breast cancer.
Today Sehat Kahani which is a Leading Telemedicine platform of Pakistan conducted I CAN-CER VIVE, an event to honour breast cancer survivors and raise awareness about Breast Cancer at the British High Commission.

The event was graced by the Health Minister Sindh-Dr. Azra Fazal Pechuho, Ex-secretary health, Dr. Fazallulah Pechuho and Mike Nithavrianakis-The Britain’s Deputy High Commissioner in Karachi.

Mike opened the event and talked about the important role that doctors have to play in the early screening and diagnosis of Breast Cancer. He appreciated Sehat Kahani’s effort in playing a role to increase awareness through its telemedicine platform.

Dr. Sara Saeed Khurram, CEO Sehat Kahani emphasised that Sehat Kahani’s vision is to provide quality and affordable healthcare to patients using its telemedicine solution across Pakistan. Treating more than half a million patients to date, all over Pakistan, Sehat Kahani will expand its services to include breast cancer awareness screening programs, training of doctors and nurses to diagnose early signs, and facilitating breast cancer specialist consultations at subsidised cost on all its platform.

The event honoured 5 breast cancer survivors highlighting their struggle through a video documentary and presenting them a token of resilience.

The event also hosted a panel of renowned doctors, Dr. Naila Zahid -leading Consultant Oncologist at Liaquat National Hospital, Dr. Kausar Rehman-Consultant Breast Oncoplastic and Reconstructive Surgeon at South City Hospital and Sanaa Ahmed -mental health expert represents the Mental Healthcare portfolio for British Asian Trust in Pakistan.The panel was moderated by Dr.Iffat Zafar Aga,COO Sehat Kahani .The panelists discussed the importance of fighting the disease with the body and mind. They encouraged women to reach a doctor immediately in case they find any signs and symptoms of Breast Cancer.

The Chief guest Dr.Azra Fazal Pechuho, in her Keynote, emphasised on the importance of technology playing an important role in the early diagnosis and cure of disease. She also mentioned that the bill for telemedicine has been passed from the assembly so that companies such as Sehat Kahani can play their role in helping more patients.

Shangrila Hosted Its Cookbook ‘The Experts’ Recipes’ Launch Event

Shangrila Foods hosted its Shangrila Cookbook, The Experts’ Recipes launch event on 29th October 2021 at a local hotel. Compiled by 5 of Pakistan’s renowned chefs, The Expert’s Recipes contains 100 global recipes, all created from Shangrila products.

Apart from the celebrity chefs, the book launch event also hosted various other chefs from the food industry along with journalists, digital influencers, and food bloggers. Each recipe is paired with a unique QR code which enables the viewer to view the video of the recipe.

This initiative aims to provide a platform for sharing expert knowledge with fellow food enthusiasts and passionate home cooks. Witnessing its success, Shangrila Foods hopes to continue creating more platforms to inspire the art of cooking.

Brand Wars: Starlet Posts Billboard Above Bata, Starts Online Debate

bata starlet brand wars
Image Source: Facebook

The phenomenon of Brand Wars always incites excitement regardless of where it happens. The parent company, Facebook rebranded itself as Meta. Twitter trolled it. The engagement on the tweet was iconic. Another instance would be when Facebook malfunctioned and brands had a field day with it. In a similar event, but on a different medium, the brand wars happen slightly differently.

Brand Wars

Brand Wars albeit rarely but happen on out-of-home (OOH) advertising mediums as well. Internationally, these brands even hint at each other in a subtle but not so subtle way and then entire conversations ensue. At other times, brands place their promotional material (billboards or signs) near their competitor’s outlets reading to quite a debate.

Read More: Brand Wars: Samsung Takes Savage Jab(s) At iPhone 12

In Pakistan, it is a phenomenon triggered rarely because of the consequences. Not too long ago, the Diamon Supreme and Master Molty Foam took their fight to legal avenues based on advertising banter. It could be because of this that people tend to avoid getting into debates.

Starlet Vs Bata

In recent news, the brand wars got their recent installment in the shape of Starlet and Bata; the former posted a billboard above the outlet of Bata. The visuals show a man stepping with the sneakers on. And as obvious, it implies that the man is stepping on Bata.

Imagine the detrimental effects of it on the outlet because the image in the potential consumers’ minds would be that of Starlet whenever they think of Bata.

bata brand wars
Image Source: Facebook

Seeing this marketing, much of the population was triggered and it led to quite a debate.

Image Source: Facebook
Image Source: Facebook

That said, we cannot discount the factor, Bata’s brand value. From before we became crazy about brands society, Canadian-based Bata existed in Pakistan. From sneakers to casuals, everyone turned to the brand. Safe to say, Bata has a nostalgic value attached to it. Hence, more than detrimental effects on Bata, it is more like Starlet will cash on Bata’s hype.

Read More: Brand Wars: Pepsi Zero Sugar Takes A Dig At Coke Zero

Of course, it will be more fun to see brands of equal stature come at each others’ toes, that will be a fair fight. Hopefully, more brands will become open to such

Stay tuned to Brandsynario for the latest news and updates!

Salaam Takaful Limited Featured In Insurtech100 For 2021 By Fintech Global

In recognition of the growth strategy backed by a technological and innovative approach, Salaam Takaful Limited is featured in the coveted list of Insurtech100 for 2021. This prestigious list recognizes the year’s most innovative and technology-driven companies that are addressing the digital transformation challenges in insurance. Over 1,400 companies were in contention under the radar of FinTech Global. The selection process included voting on various aspects by a panel of global analysts and industry experts.

The intelligent use of technology is of immense importance to today’s business and Salaam Takaful Limited considers the significance of this need more than ever now. Hence, digital transformation and adoption of the latest technology are the driving force behind the development of innovative products and unprecedented digital value additions.

Salaam Takaful Limited’s MD and CEO, Syed Rizwan Hussain, expressed his gratitude on the occasion and quoted, “Alhamdulillah, we are honored to be recognized as one of the top Insurtechs in the world. This acknowledgment reflects the strength of our business and also the untiring efforts of our team. Our ideation of becoming the first ‘Takafultech’ of the world in contrast to conventional Insurtechs implores us to keep enhancement of technology at the nucleus of our business strategy. We will, insha’Allah, continue our efforts to relentlessly drive the advancement of the industry and forge new frontiers in promoting technologically-enabled Shariah-compliant solutions.”

The entire team and management showed gratitude over the recognition and acknowledgment of their hard work and expect bigger strides in the future as they march towards their vision to be at the forefront to embrace change, continue to enhance their digital arsenal to be the role model and set new paradigms for the whole industry not only in Pakistan but at the global level.

More information on insuretech100 can be found at https://fintech.global/Insurtech100/

IPPA Awards Removes Fatima Hasan As ‘Host’ For Wearing A Revealing Dress

fatima hasan ippa awards
Image Source: Brandsynario

Model Fatima Hasan took to her Instagram stories to vent her frustration after she was told she could not host the red carpet of IPPA Awards. The reason given was that her dress is too revealing to be aired on a local Pakistani TV channel.

The medium of television

The world of fashion has many different parameters than the real world. However, whenever there is a crossover, both worlds have to bend their rules a bit to accommodate the other. Taking Pakistani TV channels for instance, when you see the wardrobe of actresses in dramas, it is vastly different from what we see on their Instagram, and that is how they compromise because they know what the TV medium would allow them and what it will not forgive. It turns out that IPPA Awards had a similar run-in of fashion with TV.

Read More: Muneeb Butt & Aiman Khan Being Labeled ‘Show Offs’

Fatima Hasan controversy

Considering what TV channels especially HUM TV that broadcasts to millions can show, the dress must have been too revealing. Now, Fatima Hasan’s stance was that she felt humiliated. She said that she should have been informed earlier of what the guidelines were. She also stated that she had shared the details of the dress with the production team and they had approved it.

Here’s the video:

Another video

However, here’s the thing. When you know that content is being made for the television channels, you always have to play safe. It is not like our actresses do not make bold statements but we have to think about how dressing boldly is becoming synonymous with dressing western. And in all this drama, we forget to consider what medium the content will air on. Remember the dress Ayesha Omar wore recently? Her side pose triggered too much criticism.

The tube tops, the fitted gowns, the backless dresses, are they really the dresses that represent Pakistan? The fashion world and Pakistan may be different, understandable. But when you are at an award show, especially one being held abroad, you are representing Pakistan, what then should be your attire?

lux style
Image source: Tribune

Read More: Ayesha Omar’s Recent Instagram Post Is Triggering Hate

When you are in the fashion industry, it is understandable that your parameters may be far from what ordinary citizens have. It is the case anywhere and not just in Pakistan. But when you are to air on a TV channel, you just cannot have a tantrum about how you were kicked off for not meeting the medium’s guidelines. If you are someone who follows award shows, you should have known the boundaries a celeb can cross. A second and a third opinion on your dress choice never hurt anybody.

Let us know your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates!

Manufacturing Business Partnership between Xiaomi and Select Technologies (Pvt) Limited

Xiaomi, the global consumer electronics, and smartphone giant which recently became the world’s second-largest vendor by handset shipments, in the second quarter of 2021, has joined hands with Select Technologies (Pvt) Limited (SELECT), a wholly-owned subsidiary of Air Link Communication Limited (AIRLINK) as its manufacturing partner for Xiaomi smartphones in Pakistan.

Xiaomi shipped 53.1 Million units in the second quarter of 2021 that accounting for 17% of the global market. Xiaomi aims to be the world’s number one mobile phone company in the next few quarters. AIRLINK is one of the leading manufacturers, retailers, and distributors of smartphones in Pakistan with all the major global brands as their partners in the smartphone industry. AIRLINK recently executed the largest private sector IPO in the history of Pakistan and is the first company in this sector to have achieved this milestone. AIRLINK already has an established state-of-the-art mobile phone manufacturing facility working with leading global brands since the start of 2021.

Embracing their vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. With its motto of making quality technology accessible to everyone, the company has ventured into manufacturing devices in Pakistan with SELECT. The smartphone production facility is located at Quaid-e-Azam Industrial Estate, Kot Lakhpat, Lahore and will be fully functional within the month of January, 2022.

Companies around the globe consider Pakistan’s mobile market as an emerging market with a plethora of opportunities for businesses. With the emergence of 3G/4G technology there has been a significant increase subscriber base of mobile operators. Locking on this opportunity mobile brands are providing consumers with a wider choice of smartphones at more affordable prices in the low tier range.

This initiative will help us in the creation of jobs, development of a higher level of skills, encouragement of R&D culture and innovation in the industry.

Elon Musk Challenges UN— Will World Hunger Be Solved By Tesla?

elon musk world hunger tesla
Image Source: BBC

Elon Musk is either in news headlines because he just overtook Jeff Bezos in wealth or because his car company, Tesla, has made another breakthrough. Thus, billionaires like him are often targeted and their wealth is accounted for as solutions to mega problems. Similarly, now someone has said that 2% of Musk’s wealth could solve world hunger only they didn’t know Musk would strike back. Watch what he said here!

Elon Musk’s Wealth

CNN Business made a report that UN Food Scarcity Organisation’s director made a remark on Elon Musk’s wealth. The director said that 2% of Elon Musk’s wealth would be enough to solve world hunger. That is a huge claim to make and it seems this claim is bound to fall flat soon. Those who are touting this perspective are being called to justify it. Here’s how:

elon musk world hunger tesla
Image Source: Fortune

Why That’s Problematic

2% of Elon Musk’s wealth makes 6 billion dollars. World hunger is a mammoth issue spanning all the continents and hundreds of countries and billions of people. Is 6 billion all that is needed to fix it? It sounds unbelievable and that’s why Elon Musk stepped up. He responded to this report and called for facts. He made a huge offer saying that if World Food Programme can detail exactly on the same Twitter thread how $6 billion will solve world hunger, he will do something unbelievable.

Read more: Elon Musk Loses His Spot As World’s Second Richest Person

Elon Musk has offered to sell Tesla within the same minute to give WFP $6 billion if it solves world hunger. Moreover, the condition he gave is that it has to be open-source accounting— the public should see exactly where and how the money is spent.

WFP Loopholes

Another famous personality also pointed out how in 2020, the UN World Food Programme received $8.4 billion. How come world hunger wasn’t solved then? The WFP has been totalling mammoth amounts of funds since its inception yet world hunger keeps growing day by day. Does this have to do with non-transparent usage of funds?

elon musk world hunger tesla
Image Source: Borgen Magazine

Either way, pointing a finger at Elon Musk has proven to be counter-productive for the UN director. However, it is also true that billionaires like Musk, Bezos and Zuckerberg should be held accountable for amassing such magnum wealth while world hunger accelerates.

Read more: Elon Musk Reveals Tesla Is Working On A Humanoid Robot

Stay tuned to Brandsynario for the latest news and updates.

Unilever Pakistan Partners With Ismail Foundation To Ensure Access To Clean Water In Rahim Yar Khan

Ismail Industries Limited is well known for its innovative and unique products with some of the most-loved sweet and savory treats enjoyed by millions in Pakistan and across the globe. They operate under their flagship brands Candyland, Bisconni and SnackCity with a commitment to deliver high-quality, safe, and delicious products.

What sets Ismail Industries apart is their commitment to improving the lives of the underprivileged through “Ismail Foundation”, a non-profit organization which aims to create sustainable impact by working closely with local communities addressing some of their basic needs like clean drinking water, employment, youth engagement, and women empowerment.

The foundation has completed various projects focusing mainly on the urban slums of Karachi delivering clean drinking water, connecting youth with employment opportunities, free medical camps, tree plantation, and restorations of parks. The foundation started its WASL project (Water and Sanitation Logistics) in 2020 which aims to provide safe and affordable drinking water to the underserved communities through a self-sustainable model.

Unilever Pakistan has collaborated with the Ismail Foundation to install an RO Plant in Rahim Yar Khan for its residents. On Friday, 22nd October, the two companies signed an MOU to formalize the agreement and address the challenge of water-borne diseases in communities that don’t have access to clean drinking water.

This collaboration between the two corporate giants is a first step towards addressing the problem of access to safe drinking water.

Daraz Set To Enhance Customer Experience Ahead Of 11.11 With New Digital Payment Solutions

South Asia’s e-commerce market leader, Daraz, is collaborating with 15 payment partners in a bid to provide a faster and more convenient payment process for its customers during this year’s 11.11 sale in November. This is one of the various digital payment solutions that Daraz is set to introduce as it gears up for peak sale season.

Banks including HBL, Faysal Bank, Askari Bank, Allied Bank, MCB, Silk Bank and Standard Chartered will all be providing additional discounts up to 10% off on all deals during the campaign. Furthermore, discounts will also be available through digital wallets including easypaisa and Daraz Wallet.

In line with previous customer feedback, a new and improved user interface will also be introduced for the mega shopping event to create a smoother and more enjoyable customer experience. In particular, the Easy Monthly Instalment checkout journey has been improved to be more user-friendly by providing customers added transparency and 5+ banks including the major payment partners – Silk bank, UBL, MCB, Alfalah and Standard Chartered will be providing this service.

Daraz’s Director of Digital Payments, Syed Zeeshan Ali, shared that it is Daraz’s priority to ensure its customers can enjoy the benefit of seamless transactions.

An independent study conducted by RetailMeNot has shown that 80% of online shoppers prioritize speed and convenience when shopping online. This makes digital payment options a popular choice and at Daraz, we have also seen a sustained growth of digital payments on our platform over the last few years. More than half of our customer spend are through digital payments, which has been made possible as a result of a comprehensive collaboration framework between Daraz and Pakistan’s digital payment industry.

“Working with payment partners this 11.11 is one of the ways that we are enhancing our customer experience for this year’s mega sale, and it is very much in line with our aim to redefine the digital landscape of our country. I look forward to a successful 11.11 this year and to sharing more of our innovations with both our customers and sellers soon,” said Mr. Ali.

Moving forward from 11.11, Daraz will continue to focus on introducing more digital payment solutions as it continues to lead the digitally paid e-commerce market in Pakistan.

 

NBP Assures Consumers Of Financial Data Security After Cyberattack

cyber attack on National Bank of Pakistan
Image Source: brecorder.com

[Update: November 1st, 2021]: After the news went viral that the National Bank of Pakistan (NBP) had suffered a cyberattack, consumers were in a frenzy about their financial data. Just 12 hours ago, NBP issued a statement through their social media platform that the data has not been compromised.

“NBP assures its customers that their financial data has not been compromised and has remained protected, confidential, and secured,” the Bank said.

They further updated that the bank has already countered the threat posed by the cyberattack and repaired the affected parts of the system. Moreover, NBP also mentioned in the statement that the disbursements of salaries will also be possible by November 1st, 2021.

They will be assisting the consumers with no discontinuance whatsoever.

https://www.facebook.com/NBPTheNationsBank/posts/3944653212301980

The statement ended with the bank thanking the consumers for displaying patience, “NBP would like to thank its customers, partners, vendors and correspondent banks for their support and understanding during this trying period.”



[October 31st, 2021]: The age of technology is evolving at such a pace, we find ourselves often surprised. Where there is development in the positive direction, there is one in the negative as well. Ever since the cyber world became a reality, cyber security became just as essential. Hackers and Exploiters can appear out of nowhere, anywhere on the internet. Where there is a virtual presence, there is always a risk of a cyberattack. Despite there being some measures in place, some can always find a way to fool the system. The National Bank of Pakistan is facing something similar.

It seems that they have recently come under a cyberattack, leaving their services down. While there has been a breach, there has been no official news of any data leak or financial loss. The threat is currently under investigation and there ought to be some results on display. This event certainly has everyone worried about the safety of their accounts and credentials.

 

National Bank and Attack

According to the State Bank of Pakistan (SBP), the cyberattack took place in the late hours of 29th October. There was a security breach on the servers and there was an attempt to further exploit the system. However, according to the SBP, no data has been breached so far. There has also been no monetary loss as of yet. They are not sure what the perpetrators could be going for, next, but currently, it is all safe.

Read more: Hackers are Using COVID-19 to Hack your Devices Warns PTA

Additionally, no other bank has reported such an incident which means the attack is not widespread. While the attack does seem to be quite premeditated, there have been no further actions from the perpetrators. If there was, we might have heard something more now. Due to the attack, customers services of the National Bank of Pakistan have been disrupted. They are confident that the services are going to be restored by Monday Morning.

cyberattack on National Bank
Image Source: bbc.com

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