6 Entertainment Platforms In Pakistan You Should Definitely Subscribe To
TV is still very much in our households but being restricted to a set schedule does not sit well with everybody. Everyone has different...
Why The WEF’s 2022 Global Gender Gap Report Is Concerning
World Economic Forum has released its 2022 Global Gender Gap report, which is surprising yet unsurprising at the same time. The annual report covers...
Here’s How Elf Cosmetics Is ‘Gaming Up’ Their Latest Makeup Collection
Elf Cosmetics is eyeing and roping in games with its latest collection launched for the International Video Game Day. The new collection is worthy...
Rooh Afza Goes To Hollywood!
If anyone has made a list of all things that carry a part of Pakistan with them, Rooh Afza would probably be on top...
Generation Responds Back After Being Accused Of Stealing Designs
Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
5 Times Netflix Impressed Everyone With Their Marketing Stunts
Netflix's marketing strategies have always wowed its customers. Netflix marketing is an integrated, agile approach to brand development and customer relationship management, which works...
Pakistani Brands That Are Truly Making A Difference By Promoting Inclusivity
Inclusivity in clothing or fashion brands is a relatively new concept in Pakistan. The movement has been led by many influencers and activists suggesting...
5 Brilliant Product Placements In TV Shows You Probably Missed
Product placements are a marketing technique used in movies, TV shows, music videos, and other productions. The products are used to make references to...
Sana Safinaz Receives Backlash Over Its ‘Strange’ New Campaign
Sana Safinaz is a household name in Pakistan and they have started expanding their creative philosophy into many departments recently. They just released their...
How Were These Famous Logos Conceptualized? You’ll Be Surprised!
Logos are more than just something you use to spruce up your website, brand communications and marketing campaigns. Your logo is your visual identity,...
Pakistani Shoe Brand In Hot Waters For Shamefully Disrespecting Books
A Pakistani shoe brand is not getting the kind of attention it thought it would with its latest campaign. In fact, they might have...
With Morinaga Partnership, Airlift Opens Up Platform Intelligence On Q-commerce
As the market leader in q-commerce in Pakistan, Airlift has amassed significant market
intelligence on user behaviors. Leveraging the wealth of data, Airlift has entered...
These Pakistani Brands Are Cashing In On The Viral ‘Fruit Platter’ Drama
The ‘fruit platter’ of Kylie didn't know one day it would reach these heights of fame. As we stand, perhaps the fruit platter is...
Why Everyone Recommends ‘Daraz Like New’ To Buy iPhone
With the rapid growth of e-commerce, shopping has become convenient, fun, and trustworthy. Especially since Daraz has become the first choice for online shopping,...
Spotify Announces Zoha Zuberi As EQUAL Ambassador For June
Karachi, June 24, 2022: Spotify announced Zoha Zuberi as June's EQUAL Pakistan Ambassador. The program is part of Spotify's commitment to showcase women creators...
Mobilink Bank Recognized As The Best Retail Bank In Pakistan And Highly Commended For...
Islamabad, 24 June 2022 – Mobilink Microfinance Bank Limited (MMBL), Pakistan’s largest digital bank, has been recognized for its services in offering innovative digital financial...
A Lexus Ad Without A Lexus – Is That Even Possible?
Lexus has blown it out of the park with its latest car commercials. The brand is a popular one without a doubt but its...
Is Kraft Macaroni And Cheese Changing Its Name After 85 Years?
KraftHeinz has been in the business for close to a century now. They have amassed hundreds and thousands of fans who turn to the...
Training For A Better Tomorrow – GROHE Rolls Out Its GIVE Program For Training...
Karachi, June 23rd, 2022 – GROHE is a leading brand for complete bathroom solutions and kitchen fittings, which has now initiated its “GROHE Installer...
This Adidas & Gucci Collaboration Has Got People Talking
Fashion powerhouses Gucci and Adidas have collaborated for yet another fashion release. The brands are top-tiered names in sports and fashion, respectively, so it's...