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COCA-COLA HAI YAQEEN CAMPAIGN
Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by amalgamating the two to give a patriotic appeal....
Nothing ‘new’ about Nokia’s new Lumia 928
By Rasheeda Sohail
Nokia attempted to launch its new Lumia 928 in order to compete with other brands in the smart phone industry but the...
AT&T expands In Corpus Christi
By Ufaq Ashfaque
TEXAS, July 2 – World’s largest telecom giant AT&T now begins its expansion in the country, and decides to increase operations of...
HTC to launch mini version of HTC One
By Ufaq Ashfaque
HTC is rumored to launch the mini version of its popular HTC One in the third quarter this year.
HTC’s mini version of...
Wi-Tribe launches new ‘Double Volume’ service
By Ufaq Ashfaque
JULY 2, 2013 -Wi-Tribe launched a ‘Double Volume’ internet service which capitalizes on current customer-base and targets potential customers as well.
The new...
Tang creates ‘What’s your flavor?’ application
By Ufaq Ashfaque
JULY 2, 2013 – Global non-soda beverage Tang has managed to strengthen its online presence with the launch of ‘What’s your flavor?’...
Q & A with Shamaeel Ansari
Shamaeel Ansari, famous Pakistani fashion stylist and designer, sheds light on the ever-booming fashion industry of Pakistan and more specifically on the role of...
The Legend Leads
Synergyzer sits down with EBM ' s brand whiz Mr. Shakeel Akram, Marketing Manager, and Mr. Zahid Iqbal, Group Brand Manager, to talk about...
Maybelline Baby Lips hits UK
By Ufaq Ashfaque
Maybelline Baby Lips, a popular cosmetic known to the female population, finally made it to the United Kingdom.
The Maybelline Baby Lips guarantees...
White Castle approaches Sprite to send Cravers to Hip-Hop Awards 2013
By Anum Saeed
White Castle, a popular food joint decided to partner with globally popular soft drink brand Sprite.
The Ohio-based family restaurant was operating since...
Disney launches clothing line for adults
By Ufaq Ashfaque
NEW DELIH, July 1 – Disney launched its new clothing line under Disney Consumer Products in New Delh.
The brand comprised of clothing...
Accenture collaborates with Scottish police
By Ufaq Ashfaque
JULY 1, 2013 – Accenture is assisting Scottish federal agencies and law enforcement institutions, in order to develop and maintain a new...
Accenture, in collaboration with P&G, wins the “Most Innovative” Outsourcing Excellence Award
By Ufaq Ashfaque
JULY 01, 2013 – Accenture and P&G secured the ‘Most Innovative Outsourcing Excellence Award. This award was given by the Outsourcing Center,...
Carrefour expands Express Brand after agreement with two Romanian retailers
By Naveed Zafar
French retailing giants Carrefour has recently signed agreement with Romanian Supermarkets chains, Rost Com and Traditional Ecologic which are based in Brasov...
The Evolution Of Corporate Lifestyle in Pakistan
In the last decade or so, lifestyles in Pakistan have been changing rapidly.
Be it the influx of new housing schemes and gated communities, modern...
National Foods launches ‘Made Easy’ Application for Smartphones
By Ufaq Ashfaque
JULY 1, 2013 – Pakistan’s largest spice brand National Foods enters the Android industry with its new National Foods’ “Made Easy” application....
The Future of Pakistani Fashion on Social Media
Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers, our fashion brands now...
The Rise of the Urban Consumer
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that,...
Shangrila’s Bus Branding
By Ufaq Ashfaque
JULY 1, 2013 - Shangrila Foods have been in the business of making condiments, seasonings and juices that have become popular all...
Facebook – Time For Some Face Off
By Ufaq Ashfaque
Facebook was recently accused of promoting abusive campaigns that promoted violence, abuse and rape against women, Reuters reported.
The issue was highlighted by...