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Nokia takes over the Windows Phone category
By Ufaq Ashfaque
JULY 16, 2013 - Nokia has been in the business of producing world-class, robust and quality phones and mobile devices in the...
The 2014 Honda Odyssey acclaimed to be the most advanced vehicle for road
By Ufaq Ashfaque
DAYTON, July 16 - Honda’s upcoming vehicle, the 2014 Odyssey is being examined and evaluated as the most preferred choice for road...
Warid’s “Glow” continues to shine, celebrating its 4 years of success
Warid Telecom's ultimate brand for youth, ‘Glow’, celebrated its launch anniversary on July 13th, 2013.
Inaugurated in July 2009, Glow quickly conquered the hearts and...
Cadbury introduces Dairy Milk pebbles
By Anum Saeed
July 16 - Cadbury Dairy Milk plans to launch a new product named ‘Pebbles’ in UK in the month of August, the...
Expectations are high for reviving Xbox One’s dead digital game sharing feature
By Ufaq Ashfaque
JULY 15, 2013 – Microsoft takes charge in reviving the digital game sharing feature. The idea of having a gaming console that...
LG introduces the world’s thinnest LCD Screen
By Ufaq Ashfaque
JULY 15, 2013 – LG revealed the world’s thinnest LCD Screen, which is expected to be incorporated into Optimum G2 and Nexus...
MAI HOON SHAHID AFRIDI – A ray of hope
Pakistani films lost their charm a few decades back, and since then the cinema reached its creative death and stood almost but over. The...
LG’s ‘To Me, You Are Perfect’ Campaign
By Ufaq Ashfaque
JULY 15, 2013 – LG captures the attention of the audience by launching their new ‘To Me, You are perfect’ campaign.
The brand...
Nike confuses with launch of geography-centric shirts in Carolina
By Ufaq Ashfaque
JULY 15, 2013 – Planners at Nike led the brand into hot boiling water when its campaign for supporting the Carolina Panthers...
LG Curved OLED TV receives green certifications
By Ufaq Ashfaque
KARACHI/SEOUL, July 15 – LG received worldwide recognition and approval for its curved OLED TV. LG’s Curved Organic Light Emitting Diode (OLED)...
Oracle Enhances Exalytics Performance
By Anum Saeed
July 15 - Oracle came up with a second-generation Exalytics In-Memory Machine, that promises not only promises extended in-memory analysis but also...
Nivea HAUS advances skin care education on the go
By Ufaq Ashfaque
TORONTO, JULY 15 -Nivea is set to launch an outdoor campaign from July 19-27, where it will target people living in Vancouver by...
Unilever’s Lux-In romance with celebrity endorsements
The epitome of beauty, charisma, stardom and glamour; Lux releases its new TVC for Lux White Soap, featuring Pakistani model, Amina Sheikh as its...
Rabia Garib talks of Blogging and Awarding
Rabia Garib, Editor-in-chief at CIO Pakistan, talks about the importance of blogging in todays environment.
Ms Garib, in 2007, she became an Eisenhower Fellow and...
10 Tips to make Your Ad A Hit In Pakistan
If you are an advertiser and looking to excel then you have entered paradise. Behold and read.
1. USE DANCING DIVAS
Fill your communication with Dancing...
Home Industries turning into brands via Facebook
‘She is a model for Facebook brands, she is a designer, because she has her Facebook page,’ or maybe, ‘she is a makeup artist...
Jafferjees: Skins of fortune
Mr. Imtiaz Quettawala, CE – Jafferjees, shares insights about Pakistan’s premium leather accessories brand
Synergyzer: When was Jafferjees established and how has the brand evolved...
PTV – A Fall from Grace
Names like Tanhayyan, Dhoop Kinarey, Ankahi, Dhuwan transport us to a world of enchanting tales which became part of our lives. These masterpieces reached...
Mountain Dew launches ‘Dew’s next big thing
By Ufaq Ashfaque
JULY 13, 2013 – Mountain Dew finally reveals ‘Dew’s Next Big Thing’ on Saturday. The campaign was launched in honor of Dew’s...
The Television Religion
Television enjoys a position, which is incomparable to any other medium of mass communication, considering the influence it exerts on the human psyche.
Even at...