Home Blog Page 806

Here’s How you can Meet Alyne Tamir from Nas Daily in Karachi!

By
Press Release
-
Alyne Tamir

The students of Karachi School of Business & Leadership (KSBL), and Karachi Vynz are excited to give a warm welcome to the international social media sensation Alyne Tamir.

The renowned Vlogger, famous for capturing picturesque views in her travelogues on her channel Dear Alyne along with insightful topics of discussion, Alyne has influenced masses from across the globe.

Moreover she has also been a part of multiple one-minute Nas Daily videos, another popular vlog. This time around, the jetsetter has planned her first ever trip to Pakistan.

Apart from pursuing her passion for wanderlust, Alyne is also famous for her online Girls Gone Global initiative to connect women from all around the world. Her idea behind creation of this media portal is to inspire women and provide them with a platform to support each other.

In her recent vlog, she shared with her fans about how she finally received her visa and is now heading towards Pakistan. At KSBL the arrangements to welcome Alyne are in ultimate swing. All the students are geared up to show her the positive aspects of Pakistan with all the cultural festive vibes.

The event will also give an incredible opportunity to aspiring vloggers and bloggers to interact and network with media experts from the vlogging fraternity.

Event details

Date: 6th October, 2019

Timings:

7PM: Girls Gone Global Meet Up. (Women only)

8PM: Everyone is welcome!

Venue: Karachi School of Business & Leadership – KSBL (National Stadium Rd, Karachi)

For more information, please click here.

P2G Payments Assist in Spreading Financial Inclusion

By
Web Desk
-
jazzcash

People with access to a formal financial account with a bank or on a mobile money application are considered to be financially included. These lucky individuals can avail loans and insurance, safeguard their savings and safely and conveniently transfer money.

Several studies highlight that inclusion could improve income and increase savings thus enabling the previously underserved to invest in necessities such as healthcare, education, food, growing their business, and managing financial risk.

Globally, as per World Bank 2017 data, close to 69 percent of the world population is financially included.  But in Pakistan, this number alarmingly stands at 21 percent. In 2015, the State Bank of Pakistan, under its National Financial Inclusion Strategy, set out on an ambitious journey to ensure 50% of Pakistani adults are banked by 2020.  As 2019 draws to a close, it is easy to say this target now seems unattainable.

In a country with more than 160 million mobile phone users, it seems like enough has not been done to address this issue. One impediment to achieving the inclusion target is trust. Apart from major urban centers, Pakistanis usually do not trust financial institutions. Moreover, given lack of education in towns and rural setups being a hindrance in proper mobile phone usage, most adults prefer to transfer or receive money through mobile money agents instead of setting up their own mobile money accounts.

Building trust is a long-term challenge, but improving financial services providers’ capacity and ambition to reach large scale, especially with mobile wallet account ownership, can be addressed in the shorter term; Ghana is a strong success story for this tactic.

Exponential growth in Ghana’s financial inclusion numbers – from 40% in 2014 to 58% in 2017 – was powered solely by mobile banking; in comparison Pakistan’s financial inclusion grew just 8 percentage points in the same period.

Ghana’s success was strongly aided by policy makers that kept an open mind by allowing new players to participate in the provision of financial services and providing space for experimentation and forming person-to-government (P2G) mobile payment flows to encourage usage.

In Pakistan, regulators, post 2015, have been supportive of mobile money institutions, but there is a real lack of P2G payment via mobile concept.

In February 2016, JazzCash (then Mobicash) launched a mobile passport payment product in partnership with the Directorate General of Immigration & Passports (DGI&P) and the National Bank of Pakistan (NBP).

The agreement for this product was signed with DGI&P first and shared with the State Bank of Pakistan.  DGI&P also got a written approval from Ministry of Interior after which the contract between NBP and DG Passports was signed at NADRA HQ in the presence of then Interior Minister.

The initiative aimed to increase customer satisfaction by reducing the time it takes to submit a passport application and increase operational efficiency by reducing the number of people queuing at NBP branches and passport centres.

An effective pilot solution made use of by many in the twin cities – close to 15,000 monthly transactions – was soon scaled-up nationwide through other mobile banking services e.g. Easypaisa and UPaisa.

Passport fee service became the first nationwide P2G service and aided in putting an end to corruption both within the government and the rackets that operated privately. This digital service quickly become user heavy in various cities, as it offered convenience to the users, who no longer had to stand in long queues to pay their passport fee. This led to an increased number of empowered mobile money users and encouraged similar public-private partnerships for other government services.

However, at the start of 2019, this service was abruptly brought to a standstill. The necessary protocols remained unarticulated by the government and rolled back the impact the service aimed to create. The opportunity cost to both the government and society is huge.

The abrupt closure of this effective payment solution has affected the common folk and dedicated internal passport fee service teams and has also shaken the confidence of mobile banking institutions working to forge similar partnerships to facilitate P2G payments. Currently there are other mandates like KPK services commission, Islamabad Traffic Police and Karachi Police Department, where JazzCash and Easypaisa are following a similar arrangement.

It is imperative to understand that digitizing P2G payments is the key in nudging the majority of the 160 million mobile users towards mobile banking channels, thus improving on the country’s miserable financial inclusion figures. Such a move also holds significant benefits for governments, consumers and businesses, in the form of alleviated costs, greater convenience and overall safety of transactions.

The Pakistan government’s Vision 2025 includes e-governance, e-commerce and e-services showcasing a strong affinity towards digitizing P2G payments, but to achieve its goals, there needs to be a greater element of trust and maneuverability amongst key government departments and the mobile financial players in the market.

 

International Shooting Championship for Women to be Held in Pakistan Soon

By
Hera Mannan
-
SHOOTING CAMPAIGN

Pakistanis do not often get to explore their potential when it comes to sports, especially women.

The issue lies in both, lack of resources and lack of a proper system.

Often football and table tennis players in Pakistan are seen complaining about the same,  as only Cricket seems to get the attention of the authorities.

However, there is a good news for young Pakistanis interested in the sport of shooting:

A Shooting Championship will soon be held in Muhammad Ali Jinnah with the aim to attract competitive shooters from across Pakistan and is even open to women and international participants.

This initiative is being encouraged by Corps Commander Lieutenant-General Syed Muhammad Adnan, who is an ardent sport shooter himself.

For the first time ever in Pakistan, the participants will be able to compete in extreme long-range shooting – ranges of up to 1,500 meters.

Shooting is globally considered an efficient way to improve mental discipline, imbue them sense of responsibility, and teamwork in youngsters. Moreover, it is a great sport for posture, stamina, and muscle strength.

This event will create a healthy, encouraging environment for enthusiasts of this sport in Pakistan. Winners of the competition will be awarded medals and trophies while the highest honor will be the Cholistan Cup, reserved for the tactical rifle match.

If you love shooting, prepare to register and prove your mettle at the championship!

Stay tuned to Brandsyanrio for more news and updates.

 

 

Chitral’s Famous Plane Restaurant is Back in Business!

By
Muna Moini
-
Chitral's Famous Plane Restaurant

After a short shutdown, the popular Chitral plane restaurant has relaunched and is operational once again.

The plane is a former Pakistan International Airline’s (PIA) Fokker F27 48-seater aircraft that crash-landed on June 16th, 2004 at Chitral Airport.

A retired PIA pilot bought the decommissioned aircraft and turned it into a café offering a pleasant dining experience for all age groups.

While the restaurant gained great popularity, the authorities were not too impressed and the eatery was sealed by Assistant Commissioner Alamgir on the orders of Deputy Commissioner Lower Chitral, Khurshid Alam Mehsud.

The step was taken because of the restaurant was violating airport safety standards. Objections were raised by the Airport Manager Chitral as well, asking to relocate terming it dangerous for regular flight operations.

The owner of the restaurant has now been permitted to run his restaurant again.

Stay tuned to Brandsynario for more news and updates.

Four Points by Sheraton Lahore Opens its Doors!

Shazia Khushk Bids Farewell to the Entertainment Industry for ‘Religious Obligations’

By
Muna Moini
-
shazia khushk

Famous folk singer Shazia Khushk has declared that she is retiring from the entertainment industry.

She stated that she made the decision owing to her “religious beliefs” despite receiving numerous singing offers internationally.

“I’m grateful to my fans for loving my songs and hope that they will strongly support me in my new move,” the Dane pe Dana singer told Express Tribune.

“I’ve decided to spend the rest of my life in service of Islam.”

She revealed that really took my time to think about what she wanted to do at this stage in her life. “I’m certain that I won’t want to join this field [showbiz] again.”

Shazia Khushk has given 25 years of her life to the .

This is not the first time a member of the showbiz industry has left the industry owing to the profession conflicting with their religious beliefs.

Recently, Hamza Firdous, the son of the veteran actor Firdous Jamal Sahab also announced his retirement form the industry.

Stay tuned to Brandsynario for more news and updates.

Hamza Firdous Officially Announces Decision to Leave the Pakistan Entertainment Industry

Hira Mani Proves How Childhood Dreams Do Come True

By
Hera Mannan
-

Hira Mani, earlier referred to as popular actor and host Salman Saqib’s wife, has made quite a mark for herself in the past few years.

Former VJ and current TV host and actress, the doe-eyed Hira now has a name and identity of her very own.

Mehwish Hayat Breaks Silence Over Not Speaking About Kashmir Issue

Not only has she hosted a lot of shows, but she also appears in a lot of interviews and sometimes comes under the spotlight for the kind of statements she tends to carelessly make.

Recently she was seen walking the ramp draped in a gorgeous bridal ensemble by Nickie Nina gown.

She took to her instagram account to share how strongly she felt about it.

Take a look at her post:

She adorably recalls how, when she was a little girl with a head with a head full of dreams, she would drape her mother’s lehenga around her and pretend to be a famous person.

She mentions that she could never have imagined that her dream would come true one day.

Well, Hira Mani’s story gives hope and faith to many little and big girls who dream to be something big in their lives.

Pakistani Filmmaker Leaks Mooroo’s Conversation on Wanting to “Molest a Random Girl”

What are your thoughts?

Let us know in the comments!

Stay tuned to Brandsynario for more news and details.

Four Points by Sheraton Lahore Opens its Doors!

By
Anusha Sachwani
-
Four Points by Sheraton Lahore

Update: Marriott International Inc has announced the opening of Four Points by Sheraton Lahore in a prestigious partnership with Lahore Regency Private Limited.

Four Points by Sheraton Lahore was previously known as Hospitality Inn Lahore.

While addressing the present individuals at the opening of the hotel, Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International mentioned that the team is delighted to have open the first Four Points by Sheraton Hotel in Pakistan.

Four Points by Sheraton brand’s fast-growing global portfolio of over 250 hotels in nearly 40 countries.

He added:

We are delighted to open our first Four Points by Sheraton hotel in Pakistan.  The hotel is a testament to our conversion-friendly strategy that allows independent hotels to quickly join our portfolio and benefit from our distribution and the power of our loyalty program,

Four Points by Sheraton has proven to be a global hit with its distinctive identity and ability to meet the increasing demands of the modern, everyday traveler and is experiencing an incredible growth momentum. We are confident that with the brand’s signature uncomplicated and comfortable service, the hotel will meet the rising demand for high-caliber lodging in this fast-growing market.

The location for the hotel is very ideal, it is approximately 25 minutes away from the Allama Iqbal International Airport surrounded by different attractions including Lahore Zoo and Jinnah Gardens etc.

Asides this, the hotel has may salient features including:

  • 120 well-equipped guestrooms, all featuring the Four Points Signature Bed.
  • Fitness center.
  • Rooftop swimming pool.
  • Three banquet halls.
  • Two meeting rooms – equipped with state-of-the-art technology.

April 9th, 2019: In the latest bid to promote tourism in Pakistan, the government is doing everything in its will to welcome outsiders.

One of the developments in the industry is that Marriott International is planning to add at least 20 properties in the Middle East and Africa by the end of 2019.

Lahore Regency Private Limited and Marriott International signed an agreement to open the first Four Points Sheraton hotel in Pakistan.

“Our growth across the Middle East and Africa is fuelled by strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever-changing and evolving marketplace,” said Jerome Briet, Chief Development Officer, Middle East & Africa, Marriott International.

This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets.  While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space. – he added

As a part of its expansion and demand, the company expects to bring projects to the UAE and expand the Four Points by Sheraton portfolio by opening a branch in Lahore, Pakistan.

We are delighted to collaborate with Marriott International to open Four Points Sheraton Lahore – said Lahore Regency’s Managing Director and Chief Executive Khurram Khawaja 

With the tourism market in Pakistan set to grow in the coming years, we are looking at ways in which we can redefine travel experiences for travelers from across the globe

The Four Points by Sheraton will feature 120 guestrooms featuring the Points Signature Bed. The hotel will also cater to a diverse range of food and beverage outlets including:

  • Red Lotus (Chinese)
  • Koyla (Desi)
  • Lahore Gates Cafe
  • The Pastry Shop and more.

Furthermore, it will also have a fitness center, a rooftop swimming pool, three banquet halls and two meeting rooms equipped with state-of-the-art technology.

More will be unveiled as time passes on and more information about the project surfaces.

Stay tuned to Brandsynario for more news and updates.

Marriott Hotels Hacked: Credit Card Details & Guest’s Data Stolen

Government to Make Drug Test Mandatory for Teachers & Students in Islamabad

By
Hera Mannan
-
drug test

Dawn published a report on students’ drug use in Islamabad in March 2019.

When interviewed, here’s what an Islamabadi Bachelors student had to say on the matter:

“I think it is unfair that everyone is tested and that all drugs are treated the same. Many of my friends and I do weed. It’s not addictive, it doesn’t incapacitate you, it’s not expensive, and it’s harmless. To me, it’s ridiculous that cigarettes are legal and weed is not. We like to smoke after a particularly difficult exam or just when we’re hanging out. What harm is it doing anyone,”

In a session of the Senate Standing Committee on Narcotics Control held yesterday, the government revealed plans to make drug tests mandatory for students and school staff in Islamabad.

Shehryar Afridi holds the honor of being Minister of State for Narcotics Control.

Kimono Hijabs for Muslim Women Now Being Made by a Japanese Company!

Afridi made himself very clear that the government’s plans to determine legislation and punishment for possession and distribution of crystal methamphetamine or ice are in process.

Mentioning that the ministry had a collection of data of “drug dealers and money launderers” from over 250 international law enforcement agencies, the minister claimed that former Interpol president Ronald Robin and the United Arab Emirates authorities were seeking Pakistan’s help on the matter.

He also made it clear that anybody responsible for encouraging or introducing the youth to drugs will have to face consequences, regardless of their background or political holding.

Amjad Javed Saleemi, Narcotics Control Secretary told the Senate committee about the system that helps them track drug peddlers and their facilitators through a record they maintain of criminal entities involved in the narcotics trade.

On the other hand, the United Nations Office on Drugs and Crime (UNODC) conducted the last comprehensive survey of drug use in Pakistan in 2013, according to which found that drug use was more common among those aged between 25 to 39 than 15 to 24 — the age bracket these legislations target.

Allyson Felix Breaks Usain Bolt’s World Record by Securing the Most Golds in World Championship History

Do you think the legislation will help eradicate use of drugs in Islamabad when it is people above the age of 24 who are seen to be more involved in drugs as compared to school/college students?

Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

 

HUAWEI P30 Pro Now Comes with HUAWEI FreeBuds Lite for Free

By
Press Release
-
Huawei P30 Pro

The HUAWEI P30 Series has been immensely popular since its launch. Much of the fame centers on the 50x camera zooming capabilities and spectacular Night Mode shots.

Coupled with its exquisite design and innovative technology, everyone crammed to get their hands on this range of smartphones.

Now, Huawei has brought an exciting package for those who love photography and music by giving out free HUAWEI FreeBuds Lite with the purchase of HUAWEI P30 Pro.

The HUAWEI FreeBuds Lite give you a truly terrific wireless experience. Taking design inspiration from golf clubs, it gives a premium finish and classy look. It connects seamlessly from the moment its charging case is opened*, and has embedded infra-red sensors that detect when the earbud is out and auto-pause the music.

The HUAWEI FreeBuds Lite are perfect for workouts being water and sweat resistant. Packing a stunning sound quality, the double-tap controls take calls and play music effortlessly giving a 90-minute playtime with just a 15 minute charge**, and a 12-hour playtime with the charging case.

On the other end, the flagship smartphone HUAWEI P30 Pro has been globally recognized for its groundbreaking camera technology. Technical Image Press Association (TIPA) awarded HUAWEI P30 Pro as the “Best Photo Smartphone” at their general assembly.

Additionally, European Image and Sound Association (EISA) named HUAWEI P30 Pro as “EISA Best Smartphone 2019-2020” for the second year in a row. Moreover, this perfect blend of art and technology exceeded 10 million units in the first 85 days, setting a record for Huawei’s flagship device shipments.

With a DXOMark score of 112, HUAWEI P30 Pro clinched the throne of the best smartphone camera upon its launch. It comes equipped with the Leica Quad Camera System that includes a SuperZoom Lens, a 40MP Super Sensing Camera, a 20MP Ultra Wide Angle Lens for a broader perspective, and a HUAWEI ToF Camera.

However, what really pushed the envelope for this king of flagships is its 50x digital zoom that captures moments like never before! The zoom is able to capture as far as the moon so who needs a telescope when you have a HUAWEI P30 Pro?

Additionally, the Night Mode captures low-light photography above and beyond and allows you to capture great details in the dark.

Finally, with a dazzling display and design, the HUAWEI P30 Pro elevates its appearance to new heights. Drawing inspiration from the miraculous sea, sky and space combined; the HUAWEI P30 Pro comes in shades of Breathing Crystal and Aurora.

To add to everything that’s worth the purchase, you can now get HUAWEI FreeBuds Lite with HUAWEI P30 Pro for PKR 157,599/-.

Huawei is poised to usher an era of smart & healthy living with more of its IoT accessories coming to the fore. Consumers can stay tuned for more smart wearables along with smartphones and other smart devices that enable a healthy lifestyle.

Gary Player Praises Imran Khan & Calls him a ‘Hero’! [Watch Video]

By
Muna Moini
-
gary player

Former South African golfer Gary Player on Tuesday showered praise on Prime Minister Imran Khan and addressed him as a hero just like Nelson Mandela.

The video was shared by the Pakistan Tehreek-e-Insaf on the social networking website Twitter.

“Prime Minister [Imran Khan] I just like to get this message through to you, I have been following your leadership and I wished I had the words of Shakespeare and Winston Churchill to give you the credit that you deserve,” he said in the video message.

“I’m so proud of you for what you’re doing for your region. May Allah be with you all the time! God bless my friend. You are my hero as Nelson Mandela was…,” the retired golfer added.

 

PM Imran Khan is Introducing ‘Mera Bacha Alert’ App to Tackle Crimes Against Children

May strength be with you! I know you’ve got many many challenges that you would need at least two years, I would imagine, to get your message across. But until then Allah-o-Akbar, -he concluded

Gary is regarded as one of the all-time great golf players and holds the record for winning several major golf championships.

He was the first non-American to win all the four majors in his career, known as the career grand slam.

This message was followed by Imran Khan’s outstanding speech at the 74th United Nations General Assembly session, which set new records of popularity.

Stay tuned to Brandsynario for more news and updates.

Imran Khan to Merge Modern & Religious Education for All Pakistani Students

Kimono Hijabs for Muslim Women Now Being Made by a Japanese Company!

By
Hera Mannan
-
Kimono Hijab

In 2016, more than 20 million tourists visited Japan and among them, Muslim tourists have become more common nowadays.

As such, the increasing population growth of Muslims in future is likely to have a strong impact on the global community and economy, especially in Asia, which is the home to 70% of Muslims in the world.

Yumeyakata, a Japanese kimono rental store, has decided to take advantage of that by creating wagara hijabs that cater to needs of Muslim women in Japan.

These colorful kimono-inspired, patterned hijabs are the latest hit with tourists in Kyoto, as fashion-conscious Muslim women look to fully embrace local culture during their Japanese holidays.

The development of this line of product is owed to Shahnaz Daphne, a 25-year-old Indonesian woman who joined the company in 2017.

kimono hijabs

The store lets Muslim women rent out kimonos along with Yumeyakata’s wagara hijabs that match their wide selection of traditional Japanese clothes for a special price of 300 yen.

These hijabs are specifically designed to match and blend with the designs of the kimono.

Currently, Yumeyakata offers around 20 different designs of wagara hijabs in their lineup store iincluding the sakura (cherry blossom) and yukiwa (snow ring). They plan to expand their collection to 50 designs suited for the summer season along with more variety of material, too.

What do you think about these hijabs? Let us know in the comments.

Stay tuned to Brandsynario for more news and details.

Imran Khan to Merge Modern & Religious Education for All Pakistani Students

By
Hera Mannan
-
Imran Khan

In an address at a prize distribution ceremony held at a religious institution, PM Imran Khan talked about the importance of excelling in both kinds of education: modern and religious.

The ceremony was aimed to honour the Madrassa students who, alongside their religious education examinations, also appeared in the regular board examinations this time.

According to him, when taught the best of both worlds, Pakistani students will be better equipped to confidently do their best both nationally and internationally.

Here’s what the prime minister said:

 The youth, which has a strong knowledge of both modern sciences and religion and also realizes the objective of Pakistan’s creation, can lead the country at international arena,

Khan is of the opinion that the parallel education system is a colonial system which only plays a role in deepening the divide between the citizens of Pakistan. It is quite clear to everyone that the madrassah students are limited to a certain level of education, while regular students get more exposure and opportunities.

By ending the parallel education system to allow all students to study the same curriculum and later choose a discipline to specialize in, the nation will be brought together instead of torn apart.

The objective is to rise together as a nation which is gelled with the bond of harmony and tolerance,

Khan supported his argument by emphasizing on the importance Islam places on obtaining education, not just for the purpose of becoming knowledgeable but also to benefit humanity.

 The two-edged science offers mankind the invention of medicine to cure humanity and also the bomb used for destruction. The religion’s guiding power thus can help in choosing the right or wrong path,

 Our children only know about the Western heroes. We must tell them about Muslim superheroes including rulers and scientists who ruled the world for 700 years,

The syllabus for this newly suggested system should be finalised by March.

What are your thoughts about this idea? Will it actually help students succeed in any way and broaden their horizons?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

 

Sarmad Khoosat’s ‘Zindagi Tamasha’ wins the Kim Jiseok Award

By
Muna Moini
-
zindagi tamasha

Sarmad Khoosat’s second feature film, Zindagi Tamasha was selected to screen at Busan International Film Festival and was also been nominated for the Kim Jiseok Award.

After having its world premiere at the Busan International Film Festival in South Korea earlier this week and has been awarded the prestigious Kim Ji-Seok Award at the Busan International Film Festival.

Khoosat Films took to social media to declare the news. “Busan Film Festival announced the recipients of this year’s Kim Ji-seok Award and we are ecstatic to announce that Zindagi Tamasha and Market have won it jointly!”

@busanfilmfest announced the recipients of this year's #KimJiSeokAward and we are ecstatic to announce that…

Posted by Khoosat Films on Saturday, 12 October 2019

“The team of Zindagi Tamasha (Circus of Life) cannot stop feeling blessed right now for this support that was shown not only back at home but also at the festival. Thank you BIFF 2019 for taking care of Sarmad Khoosat and Arif Hassan while the team Khoosat Films was there,” read the Facebook post.

The Kim Jiseok Award aims to ‘discover and encourage Asian films’ and is awarded to two out of ‘approximately ten world premieres’ selected from Asian Cinema section.

The Busan International Film Festival introduced this honour two years ago to celebrate Kim Ji-seok, the founding member and deputy director of the festival, who died of a heart attack.

The trailer was released recently and since then has received a great amount of appreciation and praise. Fans and critics are impatiently waiting for the film to release.

Considering the fact that Sarmad’s debut film, Manto, was such a huge success, the audience has great expectations this time around as well. 

Sarmad has touched upon a much deeper and darker narrative this time around. 

Zindagi Tamasha (Circus of Life) is an intimate portrait of a family as well as a scorching political commentary on little gods on this earth who police our private passions.

https://www.youtube.com/watch?time_continue=13&v=bAYXVRQeT5U

Directed by Sarmad Khoosat, the script has been penned by Nirmal Bano and produced by Kanwal Khoosat. The film features Arif Hassan, Samiya Mumtaz, Eman Suleman and Ali Kureshi in key roles.

Zindagi Tamasha screened from 6th to 8th October at different venues in South Korea. However, it will be released in Pakistan in January 2020.

Stay tuned to Brandsynario for more news and updates.

Top 5 Spenders on YouTube Masthead in Pakistan in 2019 Revealed

By
Anusha Sachwani
-
YouTube Masthead Pakistan

YouTube is one of the most popular music platforms around the world and in Pakistan as well.

One of the first things viewers notice as soon as they log in to the website is a box on top of the page known as YouTube Masthead.

The masthead is a space reserved for advertisers who want their brands to get noticed. According to a compilation carried out by Saad Zaki, YouTube Masthead gets 50–60 Million impressions per day.

Out of these nearly 5 Million are unique impressions and it is sold on a standard rate of over $14,000.

According to the report, out of 243 days from January 2019 to August 2019, Saad recorded 237 days and noticed that only 165 days ran ads whereas 72 days were recorded as empty or unsold.

It was also found that Smartphone manufacturers dominated the masthead with 74 purchases made during the 8 months period. Food and Beverage brands purchased 45% and 23% ads respectively.

Whereas the report also showed that banking and finance sector who purchased just 20 ads along with other soap and detergent brands who purchased 13 ads were not so keen on buying many ads.

Sports, sanitary, ride-hailing, pharma, electrical appliances, and telco brands had the least amount of purchases ranging between 1-3 ads per sector.

masthead
Credits Saad Zaki

Top 5 Spenders on YouTube Masthead 2019

According to the report, easypaisa spent the most money by buying 20 ads in between January-August 2019.

OPPO followed with 18 ad purchases and Huawei and Samsung both remain third with 14 ads purchased. Honor ranks fourth with 12 ads purchased whereas Vivo, Pepsi Battle of the Bands, National Food, Nescafe, Surf Excel and Nestle Fruitavitals follow.

top 5 brands spending on youtube mastheads

What’s more is that Zaki mentions in the report that Google Pakistan has decided to officially discontinue YouTube Masthead in Pakistan due to the drop in numbers of sold mastheads.

While 91.55% of mastheads were sold in January-July 2018 and just 8.45% remained unsold, 2019 (January-July) witnessed 71.19% of sold masthead whereas 28.81% remained unsold.

What are your thoughts on advertisers using YouTube Masthead in Pakistan?

Stay tuned to Brandsynario for more news and updates.

Pak Suzuki Alto 660cc Price Hiked Once Again!

By
Anusha Sachwani
-
suzuki alto 660cc

Pak Suzuki has once again jacked its prices for the all-new Suzuki Alto 660cc vehicle as well as some of their motorcycles.

This is the second time since the price of the Alto 660cc has been raised since its launch in June 2019.

In July, the price was raised by PKR 138,000 and now, there as been an additional increase of PKR 85,000 on the VXL AGS variant and PKR 70,000 increase on the VXR variant effective 1st October.

After the new additions, the Alto 660cc VXR is now priced at Rs. 13.08 lac and the VCL AGS is now at Rs. 15.18 lac.

An official notification was distributed among official dealerships and concerned personnel in regards to the change.

suzuki alto 660cc price in pakistan

Although no official reason was given behind this decision, it is expected that it comes after a sharp decline in sales (60%) has been observed by the automotive giant.

The company has also revised the prices of its motorbikes by up to Rs.6000 with effect from 1st October 2019.

The variants with new prices are as followed:

Suzuki bikre prices

Stay tuned for more information and the latest updates.

Honda Pakistan Shuts Down Car Production!

QS World University Rankings 2020: Pakistani Universities Improve in Rank!

By
Anusha Sachwani
-
QS World University Rankings 2020

Pakistani universities have improved in the latest Quacquarelli Symonds’ (QS) World University Rankings 2020.

Pakistan Institute of Engineering and Applied Sciences (PIEAS) and The National University of Science and Technology (NUST) have made it to the top 400.

Unfortunately, according to the latest rankings, no other Pakistani university was able to make it into the top 500 asides NUST and PIEAS.

Ranked in the top 500 in the Global Times list, Quaid-e-Azam University found itself at 511-520 in QS rankings.

Whereas Lahore University of Management Sciences (LUMS), known to be one of the best in Pakistan was among the top 701-750 tier.

On the other hand, University of Punjab, the University of Engineering & Technology Lahore, and COMSATS Institute of Information Technology, were all ranked between 801-1000.

The Massachusetts Institute of Technology (MIT) dominated the QS World University Rankings 2020 at #1 followed by Stanford and Harvard in second and third. Oxford University ranked fourth and the  California Institute of Technology (Caltech) followed at fifth.

Stay tuned for more information and updates.

Netflix’s Money Heist Promotion Campaign has got the World Talking!

By
Anusha Sachwani
-
Money Heist Promotion

Netflix’s Money Heist (La Casa de Papel) is one of the most popular shows on the platform.

It is so popular that it has set a new Netflix viewing record after Part 3 came out in July. The Netflix US Twitter account confirmed that, 34,355,956 households around the world watched La Casa de Papel Part 3 in its first week!

Recently, a promotional campaign for Money Heist took place at Frankfurt airport where red suitcase filled with money were spotted on the luggage belt.

In the video clip made by an individual, we can see that each case has a name of the character in the series and Netflix is branded on the side as well.

Our guess is that Netflix is gearing up fans and viewers for Money Heist part 4 which is expected to have 8 episodes and is believed to be in production.

We can assume part 4 to be joined to Netflix at the very latest in 2020. However, recent talks have hinted that Netflix might go ahead and release part 4 by the end of 2019.

Social Media’s Reaction to Money Heist Promotional Campaign

Here’s what social media thought of the clever campaign:

money heist

What do you think about this out-of-the-box marketing campaign?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

If Money Heist was Made in Pakistan, Here’s Who We Would Love to Cast!

realme Introduces its First Quad Camera Smartphones realme 5 Series in Pakistan

By
Press Release
-
realme5

Underscoring its “Dare to Leap” proposition in the market, realme, the fastest growing smartphone brand in Pakistan unveiled its first quad camera smartphones – realme 5 and realme 5 Pro.

Both are equipped with Qualcomm Technologies’ mobile platforms, Qualcomm® Snapdragon™ 665 and 712 Mobile Platforms that provide users outstanding performance in their price segments.

Both realme 5 and realme 5 Pro will feature a quad camera setup with ultra wide-angle lens,  main camera, portrait lens and ultra macro lens.

While the realme 5 is Pakistan’s first Snapdragon 665 based mobile device, based on 11nm, operating at a clock speed of 2.0GHz along with enhanced gaming performance and 3rd generation Qualcomm AI Engine.

The realme 5 Pro is powered by Snapdragon 712 with CPU core upgraded to 2.3 GHz, a 3rd generation AI Engine that accelerates AI computing and the powerful Qualcomm® Adreno™ 616 GPU. The realme 5 series have also been equipped with fireproof protective separation and triple precautions to guarantee battery safety.

Set to disrupt the market from October 4, 2019, realme 5 will be available in two new colors – Crystal Blue and Crystal Purple. Realme 5 features a 6.5-inch HD+ Mini-drop Full Screen display, which gives a larger field of view, provides excellent gaming, audio and video experience.

With realme 5, the company has enhanced its diamond-cut design with holographic color and reflecting texture. It packs a brand-new image experience with an AI quad camera setup –  119° ultra wide-angle lens (8MP), main camera (12MP), portrait lens (2MP) and ultra macro lens (2MP), as well as an AI front camera (13MP).

With a massive 5000 mAH battery for enjoying extra-long entertainment experience, realme 5 runs on Android 9.0 ColorOS 6.0 operating system and will be available in 3 variants – 3+64GB priced at PKR 23,999 will be available from October 4, 2019, 4+64GB priced at PKR 25,999 will be available from October 5, 2019 in a Flash sale on daraz.pk and 4+128GB will be available in offline market at price point of PKR 31,999 from October 12, 2019. realme 5 offers best specifications amongst its competitor like Samsung A30, Oppo A5(2020), Vivo S1 and Huawei Y9 prime.

The realme 5 Pro comes in Crystal Green and Sparkling Blue colors, giving a power-packed performance with newly upgraded Snapdragon 712. The realme 5 Pro’s flagship quad camera setup with 119° ultra wide-angle lens (8MP), 48MP Sony IMX586 main camera, portrait lens (2MP) and ultra macro lens (2MP), along with a 16MP Sony IMX471 AI front Camera, provide unmatched image experience in the segment.

The realme 5 Pro features a 6.3-inch FHD+ Dewdrop Full Screen, with new gradient holographic colors and reflecting textures, to achieve a richer layered visual effect. It will also come with a 20W VOOC 3.0 Fast Charge technology which will be provided in the box.  The realme 5 Pro runs Android 9.0 ColorOS 6.0 operating system and will be available in 2 variants – 4+128GB priced at PKR 39,999 and 8+128GB priced at PKR 43,999 both variants will  compete with Samsung A50, Oppo f11 Pro, Oppo A9 (2020) & Vivo v15 pro by October 8, 2019 in the offline market.

Sharing his excitement to have launched a segment-first in Pakistan, Mr. Harvey He, Marketing Director – realme Pakistan, said:

We are thrilled to revolutionise the user experience by introducing realme 5, the first quad camera phone at under 24K price segment and realme 5 Pro, the first 48MP quad camera phone in the market. As the fastest growing brand in Pakistan, we are always ‘Dare to Leap’ to disrupt the industry.

We have equipped realme 5 series with the best-in-class processors, designs and camera experience to deliver unmatched user experience. Realme’s quad camera phones can be your full-function pocket cameras for many scenarios and you don’t even have to carry any DSLRs.

The realme 5 will be available for sale on daraz.pk from October 4, 2019 in a Flash sale offer. Whereas realme 5 pro will be available in the offline market by October 8, 2019 nationwide.

The realme 5 series will have a next generation Crystal Design with new texture and style. This series  uses a  nano-mirror process, and achieves a final holographic, color-flowing effect on the cut texture after 133 times of fine grinding.

Realme 5 will be available in two colours (Crystal Blue and Crystal Purple) and realme 5 Pro will also be available in two colours (Sparkling Blue and Crystal Green) which  can resist minor accidents by integrating a water-proof design rarely seen in the segment.

Since its entry into the Pakistani market less than 9 months ago, realme powered by Oppo, has already launched 5 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth.

They are also gearing up for the launch of their next products in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

Pakistan and Germany Collaborate to Facilitate the Local Business Community

By
Hera Mannan
-

Mr. Bernhard Stephan Schlagheck, the ambassador of Germany recently paid a visit to Pakistan’s Federal Minister for Economic Affairs, Mr. Muhammad Hammad Azhar.

The aim of the visit and meeting was to facilitate the local business community by improving the transfer of technology and establishing joint ventures and trade delegations.

Pakistani Mangoes Beat Indian Mangoes in the Middle East Fruit Market This Time!

According to the ambassador, not only will the technical and vocational trainings help to ensure a more sustainable and developed economy, but the ties between Pakistan and Germany will also be strengthened by increased trade and market access.

Mr. Azhar briefed the German ambassador about how the current government of Pakistan has planned and prioritized the country’s development.

Turkey Commences Construction of New Naval Ship for Pakistan

The following subjects were touched upon:

  • a focus on transparency,
  • institutional reforms,
  • poverty mitigation,
  • human resource development,
  • green energy.

The German government committed to investing a grand sum of €109 million to Pakistan to work in energy, governance, and economic development sectors.

Mr. Azhar expressed gratitude to the German government for showing interest in investing in Pakistan and its citizens and showing such dedication to improving the living standards here.

Stay tuned to Brandsynario for more news and updates.

 

Met Office Predicts Rain for Karachiites!

By
Anusha Sachwani
-
karachi rain

The Pakistan Meteorological Department (PMD) has predicted more showers for both Karachi and Hyderabad, as well as Sukkur and Larkana in the upcoming days.

According to PMD’s official website, the rain system is likely t.o be expected in various parts of the country from Wednesday evening.

Showers are predicted to go on till Saturday. Other cities like Rawalpindi, Gujranwala, Lahore, Sargodha, Faisalabad, Islamabad, Gilgit-Baltistan, Kashmir etc are also expecting rain.

Furthermore, PMD has predicted a hailstorm for Khyber Pakhtunkhwa and northern Balochistan.

MET office has advised citizens to take the needed precautions to stay safe in the pouring days.

Furthermore, they have advised citizens of Malakand, Hazara, Gilgit-Baltistan and Kashmir to prepare for landslides as well.

Stay tuned to Brandsynario for more news and updates.

Pakistani Mangoes Beat Indian Mangoes in the Middle East Fruit Market This Time!

1...805806807...1,033Page 806 of 1,033
Brandsynario is a unique, interactive online publishing house that presents integrated and updated news and information concentrating on brands’ marketing activities.

Facebook Instagram Linkedin Twitter Youtube
© 2025 Brandsynario