Adding New Dimensions To Traditional Advertising – An Awe-Inspiring Out Of Home Campaign

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Feb 25, 2022

Krispy Kreme is planning to build delivery-only locations in the U.S. and Mexico this year, the company said during its Q4 2021 earnings call. This announcement follows a pilot in the United Kingdom, which grew to include more than 50 “dark shops.”

Dark Shop Concept

“What we do with dark shops is just another opportunity to get another spoke, which increases the ability to have delivery along the route, which we couldn’t do directly from one of just our hubs. So it’s a low-cost investment, but it gives you a fresh doughnut drop that can get to that customer.” Said Krispy Kreme CEO Mike Tattersfield.

“It’s a low-cost investment, but it gives you a fresh doughnut drop that you can then get to that customer in there.”

The dark shops are not ghosting kitchens because the company doesn’t prepare any food there. It’s just a location where the company brings its doughnuts to every day. Customers within a 20-minute radius can then order doughnuts delivered from such shops.

Krispy Kreme Delivery-only Concept

Krispy Kreme has converted its business to a “hub-and-spoke” model, in which it delivers doughnuts from larger shops where it makes doughnuts, or hubs, to smaller shops and in-store kiosks.

The company tested its delivery-only shops in the U.K. providing national coverage from more than 50 such locations. They said they are building up capabilities into the U.S. and Mexico markets this year.

Krispy Kreme has also used campaigns, such as the “Day of Dozens” to offer promotional codes and drive more business to its delivery channels.

Krispy Kreme’s off-premise business has been successful in markets like the U.K. and Australia. It generated up to 40% of the sales mix in 2018, well before the pandemic accelerated off-premise channels.

Other markets have since adopted more off-premise access points facilitated by digital capabilities. In the U.S. Krispy Kreme began focusing more on digital sales in 2019 with a store remodel that integrated in-store ordering with online orders, delivery and an area for mobile order pickup.

Stay tuned to Brandsynario for the latest news and updates.

Suzuki Swift 2022 – Prices & Everything You Need To Know

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Feb 25, 2022

The Pakistani market of automobiles seems to be on the up and up. With the Bolan being introduced with AC after what seems to be eons and now the latest Swift’s introduction, things look hopeful. There is also a lot of talk about Pakistanis preferring locally produced cars now as opposed to imported ones. Have a look at the latest entry:

The New Launch

The Pak Suzuki Motor Company (PSMC) has inaugurated its new model after more than a decade of its launch. There is a new version of the highly popular hatchback and it’s taken the country by surprise. PSMC also held the launch event of the new Suzuki Swift 2022. The event took place in Lahore and alongside the mega reveal, all the information on the different variants was also shared.

The Variants Of It

The new Suzuki Swift of 2022 has been launched in three variants. These three include the Swift GL Manual which is the base variant, the Swift GL CVT that is the mid-variant, and the Swift GLX CVT as the premium variant.

However, here’s the best part. The prices of the variants (all of them) are controlled. This is the change that has people excited because seeing the tremendous rise of prices of cars in Pakistan, people finally have a more reasonable option.

The Prices of Variants

The Swift GL manual is priced at Rs. 2,499,000 which is a good comparison as opposed to other cars. The middle variant which is Swift GL CVT is priced at Rs. 2,699,000. Lastly, the premium variant which is the Swift GLX CVT is priced at Rs. 2,899,000.

What’s The Current Climate Like?

A recent analysis shows Pakistanis are now more into locally produced cars. This is because the import duties have skyrocketed making many cars now simply out of reach. In addition to that, the process has become so complicated that people would rather go to a local outlet and get their new transport. Moreover, this is also because the local automobile industry has stepped up and improved its game.

Not only has a partnership with China and Pakistan companies been producing the best quality cars at a much lower cost, but there is also more local variety now. What do you think? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’

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Feb 25, 2022

pinktree tone deaf campaign — Image Source: Brandsynario

The exoticization of the local is a common trope in many editorials for brands as of late. The common projection of this is usually men and women in the Androon areas of the city. These people are in their tradition, day to day get-ups and going about their daily life.

Most of these projections also involve people from the lower class which is beyond problematic. Now, there’s a new company that has hopped on this problematic bandwagon and it’s being called out.

What’s The Company Doing?

The PinkTree is a local brand that makes desi clothes with bright prints. They’re known for their minimal designs and aesthetics that we covet in summers. As all the brands gear up for the summers and start rolling out their campaigns, PinkTree did the same. Only the difference was that PinkTree was about to nosedive into a lot of hate.

Have a look at the pictures from their upcoming collection:

View this post on Instagram

A post shared by The PinkTree Company (@thepinktreecompany)

What’s Wrong With This?

View this post on Instagram

A post shared by The PinkTree Company (@thepinktreecompany)

If you see the images, there is a clear difference between the model, the clothes, and the people featured as props. This is, in essence, exploitative because you’re showing and using their life as a prop. As a decoration. Moreover, the price of one kurta in the picture is probably what the people earn in a month— isn’t this distinction disgusting?

View this post on Instagram

A post shared by The PinkTree Company (@thepinktreecompany)

Women who observe the burqa do it to stay away from the roving eye of the public. Was their consent taken to be featured on the social media of a renowned brand? What is also highly likely is that while the model must be paid per item of clothing, these ‘props’ were not.

What Are People Saying?

People are calling this campaign out for being tone-deaf. They’re done with seeing their culture being exploited by their very own. How can we fight outsiders when our very own are expediting this process? The netizens are no longer just passive consumers of whatever a brand rolls out in front of them. There’s a shift in the psyche— they care about what they see, what they buy.

In this day and age, PinkTree’s irresponsible campaign has probably lost its, customers, rather than making more. Have a look at what people had to say:

There’s more:

Stay tuned to Brandsynario for the latest news and updates.

7 Perfect Gifts To Give To Your Bestie On Her Wedding Day

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Feb 25, 2022

gifts bestie wedding day — Image Source: BP Guide

Wedding season is in full swing and chances are you might be a bridesmaid this time around. If your best friend is on the cusp of wifehood, she might be in need of love, patience, and a whole lot of gifts too. In that case, this gift guide will be your savior for this wedding season and many more in the future. Get one of these perfect gifts and gain brownie points.

1. Personalised Hat

A personalized hat with her name will be the perfect addition to her wardrobe. You might be wondering why and it’s because it’s the perfect beach accessory! If she’s on her way to the honeymoon, the hat with her will make her remember you. This also applies to all future trips to beaches!

perfect gifts bestie wedding day — Image Source: Adore Culture

2. A Spa Set

A spa set will be a God-sent gift for any bride-to-be, especially your bestie! Brides may be pampered a lot during their wedding days but they’re also the most tired. Gift them a spa set so they can relax a little at home!

3. Home Decor

Home decor items are an unusual gift but here is why they are special. When your bestie gets married, she’ll be moving out of her own home and shifting to a new one. That is why home decor items will help her set her new home with love and with memories!

4. A Great Cookbook

A great cookbook can be a special present. Newlyweds are mostly interested in going out to dine or in our culture, are constantly going to dinners or lunches. A cookbook can help them plan a day-in where they can cook together and enjoy!

bestie wedding day — Image Source: My Domain

5. Frame

You could also frame your best picture together and personalize it with a quote, a line, or any date. Pictures say a thousand words indeed so make yours count when you gift it.

6. Personalised Jewellery

Personalized jewelry with her wedding date can be a special gift. It can be a ring, a necklace, or even a bracelet— something they can wear all the time. It will be like having a piece of their wedding on them all the time (aside from the ring duh!).

7. Loungewear

Their trousseau is full of fancy clothes and the wedding shopping also entails all extra outfits. Gift them something casual, cool, and super comfy. A nice loungewear set is so versatile and will be a memorable gift.

Stay tuned to Brandsynario for the latest news and updates.

Standard Chartered Bank Delivers A Resilient Performance

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Feb 25, 2022

KARACHI, 24 February 2022 – Standard Chartered Bank Pakistan Limited (SCBPL) delivered a resilient financial performance in 2021 with a profit before tax of PKR 24.8 billion compared to PKR 23.6 billion in 2020. Performance was driven by strong balance sheet growth, continued productivity improvements, and risk discipline.

The Bank’s revenue was lower by PKR 3.5 billion primarily due to a sharp reduction in interest rates in Q2’20 and market volatility. Despite investment in infrastructure and inflationary pressures, administrative costs continue to be well managed through operational efficiencies and disciplined spending resulting in a decrease of 3% year on year. Moreover, strong recoveries and lower impairments as a result of the prudent risk approach led to a net charge of PKR 0.5 billion compared to a net charge of PKR 4.9 billion in the comparative period.

All businesses have positive momentum with strong growth in underlying drivers. This is evident from the pickup in net advances, which have grown by PKR 56 billion (up 31%) since the start of the year. This was a result of a targeted strategy to build profitable, high-quality, and sustainable portfolios. With a diversified product base, the Bank is well-positioned to cater to the needs of its clients. On the liabilities side, the Bank’s total deposits grew by PKR 70 billion (up 13%), whereas current and saving accounts grew by PKR 63 billion (up 12%) since the start of the year and comprise 92% of the deposit base.

The Bank continued to make good progress against its strategic priorities. The global network differentiates the Bank for its clients, bringing forth innovative solutions, product specialization, and structured offshore offerings. The Bank strives to maximize the contribution to SBP initiatives on promoting housing finance and is consistently ranked amongst the top three. As of now over PKR 3 billion have been dispersed under the Mera Pakistan Mera Ghar scheme. SCBPL is also amongst the top five contributors towards the Roshan Digital initiative and channeled remittances of over USD 320 million since inception and contributed USD 270 million to the investments in Naya Pakistan Certificate (NPC). The Bank is the first in the industry to offer Raast payment services to clients through all three channels i.e. Over the Counter, Mobile App and Online Banking.

Standard Chartered has continued to invest in technological advancements and digital infrastructure to provide further convenience and cyber security to clients’ digital transactions. With the launch of its digital bank, Standard Chartered is now able to reach more clients across the country and provide them with digital banking services that have now enabled clients to open Current or Saving account through our Biometric enabled SC Mobile app. The App also offers the convenience to activate Debit/Credit cards or foreign exchange conversion. Plans are also in place to offer a host of other products and services that bring more accessibility to our clients.

Commenting on the results, Mr. Rehan Shaikh, Chief Executive Officer, Standard Chartered Bank (Pakistan) Limited said, “I am pleased to announce our results for the year 2021. They demonstrate strong foundations and a clear path towards delivering on our strategic priorities. The new ways of working introduced by the Bank are delivering concrete outcomes in terms of productivity and our approach to business. Our pivot to digital continues to result in greater efficiency and growth in underlying drivers while positioning the Bank for the future.

As a Bank, we have continued to make a mark on sustainability and impact through the execution of several sustainable finance transactions, reduction in carbon footprint, and efforts to tackle inequality and promote greater economic inclusion through Futuremakers by Standard Chartered. We stand fully committed to playing our part in the growth story of Pakistan whilst providing best-in-class banking to our clients.”

Euro Oil Pvt. Ltd. And Shahnawaz Pvt. Ltd. Sign A Lubricant Supply Agreement

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Feb 24, 2022

Karachi: Euro Oil Pvt. Ltd. and Shahnawaz Pvt. Ltd. have signed a lubricant supply agreement. The Chief Operating Officer of Euro Oil, Mr. Sohail Ahmad, and the Director & General Manager of Shahnawaz, Mr. Naseem Shaikh signed this agreement. This ceremony was witnessed by Mr. Burak Isildak, Market Manager – Turkey & Middle East of PETRONAS Lubricants, Mr. Majid Maqbool, General Manager Lubricants Euro Oil, and Mr. Taqi Mohammad, Director Technical Shahnawaz.

According to this agreement, Euro Oil will supply PETRONAS Syntium to Shahnawaz for Mercedes cars in Pakistan. PETRONAS Syntium is specially formulated with Cool Tech Technology that helps defend against excessive engine heat, keeping engines performing optimally for a trouble-free drive.

GroupM Pakistan Connects Brands To Widest Network Of Trusted Influencers And Publishers With The Launch Of Inca

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Feb 24, 2022

Karachi, 24th February 2022 – GroupM, WPP’s media investment management group, announced the Pakistan rollout of its AI-powered brand safe influencer marketing solution, INCA, in a virtual event. Leveraging GroupM’s unmatched scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.

INCA’s proprietary end-to-end AI-powered platform provides unique creator and audience insights, fraud detection, workflow tools, content amplification, and detailed campaign reporting dashboards. It leverages a proprietary algorithm that uses real-time data to source, curate, and match influencers and publishers to a brand’s campaign objectives to deliver the most credible partners and content for the greatest impact.

“We are thrilled about INCA’s launch in Pakistan. We look forward to helping brands scale up their digital campaigns through our best-in-class AI-enabled influencer marketing technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers,” said Naveed Asghar, CEO GroupM Pakistan.

With specialist teams in four regions and 30 countries, INCA has created more than 2,500 campaigns with over 100,000 content pieces for more than 300 unique clients around the world. Clients in Pakistan can now leverage the additional benefit of global expertise and run campaigns across YouTube, Instagram, Facebook, Twitter, and TikTok.

Marketers are looking to increase their influencer marketing investments, with the industry growing at breakneck speed, estimated to be a US$13bn industry in 2022. However, campaigns can be challenging and laborious to plan, execute, and track.

Publishers, influencers, and their content need to be manually identified, screened, and managed to ensure quality and brand safety, while the rise of fake followers enabled by bots makes it harder to tell if an influencer is a genuine and valuable creator. These challenges make clear the need for trusted and scalable solutions for brands looking to invest.

“Using technology to challenge norms is the route to change the landscape. INCA addresses these challenges to provide a trusted network of verified influencer partners and campaign management processes. With this step we expect for ecosystem to change in order for us to bring that change in Pakistan we have INCA at GroupM,” said Ghulam Jillani, Business Director (INCA), GroupM Pakistan.

“At INCA, we build genuine relationships between brands, consumers, and creators to drive business outcomes for clients and maximise returns on their digital spend. Influencer marketing is growing at a phenomenal pace in Pakistan and we look forward to implementing INCA’s influencer marketing solutions for our valued clients in this region,” said Ateeq Rehman, CIO, GroupM Pakistan.

Pepsi Launches ‘Nitro Pepsi’ The First Ever Nitrogen Infused Cola

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Feb 24, 2022

The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception – the bubbles. Meanwhile, Pepsi is taking on its most ambitious feat yet, reimagining the cola experience with a massive innovation, Nitro Pepsi.

The Nitro Innovation

Nitro Pepsi is the first-ever nitrogen-infused cola that’s actually softer than a soft drink. It’s creamy, smooth and has a mesmerizing cascade of tiny bubbles topped off by a frothy foam head.

Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can.

This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it’s best consumed differently as well.

Availability

The beverage, called Nitro Pepsi, is being released in the United States on March 28. It will be offered in two flavors Draft Cola and Vanilla Draft Cola. The newly-designed cans come in both single-serve and 4-pack varieties. Pepsi announced its intent to use this nitro technology in 2019. Meanwhile, working tirelessly to build out this innovation ever since.

“While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles,” said Todd Kaplan, VP of Marketing Pepsi.

“Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. The nitrogen has transformed the beer and coffee categories. We believe Nitro Pepsi is a huge leap forward for the cola category. While it redefines cola for years to come.”

Stay tuned to Brandsynario for the latest news and updates.

TikToker Nabeel Akram Aka Bhola Gets Accused Of Another Sexual Assault

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Feb 24, 2022

nabeel akram bhola accused — Image Source: MM News

TikToker Nabeel Akram, who goes by the alias Bhola, has been accused of the worst by a woman. It has been alleged that a case has been lodged against him with the police. Will this finally mark the end of TikTokers or is this just another scam to defame TikToker? Find out here:

The Latest

The latest news is that the Ghalib Market police station in Lahore has officially lodged a case. The case is against the social media sensation Nabeel Akram or Bhola. The case rests on record under section 376. The case was also brought indirectly by the victim.

What Is The Case?

The victim has agreed to identify herself with the police. The woman named Shaista Talib is a resident of Lahore and she has chosen to speak up against Bhola. She alleged that Nabeel called her to a private hotel and he sexually assaulted her over there. After the case was brought in, further investigations are underway but a case has been registered.

What Does The Accused Say?

Bhola and his company, Bhola Record have denied all allegations. Isn’t that just your run-of-the-mill response of any guy ever accused? He chose to do it via social media in a very implicit manner. He posted a video clip in which he is basically heard talking to someone else about the issue. To that person, he says that this is all lies.

But is it really? If we take a look back at Akram, we see that he basically achieved his fame by making indecent videos. The man used to make awkward, uncomfortable videos with girls in foreign countries. Why would someone want to defame another person who is already so defamed?

The Typical “Blackmailing Woman”

Nabeel Akram also takes another typical route. He added that the complainant is someone who also made such “allegations” about Interior Minister Sheikh Rashid and also Mufti Qavi. He also further stated that he never forced or blackmailed anyone to meet him. Instead, he brings his wild accusation to the table which is that she wanted to marry him.

Here’s what’s more: this is the second case against Bhola. He was apprehended by police for rape back in 2018. The victim back then also stated the same: he called her somewhere and then proceeded to assault her. Bhola is also being criticized by Nabeel Qureshi publicly.

Stay tuned to Brandsynario for the latest news and updates.

Kashan Hasan | CEO Reckitt Pakistan | Brandsynario CEO Stories

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Feb 24, 2022

We had an insightful session with Kashan Hasan, CEO Reckitt Pakistan, where he talked all about his power brands, how he’s leading the game, and tips for achieving your goals and dreams.

Audi Partners With Verizon To Bring 5G To Its Vehicles In 2024

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Feb 24, 2022

Hnet.com-image (4) — Image source: popsci.com

Audi and Verizon announce a partnership to integrate 5G tech into upcoming models from the German automaker.

Audi Gets It’s Own 5G

The news of 3g fading into thin air has alarmed automobiles. The move would break all sorts of important-sounding functions in their vehicles. Meanwhile, so far few have proposed solutions. Audi and Verizon, however, are well down that path, as the two announced a partnership to integrate 5G tech into upcoming models from the German automaker.

According to Verizon, they have doubled its 5G deployment in 2021 and note that it plans to continue expanding aggressively going forward.

The embedded technology will allow a vehicle to connect to the Verizon 5G Ultra Wideband network to enable advanced driving features, connected services, and blazing-fast in-car Wi-Fi and infotainment. What 5G means for future customers.

“Audi was the first automaker to bring in-vehicle Wi-Fi to customers as well as 4G LTE connectivity in the 2015 A3. We will also be among the first to bring the next generation of connectivity to our customers in the U.S.” Said Filip Brabec, senior VP, Product Planning, Audi of America in a press statement.

Integrated Features

Passengers will be able to download or stream entertainment at higher speeds and with better quality than ever before.
Vehicles will be able to receive firmware and software upgrades over the air – much like a mobile phone – to help ensure in-vehicle technology remains current and capable.
Infotainment and navigation systems can be enhanced with HD/3D mapping and video, cloud-based user profiles, and mobile retail capabilities.
Cellular vehicle-to-everything (C-V2X) technology, which Audi and Verizon are developing for customers. It is designed to allow vehicles to respond to other vehicles and infrastructure around them for low-latency alerts and messages. The technology will be crucial to the development of automated vehicles and safety advancements. While providing a fuller view of vehicle environments beyond what drivers, vehicle cameras and radar systems can observe.

“Audi drivers will be among the first in the world to experience a new generation of automobiles, one in which their car is both a 5G mobile device and a vehicle. We’re proud to bring our transformative 5G networking expertise to a visionary partner like Audi. The premium automotive engineering deserves second-to-none 5G technology to match.” Says Tami Erwin, CEO of Verizon Business.

Stay tuned to Brandsynario for the latest news and updates.

Curious To Know What Is Inside Museum Of The Future? Find Out!

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Feb 24, 2022

Dubai is once again ahead of the curve with the unveiling of its latest architectural and conceptual marvel. Their ‘Museum of Future’ is all everybody seems to be talking about and we don’t blame them. The museum is unlike anything you have ever seen or heard about before. This is why you need to know about it:

What Is ‘Museum of the Future?

Museum of the future challenges the concept of museums altogether. Unlike other museums, it has nothing of the past. It only focuses on the present and the future. It combines all the craziest ideas you could think of and brings them under one roof.

About The Building

The building itself is a work of art, quite literally. The entire building with 7 floors does not have a single corner or column. It has been built in the shape of a human eye to show that the building ‘looks’ towards the future. An entire building without a corner!
Moreover, the entire building is covered with Arabic verses. It is the only building in the world to be covered in a language. In addition to that, it has 1024 panels to represent 1024 bytes in one kilobyte.

museum of future — Image Source: Facebook

So What’s In There?

To begin with, it’s there to give people an experience of another world. The world in the future. Its elevator is literally built like a spaceship and give you a feel of what it’s like to be one. One floor is entirely designated to a rainforest with 2400 species all bottled in there.

There is one floor that is an actual NASA-designed space station. It shows the solar system and it also allows you to experience the idea of being a multi-planetary species.

Besides that, there is a floor that is entirely designated to CRAZY ideas. That means whatever is the wildest, radical idea out there, it’ll be found here. Imagine cyber dogs, flying cars, and future robots. It’s all there.

What Is It Actually For?

The idea behind it, however, is impeccable. This museum is actually an investment fund that also has a university and a research lab inside it. It’s there to encourage people to follow their wildest dreams.

Here’s The Full Video:

https://www.facebook.com/nasdaily/videos/458859572446804/

Stay tuned to Brandsynario for the latest news and updates.

U Microfinance Bank Signs an Agreement With The Bank Of Punjab For Kamyab Pakistan Program – KPP

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Feb 24, 2022

Islamabad: Wednesday, February 23, 2022 – President & CEO of U Microfinance Bank Limited (“U Bank”) Mr. Kabeer Naqvi and President & CEO of The Bank of Punjab (“BOP”), Mr. Zafar Masud, signed an Agreement to promote affordable housing finance under Government’s Kamyab Pakistan Program – KPP.

Through this partnership, BOP will provide U Bank with interest-free Term Finance Facility under the KPP framework compliant Low-Cost Housing Program, amounting to PKR 5 Billion, to promote housing finance in the country. This new initiative not only strengthens the bond between both institutions and opens up more avenues for collaboration, but also ties in with the Government’s agenda for providing access to housing credit to the excluded part of Pakistan.

Speaking at the occasion, Mr. Kabeer Naqvi, President & CEO of U Bank said that this program of the Government of Pakistan will help institutions in providing subsidized micro-loans to low-income families for the purpose of encouraging economic growth in Pakistan, particularly those in the informal sector. He commended Government’s commitment in providing affordable housing finance for all and further support economic and social development. He also highlighted how U Bank’s strategic direction is aligned with the Government’s mission towards financial inclusion and poverty alleviation.

Speaking at the occasion, Mr. Zafar Masud President & CEO of BOP said, this Partnership will pave way for the microfinance industry to extend housing finance to the low-income groups, a market segment that has remained neglected for a long. BOP is continuing to play its role as a catalyst in mortgage market development and for the growth of affordable housing in the country. He further added that BOP has already embarked on the journey of becoming one of the top 5 banks and will soon create its space there.

The ceremony was held in Islamabad and was witnessed by the senior management of both institutions. From BOP, Mr. Farid Ahmed Khan (GC – C&IB), Mr. Khawar Shahid Ansari (GH – Treasury & FI), Mr. Saqib Sajjad (Head – FI & CB) and other team members were present. From U Bank, Ms. Mariam Pervaiz – Chief Commercial Officer & Chief of Staff, Ms. Ambreen Malik – Chief Business officer and Chief Digital Officer, Mr. Muhammad Farooq Kamran – Chief Corporate & Investment Banking and other senior members of the management team were present.

Kashmir Beat Season 2 Launches With A Star-Studded Night!

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Feb 23, 2022

[Lahore, 19th February 2022]: Kashmir Cooking Oil launched season 2 of Kashmir Beats with a star-studded event at Lahore Polo Club. The event featured live music, Turkish dancing, a fire show and a line-up of this season’s celebrities.

The event began with an interactive red carpet where celebrities, corporate guests, influencers and socialites gathered to celebrate the launch of Kashmir Beats Season 2. The stars from this season signed their memento photos on the hall of fame wall and spoke to Sophiya Anjum, the red carpet host, about their songs and what to expect from this season of Kashmir Beats.

DJ Sherry and Lenny Messy, Pakistan’s renowned saxophone player, opened the show with live music complimented by a mesmerizing whirling dervish performance. The Turkish dancers wore eye-catching costumes with neon lights in red and white and gave a stellar performance.

Following this, Ahmed Ali Butt, one of the stars from this season, opened the event for Kashmir Beats Season 2. He invited, CEO Mr. Akbar Muggo and Director Mr. Mohammad Muggo, of Kashmir Cooking Oil, to unveil the promo for this season. Mr. Muggo gave positive remarks about the vision of the company and Kashmir Beats, and proceeded to share the promo with the audience.

Later, Ahmed Ali Butt proceeded the event by having a discussion with Mian Shahzad Khalid, Director Marketing of Kashmir Cooking Oil, regarding the vision behind Kashmir Beats and what to expect this season. Mr. Shahzad then called upon stage the director of the show, Mr. Haris Qadeer along with the 3 main composers, Mr. Shuja Haider, Mr. Shani Arshad and Mr. Shani Haider and had a discussion about their experience of making the songs.

After this, Ahmed Ali Butt invited the stars of the show, including Zahra Noor Abbas, Asad Siddiqui, Bushra Ansari, Reema, Hira Mani, Hira Bukhari and Ali Azmat on stage and had a chitchat regarding their songs for this season of Kashmir Beats. The final treat of the show was the reveal of the first song of this season, “Haq Allah” by Ali Azmat, along with all other celebrities on stage enjoying the fire show, confetti shower, and grooving to the beat. The crowd got completely hooked to the new song and sang along with their favorite celebrities.

The night ended with another enthralling performance by DJ Sherry and Lenny Messy along with a synchronized fire show.

The launch has set high expectations from this season of Kashmir Beats and the first song by Ali Azmat has already lived up to the expectations.

Kashmir Beats is all about superstars entertaining the masses in an effort to uplift their spirits and the launch reflected just this. This season will bring our favorite stars in a new light and showcase their passion of singing. It will bring 15 brand new songs that will make you want to sing along with the stars. It features a star-studded line up with the likes of Reema Khan, Ahmed Ali Butt, Farhan Saeed, Mehwish Hayat, Ali Azmat, Urwa Hoccane, Bushra Ansari, Hira Mani, Ayesha Omar, Kinza Hasmi, Anoushay Abbasi, Rup Magon, Hassan Hayat, Khan, Zarnish Khan, Omer Shahzad, Shani Arshad, Shuja Haider, Shany Haider, Aisha Ijlal, Hiba Bukhari, and Nida Hussain; you would be amazed to see how well your favorite actors sing brand new and original music.

Stay tuned to Kashmir Cooking Oil’s YouTube page for some exciting song releases by your favorite stars!

Event and PR by Dreamweaver Productions

For information and updates, visit:

Youtube: https://www.youtube.com/channel/UCPgx6gcsFqPaGWFqG8f-kZA

Facebook: https://www.facebook.com/KashmirBeatsOfficial

Twitter: https://twitter.com/UILKashmir

Instagram: http://instagram.com/KashmirBeatsOfficial

Pakistan’s First Innovative PropTech Platform Expands Team

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Feb 23, 2022

DAO PropTech, the end-to-end digital tech platform working to disrupt the real estate ecosystem has expanded its management team by appointing Muneeb Ahmed Khan as the Chief Growth & Strategy Officer and Abdullah Khan as the Chief Product & Operations Officer.

Abdullah, a co-founder in the startup, recently joined on a full-time basis. He brings a multifaceted industry experience and has a well-established background in international development, public sector advisory, business and technology consulting, urban mobility, and data science. He holds a degree in Policy and Data Analytics from Carnegie Mellon University and was previously associated with organizations such as Zenysis Technologies, Careem, UNHCR and GIZ. At DAO PropTech, his role includes looking after the Product & Operations vertical.

Muneeb Ahmed brings with him more than 11 years of experience in building and scaling digital products, carrying out digital analytics, working on buy-and-sell side M&A transactions and working on business plans and organizational strategy. He has previously worked at Jazz, Telenor and Fauji Fertilizer Bin Qasim and holds an MBA from NUST Business School, Islamabad. He joined DAO PropTech in 2021 and is looking after Growth, Strategy & Marketing verticals.

Both Abdullah and Muneeb will be working towards creating awareness of the platform, driving growth, streamlining products and processes as DAO PropTech establishes itself as the first-choice digital real estate platform.

Welcoming them to the team, Jawad Nayyar, CEO DAO PropTech said,

“Empowerment is DAO PropTech’s primary goal, whether it’s in the form of making real estate accessible for the masses, or for the people associated with us. True to the principle of a DAO, we treat everyone as a stakeholder in the organization, rather than the traditional corporate model. This ensures limitless opportunities for everyone to grow individually as a professional, and together as an organization. Our vision was further strengthened when Muneeb Ahmed and Abdullah Khan believed in DAO PropTech and decided to be a part of the journey.

With an expanding team consisting of skilled professionals in the field of Product Development, Marketing, Growth, PMO and Sales functions, we hope the experience of Abdullah and Muneeb will further add to DAO PropTech’s diverse team of highly dedicated, and skilled people from all professional and educational backgrounds. I would also like this opportunity to welcome our other esteemed employees who have joined us over the past few months to help scale the business to new heights. We believe when people come together around a common vision, challenges become opportunities, and no storm can deter their spirits.”

These new hires come at the right time as the disruptive platform backed by a visionary team has been heavily covered by both local and international media outlets. DAO PropTech with its technically gifted and visionary team, look to disrupt the Pakistani Real Estate Sector, with their platform, in a move to redefine investing in this segment.

Apple iPhone 14 May Have A Sad News For Its Fans

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Feb 23, 2022

Hnet.com-image (3) — Image source: 9to5mac.com

According to the source, the upcoming iPhone 14 won’t have an improved version of Touch ID. The fingerprint-scanning system was the primary way to unlock iPhone for years.

Touch ID went away in 2017 when the iPhone X arrived, bringing over 3D face recognition to replace it. Apple has improved Face ID ever since, both when it comes to design and functionality. However, now the wearing of face masks is so widespread, Face ID is less useful than it used to be.

Face ID is more sophisticated and secure than Touch ID, but some iPhone fans have been waiting for years for Apple to bring the fingerprint sensor back to the iPhone.

Fingerprint Sensor Returns

Rumors had recently suggested that Touch ID would return with the iPhone 14, which is supposedly going to launch in September.

It was said that Apple is reportedly working on an under-display fingerprint scanner to match those offered by rival devices from Samsung and Huawei.

However, the recent trusted resources that the engineers have now abandoned the plans.

“Apple engineers are no longer working on an under-display fingerprint sensor for the iPhone. The Cupertino-based company has been working on this for years, but it looks like Face ID is the way to go.” According to a source.

According to the resources, the staff who used to work on touch ID has been moved to the face ID department back in January.

Meanwhile, the company recently released an update to iOS 15, the latest version of the iPhone software. It allows users to unlock their devices while wearing a mask so this might be the last nail in the coffin for the touch ID scanner and the fans might never see it again.

This year’s iPhone timeline is almost similar. However, a slightly different format suggests the iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max will be in the launch lineup.

That means the iPhone Mini has been swapped for the iPhone Max, likely due to buyers preferring bigger screens.

Apple has two ways of adding Touch ID to the iPhone 14. One of them is placing the sensor under the screen, just like most Android phones. The other comes from the iPad moving Touch ID to the standby button. But Ross Young said on Twitter that iPhone 14 won’t be getting Touch ID.

Young is the CEO of Display Supply Chain Consultants (DSCC). He has been a steady source of accurate display-related rumors for unreleased products, iPhone included.

Stay tuned to Brandsynario for the latest news and updates.

NTX Waterless Dyeing Solution Attracts Adidas As First Customer

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Feb 23, 2022

Singapore-based textile tech solutions company, Next Technologies & Xvantages (NTX), has announced its revolutionary waterless dyeing technology. NTX Cooltrans is production-ready, with Adidas as the company’s first significant customer.

According to NTX, the breakthrough is the result of advances in chemistry and machinery. It allows precise and accurate colorization of practically any fabric material without the use of heat as well as up to a 90% reduction in water use and a 40% reduction in dye use and also retaining an uncompromising colorfastness, hand feel, and functional performance.

NTX Waterless Technology

The announcement was a significant step forward for the fashion industry. The insdustry has grown to utilize about 80 billion cubic meters of water per year in a world where roughly 2.7 billion people face water scarcity.

According to NTX, the process is completely waterless. Meanwhile, the colorization that is transferred from a paper transfer onto a cellulose-based substrate takes place without the use of any heat. It creates an exact pattern to the substrate with rich, vibrant colors and second-to-none color penetration and colorfastness.

Kalvin Chong, chairman and co-founder of NTX said in a statement:

“For decades now, our industry has been chasing the elusive goal to reduce the startling amount of water and energy required in the dyeing process of textiles. We’re proud to say that with the launch of NTX Cooltrans, we’ve finally turned the corner.

The savings associated with lower energy requirements and water usage allow us to bring this game-changing innovation to ecology conscious consumers around the globe without impacting the manufacturing-costs of the final products.”

Meanwhile, the colouration process no longer resemble the millennia-old hot temperature dye baths. The process required the mixing of cloth in hot water to achieve the desired output. Plants utilising Cooltrans technology are quieter, require less energy, and eliminate the need for dangerous chemicals, NTX says.

According to the details, the existing NTX Cooltrans production capacity in China and Cambodia will be expanded with the addition of a plant in Indonesia and several Vietnam facilities in 2022.

Stay tuned to Brandsynario for the latest news and updates.

Mishi Khan Under Fire For Her Dance Moves At A Recent Wedding Event

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Feb 23, 2022

mishi khan dance — Image Source: Daily Pakistan

Mishi Khan is a renowned TV actress and host and she’s getting more fame but it’s not for what you think. The esteemed actress was seen busting moves at a recent wedding and it’s rubbed netizens the wrong way. Have a look at the video and be the judge yourself (or take the netizens’ word for it):

What Happened?

Celebrities really suffer in their daily life because of how known they are. This could be a random person dancing at a friend’s or family’s wedding function and it’d be harmless. However, only because it was Mishi Khan, this video has gone viral on social media. So, what exactly is going on in this video that everybody seems to be talking about and also hating? Have a look at the actress grooving:

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A post shared by All Pakistan Drama Page (@allpakdramapageofficial)

Mishi Khan may be famous for her acting skills but nobody knew she was a dancer at heart too.

What’s The Netizens’ Reaction?

Netizens have received the video in the worst way possible! There are those who are simply laughing at the woman enjoying a beat at someone’s wedding. Then there are those with the ageist remarks because someone older than your usual 20s should not be allowed to dance! There are also those who are shaming her for being up on the dance floor. All these different brigades have mobilized in the comment section of the video and it’s chaotic. Have a look at the type of comments coming in:

There’s more:

Isn’t This Boring By Now?

We have lost count of the number of celebrity dancing videos we have seen at this point that has angered netizens. And it makes us wonder for real: are they not bored by now? There are a host of things happening right now that their attention could be diverted to! However, why does the roving eye always settle on a celebrity doing what normal humans do?

The answer could lie in netizens simply not perceiving celebrities as humans. They’re seen as these symbols of glamour and luxury and are also burdened with being perfect. However, here’s where the irony comes in: since when did dancing become indecent or immoral? The issue is simply that Mishi Khan is old and older women are supposed to become more religious as they age.

Stay tuned to Brandsynario for the latest news and updates.

Kinetic Pakistan Launches Its New Global Logo

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