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PTCL at Forefront to Serve Enterprises & Consumers in Pakistan

By
Web Desk
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It seems that for years we have talked about how Pakistan Telecommunication Company Limited (PTCL) is our country’s largest ICT company.

For most people, the first thing that comes to mind when thinking about PTCL is just ‘telephone’ and ‘internet’.

The PTCL brand prides itself on being the carrier of carriers that handles most of the internet traffic in the country.

But maybe instead of focusing on how many submarine consortiums it has under its belt, we can dig deeper to everything that goes towards making this company the telecom giant that it actually is.

There is one side of this organization that we all know; the Business-to-Consumer side that caters to customers and provides services like landline, broadband, SmartTV, along with other products.

However, there is another side to PTCL that we don’t know much about; the Business-to-Business side, which caters to the needs of corporate organizations that most of us are dependent on.

Looking at PTCL’s corporate aspect through the recently launched ad shows that the organization is ultimately catering to every single person in the country, whether directly through its products and services, or indirectly by facilitating corporations like banks, government institutions. This is possible because ‘PTCL bana un sab ka aitebar, jin pay hay apko aitebar’.

PTCL

As per banking regulations set in Pakistan, all banks are required to have security and backup connectivity where PTCL plays a pivotal role. The company provides security surveillance, along with secured hosting services to all the major banks, ensuring that all measures are in place for data sensitivity and precautions in case of any breach.

Most of these services fall under the Managed Services portfolio, which provides savings to small and large corporations while investing in IT infrastructure that allows the company to run their ICT operations.

Some of the services include Managed Surveillance, Managed Wi-Fi, Managed WAN & Managed DDoS and many other similar products.

Did you also know that PTCL is the exclusive connectivity provider at airports across Pakistan? Most of the stations including air communication controller & pilot communication services among others are provided through corporate connectivity. Furthermore, the company also extends its support in terms of connectivity infrastructure & services.

Aside from this, they provide connectivity & internet services to the national airline of Pakistan at their head office in Karachi, along with booking & airport offices across Pakistan.

The company also gives multiple streams of services to the national railways of Pakistan, who utilize remote connectivity between the locations for ticket issuance, cancellation, booking & reservations which is centrally connected and is done on real-time basis.

Behind the scenes, the company also provides various services to telecom companies as it is a member of four international submarine cable consortium and handles majority of the data traffic coming in and going out of Pakistan. Recently, they entered into a strategic partnership with Zong for network expansion, through provision of PTCL’s VSAT services in remote and far-flung areas of Pakistan.

Non-profit organizations are also availing PTCL telecom services, where people can get in touch for either providing support or getting support. Similarly, the company is engaged in extending services to universities in far flung areas, where other means of connectivity are not available.

ptcl

In Pakistan, the national company is a pioneer in introducing Cloud infrastructure and services. The company implemented a local Cloud Infrastructure back in 2017 as part of its commitment to provide latest technology and innovation in local market.

PTCL Smart Cloud is currently the country’s only SDN (Software Defined Network) enabled cloud built on Rated-3 certified Data Centers to provide service solutions optimized for business growth.

All data on the Cloud is hosted within the country for minimal latency and optimal performance. This service enables customers to build customized virtual servers & networks according to their own needs and requirements.

The Cloud portfolio includes Virtual Data Center, which is the ideal solution for optimal user control with maximum security control, Virtual Private Server, a virtual server configuration that meets customer specific needs, Disaster Recovery as a Service (DRaaS), to maximize business continuity for enhanced resilience, and Backup as a Service (BaaS), to provide optimal security for businesses.

ptcl

Currently, PTCL has four Data Centers, which provide digital services, hosting of mission-critical services, racks’, networking devices & other Data Center computing equipment ensuring a cost-effective and compact environment to meet the requirement of enterprise customers.

The facilities allow enterprise customers to move their essential IT/Telecom infrastructure into PTCL Data Centers, conveniently located in major cities of the country with the highest level of security, resilience, and flexibility. This helps companies to reduce their cost, increase the business value of IT and make a realistically manageable footprint.

PTCL has existed since the inception of Pakistan, connecting the entire nation from Khyber to Karachi and Gilgit to Gwadar. Not only is it serving end consumers, but the company is at the forefront of connectivity and ICT related services because of its continuous commitment to technology and innovation.

CPLC Report: Street Crime in Karachi on the Rise Again!

By
Hera Mannan
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street crime karachi

Not too long ago, a report was published which suggested that street crime in Karachi had declined to a remarkable extent.

Here is what the report said:

According to the World Crime Index Comparison released by Numbeo, Karachi has improved its ranking from 2012-2018. In a span of seven years, Karachi seems to have performed even better on the World Crime Index by jumping down from rank 6th to 70th.

World Crime Index: Karachi’s Rank Improves

However, things aren’t so hunky dory anymore. Here is what a newly issued report says on street crime in Karachi:

According to a report issued by the Citizen Police Liaison Committee (CPLC), around 36,320 mobile phones were stolen on the streets of Karachi during the first 10 months of 2019.

Moreover, cellphones, 34,000 vehicles were also stolen during street crimes, which include 21,000 motorcycles and 13,000 cars.

This report is in stark contrast to the CLPC report released in April, which stated that 9,664 mobile phones had been stolen in the year up till April.

Besides 9,664 cellphones, 5,813 motorbikes and 345 cars were stolen from, the CLPC report noted.

The report claimed than at least eight complaints of extortion and two instances of bank robbery were also reported.

The ‘Street Watch Force’ has been set up by Sindh Police for the prevention of street crimes in Karachi.

It is yet to be seen how effective this effort by Sindh Police will be.

Let us know your thoughts in the comments. Stay tuned to Brandsynario for more news and updates.

OPPO to Bring Quad Cameras to Pakistan With Reno 2!

By
Press Release
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Oppo Reno 2

Rumor has it that OPPO is once again dropping a revolutionary handset in Pakistan that will take the mobile photography game to a next level with its Quad Camera.

Yes, after the success of the rising shark fin, OPPO is launching the Reno 2 series in Pakistan later this month.

We have some information on the Reno 2 launch and we are here to give you solid facts about the new Quad Camera beast that is coming our way.

The Reno 2’s state-of-the-art rear quad cameras are most likely going to be 48MP+8MP+13MP+2MP and support a 5x Hybrid Zoom as well. The front camera is nothing to scoff at either, the Reno 2 boasts a solid 16MP front camera with a sliding shark-fin pivot structure like its predecessor.

Reno 2 quad camera

With their Ultra Dark Mode, Ultra Steady Video and AI technology, the Reno 2’s cameras are perfect not just for low-light situations but also for taking super steady photos videos while you are on the move.

And with the front camera’s soft light support for ultra-clear backlit shots making every selfie you take a work of art. The Reno 2 really makes preserving memories easier than ever!

On top of the amazing camera features the Reno 2 is also expected to have a 4000 mAh battery supported by an upgraded high-speed charging ability with VOOC 3.0 that has been making OPPO phone batteries last longer than charge faster than ever.

The phone is expected to run on the new Android-based ColorOS 6.1 system. And for all the gamers out there, not only does it have the Hyper Boost 2.0, it also has Touch Boost 2.0 and Frame Boost 2.0 for a high-end and lag-free gaming experience.

That’s all we’ve learned so far but that is already given us so much to look forward to! We can’t wait for OPPO to launch the Reno 2. It’s definitely a phone to look out for!

 

 

Pakistanis Can’t Get Over This Schoolboy Playing Folk tunes of Pakistani Provinces!

By
Hera Mannan
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Over the weekend, Chairman Central Film Censor Board, Daniyal Gilani took to his Twitter account to share a video that is breaking the internet!

The video features an adorable little schoolboy boy playing folk songs from all 4 provinces of Pakistan on his tabla.

He plays with his little hands Sindhi, Pashto, Balochi and Punjabi tunes on his tabla upon request. His video on Twitter has crossed 4 thousand views already and continues to gain love and attention from social media users.

A user claimed that the kid belongs to Burewala area of Punjab, however, the little boy’s name still remains unknown.

Watch the video here:

While viewers are in love with his performance, some have pointed ut that the person recording the video could have been kinder with the little boy.

 

Let us know what you think in the comments.

Stay tuned to Brandsynario for more news and updates.

U Microfinance Bank Celebrates 200 Branch Network Landmark

By
Press Release
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U bank

U Micro-finance Bank inaugurates its 200th Branch situated in Gilgit with the commitment to take banking services to the last mile in Pakistan.

The President  & CEO of U Micro-finance Bank, Mr. Kabeer Naqvi along with the management team inaugurated the branch on 4th of October 2019.

Mr.Naqvi while speaking at the occasion said that “we are committed to expanding our footprint across Pakistan and grow our network to serve the un-banked population of the country.

We strongly believe that access to micro-finance services helps to build a more inclusive society and our financial services contribute in creating livelihoods for our customers. Our expanding geographical footprint is a testament to our commitment towards economic enablement of the un-banked population of Pakistan”.

Mr. Naqvi thanked U Micro-finance bank’s shareholder and the board for their continuous support and trust. He said that State Bank of Pakistan has played an instrumental part in helping us achieve this landmark by extending unparalleled support and guidance.

He further added that U Bank is immensely grateful to its customers for their confidence in U Bank’s brand. Lastly, Mr. Naqvi thanked U Bank’s employees for their hard work and passion, who are at the heart of this organization.

U Micro-finance bank is a wholly owned subsidiary of PTCL and currently operates in over 160 cities and the rural areas. It offers a wide range of micro-finance loans and deposit products.

U Bank’s branch-less banking arm – U Paisa, provides banking services at approximately 45,000 agent locations across Pakistan. U Micro-finance Bank is undergoing a digital transformation and is getting ready to serve its customers through digitizing the loan process, provide 24 hour banking services through its own ATM and offer internet & mobile banking services.

Ali Zafar Has an International Project in the Pipeline!

By
Muna Moini
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ali zafar

Singer and actor Ali Zafar has worked on both sides of the border and made a great name for himself. His music and acting have both earned him great love and popularity.

Ali recently made an appearance on the ‘The Munshi Show’ where he talked about his international project, ‘Teefa in Trouble 2’ and a lot more.

Ali Gul Pir Gives Official Statement After Ali Zafar Tries to Silence Him with FIA Notice

His Pakistani debut film was a massive hit and there is also a confirmation that he’s working on a sequel.

However, the leading lady has not been decided yet. It could be Maya Ali, it could be some other Pakistani star, in fact, Ali hinted he can even get someone from ‘outside’.

“Bringing back is also an art,” he said for Maya and “The world is your oyster,” was his response otherwise.

Watch the complete video below:

https://www.youtube.com/watch?time_continue=1&amp=&v=vct7qxsqF6w

Apart from Teefa in Trouble 2, Ali Zafar revealed that he is also working on an international project.

“I have this one other international project in the pipeline,” he announced without revealing much detail.

As for ‘Teefa in Trouble 2’, he said it will start next year.

“I require time to write for music and all. I don’t work to stay in but rather I work for my growth. I can’t rush just to be in the market,” the rockstar said.

Well, we cannot wait to find out more details.

Ali Zafar’s Performance at Pakistan Day Parade New York Takes Away the Spotlight!

Stay tuned to Brandsynario for more news and updates.

 

Hamza Ali Abbasi’s Rendition of the National Anthem Will Leave You Impressed!

By
Muna Moini
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hamza ali abbasi

Hamza Ali Abbasi is a true patriot and he doesn’t shy away from showing off his love for Pakistan. 

When it comes to the country, he absolutely believes in public display of affection and being vocal.

Saba Qamar Spills the Beans about her Relationship with Hamza Ali Abbasi

The actor turned political activist is also a musician. We’ve witnessed his guitar playing skills a number of times before, however, this time, it’s extra special.

Recently, his wife Naimal Khawar shared a series of Instagram stories where Hamza can be seen playing guitar at home.

The videos hinted that Naimal was painting in the background while her husband played the instrument. Now, isn’t that romantic? 

Watch the video clips below:

We’re really looking forward to seeing Hamza play a more romantic tune for his wife. 

Previously, Ahad Raza Mir shared his own instrumental version of Pak Sir Zameen and won great love and admiration.

Listen to his version here:

View this post on Instagram

We are blessed. Long live Pakistan.

A post shared by Ahad Raza Mir (@ahadrazamir) on

Which actor impressed you more? Comment and let us know.

Hamza Ali Abbasi’s Alleged First Wife Attacks Naimal Khawar Khan on Twitter!

Stay tuned to Brandsynario for more news and updates.

Here’s How you can Meet Alyne Tamir from Nas Daily in Karachi!

By
Press Release
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Alyne Tamir

The students of Karachi School of Business & Leadership (KSBL), and Karachi Vynz are excited to give a warm welcome to the international social media sensation Alyne Tamir.

The renowned Vlogger, famous for capturing picturesque views in her travelogues on her channel Dear Alyne along with insightful topics of discussion, Alyne has influenced masses from across the globe.

Moreover she has also been a part of multiple one-minute Nas Daily videos, another popular vlog. This time around, the jetsetter has planned her first ever trip to Pakistan.

Apart from pursuing her passion for wanderlust, Alyne is also famous for her online Girls Gone Global initiative to connect women from all around the world. Her idea behind creation of this media portal is to inspire women and provide them with a platform to support each other.

In her recent vlog, she shared with her fans about how she finally received her visa and is now heading towards Pakistan. At KSBL the arrangements to welcome Alyne are in ultimate swing. All the students are geared up to show her the positive aspects of Pakistan with all the cultural festive vibes.

The event will also give an incredible opportunity to aspiring vloggers and bloggers to interact and network with media experts from the vlogging fraternity.

Event details

Date: 6th October, 2019

Timings:

7PM: Girls Gone Global Meet Up. (Women only)

8PM: Everyone is welcome!

Venue: Karachi School of Business & Leadership – KSBL (National Stadium Rd, Karachi)

For more information, please click here.

P2G Payments Assist in Spreading Financial Inclusion

By
Web Desk
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jazzcash

People with access to a formal financial account with a bank or on a mobile money application are considered to be financially included. These lucky individuals can avail loans and insurance, safeguard their savings and safely and conveniently transfer money.

Several studies highlight that inclusion could improve income and increase savings thus enabling the previously underserved to invest in necessities such as healthcare, education, food, growing their business, and managing financial risk.

Globally, as per World Bank 2017 data, close to 69 percent of the world population is financially included.  But in Pakistan, this number alarmingly stands at 21 percent. In 2015, the State Bank of Pakistan, under its National Financial Inclusion Strategy, set out on an ambitious journey to ensure 50% of Pakistani adults are banked by 2020.  As 2019 draws to a close, it is easy to say this target now seems unattainable.

In a country with more than 160 million mobile phone users, it seems like enough has not been done to address this issue. One impediment to achieving the inclusion target is trust. Apart from major urban centers, Pakistanis usually do not trust financial institutions. Moreover, given lack of education in towns and rural setups being a hindrance in proper mobile phone usage, most adults prefer to transfer or receive money through mobile money agents instead of setting up their own mobile money accounts.

Building trust is a long-term challenge, but improving financial services providers’ capacity and ambition to reach large scale, especially with mobile wallet account ownership, can be addressed in the shorter term; Ghana is a strong success story for this tactic.

Exponential growth in Ghana’s financial inclusion numbers – from 40% in 2014 to 58% in 2017 – was powered solely by mobile banking; in comparison Pakistan’s financial inclusion grew just 8 percentage points in the same period.

Ghana’s success was strongly aided by policy makers that kept an open mind by allowing new players to participate in the provision of financial services and providing space for experimentation and forming person-to-government (P2G) mobile payment flows to encourage usage.

In Pakistan, regulators, post 2015, have been supportive of mobile money institutions, but there is a real lack of P2G payment via mobile concept.

In February 2016, JazzCash (then Mobicash) launched a mobile passport payment product in partnership with the Directorate General of Immigration & Passports (DGI&P) and the National Bank of Pakistan (NBP).

The agreement for this product was signed with DGI&P first and shared with the State Bank of Pakistan.  DGI&P also got a written approval from Ministry of Interior after which the contract between NBP and DG Passports was signed at NADRA HQ in the presence of then Interior Minister.

The initiative aimed to increase customer satisfaction by reducing the time it takes to submit a passport application and increase operational efficiency by reducing the number of people queuing at NBP branches and passport centres.

An effective pilot solution made use of by many in the twin cities – close to 15,000 monthly transactions – was soon scaled-up nationwide through other mobile banking services e.g. Easypaisa and UPaisa.

Passport fee service became the first nationwide P2G service and aided in putting an end to corruption both within the government and the rackets that operated privately. This digital service quickly become user heavy in various cities, as it offered convenience to the users, who no longer had to stand in long queues to pay their passport fee. This led to an increased number of empowered mobile money users and encouraged similar public-private partnerships for other government services.

However, at the start of 2019, this service was abruptly brought to a standstill. The necessary protocols remained unarticulated by the government and rolled back the impact the service aimed to create. The opportunity cost to both the government and society is huge.

The abrupt closure of this effective payment solution has affected the common folk and dedicated internal passport fee service teams and has also shaken the confidence of mobile banking institutions working to forge similar partnerships to facilitate P2G payments. Currently there are other mandates like KPK services commission, Islamabad Traffic Police and Karachi Police Department, where JazzCash and Easypaisa are following a similar arrangement.

It is imperative to understand that digitizing P2G payments is the key in nudging the majority of the 160 million mobile users towards mobile banking channels, thus improving on the country’s miserable financial inclusion figures. Such a move also holds significant benefits for governments, consumers and businesses, in the form of alleviated costs, greater convenience and overall safety of transactions.

The Pakistan government’s Vision 2025 includes e-governance, e-commerce and e-services showcasing a strong affinity towards digitizing P2G payments, but to achieve its goals, there needs to be a greater element of trust and maneuverability amongst key government departments and the mobile financial players in the market.

 

International Shooting Championship for Women to be Held in Pakistan Soon

By
Hera Mannan
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SHOOTING CAMPAIGN

Pakistanis do not often get to explore their potential when it comes to sports, especially women.

The issue lies in both, lack of resources and lack of a proper system.

Often football and table tennis players in Pakistan are seen complaining about the same,  as only Cricket seems to get the attention of the authorities.

However, there is a good news for young Pakistanis interested in the sport of shooting:

A Shooting Championship will soon be held in Muhammad Ali Jinnah with the aim to attract competitive shooters from across Pakistan and is even open to women and international participants.

This initiative is being encouraged by Corps Commander Lieutenant-General Syed Muhammad Adnan, who is an ardent sport shooter himself.

For the first time ever in Pakistan, the participants will be able to compete in extreme long-range shooting – ranges of up to 1,500 meters.

Shooting is globally considered an efficient way to improve mental discipline, imbue them sense of responsibility, and teamwork in youngsters. Moreover, it is a great sport for posture, stamina, and muscle strength.

This event will create a healthy, encouraging environment for enthusiasts of this sport in Pakistan. Winners of the competition will be awarded medals and trophies while the highest honor will be the Cholistan Cup, reserved for the tactical rifle match.

If you love shooting, prepare to register and prove your mettle at the championship!

Stay tuned to Brandsyanrio for more news and updates.

 

 

Chitral’s Famous Plane Restaurant is Back in Business!

By
Muna Moini
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Chitral's Famous Plane Restaurant

After a short shutdown, the popular Chitral plane restaurant has relaunched and is operational once again.

The plane is a former Pakistan International Airline’s (PIA) Fokker F27 48-seater aircraft that crash-landed on June 16th, 2004 at Chitral Airport.

A retired PIA pilot bought the decommissioned aircraft and turned it into a café offering a pleasant dining experience for all age groups.

While the restaurant gained great popularity, the authorities were not too impressed and the eatery was sealed by Assistant Commissioner Alamgir on the orders of Deputy Commissioner Lower Chitral, Khurshid Alam Mehsud.

The step was taken because of the restaurant was violating airport safety standards. Objections were raised by the Airport Manager Chitral as well, asking to relocate terming it dangerous for regular flight operations.

The owner of the restaurant has now been permitted to run his restaurant again.

Stay tuned to Brandsynario for more news and updates.

Four Points by Sheraton Lahore Opens its Doors!

Shazia Khushk Bids Farewell to the Entertainment Industry for ‘Religious Obligations’

By
Muna Moini
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shazia khushk

Famous folk singer Shazia Khushk has declared that she is retiring from the entertainment industry.

She stated that she made the decision owing to her “religious beliefs” despite receiving numerous singing offers internationally.

“I’m grateful to my fans for loving my songs and hope that they will strongly support me in my new move,” the Dane pe Dana singer told Express Tribune.

“I’ve decided to spend the rest of my life in service of Islam.”

She revealed that really took my time to think about what she wanted to do at this stage in her life. “I’m certain that I won’t want to join this field [showbiz] again.”

Shazia Khushk has given 25 years of her life to the .

This is not the first time a member of the showbiz industry has left the industry owing to the profession conflicting with their religious beliefs.

Recently, Hamza Firdous, the son of the veteran actor Firdous Jamal Sahab also announced his retirement form the industry.

Stay tuned to Brandsynario for more news and updates.

Hamza Firdous Officially Announces Decision to Leave the Pakistan Entertainment Industry

Hira Mani Proves How Childhood Dreams Do Come True

By
Hera Mannan
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Hira Mani, earlier referred to as popular actor and host Salman Saqib’s wife, has made quite a mark for herself in the past few years.

Former VJ and current TV host and actress, the doe-eyed Hira now has a name and identity of her very own.

Mehwish Hayat Breaks Silence Over Not Speaking About Kashmir Issue

Not only has she hosted a lot of shows, but she also appears in a lot of interviews and sometimes comes under the spotlight for the kind of statements she tends to carelessly make.

Recently she was seen walking the ramp draped in a gorgeous bridal ensemble by Nickie Nina gown.

She took to her instagram account to share how strongly she felt about it.

Take a look at her post:

She adorably recalls how, when she was a little girl with a head with a head full of dreams, she would drape her mother’s lehenga around her and pretend to be a famous person.

She mentions that she could never have imagined that her dream would come true one day.

Well, Hira Mani’s story gives hope and faith to many little and big girls who dream to be something big in their lives.

Pakistani Filmmaker Leaks Mooroo’s Conversation on Wanting to “Molest a Random Girl”

What are your thoughts?

Let us know in the comments!

Stay tuned to Brandsynario for more news and details.

Four Points by Sheraton Lahore Opens its Doors!

By
Anusha Sachwani
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Four Points by Sheraton Lahore

Update: Marriott International Inc has announced the opening of Four Points by Sheraton Lahore in a prestigious partnership with Lahore Regency Private Limited.

Four Points by Sheraton Lahore was previously known as Hospitality Inn Lahore.

While addressing the present individuals at the opening of the hotel, Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International mentioned that the team is delighted to have open the first Four Points by Sheraton Hotel in Pakistan.

Four Points by Sheraton brand’s fast-growing global portfolio of over 250 hotels in nearly 40 countries.

He added:

We are delighted to open our first Four Points by Sheraton hotel in Pakistan.  The hotel is a testament to our conversion-friendly strategy that allows independent hotels to quickly join our portfolio and benefit from our distribution and the power of our loyalty program,

Four Points by Sheraton has proven to be a global hit with its distinctive identity and ability to meet the increasing demands of the modern, everyday traveler and is experiencing an incredible growth momentum. We are confident that with the brand’s signature uncomplicated and comfortable service, the hotel will meet the rising demand for high-caliber lodging in this fast-growing market.

The location for the hotel is very ideal, it is approximately 25 minutes away from the Allama Iqbal International Airport surrounded by different attractions including Lahore Zoo and Jinnah Gardens etc.

Asides this, the hotel has may salient features including:

  • 120 well-equipped guestrooms, all featuring the Four Points Signature Bed.
  • Fitness center.
  • Rooftop swimming pool.
  • Three banquet halls.
  • Two meeting rooms – equipped with state-of-the-art technology.

April 9th, 2019: In the latest bid to promote tourism in Pakistan, the government is doing everything in its will to welcome outsiders.

One of the developments in the industry is that Marriott International is planning to add at least 20 properties in the Middle East and Africa by the end of 2019.

Lahore Regency Private Limited and Marriott International signed an agreement to open the first Four Points Sheraton hotel in Pakistan.

“Our growth across the Middle East and Africa is fuelled by strong demand for our diverse range of well-established brands, each offering different attributes that cater to this region’s ever-changing and evolving marketplace,” said Jerome Briet, Chief Development Officer, Middle East & Africa, Marriott International.

This region continues to present us with opportunities to further grow and enhance our portfolio across new and established markets.  While the majority of our growth will be through new-builds, we are seeing an increasing number of conversion opportunities, especially in the luxury space. – he added

As a part of its expansion and demand, the company expects to bring projects to the UAE and expand the Four Points by Sheraton portfolio by opening a branch in Lahore, Pakistan.

We are delighted to collaborate with Marriott International to open Four Points Sheraton Lahore – said Lahore Regency’s Managing Director and Chief Executive Khurram Khawaja 

With the tourism market in Pakistan set to grow in the coming years, we are looking at ways in which we can redefine travel experiences for travelers from across the globe

The Four Points by Sheraton will feature 120 guestrooms featuring the Points Signature Bed. The hotel will also cater to a diverse range of food and beverage outlets including:

  • Red Lotus (Chinese)
  • Koyla (Desi)
  • Lahore Gates Cafe
  • The Pastry Shop and more.

Furthermore, it will also have a fitness center, a rooftop swimming pool, three banquet halls and two meeting rooms equipped with state-of-the-art technology.

More will be unveiled as time passes on and more information about the project surfaces.

Stay tuned to Brandsynario for more news and updates.

Marriott Hotels Hacked: Credit Card Details & Guest’s Data Stolen

Government to Make Drug Test Mandatory for Teachers & Students in Islamabad

By
Hera Mannan
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drug test

Dawn published a report on students’ drug use in Islamabad in March 2019.

When interviewed, here’s what an Islamabadi Bachelors student had to say on the matter:

“I think it is unfair that everyone is tested and that all drugs are treated the same. Many of my friends and I do weed. It’s not addictive, it doesn’t incapacitate you, it’s not expensive, and it’s harmless. To me, it’s ridiculous that cigarettes are legal and weed is not. We like to smoke after a particularly difficult exam or just when we’re hanging out. What harm is it doing anyone,”

In a session of the Senate Standing Committee on Narcotics Control held yesterday, the government revealed plans to make drug tests mandatory for students and school staff in Islamabad.

Shehryar Afridi holds the honor of being Minister of State for Narcotics Control.

Kimono Hijabs for Muslim Women Now Being Made by a Japanese Company!

Afridi made himself very clear that the government’s plans to determine legislation and punishment for possession and distribution of crystal methamphetamine or ice are in process.

Mentioning that the ministry had a collection of data of “drug dealers and money launderers” from over 250 international law enforcement agencies, the minister claimed that former Interpol president Ronald Robin and the United Arab Emirates authorities were seeking Pakistan’s help on the matter.

He also made it clear that anybody responsible for encouraging or introducing the youth to drugs will have to face consequences, regardless of their background or political holding.

Amjad Javed Saleemi, Narcotics Control Secretary told the Senate committee about the system that helps them track drug peddlers and their facilitators through a record they maintain of criminal entities involved in the narcotics trade.

On the other hand, the United Nations Office on Drugs and Crime (UNODC) conducted the last comprehensive survey of drug use in Pakistan in 2013, according to which found that drug use was more common among those aged between 25 to 39 than 15 to 24 — the age bracket these legislations target.

Allyson Felix Breaks Usain Bolt’s World Record by Securing the Most Golds in World Championship History

Do you think the legislation will help eradicate use of drugs in Islamabad when it is people above the age of 24 who are seen to be more involved in drugs as compared to school/college students?

Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

 

HUAWEI P30 Pro Now Comes with HUAWEI FreeBuds Lite for Free

By
Press Release
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Huawei P30 Pro

The HUAWEI P30 Series has been immensely popular since its launch. Much of the fame centers on the 50x camera zooming capabilities and spectacular Night Mode shots.

Coupled with its exquisite design and innovative technology, everyone crammed to get their hands on this range of smartphones.

Now, Huawei has brought an exciting package for those who love photography and music by giving out free HUAWEI FreeBuds Lite with the purchase of HUAWEI P30 Pro.

The HUAWEI FreeBuds Lite give you a truly terrific wireless experience. Taking design inspiration from golf clubs, it gives a premium finish and classy look. It connects seamlessly from the moment its charging case is opened*, and has embedded infra-red sensors that detect when the earbud is out and auto-pause the music.

The HUAWEI FreeBuds Lite are perfect for workouts being water and sweat resistant. Packing a stunning sound quality, the double-tap controls take calls and play music effortlessly giving a 90-minute playtime with just a 15 minute charge**, and a 12-hour playtime with the charging case.

On the other end, the flagship smartphone HUAWEI P30 Pro has been globally recognized for its groundbreaking camera technology. Technical Image Press Association (TIPA) awarded HUAWEI P30 Pro as the “Best Photo Smartphone” at their general assembly.

Additionally, European Image and Sound Association (EISA) named HUAWEI P30 Pro as “EISA Best Smartphone 2019-2020” for the second year in a row. Moreover, this perfect blend of art and technology exceeded 10 million units in the first 85 days, setting a record for Huawei’s flagship device shipments.

With a DXOMark score of 112, HUAWEI P30 Pro clinched the throne of the best smartphone camera upon its launch. It comes equipped with the Leica Quad Camera System that includes a SuperZoom Lens, a 40MP Super Sensing Camera, a 20MP Ultra Wide Angle Lens for a broader perspective, and a HUAWEI ToF Camera.

However, what really pushed the envelope for this king of flagships is its 50x digital zoom that captures moments like never before! The zoom is able to capture as far as the moon so who needs a telescope when you have a HUAWEI P30 Pro?

Additionally, the Night Mode captures low-light photography above and beyond and allows you to capture great details in the dark.

Finally, with a dazzling display and design, the HUAWEI P30 Pro elevates its appearance to new heights. Drawing inspiration from the miraculous sea, sky and space combined; the HUAWEI P30 Pro comes in shades of Breathing Crystal and Aurora.

To add to everything that’s worth the purchase, you can now get HUAWEI FreeBuds Lite with HUAWEI P30 Pro for PKR 157,599/-.

Huawei is poised to usher an era of smart & healthy living with more of its IoT accessories coming to the fore. Consumers can stay tuned for more smart wearables along with smartphones and other smart devices that enable a healthy lifestyle.

Gary Player Praises Imran Khan & Calls him a ‘Hero’! [Watch Video]

By
Muna Moini
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gary player

Former South African golfer Gary Player on Tuesday showered praise on Prime Minister Imran Khan and addressed him as a hero just like Nelson Mandela.

The video was shared by the Pakistan Tehreek-e-Insaf on the social networking website Twitter.

“Prime Minister [Imran Khan] I just like to get this message through to you, I have been following your leadership and I wished I had the words of Shakespeare and Winston Churchill to give you the credit that you deserve,” he said in the video message.

“I’m so proud of you for what you’re doing for your region. May Allah be with you all the time! God bless my friend. You are my hero as Nelson Mandela was…,” the retired golfer added.

 

PM Imran Khan is Introducing ‘Mera Bacha Alert’ App to Tackle Crimes Against Children

May strength be with you! I know you’ve got many many challenges that you would need at least two years, I would imagine, to get your message across. But until then Allah-o-Akbar, -he concluded

Gary is regarded as one of the all-time great golf players and holds the record for winning several major golf championships.

He was the first non-American to win all the four majors in his career, known as the career grand slam.

This message was followed by Imran Khan’s outstanding speech at the 74th United Nations General Assembly session, which set new records of popularity.

Stay tuned to Brandsynario for more news and updates.

Imran Khan to Merge Modern & Religious Education for All Pakistani Students

Kimono Hijabs for Muslim Women Now Being Made by a Japanese Company!

By
Hera Mannan
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Kimono Hijab

In 2016, more than 20 million tourists visited Japan and among them, Muslim tourists have become more common nowadays.

As such, the increasing population growth of Muslims in future is likely to have a strong impact on the global community and economy, especially in Asia, which is the home to 70% of Muslims in the world.

Yumeyakata, a Japanese kimono rental store, has decided to take advantage of that by creating wagara hijabs that cater to needs of Muslim women in Japan.

These colorful kimono-inspired, patterned hijabs are the latest hit with tourists in Kyoto, as fashion-conscious Muslim women look to fully embrace local culture during their Japanese holidays.

The development of this line of product is owed to Shahnaz Daphne, a 25-year-old Indonesian woman who joined the company in 2017.

kimono hijabs

The store lets Muslim women rent out kimonos along with Yumeyakata’s wagara hijabs that match their wide selection of traditional Japanese clothes for a special price of 300 yen.

These hijabs are specifically designed to match and blend with the designs of the kimono.

Currently, Yumeyakata offers around 20 different designs of wagara hijabs in their lineup store iincluding the sakura (cherry blossom) and yukiwa (snow ring). They plan to expand their collection to 50 designs suited for the summer season along with more variety of material, too.

What do you think about these hijabs? Let us know in the comments.

Stay tuned to Brandsynario for more news and details.

Imran Khan to Merge Modern & Religious Education for All Pakistani Students

By
Hera Mannan
-
Imran Khan

In an address at a prize distribution ceremony held at a religious institution, PM Imran Khan talked about the importance of excelling in both kinds of education: modern and religious.

The ceremony was aimed to honour the Madrassa students who, alongside their religious education examinations, also appeared in the regular board examinations this time.

According to him, when taught the best of both worlds, Pakistani students will be better equipped to confidently do their best both nationally and internationally.

Here’s what the prime minister said:

 The youth, which has a strong knowledge of both modern sciences and religion and also realizes the objective of Pakistan’s creation, can lead the country at international arena,

Khan is of the opinion that the parallel education system is a colonial system which only plays a role in deepening the divide between the citizens of Pakistan. It is quite clear to everyone that the madrassah students are limited to a certain level of education, while regular students get more exposure and opportunities.

By ending the parallel education system to allow all students to study the same curriculum and later choose a discipline to specialize in, the nation will be brought together instead of torn apart.

The objective is to rise together as a nation which is gelled with the bond of harmony and tolerance,

Khan supported his argument by emphasizing on the importance Islam places on obtaining education, not just for the purpose of becoming knowledgeable but also to benefit humanity.

 The two-edged science offers mankind the invention of medicine to cure humanity and also the bomb used for destruction. The religion’s guiding power thus can help in choosing the right or wrong path,

 Our children only know about the Western heroes. We must tell them about Muslim superheroes including rulers and scientists who ruled the world for 700 years,

The syllabus for this newly suggested system should be finalised by March.

What are your thoughts about this idea? Will it actually help students succeed in any way and broaden their horizons?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

 

Sarmad Khoosat’s ‘Zindagi Tamasha’ wins the Kim Jiseok Award

By
Muna Moini
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zindagi tamasha

Sarmad Khoosat’s second feature film, Zindagi Tamasha was selected to screen at Busan International Film Festival and was also been nominated for the Kim Jiseok Award.

After having its world premiere at the Busan International Film Festival in South Korea earlier this week and has been awarded the prestigious Kim Ji-Seok Award at the Busan International Film Festival.

Khoosat Films took to social media to declare the news. “Busan Film Festival announced the recipients of this year’s Kim Ji-seok Award and we are ecstatic to announce that Zindagi Tamasha and Market have won it jointly!”

@busanfilmfest announced the recipients of this year's #KimJiSeokAward and we are ecstatic to announce that…

Posted by Khoosat Films on Saturday, 12 October 2019

“The team of Zindagi Tamasha (Circus of Life) cannot stop feeling blessed right now for this support that was shown not only back at home but also at the festival. Thank you BIFF 2019 for taking care of Sarmad Khoosat and Arif Hassan while the team Khoosat Films was there,” read the Facebook post.

The Kim Jiseok Award aims to ‘discover and encourage Asian films’ and is awarded to two out of ‘approximately ten world premieres’ selected from Asian Cinema section.

The Busan International Film Festival introduced this honour two years ago to celebrate Kim Ji-seok, the founding member and deputy director of the festival, who died of a heart attack.

The trailer was released recently and since then has received a great amount of appreciation and praise. Fans and critics are impatiently waiting for the film to release.

Considering the fact that Sarmad’s debut film, Manto, was such a huge success, the audience has great expectations this time around as well. 

Sarmad has touched upon a much deeper and darker narrative this time around. 

Zindagi Tamasha (Circus of Life) is an intimate portrait of a family as well as a scorching political commentary on little gods on this earth who police our private passions.

https://www.youtube.com/watch?time_continue=13&v=bAYXVRQeT5U

Directed by Sarmad Khoosat, the script has been penned by Nirmal Bano and produced by Kanwal Khoosat. The film features Arif Hassan, Samiya Mumtaz, Eman Suleman and Ali Kureshi in key roles.

Zindagi Tamasha screened from 6th to 8th October at different venues in South Korea. However, it will be released in Pakistan in January 2020.

Stay tuned to Brandsynario for more news and updates.

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