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Pakistan Breaks Record Of Car Loans In Fiscal Year 2021

car loans hit record high in pakistan
Image Source: financialexpress.com

The new auto policy has certainly made changes in the whole ecosystem. Up until a few months ago, car prices were touching the sky. A person could not even think to buy an affordable vehicle. However, since the policy has gone into effect, there has been a major shift. People now want to own and drive their own cars. To do that, many have taken out cars on loans. This, on its own, has proven to be fruitful for everyone.

If we take a look at prices today, we might be taken aback a bit. Apart from that, buyers now have a wide range of vehicles to select from. Not only is this bringing a lot of competition to market, but it also opens up a lot of opportunities. People want to move away from the standard brands that have been in Pakistan for years. Now, brands like KIA and Proton are on their way to the top. So, what is all this news about a new record being set?

car loans increased in fiscal year 2021
Image Source: pakistangulfeconomist.com

Car Loans And A New Record

It seems that Pakistan has broken a record of car loans. Since the interest rate has gone down from 12.5 percent to 7 percent, people have become more attentive to buying a car. Many want to drive and own them and they are getting cars out on loans. So, these car loans have hit a record high of Rs.308 billion. We are talking about the fiscal year 2021. This is a jump of nearly Rs.97 billion from the Rs.211 billion last year. The auto policy is making an immense impact on the market.

Additionally, there has been a decrease in the import of used cars. Instead, people are going for local more. You can get a local car at a much lower price rate than an imported one. It is all part of the scheme to promote the auto industry in Pakistan and make sure it rises high. The CEO of Indus Motor company has also said that the next 6 months will be quite good in terms of car sales.

Pakistan Evolving Further

Roshan Apni Car for overseas Pakistanis has many people on it with a Roshan Digital Account (RDA). The inflow of deposits under RDA has increased from $418 Million to $1.5 billion. This is yet another huge gap that has been filled on account of the new auto policy. It has also been reported that people who could not go abroad due to Covid-19 have also purchased locally assembled vehicles.

Additionally, it seems that auto financing in total car sales has doubled from 20 percent to 40 percent since two years ago. There are certainly a lot of changes coming about as Pakistan enters into the second half of 2021. Let us see what else is in store.

car loans see a rise from last year
Image Source: sc.com

Stay tuned for more from Brandsynario!

Govt Approves Pakistan’s First-Ever Digital Media Advertisement Policy 2021

Image Source: Trends 4 Friends

The government of Pakistan is making strides in the digital realm. The latest development shows that our digital landscape is changing for the better. The first-ever digital advertisement policy has been approved, it’s a milestone worth celebrating!

The Low Down

On Tuesday, the federal cabinet approved the country’s first-ever government’s Digital Advertisement Policy 2021. As a result of this policy, all advertisements will be made digital without compromising on transparency.

The Federal Information Minister Fawad Chaudhry was the one to announce it. This policy was announced while addressing a press conference after the cabinet meeting chaired by Prime Minister Imran Khan.

The Details of The Policy

The main objective of the policy is to provide a larger framework for Government advertisements and communications. As they are of immense importance, they must be more effective. In order to inform and spread awareness among the masses on the issues of public importance/interest now print, electronic, social, digital, new, and allied media will be utilised.

government first-ever digital advertisement policy
Image Source: ARY News

The minister also said that we have made history by having zero payments pending against the government’s advertisements. As the first step after this policy, the Press Information Department will be shifted to a digital format and become paperless. Doesn’t this sound like the future? Fawad Chaudhry also said that the government would now also sanction advertisements to the digital media.

The Policy in The Making

Fawad Chaudhry said he wrote a letter to the Finance Minister in 2018. He informed them that Rs. 3-4 billion was spent on digital ads then which has now increased to Rs.25 billion. He was encouraging them to look towards digital advertisements.

government first-ever digital advertisement policy
Image Source: Business Recorder

Back in March, the Ministry announced its intention to introduce a Digital Media Advertising Policy when the portfolio of information ministry was held by Shibli Faraz. This decision was taken because of the growing influence of social media. Th number of Pakistan’s daily internet users is also constantly growing and are not expected to slow down. 

The Premier’s Briefing

As such, the Prime Minister was then briefed on this topic to set the wheels in motion.

government first-ever digital advertisement policy
Image Source: Dawn

The premier was briefed that currently there are 93 million internet users in Pakistan only. That makes over 45 million social media users and the number is exponentially growing. Keeping this trend in mind, the transfer of public sector advertisements to digital media was proposed.

Prior to this policy, there was no mechanism in place for Digital Media Advertisement at the level of the federal government.

Stay tuned to Brandsynario for the latest news and updates.

Maya Ali’s Birthday Celebrations Go Viral & Netizens Are Furious

Image Source: Instagram

Maya Ali celebrated becoming a year wiser with friends and family at a huge birthday bash. It was a one of a kind birthday party with the theme being Holi. However, while it may have been a blast for the invitees and the host, netizens are not all too happy with the culture that is brewing in Pakistan.

Maya Ali’s Birthday Party

 

View this post on Instagram

 

A post shared by Celebrity look (@celebonsacreen)

It appears the theme was Holi. Maya Ali was dressed in a white chikan outfit paired with a bright and beautiful chunri dupatta. She accessorised her outfit with some jhumkas and minimal makeup and looked amazing. All the party guests also got the memo: they were all dressed in white, leaving the party to put the colour in their clothes. This was the star’s 32nd birthday and she celebrated it like there was no tomorrow.

Read more: Pakistanis Have An Advice For Maya Ali And Bilal Ashraf

 

View this post on Instagram

 

A post shared by Entertainment Popcorn (@ent_popcorn)

It seemed like a mega birthday bash which was incredibly fun for everyone. Coloured smoke cans and water guns plus holi colours were giving the party its own vibe. Maya Ali’s cake was also just as colourful and pretty.

 

View this post on Instagram

 

A post shared by Saira_creates’s blogs (@saira_create)

 

maya ali birthday celebrations go viral
Image Source: Twitter

The Netizen Brigade

However, one can not expect the netizen brigade to be happy with such footage. When the party videos and pictures started leaking out on social media, the rage was triggered. Especially because the theme of the birthday party was Holi. People were simply triggered. Here’s what people said in the comments:

maya ali birthday celebrations go viral
Image Source: Instagram
maya ali birthday celebrations go viral
Image Source: Instagram

The Theme of The Party

The party’s theme was holi. That made many people upset because it is an Indian custom and tradition. Why are we, as Pakistanis, promoting their culture and traditions? Do we not have something to celebrate of our own? This was the general viewpoint of netizens.

However, it is important to question whether a simple party’s theme can inculcate a practice in our culture. Just because Maya Ali and her guests played Holi for a day, without even knowing about its religious roots, they will not become Indians or Hindus. One’s faith and identity should never be so frail.

Should Celebrities Keep The Private, Private?

maya ali birthday celebrations go viral
Image Source: Twitter

By now, we’re sure all celebrities are aware of how the netizens receive certain things. It is then a point to be noted— why keep showing them this then? You celebrated your birthday, great! It’s not very difficult to keep the images and videos hidden. Simply take the phones of the guests at the start of the party. This could be a win-win situation for sure.

Stay tuned to Brandsynario for the latest news and updates.

“Culprit responsible for rape, not provocatively dressed women”, says PM

imran khan culprit blamed rape
Image Source: Scroll.in

Disclaimer: This article contains mention of rape which may be distressing to some readers.

In a recent interview with an international host, Prime Minister Imran Khan takes a leap forward in terms of his views on rape. 

Imran Khan’s Views on Rape

imran khan culprit blamed rape
Image Source: Instagram

In an interview with Judy Woodruff of Newshour, the Prime Minister was cornered on his views on rape. Woodruff begins the question by asking that in a recent interview, “You put some blame for the rape on the women. Is the women’s clothing responsible for rape?” asked Woodruff. To this, the Prime Minister said straight up “only the rapist is responsible for the rape.” 

Read more: US Cannot Affect Their [Zahir Jaffer’s] Release” – US Embassy

He reiterates this a few times and emphasis his anti-victim blaming stance. “Let’s be clear about that,” he says as he assures the host and the people watching, the rapist is responsible for the rape. Never the woman or her clothes. Prime Minister also says, “no matter how provocative the woman is”, the only one responsible is the perpetrator.

Here Is The Clip

Clarifying His Stance

Previously in an interview, Imran Khan’s statements were that when women dress scantily, men will react unless they’re robots. 

imran khan culprit blamed rape
Image Source: YouTube

However, now Imran Khan has clarified his stance. He believes that his words were deliberately taken out of context.

Read more: Acquaintance Of Zahir Jaffer Reveals Horrifying Details About Him

Pakistan’s Growing Sex Crimes

imran khan culprit blamed rape
Image Source: Al Jazeera

White Ribbon is an organisation that works on women’s rights and protection. According to White Ribbon, 13 women are murdered in Pakistan in the name of honour every day. The statistics that show Pakistan’s level of safety for women are horrifying. Pakistan is also 164th on the list of 167 countries ranked according to women’s safety and protection.

Facts speak for themselves when people will not. Currently, the increase of sex crimes and violence against women is an epidemic on the rise.

Stay tuned to Brandsynario for the latest news and updates.

HEC & USAID Providing Scholarship Opportunities For Female Students

Sister2Sister HEC
Image Source: Brookings Institutions

Higher Education Commission (HEC) and United States Agency for International Development (USAID) are working together on an interesting issue. They are collaborating to provide scholarship opportunities focused on female students. This merit and need-based scholarship is much-needed in a place where women do not get much chance to further their education.

In a country where masses have to ensure criminals are prosecuted by trending them on social media, this is a major achievement by HEC. Now, women can study at full scholarship in some of the best institutes of Pakistan through this step.

Eligibility Criteria

The scholarship is eligible for the female population who have already applied and secured admission in the specified 30 Pakistani universities. These universities are from both, public and private sectors.

The programs this opportunity funds money for are specified disciplines within Master’s/ MBA’s/ MS/ MPhil/ Education degrees.

Read more: HEC Pakistan Launches E-Katchehri To Accommodate Pakistanis

Scholarship Coverage

The scholarship covers the entire tuition fee, book allowance, boardings and lodgings, transportations, and other academic costs.

The Universities you can study at:

USAID HEC
Image Source: Twitter

Ineligibility

If you have studied in Associate Degree programs or two-year-long Bachelors degrees, then you will not be eligible for the scholarship. Moreover, if you applied for a university on the basis of self-sustain, self-support, or self-finance, that too makes you ineligible for the scholarship.

In the clauses of ineligibility, you will also find evening programs with a high fee structure. Students already availing another grant will be excluded as well.

Of course, seeing an opportunity only for women triggered a number of Pakistani men who question gender equality in this case.

They could have been right having the initial non-gender-focused scholarships gotten an equal ratio of male and female. However, we need to understand that in this society, education, in general, is not feasible for women. So, steps like these are necessary.

Stay tuned to Brandsynario for the latest news and updates!

Google Is Working On “Switch To Android” App For iOS Users

Image Source: Gizbot

While there are ways to transfer your data from an iPhone to an Android phone, it may not always be a sufficient one. Using Google drive gives you limited storage and can be quite a hassle if the data is a lot. To make it easier for iPhone users, the application in development is called ‘Switch to Android’. Under this, iPhone users can rest easy knowing that none of their data will be lost in the phone switch.

iPhone and Android transfer applications
Image Source: cnet.com

iPhone And A New App

Due to this new upcoming application, iPhone users will be able to shift to an Android phone with all their data intact. One would not have to spend hours trying to figure out how to transfer the data. To use this application requires some steps. After those are done, your data can successfully be retrieved in the Android one. They are,

  • Download the ‘Switch to Android’ application from the store
  • Enter into your Wi-Fi settings.
  • Connect to Network^1 and enter Password^2

While this may not explain a lot, Google intends to release more details soon. We all know that Apple also made such an application for Android users. One can use that application to move their Android data to an iPhone. Now, Google has become to one to make an application that reciprocates the transfer.

Read more: This New Android App Lets Users Test Their Phone’s Water Resistance

Transferring Data

Soon, the transfer method will be added to the Google framework and the public will be able to use it. We hope that it does well on the market and helps a lot of iPhone users to transfer their data. We don’t want angry customers having complaints of lost data. It can be quite devastating to lose any form of pictures or media when you get a new phone.

Right now, the application is still under development so you won’t find the official version anywhere. However, one can imagine that the application will appear in the store sooner than later.

iPhone and apple users get new app
Image Source: gsmarena.com

Stay tuned for more from Brandsynario!

Ghandhara Nissan Is Going To Launch An SUV To Pakistan Soon

ghandhara nissan launching suv soon
Image Source: chinapev.com

Automobile brands are increasing in Pakistan day by day. Despite the change in world economy due to the virus, the industry is booming. It is said that automobile sales have been at an all-time high in 2020-2021. Many brands have had a lot of success in selling their newest vehicles. Now, with the new auto policy on the market, a lot of vehicle prices have changed. Ghandhara Nissan wants to seize this opportunity.

Ghandhara Nissan is one of the most successful brands out there. They don’t think about bad reputations when it comes to vehicles. The vehicles specifications are so impressive, they speak for themselves and the company wants to make sure they reside among the top champions of the industry before the year is up. In light of that, they have decided to release a new SUV. It may just be seen in Pakistan soon!

nissan and new suv release
Image Source: youtube.com

Ghandhara Nissan And The SUV

According to sources, Nissan had Sedans planned for release too. However, they saw that the SUV market in Pakistan is quite high. Many people are going for them because of the comfort, space, and lifespan. You can expect an SUV to last for more than a couple of years before you decide to change it. There is no doubt that these vehicles are made with robust parts and enhanced capabilities.

The SUV that Ghandhara Nissan plans to launch goes by the name Chery Tiggo 8. One of the most outstanding features of the vehicle is the specifications. Not only is it fit for the whole family, one can easily take it out on long drives without a worry. You don’t have to think about having a bad back when you are done driving this on the long route. Due to the new auto policy, Ghandhara Nissan believes that it will be a good measure and benefit to introducing this SUV.

Some More Details

According to sources, the company intends to release the SUV in September. That is less than two months away and we can barely wait to see it! When it comes to the price, this vehicle might just step ahead of many others in the same region. Since it is an SUV, a hefty investment could be expected but it is not as high as one would imagine. The vehicle is said to be sold within the bracket of Rs.4 million to Rs4.5 million.

This seems like it could be quite a bargain to get this vehicle. One is getting a whole lot of premium SUV features at such a price. Maybe we get to see more and more people buying this vehicle as it hits the streets of Pakistan soon.

chery tiggo by Ghandhara Nissan
Image Source: autovehicle.info

Stay tuned for more from Brandsynario!

6 Netflix Shows Pakistanis Are Anxiously Waiting For

Netflix seasons
Image Source: Tom's Guide

Even though we have seen many entertainment platforms emerge, Netflix is still amongst the preferred ones. It has some of the best collections of TV shows. Apart from Netflix shows, you can also find movies from almost every region in the world.

Today, however, we are not going to focus on the movies but on the seasons. The Netflix way of launching seasons is that most of the time it releases all episodes in one day and takes its sweet time with the next season, so the wait is even more cruciating. Which Netflix shows are currently putting us Pakistanis through that? Let’s list them down, shall we?

1. Money Heist

The Spanish show, Money Heist became all the rage worldwide ever since it hit Netflix. Probably because you get to see one heist in two seasons and you get to relate to every criminal.

After much wait, we will finally be able to watch season 5 at the beginning of September. Until then, Netflix continues to tease us.

2. The Witcher

The Witcher features Henry Cavill in the role of the Witcher who, himself, is only half-human and goes around hunting beasts. Much awaited season 2 is in its post-production phase. If Netflix is not met with delays, The Witcher is expected to release on December 17th, 2021.

Read More: Here’s Who’d We Cast if Netflix’s Witcher was Made in Pakistan!

3. Lupin

If you have been following Lupin, it goes without saying that you must be desperately waiting for the new season. Well, I have good and bad news for you. The good news is that it was officially renewed for season 3. The bad news is that this happened recently, so there is still some time before you get to see the final product.

4. Umbrella Academy

Season one was a blockbuster. The second season might not have been loved as season one but the followers of the show are loyal and it is all because of, hands down, Number Five.

Tell me, I am wrong!

At least, it is announced that season 3 is happening.

5. You

Featuring the story of a stalker, the show itself acts quite like that because once you start watching it, you just cannot shake it away.

6. Kingdom

Even though Pakistan is still not that obsessed with the Korean wave, Kingdom is that Korean show that has trended in Pakistan with every new installment. The sad part is that season 3 has not yet officially been announced but it has not been officially canceled either. So, there may still be hope!

Well, until these Netflix shows get their upcoming season, all we can do is watch the old ones.

Stay tuned to Brandsynario for the latest news and updates!

Shell Tameer Awards 2021 – Empowering Youth To Establish Sustainable Enterprises

Image Source: Shell Pakistan

Karachi: 26 July, 2021 – To promote and recognize Pakistan’s bright, young entrepreneurs, ‘Shell Tameer Awards 2021’ has been launched, opening the application process from now until August 8th . This initiative is part of Shell LiveWIRE – a global flagship programme, locally named Shell Tameer, for enterprise development, envisioned to strengthen local economies, by promoting entrepreneurship and innovation.

Start-ups and innovators in their prototype stage are eligible to participate under six categories. ‘Clean Energy Solutions’ (CES) category includes disruptive technologies for access to energy, off-grid solutions, energy-efficiency etc. ‘Empowering Women’ (EW) category invites innovative tech solutions that enable gender equality and new livelihood opportunities. ‘Technology Innovation’ (TI) category fosters e-commerce, FinTech & smart solutions for Health, Education & Business. Other categories include; ‘Circular Economy’ (CE), ‘Transportation & Mobility’ (T&M) and ‘Bright Ideas Award’ (BIA). The functional benefits provided by Shell-Tameer include access to financing and capital, mentoring, investor pitches, Shell global support platforms, media exposure, and high-value networking.

https://www.facebook.com/Shell/posts/4237979682912271

Since its launch in 2003, Shell Tameer has successfully worked with more than 1000 startups and expansions, training 13,000 people through workshops, while engaging 800,000 youngsters. Till date, 26 entrepreneurs have already received Shell Global Awards, grants and trade opportunities, while nine participants have won the global ‘Shell LiveWire’ – Top Ten Innovators Awards, since 2015.

The Chief Executive Officer of Shell Pakistan Limited, Haroon Rashid stated, “We are eager to support diligent and talented youth of our society, in realizing their progressive dreams for a prosperous future. Shell Tameer is geared to help them transform brilliant ideas into sustainable enterprises. Shell Tameer is proud of the great performance of its alumni, as we continue to fuel the entrepreneurial spirit, showcase their achievements and explore the nation’s potential.”

Promoting an entrepreneurial culture, Shell Tameer is nurturing creative ideas through universities and incubation-centers. Shell is making diverse social investments, based on insights, in a digital era that has already enabled many young minds to structure global businesses worth billions of dollars.

Alexa Has Been Heavily Updated By Amazon, You’ll Be Surprised

Image Source: CNET

The famous Amazon AI technology, Alexa, has been heavily updated. The system has been given a new name (option) and also some new voices. Are we stoked or not? Read more about it here and don’t knock it till you try it.

Alexa Can Become ‘Ziggy’

The new name option being given to the digital assistant is Ziggy. It also has a new masculine-sounding voice to either pair with “Ziggy” or not. 

alexa updated amazon ziggy
Image Source: Amazon

The best part of the update is that you’re free to mix. Or remix, or do neither. There are separate settings for voice and the wake word which allows you to get whatever you want in this digital assistant. 

Masculine or Feminine or Simply Digital?

There is some ruckus about Alexa being made more masculine for another crowd. However, it can be debated whether Ziggy is a masculine name or not. It was the name of the computer in Quantum Leap, maybe it’s an allusion to that?

alexa updated amazon ziggy
Image Source: NDTV Gadgets

Moreover, Alexa or Ziggy doesn’t matter. It’s a piece of AI and it doesn’t have a gender. There is no need to impose one either.

Names Alexa Responds To

Alexa already previously had many other names. You could set the wake word to either  “Amazon,” “Echo,” or “Computer”. Since the popularity “Alexa” has gained, “Ziggy” is the first name name to appear as a new option. 

alexa updated amazon ziggy
Image Source: Amazon Science

The Amazon Echo device can also tell you things in three celebrity voices. These celebrities are Samuel L. Jackson, Melissa McCarthy, and Shaquille O’Neal. They, however, do have a gender. These celebrity voices can be used to tell you things like weather, timers and some goofy, personality-specific questions.

Change To Ziggy

The “wake word” is the name by which the device is called upon. The steps to change the wake word to your choice are the same. You can choose Alexa or others this way. The easy way is: “Alexa [or whatever your current wake word is], change your wake word”. Then Alexa gives you options and you choose.

To do it manually:

1. Open the Alexa app. Proceed to tap Devices on the bottom menu bar and then tap Echo & Alexa at the top. After this, tap the name of the device whose wake word you want to be changed.

2. Then you need to tap the Settings (gear) icon in the upper right corner. Scroll all the way down and then tap Wake Word. After that, choose the one you’d like to use.

Stay tuned to Brandsynario for the latest news and updates.

The Best Bakeries in Karachi

Are you one of those who can’t stop yourself from the tempting smell of freshly baked bread, cookies and creamy cake delights? If yes, you are probably not the only one! As the summer holidays are about to end, drown your worries with lots and lots of sweet treats and delicacies by trying out all the sweet eateries compiled for you.

  1. Pie in the sky

Be it the melt-in-mouth cheesecakes, scrumptious tiramisu, mouth watering brownies or finger licking lemon cakes, Pie in Sky won’t fail to offer any Meetha offerings to its sweet lovers!

It began as a premier bakery back in 2001 with its high-quality bakery items. Its specialties include Mocha java cake, Chocolate fudge,  Death by chocolate,  Chocolate malt cake and  Chocolate eclairs.

 Pie in the Sky

  1. Red riding hood

It is another best retreats of the city, particularly known for its customized cakes that are a work of art! However the bakery also specializes in a variety of baked goodies available in flavors including raspberry, lemon, peanut butter and chocolate. The bakery also offers other desserts, including scrumptious brownies with the toppings of sliced almonds, dried berries and currants. You can order it online or enjoy dining-in in its cozy seating area.

  1. Hobnob

It is a very popular and renowned bakery in town located at almost all the upscale locations of  the city. Inspired from European baking cuisine, Hobnob outlets are particularly renowned for using its unique portions for its baked accessories.It is also a perfect stop for all coffee lovers. Don’t forget to order some fresh crunch coffee bites and black forest delight to compliment your coffee.

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  1. Cakeoholic

 Their Chocolate Malt Cake has been the talk of the town for a while. Offering a variety of cake specialities such as the customized Kit Kat cake and Nutella Fudge Brownies, the bakery has established quite a name for itself. The best part, you don’t even have to visit them to enjoy a slice of deliciousness. They take orders and delivery their goodies right to your doorstep.

  1. La Farine

Relatively new in town, La farine offers a wide variety of baked goods that are extremely mouth watery. It is particularly famous for its classic delights. These are available at its Defense and Sharfabad locations. Try La Farine’s cream pastry, decorated cakes and flavored cup cakes whenever you next hit its outlet.

  1. Del Frio

Best known for its delicious cakes and other retreats, Delfrio is one of the fastest growing food chain outlets in the city. You will always find an influx of youth and trend savvy people here at around the clock.Next time you hit the café, don’t forget to try its sundae, milkshake and mouth watery coffee.

 

  1. The Cakery

It is a relatively more traditional sweet corner famous for its menu items as buns, delicate pastries, red velvet cupcakes and chocolate cakes. The cakery got so much popularity during its inception due to its unusual designs that are being specially prepared according to events and festivals.

 

  1. Cinnabon

Best known for its Cinnamon rolls, Cinnabon is best resort for all the sweet lovers. Its hot baked cinnamon bites made from exclusive tropical ingredients are just too hard to avoid.You can also order other sweet treats to indulge such as caramel pecanbon, cinnabon classic roll, chilattas, cinnabon stix and many more.

 

If you have more to add to the list, share with us in the comments below!

Source: Jovago.com 

How many of these have you visited yet? Explore the eternal beauties Pakistan is blessed with and promote Pakistani tourism. Log on to Jovago.com to get a flat 10% discount on booking any of these hotels. Happy traveling!

Jovago.com is Africa’s and Pakistan’s no. 1 hotel booking website.  Users can check rates, browse reviews and book over 200 000 Hotels worldwide on Jovago.com.

4 DIY Face Serums You Need To Try ASAP For A Dewy Skin

diy serum dewy skin
Image Source: Netmeds

Dewy skin has been trending in the beauty industry from the start of time. We call it the ‘glass skin’ nowadays and it’s totally worth the hype. That sheer glow on your face and the sheen looks so incredible and once you nail it, there’s no going back. 

However, with all the chemicals that come packed in beauty products nowadays, ditch the store-bought serums. Here are some ways to make a serum for dewy skin at home, the DIY way.

Gif Source: sadistria.blogspot

1. Aloe Vera Based Serum

For this serum, you will need 2 tbsp aloe vera gel, 2tbsp rose water, and 2 capsules of Vitamin E. Add them all in a bowl together and adjust the consistency. You should be able to spray it on your face.

diy serum dewy skin
Image Source: Hello Glow

Add it to a free spray container you might have at home. Use this serum two times a day, after washing your face. The benefits of this are that it is made from natural ingredients and has soothing properties that leave a glow on your face.

2. Glow Face Serum

Ingredients you need:

  • splash witch hazel 
  • 20 drops lavender essential oil
  • 10 drops tea tree essential oil 
  • 5 drops rose essential oil 
  • top it off with Jojoba oil

This serum is perfect for skin on the drier side and also prone to acne breakouts. The tea tree oil will fight bacteria while other ingredients will soothe and hydrate. The end product? Dewy skin that will make you feel your best self.

diy serum dewy skin
Image Source: MommyPotamus

3. Dew of The Morning Serum

Ingredients you need:

  • 1 tbsp jojoba oil
  • 1 tbsp rosehip oil
  • 4 drops lavender essential oil
  • 2 tbsp of rose water

    diy serum dewy skin
    Image Source: Free Your Fork

This is another great, gentle face serum that can help you achieve the dewy skin of your dreams. All the oils required to make this are super gentle and effective for skin (always do your research first!). Moreover, the rose water acts as the perfect balancer. This serum will give you the most gentle dewy effect, apply before you do your makeup. You will feel the difference!

4. Soothe and Glow Serum

This is one of the most popular DIY face serums for dewy skin on Pinterest. Brew a cup of green tea and add 5-6 drops of Vitamin E oil to it. Add it in a spray container and mist it on your face after washing your face.

Image Source: Pinkvilla

This will keep your face soothed throughout the day and vitamin E oil is like the best food for your skin. The final product will be a dewy effect that will put all beauty products to shame.

Stay tuned to Brandsynario for the latest news and updates.

10 Pakistan Athletes Who Made It To Olympics Games Tokyo 2020

pakistani athletes olympics 2020
Image Source: Tech Radar

The Pakistani team at the Olympics has definitely gone down in the last few years. The number of athletes supported and encouraged to participate has dwindled. However, that is not to say that the team that has gone nonetheless is not capable. Some of the finest athletes are representing Pakistan, one of whom has already made us proud.

pakistani athletes olympics 2020
Image Source: NDTV Sports

The Tokyo Olympics 2021

The Tokyo Olympics commenced on July 23 at the National Stadium of Japan. This is the 32nd edition of the mega multi-sports event to be held in Tokyo, Japan. Hence, this also makes it the second time Japan has hosted the event since the last time in 1964. As such, Japan becomes the first city in Asia to hold Summer Olympics twice.

Moreover, what is interesting is how this year’s event is also being called ‘Olympics 2020’. Since the last year’s games were cancelled due to coronavirus, this year is being called 2020. Additionally, more than eleven thousand athletes are participating in the 339 events featuring 33 sports in 50 disciplines. This year even new sports have been added.

Pakistani Team

pakistani athletes olympics 2020
Image Source: MCE Zone

The Pakistani team at the 2020’s Olympics in Tokyo consists of 10 athletes. Men and women from different parts of Pakistan have dedicated their lives to their sport of passion. Without further ado, meet the people making us proud!

pakistani athletes olympics 2020
Image Source: Desi Blitz

1. Arshad Nadeem

pakistani athletes olympics 2020
Image Source: Wikipedia

​Nadeem is representing Pakistan in the javelin throw event at the Tokyo Games. Moreover, he qualified for the Olympics during the 2019 South Asian Games. In that year, he hurled the javelin as far as 86.29 meters to create a new South Asian record. 

2. Mahnoor Shahzad

pakistani athletes olympics 2020
Image Source: Wikipedia

Shahzad has been the women’s singles badminton champion in 2017. She is also representing Pakistan at the 2020 Tokyo Olympics. As a result, Shahzad is supposed to take on Japan’s Akane Yamaguchi in her match.

3. Shah Hussain Shah

pakistani athletes olympics 2020
Image Source: Wikipedia

Shah is the son of the 1988 Olympic bronze medallist Hussain Shah and is going to be competing in the judo category. This will be his second appearance at the Olympics.

4. Gulfam Joseph

pakistani athletes olympics 2020
Image Source: Wikipedia

Incredibly talented Joseph is a 21-year-old shooter who will participate in the 10m Air Pistol event at the Tokyo Olympics. 

5. Bisma Khan

pakistani athletes olympics 2020
Image Source: Wikipedia

A brilliant and dedicated swimmer, Bisma is participating in the 50m freestyle swimming competition.

6. Ghulam Mustafa Bashir

pakistani athletes olympics 2020
Image Source: Wikipedia

Bashir is participating in the category of rapid-fire Pistol 25 metre.

7. Syed Muhammad Haseeb Tariq

pakistani athletes olympics 2020
Image Source: Wikipedia

Another brilliant swimmer, Haseeb Tariq has gone for the category of swimming 100-metre Freestyle Men’s.

8. Talha Talib 

pakistani athletes olympics 2020
Image Source: Wikipedia

A weightlifter from Gujranwala, Talib is competing in the ‘Weightlifting 67kg’ category and missed by a mere margin of 2kg from the bronze medal.

9. Muhammad Khalil Akhtar

pakistani athletes olympics 2020
Image Source: Wikipedia

Akhtar has been chosen for the Rapid Fire Pistol 25 metre at Olympics 2020.

10. Najma Parveen 

pakistani athletes olympics 2020
Image Source: Wikipedia

Parveen will be competing in the ‘Athletics 200 metres’ category in Olympics 2020.

All in all, we are more than proud of our athletes.

Stay tuned to Brandsynario for the latest news and updates.

First Pakistani Female Mountaineer To Summit Everest On The Mission To K2

Samina Baig first pakistani female mountaineer
Image Source: Instagram

Ali Sadpara, the high-altitude mountaineer, lost his life climbing the Killer Mountain, K2. Instead of people getting scared of it, there has been a flurry of activity around the less-traveled mountain. Samina Baig, the first Pakistani female mountaineer who summited Everest, was also making her way to the peak of K2.

First Pakistani female mountaineer to summit Mount Everest

Samina was born in Gilgit Baltistan, she always dreamt of climbing mountains and was able to summit Everest (8,849m) at the young age of 21. She was in fact, the first Pakistani woman to do that. Samina already holds the honor of scaling the Seven Summits, the seven highest peaks in the world.

Read More: President Pakistan Meets The First Female Pilot From AJK

Now thirty years old, Samina was making her way to get to the peak of K2. The expedition started in June and was already midway. In fact, today on the 27th of July, they were to summit the mountain. Samina’s brother Mirza Ali who was leading the expedition had said that they are expected to complete their mission by August 8th.

K2 – The Killer Mountain

While Mount Everest is the highest peak in the world and K2, the second-highest (8,611m), the latter is more dangerous which is why while Everest gets frequented by thousand of mountaineers, very few approach K2. The dangers that those brave mountaineers have faced have led to the mountain being nicknamed, Killer.

Yes, people, Pakistanis specifically, have summitted the Killer Mountain in the past, Ali Sadpara included. The first Pakistani did it in 1977, but were Samina be able to do it, she would have been labeled the first Pakistani female mountaineer to summit K2.

Read more: DSP Aneela Naz Becomes First Female Traffic Police Officer In KP

Ali Sadpara – the legend

It is the same mountain where Ali Sadpara went missing hoping to summit K2 during winter as well. It would have been a major achievement because, during winters, the conditions of the peak become more savage. Unfortunately, however, the Pakistani mountaineer along with the two other foreign mountaineers went missing. They were declared dead months ago. Their bodies have now been found near the bottleneck, the most dangerous of the places on the mountain.

Read More: Mountaineer Muhammad Ali Sadpara’s Video Makes Everyone Emotional

As is clear that the conditions of the mountain are unpredictable and quickly take the turn for the worst, you never know what can happen in a mere few hours.

The mountaineer has announced that unfortunately she will be calling her mission off and returning. While Samina must be disappointed but she clearly is a source of inspiration for future female mountaineers who share her dream. Hopefully, soon, we will see more girls reaching for K2’s summit.

Stay tuned to Brandsynario for the latest news and updates!

Acquaintance Of Zahir Jaffer Reveals Horrifying Details About Him

Zahir jaffer and account revealed
Image Source: bolnews.com

Disclaimer: This article contains information regarding the murder of Noor Mukadam, which may be distressing to some readers.

‌As each day goes by, more news develops on the Noor Mukadam and Zahir Jaffer. According to the details, he had been deported from the UK due to involvement in sexual violence. Additionally, the investigation revealed how the victim was tortured by the accused before the murder took place.

Today, we have an account from an acquaintance of Zahir Jaffer and Noor Mukadam. She has known both of them since their early years and has a lot to share. She has released an account of her experiences with both, Noor and Zahir. However, there is more to reveal as we dive into the details.

Zahir Jaffer and Noor case
Image Source: thepakistandaily.com

Zahir Jaffer’s Background

Sharing her account with The Centrum Media, Zahra Haider mentioned that there are a lot of wrongdoings surrounding this case. Firstly, in reference to his arrest video, she states that Zahir Jaffer was pretending not to speak in Urdu although he has spent most of his time in Pakistan. She mentioned that he had only gone to the US to pursue an undergraduate degree. She says that they were close family friends as kids but she was never close to Zahir. According to the account, Zahir was quite introverted and erratic at times.

Years later, Zahir was diagnosed with Schizophrenia. When a drug-induced psychosis triggered his Schizophrenia, he was taken back to Pakistan. However, the account also states that none of the facets of this mental illness contributes to what he did. The condition does not induce thoughts and acts of violence and murder since she, herself, knows mentally-ill people and that is certainly not how they act nor behave. Even when Zahir’s parents said that he was getting therapy and treatment, there are discrepancies in the facts.

Here’s the video by The Centrum Media:

https://www.facebook.com/tcmoriginalsofficial/videos/343535457260637/

Remembering Noor

In the video, Zahra remembered Noor as one of the best people she had known. Noor had not grown up in Pakistan but in Dublin. After some years, Noor came to Islamabad and continued her studies here. She stated that Noor wanted to be a vet because she loved animals a lot. How can anyone even think of harming someone who takes care of these creatures?

Zahra also mentioned ‌that Zahir’s friends were highly misogynistic and abusive. We are all aware that a company does play a part in influence. This shows that the crowd around him was up to no good either. The account further tells us even more and discussed different aspects.

Stay tuned for more from Brandsynario!

10 Things Every Szabist Karachi Student Will Relate To!

Szabist is not for everyone; only those who have a lot of patience and guts can tolerate being a SZABISTIAN.

Here are ten things we bet every Szabist student can relate to.

  1. 154 ki chai

First things first, 154 is a campus, and NOT just a number. And due to its famous chai, it has become a “baithak” spot for all Szabistians where they can have those “deep” conversations.

SZABIST - 154 campus

 

2. Crowded campus

Students keep flooding in like bees. It’s a fish market here, with so many students getting newly admitted to this beautiful university. And the already present ones not graduating, it’s a traffic jam at SZABIST.

WOW (Welcome to Orientation Week) – Day 01 – SZABIST University Karachi

 

3. Marathon from one campus to another

When one class is at 100 and another at 154, students had to run a marathon to reach there on time or get marked absent. With only three absences allowed during a semester, it gets super tricky to cope.

WOW (Welcome to Orientation Week) – Day 02 – SZABIST University Karachi

 

4. Parking Problem

Even though now Szabist has its Parking area, students still cannot find a place to park their cars and get late for their classes.

omar r quraishi on X: "SZABIST is an upright neighbour in Clifton - bans parking outside its buildings & students & staff make life hell for residents with parking https://t.co/AqRzKrXyat" / X

 

5. Cafe Cats

Yes! Szabist cafeterias are famous for their “Pet Cats.” They are super creepy and are always around. From Jumping on tables to chasing you around campus, they do it all.

6. 99 Campus

Szabist has its very own bhoot bangla, it’s known as 99 campus, where you get that eerie feeling during 6-9 classes.

7. Szabist Student Council (SSC)

The energetic and dedicated SSC team is always active in organizing the events to keep the students engage besides their studies.

Comedy Night – SZABIST University Karachi

8. Dera/ Chai Wala- the Ultimate spot to hide

When you couldn’t find someone around all three campuses, try searching for them at Dera or Chai Wala, they’ll be hiding there.

Photos at Boat Basin - کلفٹن - کراچی, سندھ

9. Program Coordinators are always busy

It’s IMPOSSIBLE to find the program coordinators free when we need them. They are busy in their work, in hiding. When asked from the reception, they are always around. However, no one knows where exactly they are.

10. 3-6 hour gaps between classes.

It’s hell for Students when they have a 3-6 hour gap between classes. With traffic issues around campus, one doesn’t get enough space even to sit and take a breath. But well, thanks to Dera and Chai Wala, this problem has been somewhat solved.

WOW (Welcome to Orientation Week) – Day 02 – SZABIST University Karachi

Tag all your Szabist friends who can relate to all the madness, yet love this institute!

Sarmad Ali, MD Jang Group & President Of APNS Receives Lifetime Achievement Award 2021 By PAS

PAS and getting new achievement
Image Source:

The Pakistan Advertisers Society ( PAS ) has bestowed its Lifetime Achievement Award for 2021 on Sarmad Ali, Managing Director of the Jang Group and President of the All Pakistan Newspapers Society for his contributions towards the development of the marketing communications industry.

The Award was presented by PAS President Asif Aziz at the third PAS Effie Awards held here virtually. In his remarks, Asif Aziz stated that ” This year it makes me immensely proud to present the Lifetime Achievement Award to someone who has contributed immensely to the growth of the industry, a man of substance, a doer and a person you can always count on”. He lauded Sarmad’s efforts in making Pakistan’s an advertising and marketing visible on international platforms.

PAS Alongside getting a new award

PAS And Achievements

In his acceptance remarks, Sarmad stated: “Getting this award would not have been possible without the inspiration I have received from my mentors in the media and the advertising fraternity and the support that I have got from my colleagues”.

He thanked “his mentors and his team” for helping him reach a stage where he could proudly hold up the award as a mark of his and their achievements. He dedicated his award to the Jang/Geo family and the newspaper industry that he represents. He concluded by asking businesses to reinvent themselves in wake of the Covid 19 pandemic. “To succeed in these trying times you have to break the rules and break the mould as I did”.

getting a new award at PAS

 

Body Of Mountaineer Ali Sadpara Has Finally Been Found

Ali Sadpara and another mountaineer body found
Image Source: explorersweb.com

In February, famous mountaineer, Ali Sadpara went on a climbing expedition to K2 with a group. However, due to changes in weather conditions, they were lost. A huge search and rescue were mounted but to no avail. After much effort and work, Ali Sadpara was declared dead by the government and the people mourned him. However, we must admit that a small part of us hoped he had made it out alive.

A New Revelation

According to the tour group ‘K2 Treks And Tours’, sherpas found two bodies on the mountain. One of them was 400m from the bottleneck and one of them was 300m from it. The latter one was later identified to be that of Ali Sadpara! After four and a half months, he has finally been found. According to sources, the bottleneck is the most dangerous spot on the mountain. To cross it means you have successfully reached the summit.

This shows us how determined mountain climbers are. Ali Sadpara was no less in his determination and strength. We hope that the family members of the personality are finding the strength to make it through this difficult time. One cannot imagine what they must be going through right now. However, we can pray and hope they are alright.

k2 and bottleneck ali sadpara
Image Source: explorersweb.com

Reflecting

Remembering the events of February makes us reflect on life a little bit. Everyone has a path to follow and each has their own destiny. Who conquers and walks their path with bravery depends on the person themselves. Ali Sadpara, definitely goes down in history as one of the most resilient figures to brace the terrain of mountains. It takes a willing heart to make such a journey.

k2 and ali sadpara body found
Image Source: bbc.com

Stay tuned for more from Brandsynario!

5 Reasons Why Red Meat Should Be Consumed Less

5 Reasons Why Red Meat Should Be Consumed Less
Image source: https://longevitylive.com/

Balance is key to everything, especially to good health, but with the onset of Eid-ul-Adha, the balance goes, and we tend to indulge in a lot of meat instead of keeping a check on our diet. However, the imbalance is not the only reason you should check your meat consumption. There are a lot of reasons why red meat should be consumed less. Take a look at some of the below.

1. Reduced Life Span

Studies show that people who indulge in a lot of red meat tend to have shorter life spans. Add in some unhealthy lifestyle practices—particularly obesity (or even mildly overweight); smoking; physical inactivity; and heavy alcohol consumption, and the stakes become even high.

Red Meat
Image source: https://www.prevention.com/

2. Heart Diseases 

Red meat contains a high proportion of cholesterol and saturated fats than white meat. Both cholesterol and saturated fats can contribute to increased blood cholesterol levels which can result in heart diseases. Research shows that high cholesterol foods lead to the production of trimethylamine N-Oxide (TMAO). This compound is associates with arterial blood clots, which can cause heart attacks and strokes.

Image source: gq.com

3. Diabetes 

According to a study, the incidence of Type-2 diabetes was high in patients who ate red meat than those who had a balance proportion of meat in the diet. The major linking factor is thought to be obesity which is the most risk factor for diabetes.

Image source: https://www.healthfitnessrevolution.com/

4. Read Meat Can Cause Inflammation

Since red meat is full of compounds, like saturated fat and iron, they can promote inflammation in the body. However, the process is gradual and sometimes asymptomatic, yet a steady buildup over the years can contribute to heart diseases, stroke and arthritis.

Red Meat
Image source: prevention.com

5. Global Warming 

Livestock contributes about 11% of the world’s greenhouse gas emissions. This is about one-third of the emissions from the agriculture sector. Resources like water and soil deplete to raise animals. Animal waste can also pollute rivers and streams. Fast-food chains are among the most critical contributing factors since thousands of animals are killed and raised per annum for the sake of food and, and the cycle continues.

Image source: https://www.gq.com/

Stay tuned to Brandsynario for the latest news and updates.

Is Canon Launching The Cheapest Full-Frame Camera Ever?

canon full-frame cheapest camera
Image Source: Camera Jabber

Tech experts have released a rumour pertaining to Canon that has many photography enthusiasts excited. Canon has always been the leader of photography equipment and now they’re becoming more accessible. Is the giant launching the cheapest full-frame camera yet? You’ll have to find out!

Canon Rumours

Canon Rumors is described as a”pretty solid source with a decent track record”. The site was first heard that Canon is “aiming to release a full-frame RF mount camera for under $800 USD in 2022”. That’s a pretty concise report and is enough to get many Canon fans excited.

canon full-frame cheapest camera
Image Source: Future

There are no rumoured specs yet which is also a bummer. However, the Canon Rumours site announced that the camera is “likely at least a year away”. Hence, the launch is expected for 2022 but what can be confirmed is that it is in the works.

Read more: 5 Top Trending Smartphones Pakistanis Are Buying In 2021

Succeeding The Old ‘Cheapest Camera’

If Canon does decide to release a new camera that would be the cheapest ever, it would succeed an older model of Canon. The Canon EOS RP is a full-frame camera released in February 2019 for only $1,299. At the time, it was the cheapest camera released to date. However, keep in mind, it was the cheapest ever full-frame camera. It was said that no camera would be able to beat this price but we guess Canon likes to set new records. 

canon full-frame cheapest camera
Image Source: Canon

The only downside fans are finding in this rumour is how far away it is. 2022 seems a lifetime away and people have careers to build! 

Pros and Cons

The move from the previous model to this one would make sense. The notable exception of the Canon EOS RP, the previous cheapest full-body camera has many good specs. For instance, it is the smallest and lightest interchangeable-lens camera with a full-frame sensor. However, it is now starting to age. 

It has a slightly dated autofocus and slow 5fps burst shooting powers, making it unfit for many types of photography.

canon full-frame cheapest camera
Image Source: Pinterest

Will The New Camera Be Full-Frame?

To make a camera at the price of $799, some serious changes will have to be made. Even the Canon EOS RP lacked in-body image stabilization (IBIS) because of its price cut: a feature good for stable photography.

Two of the main drawbacks expected are the size and cost. Fans are excited to see how Canon cuts corners to make the cheapest full-frame camera yet.

Stay tuned to Brandsynario for the latest news and updates.