The War Between Omore and Wall’s Continues During Eid

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Aug 3, 2013

Engro Foods’ ice-cream brand Omore plans to launch three new ice-cream flavors, Vanilla and Black Currant Sauce, Caramel flavored ice-cream with toffee and a Nutty Choc-bar, to complement the Eid celebrations while Wall’s is not far behind with its news variant Orangelicious, according to the Financial Daily.

Omore, with its already established product line of 24 flavors, decided to add these flavors in order to celebrate the arrival of Eid and also to strengthen its position in the local market.

Wall’s has already placed promotional billboards on Shahrah-e-Faisal to grab attention of consumers as Eid approaches.

The war between Omore and Wall’s continues.

In the past we saw Wall’s launching Fruttare after Omore’s ice-lollies such as Jellix gained popularity and Wall’s Badami was launched to re-captures the ‘desi audience’ which was shifting to Omore due to its rich taste.

The Pakistani frozen dessert industry is expected to do good business this Eid. With companies launching new variants and flavors, chances are that the frozen dessert industry will slightly improve in terms of performance.

Compared to last two decades, ice cream concentration and circulation has toned down. However, through such promotion, positive expectations can be made that all players in the Pakistani market industry are looking forward for reviving the ice-cream consumption.

‘Britvic’ opts for Nokia Windows Phone, deters Blackberry

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Web Desk

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Aug 3, 2013

Britvic, a UK-based soda beverage producer is looking to associating itself with Nokia and Windows phone through promotions and positioning.

According to Nokia, company officials at Britvic claimed they are looking for a Smartphone that would be in sync with their currently existing Microsoft infrastructure.

The Nokia Lumia series, which uses the Windows operating system, would allow the employees to carrying out office transactions with ease and efficiency.

Training officials of Nokia that arrived at the company, to give a demonstration, exhibited that with Nokia Lumia series one can not only work efficiently, but is also a user-friendly phone.

Nokia plans to give away 800 pieces of Nokia Lumia 720 to employees working at Britvic.

The Lumia series was preferred over Blackberry phones that were used by the company.

As Windows Phone Central claims, this is not the first time that Nokia has been preferred in comparison to Blackberry.

This trend is expected to continue in the near future, unless some long-awaited, massive changes are made in Blackberry Smartphones.

Sex Appeal in Advertising

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Web Desk

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Aug 3, 2013

We’re surrounded by advertisements that desperately competes for our attention. Everywhere we look, we find ourselves drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

Sex appeal can increase the effectiveness of an ad or commercial because it grabs the customer’s attention. It’s human nature to be curious about sex.

A pair of long legs on a billboard is more likely to catch (and hold) a guy’s attention than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs.

However, misuse of sex appeal can be costly. Many campaigns deemed offensive have started brand boycotts that affect sales and damage brand reputation.

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Abercrombie & Fitch (A&F) has been involved in several scandals, the latest from their most recent catalog entitled “XXX Wet, Hot Summer Fun.”

On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F’s advertising tactics. This resolution, backed by several nonprofit organizations, suggests citizens and shareholders boycott Abercrombie’s products and to take a stand against the company’s marketing strategies.

Sex in advertising has stirred controversy for many years, an advertiser must be careful when incorporating it in a campaign. Great advertisers consider not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers.

Studies show that the attractiveness of the endorsing model provokes positive responses. Nudity and graphic erotic content may grab consumer’s attention but doesn’t really generate positive feelings among viewers.

In other words, advertisers must be careful to avoid the “cheap shot,” which may negatively affect a brand’s image.

To avoid that, the sexual content in advertising must be appropriate to the product category and have a proper underlying message.

Sex sells, yes, but only when used “in good taste.” As marketers we must think not only in getting customers’ attention for the short term, but also in building a brand reputation that will yield long-term results.

TWITTER HOTEL: VACATION WITH SOCIAL MEDIA

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Web Desk

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Aug 3, 2013

For vacationers seeking a peace of mind and some me-time, staying disconnected from a smartphone and all things tech is a big relief. But if your idea of paradise is mingling with other Tweetaholics, then the “First Twitter Experience hotel”, named Sol Wave House, is here for you.

Located on the Spanish island of Majorca, the Sol Wave House uses the engaging power of social media as a way to enhance its overall hotel experience.

The Opening of hotel took place just a year ago. It features Twitter-themed rooms, drinks and a virtual community called #SocialWave that is created for visitors to interact and mingle with one another.

Guests at Sol Wave tweet each other by logging onto Twitter via a special web application which is available only through the hotel’s Wi-Fi. Once inside, guests can share pictures, send private messages, see who’s online, find out where other visitors are staying inside the hotel and much more.

Director social media, Sol Wave House Mr. Marco Fanton expressed his thoughts in an interview to TIME quoting that guests at Sol Wave House see the community as a fun and interactive extension. He further stated that guests share their holiday experience through social networks like Facebook, Twitter, Instagram.

At Sol Wave House Twitter theme include #TwitterPoolParty on Fridays where one can drink a Twitter-inspired cocktail or enjoy in the ‘Twitter Party Suite’ once the guest breaks the ice.

These private party suites host up to four guests and come with bubbly, sparkling blue balloons, hashtag licorice and a mirror that stirs up a tweet-worthy moment. Guests can make requests to have their minibars restocked by using #FillMyFridge hashtag and can order food and drink by just tweeting @SolWaveHouse.

So if you are a Twitter freak, doors to paradise just opened for you. Would you make a grab or not, let us know through your comments?

Major Merger: Publicis and Omnicom collaborate to become the largest advertising company globally

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Web Desk

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Aug 2, 2013

Global advertising agencies Publicis and Omnicom have agreed to a merger on July 28, according to Forbes.

The merger was finalized during a conference call on Sunday morning.

John Wren, CEO of Publicis Group and Maurice Levy, CEO of Omnicom, reached a decision to join hands in order to collaborate and create the world’s largest advertising company. Both Wren and Levy will, at present serve as co-CEOs.

“This is being done with a clear intention that we’re going to create value and create something that perhaps no one else had been able to contemplate creating,” Wren said.

With combined revenues of more than $23 billion in 2012, the merged organization is projected to generate revenues up to $35 billion as combined market capital.

In addition to the financial benefits, the company is looking ahead for yielding synergetic performance, combining tangible and intangible assets.

This merger will help the Publicis Omnicom Group (POG) to achieve greater targets and objectives that would benefit both companies.

According to the statements given by the company presidents, no planned job cuts have been decided yet.

Wren and Levy consider this a positive initiative to combat the changes and the challenges in the advertising arena.

Both the companies plan to expand their horizons into new segments but it is yet to be seen how they integrate two giants and serve clients simultaneously.

Facebook enters online gaming industry

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Web Desk

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Aug 2, 2013

Facebook is now looking ahead to officially launch its Game Publishing page, on its site as it is a popular interface for games and entertainment.

Since its advent, the social media network has brought much traffic towards games and entertainment.

According to Brandchannel, Facebook intends to target gamers by launching an entire community dedicated to them.

The website has “more than 800 million mobile users are adding every month” out of which “more than 260 users play games on Facebook”.

This initiative involves cross-industry competition, targeting gamers looking for an interactive platform, as social networking site caters to a niche which has potential to grow.

Facebook is looking for companies which it can collaborate with as its partner Zynga walked out on the social network.

Launching a page dedicated to gaming and offering one convenient platform to gamers would allow Facebook to establish its name on the online gaming zone.

TWITTER HOTEL: VACATION WITH SOCIAL MEDIA

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Web Desk

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Aug 2, 2013