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General Raheel Sharif Son’s Wedding Pictures Revealed!

By
Rabail Mansoor
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General Raheel Sharif Son Umar Raheel

Former army chief of Pakistan, General Raheel Sharif is a much-loved figure in Pakistan.  Just recently, Raheel Sharif’s son, Umer Raheel, got married to Mahak Toor and we are positively loving the wedding pictures.

Mahak is the daughter of businessman Farooq Toor who runs a vehicle’s business and is said to be a close relative of Yousaf Shirazi, Chairman of Honda Atlas Pakistan.

Dressed in a red and gold attire, the bride was positively radiant, sitting alongside her besotted husband, Umer.

The wedding was held in Lahore while the engagement took place a few months back at a farmhouse located in DHA, Lahore.

And guess what? We have got our hands on some of the pictures from the grand wedding!

LET’S TAKE A LOOK INSIDE GENERAL RAHEEL SHARIF SON’S WEDDING CEREMONIES!

Behold the lovely couple and their traditional look in all its glory at their grand Mehndi!

General Raheel Sharif Son's Wedding Pictures

We are in love with Mahak Toor’s regal bridal wear!

General Raheel Sharif Son's Wedding Pictures

General Raheel Sharif oozing class at the wedding!

General Raheel Sharif Son's Wedding Pictures

What do you think of the couple? Don’t you think they look perfect together? We wish them all the best for the new chapter in their life.

Stay tuned to Brandsynario for more updates.

Snapchat’s Older Version Might Finally Make a Come Back After All!

By
Anusha Sachwani
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Well, if you have been patiently waiting for the old Snapchat to return, you might just be in luck!

Although CEO Evan Spiegel previously told users to get used to the new version, the old one might just come back!

The new algorithm brought a little different to the company, as old users were not too happy with the sudden change.

Even Kylie Jenner shared a tweet of her not being fond of Snapchat anymore due to the update!

The aim of the update was towards business profiles after Instagram had introduced Stories which local businesses have been using to cash on. Snapchat caused the daily active user’s growth of Snapchat to fall from 17% to 3% after this.

Old Snapchat to Comeback?

A petition has been signed by over 1,250,000 people asking Evan to bring back the older version. Although going back to the old feed might not be suitable for new users and for the growth of the application, current users are not ready to settle for the new one.

According to Telenews, Snapchat initially ignored the feedback, but some users have reported seeing the Stories feed revert to the classic chronological order, rather than the algorithmically sorted feed recently.

Will the old Snapchat ever come back? Let us know what you think!

Stay tuned to Brandsynario for more news and updates.

Pepsi Brings Pakistan’s First Facebook AR Filter!

Summit Leadership Development & Consulting: Where the Greatest Minds Come Together

By
Anusha Sachwani
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A country can prosper, when it’s youth are provided the resources to play their part.

We often hear that there are not enough platforms in Pakistan which provide them the right guideline as to how to go about achieving their vision.

This is where Summit Leadership Development & Consulting comes in with its Dialogue 02 meet. The platform allows the youth to learn from some of the most professional names in the industry.

It also helps them get an exclusive insight as to what is going around both in Pakistani and international markets. Top officials from multi-national companies provide consultation on how to deliver, be competitive, and excel in the business ecosystem.

What is Dialogue?

Dialogue is a marketing & media forum, launched by Summit Leadership Development & consulting with the aim to bring together the most brilliant and most influential men and women who talk and consult about opportunities in Pakistan’s brand and communication sector.

Driving Pakistan Through Leadership

The collective idea is to bring all panelists, speakers, sponsors, and especially leaders of tomorrow together with an agenda of moving forward in the industry whilst making a difference.

Not just that, but to also create further opportunities while working together to overcome challenges by jumping over the hurdles instead of running into them. None-the-less, this is a massive opportunity for old and emerging brands to come together for progressive sessions.

Networking with Opportunities

What could be better than the chance to network with some of the biggest names? Whether you are a professional or you have just joined, networking is one of the best methods to mingle your way to the top.

Dialogue’s Session Panelists

The following are the session panelists:

  • Jerjees Seja, CEO ARY Communications Network
  • Syed Shahzad, VP Marketing & Communications, PTCL
  • Tahseen Shaukat, Founder/CEO Beats Consulting
  • Ateeq Rehman, Managing Director, GroupM Trading
  • Muhammad Urva, Media Manager, Reckitt Benckiser
  • Kiran Kohati, Head of Media & Corporate Communications, HBL
  • Omair Khan, Chief Sales & Marketing Officer, Geo Television
  • Agha Zohaib, General Manager, Mindshare
  • Faisal Tamanna, President Adsales, ARY Communication Network

The topics of the sessions will be ’30 Sec Spot is Dying – is it?’ and ‘Is Digital Disrupting TV Dollars in Pakistan?’

Summit Agenda

“People Don’t like preaching, BUT DISCUSSION, PRESENTING A CASE,  AND THAT’S IMPORTANT. tHEREFORE, I THINK WE NEED TO LEARN TO DIALOUGE MUCH MORE.”

Are you ready to learn?

Saba Qamar’s Hindi Medium Went from Reel to Real!

By
Rabail Mansoor
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What parents won’t do to get the best education for their children? A recent reel-to-real case has come into the light, in which a wealthy businessman, faked poverty to get his son admitted to a posh Delhi School.

Similar to the plot of the Saba Qamar and Irrfan Khan starrer, ‘Hindi Medium’. The man went to extreme measures for his son’s admission.

However, unlike the movie, this particular case did not see a happy ending. In fact, the accused was arrested by the Delhi Police on Saturday.

“The man made false EWS (Economically Weaker Sections) certificate, residence proof and I-T return documents among others,” DCP Madhur Verma, New Delhi was quoted as saying by news agency ANI.

The man in question? Gaurav Goel.

Goel had forged documents in 2013 for his elder son’s admission at the Sanskriti School in Chanakyapuri under the weaker section category quota. For that purpose, he stated his address as Sanjay Camp (slump near Chanakyapuri) showing an Indian Rs.67,000 as annual income.

However, when Goel tried the same tactic for his second son’s admission under the sibling quota, his truth came out which eventually led to his arrest.

The school found major discrepancies in the papers filed by Goel which alerted the officials leading them to call the cops.

According to a police official, what gave Goel away was his overconfidence. He told the school officials to shift his son from EWS to the general category due to improvement in his financial condition. He mentioned that he had an apartment in Safdarjung enclave which further strengthened the suspicion.

The complaint filed against him by the school led to an investigation. Income records showed Goel to be the owner of an MRI lab along with a wholesale business of pulses. Records also revealed that he has traveled to 20 countries.

Upon this revelation, Goel was arrested and his son’s admission has been cancelled. The police are now investigating whether any government employ had helped him in forging the documents.

Who would have thought this day would come?

Stay tuned to Brandsynario for more news and updates.

Saba Qamar’s ‘Hindi Medium’ Leaves Salman & Amir Khan Behind at Chinese Box Office!

Suzuki Confirms New Wagon R Model with New Look & Price Hike [View Spy Shots]

By
Anusha Sachwani
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Update: The new Suzuki Wagon R VXL model will come with a few changes. The changes are very minor, the model will now come with alloy wheels and chromed tail garnishing.

On the other hand, the price for the VXL model has also gone up by PKR 50,000. Now a Wagon R VXL model, which previously used to go for Rs. 11,14,000, will be sold for up to Rs. 11,64,000 with the new design changes.

Update: Pak Suzuki has announced that its new model of WagonR (facelift) which is going to come with new upgrades. Wagon R VXL is said to be equipped with alloy wheels and chromed tail garnish.

Previously priced at Rs 1,114,000, the variant can now see an increase of Rs 50,000 with ease. Pak Suzuki has also increased prices for other popular variants for the second time in the new year.

Pak Suzuki Once Again Increases the Price of Their Popular Cars!

There’s a rumour going around town, and it definitely is a good one! The word on the streets is that Suzuki Wagon R might be returning to Pakistan with a new look and new price!

Earlier, the manufacturer shared a circular to their respected dealerships, appreciating their efforts, and requesting them to halt all bookings for the Wagon R starting from 1st February 2018.

In the circular, the company also requested the dealerships to attend to all the bookings made before 31st January 2018.

Pak Suzuki Discontinues Wagon R Bookings

Earlier, we reported that the reason behind the decision was unknown, however, we think we might know why Suzuki went ahead with this decision!

Seems like the auto giant if bringing a Wagon R Facelift variant with a few upgrades to the car!

Though a lot of information is not available about the facelift variant, we can clearly see from the images above that the alloy wheels have been replaced and it is being heard that the VXL will get two major exterior upgrades, as well as a chrome trim piece (above numberplate).

There is still no word on the interior and other exterior changes. Because of the additional upgrades and changes, it is being expected that the price of the Suzuki Wagon R can see an increase of at least Rs 50,000 at a minimum and can go up to Rs 100,000.

Suzuki Pakistan Increases Wagon R Retail Price

Stay tuned to Brandsyanrio for more news and updates.

 

Shoaib Malik & Sania Mirza’s Child’s Surname Revealed!

By
Rabail Mansoor
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Shoaib Malik and Sania Mirza have certainly won millions of hearts after their publicized wedding in 2010, bringing together fans of the two nations. Their cute interactions on their social media accounts are “couple goals” for everyone.

Fans have been wondering when the couple will give the good news of welcoming a new family member, but would the baby be a Mirza or a Malik?

The duo has decided to surname their child as ‘Mirza Malik’ when they are expecting, according to Sania!

During a panel discussion on ‘Gender Bias’ at the ‘Goa Fest 2018’, the Indian tennis star opened up about her desire to have a daughter and much more. Sania was seen talking about carrying the Mirza Malik name forward.

“Today I will tell you a secret. My husband and I have spoken about it and we have decided that whenever we have a child, the child will have Mirza Malik as a surname and not just Malik. So that’s where we stand as a family including my husband. He actually wants a daughter,” 

During the discussion, Sania spoke about how her family too faced gender discrimination. She talked about how her relatives would tell her parents that they should have had a son to carry the family name forward.

“We are two sisters and have never wished that we had a brother. I have had fights with my uncles and aunts, who talk about it or come up and tell my parents that they should have had a son. For us, daughters are daughters and there was nothing like wanting a son to carry the family name forward,” the 31-year-old said.

She also mentioned how her family never felt the need to have a son, adding that post marriage she chose not to change her surname.

“I have not changed my surname (post marriage) and my name is still Sania Mirza and it will remain that way. The family name is going to go forward,” she said.

Stay tuned to Brandsynario for more updates.

Sania Mirza Supports Shoaib Malik Through a Hilarious Tweet!

 

 

First Transgender School All Set To Open In Lahore

By
Rabail Mansoor
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Pakistan is all set to witness the opening of the first-ever transgender educational and vocational institution in Lahore.

Named ‘The Gender Guardian’, it has been built by an NGO ‘Exploring Future Foundation’ and will start operations from 15th April 2018. The school will offer the transgender community to learn the basic skills that are required by the workforce today.

Students of this school will be provided with full 12 years of academic education, covering primary level to matriculation – eventually leading to college.

Founded by Asif Shahzad and the Exploring Future Foundation, Shahzad told Dawn News that the school has employed 15 faculty members initially. Adding to that, he said that two other branches are expected to open in Karachi and Islamabad in the upcoming days.

So far 40 students have taken admission at the school. According to reports, The Gender Guardian will also be providing technical courses, some of which include:

• Computer and mobile repair
• Graphic designing
• Fashion designing
• Hairstyling
• Beautician

The formal opening ceremony for the school will be held at the Gaddafi Stadium in the Alhamra Hall in Lahore on April 15th. Several showbiz personalities will be seen gracing the event.

What are your views on this initiative?

Stay tuned to Brandsynario for more updates.

Saba Qamar’s ‘Hindi Medium’ Leaves Salman & Amir Khan Behind at Chinese Box Office!

Pepsi Brings Pakistan’s First Facebook AR Filter!

By
Anusha Sachwani
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Pepsi has recently released one of the best communication campaigns the country has ever seen!

The brand has successfully managed to make everyone reminisce about the good old days, through a journey to portray the beautiful journey of music with Pepsi and how it has reached to where we are today.

Recently, the beverage brand partnered with Careem to give a once-in-a-lifetime opportunity to fans! They offered everyone a chance ride around town in authentic vintage cars, to build on our nostalgia!

However, the brand doesn’t seem to be stopping any time soon as it has more surprises up its sleeves. Pepsi has launched custom AR filters. In doing so, they have become one of the first brands in the country to take on this initiative.

The custom filters are the new talk of the town and Facebook, as they help you give a little-personalized touch on your pictures while reliving the classic moments of Pepsi, all the way up until this generation!!

These filters work as a reminder and a tribute to the past, with the first filter being dedicated to the legendary pop music of the 80s. The filter gives you a taste of just what it felt like to be in Pakistan in the 80s listening to your favorite pop music, with a huge disco ball and Pepsi-licious shades while creating new memories with the same nostalgic effect.

This filter is followed by another one that reminds us of one of the best moments in the country’s history. The glorious victory of the 92’ World Cup! For this filter, you can also wear Imran Khan’s iconic headband while marking a comeback like you’ve never seen before. Along with the trophy that the boys brought home, as the nation felt a whole new sense of pride.

That being said, these filters are a must try, with just a few simple clicks you can make your pictures even more unique, and even more you!

So without any further adieu, head down to Facebook right now and see just how you can tweak your pictures out with this latest offering from Pepsi! All you need to do is open your camera, scroll to the filter, and get clicking!

Mountain Dew is Painting the Town Black, Green & EXTREME!

By
Anusha Sachwani
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Black and neon have taken over the internet! These two duos are all we’ve been seeing recently whether it be on Instagram or on the roads too!

If your timeline is anything like ours, you’re probably just as curious about all the Mountain Dew branded helmets you’re seeing. Everyone has one and we’re totally jealous. They look like they’re gearing up for something EXTREME!

Mountain Dew has been doing a bunch of cool activities lately. There was their extreme Cholistan x Careem activity where they brought a badass rally jeep to the streets of Lahore.

And who can forget the Mad Block Decent Party in Islamabad, where we turned up till dawn!

Mountain Dew Brought the Biggest EDM Festival ‘The Mad Decent Block Party’ & it Was Lit!

Mountain Dew also pushed us to challenge our fears in their thrilling VR experience!

Needless to say, we’re super excited to see what they’ve come up with now. They’re dropping all the hints and we can’t wait for the big reveal. Knowing Mountain Dew, it’ll be something THRILLING and jaw droopingly EXTREME!!!

We want to get our hands on one of these black helmets! Don’t you?

Comment below on what you think Dew is up to! Your guess is as good as ours!

We have put on our thinking caps to figure out what the brand is preparing us for!

If you also want to solve this mystery, then don’t forget to keep an eye out for the hashtag #dewmotoextreme!

New Islamabad Airport to be Inaugurated as Liaquat Ali Khan International Airport

By
Rabail Mansoor
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UPDATE: The new Islamabad airport will be named Liaquat Ali Khan International Airport and it will be inaugurated formally on April 20 by Prime Minister Shahid Khaqan Abbasi.

The old Benazir Bhutto International Airport will be transferred to the new airport between April 19 and April 20.

It will be the biggest international airport in the country in terms of landing and passenger handling facilities.

The “Y” shaped new airport spreads over 19 square kilometers with 15 jetties including facilities to accommodate two double-deck A380, the world’s largest airplane, 15 remote bays and seven remote bays for small aircraft such as ATRs. For the 15 bays, the same number of lounges have been built to avoid mixing of passengers. The new airport has two runways each 3.5 km long.

Source: The News

Pakistan International Airline (PIA) will be operating a mock flight at the New Islamabad International Airport on Saturday.

As per schedule, a PIA flight will be seen landing at the International airport and the employee families will be seen checking in as passengers.

They will be passing through security, undergoing baggage scan and search by the Anti-Narcotic Force (ANF) after which they will be issued boarding cards.

The mock exercise will be observed by PIA Chief Executive Officer (CEO) Musharraf Rasool Cyan.

However, the formal inauguration of the airport will be on 20th April 2018.

Pakistan’s First 6-Star International Hotel Is Coming To Karachi

Upon inauguration, the current Islamabad airport will be transferred to the new International airport.

The new airport is spread over 19 square kilometers and boasts 15 jetties, 15 remote bays and will be able to facilitate two double-deck A380 (world’s largest airplane).

It will consist of a five-level security baggage check system with a mini cinema, food court, children’s play area and car parking. A separate car parking facility has also been built for the airport staff.

For ease, international arrival lounge will consist of five conveyor belts while 3 for the domestic arrival lounge has been erected. And the walls of the passenger lounges will be seen decorated with truck art.

To ensure a smooth flow of operations, a mock exercise run has been arranged. The management of PIA has asked its staff, crew members, Anti-Narcotics Force (ANF), Airport Security Force, customs along with other agencies to report by 8:45am in order to test the landing of the passenger plane and handling of passenger check-ins.

What do you think about the new airport?

Stay tuned to Brandsynario for more news and updates.

New Islamabad International Airport Makeover will Surprise You! [View Images]

Shell Rimula Celebrates Unsung Heroes with ‘What MAtters is Inside’ Campaign

By
Web Desk
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Fashion Pakistan Week 2018 All Set to Kick-Off

By
Web Desk
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After 10 years of recurring success, the pioneering Fashion Pakistan Council is set to commence the two-day Fashion Pakistan Week Spring/Summer 2018, on the 10th and 11th of April at the Pearl Continental Hotel in Karachi.

With a line-up of 15 prominent designers who will showcase their latest collections marking the trends of the season, there is much to look forward to at this year’s Fashion Pakistan Week.

The striking line-up for the first day includes 8 of 15 designers, Gulabo by Maheen Khan, Huma Adnan for FNK Asia, Cheena Chapra, Gogi by Hassan Riaz, Yasmeen Jiwa, The Pink Tree Company, Amir Adnan and Farah Talib Aziz. On the second day, the remaining 7 designers who will be showcasing include Deepak Perwani, Saira Shakira, Rozina Munib, Boheme by Kanwal, Nauman Arfeen, Natasha Kamal and AFH by Ayesha Farook.

“With FPW Spring/Summer 2018, the Fashion Pakistan Council introduces its new Executive Board. We are proud to welcome to the Fashion Pakistan Family: Senator Sherry Rehman, Ronak Lakhani, Sana Hashwani and our very own Tapu Javeri. This season it’s all about inclusivity. We take forward the mantra of fashion with a cause and support the Noor-e-Elahi Trust and their pioneering work for the deaf. Here onwards we look forward to walking the talk and support a new charity every season. We hope that fashionistas and celebrities attend and enjoy the grandiose two-day event,” said Feri Rawanian, the CEO of Fashion Pakistan Council upon sharing her excitement for the star-studded two-day event that will welcome fashionistas, celebrities and key media personnel from across the country.

All the partners involved in putting together the show include, Fashion Pakistan as the producer of the two-day event, Nubain Ali as the show director, N-Pro and N-Gents as the official stylists. Fashion Pakistan Council has also tied up with TV-One as their official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of great magnitude.

The renowned skincare brand that is making waves in the skincare industry, Physiogel will be the official red carpet sponsor. Aquafina, as the official beverage & backstage partner, Peak Freans Butter Puff as the official snack and The Deli serving as the official food partner. Shaheen Airline as the official airline partner and TDAP as the hospitality partner.

BlackBerry Sues Snapchat Over Infringement!

By
Rabail Mansoor
-

BlackBerry is in the news again and this time it’s for suing Snap – parent company of the popular Snapchat mobile application – for allegedly infringing it’s patented messaging technology.

The 71-page complaint filed by the company accuses Snap of infringing six of their patents including UI improvements for mobile devices, advertising techniques and map improvements according to the Verge.

“It also cites Snap Maps and the display count of unread messages on a notification dot as infringing activities,” the report said late on Wednesday.

Last month Blackberry had filed a lawsuit against Facebook and its subsidiaries in Los Angeles court – Instagram and WhatsApp – alleging the company for infringing on its patents.

Interestingly, the patents that are included in the complaints against Snap also appeared in the Facebook suit that BlackBerry had filed last month.  These two patent referred to the time data in messaging conversations while the other was for the display count notification dot.

According to the complaint, it was stated that BlackBerry had tried to resolve the matter outside court but had been unsuccessful in doing so.

In 2016, BlackBerry had sold its rights to design, manufacture and sell the BlackBerry branded mobile devices to TCL (Chinese company) and now focuses on producing the company’s mobile security products along with the software.

Stay tuned to Brandsynario for more updates.

Facebook Discontinues Search Using Numbers & Email in Latest Update!

By
Rabail Mansoor
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Facebook has certainly landed itself in troubled waters lately. With the recent Cambridge Analytica Case they have been trying to correct the situation by bringing updates to the platform.

Past updates include deploying safeguards for the protection of user data, disabling the third-party application data sharing as well as tweaking the ad targeting email policy.

In order to increase user data security, Facebook has now decided to shut down the search option for users using their phone numbers and email address.

This development is a result of not only the scandal related to the data breach but also due to the increase in data scraping activity on Facebook.

In a blog post, Facebook writes, “Given the size and class of the exercise we’ve seen, we imagine most individuals on Fb may have had their public profile scraped on this method. So we’ve now disabled this characteristic.”

As per latest Facebook reports, some ‘malicious actors’ form the ‘Dark Web’ were able to access people’s phone numbers and email addresses which they then used to link users profiles.

This is a major concern for not only the social media giant but also to the users as well. With this sensitive information, hackers and such are able to access all information that a user uploads and shares on their profiles, leading to potential threats along with identity theft of the user.

Mark Zuckerberg on Wednesday said, “We constructed this characteristic, and it’s very helpful. There have been lots of people utilizing it up till we shut it down at this time.”

Although Facebook allows users to customize their privacy and restoration settings, most of the users tend to stick to the default settings. This can lead to personal information being exposed to the wrong people.

What are your views on this new update?

Stay tuned to Brandsynario for more news and updates.

Apple Working on Touchless-Curved iPhone?

Here’s All That Went Down at PFDC Sunsilk Fashion Week 2018

By
Ghazala Sulaiman
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Pakistan’s avant-garde prêt-à-porter platform, Pakistan Fashion Design Council (PFDC) Sunsilk Fashion Week 2018 brought a joie de vivre gala to Lahore, with style being celebrated like never before!

Showcasing a new glossy venue and a refined format, the three-day long event hosted a glitzy lineup of rising and veteran designers.

With the right razzmatazz and the perfect pomp, the fashion week opened with a handful of collections that bowled us over with their exquisiteness.

Beginning with a High-Fashion Punch!

Successfully managing to raise the fashion quotient, the extraordinaire Sana Maskatiya’s ‘Color Dash’ was the highlight of the debut day.

Characterizing the contemporary women, Maskatiya’s designs were a funky blend of corporate and trendy style statements.

However, it was the young designer Hira Ali’s  Luxury Prét collection “Woman is Future” that became the talk of the town for its bold take on women empowerment.

Showcasing savvy slogans along with her line-up, Ali has smartly seized the social media spotlight for her out-of-the-box approach.

Ensembles by Debutante ‘Arjumand Bano’ were not really groundbreaking but exhibited extreme sartorial potential.

And the collection of up and coming designer, Hussain Rehar too were applaudable!

Also introduced this year was the PEL Craft/Design show with GOLD by Reama Malik showcasing 4-piece capsule collections by  Akif Mahmood, Hamza Bokhari, Shahroz Tariq and Zonia Anwaar.

A Heavy Rain of High Street & Luxury Pret on Day Two

Injecting some more sass to the fashion week were the solo shows by Nida Azwer and Saira Rizwan.

In an ostentatious display of tie-dyes and preppy patterns, Saira Rizwan’s upbeat collection ‘Tribal Bijoux’ single-handedly stole the limelight.

Meanwhile, Nida Azwer’s Mughal Court theme left us in awe.

The collection was the epitome of elegance and was oozing with royalty, brandishing eastern silhouettes and subtle shades.

Making some cheeky style statements on the ramp was the new menswear brand ‘Rici Melion’ with his ‘Uleysses’ collection. Spotted on the runway was a clown, a king with a stuffed tiger on his shoulder and a dramatic prankster to name a few.

Though the collection was quite eccentric, it managed to attract all the eyeballs it wanted.

Making some vibrant, saucy noise on the runway was Saira Shakira with her neon based collection  ‘Canvas’.

Creating a summer romance with chikan fabric on the ramp was Image with Dance Of Spring.

But it was Shireen Hasan that brew up a viridescent storm as she flaunted the art of block printing to the fullest.

The Finale was all About HSY!

With names like Zonia Anwaar, Rang Rasiya, So Kamal, KHAS and Rouge, day 3 was an impactful one with HSY shaking things up in the end.

The courtier’s ‘Knight’ Collection had created a massive buzz on social media prior to the showcase.

Enunciating the fact that women are their own saviors, HSY’s sleek line-up delved in hues of black and gold, with dazzling sequins and delicate adornments.

Bringing in the cool element to catwalk was Omar Farooq’s Republic.

Inspired by Japanese manga comic art, the chic collection rolled out casual jackets, hoodies, sweatshirts and track pants.

Fahad Hussayn made us fall in love with drapes and gowns all over again with  ‘The Gilded Wastelands’ collection.

A dose of Pablo Picasso was splashed out on the ramp with Mona Imran’s striking imageries and eye-catching geometrical accessories.

PFDC Sunsilk Fashion 2018 surely added a plethora of trendsetting moments to the bona fide fashion industry of Pakistan. The extravaganza that began with profusions of glamor came to an equally glamorous end.

Stay tuned to Brandsynario for more updates!

Brand Making a Difference – Mazboot Banegi, Meri Beti Parehgi!

By
Anusha Sachwani
-

Pakistan has shown some positive economic indicators in the past couple of years. According to IMF/World Bank GDP (PPP) forecasts for the 2017-2022, Pakistan has been predicted to be world’s 3rd fastest growing trillion dollar market, with its economy becoming more stable over the years.

However, as per World Economic Forum’s Global Human Capital Report 2017, our nation has been ranked as one of the worst countries for Education and Skills Development.

This clearly shows that education, being one of the most important social indicators contributing towards a developed nation, has been overshadowed in Pakistan.

This is especially apparent when it comes to the gender divide in educational opportunities for boys and girls!

Despite dynamic advancements, there are still some conservative mindsets that thrive in society, making it difficult for women to flourish and break through barriers.

DID YOU KNOW

‘Pakistan’s WOMEN MAKE UP 48.76% of THE POPULATION’

When it comes to education, the literacy rate for women against men is even less in number.

FOR THOSE WHO ARE UNAWARE

‘Pakistan has THE 6th Highest FEMALE POPULATION in the World’!

Out of 34 million school going Pakistani girls, only 11 million ends up going to school. However, 5 million manage to graduate from high school.

WHAT RESTRICTS GIRLS FROM THEIR RIGHT TO EDUCATION?

There are several factors that influence the parent’s decision to withdraw their daughters from schools

  • Families with less income and more children prefer educating boys as they are a source of financial support in the future
  • 42% of the world’s underage girl marriages happen in Pakistan and continues to be on the rise
  • Due to limited girls’ schools and colleges, families do not send their daughters to co-education institutes

EDUCATING GIRLS = PROGRESSIVE SOCIETY

“One child, one teacher, one book and one pen, can change the world” -Malala Yousufzai

Believe it or not, the right to education has been a fight that females have been facing from the beginning. Once, Sir Sultan Muhammad Shah was once heard saying;

“Personally, if I had two children, and one was a boy and the other a girl, and if I could afford to educate only one, I would have no hesitation in giving the higher education to the girl. The male could bend his energies to the manual effort for reward, but the girl’s function was the maintenance of home life and the bringing up of the children. Her influence in the family circle was enormous and the future of the generation depended upon her ability to lead the young along the right paths and instruct them in the rudiments of culture and civilisation.”

Statistics show that if the literacy rate of women increases by 1%, the average level of GDP will elevate by 0.37%.

“You educate a man, you educate a man.  You educate a woman, you educate a generation” -Brigham Hill 

This is a powerful factor to be considered for a developing country like Pakistan.

IT’S TIME TO SHOW OUR DAUGHTERS THEIR PATH TO DESTINY

Since independence, Pakistani women have made us exceptionally proud on international platforms including; Fatima Jinnah, Samina Baig, Malala Yousafzai, Benazir Bhutto, Muniba Mazari, Sharmeen Obaid-Chinoy, Syeda Ghulam Fatima and the list goes on.

Understanding and acknowledging the importance of educating girls, Lifebuoy Shampoo has unveiled a campaign to awaken the nation to this pressing issue – ‘Mazboot Banegi, Meri Beti Parehgi’ is a campaign which highlight’s issues like, conservative mindset of parents, early girl child marriage, boys given preference over girls, as the core reasons why young girls of Pakistan are deprived of the basic right to education. The short films then go on to show how parents, especially the mother, plays a pivotal role in being the protagonist for her daughter’s stronger future by giving her the gift of education.

UNITE WITH LIFEBUOY SHAMPOO TO MAKE IT ALL HAPPEN!

While the focus is to spread awareness about the importance of girl child education throughout Pakistan, the brand also aspires to create a self-sustaining platform in partnership with other organizations to enable more girls to go to school

Let’s join hands with Lifebuoy Shampoo to help our girls become strong, independent women! A simple missed call on 080033000 will help you pledge to this noble cause.

 

First Class of Asian Entrepreneurs Graduates from UNCTAD and Alibaba Business School’s eFounders Fellowship Program

By
Web Desk
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The first class of Asian entrepreneurs graduated from the eFounders Fellowship at a ceremony in Hangzhou, China. The program, a joint initiative by the United Nations Conference on Trade and Development (UNCTAD) and Alibaba Business School, aims to enable young entrepreneurs to unlock their full potential and to bridge the digital divide.

With the conclusion of the second eFounders program, Alibaba is now another step closer to fulfilling the commitment made by Jack Ma, founder and Executive Chairman of Alibaba Group, in his capacity as the UNCTAD Special Adviser for Young Entrepreneurs and Small Business. Over the next five years, Alibaba and UNCTAD will help empower 1,000 entrepreneurs in developing countries to use digital transformation for more inclusive and sustainable economic development.

“The energetic spiritand creativity of these young entrepreneurs and the altruistic approach they demonstrate in supporting the Sustainable Development Goals is encouraging,” Arlette Verploegh, UNCTAD’s coordinator for the eFounders Initiative, said.

“Their stories are truly inspirational and provide real-life examples that the young generation can use new technologies to generate economic opportunities for the benefit of their communities,” Ms. Verploegh added.

Out of 37 Asian entrepreneurs who graduated from the program, 5 were from Pakistan, namely:

  1. Muhammad Komail Abbas, Co Founder of Find My Adventure – A tourism platform that connects local tour providers from Pakistan to local and international travellers.
  2. Shazil Mehkri, Co-Founder and CEO of Sastaticket.pk – An online travel startup that makes travel bookings easy and transparent for Pakistani Travelers.
  3. Furquan Kidwai, Founder and CEO of Dawaai.pk – An online pharmacy network providing doorstep delivery for prescription medicines in Pakistan.
  4. Anum Kamran, Co-Founder of Buyon –An online marketplace enablibng small to medium sized businesses in Pakistan to sell online.
  5. Hamza Iftikar, COO and Co-Founder of DealSmash –A mobile app for shoppers providing targeted offers based on interests and buying patterns.

Shaping Champions for the New Digital Economy

Throughout the 11-day program, Asian entrepreneurs gained first-hand insights, participated in field visits and attended lectures to understand the digital transformation that has swept China during the last 20 years.

Using Alibaba as the study model, as well as attending meetings with and tours of local incubators and e-commerce business schools, the participants analyzed Alibaba’s ecosystem of platforms and solutions including Taobao Marketplace, Tmall, Alibaba.com, Cainiao Network, Hema and Fliggy, as well as recent industry trends and developments such as New Retail, rural e-commerce and the emergence of Internet celebrities.

Through these interactive and engaging sessions, the participants gained an understanding of the considerations made by Alibaba Group to support and grow the digital economy in China and looked into how they can apply the lessons learned in their home markets.

“We want to empower these budding entrepreneurs with fresh perspectives and provide the tools for success, through practical and theory-based sessions from our best and brightest talent within Alibaba and our network of partners,” said Brian Wong, Vice President of Alibaba Group, who heads the Global Initiatives program.

“It is inspiring to witness the passion in their pursuit for learning,” he said. “Their rigorous discussion of the issues and constant questions about the digital phenomenon in China have enabled them to discover new ideas and approaches for a more inclusive and sustainable development model for their own businesses and for the benefit of their communities back home.”

A unique aspect of the program was accessto top Alibaba executives and successful e-commerce players like PayTM, India’s leading eWallet provider, and Lazada, the largest e-commerce platform in Southeast Asia.

In addition, the participants visited various cutting-edge Alibaba facilities like Hema Fresh to experience a physical representation of the future of New Retail. They also had the opportunity tounderstand smart logistics with a visit to the Cainiao Jiaxing logistics center and appreciate the immense potential of rural e-commerce development at Bainiu Village, also known as China’s Taobao Village after the online shopping website due to the seamless integration of e-commerce with every facet of life there.

The entrepreneurs also experienced the transformative impact of technology on society in China, with visits to the Dream Town incubator in Zhejiang, set to be China’s Silicon Valley, and to Yiwu City, a critical node for wholesale trade for the nation, and the world’s largest offline B2B market.

A Global Fellowship for Communities around the World

At the conclusion of the intensive 11-day program, participants were challenged to share how they plan to impart their new-found insights in e-commerce, e-finance and payments, smart logistics, big data and tourism to fellow entrepreneurs and their communities at home, and formulate improvements to their business ideas.

Pakistani Entrepreneur, Anum Kamran, founder of Buyon.pk, an online shopping marketplace enabling small to medium sized businesses in Pakistan to sell online, talked about her experience, saying, “The journey at AliBaba was a once in a lifetime experience for me. The culture which has been cultivated by Jack Ma, is a one of its kind. Such cultures should be spread around the business community for future ventures to succeed. I am going back with not only learning, but also with strong friendships across cultures and countries. It has been a pleasure being a part of the journey put together with Alibaba and UNCTAD”

Another participant,Furqan Kidwai who established Dawaai.pk, an online pharmacy network, said, “Being a part of the eCommerce community, meeting Jack Ma was a lifelong dream. He is an inspiration to the business community. The culture experienced in China was an eye opener. The manner in which the economy in China is growing due to the tech business sector, is awe inspiring. The culture at Alibaba is one that I have not experienced even after working in Fortune 100 cultures. The credit of the culture and the success goes to Jack Ma and his emphasis on maintaining a strong culture. I hope to implement my learnings back at Dawaai.pk.’

The graduation of the 37 Asian candidates, who hail fromfrom Cambodia, Indonesia, Malaysia, Pakistan, the Philippines, Thailand and Vietnam,means they have been officially inducted as Fellows of the global eFounders Initiativenetwork, joining an inaugural cohort of 24 African entrepreneurs who graduated in 2017.

As part of the commitment by UNCTAD and Alibaba to ensure all Fellows actively apply what they have learned within their communities, both organizations will continue to follow up with the Fellows with the support of local stakeholders every three months, and support the creation of digital ecosystems designed for inclusive and sustainable growth around the world.

For more information on the eFounders Fellowship, please visit:

and http://unctad.org/en/pages/newsdetails.aspx?OriginalVersionID=1615

CPEC Chinese Engineers Disrespect Pakistan’s National Flag!

By
Anusha Sachwani
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Pakistan is known for its welcoming citizens and hospitality, but, no one had ever thought that our guests would be the ones to disrespect our officers, citizens, and nonetheless, our national flag!

A video shot in the city of Khanewal shows some of the most unbelievable footage one can lay eyes on! China-Pakistan Economic Corridor (CPEC) engineers were not only beating the police but were also physically and verbally abusing the citizens as well.

These engineers are a part of the highway project which links M4 Motorway from Bahawalpur to Faisalabad under CPEC. The Chinese men got into an argument with the local police over security.

Reports further state that the men wanted to camp without security, however, when the police denied their appeal, they started to become violent. One of the project engineers who was identified as Danny, reportedly threw a chair at the squad incharge.

However, the most indecent act from their side was to climb on to the bonnet of the police vehicle with Pakistan’s flag on the side. The is definitely not something which can be deemed acceptable as a flag is more than just an identification of a country for its countrymen.

That was not all, ARY reported that they also the stopped work on the project Wednesday morning and abandoned heavy machinery and vehicles on various roads in the area. They also resorted to violence and attacked police in their camp.

If you thought it could not get more out of hand, well, these so-called gentlemen also they wrote a letter to Punjab Chief Minister Shahbaz Sharif, claiming that police officials refrained them from performing their duties and attacked them.

View the entire incident below!

https://youtu.be/_yvmwohc4hY

Salman Khan Sentenced To Five Years in Jail

By
Web Desk
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It is a dark day for Bollywood and fans of Salman Khan. The Bollywood star has been found guilty in the 20-year-old Blackbuck poaching case and has been sentenced to five years in jail.

The Dabangg star is fined with INR 50,000 by the Jodhpur court and has reached Jodhpur jail.

Actors Saif Ali Khan, Tabu, Neelam Kothari and Sonali Bendre – the co-accusers in the case – were found innocent as the evidence against them was not strong enough under the Indian section 9/51 of Wildlife Act.

It was Salman Khan who was found guilty of using two firearms with alleged expired licenses. While convicting Salman Khan, the court said that the Dabangg star is a ‘habitual offender’.

Salman and his co-stars from Hum Saath Saath Hain were accused of hunting and killing two Blackbucks in 1998 in Kankani, Rajasthan. According to the Wildlife Protection Act, Blackbucks are an endangered species and hunting them is prohibited.

However, fans and followers of Sallu Bhai are in support of the star. Look at what they have to say about the court’s verdict against their favorite actor.

You have anything to add to the story? Let us know in the comment section below.

Originally published on Very Filmi.com

 

Atif Aslam’s Upcoming Song Will Feature Lulia Vantur!

By
Web Desk
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Atif- Aslam

Despite the ban on Pakistani artists in India, Atif Aslam is going strong in Bollywood with songs in recent hits including Baaghi 2.

The Pakistani megastar will also feature in the upcoming flick Race 3 where he will perform a song penned by none another than Bollywood heartthrob Salman Khan.

However, there is a twist in the tale and that’s the name of the vocalist with whom Atif will share the song – Iulia Vantur, alleged girlfriend of Salman Khan will make her Bollywood debut as a singer through this number.

Filmed on Salman Khan in Abu Dhabi, the song is choreographed by director Remo D’Souza. It was Salman who thought Iulia would be the perfect fit for a female vocalist for the song. While Atif Aslam reportedly recorded his portion of the song in Dubai, Iulia crooned her segment in Mumbai.

This third installment of Race has been making headlines since the day it was announced. First, the star-studded cast made this installment exciting, and now its upcoming romantic song is making people more curious.

Salman Khan and his alleged girlfriend Iulia Vantur’s marriage has been the talk of the town for the longest time now. However, neither of them have confirmed the news of their relationship.

Besides Salman and leading lady Jacqueline Fernandez, the film also features Anil Kapoor, Bobby Deol, Daisy Shah, Saqib Saleem and Freddy Daruwala. Salman’s Dabbang co-star, Sonakshi Sinha, will also make a guest appearance in a song that was shot in Abu Dhabi. The movie is expected to release on June 15, 2018.

How excited are you for this upcoming romantic song of Race 3? Let us know in the comment section.

Originally published on  Very Filmi.com

Contributed by: Hira Ahmed

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