Pepsi has recently released one of the best communication campaigns the country has ever seen!
The brand has successfully managed to make everyone reminisce about the good old days, through a journey to portray the beautiful journey of music with Pepsi and how it has reached to where we are today.
Recently, the beverage brand partnered with Careem to give a once-in-a-lifetime opportunity to fans! They offered everyone a chance ride around town in authentic vintage cars, to build on our nostalgia!
However, the brand doesn’t seem to be stopping any time soon as it has more surprises up its sleeves. Pepsi has launched custom AR filters. In doing so, they have become one of the first brands in the country to take on this initiative.
The custom filters are the new talk of the town and Facebook, as they help you give a little-personalized touch on your pictures while reliving the classic moments of Pepsi, all the way up until this generation!!
These filters work as a reminder and a tribute to the past, with the first filter being dedicated to the legendary pop music of the 80s. The filter gives you a taste of just what it felt like to be in Pakistan in the 80s listening to your favorite pop music, with a huge disco ball and Pepsi-licious shades while creating new memories with the same nostalgic effect.
This filter is followed by another one that reminds us of one of the best moments in the country’s history. The glorious victory of the 92’ World Cup! For this filter, you can also wear Imran Khan’s iconic headband while marking a comeback like you’ve never seen before. Along with the trophy that the boys brought home, as the nation felt a whole new sense of pride.
That being said, these filters are a must try, with just a few simple clicks you can make your pictures even more unique, and even more you!
So without any further adieu, head down to Facebook right now and see just how you can tweak your pictures out with this latest offering from Pepsi! All you need to do is open your camera, scroll to the filter, and get clicking!
