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Saudi Arabia Bans Selfies in Makkah and Medina

By
Ghazala Sulaiman
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February 2019: A new ban has been imposed in the holiest land of Arabs where women were finally allowed to drive or enter the sports facilities. It is no longer unusual to find halal clubs or movie theatres in the Kingdom of Saudi Arabia.

With so many rules changing, it comes as quite surprising that the newest ban restricts people from taking selfies in many designated areas.

The designated areas include Makkah and Medina where you can no longer take any more selfies – in fact, no more photos or videos either.

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2017 is the year of some dramatic transformations in the Kingdom of Saudi Arabia. It has not only allowed women to drive cars but also permitted their entry into sports stadiums.

Yet another change is now all set to happen in the nation, one that will also affect Muslims coming from all over the world to Mecca and Medina.

In its latest move, the Saudi Arabian government has banned pilgrims from taking photos and videos at the Holy mosques Mecca’s Masjid al-Haram and Medina’s Masjid an-Nabawi.

The statement read:

“In the case of any violation of the ban, security guards have been instructed to confiscate the photos and the camera if needed”

The measure is to protect and preserve the holy sites, prevent disturbances of worshippers and ensure the essence of worship in mosques.

Over the years, the rise in smartphone usage has compelled pilgrims to snap pictures of themselves at Holy sites. These photographs are then posted on Instagram and Facebook and are mostly taken in front of the Kaabah, the upper floor of the Grand Mosque and at umbrella-like canopies at Nabawi Mosque.

Critics deem such acts as a destruction of the mosque’s sanctity and a sign of disrespect to the mosque.

This development has followed the social media brouhaha created by the picture of an Israeli man in the Prophet’s Mosque, drawing heavy criticism on social media.

People of #SaudiArabia would stand with #Jewish Nation side by side

Posted by Ben Tzion on Wednesday, November 15, 2017

Every #Jew has always Remember that He/She is an integral piece of the entire #Jewish #Nation, even in the middle of 2nd…

Posted by Ben Tzion on Tuesday, November 14, 2017

What do you think about the ban on pictures in Saudi Arab’s holiest mosques? Let us know in the comments below.

Stay tuned to Brandsynario for more updates.

Still Confused where to Head this Valentine’s Day? We have the Answer!

By
Web Desk
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Let the old saying ‘Love comes from the stomach’ be your motto this Valentine Day. One thing is for sure, for those who are in love, Valentine Day is the perfect opportunity to spice up your love life a bit more.

For your happiest, saddest, and all those in-between moments, food will always be there, be consistent, and sometimes be heart-shaped. In honor of Valentine’s Day, be sure to celebrate the taste of love with PF Chang’s perfect menu for two.

PF Chang’s is the world-famous Asian themed casual dining restaurant. The best thing about them is their universal menu. From being approved from critics all around the world, they are offering a specialized Valentine’s Day menu to choose from.

The menu includes Red Chilli Buttery Shrimps, Spicy Chicken, and so many more delicious options. The food is prepared with progressive and highest quality ingredients with an artful presentation.

To make your day more special and memorable, the Valentine deal offers complimentary heart-shaped and delicious cookies depicting the expression of love using creative typography and hashtags.

Have you ever imagined not having a tasty dessert after dinner? Certainly not. To add an element of extra sweetness to the indulgent menu, the Pastry Lab of PF Chang’s embraces the philosophy of serving a variety of contemporary mouthwatering dessert.

The desserts hit all the right notes to evoke the full flavors combined wonderfully that will definitely make you come back for more.

Sealing your perfect Valentine Day, the warm ambiance to its exceptionally well-mannered staff, this restaurant is something that you and your partner would definitely like to experience. The exquisite delightful restaurant opens its doors into the magical world of love and affection. It’s the perfect dine-in for all age groups.

Love is in the air; if you are looking for a delightful place where you can express your feelings just within the environment without saying anything, then PF Chang’s is where you should drive this valentine. Surprise your partner with the lavish experience and enjoy the special set menu for only Rs. 5500/- (Couple). So, make your reservations now!

‘We can act now’ – Accountants & Regulators Urged to Tackle Technology Being used in Economic Crime

By
Press Release
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acca Cert PFM qualification

Leading accountants have urged regulators to keep pace with technology in the fight against economic crime.

Estimates show financial crime costs the world $3.5 trillion per year — more than the gross domestic product of the UK – and often sees countless people lose savings, jobs and sometimes much more.

A new report, Economic Crime in a Digital Age, features analysis from senior practitioners at ACCA (the Association of Chartered Certified Accountants) and EY. It focuses on the challenges business faces in fending off breaches from sophisticated attackers.

The panel found there is still a pressing need to create a regulatory environment that supports financial innovation as well as limiting the risks for consumers and businesses. Policymakers and regulators must overcome the technology lag – where legislation has sufficiently caught up with technology.

Jason Piper, head of Tax and Business Law at ACCA, believes technological advances and criminal activity can often go hand in hand.

Mr. Piper says the scope of technology means there are more potential victims of economic crime in single attacks.

He says: ‘Economic growth flourishes on technological advances, however criminal activity also responds and reacts, and the opportunity that criminals exploit creates challenges for regulators, legitimate businesses and their customers, auditors and advisers alike.

‘This lag will be exacerbated by the skills and knowledge deficits within the regulatory and law enforcement community. In recent years, criminals have benefited from operating internationally in a way regulators cannot.’

Rogue actors are increasingly abusing emerging technologies and innovation to compromise data integrity. In order to effectively mitigate this risk, companies need to carefully review and assess areas such as Artificial Intelligence (AI), Robotic Process Automation (RPA), and cybersecurity linked to their critical processes and data.

Commenting on the report, ACCA’s head of Pakistan, Sajjeed Aslam said, ‘Cyberspace does not recognize national borders – but law enforcement must. To tackle crime, businesses and law enforcement around the world need to be able to act together, and that relies upon a coordinated global regulatory approach which recognizes the new landscape and reflects the demands of a digital age.’

Andrew Gordon, EY Global Forensic & Integrity Services Leader says: ‘Embedding a culture of integrity is critical for organizations. Achieving this through a combination of data insights, governance, culture, controls and procedures will help organizations protect themselves in the constantly transforming risk landscape.’

Mooroo Talks About Controversies Related To PISA Awards 2020 in His Latest Vlog [Watch Video]

By
Laiba Omer
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Mooroo aka Taimoor Salahuddin uploaded a vlog on the 13th of February titled “Why I Lost the PISA Awards” where he took his audience on a journey to PISA awards 2020 in Dubai.

Mooroo started his vlog that is trending on YouTube, in panic as he was rushing towards the airport to catch his flight to Dubai.

He explained, “Aaj hi pata chala hai ke jaraha hoon, waisay tou kaafi dair idea nahi tha ke PISA Awards hongay” confirming that massive miscommunication took place among the organizers of the show.

Mooroo also complained as to how he was offered an economy class ticket at the last minute while many others were flown in a private jet to attend the awards ceremony.

Watch Video: 

https://www.youtube.com/watch?v=1815U3rRqA8

Many artists were contacted by the organizers but were never sent any tickets to travel at the last minute.

Rafay Mahmood, a journalist took it to his Twitter to explain the situation,

Nabeel Zafar also took it to his Facebook to write a detailed account of how he was disappointed with the organizers:

In his vlog, Mooroo reveals that a Mercedes was waiting for him at the airport while his stay was accommodated at the Palazzo Versace Hotel.

Mooroo agreed that while there were some problems, the biggest accomplishment of PISA Awards is that it recognized digital content creators such as his own self.

For more news and updates, stay tuned to Brandsynario.

The World’s Highest Paid Celebrities – Forbes List 2019

By
Laiba Omer
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Forbes

The world’s highest-paid celebrities include singers, footballers, musicians, and many renowned personalities around the globe.

The list for The World’s Highest-Paid Celebrities Forbes 2019 is out!

Top 3 highest-paid celebrities include Taylor swift at a whopping $185 M, Kylie Jenner at $170, and Kanye West at $150 M.

Women make it at the top of the list! Taylor Swift is an American singer-songwriter while Kylie Jenner runs her makeup empire just at the age of 22.

Kanye West is among the most critically acclaimed musicians in the world at the moment. He is an American rapper, singer, songwriter, record producer, entrepreneur, and also a fashion designer.

  1. Taylor Swift – $185 M

2. Kylie Jenner – $170 M

3. Kanye West – $150 M

5. Lionel Messi – $127 M

6. Ed Sheeran – $110 M

7. Cristiano Ronaldo – $109 M

8. The Eagles – $100 M

9. Dr. Phil McGraw – $95 M

10. Canelo Alvarez – $94 M

11. Roger Federer – $93.4 M

12.Howard Stern – $93 M

13. J.K. Rowling – $92 M

14. Russell Wilson – $89.5 M

15. Dwayne Johnson – $89.4 M

16. Aaron Rodgers – $89.3 M

17. LeBron James – $89 M

18. Rush Limbaugh – $87 M

19. Elton John – $84 M

20. Jay-Z – $81 M

20. Beyonce Knowles – $81 M

22. Ellen DeGeneres – $80.5 M

23. Stephen Curry – $79.8 M

24. Chris Hemsworth – $76.4 M

25. Drake – $75 M

26. Kim Kardashian West – $72 M

27. Ryan Seacrest – $71.5 M

28. James Patterson – $70 M

29. Sean Combs – $70 M

30. Metallica – $68.5 M

31. Robert Downey Jr. – $66 M

33. Akshay Kumar 32. Kevin Durant – $65 M

33. Tiger Woods -$63.9 M

35. Gordon Ramsay – $63 M

36. Rihanna – $62 M

37. David Copperfield – $60 M

38. Kevin Hart – $59 M

39. Jackie Chan – $58 M

39. Travis Scott $58 M

41. Katy Perry – $57.5 M

41. Justin Timberlake – $57.5 M

43. BTS – $57 M

43. Bradley Cooper – $57 M

43. Pink – $57 M

43. Adam Sandler -$57 M

47. Scarlett Johansson – $56 M

48. Ben Roethlisberger – $55.5 M

49. Lewis Hamilton – $55 M

49. Anthony Joshua – $55 M

49. Khalil Mack – $55 M

52. Russell Westbrook – $53.7 M

53. Billy Joel – $52 M

54. Bruno Mars – $51.5 M

55. Novak Djokovic – $50.6 M

55. Mike Trout – $50.6 M

57. Jimmy Buffett – $50 M

57. Eminem – $50 M

59. Fleetwood Mac – $49 M

59. Judy Sheindlin – $49 M

61. Phil Mickelson – $48.4 M

62. Ariana Grande – $48 M

63. Paul McCartney – $48 M

64. James Harden – $47.7 M

65. Conor McGregor – $47 M

66. DeMarcus Lawrence – $46.9 M

67. Sean Hannity – $46 M

67. The Chainsmokers – $46 M

69. Steve Harvey – $45 M

70. Bryce Harper – $44.5 M

71. Guns N’ Roses – $44 M

72. Chris Paul – $43.8 M

73. Chris Evans – $43.5 M

74. Kyrie Irving – $43.3 M

75. Giannis Antetokounmpo – $43.2 M

76. Jennifer Lopez – $43 M

76. Sofía Vergara – $43 M

78. Luke Bryan – $42.5 M

79. Drew Brees – $42.4 M

80. Simon Cowell – $42 M

81. Aaron Donald – $41.4 M

82.Damian Lillard – $41.1 M

83. Paul Rudd – $41 M

83. Jerry Seinfeld – $41 M

83. Rolling Stones – $41 M

86. Sebastian Vettel – $40.3 M

87. DJ Khaled – $40 M

87. Marshmello – $40 M

87. The Weeknd – $40 M

90. Lady Gaga – $39.5 M

91. Blake Griffin – $39.1 M

92. Dave Matthews Band – $39 M

93. Rory McIlroy – $39 M

94. Paul George – $38.6 M

95. Zac Brown Band – $38.5 M

95. Calvin Harris – $38.5 M

95. Kendrick Lamar – $38.5 M

98. Brandin Cooks – $38 M

99. Shawn Mendes – $38 M

100. Celine Dion –  $37.5 M

For more news and updates, stay tuned to Brandsyanrio.

These Valentine’s Day Sales And Discounts Are Perfect For Your Loved Ones!

By
Kinza Piracha
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Love and deals are in the air. If saving money on fashion, beauty and more gets your heart beating faster then look no further than this list of the best sales happening as Valentine’s Day approaches.

Gear up to fall in love with lower prices on tons of new brands and products that you will thank us later for!

Save on everything from traditional gifts like flowers and perfume to tech, travel, and fashion. You’ll probably even find a few excuses for self-gifting in this year’s crop of Valentine’s Day sales.

Well, we don’t have all the categories that are mentioned above covered but we do have listed down the beauty and fashion brands for you to keep a hawk’s eye at when considering shopping for Valentine’s Day.

1. Mausummery 

2. Bareeze

3. Hobo 

4. Agha Noor 

5. CoNatural 

6. The Body Shop 

7. INGLOT

8. Stoneage

9. Nimsay 

10. GENERATION 

Whether you’re celebrating with a significant other, partying it up with friends, or going stag this Valentine’s Day, we’d say that all of us deserve a little pick-me-up to honor this day of love (or in some case, self-love)!

While you can always turn to the classic chocolate and flowers combination to treat bae with this Friday, there’s also ample of other V-day sales to shop this week that would bring a smile to your significant other.

So, how many of you are taking your partner shopping or giving them something from the list mentioned above? Let us know and a very Happy Valentine’s Day to you all.

This Latest Skin Whitening Ad Has Sparked A Huge Debate On Social Media!

By
Kinza Piracha
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skin whitening ad

White is a good shade and I genuinely like white. It is usually correlated with virtue and peace. However, when people begin comparing the color white with an individual’s beauty, cleanliness or even their reliability as a person things are put out of order.

Women in Pakistan have had this certain image where in commercials, they are portrayed as the ’gharelu aurat’ who is occupied in the kitchen or trying to impress the larkay vaale for the proposal.

From Zubeida Aapa’s whitening soap to Faiza beauty cream, all the brands are in a race against the dark complexion.

Recently, another brand who is popular for the same responsibility attempted to create a product to make women in Pakistan fairer so they could have a happy married life (what even?).

Have a look at the commercial by Skin White Beauty Soap

Client: Skin WhiteAgency: SochProduction House: Checkmate IncExecutive Producer: Mustafa MunawerDirector: Inam ur…

Posted by Checkmate Inc on Saturday, February 8, 2020

The ad shows how a woman who is fair in complexion spellbinds a man with her looks and he ties the knot with her solely because she is fair in complexion. The entire credit goes to the Skin White Soap which made the girl gori.

Pakistanis, however, did not appreciate the commercial and pointed out that appearance is just secondary when considering a girl to marry.

Have a look at a few of the responses:

Some people requested the brands to step out of the shell of gori rangat 

Others suggested to look at the bigger picture and work on generating better ideas

People also stated that this commercial is very problematic

While some brands in Pakistan are striving to be inclusive and think outside the box, commercials like these are attempting to make a failed attempt to prove that women like Amna Ilyas, Beyonce, and Deepika Padukone are unattractive.

Word of advice for the brand? Think beyond the color of the skin.

Unilever Will No Longer Advertise Ice Cream to Children Over Obesity Concerns

By
Anusha Sachwani
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unilever

Transnational consumer goods company, Unilever, has announced that it will no longer advertise its ice cream brands to children under 12 years of age amid childhood obesity concerns.

The brand announced that it will revise its marketing principles for food and beverages. Unilever has a vast portfolio of brands including Magnum, Wall’s, Ben & Jerry’s and Klondike.

How will this change be implemented?

Unilever shared that his change will be applicable to all forms of media and communications; TV, radio ads, digital activity, social media and digital ads, apps, PR materials, online games and other communication like product placements alike.

Giving an explanation of the change in strategy, Unilever explained that the World Health Organisation calls childhood obesity one of the most serious health issues of the 21st century.

It’s a move designed to help parents, caregivers and kids make informed choices about the food and drinks they buy, and to address the rise of social media, and the vast increase in products on sale, -Blog Post

Furthermore, the brand added that it will restrict its influencer policy for social media and will not run ads on TV channels whose 25% or more of the audience represents children under 12.

According to Unilever, it previously marketed products that met its ‘Highest Nutritional Standards’.

What is the ‘Responsibly Made for Kids’ Promise?

Taking the responsibility to make a change for the betterment of children, one of the brands in Unilever’s portfolio, Wall’s, has decided to become the first global ice cream brand to make a ‘responsibility made for kids’ promise.

This promise has been set on 3 pillars which have been established to help guardians and caregivers to choose products for their children; Responsibly Communicated, Responsibly Sold and Responsibly Developed.

We at Wall’s believe that everyone deserves a little joyous treat from time to time and we strive to offer something for everyone. Our promise is a genuine commitment to make and market products to children responsibly.

It is the promise of better ice cream and healthier, happier children. Both now and in the future, -Matt Close, Executive Vice President, Global Ice Cream Category

We have yet to see how Unilever Pakistan plans to implement this new strategy.

We have reached out to the brand for comments.

Stay tuned to Brandsynario for more news and updates.

The Hobnob Bakery Turnaround Story

By
Web Desk
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hobnob

Hobnob is a household name in Karachi. A bakery that we grew up to, during birthday celebrations, after school for a quick treat, or tea-time snacks at home.

Established in 1998, Hobnob revolutionized the bakery concept in Pakistan by bringing innovative products that were not readily available in the market and winning the hearts of Karachites.

Over the next twenty years, the company expanded to become Karachi’s largest bakery chain with 20 outlets that covered most neighborhoods of the city

However, during this time the company faced stiff competition from other entrants and was finding it difficult to stay relevant to the changing needs of the consumer.

Revamping the Bakery Industry in Pakistan

Two years ago, there was a change in management at Hobnob Bakery. After seeing a new look at Karachi Eat, and following them on social media, Brandsynario decided to take a look at the new Hobnob to see what all has changed and whether the revamped Hobnob lives up to the hype.

Fresh Look, Hot Interior

Upon entering the bakery, the most noticeable change was its new interiors. The retro logo has been phased out with a modern and fresh logo design of ‘Hobnob’, surrounded by sketches of various bakery products placed onto a dark green background.

Copper lights hang from wooden rafters that run the length of the ceiling and new product displays illuminate their latest additions. The overall look and feel were fun and comparable to any bakery one might visit abroad. Quite a significant change from the old look.

The Goodies and Delights

The bakery had a wonderful smell of freshly baked biscuits and upon inquiring, the salesman explained that most Hobnob outlets have an oven in the store, so that products can be baked fresh throughout the day.

There was an open kitchen behind the bakery counter where staff was pulling out freshly baked Chicken Patties and Brownies. We immediately pounced on the Nutella Brownies, which were fudgy, soft from the center and had a crunchy layer of Nutella and oats on the top. Super yummy!

We were surprised to see the new range of products that Hobnob had on offer. The displays were full of Cupcakes, Eclairs, Tarts, Brownies, Doughnuts, Mini-cakes, Biscuits, and Patties. On top of the display were freshly baked Butter Croissants, Chocolate Croissants, and Savory Turnovers. There was also a ‘Grab and Go’ section that had Sandwiches, Bowls, and drinks for those looking to grab a quick meal.

Just when we thought we were done, we came upon Hobnob’s signature products, the cakes! The classic fudge cake we all remember was still sitting pretty in the cake display, but it was nestled amongst a slew of new and innovative cakes.

The rainbow cake, Pina Colada three milk cake, and Hot Chocolate Cake all caught our eye but we finally opted for the Strawberry Frasier Cake made from fresh strawberries. We brought it back to the office and it was gobbled up in minutes.

We didn’t stop here though. We went to a couple more outlets to see whether the experience was similar. While the décor and vibe of the branches were similar, not all outlets are large enough to have a kitchen for in-store baking.

Based on our first experience we couldn’t resist trying more products. While most products were good, the ones that really stood out were the malt cupcake, walnut tart, lava cake, and potato chips.

Final Verdict

The final verdict? The management change has worked wonders for Hobnob, transforming an old bakery into a modern, hip place to indulge in a variety of treats, whether it be for celebrations or casual snacking.

A must-visit!

OPPO – Proud Partner of Pakistan Super League 2020

By
Laiba Omer
-

The camera expert and leader in mobile technology, OPPO is thrilled to be the official smartphone partner of Pakistan Super League 2020.

PSL is a perfect example of Pakistanis love for cricket and OPPO has played a prominent role in the promotion and development of sports across the country.

This partnership is another testament of the brand’s vision and belief in the capability of Pakistan’s youth where it connects the two with its smartphone during the religiously followed tournament.

Pakistan’s No. 1 smartphone brand has made a lot of exhilarating offers for its customers with this collaboration which will be announced once the tournament officially kickstarts.

Oppo

 

OPPO has always been tapped on touchpoints that resonate with the ever-evolving audiences in Pakistan and globally with entertainment and sports globally.

The company was a global partner of the ICC cricket world cup 2019 and has now set a benchmark again in the field of cricket with this partnership with PSL 2020.

Reiterating the significance of cricket in Pakistan, CEO OPPO Pakistan George Long said, “We are proud to partner with PSL 2020. As a brand, we support the youth and it is our mission to develop and promote everything that the youth is involved and interested in. We continuously aim to associate ourselves with platforms that enable us to connect and engage with customers and PSL is a perfect example of such a platform as we as a nation are very passionate about this sport”.

SEO Oppo

This PSL season will be jam-packed with a lot of fun and exciting activities for all the smartphone users as OPPO is all set to take cricket and digitization to a whole new level.

Pakistan Super League will officially begin on 20th February and the matches will take place in various cities of the country with the finale on 22nd March 2020 in Gaddafi Stadium Lahore.

HMD Global – The Home of Nokia Phone Cancels Participation at MWC 2020 Barcelona

By
Press Release
-

HMD Global has been carefully monitoring the situation following the outbreak of Covid-19.

After much deliberation, we have decided to cancel our participation at MWC Barcelona, 2020.

MWC Barcelona has always been a key event in our annual calendar and we were very excited to showcase our new products to our partners, customers, media and fans.

However, the health and safety of our employees, customers, and stakeholders is our highest priority.

We believe the prudent decision is to cancel our participation at Mobile World Congress and want to express our sincere thanks to the GSMA and other authorities for their tireless efforts to address the challenges resulting from Covid-19, and they have our full support as they move forward.

We will update the media, our partners and customers on a new timeline for our product announcements.

Court: Rs. 50,000 Fine And One Year Imprisonment For Beating A Child

By
Ariba Raza
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IHC bans corporal punishment

In Pakistan, corporal punishment is still prevalent to date. These punishments, at times, are so severe that they have proven to be fatal. However, things are about to change and students will now be studying without fearing punishments from their teachers and parents.

Famous singer, rights activist and Zindagi Trust President Shehzad Roy had filed a petition against corporal punishment in educational institutions. Not only that but he also issued notices to all the parties named in the plea to reply in two weeks.

View this post on Instagram

Waiting is so boring.. one should take a course in speed waiting

A post shared by Shehzad Roy (@officialshehzadroy) on

In his petition, Shehzad Roy brought up Section 89 of the PPC which allows the use of violence against children saying,

Last year, a child passed away because of the use of corporal punishment in a school in Lahore.

On Thursday, Pakistan woke up to the greatest news that many had been waiting for. IHC Chief Justice Athar Minallah finally adhered to the petition filed by Shehzad Roy by suspending Sec 89.

Here’s what Shehzad Roy had tweeted asking everyone to join him for this hearing

During the proceedings, Shehzad Roy’s lawyer told the court that students are being subjected to brutal abuse by their teachers and school management which affects the child’s mental health and growth. His lawyer further added,

We want that the use of corporal punishment is banned while the parliament goes about making laws on the matter

Upon hearing this, Justice Minallah suspended section 89 of the Pakistan Penal Code which says:

Nothing which is done in good faith for the benefit of a person under twelve years of age […] by or by consent of the guardian or other person having lawful charge of that person, is an offence by reason of any harm which it may cause.

Moreover, after the implementation of the new law, not only did Justice Minallah suspend section 89 but has also announced a fine of Rs. 50,000 and one year of imprisonment if any parent or teacher is involved in beating a child under 12.

The protection of a child’s rights should have been implemented long time ago, however, it is never too late. We’re glad that the plea of a famous singer and human rights’ activist has been finally heard.

While speaking to media, here’s what Shehzad Roy had to say:

When a child is born, parents hit him, when he goes to school, teachers hit him, when he grows older and goes out in the society, police hits him to make him a better person. Contrarily, research shows that the use of violence only increases violence.”

Roy later expressed his gratitude on his Twitter account

Hearing this news, Pakistanis were ecstatic and congratulated Roy for his efforts!

Indeed this a commendable job done by our star and we’re super proud of Shehzad Roy!

What do you think of Shehzad’s efforts? Let us know in the comments below!

For more news and updates, stay tuned for Brandsynario.

Iman Ali Asks Pakistanis ‘#IntezaarNaKaro’ Against Fighting MS!

By
Anusha Sachwani
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Iman Ali MS
Source: Very Filmi

Iman Ali is one of Pakistan’s most recognized supermodels and actresses. She made her big-screen debut in 2007 with ‘Khuda Kay Liye’ and won over individuals with her performance.

In 2006, when Iman was at the peak of her amazing career at the age of 26 she started to feel fatigued despite having a good 8-hours of sleep. She realized that while reading her scripts, her vision would go blurry.

Every day seemed to be becoming a bigger challenge for the diva. She was then diagnosed with Multiple Sclerosis (MS).

Iman rolled out a detailed video talking about her condition and how that every day is a battle for her, not knowing what will happen under #intezaarnakaro, #letsbeatms campaign.

Iman mentions that getting help on time is crucial and will enable MS victims to live a better quality of life . She received support from family and friends and is happily married to Babar Bhatti.

Iman first came forth with her story by becoming an MS ambassador and by sharing awareness about this disease in November 2019 where she shared that she has been battling with MS for 15 years.

 

View this post on Instagram

 

As I am an MS warrior since 15 years ! #IntezaarNaKaro #LetsBeatMS @letsbeatms

A post shared by Iman Ali (@imanalyofficial) on

Other celebrities and influencers joined the campaign by sharing their blurfies to create awareness about what the world looks like to victims of MS.

 

View this post on Instagram

 

#repost @imanalyofficial ・・・ Maybe some of you know already that I am living with Multiple Sclerosis. It is a part of my life now and my lifestyle has completely changed. My speech, movements, everything is impacted. But I am fighting on, like all the other patients who are living with this disease. MS affects the nerves in the brain, and the most common symptom is blurred vision. When there is a relapse, the blurred vision is also accompanied by dizziness. So in honor of World MS Day, 30th May – I am uploading a #Blurfie and urge you all to show support. Change your profile pictures to a Blurfie. #LivingWithMS #WorldMSDay #LetsBeatMS #IntezaarNaKaro . . . Here’s what you need to do Step 1: Take a picture while shaking your phone lightly Step 2: Apply the Facebook picture filter Step 3: Upload it on your social profiles Step 4: Use the hashtags #Blurfie #LetsBeatMS

A post shared by Lets Beat MS (@letsbeatms) on

View this post on Instagram

#repost @azfu ・・・ Imagine your whole life out of control. And blurred. This what it feels like living with Multiple Sclerosis. The lifestyle completely changes, even simple tasks like walking, talking and movement is hampered. Today I show my support for all the patients who are living with this disease. This #blurfie that I've uploaded highlights the most common symptom of MS that's blurred vision. So in honor of World MS Day, 30th May – I am uploading a #Blurfie and urge you all to show support. Change your profile pictures to a Blurfie. I nominate @zaranoorabbas.official And @asadsidofficial to join hands in this with me #LivingWithMS #WorldMSDay #LetsBeatMS #IntezaarNaKaro @letsbeatms

A post shared by Lets Beat MS (@letsbeatms) on

View this post on Instagram

#repost @aimankhan.official ・・・ Seeing a very blurred photo of me? Well, it’s to grab your attention and talk about Multiple Sclerosis. On 30th May, the world celebrates World MS Day, an initiative to raise awareness about a rare disease which is slowly impacting lives in Pakistan. One of the most common symptoms is blurred vision. This is why I have uploaded a #Blurfie to show my support for the people living with MS and to get the conversation started. Join me and be a part of the Blurfie Campaign! #LivingWithMS #WorldMSDay #LetsBeatMS #IntezaarNaKaro @LetsBeatMS . . Here’s what you need to do Step 1: Take a picture while shaking your phone lightly Step 2: Apply the Facebook picture filter Step 3: Upload it on your social profiles Step 4: Use the hashtags #Blurfie #LetsBeatMS

A post shared by Lets Beat MS (@letsbeatms) on

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#repost @umairhmirza ・・・ Lets raise awareness by showing support to Multiple Scleriosis patients. Today is World MS Day and let me take this #BlurSelfie opportunity to talk about this disease. There are 4000 + MS patients in Pakistan. MS is a chronic and debilitating disease in which the immune system abnormally attacks the insulation and support around the nerve cells (myelin sheath) in the brain, spinal cord and optic nerves, causing inflammation and consequent damage. This damage severely impacts the quality of life of patients, and they may experience various symptoms such as blurry vision, temporary loss of eyesight, feeling of tingling and numbness, muscle weakness, pain and imbalance, problems with movement and coordination, inability to focus and think, difficulty in holding urine, sexual dysfunction and frequent fatigue. #LetsBeatMS #IntezaarNaKaro #Blurfie #WorldMSDay

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What is MS?

MS is a potentially disabling disease of the brain and spinal cord. In this condition, the immune system attacks the protective sheath (myelin) that covers nerve fibers and causes communication problems between your brain and the rest of your body.

What are the symptoms?

The early symptoms of MS include:

  • vision problems
  • tingling and numbness
  • pains and spasms
  • weakness or fatigue
  • balance problems or dizziness
  • bladder issues
  • sexual dysfunction
  • cognitive problems

Does it have a Cure?

There is no cure for multiple sclerosis. However, there are treatments that typically focus on speeding recovery from attacks, slowing the progression of the disease and managing MS symptoms.

How can I get Help?

If you or someone you know has felt similar symptoms, you need to visit a neurologist ASAP. It is also important for you to get authentic and relevant information in regards to MS, which you can do so by clicking here.

Delaying a visit to the doctor can prove to be fatal. Join the fight against MS ab aur #intezaarnakaro!

Creators of Meray Paas Tum Ho Could Be Facing Legal Suit Amid Accusations

By
Laiba Omer
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Humayun Saeed

Creators of the popular show “Meray Pass Tum Ho” could possibly be facing legal suit amid accusations reports The Guardian.

Earlier, lawyer Sana Saleem had filed a petition in Sindh High Court which said that the popular television series viewed by 80 million people was “ridiculing a woman who makes the same decision as every other man in society.”

The court has summoned lawyers of the Pakistan Electronic Media Regulatory Authority (PEMRA) and creators of the show on Thursday including Humayun Saeed, who also plays the lead role.

The petition was filed demanding the creators to come forward and publicly apologize for portraying Pakistani women as “greedy” and “selfish”.

“These characters are unrealistic: overtly beautiful and modern, but also astoundingly stupid. Only a man could write such a script,” says Television critic and journalist Mahwash Ajaz. 

Meray Pass Tum Ho

The series that ran from August 2019 to January, portrayed a woman who had an affair with a wealthy man while being married to someone who was not wealthy enough.

The show sparked a relatively new discussion on social media of whether a man should forgive his unfaithful wife or not? The writer of the show, Khalil-ur-Rehman was heavily criticized for his misogynistic storytelling.

We have reached out to ARY Digital for an official statement.

This is a developing story. 

Seems like the creators are now in hot waters. Have something to add? Leave a comment below of what you think.

For more news and updates, stay tuned for Brandsynario.

Every Child’s Life is Precious!

By
Web Desk
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SADA Welfare Foundation is a charitable organisation that focuses on child health. It provides blood products and medicines to underprivileged young patients free of cost.

MoltyFoam takes it up a Notch with its All-New “Neckup by MoltyOrtho” App

By
Web Desk
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The past few years have observed an exponential increase in corporate spending their time and money on cause-related campaigns. It is great to see that our local businesses also recognized their responsibility and are contributing to the well-being of people.

Master MoltyFoam came up with this innovative idea of billbeds and also campaigned for ‘women empowerment’ under the name “beti bojh nahi”. Master MoltyFoam also recognized the market gap and introduced a whole new range of best ortho mattresses called MoltyOrtho to help people with spine their health.

This time they came forward with an unspoken yet serious issue “Text Neck Syndrome”. They took a lead in Text Neck syndrome awareness and launched Pakistan’s first-ever posture correction app named “Neckup by MoltyOrtho”

We spend at least five hours of our day using our smartphones. The situation, in case of children, is rather alarming. It is believed that children between 6 to 13 years of age, on average, spend about 43 hours per week and about five to seven hours a day on phones. Regular use of smartphones in children is causing spinal degeneration and by the time they hit their 20s and 30s, degeneration of backbone is already set in.

Master MoltyFoam has taken it up a notch with Pakistan’s first posture correction app ‘Neckup by MoltyOrtho.’

As soon as it detects excessive use of the device, the app starts to send a notification to the screen on smartphones being used by children. These pop up can only be ended post entering the security code set by the parent.

For adults, the app can be set on an immediate, hourly or daily notification setting. Each time you are using your phone in an incorrect posture, the app blinks a warning as soon as it detects you beginning to develop Text Neck. Workable on the most ordinary of smartphones, it is absolutely user-friendly.

It’s important to bear in mind that the risks of Text Neck include:

  • Early degeneration of the spine
  • Altered spinal curvature
  • Chronic neck and back pain
  • Chronic headache
  • Disc related injuries
  • Possible back and spinal surgery

Prevention is better than cure. Use your smartphones to minimum. Watch out for the signs of Text Neck and stop immediately when you feel discomfort or pain in the neck. Do strengthening and stretching exercises for the muscles of the cervical spine. Eat well and sleep right. Moreover, with the help of Neckup by MoltyOrtho, you can keep Text Neck at bay.

Download App on Andriod (PlayStore):

https://play.google.com/store/apps/details?id=com.molty.textneck

Download App on iOS (AppStore):

https://apps.apple.com/us/app/neckup-by-moltyortho/id1494091345

Pakistan’s First And Youngest Student, Aliza Ayaz Speaks At WUF By The UN Habitat

By
Laiba Omer
-

Pakistani student, Aliza Ayaz, participated at the World Urban Forum as the youngest speaker. She is also the first Pakistani to chair panels that will result in a declaration implemented by the UN habitat for causes such as urban redevelopment and has studied at Karachi Grammar School previously.

Aliza is the first Pakistani student to lead a Climate Action Society (CAS) affiliated with the University College London’s student union. The will to make a positive impact is what led her to the creation of Climate Action Society (CAS) which is a nonprofit student organization that revolutionized the Climate Action dialogue.

Aliza took it to her LinkedIn to express gratitude and said,

“I never thought it would be possible to be speaking at the United Nations at just twenty one-years-old for my work with the UCL Climate Action Society or to be on a stage with policy-making legends at the UN #WUF10, but it happened this morning.

Who would have thought that it is indeed possible to create an impact as still just a student – to deliver tangible positive social impact without even bachelors (4 more months!!) in my bag thus far, but here I am.

Alizay

I’ll never be so grateful for my seat at the table though that I forget to speak my truth, and I was thrilled to have the chance to speak candidly about how the youth can do better on the SDG stage. I was energized by the diverse set of professionals in the audience who knew exactly what I was talking about — and this panel was one of my favorites of all time.

I spoke about climate action in cities, delivering impact in regions of conflict and educating the youth for mobilization.

Thank you to Gary Sharkey Rangoonwala Foundation, for allowing me to take up this incredible opportunity, and to Zahra Shah, Sania Sufi & others for their moral support. Above all, a massive thank you to my parents who have inspired me at every instance, encouraging me to never stop.”

Aliza’s decision to develop CAS was driven by her passion for health and the environment. Not only that but Aliza has garnered more than 7000+ subscribers in CAS’ first three months.

Earlier, Baroness Young of Homsey invited Aliza Ayaz to House of Commons to have a discussion on climate change. The discussion greatly emphasized the fact that all genders, disciplines, and ethnicities need to come together in solving the problem and take necessary measures.

For more news and updates, stay tuned to Brandsynario.

realme Pakistan to Debut Year 2020 with an Exciting Device line-up this Month

By
Press Release
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realme

Pakistani youth’s most celebrated mobile brand realme is going to debut the year 2020 with its most affordable smartphone lineup this month.

February is arguably the most exciting month for smartphone launches.  The upcoming device is also going to be the first handset from realme to run on its own Realme UI that is based on ColorOS 7 running Android 10 operating system out-of-the-box bringing a fresh coat of paint and some nice upgrades over its predecessor.

The upcoming smartphone series is expected to bolster the company’s position in the entry-level smartphone market that is rapidly catching up in Pakistan. 2020 is going to be much bigger for realme, and the company will launch a bunch of new smartphones and IOT products.

Going forward, realme Pakistan aims to bring such devices in the market which will transform the company as the most preferred tech lifestyle brand of the youth in the country.

Since its entry into the Pakistani market 12 months ago, realme has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth.

They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

US Diplomat Alice Wells Inspired By Award-winning Pakistani Female Peacemakers

By
Kinza Piracha
-

On Wednesday, The United States Principal Deputy Assistant Secretary for South and Central Asian Affairs Alice Wells communicated that she was extremely inspired by the award-winning Pakistani female peacekeepers serving in the conflicting Democratic Republic of the Congo (DRC).

“Inspired by Pakistani women serving with distinction in the UN peacekeeping mission in the DRC,” stated in a tweet posted on Wells behalf by the State Department’s Bureau of South and Central Asian Affairs.

Alice Wells, in her tweet, applauded the first Pakistani all-female group of 15 harmony keepers who were awarded medals a week ago for their work performing a range of aids to the conflict-affected eastern DRC.

Initially this month, Pakistan’s female peacekeepers,  stationed with the United Nations Organisation Stabilisation Mission in the Democratic Republic of Congo (MONUSCO), were granted a UN medal at a ceremony in Adikivu in South Kivu, one of the regions of the central African country.

The squad of 15 female officers, who serve at the ranks of major and captain, have been posted in the war-torn country since June 2019.

The officers who have been awarded with the medals are psychologists, stress counsellors, vocational training officers, gender advisors, doctors, nurses, operations officers, information officers and logistics officers.

Our country has an extended history of sending its troops to various UN security missions and has also been known as one of the biggest supporters of troops and police for decades.

As claimed by the UN, Pakistani troops are presently assisting in seven UN operations, with the substantial majority of them deployed in the Democratic Republic of the Congo, the Darfur region of Sudan and the Central African Republic.

Weather Update: Met Office Forecast Another Cold Spell From Feb 14

By
Anusha Sachwani
-
Weather in Karachi

This time around the cold has extended its stay in Pakistan, especially in Karachi.

If you’ve packed your winter wardrobe, there still is a possibility you might have to unpack as you will need a comfy sweater and a few things around because winter is here to stay!

February 12th, 2020: As reported by ARY News, the Met office has predicted cold and dry weather in certain parts of the country.

According to the Pakistan Meteorological Department (PMD), from the 14th of Feb, a cold wave is expected without any rain in Pakistan.

In the city of Karachi, the temperature will likely hit 15 degree Celsius which is relevantly cold while it can get as hot as 31 degree Celsius later if in case temperature increases. However, cold breezy nights are expected.

In the city of Islamabad, light rainfall is expected, predicts the Pakistan Meteorological Department.

The upper and western regions of the country will remain cloudy. Northern Balochistan, upper Khyber Pakhtunkhwa, Gilgit Baltistan, and Kashmir will experience snowfall and rain.

Other regions such as Skardu, Parachinar, Bagrote, Gupis, Astore, Hunza and Kalam remain the coldest with temperatures dropping as low as – 8 degrees.

January 28th, 2020: New spell of cold winds have entered Karachi. Pakistan Meteorological Department (PMD) has forecast Karachiites will face cold and dry weather because of these winds.

According to PMD’s website, the minimum temperature recorded in Karachi today was 13.5 Degree Celsius. However, it is expected that the temperature will drop to as low as 9 degrees in the next 2 days.

Apart from that, PMD predicts cold weather in most parts of the country.


January 23rd, 2020: Karachiites will not be witnesses Spring anytime soon as the MET authorities have predicted a longer winter spell for the city.

According to the experts, chilly breeze only continuing until the mid of January, however this year, there’s a very good chance of it staying longer.

“The winter season will continue in the city till the end of the February,” these winds will extend the cold-weather season in the city.

If the cold winds persist in Karachi, we can expect to witness 8-10 degrees of temperature. On the other hand, Pakistan Meteorological Department has predicted maximum temperature to reach 24 degrees Celsius today.

January 10th, 2020: The Pakistan Meteorological Department (PMD) has predicted another strong westerly weather system to enter western parts of Balochistan tonight.

Under the influence of this weather system, the weather department said, widespread rain with snowfall over the hills is expected in Balochistan on Saturday and Sunday.

Heavy rainfall is expected in Gwadar, Kech, Panjgur, Chagai, Quetta, Mastung and Kalat districts during the period, it added.

Rain is also expected in all districts of Sindh, including Karachi, between Saturday and Sunday.

January 2nd, 2020: The ‘City of Lights’ experienced chilly winds and drizzle the second day into the new year.

Karachi’s Korangi, SITE, Saddar, F.B. Area, and other localities received drizzling this morning.

In upper Sindh moderate to dense fog is likely to prevail in districts of Sukkur, Larkana, Rohri, Padian, and Jacobabad during the morning and night hours.

Many parts of the province are expected to feel dry and cold weather for the upcoming days.

On the other hand, Quetta and adjoining areas received the first snowfall of the new year!

Pakistan Meteorological Department (PMD) Director Sardar Sarfaraz had shared that the lowest temperature recorded in the city was 9°C in the current season.

Furthermore, Western winds from Iran are expected to enter from Balochistan from 3rd January, which is why rain is expected for both provinces.

School holidays were expected to be extended in Sindh due to the harsh weather conditions. However, schools have been re-opened after winter vacations came to an end.

Stay tuned to Brandsynario for more news and updates.

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