Have you ever seen an advert that has left you scratching your head? Well, you’re not the only one.
Advertising can often be very hit or miss depending on the target audience and the marketing team in charge.
Sometimes, marketing departments can hit the nail on the head and deliver an incredible marketing campaign to impress their client and boost sales.
Other times, marketing departments can get it wholly incorrect and produce terrible adverts that cause a lot of debates, often occurring in a boycott and loss of sales.
In no particular order, here are the first controversial ads from the past decade, encompassing some controversial ads that worked!
Campaign for Italian luxury brand Dolce & Gabbana showed a Chinese model struggling to eat spaghetti and pizza with chopsticks. The ad shows how mindless Chinese can be, which is why the brand faced backlash.
Image of six muscular black runners bowing in front of a white man dressed in business attire under the headline “maximize the power of your employees” led to outrage over its parallels to plantations and slavery.
PepsiCo introduced an ad starring model and TV personality Kendall Jenner offering a Pepsi to a police officer in the middle of a street protest, and people slammed it on social media as an exploitation of the Black Lives Matter movement.
Pepsi ditched the commercial two days later and regretted it. “Pepsi was trying to project a global message of unity, peace, and understanding,” the company said in a statement. “We missed the mark.”
— Habeeb Akande (@Habeeb_Akande) October 8, 2017
The skin-care brand, owned by Germany’s Beiersdorf AG, pulled a Facebook ad in the Middle East previous year that comprised the text “white is purity,” across the back of a woman in a bathrobe.
The spot was aimed to promote the company’s unnoticed deodorant range but was widely shared on social media by racist groups. The firm apologized, saying the ad was “misleading.”