Samsung Pakistan’s Event In Karachi Is The Talk Of The Town

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Mar 30, 2022

dove nyc new product — Image Source: Dove

The beloved beauty brand Dove is all set to rule over NYC. The brand has come out with something exciting and they have taken over the busiest metropolitan city to make it a thing. Have a look at what Dove is doing all over NYC and why it’s fun to keep up with:

What Is Dove Doing?

Dove has basically planned to celebrate the launch of their new Dove Ultimate Antiperspirant. This product will be available in pop-ups in select locations across Manhattan— it was all put into motion yesterday!

Dove is a personal care brand that advocates against toxic beauty standards. Its products are a household essential for many. We all know that coconut smell is to die for. They have now introduced their new Dove Ultimate Antiperspirant which offers a hydrating (and very helpful) layer to underarms.

What Is It Made With?

This new product that is all set to make a breakthrough in NYC is made with some pretty cool stuff. Water-based technology was used to ensure that it helps restore underarm skin to its best condition. Moreover, Dove’s formula contains a high concentration of glycerin. This is a powerful ingredient because it works to soothe dryness and improve texture. Get the underarms of your dreams, people!

In addition to that, this product was also made to emphasize an ultimate skincare experience. You do not have to discount hydration to remain sweat-free!

All Up In NYC

For the celebrations of this new product, Dove has planned to set up beauty fridges all over Manhattan. The purpose of the beauty fridge is to emphasize how unique the new product is. Usually, beauty fridges are used for storing premium facial skincare products.

What Does The Team Say?

The dermatologist team at Dove made some strong points. “A good antiperspirant is alcohol-free. It is non-irritating and also has ingredients that provide added skincare benefits such as moisturization,” said Dermatologist Dr. Barbra. She also added that the skin of the underarms is very delicate. It needs gentle moisturizers so that the skin barrier remains intact. That’s precisely what Dove provides.

Stay tuned to Brandsynario for the latest news and updates.

Latif Kapadia Memorial Welfare Trust Holds Groundbreaking Ceremony Of Its 4th Medi-Health Clinic

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Mar 30, 2022

Karachi: 29th March, 2022 – On the 20th death anniversary of the legendary actor and generous philanthropist – Latif Kapadia, the LKMWT held the ground-breaking ceremony of its 4th Non-Profit Clinic, to provide affordable healthcare for the deprived segments. As his memories and achievements are still alive in the hearts of the nation, his death anniversary this year, is being observed, once again, with great honor and inspiration, by the Latif Kapadia Memorial Welfare Trust (LKMWT) – the torch-bearer of the humanitarian spirit of this great man, who had the vision to improve the quality of life for the impoverished communities.

The iconic author of Satire – Mr. Anwar Maqsood was the guest of honor at the event, who reminisced the remarkable achievements of the great artist, saying: Latif Kapadia was a dominant star of the television industry and stage Dramas, who was also known for elevating the standards of philanthropy in Pakistan. His precious services towards the evolution of media and national progress can never be forgotten.”

LKMWT had established its first welfare clinic in Shah Faisal Colony, followed by another clinic in Khokhrapar-Malir and one in Quaidabad-Landhi. Over the years, these three ‘Medi-Health’ clinics have been consistently catering to the primary healthcare needs of deserving people, by providing medical checkups & consultations, at only Rs. 40 per patient, along with free medication. Every year, more than 60,000 patients visit LKMWT’s Medi-Health clinics, where more than 695,000 patients have been served, so far.

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A post shared by LKMWT (@lkmwt_official)

Mr. Ahmed Kapadia – the devoted Trustee of LKMWT stated that: “It is a matter of great pride for us to pursue Mr. Latif Kapadia’s grand mission. We would like to express our heartfelt gratitude to the selfless donors and volunteers of LKMWT, for their continued patronage and support. It is a delightful honor for me to announce that LKMWT’s 4th Welfare Clinic is now being built near Khuda Ki Basti, in Surjani Town. While this social project is personally managed by the Trustees of LKMWT including Mr. Sabir Sami and myself, I must also thank Mr. Gulzar Mughal, who donated this piece of land in Surjani Town, 8 years ago, for building a clinic and his gracious gesture has greatly enriched this endearing story.”

LKMWT has also launched a Community-Outreach Programme for sustainable socio-economic development and public awareness. All these noble initiatives are carried out by LKMWT, with; public-donations, contributions, philanthropic aid, zakat funds, and other resources, provided by the generous citizens and collected by its dedicated volunteers.

Established in 2007 – LKMWT has pledged to continue Latif Kapadia’s grand mission, to spread happiness among the less fortunate masses, who are unable to afford the high cost of private doctors. The key objectives of this trust include the provision of high-quality health-care OPD facilities, while also conducting numerous other initiatives to promote health, education, poverty alleviation, nutrition, disease control, and other socio-economic challenges. For details, visit www.lkmwt.org.

Why Is Apple Cutting Its iPhone SE Production?

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Mar 29, 2022

Apple is planning production cuts to an iPhone model and AirPods. Apple is scaling back production of its new budget iPhone SE due to weaker-than-expected demand, Nikkei Asia reported Monday.

The company has reportedly asked suppliers to cut production of the iPhone SE. The newly released $429 budget 5G phone, will be reduced by 2 million units from 3 million units. Which is about 20% of the initial orders, according to the publication. Apple also reduced orders for AirPods by about 10 million units for full-year 2022, according to the report.

iPhone SE Popularity And Production

The iPhone SE launched on March 18. While marketed as a budget product, the iPhone’s $429 price tag is still a surprising hike from the $399 model Apple launched in 2020.

Shanghai lockdown doesn't affect the iPhone SE production. However, the new iPhone SE demand is lower than expected (the delivery status "in stock" as one of the proofs), and I cut my shipment estimation in 2022 to 15-20M (vs. 25-30M previously).

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) March 28, 2022

The iPhone SE isn’t as popular as Apple’s more expensive iPhones. According to Counterpoint Research, the 2020 version of the iPhone SE accounted for 12% of all iPhone sales from its launch until Q4 2021.

Several major tech companies, including Apple, halted sales in Russia following its invasion of Ukraine. The U.S., EU, Japan, South Korea, and Taiwan all imposed economic sanctions on Russia for the action, disrupting the supply chain and increasing inflation risks.

Ukraine and Russia both export a high amount of nickel, platinum, rhodium, and titanium, which are critical for semiconductor manufacturing. Russia’s global exports have been limited due to sanctions from its ongoing invasion of Ukraine. Meanwhile, Ukraine is understandably having a difficult time maintaining trade while it is being invaded.

Apple is also said to have asked suppliers to make 2 million fewer iPhone 13 handsets (across the entire range) than previously planned. However, this adjustment was explained by seasonal demand fluctuations and it isn’t related to the popularity and import of the equipment.

Stay tuned to Brandsynario for the latest news and updates.

Mama Mir Responds To Reports of Ahad & Sajal’s Divorce

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Mar 29, 2022

Mama Mir — Image Source: Pakistanlive.co

Sajal and Ahad’s news of divorce has everyone heartbroken. The young couple was the OG couple for many and their unexpected parting of ways is something many still haven’t accepted. In all of this, someone reached out to Ahad Raza Mir’s mother and her response is simply heartwarming. We need more mothers-in-law like this!

What Did She Say?

The Sahad couple got divorced just after two years of their marriage. Their marriage in Abu Dhabi took the internet by storm as both looked spectacular on their big day. Now, as the news of the divorce reaches all ears and eyes on social media, people are looking for more information.

ahad raza mir mama — Image Source: The News

A fan reached out to Samra Raza – or “Mama Mir’ as she likes to call herself. She added that the couple is going through a difficult time. She thanked the fan for the support too. To deal with the situation, she asked the fan and others to please pray for the couple. The fan account with the user ahadfan_no1 shared a screenshot of a conversation with the mother. Have a look:

Most Of The Message Is Censored

Most of the message in the screenshot has been censored to keep the couple’s privacy. These people are not new to fame as fame runs in the family. They know how to keep information behind veils. While many continue to hope the two will come back together, nothing officially has been shared about why they parted.

This latest screenshot is making rounds on social media because it is the only thing said about the divorce. The couple in question has said nothing about it yet. They did not even break the news themself. Samra Mir was also contacted because she was incredibly close to her daughter-in-law. The two always boasted of a good relationship together.

Awkward Encounters

Until the two share what happened or declare themselves that they are officially divorced, awkward encounters may continue. Recently, Ahad Raza Mir was at Dubai Expo and he surprised the crowd. What happened? Well, nothing much, people just kept chanting his ex-wife’s name in the crowd.

Stay tuned to Brandsynario for the latest news and updates.

International Brand Gionee Join Hands With Deploy Exclusively

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Mar 29, 2022

Karachi, 28th March 2022: An exclusive agreement was signed between Deploy Pvt. Ltd. and Gionee to manufacture and distribute the famous technology brand Gionee in Pakistan. For this purpose, an event was held in the Karachi office of Deploy. The agreement was signed by the founder and chairman of Deploy, Mr. Asif Khan, and Gionee Owner and Chairman Mr. Guangdong.

The chief executive of Deploy, Mr. Zeeshan Qureshi, and Operations Manager Mr. Shaikh Mustafa were also present at the occasion.

Mr. Asif Khan said that this is an era of technology, no country can progress
without integrating technological tools into all wakes of life and especially telecommunication technology.

Moreover, industrialization is most important for the progress of the nation as it leads to the creation of new jobs and opportunities for the young generation. Mr. Asif Khan also appreciated the measures taken by GoP to bring Pakistan at par with developed nations by offering relief to new industries such as mobile device manufacturing sector. He said that this exclusive collaboration with Gionee is of strategic nature and will add value to Pakistan mobile phone manufacturing and distribution landscape.

The chief executive of Deploy, Zeeshan Qureshi, said that we will start the production of Gionee in Pakistan; simultaneously, the Deploy distribution wing will handle the distribution of the brand. We hope that this exclusive collaboration will be successful because of its best quality and affordable price.

Keeping in view Gionee’s past legacy, we are confident to create space in the Pakistan market. The product has a unique offering at an affordable price, giving more options to the consumer of Pakistan. Thus, people will be interested in Gionee products, and Deploy operational excellence in manufacturing and distribution will provide confidence in the market. Gionee Owner and Chairman, Mr. Guangdong, ensured his cooperation to Deploy and expressed his best wishes for the success.

6 New Ramadan Campaigns In 2022 That Are Getting Us Excited

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Mar 29, 2022

6 New Ramadan Campaigns In 2022 That Are Getting Us Excited — Image Source: Instagram

We’re quickly about to turn the page and land into Ramadan. It is an exciting and stressful time in many ways but people are most intrigued with Ramadan campaigns right now. This is one of the most important times for all brands as they try to capture their customers in the Ramadan spirit. These brands so far have done a great job, have a look:

1. Sabroso Foods

Sabroso has come up with an offer on the economy packs of their foods that are most popular in Ramadan. This offer is that you get to take Rs.70 off on these economy packs for Ramadan! Enjoy your Ramadan spreads in the best possible way.

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A post shared by Sabroso (@sabroso_thechickenspecialist)

2. foodpanda

foodpanda pulled out the big guns. Starring Osman Khalid Butt and Kubra Khan, their Ramadan campaign is about our hunger pangs and fantasies in the month of fasting. The two are ordering their groceries and the message is that you can order anything from anywhere and get it through pandamart!

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A post shared by foodpandapk (@foodpanda_pakistan)

3. Sprite

Sprite is in another league altogether as it came out with a new product for Ramadan! Their Mint Sprite comes with ‘extra lemon’ for Ramadan and we can already imagine what its first sip will taste like at Iftar. Are you excited yet?

View this post on Instagram

A post shared by Sprite Pakistan (@spritepk)

4. Rooh Afza

Rooh Afza is a Ramadan essential and we can not imagine covering Ramadan campaigns without this one. They bring their inimitable Rooh Afza to Ramadan tables and feasts and tell us once again, there’s no Roza complete with Rooh Afza at the end.

View this post on Instagram

A post shared by Rooh Afza (@roohafzapk)

5. Coca Cola

Coca-Cola will have to soon get an award for its brilliant marketing. Their ads are always telling a story and they touch something inside of us. This ad shows a woman opening her mother’s recipe book and then making a feast that connects everybody. It just makes you think of sitting at the table with your friends and family.

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A post shared by Coca-Cola Pakistan (@cocacolapk)

6. Tang

Tang’s Ramadan campaign is also about the same family vibe that we all love for Ramadan. The campaign captures how we all look forward to sitting with our family to break our fast and Tang is also an important member of the table.

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A post shared by Tang Pakistan (@tang.pakistan)

Stay tuned to Brandsynario for the latest news and updates.

Savyour Expands Its Reach Through Launch Of In-Store Feature And Google Chrome Extension

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Mar 29, 2022

[Karachi, March 28, 2022]: Savyour, Pakistan’s first pay-per-sale affiliate marketing network and rewards platform, has rolled out its in-store feature to broaden its scope from e-commerce to the overall retail sector of the country. Simultaneously, they have also launched a Google Chrome Extension to provide users with further convenience while shopping online.

The newly launched in-store feature allows users to earn additional cashback on top of purchases they make from brick-and-mortar outlets of Savyour’s partner brands. To get cashback, users can simply check-in via the app at a partner brand’s location and upload a scanned copy of their receipt. The cashback earned can be used in any way consumers wish as it is deposited to the in-app wallet and can be redeemed as cash in any bank account or mobile wallet. This feature works on all payment methods and the cashback reward is on top of running promotions and discounts.

“The launch of our in-store feature strengthens our commitment towards transforming the way consumers shop in Pakistan. We, at Savyour, want to improve the shopping experience of our users, and one way of doing this is to reward them with cash. This incentive builds brand loyalty for businesses of all sizes in a simple but effective manner, increasing their revenue per customer. As we continue to expand our customer base across the country in different categories, our core mission remains to set new standards for user experience in all their transactions.” stated Umair Gadit, CEO and Co-founder, Savyour.

The platform has already partnered with over 40 brands across 5 categories for this vertical. As of now, this feature is available in Karachi with plans of expanding to Islamabad and Lahore soon. Through the Google Chrome Extension, Savyour’s users will be able to automatically activate cashback once they log onto a partner brand’s website and place an order.

Founded in August 2020, Savyour established the country’s first and largest rewards platform which is also available to users as a mobile application and website. Till date, the platform has on-boarded over 300 brands and expanded its presence across 58 cities. This year, Savyour’s expansion plans include launching new categories to offer users with more options which would elevate the overall shopping experience in Pakistan and benefit a broader community of consumers.

Generalizing Women As Bad Drivers – An Unfair Stereotype?

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Mar 29, 2022

If asking about what tasks women are not good at? The consensus would be driving! It sounds pretty sexist, but that is the truth. The first thing that comes to everyone’s mind after watching someone make a mistake on the road is, “Oh, that must be a woman driving the car.” Admittedly, we all have fallen into this category, and if you don’t, then all praise to you.

Let’s not forget the number of times we tend to debate about was it a male or female driver. God forbid, if you try to correct them, there starts a considerable debate about how women are generally bad drivers, and they can’t seem to wrap their heads around the basic driving rules.

However, times have changed. Now, women are probably as capable of handling a car as the male species.

It Isn’t That Simple

What do we keep calling out women as bad drivers? And when the notion stops? As a woman myself, I have had experience with both kinds, the good and the bad. Women driving their cars like a pro and women who would bump into a most miniature speed breaker even when there isn’t any traffic on the road. But the question is whether, after dealing with all kinds of drivers, I would generalise them as good or bad? The answer is neither, and I will tell you why!

The ratio of men involved in aggressive accidents is relatively high compared to women. Give it to their aggressive behaviour and risk-taking. We never make remarks about the men driving while bypassing an accident. What we can take from this is that regardless of gender, road risks are the same, and we must take precautions and always exercise safe driving measures. There are also additional factors to consider before we over-generalize.

Then why is it such a big deal with women?

Moreover, this begs the question, why do we have an assumption about these in the first place? How did we start accepting the stereotype as a norm?

Studies have shown that men and women have different traits, which may influence their driving behavior. While driving, a woman tends to keep their eyes on the road. On the other hand, a man is expected to take calls and multi-task, not that it is advisable. But generally, women multitasking while driving is a recipe for disaster, according to one notion.

Ultimately, it isn’t easy to generalize. Men and women each have different skillsets and personality traits that contribute to their behaviour on the roads.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How To Make Your Own Custom Nail Polish At Home

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Mar 29, 2022

If you’ve ever searched in vain for that particular shade of pink or the perfect sheer glittery polish, this project is for you! By combining a ready-to-use polish base with your blend of mineral colourants, you can create your original nail polish shades in minutes! This project is a really fun way to bring DIY nail art to the next level.

How to Make Your Own Nail Polish At Home?

Here’s What You’ll Need:

Eyeshadow
Clear Nail Polish (Base Coat or Top Coat)
Cuticle Pusher
Paper Funnel (optional)

Step 1

Start by scooping your favorite color from the eyeshadow palette with the help of a cuticle pusher and grind it into finely milled powder. Then insert a small funnel into the bottle’s neck.

Step 2

Use the tip of a popsicle stick or a small scoop to add glitter or colourants to the funnel. You can stick to one colour or create your blends by mixing multiple colourants together. Add a large pinch of colour to make a sheer polish or as much as 1/4-1/2 teaspoon for a heavier, more opaque colour.

Step 3

Gently tap the bottle and funnel to drop the colorant into the bottle. Be careful not to spill the colorants or get glitter everywhere. This part can be VERY messy!

Step 4

Remove the funnel, carefully fill the bottle with a polish base, and screw the cap onto the bottle.

Step 5

Shake, and shake some more. It will take a lot of effort to mix the polish for the first time. Shake the bottle for 30-60 seconds, or until the colours are well blended into the base.

Step 6

Apply to your nails! Be sure to use a good base coat and topcoat and your custom polish. This will help make the colour last and show off your gorgeous custom polish at its best. Clear up any lingering colour from the corners and cuticles, and you are good to go.

Et voila! Now you have the most amazing DIY tip on your hands to do a manicure suited to your mood without paying a visit to the salon.

Stay tuned to Brandsynario for the latest news and updates.

Xiaomi 12 Series Redefines Flagship Category

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Mar 28, 2022

Lahore, Pakistan, March 28th, 2022, Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.

Capture cinematic shots at any time

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide-angle camera, along with a 5MP telemacro camera, for filming life from different perspectives.

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face autofocus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.

Flagship processing, unprecedented performance and power-efficiency

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability.

All-around elevated entertainment experiences

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience. Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.

Meanwhile, Xiaomi 12 Pro redefines the flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust the dynamic LTPO display between 1Hz and 120Hz based on content.

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.

No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video. To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.

Next-generation charging

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.

Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands. Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.

Flagship capabilities packaged in an iconic design

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue.

Market Availability

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3. Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you too as these are also available on MiStore and Daraz.

Quick Specs:

	Xiaomi 12	Xiaomi 12 Pro
Display	120Hz + AMOLED DotDisplay	120Hz 6.73” AMOLED Dot Display
Rear Camera	50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera	50MP wide angle, ultra-wide and tele macro camera
Front Camera	32MP	32MP in-display selfie camera
Dimension & Weight	152.70mm x 69.90mm x 8.16mm – 180g	163.60mm x 74.60mm x 8.16mm 205g
Processor	Snapdragon ® 8 Gen 1	Snapdragon ®r 8 Gen 1
Charging	4500mAH – 67W charge	4600mAH – 120W charge
Variant	12GB + 256GB	12GB + 256GB
Color Available	Gray, Purple & Blue	Gray, Purple & Blue

Diners – Endless Discoveries

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Mar 28, 2022

The journey towards self-discovery is the greatest adventure of life and your friends play a very huge role in the path towards discovering yourself. You tend to take more risks and jump into many different things to find out what you truly are passionate about. Being present with the people you are interacting with, the hobbies they are doing; they are filled with an indescribable zest for life and see every minute as an opportunity to find amazing and endless discoveries.

https://www.facebook.com/Diners/videos/279132724238509/

Diners brings you something very trendy this summer, a journey of true mates who explored and discovered their true passion. It mainly highlights the essence of discovering your dreams and your true self.

So, it’s time for you to update your wardrobe with Diners’ latest collection “Summer Splendor Casual Collection’22” for Men, and begin your journey of self-discovery by grabbing these must-haves at special prices. Diners have sorted out all your wardrobe worries with their casual, formal, and semi-formal attires as this humid season calls for light-weighted fabric in neutral hues. Enjoy this summer season with their vibrant colors and choose your favorites from their summer Polos, trendy t-shirts, and premium formal shirts. Visit the store or just visit their website and order away your desired products at any given time of the day.

What are you waiting for?

The Global Office World Ad That Is Stealing Hearts

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Mar 28, 2022

Global Office World is furniture solutions stop that has possibly come out with the most emotionally riveting ad. The ad captures something all of us have either seen or seen our loved ones go through which makes it more impactful. Here’s what the ad captures and why it is special:

What Is The Ad About?

The ad is about a successful CEO who is going to experience his retirement day. He is very emotional leading up to the day and the ad focuses on that. The ad follows his day leading up to the farewell ceremony in which he is packing up his office and meeting people for the last time.

global office world ad — Image Source: Facebook

From the person who makes chai at the office to the guard who held the door open for him every day; everybody is paying homage to the great CEO.

What Happens After Retirement?

Many may view retirement as the ultimate time when someone can relax but that is not the case for those who have given their lives to work. Men and women like this CEO whose work has been part of their entire life do not know what to do after. As a result, they can feel demotivated, sad, and as if they have no more use.

Watch the ad here:

https://www.facebook.com/globalofficeworld/videos/1026718788194992

Where Global Office World Comes In

That is precisely where Global Office World comes in and uses its art of storytelling to promote its business. The son sees that the father needs his workspace at home and an office that makes him still feel like he has a grasp over things. In order to fulfill this, he goes on a shopping spree at Global Office World which has the very best for all furniture needs.

What do you know? An entire brilliant office then gets set up and the father couldn’t be happier. This ad is a lesson in marketing because it brings in emotion and a real story to appeal to its followers. We all know someone who is about to retire soon or has already and they feel displaced. Here’s what you can do best for them: build them a home office!

Did you like it? What are your thoughts about this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

OPPO A96 Goes On Sale With Long-Lasting Battery, OPPO Glow Design, And Enduring Quality

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Mar 28, 2022

Lahore, March 25, 2022 — OPPO announced the OPPO A96 that is available in stores and digital channels in Pakistan. OPPO A96 is equipped with a robust 5000mAh long-lasting battery and 33W SUPERVOOC_TM flash charging that ensures a smooth experience, these features are complemented by the OPPO Glow Design that allows the phone to be scratch and fingerprint resistant. OPPO A96’s 6.59-inch 90Hz Colour-Rich Punch-Hole Display with 96% NTSC wide color gamut that is managed by the OPPO’s self-developed Adaptive Refresh Rate Technology promises to deliver an immersive viewing experience. Available now nationwide for PKR 41,999/-

Stylish Design that Delights and Captivates

The OPPO Glow Design manufacturing process selects the best diamond-cut glass panel and places in a vacuum to compress the crystal pattern to create an eye-catching, smooth, anti-fingerprint and dirt-proof texture. This gives the OPPO A96 its 3D thin center frame form factor in 2 magnificent color options: Starry Black, Sunset Blue.

OPPO A96 features a 6.59-inch 90Hz Colour-Rich Punch-Hole Display with 90.8% screen-to-body ratio and 1080×2412 FHD resolution. The bump-up in refresh rate is managed by OPPO’s Adaptive Refresh Rate Technology, OPPO’s self-developed technology for LCD screens, which auto-regulates the screen refresh rate based on what the user is doing, ensuring better smoothness while keeping power usage down. All-day AI Eye Comfort enhances the screen visibility in bright or dim environments based on the levels of ambient light. The display has also been upgraded to cover a 96% NTSC wide color gamut. Equivalent to 100% DCI-P3, the display now covers more of the color spectrum, making image colors even truer, richer, and more captivating.

By moving the fingerprint sensor to the side for quicker unlock access, OPPO A96 is able to adopt a 3D Thin Center Frame for a slimmer and more premium look and feel.

5000mAh Long-Lasting Battery and 33W SUPERVOOCTM for Effortless Experience

The 5000mAh (typical) battery gives users the necessary battery power to stay connected. The battery allows users to text on WhatsApp for up to 15 hours while 33W SUPERVOOCTM fast charging gives users more flexibility with a 30-minute charge providing 55% of battery power. In addition, OPPO has made great strides in improving the battery usage efficiency with features such as Super Power Saving Mode based on the power-saving strategies, such as CPU frequency adjustment and backlight regulation that adopts on specific apps to extend battery life. OPPO A96 also features Optimized Night Charging, which allows the phone’s AI to learn the user’s sleep patterns and schedule a segmented battery charging plan during the nighttime.

Reliable Performance for an Enduring Experience

Powered by the Qualcomm® Snapdragon™ 680 4G Mobile Platform, OPPO A96 delivers an exceptionally smooth user experience with the 8GB + 128GB large memory and storage. This is complemented by RAM Expansion which gives the OPPO A96 an extra boost to performance and storage, meaning better multi-tasking and smoother experience, and extra storage via SD cards expansion to preserve more photos and videos.

A great audio experience is central to calling and entertainment. Dual speakers and microphones on OPPO A96 produce high-volume stereo audio while reducing ambient noise. The high-fidelity Dirac HD audio technology makes viewing experience more immersive.

Powerful Camera System for Versatile Portrait Experience

OPPO A96 carries a 16MP Front Camera, producing gorgeous portrait shots. Features such as AI Natural Retouching include blemish removal while still preserving the user’s natural facial features. Portrait shots are now brighter and clearer in dim environments with the help of the 360° Fill Light feature.

The rear-facing dual camera setup features a 50MP Rear Camera with high photosensitivity and high pixel count, and a 2MP Bokeh Camera, allowing users to use Portrait Mode to capture photos with precise and natural bokeh effects. The rear camera also supports 5x digital zoom and up to 20 continuous burst shots.

Additional camera features such as AI Palette, Neon Portrait, Flash Snapshot, and Selfie HDR deliver even more versatility to users as they shoot in different scenarios.

ColorOS 11.1 for Intuitive Software Experience

ColorOS 11.1 on OPPO A96 makes the entire user experience effortless and efficient with fluidity, ease of use, and performance at the core of its functionality. System optimization software features such as System Booster and Link Boost 2.0 ensure high-level system performance and connectivity smoothness. Bullet Screen Message minimizes the disruptions from calls or notifications while users are engaging in a game, meaning message information will scroll across the screen as floating windows to minimize the disruption. Privacy features are also a core tenant of ColorOS, with Private Safe and APP Lock offering users the ability to keep their private data and apps secure. Anti-peeping for Notifications gives the front camera the ability to detect anyone close by and intelligently protects user information by hiding notification content.

Air Gestures are now available on OPPO A96, which include non-touch sliding gestures to move the screen up or down, swiping up to answer calls or static palm gestures to silence calls.

Market Availability

OPPO A96 is now available in Pakistan, with two stunning colors in Starry Black and Sunset Blue with 8GB + 128GB variant. The phone will be available for purchase at a retail price of PKR 41,999/- at Daraz and in stores nationwide.

The Latest Samsung Smart Monitors Are The Latest Tech Wonder

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Mar 28, 2022

samsung smart monitor — Image Source: Samsung Blog

Samsung’s latest announcement will have you excited because a new product is in store and this product will knock your socks off. The mega tech company announced their Smart Monitor series and it has got specs that are truly innovative. Read about that here:

What Is The Latest?

Samsung announced their Smart Monitor series called the M8 which features an upgraded, stylish design. The latest M8 brings Samsung’s iconic slim design in four new colors that are truly covetable. The warm white, sunset pink, daylight blue and spring green are one-of-a-kind shades. The M8 will also be available in 32-inches with UHD resolution and a SlimFit Cam.

What Are The Smart Monitors?

The Smart Monitors have launched roughly 2 years ago. The famous Samsung’s Smart Monitor series is basically a family of the world’s first get-everything-done screens that were designed for modern-day users. The modern technologically advanced user requires functionality and entertainment at home. The M8 allows users to enjoy a variety of services like Netflix, Amazon Prime Video, Disney+, and Apple TV without connecting to a TV. Moreover, these new Smart Monitors also offer space and work efficiency in a sleek style that is unique to Samsung. The thinness of the new model is 11.4mm, which is rare in monitors.

What Did Samsung Say?

Samsung added that it has aspired to build a product that has something for everyone. The colors are inspired by shades of nature to make people feel uplifted.

In addition to that, the M8 has also been built keeping in mind the challenges people faced during the work at home era.

The new era is about Monitors that compact all services. You need one thing that comes without a fussy load of wires or requires so many attachments to do the very things we have to do every day. Samsung Smart Monitors basically work with your Netflix n Chill days in addition to your hustler days. They promise the best specs and a look that will turn heads whilst being the most functional monitors you could potentially own.

Stay tuned to Brandsynario for the latest news and updates.

Braving The Odds

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Mar 28, 2022

The news of arrival of first child in family is a celebrated event. In anticipation the first thing that an expectant mother does is anybody’s guess…yes, shopping! This is what Rafia Zahid set out to do for her first child. She looked for clothes that would be comfortable as well as trendy for her first child to be, but she was rather disappointed. She observed that most of the available garments and products for newborn were imported. And they did not necessarily catered to the need of the children as would a local brand in a certain price range. She thought of turning this disappointment into an opportunity, and found out a solution. She would make children’s garments with all things local, all made in Pakistan. This is how the idea of Tippitoes came into being.

She shared her idea with her husband, Zahid Farrukh, and took him on board as a cofounder. In 2016 they launched Tippitoes with a single retail store; after all the work that goes into setting up a brand new business, from market research to procuring raw material. Tippitoes is basically a mother’s idea of comfortable and practical apparel for new born to 6 year old children. Rafia Zahid, Co-Founder of Tippitoes, declares her venture as “a brand for the parents by the parents”. We can safely say that Tippitoes is a mother’s gift to children across Pakistan.

With business established, Rafia runs the show while Zahid supports her in managing accounts and procuring materials. Zahid Farrukh offers his unwavering support to his wife and is of the opinion that women entrepreneurs are more dedicated and loyal as business counterparts. He advocates women’s active participation in the economy and believes that there should be opportunities, platforms, and financial support to encourage women to step in the world of entrepreneurship.

Five years down the road with 14 outlets and 70 employees, they are still going strong. Growth in their business is evident from these numbers. With business growing rapidly, they needed capital to keep things going at this pace and also implement their growth plans. As all of us in Pakistan do, friends and family are the first to be reached out for loans as a matter of convenience. Rafia recalls that they had already exhausted that option and at this stage loan from the family could never have been sufficient. To raise the capital they visited different financial institutions. They were taken aback when they read the terms and conditions put in place for business like theirs by these financial institutions.

When they were just about to lose all hope, Rafia came across Karandaaz on a social media platform. Informing Zahid about her finding, together they explored different initiatives by Karandaaz. One being Women Ventures is an initiative, which is specifically designed to encourage women entrepreneurs to grow their business with easy access to capital and business support. They were happily surprised to see a financial offer specially carved out for women entrepreneurs, that too by a financial institution in Pakistan. Besides the provision of capital, it offers women-led businesses customized business development support, training, and capacity-building sessions.

They considered themselves fortunate to have come across Women Ventures just at the right time. They applied and Karandaaz led Tippitoes to a journey of exploring new horizons of business expansion. Its financial management assistance was an added advantage along with the provision of capital.

Talking about challenges women entrepreneurs have to face in Pakistan, Rafia says it is not easy to work in a predominantly male sector. She thinks that “Men in Pakistan are not ready to see women in the driving seat and are reluctant to work under the supervision of a woman. But this will change with more working women around, men in society will get accustomed to working for and with women.” To give women more opportunities to work Rafia prioritizes hiring women in her workforce and is very supportive, as being a woman entrepreneur she is well aware of the challenges working women face. She makes sure that women, depending on their potential, have enough representation in her workforce. She is glad to be in a position where she can enable other women to be financially independent and be an active participant in the country’s economy.

Covid-19 changed the dynamics of businesses all over the world. The retail business was particularly hit hard and Tippitoes was not an exception. With all stores closed as per the measures of the government to control the spread of Covid-19, Tippitoes assessed the challenges posed by the pandemic and redesigned their business model, with a focus on collaborations for online businesses. Closing down physical stores paved the way for the trend in online shopping. Tippitoes rising to the occasion, who had already made adjustments in its business model, we’re ready to provide online services to the customers. In the meanwhile, despite the economic uncertainty they did not layoff any of their employees and facilitated them however they could. All these measures were possible with the financial support that they had availed from Karandaaz.

Rafia Zahid is proud of the struggle and effort that she puts into her work. With the expertise and experience, she has gained all these years taking Tippitoes from 1 outlet to 14 outlets, she’s all set to give the world a Tippitoes and Pakistan experience of children’s apparel. She is planning to introduce the world to Tippitoes, making her brand international. Expansion of her business will bring new job opportunities and hence more economic activity.

Rafia thinks that it is a challenge and equally demanding as a woman to manage a business, home, and children. But once you are organized with your priorities set, you are all set to conquer the world. She urges women of Pakistan to come out of their homes and make their mark in the business world. She agrees that it is not at all a bed of roses when you decide to work, there are challenges and difficulties of all sorts but women should not lose heart and keep striving for their goals. Sooner or later success will surely be their fate.

Rafia’s confidence, determination, and perseverance in the face of adversities are contagious and will inspire women of Pakistan to strive for their dreams.

This Local Brand Is In Hot Waters For Selling A Product In Bad Taste

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Mar 28, 2022

Image Source: Facebook

Brands’ marketing strategies sure has a way to stand out. In a similar instance, a user shared a picture of an online brand selling a product in bad taste.

The Product Design

Being neighbours, Pak-Ind relationship might not be an exemplary one, but it sure has its perks. However, extremists on both sides of the borders tend to take things a few steps ahead of now and then. A complaint was made against a Pakistani online brand selling a t-shirt where Indians were targeted in a manner where they were mocked on their slogan. The ‘Jay Hind’ slogan was replaced with ‘Gay Hind’, and if that isn’t shallow, we don’t know what else is?

Take a look at the design from the given page.

Image source: facebook.com

Brand Responds To The Complain

Meanwhile, the brand representative took notice of the complaint and made sure to clear the air about the situation. In their defence, the company allows people to create and sell their designs. While the majority goes through a process of scrutiny, this one was missed and will be taken care of.

“I am representing the warehouse.pk here. I am really sorry what you have to experience with TWH. It is to bring to your notice that TWH is also an Artist Marketplace where anyone can create and sell their designs. We do check each and every design, but this slipped through. To avoid any such issues, we also have a report design button on every product of our website, which we review frequently. The above-shown design was recently uploaded by an Artist, and it synced up with the FB catalogue. After it came to our notice, we removed it from our website, and we’re banning the creator from our platform as well. We’ll also review our processes of content approvals to avoid such things in future.

We surely don’t endorse any of these views and are equally disturbed to see it on our platform, and we hope that it will address the concern and you’ll give us a chance to make things better on our end.”

Netizens React To The Post

Netizens took to the comment section to raise questions about the mindset of people coming up with such mortifying language. However, a small section of people also wondered if it’s in bad taste or actually to promote LGBTQ rights in India.

Take a look at the comment section below.

Image source: facebook.com

What are your views about the scenario? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Viral Video Of A Party At IBA’s Karachi Campus Raises Serious Concern

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Mar 28, 2022

Viral Video Of A Party At IBA's Karachi Campus Raises Serious Concern — Image Source: studyinpakistan.pk

The Institute of Business Administration (IBA) in Karachi has come under the public eye as a recent ‘inappropriate’ video of an event being held at IBA Karachi (main campus) went viral in which several scantily dressed students were seen dancing. The party being portrayed as a ‘homosexuality’ event has raised a serious concern.

The video went viral shortly after a user shared it on Twitter. Here’s the video:

IBA Turned Night Club Party On Hai

This kind of sexually deviant behavior is unacceptable in any educational institute@ibakarachi https://t.co/hUagXYuy8c

— Fahmidah Yousfi (@fahmidahyousfi) March 28, 2022

Moreover, after the video had spread online like wildfire, a number of emails were sent to the administration by IBA teachers and alumni strongly condemning such activities.

The disciplinary committee of the Institute of Business Admiration has taken notice of this inappropriate conduct by some students and has also started an investigation into the matter.

This is a developing story.

Instagram May Have An Exciting New Update For Its Stories

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Mar 28, 2022

To lure more people into its ecosystem and keep them playing around, Instagram has been testing a lot of new features recently. We’ve seen the app usage limit increased to a minimum of 30 minutes. Meanwhile, introducing a chronological home feed, and the ability to remix any video to make a Reel, etc.

Instagram’s New Feature

After introducing Private Story Likes, Instagram is seen testing yet another feature for responding to stories – through a voice message.

Support for this feature was spotted by Alessandro Paluzzi, a developer who shared screenshots supporting the claim. In that, a new mic option for recording and sending a voice message was set in just beside the private story like of a story. Since it’s being tested, Instagram may or may not bring it to the stable version.

#Instagram is working on the ability to reply to Stories with voice messages 👀 pic.twitter.com/6fQNSxB04e

— Alessandro Paluzzi (@alex193a) March 26, 2022

While it’s good and fun to have more options, this new addition may conflict with Instagram’s stance on DM clutter reduction. The platform previously introduced a Private Story Likes feature to let users send a simple like to interesting stories.

And this wouldn’t show up in the people’s DM as a message response. However, can be seen in the list of people who liked the story. And now, letting people respond with a voice message may encounter this motto. Well, we shall see what’s Instagram up to when it rolls out this feature in a full-fledged mode of stable channel.

Instagram, like any other platform, plays with a lot of new features in beta mode. While the feature is being tested it can’t be assured that the feature will roll out in the final version.

Stay tuned to Brandsynario for the latest news and updates.

There’s A ‘Bulletproof’ Coffee & Here’s What You Need To Know

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