Huawei Releases a New Lineup of Flagship Products during Summer Launch Event in the Middle East and Africa

Jul 28, 2022

Pakistan – Wednesday [July 27, 2022]: Huawei Consumer BG held a Flagship Products Summer Launch Event in Dubai; showcasing a new lineup of flagship devices including the ideal flagship foldable phone HUAWEI Mate Xs 2, a flagship laptop HUAWEI MateBook X Pro, a flagship tablet HUAWEI MatePad Pro, HUAWEI FreeBuds Pro 2 as well as HUAWEI MateBook 16s and HUAWEI MateBook D16. Come endowed with technological innovations in aesthetics, display, performance, connectivity, and interaction, these products are designed for maximum creativity and easy communications.

“In many domains, Huawei has been working to make people’s dream come true. We are always working to bring the ultimate experience to consumers.” said Richard Yu, Huawei’s Executive Director, CEO of the Consumer BG.

Since 2018, Huawei has also worked to build an all-encompassing smart office framework, based around two core capabilities: cross-device collaboration and ecosystem integration. This latest release extends Super Device capabilities^[1] to more devices, thanks to the easy-to-use Drag-to-Connect feature, which streamlines cross-device connections and interactions.

Pablo Ning, President of Huawei Consumer BG in the Middle East and Africa said: “The cutting edge products announced today highlight our continuous dedication to our users in the Middle East and Africa region. We will continue working hard to implement our Seamless AI Life Strategy and bring the most compelling and innovative technology experiences to our consumers in order to optimize their user experience as well as to ultimately to fulfil our vision of an All-Scenario Seamless AI Life”.

HUAWEI Mate Xs 2 – The Ideal Fordable Phone: Ultra-Light, Ultra Flat and Super Durable

Introducing the HUAWEI Mate Xs 2, HUAWEI’s brand-new flagship foldable smartphone. To achieve an ultra-flat surface which is minimalistic and natural, the phone uses the Falcon Wing Design. Through that, the movement of the hinge and screen is precisely synchronized via the fixed-length linkage control. For the phone’s screen, the use of HUAWEI’s self-developed innovative industry-first composite screen to absorb all shock and buffer makes the HUAWEI Mate Xs 2 ultra-reliable.

The True-Chroma Camera System of HUAWEI Mate Xs 2 includes a 50MP True-Chroma Camera for capturing true-to-life colours.

HUAWEI MateBook X Pro: The Ultimate Elegant High-Performance Flagship Laptop

HUAWEI MateBook X Pro is a new-paradigm laptop that transcends the traditional notion of how a laptop should look, and what it is capable of. It comes in a skin-soothing metallic body^[1] and elegant colours, Ink

Blue and White, standing out from the crowd of drab laptop exteriors, while the classic Space Grey is also available.

HUAWEI MateBook X Pro takes multi-device collaboration to a whole new level, thanks to the Super Device features.

HUAWEI MatePad Pro: The All-round Stylish and Pro Flagship Tablet

This is a tablet designed to cover all aspects of entertainment with immersive visuals and sound. It is Huawei’s first tablet to feature a 120Hz high refresh rate screen. The 11-inch OLED HUAWEI Real Colour FullView Display has an incredible screen-to-body ratio of 92% and supports the P3 colour gamut for authentically displaying over a billion colours. For the ultimate sound experience, the tablet features HUAWEI SOUND® that uses an array of six speakers to bring out high-fidelity sound and ensure a wider playback bandwidth with rich details.

HUAWEI FreeBuds Pro 2: The utmost true sound earbuds with pure voice call

HUAWEI FreeBuds Pro 2 earbuds incorporate cutting-edge TWS capabilities, taking acoustics to new heights. It’s portable listening as you’ve never heard it before. It comes with the Ultra-hearing dual-driver true sound system and digital cross-over technology, delivering a better surging bass and good sound quality with rich details. It received the HWA and Hi-Res Wireless Dual HD Audio Certification. In addition to sound quality, HUAWEI FreeBuds Pro 2 continues to set new standards for TWS noise cancellation.

More HUAWEI MateBook Surprises: Completely Redesigned Cores and All-New HUAWEI Metaline Antenna

HUAWEI MateBook 16s packs Intel®’s Evo™-certified i9-12900H Processor^[1], and features a vast 16-inch 2.5K touchscreen, with an average ΔE<1 high colour accuracy^[2], and a 1080p AI camera, which keeps video calls crystal clear. HUAWEI MateBook D laptops have also drawn user acclaim, due to their compact design and excellent performance. The MateBook D 16 model is highlighted by a gorgeous 16-inch display^[3], but thanks to its 18.4 mm thickness, manages to weigh just 1.7 kg^[4]. MateBook D 16 is the first laptop to come equipped with the HUAWEI Metaline Antenna, which improves the signal conversion rate by 56%^[5], and facilitates high-speed Internet access, even in areas where the Wi-Fi signal is weak.

GROWING 4G CONNECTIVITY

Web Desk

Jul 28, 2022

Technological growth and digitization have opened the gateway to a plethora of opportunities for Pakistan. This holds special prominence for those coming from rural and semi-urban areas where access to digital services has provided better prospects for education, healthcare, businesses etc. Local telecoms have been trying to meet these surging demands; however, connectivity, especially 4G availability, continues to be an impediment in bridging the gaps of the existing socio-economic divide.

While 4G coverage is available for most parts, a recent report by the Alliance for Affordable Internet (A4AI) in collaboration with OpenSignal on ‘‘4G for Meaningful Connectivity’ highlights the disparities existing in different areas.

The report showcased how 4G availability (consumer time on a 4G signal) drops drastically to 77.1 percent of the time in KPK, 74.1 percent in Baluchistan and 73.7 percent in AJK, when compared to Sindh, which tops the 4G Availability chart with 83 percent of the time followed by Punjab with 81.2 percent and the federal capital with 79.8 percent.

After Covid, as students and professionals shifted to an online education and work model, lack of internet services was seen as a major impediment in carrying forward digital learning & growth. This was especially true for the tribal areas of KPK and Baluchistan.

The local telecom operators have poured in efforts to facilitate the growing connectivity and accessibility needs of the people; despite declining ‘Average Revenue Per User’ (ARPU). The ARPU which is a key tool for gauging the financial health of cellular mobile operators (CMOs) has weakened sharply, dropping from $9 in 2003 to around $1 at present.[1]

Despite the grim outlook, the OpenSignal report on ‘Mobile Network Experience Index’ specified that Jazz has enhanced its download speed category with user results showcasing an improvement of 0.8 Mbps and a total Download Speed Experience coming to 11.5 Mbps. Whereas, in the upload speed category 4.8 Mbps were scored on the tests, sharing this result with the Chinese CMO, Zong. As many Pakistanis have started working remote, this improvement has smoothened the process for local startups, businesses and freelancers to have a quicker & reliable functioning.

The report also placed Jazz in the lead with a score of 69.9 points for the Voice-app experience category which tested mobile voice apps such as WhatsApp, Skype and Facebook Messenger. This enables better communication & adds value to lives of people who rely on internet to stay connected. Likewise, samples for the Games Experience for real-time users playing multiplayer mobile games on any operator’s network, witnessed Jazz and Zong scores to be one of the highest at 36 points serving as great enabler for the flourishing e-sports community of Pakistan.

The report served as a testament to Pakistan’s efforts at boosting its digital footprint. While digitization has proved to be a great breakthrough for equalizing disparities, there is an increasing need to strengthen the existing telecom infrastructure that provides reliable, high-quality connectivity to all segments of society. The provision of these services will facilitate all; especially, youth and women to explore new possibilities such as freelancing, start-ups, literacy programs, etc.

Humayun Saeed officially joins TikTok to stay connected to his fans

Web Desk

Jul 27, 2022

Pakistani actor and producer Humayun Saeed has officially joined the short video platform TikTok to stay connected with the fans. The Meray Paas Tum Ho actor arrived on the platform with a verified account and racked up more than 50,000 followers within no time.

In his first video, he shared a clip from his recording set with the caption saying, “Jacket in this hot weather – things you do for the love of acting! AyeMausam.”

@iamhumayunsaeed

Jacket in this hot weather – things you do for the love of acting! 🤷🏻‍♂️#AyeMausam

♬ original sound – iamhumayunsaeed

“TikTok is undoubtedly one of the most popular platforms in Pakistan and what I love about it is its ability to tie the entire country together with the bond of entertainment,” said the 50-year-old actor.

The superstar went on to add, “The creativity that I have witnessed on this platform is unmatchable, and it is such an endless source of joy. I couldn’t resist getting on board this platform and create fun yet responsible content for my fans who want to see me more often and stay connected with me.”

The Jawani Phir Nahi Ani actor crossed 50,000 followers, more than 2.3 million views, and 190,000 likes after he posted five videos from his different recording sets. His account is rapidly growing as his fans join him on TikTok to see what the legendary actor will be bringing to them.

His other video from the set of his recently launched film, ‘London Nahi Jaunga’ went viral on the platform gaining more than a million views. Fans are definitely enjoying his content.

@iamhumayunsaeed

#LondonNahinJaunga preparations in full swing – in London 🥰

♬ original sound – iamhumayunsaeed

Humayun Saeed is one of the most famous film and drama stars in Pakistan who also became the first Pakistani to be featured in the Netflix original series ‘The Crown’.

foodpanda Partners with Panther Tyres Limited to Facilitate Riders in Managing their Maintenance Expenses

Web Desk

Jul 27, 2022

Karachi, July 27, 2022 – Continuing its diverse efforts to minimize overhead costs for delivery riders, foodpanda, the country’s leading online delivery service, has partnered with Panther Tyres. The partnership aims to provide free tyres and discounts to all foodpanda riders.

A signing ceremony was held in this regard recently which was attended by Farhan Khan Director Operations, Haider Malik Head of Logistics and Sheryar Junaid, Head of Rider Experience from foodpanda’s side. While Khuram Javed COO, Asim Ahmed Abro GM Marketing & Sales, Usman Mukhtar Gondal Head of Marketing and Usama Imran, Brand Manager from Panther Tyres attended the event.

Delivery riders across Pakistan have been facing the impact of rising inflation and fuel prices which ultimately cut into their disposable income. This partnership will not only make bike maintenance easy and hassle free but will also provide an opportunity to foodpanda riders to avail free-of-cost and discounts on tyres and tubes.

As per agreement Panther Tyres, will provide a cost efficient solution to foodpanda riders for acquisition of their top quality tyres. The partnership also includes after sales services at foodpanda’s hubs and pit shops.

Commenting on the development, Farhan Khan, Director Operations foodpanda stated, “Economic conditions are impacting all of us today but a substantial onus of this impact falls on the segment which also includes our riders. Being a socially responsible entity, foodpanda has always strived towards finding ways to ease the impact and provide maximum support to its riders in managing their routine expenses. Our partnership with Panther Tyres is just another constructive step in achieving this goal.”

Why should adults have all the fun?! Beat the summer heat with these Kids Perfumes by IDEAS

Web Desk

Jul 27, 2022

IDEAS recently unveiled its wide range of perfumes and what caught our eye was the variety of kids’ perfumes in this range.

When it comes to grooming and style, we believe that children have as much a right to look and feel pleasant as adults – especially when it comes to keeping unpleasant body odors at bay and ensuring they smell fresh throughout the day.

The IDEAS perfume collection for kids consists of four unique fragrances. There is Baby Shark Pink, Baby Shark Blue, Junior and Cute Kitty — all catering to different moods from fruity to floral and musky.

Here’s our take on these fun fragrances for Kids.

Baby Shark Pink:
Baby Shark Pink comes in a cuttle little pink bottle and opens with top notes of Pear and Rose making it a perfect fragrance for young girls. The fruity and floral combination of this perfume makes it fresh and light with a soft intensity to ensure your little ones feel fresh throughout the day without having an overbearing scent.

Baby Shark Blue:
Baby Shark Blue is a lovely Floral Powdery Musky Scent perfect for hot summers. The Musky Amber base of this perfume blends perfectly with spicy anise and fruity aromas. The scent is fresh and clean-smelling without being overpowering and the added cherry on top is the cute little blue bottle which looks great in your kids’ room.

Cute Kitty:
If sweet musky fragrances are what your little girl likes then this is the perfect choice for her. This gently sweet fragrance contains notes of sugar, marshmallow, and vanilla in a musky base giving it excellent longevity. Cute kitty is certainly your go-to perfume to feel refreshed after a hot day in the sun because it smells fresh and invigorating yet soothing and happy.

Junior:
Junior is a lovely citrus woody musk that opens with notes of Chamomile Bergamot Rose with upbeat floral green at its heart. There’s a unique mildly intense musky quality to it which makes this scent’s notes feel inter-connected and well-rounded. Ideal for young boys who like to smell fragrant throughout the day without drawing too much attention.

Shop the best kids’ perfumes online at www.gulahmedshop.com or your little one explore the range at your nearest Ideas store.

Why Is It A Good Idea To Never Use Cracked Software ?

Dr. Rida Qamar

Jul 27, 2022

Technology can be costly to purchase. When you need new software for your computer, you have two choices: look for free options or pay for potentially expensive software. Some people might be tempted to save money by downloading pirated or cracked apps.

Cracked and unauthorized apps, on the other hand, can pose a security risk in more ways than you would think. Some of the dangers of downloading and using unauthorized software are mentioned below.

Access To Dodgy Websites

One reason to be wary of cracked software is the distribution websites. To get cracked software, you’ll need to go to a place that specializes in cracking. These websites are now in violation of the legislation. As a result, they have no motivation to protect their users.

Popups or redirects from cracking sites often take your browser to more risky sites. You are exposing yourself to risks like adware infections or even ransomware.

Software Might Not Work

There’s no guarantee the illicit software will actually function when you download it. Many businesses take precautions to keep their apps from being pirated. As a result, it’s possible that the app will never run in the first place. Alternatively, it can function for a short period of time before failing.

You won’t be able to get patches for cracked software either. This means that you won’t be able to get any new app features. It also means you won’t get security updates, which is a major concern. If a security flaw in a piece of software is found, the company responsible for the software will normally release a patch as soon as possible.

Legal Problems

Downloading and using cracked software is illegal. If you are caught using it, you could face a range of consequences. One of the more minor consequences is that you may be blocked by the software vendor temporarily or permanently. For example, if you pirate a copy of Adobe Photoshop, then Adobe could block you from using any of their software in the future. If you rely on this software for your work, this could cause a serious problem.

More Devices Can Be Compromised

Something that some people don’t realize is that cracked software isn’t only a danger to your device. When you connect to the internet using your home network, your device shares information with other devices on the network like phones, tablets, and other computers. This means that if your device is compromised by malware, that malware can spread.

Stay tuned to Brandsynario for the latest news and updates.

‘Son Of Concorde’ – The Future Of Air Travel?

Dr. Rida Qamar

Jul 27, 2022

American start-up Boom Supersonic has unveiled its sleek new airliner. The design for the new plane, called Overture, was revealed at Farnborough Air Show in the UK this week. The Overture has been nicknamed ‘Son of Concorde’ after the Concorde. Which used to hold the record for being the world’s fastest commercial plane before it was retired in 2003.

Airplane Route

According to the details, the aeroplane will be able to fly passengers from the United Kingdom to the United States in just 3.5 hours. The jet features four engines, a new fuselage, and can fly at supersonic speeds of up to 1304 miles per hour. More than 600 routes have been planned for Overture across the globe. On a longer route, San Francisco to Tokyo in just 6 hours is also possible.

Specifically, the craft will cruise at Mach 1.7 over water and just under Mach 1 over land. Overture will also have fewer passenger seats than traditional aircraft – around 65-80 passengers

“Aviation has not seen a giant leap in decades,” Boom founder and CEO Blake Scholl said in a statement. “Overture is revolutionary in its design, and it will fundamentally change how we think about distance.” He added.

“Overture will make the world dramatically more accessible for tens of millions of passengers,” Scholl said.

The plane will start being made in 2024 but won’t carry its first proper passengers until around 2029/2030.

Sustainability In Mind

One way the plane’s design is unique is that it has been developed to emit net zero carbon. While flying on 100 per cent sustainable aviation fuel (SAF).

“Sustainability is woven into all aspects of Overture, from design and production to flight and end-of-life recycling,” Boom Supersonic said in a statement

“From day one of the programmes, we decided that our three core design principles were, of course, speed, but also safety and, importantly, sustainability,” said Savitt.

“And what we mean by sustainability is that we have to be able to operate this aircraft or allow our operators to run Overture at net zero carbon. Meanwhile, reducing the noise levels that you saw on Son of Concorde as well as for Boom itself to be net zero carbon, which we will be by 2025 as an organisation”.

Stay tuned to Brandsynario for the latest news and updates.

How To Create Good Feng Shui In Your Home

Lyza Rashid

Jul 27, 2022

good feng shui home — Image Source: Everyday Health

The Chinese spatial laws of ‘Feng Shui’ have taken over the internet as of late. To some this may sound like the usual bandwagon-trend-that-we-know-nothing-about but if you read deeper into the philosophy, you’ll realise that it can open us up to good energy in our homes. Are you interested in creating good Feng Shui in your home? Hear the best tips collected from experts:

Keep Your Entrance Decluttered

One of the most important things you can do is to ensure that the ‘mouth of the house’ which is your entry, is decluttered. A lot of things can collect there. From coats, shoes, umbrellas, new parcels to even unnecessary decorations. Make that space more mindful, well-thought-out and clean. You will be inviting good energy at the place your home starts from.

Slow Down Energy Flow

Most of the times we have doors facing our front doors in the home. This means that energy can simply shoot out. The solution? You can slow down the energy by putting a nice patterned rug, a painting or a vase in between.

Keep Your Windows Clean

Clean windows are supposed to represent the eyes of adults and the voice of children. Plus, sunlight wakes us up in the best of ways and also enhance the colours of everything we see around us. Therefore, there is a lot of insistence on ensuring that windows are clean in your home if you want good Feng Shui.

Strike A Balance In Elements

There are five elements, earth, wood, fire, water, and metal, in our homes too. They can be there literally or symbolically. What matters is that you ensure there is a good balance between them for good Feng Shui.

For instance, if you’re generally angry, then make sure you have less fire-related things. If you’re usually very demotivated, ensure you have more of it!

Doors Are Important

Lastly, doors are very important if you’re trying to cultivate good Feng Shui. This is because doors represent all the opportunities life has to offer. If your door has something behind it and won’t open all the way, you’re limiting life’ s offerings. If it’s not working properly, you might be losing out on them.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan In Deep Trouble As Sri Lanka Eyes Mammoth Target In 2nd Galle Test

Huzaifa Gaba

Jul 27, 2022

Pakistan team defeated Sri Lanka in the first Galle test, chasing a massive total of 342, thanks to Abdullah Shafique’s 160 not-out innings. However, they need to top that performance in the 2^nd test, as Sri Lanka aims to give them an even bigger target to achieve this time.

As of now, Sri Lanka is leading by 425 runs on the 4^th day, with Dhananjaya de Silva well-settled at 74. With 5 more sessions to go, they are in a good position to set a target of 450 or more; some aggressive stroke and they have a good chance of reaching 500.

Sri Lankan team came back strongly in the 2^nd test after facing a crushing defeat in the first one. They looked in control from the get-go. Sri Lanka posted 378 runs in the first innings with a healthy run rate of 3.66, against a spin-heavy Pakistani attack. Pakistan made two changes in their team for the second test, bringing Fawad Alam back in place of Azhar Ali, while Nouman Ali replaced injured Shaheen Afridi. Dinesh Chandimal once again topped the scoreboard for Sri Lanka scoring 80 runs, but it was Oshada Fernando whose 70-ball 50 at the top-order put Pakistan bowlers in a defensive position. Naseem Shah bowled exceptionally for his 3 wickets against free-flowing Sri Lankan batters.

Pakistan’s inning started with a setback when Abdullah went back to the pavilion on the second ball of the innings. Captain Babar Azam had to promote himself to no. 3 in Azhar Ali’s absence, but he soon followed Abdullah back to the dressing room. Sri Lankan bowlers kept the pressure on and reduced Pakistan to 119 for 5 at one point. Agha Salman, playing his second test showed resilience to help his team avoid the follow-on. He scored a gritty 62 runs knock while wickets kept tumbling on the other end. Sri Lankan off-spinner Ramesh Mendis was the man behind Pakistan’s debacle, as he picked up 5 wickets for 47 runs. Sri Lanka’s latest spin sensation Jayasuriya did not stay back either, picking up 3 important wickets, including Babar Azam, and well-settled Salman Agha. Pakistan innings were wrapped around at a score of 231.

Sri Lanka started their second innings with a lead of 147. Pakistani bowlers managed to restrict Sri Lanka to 117 for 5. Captain Dimuth Karunaratne came out to bat at number 6 despite injury, and helped the team fight back with all-rounder Dhananjaya de Silva. They added 126 runs for the 6^th wicket, to help the team’s total reach 243 and their lead at 390. They are en route to 450 runs mark to give Pakistan a tough challenge. Pakistani batters need to produce a masterclass to draw this test, let alone win this. Abdullah Shafique, Babar Azam, and Fawad Alam would be the key for Pakistan in the second innings. Abdullah Shafique is expected to repeat his heroics from the first Galle Test.

Tiktokers Are Using Calamine Lotion As Primer – Is it Even Safe?

Lyza Rashid

Jul 27, 2022

calamine lotion primer — Image Source: Healthline

Tiktokers are the origin points of most of the weirdest trends you’ll see around yourself. These trends may seem interesting at face value but they may have sinister consequences for everybody. The latest trends using calamine lotion as a primer— yes, you already know this sounds like a huge ‘NO”. So here’s everything you need to know about this:

What Is Calamine Lotion?

For those who may not know, calamine lotion is a medication. It’s a medication lotion that is made up of zinc oxide, ferric oxide and phenol. Zinc oxide is an astringent that helps absorb excess oil and have a mattifying effect. Therefore, this medication is used to treat oozing wounds such as chicken pox or monkeypox. It also helps with insect bites, pimples (if used sparingly), rashes and poison ivy.

How Did It Become A Primer?

The trend emerged overnight and gained so much popularity that it is insane. The hashtag #calamineprimer has iver 3.5 million participants so far. Some Tiktokers randomly started using it as a primer because of its mattifying property and others started following suit.

@prettygirlgangmakeup Here I go experimenting again 🤷🏻‍♀️ This time i used calamine lotion…drspite of what people say…i like it 😌. #calaminelotion #calaminelotionhack #calamineprimer #calaminelotionprimer #fyp #foryoupage #mua #makeup #makeuphacks #muasoftiktok #makeuptips ♬ Hip Hop with impressive piano sound(793766) – Dusty Sky

You already know, the weirder the thing that is being done, the more it will be done.

This trend also seems to be getting out of hand as parents report they can not find the medication for their children. It is reportedly being sold out in the UK and US both. Parents who use it to treat their children’s chickenpox or adults with lupus are all suffering.

@missaorion Before/After 😱💚 #calaminelotion #calamineprimer #beforeandafter #LENOVOJUSTBEYOU #explore #fypシ #fyp #makeuptutorial #makeup #beautyblogger #makeupblogger ♬ original sound – Ase Smith

What Do Doctors Say?

Doctors could not possibly oppose this enough. They’re inviting attention to how first of all, this is a medicine! That should be reason enough to stop using it. Secondly, if it is not used sparingly, it can dry up the skin surface and also harden it. The skin barrier can be totally irritated. Acne, rosacea and dermatitis can be made much worse.

Other doctors are pulling attention to how in the long run it can make wrinkles and fine lines much worse due to its drying nature. Yet, people are continuing to hop on the bandwagon and ruin their skin.

Stay tuned to Brandsynario for the latest news and updates.

PTCL & U Microfinance Bank announce successful conversion of U Bank’s Rs. 1,000M debt into equity

Web Desk

Jul 27, 2022

Islamabad, July 26, 2022: Pakistan Telecommunication Company Limited (PTCL), country’s largest ICT services provider and U Microfinance Bank Ltd. (U Bank), a wholly owned microfinance subsidiary of PTCL announced successful conversion of U Bank’s subordinated debt into equity, signed by both institutions for an amount of PKR 1,000 million during a ceremony held in Islamabad.

President and Group CEO, PTCL & Ufone, Hatem Bamatraf and President & CEO, U Bank, Kabeer Naqvi, signed the document that was witnessed by senior members of management from both organizations. This conversion will enable the bank to further capitalize on the growth opportunities possible in Pakistan’s financial sector, spread across a heterogenous spectrum of rural, corporate finance & treasury, urban, corporate, sharia, and digital banking services, thus catapulting bank’s transformation into a challenger retail bank.

Speaking at the ceremony, Hatem Bamatraf, President and Group CEO, PTCL & Ufone, said, “Seeing the potential in U Bank’s ability to further expand and grow, PTCL endeavors to contribute and support the bank in capturing new segments and customer classes to include more of Pakistan into the banking net and further its ambition of financial and social inclusion. This is not only in line with PTCL’s commitment to support the country and its economy but also to strengthen ties between banking and telecom sector.”

Speaking at the occasion, Kabeer Naqvi, President & CEO, U Bank said, “U Bank, thus far, has been successfully enabling underserved Pakistanis and has been positively contributing towards their economic empowerment. Bank has now embarked upon the exciting journey of penetrating into newer market segments, through its six specialized business canvases, to widen its existing customer base and create more impact. This conversion is a testament of our sponsor’s confidence in our ability to deliver positive results. It also reiterates PTCL’s commitment towards contributing to the socio-economic uplift & enablement of Pakistan”.

Together, both PTCL & U Bank are at the forefront to provide best-in-class connectivity and financial services to their customers across Pakistan, especially the under-served community.

Michael Jordan’s Six NBA Winning Air Jordan Sneakers to Be Exhibited First Time Ever

Huzaifa Gaba

Jul 26, 2022

Certified Sports Guaranty (CSG) will pay tribute to Michael Jordan with a memorabilia series called the “Dynasty Collection.” This collection will include all six of Jordan’s championship-winning Air Jordan sneakers.

CSG authenticated the sneakers and will display them for the first time at the convention this week in Atlantic City, from July 27-31. Jordan has won the NBA championship in each of the following years: 1991, 1992, 1993, 1996, 1997, and 1998.

The Nike Air Jordan VI sneakers that he wore to win the championship in 1991 are included in the Dynasty Collection, as well as the Air Jordan XIV “Last Shot” that he wore to win his title in 1998.

After winning the NBA championship with the Chicago Bulls in 1991, Michael Jordan gave away one of his signature sneakers. The tradition was upheld all the way to his sixth title, which he won in 1998.

Because they were kept in such pristine condition for so many years, the sneakers are in a remarkable state of preservation, appearing almost exactly as they did when Michael Jordan took them off in the locker room.

“Even after examining the world’s most important collectibles for four decades, the Dynasty Collection had the power to take my breath away,” said Mark Salzberg, Chairman of the Certified Collectibles Group.

“For the role these shoes play in our collective consciousness, how they relate to sports, fashion and celebrity, they are the contemporary Ruby Slippers, only rarer.”

Michael Jordan is still widely regarded as one of the most famous and influential sports personality across the globe, even after 25 years since his final NBA championship. His courage and dedication, together with his uncanny ability to deal with tough times, have inspired a whole generation and continue to motivate people to this day.

In 1984, when Jordan was still a rookie in the NBA, he signed a contract with Nike to produce a new sneaker brand, which they named “the Air Jordan”. This was years before Jordan won his first NBA title. The sneakers became an instant hit, and in just its first year on the market, sales of the Air Jordan reached more than $100 million. With billions of dollars in new sales recorded each year on top of a booming secondary market, the Air Jordan brand and its iconic ‘Jumpman’ logo continue to be more notorious with each passing year. Air Jordans have become a cult in the sneaker industry, and a cultural icon across the globe.

Planning on the go with pick-up …

Guest Author

Jul 26, 2022

For Mikaail, planning meet-ups with friends was nothing but a mere procrastinating ball game and he felt that sudden or whimsical decisions always worked instead, rather than planning for days on end. Hence, he decided to go to the beach and ask his friends if they’d like to join.

While time was of the essence, he decided to check for food delivery options. It occurred to Mikaail that foodpanda’s pick-up option would most certainly fulfill the purpose of picking food of their choice on the go, with the time frame popping up on the app as only 15 minutes! It was a blessing in disguise indeed.

Thanks to innovation and convenience promised with tech based food and end product delivery options, for Gen X and Z like him, items are now just a screen tap away.

The year 2020 witnessed an unprecedented pace of tech innovation and development pertaining to technology and evolution of customer behavior; as such, these trends became the epitome of e-commerce and the foundation of the global tech industry. Eventually, those companies that focused on attaining customer delight through incorporating key attributes such as ‘convenience’, ‘hyperlocalization’, ‘third-party delivery’, ‘real-time delivery tracking’, ‘predictive search’ etc. were able to increase their market share. These trends were further facilitated by the proliferation of delivery models and well planned fleets.

Companies have ascertained that the best way to stay ahead of competition is to measure and analyze data, and enhance their performance through actively gauging customer behavior.
According to the Online Food Delivery Services Global Market Report, the global market is expected to grow to almost $160 billion in 2026 at a compound annual growth rate (CAGR) of 5.6%. The rapid growth was witnessed from $11 billion in 2021 to $128.32 billion in 2022 at a compound annual growth rate (CAGR) of 11.5%; the difference in these two years accounts for over 1000% increase!

Globally, pick-up orders have also seen remarkable growth and these orders make up nearly 25%-30% of the total local industry orders, showcasing a sizable traction towards this option. With customers and their dining trends having evolved significantly in recent years, this feature enables them to embrace digital technologies that are transforming modern societies. As mentioned, customers seek simplicity and time-efficiency which is facilitated through this very option.
Considering the ease of use with the assimilation of technology in modern life, and for end consumers like these, the pick-up option by pioneers like foodpanda not just helps save time but also from the hassle of standing in queues. Instead, after having placed the order while on the go, your meal gets prepared and is ready to be picked when you reach the restaurant. Thus, tasks simultaneously get executed instead of what can be likened as an assembly line system where each step functions in silos. To add further value to convenience, pick-up also offers exclusive full menu discounts, thus promising customer delight.

In some instances, food lovers prefer enjoying restaurant food in the comfort of their own home as opposed traditionally and predominantly dining in, especially during rush hours. Hence picking up their food while commuting back home from work for instance saves them the extra time of parking their cars for long and going through the entire process of ordering, waiting, standing in queues, and then finally picking their food. With people becoming busier and life roles becoming more demanding both for men and women, pick-up is a feature that resolves such worries. Simultaneously, customers feel incentivised further when they get to avail flat discounts on this feature. In a nutshell, pick-up has helped improve space congestion, customer wait times, and delivery costs, as the delivery fee is taken out of the equation, altogether.

Oftentimes this option also comes in handy when people are shopping in malls and want to save their waiting time while rerouting opportunity cost, thus spending it elsewhere instead which eventually can be more productive for them. With the growing reliance on digital platforms and apps, the Pakistani customer has evolved tremendously as a result of enhanced customer experience.

Among the many takeaways from the post pandemic world, it is noteworthy how the tech industry, driven by heavy reliance on consumer centric strategies has revolutionized the way business is done! Be it the food industry, the education sector or healthcare, technology has become a necessity rather than a need!

By Raafay Munir,
Raafay is associated with the e-commerce sector and is the Head of New Verticals at foodpanda Pakistan.

Top 5 teams with over 5 captains in a calendar year!

Huzaifa Gaba

Jul 26, 2022

Shikhar Dhawan is leading India against West Indies in the ongoing ODI series, which makes him the seventh Indian captain in 2022. Well, India is not the only country that has had seven captains in a calendar year, there have been several instances where teams have changed their leadership because of injuries, workload management, poor form and sometimes even administrative turmoil. Here are five international cricket teams that have had over 5 captains during a calendar year.

INDIA: Seven captains in 2022

Earlier this year, after regular captain Virat Kohli was forced out of the Johannesburg Test with back spasms, India had to appoint KL Rahul as their stand-in captain. Kohli stood down as Test captain after the team lost the series 1-2 and Rohit Sharma took charge in all three formats. However, Rohit was unable to play in the ODIs in South Africa, due to injury, thus Rahul had to lead there.

Following Rohit’s recovery, India played at home against the West Indies and Sri Lanka, winning all 11 matches he captained between February and March. However, after the Indian Premier League, Rishabh Pant led India because both Rohit and Rahul were unable to play. In Pant’s captaincy, India drew 2-2 with South Africa in a home T20I series.

Hardik Pandya led the team in the T20I series in Ireland, where most senior players were rested. While Jasprit Bumrah captained the team in the rescheduled fifth Test of their England tour in 2021 in place of the injured Rohit Sharma.

Shikhar Dhawan is leading the side on their tour of West Indies, instead of Rohit, who was back for the limited-overs series against England.

SRI LANKA: Seven captains in 2017

Sri Lanka was the team first international cricket team to try out seven captains in a calendar year, back in 2017. The beginning of the year saw them on the road in South Africa with regular captain Angelo Mathews. He was in charge of two tests and two Twenty20 internationals before suffering a hamstring injury that sidelined him for five months. Dinesh Chandimal was Sri Lanka’s next captain for one T20I. However, Upul Tharanga took over as captain for the One-Day Internationals that followed, in which Sri Lanka lost 5-0.

While Rangana Herath led the team in all three of that year’s Test matches, Sri Lanka continued to play limited overs games with Tharanga as their captain. Mathews returned to captain the team after Tharanga was punished for Sri Lanka’s slow over rate during the Champions Trophy in England. However, he resigned as captain from all three formats of the game after Sri Lanka lost the ODI series against Zimbabwe. Chandimal was handed the reigns for the Test matches, while Tharanga was appointed white ball captain. However, Lasith Malinga and Chamara Kapugedera also led in one-off ODIs.

In October that year, several first-choice players relucted to play the 3rd T20 of Pakistan’s home series, which was to be held in Lahore. They were not considered for the whole series, which gave Thisara Perera a chance to take the leadership role as he became Sri Lanka’s seventh captain for the year.

ZIMBABWE: Six captains in 2001

Zimbabwe was hit with some internal leadership turmoil while their cricket team was at its competitive best. During the first half of 2001, Heath Streak was their leader. During that time, they won an ODI series against New Zealand and a historic Test match against India.

However, he resigned from his position after having conflicts with the board. Guy Whittall was offered captaincy then, but he initially declined to lead the squad in the home tri-series involving India and West Indies. Grant Flower then led Zimbabwe in their first game, but Streak returned to captaincy for the second game. Eventually, Whittall led Zimbabwe in their third game after Grant Flower, Streak, and Whittall all took turns leading the team.

In July, Streak was given the opportunity to lead the team again, but he ultimately decided to concentrate on his bowling and quit three months later. Brian Murphy, a leg spinner, stepped in as his replacement for a tri-series that was played in Sharjah. Alistair Campbell and Stuart Carlisle also took turns captaining the side till the conclusion of the year.

ENGLAND: Six captains in 2011

England kicked off the new year by clinching a historic 3-2 triumph in the Ashes under Andrew Strauss. Paul Collingwood, who led England to T20 World Cup glory in 2010, captained the team in the subsequent two Twenty20 Internationals against Australia before Andrew Strauss took over for the One-Day Internationals.

After England failed to go past the quarterfinals of the World Cup later that year, Strauss stepped down as captain of the ODI team to concentrate on his performance in test cricket. The England selectors saw this as an opportunity to herald in a new age of divided captaincy, which is now the standard for many teams. Many other countries have followed England’s lead in this regard. While Strauss remained Test captain, Alastair Cook and Stuart Broad were appointed as the captain for the ODI and T20I, respectively.

Ireland-born Eoin Morgan led England against his home country when Alastair Cook was rested for an ODI against Ireland. Later that year, Broad and Morgan’s injuries allowed Graeme Swann to take charge of three T20Is.

AUSTRALIA: Six captains in 2021

Australia started 2021 with a defeat against India at home in the Border-Gavaskar Trophy. Even though, India was playing without a large number of its first-choice players. Tim Paine was leading the team in that series, which proved to be his last stint as he quit just before the Ashes later in the year. Pat Cummins stepped in as the next Test captain, guiding his team to a 4-0 victory against England. However, he was forced to miss one of the matches because he was found to have been in close contact with a COVID patient. Steve Smith led the team in his absence and guided his team to a 275-run victory.

Aaron Finch, the regular white-ball captain, suffered a knee injury in July, which allowed Alex Carey to lead in the ODI series against West Indies. Matthew Wade was given the opportunity to lead the team in a Twenty20 International series in Bangladesh in August when several first-choice players were given rest. Finch returned to lead Australia to their first-ever T20 World Cup victory in the UAE in October and November.

Southeast Asia Can Protect Nature And Generate $2 Trillion A Year

Lyza Rashid

Jul 26, 2022

southeast asia nature — Image Source: Yanko Design

The latest research has something promising for the nature and Southeast Asia in store. For years it has been believed that protecting the environment means that there will be a cost to pay or a loss to bear. In all of this, new research suggests that Southeast Asia could preserve and earn money. Here’s how:

What Is The Latest:

It has been studied that investing in measures to protect the biodiversity of Southeast Asia’s forests and seas could potentially pull in trillions. This effort could also produce benefits valued at more than $2.19 trillion a year. What do you get? Slowed down pace of climate change and money according to the Academy of Sciences Malaysia (ASM).

This result, however, can be achieved by tripling the investment in eco-business. Right now $10 billion has been invested which can rise to $46 billion by 2030. The study suggests that this investment can become a tiny fraction of the possible paybacks in job creation, higher incomes, and a more sustainable environment.

More On The Study

“Southeast Asia is one of the most mega biodiverse regions of the globe”, said the Professor involved in the study. They’re inviting people to look at the region as a treasure which can still be preserved and fought for. However, UN warns that it is under threat. The threat being faced is that nature is declining and species are becoming extinct at an unprecedented rate.

Developing Job Prospects

The study also shows that when we see the efforts from a vantage point, there is a lot of opportunity to earn. Regions around the world can embrace biodiversity conservation and invest in natural infrastructure. The potential is to create job opportunities in this sector to make this the biggest economic contributor.

For instance, the Keo Seima Wildlife Sanctuary in eastern Cambodia is the ancestral home of the Bunong people. It provides a habitat for more than 40 threatened species, including Asian Elephants and birds like the Giant Ibis. It created 449 jobs for people. As a result, people could be investing more in the green sector, creating jobs and generating revenue from where it matters most.

Stay tuned to Brandsynario for the latest news and updates.

Is WEB 3.0 The Future Of The Internet?

Lyza Rashid

Jul 26, 2022

web 3.0 future — Image Source: CSM Technologies

Web 3.0 might be the new big tech thing that changes the way we experience internet. It’s a new version of the original Web and it uses all the advanced capabilities of the world of tech. Here’s everything you need to know about it.

What Is Web 3.0?

Web 3.0 is basically the advanced iteration of the original Web 1.0 that came in the 1990s. It acts as the successor to the Web 2.0 version. This new generation internet space is created upon the concepts of decentralization, extreme user utility, and open-source network. The most interesting part? It is free from surveillance.

What that means is that there is no central authority to manage and control all the functions of Web 3.0.

More About Its Capabilities

Web 3.0 uses advanced computing concepts like Machine Learning and AI. AI is the future of all forms of tech and this is no different. As a result, these computing mechanisms enable systems to imitate humans and improve with self-learning. It will be a self-sufficient model.

Web 3.0 also uses emerging technologies like Blockchain to offer decentralization and high security.

Future of Web 3.0

As it is at the moment, Web 3.0 is the next-generation internet world. This creates the space that allows many people from all over the world to connect with global people, business entities, etc. With Web 3.0 users can easily control their data with high accessibility in a much faster way. Moreover, employment in this field is increasing by many folds.

Furthermore, provided that this area is linked to Metaverse there is also a high demand for people with new talents. Web 3.0 and Metaverse-like fields are building many job opportunities for engineers, tech developers, architects, and other tech enthusiasts. This shows that the Web 3.0 market is growing and slowly capturing the Million $ market by entering into new spaces. It is the future of the tech world. Agencies predict that more than 50k jobs are expected to grow in the Web 3.0.

Stay tuned to Brandsynario for the latest news and updates.

How Can Advertisers Reach Millennials Since They Do Not Watch TV?

Dr. Rida Qamar

Jul 26, 2022

Over the past ten years, the nature of what advertisers and consumers regard as ‘television’ has changed dramatically. TV no longer means just the big two to three networks or only the screen on the living room wall. Instead, a rapidly increasing range of viewing methods like connected TVs, streaming services, video, and mobile apps are offering new ways to watch. Perhaps no group is more ahead of this curve than tech-savvy millennials (those between the age of 18-34).

How are the TV habits of Millennials changing amidst all these new viewing options? And what does this tell advertisers about how to allocate TV ad budgets? Here are four key insights.

1. Traditional TV Still Makes Up A Significant Chunk Of Their Viewing Time

As industry observers might say, Millennials don’t watch traditional linear TV; the statistics suggest this isn’t true. According to a Survey, those between the ages of 20 and 34 spent an average of 1.81 to 1.98 hours per week day watching TV. While this may be less time than their older peers, it does suggest that traditional TV still has a role to play for advertisers trying to target Millennials.

2. Streaming TV Is Gaining In Importance

Even as Millennials continue to watch traditional TV, streaming now accounts for over half of their TV viewing time. As noted in a recent round of research into the share of weekly time spent viewing TV and video content among Millennials, streaming had overtaken traditional TV, accounting for 54% of weekly viewing time in 2016. This is a big jump from 2012 when Millennials spent just 15% of their weekly time watching streaming TV and video.

3. Multi-Screen Is The New Mantra For Advertisers

As the points above emphasise, advertisers should no longer rely on any one single ad format or viewing medium when making media buying decisions. Instead, multi-screen campaigns that spread creativity across all forms of TV, video, mobile and streaming service are the new best practice. This bears out in research with organisations noting that more than 50% of Millennials between the ages of 19-25 and 46% of those 26-32 watch TV using other devices like desktops, laptops, smartphones and tablets.

4. Bad Advertising Simply Won’t Cut It Anymore

One side effect of this explosion of viewing choices for Millennials is they are more selective about whether or not they will watch advertising. According to one recent study, more than half of Millennials have used an ad blocker. This doesn’t mean that they don’t like ads. It simply means advertisers need to be savvy about which formats are most effective on different screens and to make sure that creative storytelling remains paramount.

Stay tuned to Brandsynario for the latest news and updates.

The More You Use Facebook, The Worse You Feel, Says Study

Dr. Rida Qamar

Jul 26, 2022

Multiple studies have been conducted worldwide to study the impact of social media on human nature. In contrast, these studies have profoundly affected the analysis of the human psyche and mannerisms. Detailed research is always required to back the claims and results. A recent study has evaluated the effect of Facebook on social media users. The results found that excessive use of Facebook can lead to worsening feelings in human beings.

Many studies also show that using social media platforms like Facebook may lead to internet addiction, low self-esteem and reduced investment in meaningful activities. A survey conducted by Deloitte found that checking social media sites is the first thing smartphone users do in the morning. In most cases, before they even get out of bed.

Facebook & The Need For Social Interactions

Social interaction is a core part of human life and is necessary for human existence. Many studies have confirmed that most humans thrive when they have strong and positive relationships with other human beings. However, the same cannot be guaranteed for online interactions.

The problem with applying these studies to social interaction online is that the studies have been conducted on ‘real world’, face-to-face interactions. Yet what happens when social interaction occurs through an electronic screen? When your first thought after waking is to reach for your phone, what long-term impact does this have on you?

Many researchers have shown that using social media may detract from face-to-face relationships. While reducing investment in meaningful activities increases sedentary behaviour. These can ultimately lead to internet addiction and reduce self-esteem through unfavourable social comparisons.

Facebook’s mission “to make the world more open and connected” is a familiar phrase among the company’s leadership. However, the study shows that connecting more than 1.1 billion users around the world may come at a psychological cost

It turns out that social comparison can particularly strongly influence human behaviour. This occurs because people show the most positive aspects of their lives on social media, assuming their own life compares unfavourably with others.

Social Media & Well-being

Some sceptics have wondered if perhaps people with poor well-being are more likely to use social media as opposed to social media causing poor levels of wellbeing.

However, prior studies have found that social media could positively impact people’s social status through increased reinforcement of real-world relationships and increased social support.

The Harvard Business Review wanted to clarify the relationship between well-being and social media.

It found that the use of Facebook was negatively associated with wellbeing. Real-world social networks were positively associated with overall wellbeing.

Stay tuned to Brandsynario for the latest news and updates.

Capture the Golden Hour & Join #CapturetheClarity Campaign for realme 9 4G

Web Desk

Jul 25, 2022

realme is always looking for ways to engage its fans and give back to the members of its community. For this reason, the tech-democratizer regularly holds giveaways of its products and other realme goodies. One recurring giveaway campaign originated by realme is the #CapturetheClarity photography competition. With this campaign, realme users from around the country submit their original photographs centered on a common theme or idea for the chance to win realme devices if they flex their photography skills and become the winning submission.

In the past, realme has centered the @createwithrealme competition on a variety of themes including the themes of black & white, sunrise/sunset, and the theme of Ramadan among many others interesting and diverse themes. For the latest #createwithrealme campaign, realme is taking inspiration from its latest offering – the realme 9 4G. The new campaign will be centered on nine unique photography styles/ themes that the participants can choose from. Once they have selected their themes, they can produce content related to that theme and submit it under this campaign’s unique hashtag #CapturetheClarity for the opportunity to win one of two realme 9 4G devices. Let’s take a look at the fascinating themes chosen by realme.

Spark

A spark refers to a tiny jolt of light that can be generated from a source of heat, light, or electricity. A spark can also represent hope among the darkness. With this theme, participants are challenged to photograph on a smaller scale to find artistic ways to amplify the sparks all around them.

Nightscape Monochrome

Similar to the black & white theme of the past, submissions under this theme are required to include night-time scenes using a black and white filter to create a monochrome effect. Participants of this theme will be shooting low-light, artistic photos of scenes at night and adding their unique perspective.

Light Painting

Light painting is an incredibly trendy technique for today’s photographers. It involves using a moving light source in order to add light to a scene while taking a low-light photo. Through the use of one’s light painting source photographers are not just capturing an image, they are creating the final image by altering the scene’s lighting.

Silhouette

Shadows are a very important aspect of photography. The way shadows play in an image can drastically impact the feelings that the image evokes in the viewer. A silhouette refers to the dark shape and outline of a subject in restricted light against a brighter background. The use of silhouettes in your photography can create very artistic and dramatic final images.

Nature

This theme challenges participants to explore the depths of the natural world around them. Nature photography is one of the most popular forms of photography. This type of photography centers on an appreciation for nature and the rich ecosystems we are surrounded by. From mountainous forests to sandy beaches, the beauty of nature is all around us waiting to be captured through your lens and cherished.

Street View

The bustling city streets are a fountain of inspiration for those with an eye for photography. Participants who choose this theme have to center their submissions around the city streets and the people and objects they may encounter while walking through them. The urban jungle is full of interesting subject matter and with the right exploration, the perfect shot is waiting to be found.

Night Panorama

Panoramic photography is a format of photography that aims to create images with exceptionally wide fields of view. This style of photography creates a wide landscape which encompasses a lot of area. As it relates to night-time photography, panoramas are helpful in capturing the city skyline at night or demonstrating the field of view from a viewpoint. Participants in this theme can experiment with what type of night-time scene they want to capture.

Starry Night

Another really famous subject for photography is the night sky. The mysteries of the universe reveal themselves in the ever-changing night sky. As an ever-changing canvas of stars, different hues, and the clouds, the starry night sky provides a dynamic subject that remains a constant source of inspiration for artists and photographers alike.

Sunset View

Another popular theme makes its return to #shotonrealme as this theme deals with capturing images at the time of sunset when the sky is painted with the hues of the setting sun. Participants who select this theme can focus on how the changing colors of the sky affect the narratives of the scenes they are trying to capture.realme has selected nine talented, young, rising photographers to follow these themes and provide examples for the general public to follow. These incredible submissions can be viewed at any time on the @createwithrealme Instagram page. So gather your realme devices and muster up some inspiration in order to potentially win realme 9 4G devices. The new realme 9 4G is an excellent device for photography enthusiasts boasting a powerful 108MP ProLight camera with the first-ever Samsung HM6 sensor. In order to participate, select a theme and create your content, follow and tag the @createwithrealme Instagram page, and use the hashtag #CapturetheClarity before Saturday, August 20, 2022 in order to win big!

Naila Kiani becomes the first Pakistani female to summit the K2 in the first attempt

Web Desk

Jul 25, 2022

Pakistan– July 25, 2022: Naila Kiani, a Pakistani mountaineer and adventure sports enthusiast, has successfully summited the second highest mountain peak in the world, the K2, making her the first Pakistani female to scale K2 in her first attempt.

Naila Kiani’s mountain climbing expedition, commenced in June 2022 from Skardu. Accompanied by Sirbaz Khan & Suhail Sakhi, Naila Kiani set out for the summit push at 10.40 am during the favorable weather window, and managed to reach the top of the 8,611 meters high mountain. Preceded only by Shimshali mountaineer Samina Baig by three hours, Naila Kiani has become the second Pakistani female ever to have scaled Mount Godwin Austin, (more commonly known as the K2), but the first Pakistani female to have done it in first attempt.

“This was one of the most difficult tasks I have undertaken in my life and it has only been passion for adventure sports and mountaineering that drove me to achieve this. My gratitude to the BARD Foundation for their immense support towards sponsoring my expedition – it would not have been possible without their noble vision of supporting Pakistani talent,” Naila Kiani stated after her successful summit.

Razak Dawood, Chairman BARD Foundation, stated, “This is a moment of great pride for us that Naila and her team have achieved success in their monumental feat to summit the K2. She has been a truly resilient fighter. We have always aimed to support Pakistani talent, especially women, to help provide them with opportunities to grow in the field of athletics and sports. Naila’s successful summit bears testament to the potential women have to achieve anything they set their minds to.”

BARD Foundation carries a deep vision to promote and facilitate local athletes and sportspersons in order to highlight their talent and true potential across the world. BARD Foundation is a human-development initiative, founded by the renowned industrialist & technocrat – Abdul Razak Dawood and his philanthropist wife – Mrs. Bilquis Dawood. This resourceful foundation has the vision to nurture the Pakistani youth in various professional or technical fields, by enabling these champions to learn more skills, receive better opportunities, and the kind of recognition needed to compete internationally.

Naila Kiani is a Dubai-based Pakistani banker and an amateur boxer. Prior to this, she has summited the world’s 13^th highest mountain, Gasherbrum II (8,035 meters) as well. She was presented with an award in December 2021 by the President of Pakistan, to acknowledge her great achievements and contributions towards mountaineering, and continues to inspire global competitiveness among the Pakistani women.