Starcom Pakistan wins the business of ekaterra to manage media planning and buying activities in Bangladesh, Sri Lanka and Pakistan (BSPAN)

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Aug 1, 2022

Pakistan, 01 August 2022 – TikTok has launched its Creator Portal in Pakistan, a one-stop shop for educational resources on content creation for creators on its platform. The portal, which can be accessed on the TikTok account @tiktokcreatorspakistan, is a series of videos that will provide guidance, tips and tricks to help creators maximize their in-app presence and take their videos to the next level.

The Creator Portal will help creators dive deeper into modules such as storytelling, community building and creative effects, aimed at inspiring and diversifying content creation on the platform. It will also include a detailed module on TikTok’s Community Guidelines so Pakistani content creators can understand them better and implement them while creating content for their audiences. This will not only help in elevating the quality of content on the platform, but will also ensure TikTok remains a safe space where its users come to share joy and express creativity.

A TikTok statement said: “Creators are the heart and soul of TikTok. They make the application a welcoming place where millions of people come for entertainment, learning and fun, and TikTok offers anyone a chance to reach an audience, without needing to be a celebrity or social influencer with a large following. While becoming a creator is as simple as tapping a few buttons, thriving as a creator takes time, dedication and some education. With the different tools, analytics, effects and creative ideas to balance on a TikTok account, making a strategy for creating content can be daunting.

“That’s why we’re excited to launch the TikTok Creator Portal in Pakistan, an online hub filled with educational videos for creators to learn the basics of getting started on TikTok, connecting with their audience, and cultivating best practices to bring their videos to the next level. For avid or even expert TikTok creators, the Creator Portal will help interpret community trends, learn more about the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation.”

Content on TikTok Creator Portal will be organized into the following five learning categories with new videos uploaded on a weekly basis:
• Getting started on TikTok
• TikTok creation essentials
• TikTok foundations for success
• TikTok content strategy
• Community Guidelines and safety

These categories cover some of the most frequently asked questions and give key insights into how users can grow as a content creator on TikTok. The Creator Portal will offer in depth guides and videos designed to further support TikTok’s growing creator community in Pakistan, and help them get the most out of their time on the platform.

Display of the modern tech, Suzuki offers a thrilling drive for the future

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Aug 1, 2022

PAPS exhibitions are designed to give Pakistan’s automotive industry a stage to demonstrate its potential and capabilities to a global as well as local audience. The whole Auto-Sector is gathered under one roof for the three-day event.

The auto industry is evolving in Pakistan as customers look at personal mobility in a new light, the demand for newer models and high tech vehicles is quite palpable. And looks like brands are more than willing to respond. In fact, some even seem to be driving that change.

From what we saw at PAPS, Suzuki appears prepared to introduce an array of newest models in the Pakistani market and caster to the demand for lavish features, high-tech, yet reliable and high- performing vehicles

Suzuki’s most recent launch, the all-new Swift was an instant hit and if it is to be any indication of what’s to come, we can safely assume that Suzuki is up to some fantastic things. Now the display of its futuristic line-up at the PAPS 2022 understandably has everyone excited.

It looks like that Suzuki is all set to grow its market position in the SUV segment, as indicated by the highlighted display of XL7. It is a sign that Suzuki may introduce a few new SUV-specific models in the coming years and intends to strengthen its market position in the SUV class.

Suzuki took an active part at the PAPS event being the platinum sponsor. And was there with its complete local lineup along with high-end vehicles with their exceptional features that we can hope to see in the local market in the near future. The CEO Masafumi Harano also mentioned how the company aims to be more innovative and serving the Pakistani consumer with the best that they have.

Ben Stokes Retirement Spurs Debate About Future Of ODI Cricket

By

Huzaifa Gaba

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Aug 1, 2022

Ben Stokes is arguably the best all-rounder of the current era, and he proved it time and time again across all formats. He was handed the reigns of England’s test team recently, and along with new coach McCullum, he managed to instill a new sense of self-belief and courage in the English team. However, he shocked the world, when he announced retirement from ODI cricket citing workload pressure.

Ben Stokes urged the authorities to stop considering players as “cars” while talking about England’s hectic schedule. “You can’t just fill us up and we’ll go out there and be ready to be fuelled up again,” Stokes said, in the hope that his words would be a wake-up call to create a more manageable schedule.

The retirement of Ben Stokes spurred a debate on workload management, as well as the importance of ODI cricket in this era, where the glamour of T20 Cricket and the charm of Test cricket are more attractive to players. This whole debate has raised the question of whether ODI cricket is dying.

Is ODI Cricket Dying?

Many former players are of the opinion that due to the physical demands of competing in all three forms of the game, it will be impossible for players to compete in all three formats of the game. As a result, players often choose to retire from ODI in order to extend their careers, considering the financial benefits and entertainment value of T20 cricket, and test cricket being the ultimate format of cricket.

ODI cricket’s future was further thrown into sharp perspective when South Africa jeopardized their World Cup ambitions by pulling out of their January series against Australia in order to focus on their new T20 league. This has put the priorities of cricket boards on the table as well. Nowadays, bilateral series consist of more T20s than ODIs, on top of that, in some bilateral series, ODI matches were totally scrapped to add more T20s.

This is evident from the fact that from the World Cup 2019 to July 26, 2022, only 246 ODIs have been played, out of which, 96 have been played by non-Test playing nations. On the other hand, 868 T20s have been played since July 2019. There have also been 121 Tests in the same period, which will account for 605 days of red-ball cricket, almost thrice the number of ODI matches.

On the other hand, T20 franchise cricket, which started in 2007 with IPL, has totally changed the landscape of cricket across the globe. Almost every country has launched its own T20 league in the last few years. On top of that, 10-overs (ten-overs cricket) and The Hundred (hundred-ball innings cricket) are also gaining popularity, and it is more likely that many more players will move away from fifty-overs cricket in the future in favor of these formats.

What do cricket experts think?

Ben Stokes’ retirement has divided the cricket fraternity, and everyone agrees. Ever since, Ben Stokes’ retirement, many former cricketers have come out in the favor of his decision, citing the overabundance of cricket throughout the year. Some think ODI cricket is losing its charm with time and many more players are in line to quit the format, while on the other side, some of them blame the plethora of T20 leagues for the decline in the importance of ODI cricket.

❤️🏴󠁧󠁢󠁥󠁮󠁧󠁿 pic.twitter.com/xTS5oNfN2j

— Ben Stokes (@benstokes38) July 18, 2022

Former captain Shahid Afridi suggested that ODIs should be reduced to 40 overs to keep their importance. “One-day cricket has become quite boring now. I would suggest to cut ODI cricket from 50 overs to 40 overs in order to make it entertaining,” Afridi had said on a TV channel.

Shahid Afridi has an interesting suggestion on ODI format of the game. #CricTracker #ShahidAfridi #ODI #PakistanCricket #CricketTwitter pic.twitter.com/usgazM5y5s

— CricTracker (@Cricketracker) July 22, 2022

Former India coach Ravi Shastri has also expressed the same views. “There is no harm in shortening the span of the game. When one-day cricket started, it was of 60 overs. After that, people thought that 60 overs were a bit too long. So they reduced it from 60 to 50. Years have gone by now since that decision so why not reduce it from 50 to 40. Because you have to be forward-thinking and evolve. It stayed for 50 for too long,” Shastri said during commentary in the 2nd ODI between India and West Indies.

Ravi Shastri echoes Shahid Afridi's sentiments on ODI cricket, shares idea to make format interesting again https://t.co/OBBaHRQsDs

— Times Now Sports (@timesnowsports) July 26, 2022

While, Afridi and Shastri, think ODI cricket should be altered to make it more interesting, some players think that the ODI format should be scrapped altogether. Former Pakistan captain Wasim Akram has said on BBC Podcast, “One-day cricket is just a drag now, especially after T20. The leagues all around the world, there’s a lot more money. I suppose this is part and parcel of modern cricket — T20 or test cricket. One-day cricket is kind of dying.”

'One day cricket is just a drag now… it's kind of dying' @WasimAkramlive joined @MichaelVaughan, @philtufnell, and @_BenWright_ to give his take on the future of the 50 over game. 🏏

https://t.co/yO1cACSFVr

— Telegraph Cricket (@telecricket) July 23, 2022

This statement of Akram did not sit well with many fans and players, including former captain Salman Butt. He has voiced his opinion about Wasim Akram’s stance on his YouTube channel, “Wasim Bhai is our legend. Who are we to say anything to him. I respect his opinion, but he also has 500 wickets in ODIs only. The two deliveries he bowled in the World Cup that everyone remembers; you won’t see them in T20s. There’s not enough time in that format. He was the man of the match in the World Cup final.”

Salman Butt responds to Wasim Akram's remarks on the "dying" future of ODIs 🏏

Read more 👉 https://t.co/1D5PeOzptw #SalmanButt #WasimAkram #ODI #Pakistan #CricketTwitter pic.twitter.com/8wbAHNCYQF

— CricWick (@CricWick) July 25, 2022

Butt further added, “One-dayers have big tournaments, but there are no leagues in it. So, if someone is facing exhaustion with a packed schedule, they prefer to retire from ODIs. This way, they can have a cash-rich option in T20s and the long format one in Tests”

Australian opener Usman Khawaja said, “I feel like that’s probably the third-ranked out of all of them. I think personally one-day cricket is dying a slow death…there’s still the World Cup, which I think is really fun and it’s enjoyable to watch, but other than that, even myself personally, I’m probably not into one-day cricket as much either.”

Australia's opening batter Usman Khawaja feels that ODI cricket is "dying a slow death"#Cricket #CricTracker #UsmanKhawaja #Australia #ODI pic.twitter.com/uTxFjtJTFS

— CricTracker (@Cricketracker) July 23, 2022

Blackcaps head coach Gary Stead has responded to Australian batsman Usman Khawaja’s claim. He said, “I think it’s a great mix of a little of Test match cricket at times where you do have to grind out some tough periods and also the excitement of T20 cricket and I think the skills of T20 cricket have made ODI scoring go to another level again. I hope it’s not a dying art, I think it’s a great game still to be part of.”

New Zealand head coach defends ODI format.#ODICricket https://t.co/wTrUUz5zCW

— News18 CricketNext (@cricketnext) July 27, 2022

ICC (International Cricket Council) also expressed their views on the ongoing debate about the threats faced by the ODI format. The ICC has denied any threats to the ODI format, citing a ‘healthy’ number of 50-over fixtures to be played in the 2023-27 cycle.

“I think at this stage there is some discussion, not specifically about ODIs, but about the mix of formats within the calendar,” Geoff Allardice said.https://t.co/BJfrtyX6zm

— Circle of Cricket (@circleofcricket) July 28, 2022

ICC chief executive Geoff Allardice has recently talked about the scheduling of the game’s three formats and shared that the issue was discussed during the annual general meeting in Birmingham where the Future Tour Program (FTP) 2023-27 was finalized.

“I think at this stage there is some discussion, not specifically about ODIs but about the mix of formats within the calendar. So in the FTP, I don’t think you will see any significant change to the number of ODIs or the proportion of ODIs as being planned” Allardice said in a video conference.

Actually, 50 overs are now becoming a drag! Do you also feel the same? #INDvWI

— Vikrant Gupta (@vikrantgupta73) July 24, 2022

This is a long debate as to whether ODI cricket is on its deathbed or not, and there are opinions on both sides. Some think it should be scrapped, while others stress it’s important and how it should be saved from the plethora of T20 cricket. However, if ODI cricket is dying then the ICC and cricket boards are to be blamed for not giving the required importance to the 50-over format in this era of T20 leagues and World Test Championship.

PAKISTAN’S STRATEGY FOR NAVIGATING FY2023: FIVE IMPORTANT FACTS

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Aug 1, 2022

1. Pakistan’s problems are temporary and are being forcefully addressed.

Pakistan’s foreign exchange reserves have fallen since February as foreign exchange inflows have been outpaced by outflows. The inflows mainly comprise of multilateral loans from the IMF, World Bank and ADB; bilateral assistance in the form of deposits and loans from friendly countries like China, Saudi Arabia, and the UAE; and commercial borrowing from foreign banks and through the issuance of Eurobonds and Sukuks. The paucity of inflows has happened in large part due to the delay in completing the next review of the IMF program, which has lingered since February due to policy slippages. Meanwhile, on the outflows side, debt servicing on foreign borrowing has continued as repayments on these debts have been coming due over this period.
At the same time, the exchange rate has come under significant pressure, especially since mid-June. It has been driven by general US dollar tightening, a rise in the current account deficit (exacerbated by a heavy energy import bill in June), the decline in foreign exchange reserves, and worsening sentiment due to uncertainty about the IMF program and domestic politics.
However, important developments have happened recently that will address both of these temporary issues. On July 13, the critical milestone of a staff-level agreement on completing the next IMF review was reached. As of today, all prior actions for completing the review have been met and the formal Board meeting to disburse the next tranche of $1.2 billion is expected in a couple of weeks. At the same time, macroeconomic policies—both fiscal policy and monetary policy—have been appropriately tightened to reduce demand-led pressures and rein in the current account deficit. Finally, the government has clearly announced that it intends to serve out the rest of its term until October 2023 and is ready to implement all the conditions agreed with the Fund over the remaining 12 months of the IMF program.

2. In FY23, Pakistan’s gross financing needs will be more than fully met under the on-going IMF program.

The financing needs stem from a current account deficit of around $10 billion and principal repayments on external debt of around $24 billion.
In order to bolster Pakistan’s foreign exchange reserves position, it is important for Pakistan to be slightly overfinanced relative to these needs.
As a result, an extra cushion of $4 billion is planned over the next 12 months. This funding commitment is being arranged through a number of different channels, including from friendly countries that helped Pakistan in a similar way at the beginning of the IMF program in June 2019.

3. Important measures have been taken to contain the current account deficit.

In addition to high global commodity prices, the large current account deficit in FY22 was driven by rapid domestic demand (growth reached almost 6 percent for two consecutive years leading to overheating of the economy), artificially low domestic energy prices due to the February subsidy package, an unbudgeted and procyclical fiscal expansion, and heavy energy imports in June to minimize load-shedding and build inventories.
To contain this deficit going forward, the policy rate was raised by 800 basis points, the energy subsidy package has been reversed, and the FY23 budget targets a consolidation of nearly 2.5 percent of GDP, centered on tax increases while protecting the most vulnerable. This will help cool domestic demand, including for fuel and electricity.
In addition, temporary administrative measures have been taken to contain the import bill, including requiring prior approval before importing automobiles, mobile phones and machinery. These measures will be eased as the current account deficit shrinks in the coming months.

4. These measures are working: the import bill fell significantly in July, as energy imports have declined and non-energy imports continue to moderate.

Foreign exchange payments in July were significantly lower than in June. This is true for both oil and non-oil payments. Altogether, payments were a sustainable $6.1 billion in July compared to $7.9 billion in June.
The latest trade data indicate that non-oil imports continue to fall. Specifically, non-oil imports fell by 5.7 percent quarter-on-quarter during Q4 FY22. They are expected to reduce further going forward.
Looking ahead, a considerable slowdown has been witnessed in LC opening in recent weeks, again for both oil as well as non-oil commodities. Based on market reports, there was an 11% month-on-month decline in Oil Marketing Companies sales volume in June.
After the surge in energy imports in June, a stock of diesel and furnace oil sufficient for 5 and 8 weeks, respectively, is now available in the country, much higher than the normal range of 2 to 4 weeks in the past. This implies a lower need for petroleum imports going forward.
With the recent rains and storage of water in the dams, hydroelectricity is also likely to increase and need to generate electricity on imported fuel is expected to decline going forward.
As a result of these trends, the import bill is likely to shrink going forward and should begin to manifest itself more forcefully in lower FX payments over the next 1-2 months.
Overall, imports are expected to decline in coming months due to a decline in global commodity prices, the higher oil stock, the unfolding impact of higher domestic prices of petroleum products, adjustments in electricity and gas tariffs, the removal of tax exemptions under the FY23 budget, administrative measures taken to curtail imports, and the lagged impact of the monetary and fiscal tightening that has been undertaken.

5. The Rupee has overshot temporarily but it is expected to appreciate in line with fundamentals over the next few months.

Around half of the Rupee depreciation since December 2021 can be attributed to the global surge in the US dollar, following historic tightening by the Federal Reserve and heightened risk aversion.
Of the remaining half, some is driven by domestic fundamentals. In particular, the widening of the current account deficit, especially in the last few months. As noted above, the deficit is expected to narrow going forward as the temporary surge in the import bill is brought under control. As this happens, the Rupee is expected to gradually strengthen.
The remaining depreciation has been overdone and driven by sentiment. The Rupee has overshot due to concerns about domestic politics and the IMF program. This uncertainty is being resolved, such that the sentiment-driven part of the Rupee depreciation will also unwind over the coming period.
Where the market has become disorderly, the State Bank has continued to step in through sales of US dollars to calm the markets and will continue to do so, as needed in the future. Strong steps to counter any speculation have also been taken, including close monitoring and inspections of banks and exchange companies. Further additional measures will be taken as situation warrants.
Rumors that a particular level of the exchange rate has been agreed with the IMF are completely unfounded. The exchange rate is flexible and market-determined, and will remain so, but any disorderly movements are being countered.
Going forward, as the current account deficit is curtailed and sentiment improves, we fully expect the Rupee to appreciate. Indeed, this was the experience during the beginning of the IMF program in 2019, when the Rupee strengthened considerably after a period of weakness in the lead-up to the program.
Clearly, the Rupee can overshoot temporarily as it has done recently. However, it moves both ways over time. We expect this pattern to re-assert itself in the coming period. As a result, the Rupee should strengthen in line with improved fundamentals in the form of a smaller current account deficit as well as stronger sentiment.

‘The Line’ – Future or Fantasy?

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Aug 1, 2022

the line saudi arabia — Image Source: CNN

The Line is the latest structure coming to Saudi Arabia that is changing the way we see architecture and spaces. It’s being called dystopian by some and futuristic by others— what could this structure entail? With billions of investment already being mobilised, here’s what ‘The Line’ is all about.

What Is This New Structure?

The Line is a tall and narrow stripe of a city. It’s a city built in a line and it will have residents too! It is more than 105 miles long and will be teeming with 9 million residents. The best part that is making this futuristic? It is running entirely on renewable energy.

The Saudi leaders had a vision for this “giga-project.” It is said that it will reshape the kingdom’s northwest.

About The Interior

The interior shows newly revealed design concepts that have not been seen before. They show a futuristic walled city — its open interior is enclosed on both sides by a mirrored façade. The Line stretches from the Red Sea eastward across the desert and into a mountain range.

Could you imagine a better place to live in? The Line will be 200 meters wide and will rise 500 meters above sea level. To put this into perspective, it will be higher than the Empire State Building. Residents will be able to run errands with a five-minute walk. The Line also takes pride in not having any cars or roads. Only rail tracks that will carry people from one point to the last one in 20 minutes.

The Important Updates

The construction for this project has already begun. Moreover, projections by their data experts predict that for 1.5 million people will live in The Line by 2030. This project is part of the Neom development project.

“The designs revealed today for the city’s vertically layered communities will challenge the traditional flat, horizontal cities,” Saudi Crown Prince Mohammed bin Salman.

Another huge thing about this structure is that it will maintain a stable climate year-round. It has a unique mix of shade, sunlight and ventilation. Does this sound like a dream to you or an absolute nightmare? Whatever the case may be one thing is for sure, it is only for the ultra wealthy to occupy.

Stay tuned to Brandsynario for the latest news and updates.

How Covid-19 Took Gaming and E-sports To The Next Level

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Aug 1, 2022

One would think all industries and activities were impacted negatively by the pandemic. However, the global video game industry witnessed its sales skyrocketing and enlarging beyond crazy margins. Here’s everything you need to know about it:

What’s Going On?

All activities and industries have shown that coronavirus impacted everyone heavily. This was because the social distancing and lack of interaction meant a lot of businesses could not continue as usual. In all of this, staying at home and gaming became a distraction for many. This was translated in data too that showed a huge growth in playing time and sales since the lockdowns began.

The Future Projections

The global video game market is also had many incredible forecasts. For instance, it was predicted that the industry will be worth $159 billion in 2020. The biggest market by revenue is in the Asia-Pacific region with almost 50% of the games market by value. North America are only a quarter of the revenue.

The thing is that gaming revenues are almost entirely driven by consumer spending. However, the business model has evolved significantly in recent years and changed its direction. Consumers today buy fewer games than previous decades but they use those games for longer. They are shifting the business model from single-unit to recurring revenue now.

Impact of COVID-19

The consequence of COVID-19 on gaming has is substantial. There has been a massive enlargement of the audience available to publishers. Since gaming is an at-home activity, it has flourished during the pandemic beyond belief. Those who previously did not even have an interest in gaming are now turning towards it.

The major Asian gaming giants Nintendo and Tencent both saw sales increases during coronavirus. Nintendo sold almost half of its games digitally which increased their profits by 41%. This was a big win for the company. On the other hand, Tencent’s year-on-year online games revenue increased by 31% which helped the brand survive their previous downfalls.

Stay tuned to Brandsynario for the latest news and updates.

How Mental Health Apps Are Hacking Customers’ Emotional Data

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Aug 1, 2022

Apps spell big business in the healthcare industry. Dozens of apps are targeting people with depression, anxiety and autism. According to researchers, many app developers sell users’ data including their name, medical status and sex, to third parties such as Facebook and Google. Most consumers are unaware that their data can be used against them.

“The vast majority of mental health and prayer apps are exceptionally creepy,” Jen Caltrider at Mozilla says in a statement.

“They track, share, and capitalise on users’ most intimate personal thoughts and feelings, like moods, mental state, and biometric data.”

In the latest iteration of the guide, the team analysed 32 mental health and prayer apps. Of those apps, 29 were given a “privacy not included” warning label, indicating that the team had concerns about how the app managed user data. The apps are designed for sensitive issues like mental health conditions yet collect large amounts of personal data under vague privacy policies, the team said in the statement. Most apps also had poor security practices, letting users create accounts with weak passwords despite containing personal information.

Mental Health Apps Accused Of Leaking Data

The apps with the worst practices, according to Mozilla, are Better Help, Youper, Woebot, Better Stop Suicide, Pray.com, and Talkspace. The AI chatbot Woebot, for example, says it collects information about users from third parties and shares user information for advertising purposes. Therapy provider Talkspace collects user chat transcripts.

The Mozilla team said in a statement that it reached out to the companies behind these apps to ask about their policies multiple times, but only three responded.

In-person, traditional mental health care can be challenging for many people to find — most therapists have long waiting lists, and navigating insurance and costs can be a significant barrier to care. The problem worsened during the COVID-19 pandemic when more and more people started to need care. Mental health apps sought to fill that void by making resources more accessible and readily available. But that access could come with a privacy tradeoff, the report shows.

Stay tuned to Brandsynario for the latest news and updates

Here’s Everything You Need to Know on Netflix’s Upcoming Marilyn Monroe Biopic ‘Blonde’

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Aug 1, 2022

Marilyn Monroe is one of Hollywood’s most famous faces. Netflix’s new movie Blonde images the person underneath all the glamour. The first trailer for the film, which stars Ana de Armas as Marilyn, debuted on Thursday. The movie shows the trials and tribulations of the star grappling with her fame. Blonde will be released on Netflix on Sept. 28.

Take an exclusive look at the trailer below.

‘Blonde‘ – Biopic

The NC-17-rated flick, which will premiere in competition on the Lido at this year’s Venice film festival, is one of the most anticipated films of the fall season.

Kiwi filmmaker Dominik wrote and directed the film based on the bestselling novel of the same name by five-time Pulitzer Prize finalist Joyce Carol Oates. The film blends fact and fiction to reimagine the life of Monroe, exploring the split between the Hollywood icon’s public and private life.

Supporting Cast & Producers

In addition to de Armas, the cast includes Adrien Brody, who stars as Arthur Miller, Bobby Cannavale, Caspar Phillipson, Evan Williams, Toby Huss, Julianne Nicholson, Lily Fisher, Sara Paxton, David Warshofsky, Xavier Samuel, Michael Masini, Spencer Garrett, Chris Lemmon, Rebecca Wisocky, Scoot McNairy, Dan Butler, Garret Dillahunt, Lucy Devito, and Ned Bellamy.

Producers are Brad Pitt, Dede Gardner, Jeremy Kleiner, Tracey Landon, and Scott Robertson, with Christina Oh as Executive Producer.

The subversive movie is one of the most anticipated titles to compete at the Venice Film Festival. Cannes Film Festival’s chief Thierry Fremaux previously said he had been trying to slot it into the 2022 lineup but wasn’t able to reach a compromise with Netflix. The streamer hasn’t returned to Cannes since 2017 due to the festival’s rule that all films competing must have a theatrical release in France.

Described as a feminist film, “Blonde” aims to strike a chord among contemporary audiences.

“We worked on this film for hours, every day for almost a year,” de Armas told Netflix Queue earlier about the film.

“I read Joyce’s novel, studied hundreds of photographs, videos, audio recordings, films — anything I could get my hands on. An existing photograph inspires every scene. We’d pore over every detail in the photo and debate what was happening in it. The first question was always, ‘What was Norma Jeane feeling here?’ We wanted to tell the human side of her story. Fame made Marilyn the most visible person in the world, but it also made Norma the most invisible.”

Stay tuned to Brandsynario for the latest news and updates.

Latest Blockbuster Movies, TV shows and Originals on Tamasha

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Jul 30, 2022

Islamabad – 29 July 2022: Tamasha, Pakistan’s Over the Top (OTT) Video platform has entered into a partnership with STARZPLAY whereby it will now be offering the latest Hollywood and Pakistani movies, TV shows, kids content, and web series for local audience.

Tamasha provides latest movies, TV shows, web series, Live TV and sports streaming for users in Pakistan. In addition, the platform regularly does live game shows and quizzes during live sports events, giving its users a chance to win grand prizes.

Talking about this development, Aamer Ejaz, Chief Digital Officer, Jazz said, “Tamasha’s collaboration with STARZPLAY is to further enrich its offering and to provide the internet users in Pakistan with quality and healthy entertainment. On top of our Live TV use cases, we have seen the audience getting really attracted to video on demand content as they like to indulge in on-the-go entertainment. Increasing smartphone and internet penetration and the hunger for video content just reaffirms our resolve to make Tamasha the leading OTT video platform in Pakistan.”

Arif Baig Mohamed, Chairman, Cinepax Cinemas stated, “This partnership aligns with our vision of enabling millions of Pakistanis to stream high quality STARZPLAY TV shows and movies. This venture will enable us to enhance the viewership of our premium global shows such as F.R.I.E.N.D.S, the James Bond box-set and STARZPLAY original productions; Karachi Division and Mumkin, on state of the art Tamasha platform.”

Tamasha can be accessed by all telco users on web, Play Store, and App store.

realme Earns the Honor of Becoming the Youngest Brand among BrandZ’s Chinese Global Brand Builders TOP 50 Awarded by Google and Kantar

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Jul 29, 2022

In the vast sea of international businesses it is easy to get lost among the crowd but not for realme, the Chinese smartphone and technology brand. Since entering the market in August 2018, realme has surpassed global sales volume of 100 million and become one of the top six smartphone brands in the world in 2021 within just three years, earning the title of being the fastest emerging smartphone brand to achieve this. With the passing of every year, Google and Kantar come forward with their ranking of Chinese global brands to gauge the impact these brands have had on consumers in the global market.

For the first time since its debut in the international market, realme has made its way onto the Kantar BrandZ Chinese Global Brand Builders 2022 TOP 50. Not only was realme the youngest brand to break into the ranking, the tech democratizer was also given the special honor of receiving the award for Best Newcomer for Balanced Growth. Being placed on this list means that realme has finally transitioned from being a rising star in the industry to a brand with great global influence as the preferred choice of young people around the world.

As a brand, realme’s philosophy caters towards the global youth population, embodying the core values that they hold dear such as adventure, activism, and cost-effectiveness. In the past four years, realme has spread laterally into the market, introducing high quality products with leap-forward performance and trendsetting design to young users in 61 global markets. In the future, realme plans to dive further into its strategic markets with a focus on becoming more influential in those territories.

The rankings of the BrandZ Chinese Global Brand Builders Top 50 are based on a survey of over 1 million users across 11 countries which is used to compute the brand power score for each brand. A comprehensive analysis of the brand power score is used in order to put the rankings together. The BrandZ Chinese Global Brand Builders Top 50 provides a scale to measure the international influence of Chinese brands and has authority and credibility worldwide. Compared to last year, realme’s brand power has shot up by 20% in the 11 surveyed markets with a 70% growth rate in the seven developed markets that were surveyed. With its debut on the list realme has a brand power score of 294, ranking among the top 13 brands in the consumer electronics category. Developed markets account for 50% of realme’s calculated brand power.

In recent years, realme’s global market share has continued to grow and its product sales continue to rise. In Q1 of 2022, realme has a global year-on-year growth of 13%, defying the trend in 14 markets. In some European markets, such as Spain, Greece and Czech Republic, realme’s market share has entered the top five, with an overall growth rate of 177%. The South and South-East Asian market has a good performance as well, with realme taking 16% of the share in India and entering the top three this year. South America, Middle Asia and other markets have also made breakthroughs, with realme being among the top 5 brands in terms of market share in Morocco, Peru, and Egypt among other countries.

realme was built with its own DNA of globalization and has successfully established an integrated global network of operations. In the future, realme plans to continue to deepen its global layout and continue to grow into a high-tech and trendsetting brand with global influence. realme has big plans for the Pakistani market as its low-cost, high-tech product line has wide appeal in the country and hopes to emulate the growth it has had in other markets within Pakistan.

Google Celebrates 10 Years of Google Play

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Jul 29, 2022

Karachi, Pakistan, 29 July 2022 – Google is celebrating the 10th birthday of Google Play by unveiling a new logo that better reflects the magic of Google and 10x Play Points bonus for the members.

Today, the Play Store is used by over 2.5 billion people in over 190 countries every month to discover games, apps, and digital content. The store also provides a platform to more than 2 million developers to build their businesses and reach people around the globe.

Farhan S. Qureshi, Google Regional Director for Pakistan, Bangladesh and Sri Lanka said: “Google Play’s evolution over the years, from a simple play store to a roaring community, has been nothing short of excellent. Since 2012, Play has offered our users a platform to enjoy their favorite apps and games while giving developers the opportunity to grow their businesses and connect with people worldwide. We are extremely thankful to our Google Play community and developers for 10 years together.”

The new redesigned logo is a fresh look that matches the branding shared by many of Google’s helpful products like Search, Assistant, Photos, Gmail and more.

On the occasion of its 10th birthday, Google is offering 10x Play Points for its members on everything they purchase by activating a points booster. The official start date varies by country, so visit Play Points Home to learn more and check out the 10 favorite milestones achieved by Google Play in the last decade.

Is Pakistan moving towards a Sri Lanka-like scenario?

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Abubakr Hussain

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Jul 29, 2022

Pakistan has a bigger economy than Sri Lanka and is geo-politically more important. It means Pakistan has its own place in the region and big economies such as China and America just cannot write Pakistan off in order to sustain their dominance in the region.

However, what is actually happening in Pakistan’s power corridors is in line with the famous expression ‘Nero fiddled while Rome burned’. They care little for the country’s plight amid their struggle to grab power.

The struggle for power by the political elite is having a direct quantitative impact on Pakistan’s economy and can easily be gauged by looking at the freefalling of the rupee, which last week saw its worst week in over two decades losing nearly 8% against the US dollar. On Thursday, exchange rates dropped to Rs240 against dollar.

The business community is also wary of the situation and critical of the political crisis.

Irfan Iqbal Sheikh, President Federation of Pakistan Chamber of Commerce and Industry (FPCCI) has recently said that the free-falling rupee has reached a point where it has become a threat to the national security as LCs for petroleum imports are being opened at a much higher rate than that of intra-bank rate; and a grave law and order situation might emerge in case of any fuel shortages for transportation and electricity generation.

He added that he is warning all the authorities that we are not far from a Sri Lanka-like scenario and radical decisions are needed to reverse the situation.

Another well-known businessman Aqeel Karim Dhedhi said that despite the fact that many numbers are showing improvement over the last few weeks like international oil prices, declining edible oil prices and better supplies of many other commodities, the government has failed to rein in inflation in Pakistan.

He added that imports are expected to be considerably lower this month as compared to the last couple of months; but, still the rupee is in a free fall – which is only adding fuel to the uncertainty.

Sheikh said that the SBP cannot continue with the free-floating exchange rate. It has to apply regulatory tools to minimize the speculation, uncertainty, hoarding, malpractices and misinformation.

The trade deficit for the fiscal year 2021-22 stood at a record $48.66 billion. It means Pakistan has been importing $4 billion worth of goods and services every month on an average. It was $30.96 billion in fiscal year 2020-21.

The high trade deficit has depleted Pakistan’s foreign exchange reserves to $9.33 billion – which could barely cover two months of imports. The low reserves put pressure on the rupee and have devalued it record low.

The only thing, at least for the short-term, is the resumption of the IMF program would help the country increase its foreign exchange reserves and normalize the economic situation.

However, for that to happen, political stability is required according to economic experts. It needs clarity for the IMF about who would be leading the country during the term of its program and who it should be dealing with to work on details and expect those details and conditions to be followed.

However, the political elite are busy trying to gain control and knowingly or knowingly fast pushing the country towards chaos. With stubborn and selfish leadership in the country, a Sri Lanka-like situation cannot be written-off.

Why is Everyone Hating Instagram These Days?

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Jul 29, 2022

Instagram’s algorithm changes and the latest updates have invited protests in USA. Meme-page owners and even celebrities are circulating a petition to ‘Make Instagram Instagram again’ because the new updates make it a lot like its rival, Tiktok. Is Instagram losing its touch? Here’s what’s happening:

The Latest

Instagram has had an update change in which videos are prioritized more on the platform. The heritage of the platform is posting photos however, reports suggest that Instagram will become the future of videos too naturally. While this may not seem like a big issue so far, it poses a lot of troubles and issues for people who use Instagram to make money.

The new algorithm is such that videos are promoted more. They come up first on your feed. So those who are posting more videos are gaining more traction while those who are posting photos are losing out.

How Are People Reacting?

People are very strongly opposed to the new changes. Soon after the updates went live, protestors actually gathered outside Meta’s office. These protesters mainy consisted of people who owned meme-pages as they were the ones who were most impacted. Their concern is also that their say is never considered when it comes to changes— why are the people who are driving the platform being kept in the dark about these changes?

Is Instagram getting worse on purpose? Like every time they change something everyone complains and then they change something else and make it worse and everyone complains again ???

— Hannahconda (@swaggityhan) July 28, 2022

Over the next weekend a photographer started an online petition ‘Make Instagram Instagram again’ which has over 30,000 signatures already. The biggest thing is how it was also shared by Kylie Jenner and Kim Kardashian because clearly the sisters are being affected by it too.

What Has The CEO Said?

Following this, the CEO of Instagram responded to the backlash. He added that the app is currently experimenting with a lot of changes. All of these have impacted how the app is experienced by its users. He said even if the changes were taken away, video would still be the future of Instagram naturally. Adam Mosseri said that these changes had nothing to do with Tiktok and trying to be more like that app.

Head of Instagram Adam Mosseri says the platform will be shifting to more video-based content over time due to how users are consuming content in 2022:

“We’re going to have to lean into that shift while continuing to support photos.” pic.twitter.com/hMnvgi0Zot

— Pop Crave (@PopCrave) July 26, 2022

These changes, according to the CEO, are backed by data that suggest that more users are now leaning towards video.

Stay tuned to Brandsynario for the latest news and updates.

What is Imposter Syndrome? How Can You Overcome it?

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Jul 29, 2022

The latest syndrome people are paying attention to and creating awareness for is imposter syndrome. This syndrome is one many people suffer from and it is incredibly common in almost all workspaces or even academic settings. So what is imposter syndrome and how do people overcome it? This is everything you need to know about it:

Imposter Syndrome

Imposter syndrome is feelings of self-doubt and personal incompetence that arise despite one’s experience, education and accomplishments. When people feel imposter syndrome, they work extra hard and hold themselves to impsosibly high standards. This mostly results in their mental health suffering and them experiencing longer bouts of burnout.

What Can It Feel Like?

The imposter syndrome can represent a conflict between your self-perception and the way others perceive you. This conflict is terrible for your achievement and productivity.

It can look something like when others praise your talents, you credit your successes to timing or good luck. You’re afraid you will never be able to achieve anything for real and others will soon realise that. The element of ‘fraudulence’ is a big part of it because most people think they’re defrauding others.

Manage It Like A Pro

Managing it is not as hard as it seems. There are several ways you can manage your imposter syndrome.

Don’t Block Your Feelings

Most of the times when we experience the imposter syndrome we tend to block that out. Rather than doing that, acknowledge your feelings. IF you’re feeling like you’re not good enough and that you haven’t accomplished anything, there’s a solution to it. However, first you need to open up yourself by acknowledging it.

Speak To A Trusted Companion

Speaking to a trusted companion about what you’re feeling can help a lot more than you think. If your experience is currently being restricted because of the imposter syndrome, others can help you see what you don’t.

Don’t Compare Yourself To Others

A huge problem with our imposter syndrome is also how we continue to compare ourselves to others. This amplifies our imposter syndrome by continuously making us think we’re not like them. As a result, we feel more down-trodden and like a big fraud. Try avoiding looking at others as metrics of success and know you have your own path!

Stay tuned to Brandsynario for the latest news and updates.

Coca-Cola Celebrates One Year in the Metaverse (with International Friendship Day NFT)

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Jul 29, 2022

Coca-Cola is commemorating its first anniversary in the metaverse with a recent departure of limited-version digital collectibles. Planned for delivery on International Friendship Day (Saturday, July 30), the collectibles will be airdropped by the group. To partners of its occurring collectible community.

The beverage monster prepared its metaverse debut last summer with its ‘Friendship Day Loot Box.’ The box included a mixture of one-of-one digital collectibles. While encompassing a nearly wearable NFT puffer jacket.

Friendship Day NFTS Metaverse

On Friendship Day this year Coca-Cola will airdrop special International Friendship Day digital collectibles to its NFT holders. Including holders of the Coca-Cola International Pride Day 2022 giveaway. The Hamburger Day 2022 giveaway and the original Coca-Cola Friendship Day swag box.

https://mobile.twitter.com/cocacola/status/1552309136397852674

The designs of the new International Friendship Day collectibles are inspired by the bubbles in each Coca-Cola bottle. Once the collector shares their NFT with a friend the artwork will be revealed for both holders.

In addition, the brand will invite owners of Coca-Cola collectibles to experience Real Magic experiences, such as early access to Coca-Cola Creations and Coke Studio.

“Bringing people together in shared moments has always been at the heart of Coca-Cola,” said Pratik Thakar, Coca-Cola’s Head of Global Creative Strategy.

“Entering the metaverse a year ago was our first step in connecting with people in a completely new and inspired way. International Friendship Day cements our commitment to the exciting and ever-changing digital world to build our community whereas offering the proper alternative and milestone to thank and have a good time our friendship with individuals who have been a part of our metaverse journey. We’re excited to broaden our group and share moments of pleasure in Coca-Cola’s Actual Magic universe.”

Coca-Cola first entered the metaverse in July 2021 and has since launched more than 4,000 digital collectibles for its community.

Last year, on International Friendship Day the company even dropped a box of swag during a Decentraland rooftop party.

Stay tuned to Brandsynario for the latest news and updates.

IKEA or Disneyland for Adults?

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Jul 29, 2022

How often did you go shopping for a single thing but leave with a cart full of not-so-necessary items? It happens more often than we would like to admit, right? The marketing ploys have conditioned our minds so that we get tempted to buy even the most minor things we don’t plan on buying. Richard Kerr – a digital marketer who helps brands grow their businesses, recently discussed IKEA marketing strategy. Needless to say that it is mind-boggling and perfectly executed.

Please look at the detailed view of how IKEA encourages its customers to spend more than they intend to in the stores.

1. Distraction Strategy

Distract your kids at Smaland. They built it so that you can leave your kids there. Now you can focus 100% on shopping. More time to browse, more chances to buy.

2. No Sunlight

IKEA is designed in such a way that you can find windows but without sunlight. It’s a trick borrowed from casinos. The clocks are either fake or not telling the right time. Hence, you lose your senses & unknowingly buy more.

3. IKEA Stationery

IKEA has put stationery stands around the store because they want you to make a shopping list. It’s giving you a commitment to buy because it’s your list.

4. Maze Layout

They designed the store so that you only follow one direction. Most people do. There are shortcuts, but they want you to see everything inside. So you walk from the start to the end on two floors.

5. Arrow Directions

IKEA puts arrows on the floor to complement the maze layout of their stores. This means you don’t need to think about where to go next. Just follow the arrows.

6. Impulse Buying

IKEA places small items around the stores and furniture: – Bedsheets next to the beds – Candles on tables – Glass jars in the kitchen section – Pillows next to sofas And you say to yourself: “I better get these now; otherwise I have to come back here later.”

7. Store Locations

In many countries, IKEA stores are located outside the city centre. This makes people need to make their trip to IKEA worth it. People are more committed to buying & won’t leave empty-handed. This is a cognitive bias known as the ‘Sunk Cost Fallacy.’

8. The IKEA Meatball Effect

According to the company’s research, 30% of shoppers go there to eat. In 2017, IKEA made US$2.24 billion from selling food. Food affects how shoppers think & feel. When you’re not hungry, you stay longer & spend more.

9. The Checkout

They put smaller items at the checkout lines. When the queue is long, you tend to pick one or more items. After checking out, ice cream & snack counters are installed. They make you spend all the way.

10. Self Assembling

Finally, you left & went home. You bought a self-assembly chair. You assembled it & proudly posted it on your social media. You feel connected to your purchase by putting it together yourself—free marketing for IKEA.

Stay tuned to Brandsynario for the latest news and updates.

Zameen.com signs Agreement with HBFC to promote home financing solutions

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