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Peek Freans Sooper celebrates Pakistanis and their love for their cricketers

By
Web Desk
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With the ICC T20 World Cup just around the corner, Peek Freans Sooper has launched a campaign to celebrate the nation’s invaluable connection with the cricketing heroes of the Pakistan cricket team. The celebrations convey the idea of how simple moments of interactions with our cricketers can turn into life-long memories for the fans of the sport.

Through its platform, Peek Freans Sooper aims to foster the tradition of honoring the cricket stars of Pakistan and their commitment, dedication, and hard work to achieve international success. The campaign features Pakistanis and their ‘seedhi saadi khushi’ in savored moments through which they feel connected to the cricketers of Pakistan. The overarching message of this campaign points out the ability to find genuine happiness in seemingly insignificant events which may become precious to us in the future.

Executive Director of EBM, Shahzain Munir said “The purpose of connecting Sooper’s seedhi saadi khushi to the nation’s love and enthusiasm for cricket is not only to celebrate the love of cricket but also to honor the journey of our national heroes and, above all, to let them know their importance to every Pakistani fan. Cricket, as a sport, holds a special place in the hearts of all Pakistani’s and this campaign demonstrates just that. We wish our cricket team the very best for this tournament and hope that they come back with the cup.”

The advertisements were launched two days ago and have gained over 2 million views. The viewers applauded and loved the concept while they shared their own experiences and moments which made them fall in love with their favorite cricket stars.

The campaign pays tribute to legendary cricketers like Shahid Afridi, rising star Naseem Shah, power-hitter Asif Ali and our very own matchwinner Shadab Khan.

This campaign is part of a Sooper’s larger brand purpose to remind us to find joy in simple everyday moments under the banner of Seedhi Saadi Khushi.

India not to travel to Pakistan for Asia Cup 2023, PCB responds

By
Huzaifa Gaba
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India Pakistan Asia Cup

BCCI secretary Jay Shah, on Tuesday, said that India won’t travel to Pakistan for Asia Cup 2023, and hinted towards a neutral venue hosting the Asia Cup. Jay Shah is also the president of the Asian Cricket Council (ACC). He said, “I am saying this as ACC President. We [India] can’t go there [to Pakistan], they can’t come here. In the past also, Asia Cup has been played at a neutral venue.”

This statement came just days after Cricbuzz reported that “India is open to traveling to Pakistan and it is certainly on the agenda of the Board of Control for Cricket in India (BCCI). India’s clearance will, however, be subjected to the government of the time.”

The topic of traveling to Pakistan for the Asia Cup came up for discussion at the 91st Annual General Meeting of BCCI, in the presence of a new set of BCCI office bearers – President Roger Binny, Treasurer Ashish Shelar, and Vice-President Rajiv Shukla.

Jay Shah further said, “It’s the government which decides over the permission of our team visiting Pakistan so we won’t comment on that but for the 2023 Asia Cup, it is decided that the tournament will be held at a neutral venue.”

This sour statement came out amid the goodwill gestures among players of both countries during the T20 World Cup 2022 ahead of their much-anticipated clash in Melbourne on October 23.

The Pakistan Cricket Board has released a press release today as a response to Shah’s comments and rquested ACC to convene an emergency meeting to discuss this “important and sensitive matter”.

PCB has shown disappoitnment towards Jay Shah’s comments and raised concerns as in what capacity did Shah make such comments on behalf of the Indian board, given that he is also the Chairman of the ACC. Interestingly, it was decided under Shah’s presidency that Pakistan would host the Asia Cup 2023.

India last toured Pakistan for the 2008 Asia Cup, while Pakistan’s last tour to India was for the 2016 T20 World Cup. Due to political tensions, the two nations have not played bilateral cricket since Pakistan’s tour of India for a white-ball-only series in 2012-2013.

 

The Indian politicians need to understand that visiting Pakistan won’t hamper their chances in the next elections as the majority of the Indian population also wants to see the arch-rivals square off. Whenever the two countries meet on the field, it breaks viewership records; this is the reason, ICC places them in the same group in every ICC tournament so that more money can be made. India-Pakistan matches are a win-win situation for everyone; we hope Indian officials understand this soon.

Warm Destinations To Travel To If You Hate Winters

By
Usman Kashmirwala
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Image Source: Tourist Journey

Nothing beats discarding the winter coat and slipping into a cropped top or your favorite trunks during the coldest months of the year. There are so many beautiful places to explore, from the white-sand beaches of the South Pacific to the stunning coasts of the Indian Ocean! Why stay at home and wait for spring when you might be out in the sun? Here are some cozy places that you can visit during the winter season.

  1. Bali

Image Source: Viceroy Bali

In Bali, January is the monsoon season, and it is the wettest month of the year. Excluding holidays and New Year’s, it’s also a period when visitors leave, and surfing on the west coast is at its best. While there may be some showers, they will pass swiftly and will not disrupt your activities. Surfing, yoga, meditation, hiking, wonderful food, and spectacular nightlife are all available. Tourism has affected certain regions of Bali, with centers of Instagram-worthy cafés, fashionable bars, and vegan eateries.

  1. Australia

It’s summer in Australia! Australia, one of the world’s most popular destinations and the origin of The Blonde Abroad, is the ideal winter getaway. Australia has so much to offer, from the Great Barrier Reef to the diverse culture of Melbourne to the renowned vistas of Sydney.

  1. Thailand

Image Source: CNBC

Winter is an excellent season to visit Thailand. Bangkok may get quite hot in the summer, but daily highs in December often reach eighty degrees. The coastline has fantastic weather all year, so it’s still a great time to visit beaches like Koh Lanta and Koh Chang.

  1. South Africa

The temperatures along Africa’s southern coast are mild. Winter may be wet, and because South Africa is in the Southern Hemisphere, winter lasts from June to September. The best time to visit locations like Cape Town and Johannesburg is during the summer.

  1. Morocco

Image Source: KimKim

There are so many beautiful places to see in this northern African country. During the summer, many of them, such as the Sahara Desert, become extremely hot. I’m talking way above 100 degrees. Winter brings beautiful seventy-degree days in Marrakech and across the desert, allowing you to explore without being overheated.

  1. The French Polynesia

Between California and Australia, you’ll discover heaven. French Polynesia, with one hundred islands spread out across twelve thousand kilometers in the center of the South Pacific, is just breathtaking. In the winter, the crystal blue lagoons retain an average temperature of 79 degrees Fahrenheit and are flanked by some of the world’s best beaches.

  1. Mexico

Temperatures vary around Mexico, although the tourist regions typically have two seasons: the rainy season and the dry season. The rainy season lasts from May to October in much of the nation. Mexico’s Yucatán Peninsula and the Pacific coast region known as the Mexican Riviera are your best bets for decent winter weather. In some places, temperatures will reach the mid-eighties throughout the day before falling to the sixties at night.

Stay tuned Brandsynario for the latest news and updates.

Tips And Tricks To Make Your Car Smell Good All The Time

By
Usman Kashmirwala
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Image Source: JiffyLube

Nothing beats the fragrance of a new automobile. The fragrance of new leather and upholstery transports us back to happier times. Unfortunately, this odor does not persist long. Our automobiles will smell nasty after a while due to usage and poor habits. It doesn’t feel good to get into a car that has a terrible stench, whether you’re heading home or out. But don’t worry, there are several ways to keep our automobile smelling nice. Simple home products and excellent practices will keep our automobiles smelling fresh. Here are some basic steps you can do to keep your automobile smelling fresh.

  1. Clean air vents

The condition of the air vents is one of the most prevalent reasons for an unpleasant smell in the automobile. When they gather dirt and bacteria, the air that enters the automobile begins to stink. To begin, clean up the car’s air vents. You may do this using a tiny, thin sponge or cotton swabs.

  1. Use coffee beans

Image Source: Daraz

Coffee beans are one of the most invigorating scents available as a car freshener. Fill a tiny mesh bag, socks, or even a little paper bag with beans. They are excellent deodorizers and may absorb unpleasant odors in the automobile. Leave them beneath the seats as a cheap deodorizer and air freshener.

  1. Use oils

Not only will essential oils make your automobile smells nice. Some people believe that essential oils are pricey, yet you only need a drop or two. Put this on the console if you already have a diffuser for immediate vehicle aromatherapy.

  1. Baking Soda does the trick

Baking soda is one of the most helpful household goods. It is also an excellent auto deodorizer. Sprinkle baking soda over the car’s seats, carpets, and floor. Allow for some time, preferably a few hours, before vacuuming. This will eliminate the odor as well as any filth that has become embedded in the upholstery.

  1. Follow strict cleaning rules

Aside from washing your automobile on a regular basis, it is important that we maintain excellent practices to keep your vehicle smelling fresh for as long as possible. Avoid smoking in the car since the odor will adhere to the upholstery even if the window is left open.

  1. Cleaning the mats is more important than you think

Image Source: Sarkarijobcheck

Car mats preserve the carpeting of the vehicle by collecting the dirt that we carry in with us every time we enter our automobiles. Even after using all of the air fresheners and vacuuming, we may realize that there is still a terrible odor in the car. Examine the floor and trunk mats; they may need to be thoroughly cleaned.

  1. Have a detailed cleaning once a month

Give your automobile a thorough cleaning to ensure that no unwanted odors or bacteria remain. While you can have the local carwash handle it, you may save money by doing it yourself. Get a decent vacuum cleaner with a hose and attachments for cleaning hard-to-reach areas inside the car. Get your cleaner, deodorizer, wiping products, brushes, and sponges and you’ll be on your way to a great-smelling car in no time.

Coca-Cola Unveils First-of-Its Kind Bluetooth Enabled Invites

By
Dr. Rida Qamar
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On account of the festive season, Coca-Cola has launched a limited-edition bottle in India with a novel feature. The company is influencing people to use the bottle as a Diwali gift with a hidden message. The launch was done under Coca-Cola’s current #MilkeHiManegiDiwali marketing campaign, which inspires customers to celebrate the festivities and have a good time in person.

The key attraction among netizens is the bottle’s lid, which will only open after being unlocked via Bluetooth. The bottle has sparked a significant amount of discussion around the country since its release.

Coca-Cola Bluetooth Bottles 

This is Coke’s first product invention of its sort in India. The bottle can be delivered with a personalised note to the recipient’s home address. Coke has also launched a website for this purpose, customers can create an order online by visiting Coke’s website.

Customers must enter the address of the person to whom they want to deliver the Locked Coke bottle. Guests can also send personalised congratulatory messages along with the bottle. The bottles will then be delivered to the recipients. They are pre-programmed to detect the presence of the sender’s mobile phone so that they can be unlocked. This unique bottle acts as a symbolic reminder of a promise to meet in person.

Read More: 8 Brands That Are Spooking Up Things This Halloween

“We at Coca-Cola are exhilarated to unveil a first-of-its-kind product innovation to our consumers. Digital enablement and product innovation are key pillars of growth for us at Coca-Cola, and our new ‘locked’ bottle perfectly aligns with this strategy. The unique limited-edition gift bottle is sure to inspire social connections, as people come together to meet, greet, connect, and share a Coke this Diwali.” Says, Kaushik Prasad, director of marketing, at Coca-Cola.

 

Sukesh Nayak, chief creative officer, of Ogilvy India, added, “This is an invitation that I hope no one declines. We hope this beautiful merger of tech with humanity, which has created the most inviting Diwali invitations, sees people make the effort to go and visit the person inviting them, open the locked bottle of Coke, and enjoy it together.”

The Campaign 

The limited-edition coke bottles can be ordered online via Coke’s website. The company has also released a series of digital films, partnerships with popular influencers, and a TVC film that has been conceptualized by creative partner Ogilvy to promote the product.

Read More: What Are Butter Boards? Here’s How You Can Make Them At Home

Stay tuned to Brandsynario for the latest news and updates.

Solar-Powered Headphones: Here’s Why You Should Get Them

By
Dr. Rida Qamar
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The latest wireless headphones from the Swedish company Urbanista hide an ingenious solution to battery life woes i.e, solar charging.

Solar-powered headphones can solve this problem. Wearing them, you can go wherever you want without having to worry about running out of battery, provided that the place has adequate light.

How Do Solar Headphones Work?

Just like solar panels, solar-powered headphones work by converting light into energy and can deliver virtually infinite playtime, given the endless solar energy we get from the sun. As you can guess, they work better outdoors than indoors due to the direct exposure to sunlight.

On the surface level, the idea makes a lot of sense. You see, regular wireless headphones need to be charged either through a wired charger or a wireless charging pad; both options require you to wait for the device to charge till you can use them again.

The Swedish firm Urbanista and German sports giant Adidas, are the first ones to have solar panels built into their headbands.

Read More: Are Air Tags Banned On Flights? Here’s What You Need To Know

Exeger – a Swedish giant has done the homework to develop flexible panels. They have nearly spent the past decade working to make them light, thin and powerful enough to do the job.

Image source: wired uk

According to Exeger’s boss Giovanni Fili, “It is both a matter of convenience and, more importantly, doing the right thing environmentally.”

“Charging – everyone hates it,” he says. “But every time you don’t charge it is a good thing for the world. The new generation of young adults expect to be offered tools to do good [for the environment], and that is what we are offering.”

The solar panels are called Powerfoyle with a thickness of 1.3mm. The strip is composed of titanium dioxide covered in a natural dye. The dye absorbs photons from light, which are then converted into electrons. Meanwhile, the headphones still have a built-in battery that can power up to 80 hours of playback time.

Product Specifications 

The Los Angeles area standard Bluetooth 5.0 headphones support the universal SBC and AAC audio formats used by most devices and maintained a solid connection to various Apple and Android devices. The right ear cup has three buttons for controlling playback and volume. Taking off the headphones also pauses the music. The left ear cup has a button for adjusting the noise-canceling functions and a USB-C port for charging. The headpiece lacks the 3.5mm headphone socket making them difficult to use on a plane.

Read More: 7 Tips For Cyber Security To Keep Your Information Safe Online

The Los Angeles sold by Urbanista cost £169, US $199, and AUS $349. However, they look no different from a normal set of headphones, apart from a flexible Powerfoyle solar cell on top of the headband.

Stay tuned to Brandsynario for the latest news and updates.

National Foods Limited Releases Official Statement After A Customer’s Complaint Goes Viral

By
Dr. Rida Qamar
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National Foods has released an official statement after a user posted a picture of National pickle alongside a foreign object claiming to have found it in the product. The post went viral after the alleged issue was shared on the Internet. Many since then have questioned the hygiene regulations followed by the food giant. Netizens were quick to get furious regarding the incident and the majority shared their own experience with the product as well.

However, National Foods has now come forward after taking immediate measure and have addressed the issue with their customers.

Read More: Kellogg’s Launches Insta-Bowl Cereal & Here’s What You Need To Add

National Foods Statement 

Here’s what National Foods has to say regarding the controversy,

“Recently, an individual posted an image of National’s mango pickle with a foreign object beside it, claiming it has been found in our product. The customer was immediately contacted in the late hours of 8 October 2022. Post our conversation with him, we would like to highlight the following. 

  • He informed me that he is based outside Pakistan and that the relatives who found it cannot talk to NFL on the phone. We have requested an alternate contact number but haven’t received it so far.
  • The complainant is not sharing the product for testing.
  • A few other individuals have also posted the same image claiming that this incident happened to them. 

We have the utmost confidence in our manufacturing practices and have concluded that such an occurrence is impossible. National Foods hold ISO 9001, ISO 45001, ISO 22000, ISO 17025, BRC and SEDEX certifications to ensure that our customers receive the highest quality products. We export globally to several countries and comply with all relevant laws and regulations. The company takes such matters very seriously and refutes the unsubstantiated allegations. 

We thank our customers who trust us for the last five decades and look forward to creating food that enriches the lives of people everywhere.” 

Image source: facebook

While the public’s stance has been varying – it is still not sure whether the incident has actually happened or it’s just a poor attempt to mal-align the company’s name and brand.

Read More: 7 Healthy Chocolate Desserts You Can Trick Anyone Into Eating

Stay tuned to Brandsynario for the latest news and updates.

Do You Love Late Night Munching? Here’s What You Need To Know

By
Dr. Rida Qamar
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With changing habits and sleeping patterns, it has become quite common to eat late at night. While the discussion about late-night eating sessions and weight gain has been going around for a while – it is important to note how eating late at night influences our weight.

Some researchers hypothesize that eating at night goes against your circadian rhythm, which is the 24-hour cycle that tells your body when to sleep, eat and wake. Meanwhile, the idea that eating at night makes you gain weight stems from animal studies, which suggest that the body may use consumed calories differently past a certain time of day.

Night Eating & Weight 

Recent research conducted in the United States has found that eating four hours later than normal changes many of the physiological and molecular mechanisms that favour weight gain.

This finding adds to other recently published work which has found that eating earlier in the day is more beneficial for both appetite and body weight control.

The study included 16 participants who followed two different meal schedules, each for six days total.

Image source: NZ Herald

The first group of participants ate their meals early in the day with the last meal consumed approximately six hours and 40 minutes before bedtime. However, the second protocol had participants eat all of their daily meals approximately four hours later. This group skipped breakfast and instead had lunch, dinner and an evening meal. Their last meal was consumed only two and a half hours before sleep.

The study ensured that the participants in each group consume an identical diet. The time between the meals was evenly spaced with around four hours between them.

Researchers included the following parameters as their study points,

  • The influence of appetite
  • The impact of eating time on energy expenditure (calories burned)
  • Molecular changes from fat tissue.

Read More: Quality Streets Wrappers Are Getting A Makeover – Here’s How!

Study Protocol 

The study protocol included participants who rated their feelings of hunger throughout the day. The second protocol included blood sample collection to look at the levels of appetite-regulating hormones in participants’ blood. These hormones include leptin (which helps us feel full) and ghrelin (which makes us feel hungry). These hormones were assessed hourly over 24 hours during the third and sixth day of each trial.

Results

According to the results, late eating not only increased subjective feelings of hunger the following day, but it also increased the ratio of “hunger” hormones in the blood – despite participants eating an identical diet in both protocols.

Late eating also caused a decrease in the number of calories burned the following day. In the participants who did the fat tissue biopsy, late eating was also shown to cause molecular changes that promote fat storage.

Image source: Harvard

While a significant answer as to why late-night eating promotes weight gain has not been found yet, the study shows that it’s probably the result of multiple factors working together. Late eating was also shown to cause molecular changes that promote fat storage in patients who went through tissue biopsy.

Read More: Kellogg’s Launches Insta-Bowl Cereal & Here’s What You Need To Add

Those who eat at night tend to eat more and, therefore, consume extra calories. Over time, a surplus of calories can lead to weight gain.

Stay tuned to Brandsynario for the latest news and updates.

Free Fire Pakistan x NGES: A Masterclass Duo in Pakistani ESports

By
Web Desk
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Free Fire Pakistan League IV

 The fourth and most current Free Fire Pakistan League was held in October 2022. Garena Free Fire partnered with Next Generation Esports as the lead agency to handle all operations for their flagship event for the fourth time.

FFPL IV

This edition of FFPL IV was unlike others in that no offline event was planned due to the global recession causing mayhem worldwide. Still, NGES once again spectacularly managed all major and minor operations, including photoshoots, matches, scoring, providing stable internet connection for the players, and the live broadcast.

Over 1500 teams registered nationwide, with the top 18 qualifying for the playoffs. The prize pool for the fourth edition of FFPL was one crore PKR.

Conclusion

 Team Hotshot Esports, who previously had one FFPL trophy, also won the fourth edition of FFPL, leaving everyone in wonder and taking home prize money of 35 LACS PKR. Hotshot has also locked its spot in the Free Fire World Series, which will take place in Bangkok during the final week of November 2022.

 

 

Times Higher Education Ranked UMT 1st In Pakistan Among Private Sector Universities

By
Web Desk
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Lahore, October 17th 2022: The latest report of Times Higher Education World University Rankings 2023 has placed the University of Management and Technology (UMT) at the 1st position among all private sector universities in Pakistan. The ranking is based on 13 carefully calibrated performance indicators that measure an institution’s performance across four areas: Teaching, Research, Knowledge Transfer and International Outlook.

The title of the top private-sector university in Pakistan went to UMT, which was included in the 501-600 band, making it one of the top 600 universities in the world. It is also noteworthy that UMT ranked 2nd among public & private sector universities of Pakistan that participated in WUR 2023. UMT’s remarkable feat was made possible by an almost perfect score for research citations; validating UMT’s immense focus on research output. UMT stands tall for this milestone achievement and is proud to have grown exponentially, especially in terms of research, eminence and overall positioning.

President UMT, Ibrahim Hasan Murad felicitated the UMT family on this remarkable achievement and said these results spoke volumes about the varsity’s focus on academic quality and research. UMT now leads as the top Pakistani private university as per THE Rankings 2023; says President UMT. Mr. Murad further said that UMT would now work towards its next goal which is to become one of the best universities in the world.

Hotshot Esports, First Two-Time FFPL Winner To Represent Pakistan At The Free Fire World Series In Thailand

By
Web Desk
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Karachi, 16 October 2022 – Pakistan’s first and largest esports league, Free Fire Pakistan League held the Grand Finale for its fourth edition, FFPL IV, on Sunday 16th October. FFPL II champions Team Hotshot Esports have reclaimed the championship narrowly winning FFPL IV and the ticket to FFWS in Thailand where they will be competing for a prize pool estimated at $2 Million.

Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. FFPL is the highest professional-level esports tournament in Pakistan hosted under the International esports giant Free Fire.

The final 12 teams competed for a piece of one of the largest prize pools for any Esports tournament in Pakistan valued at PKR 10,000,000 with Hotshot Esports claiming the lion’s share and the default qualification for FFWS. Agon Demons Pride and House of Blood finished second and third respectively, with Anas from Hotshot finishing the day as the MVP for the finals.

9 Symptoms Of Breast Cancer That Aren’t Lumps

By
Esha Azhar
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9 Symptoms Of Breast Cancer That Aren’t Lumps
Image Source: Hammad Bin Khalifa University

While lumps and bumps are among the most typical indicators of breast cancer, there may be additional symptoms you should look out for that require urgent medical attention.

Dimples

One woman’s only breast cancer symptom—a little dimple on the edge of her breast—was showcased in a social media post that quickly gained popularity. You can miss this indication of a tumor during your monthly self-exam. Your doctor should examine any skin retraction or dimpling on your breast.

Skin irritation

Your skin may become irritated for a variety of reasons, such as an uncomfortable bra, heat rash, contact dermatitis, or other skin conditions, but in a small percentage of instances, it may also be a sign of breast cancer. Consult your doctor if your breasts develop new or persistent rashes, skin irritation, edema, or redness that are not related to anything else.

Nipple discharge

Breast discharge during pregnancy or while nursing is probably nothing to be concerned about. However, some discharges should be examined by a doctor in other women. Breast cancer symptoms might also include clear, greenish, or yellowish discharge from the breasts.

Freckles

Dark spots or atypical skin freckles may indicate inflammatory breast cancer, a rare and severe form of breast cancer that should be investigated by a dermatologist. Consult your doctor if you develop a freckle that is rapidly joined by others.

Image Source: BBC

Red spots or bruises

Red spots or bruise-like skin lesions can also be indicators of inflammatory breast cancer. Make an appointment to get examined if you have symptoms and they seem to last longer than two to three weeks. But once more, bear in mind the rarity of this kind of cancer. Numerous red skin lesions, such as cherry angiomas, are perfectly benign.

Nipple changes

Except when you’re pregnant, your nipples don’t generally alter in size, shape, or color. However, you should get examined for breast cancer if you detect any changes in the look of your nipples. The nipple may retract or bend inward as a result.

Your nipples may exhibit itching and scaling as a symptom of Paget’s disease of the breast, a rare type of breast cancer.

Change in skin texture

Your breast’s changing skin might be an indication that anything is wrong. The texture of the breast might occasionally alter because of breast cancer. Keep an eye out for a reddish, pitted surface that resembles orange skin. That occurs because of fluid buildup and inflammation of the breast tissue brought on by cancer cells obstructing the breast’s tiny lymphatic channels.

Swelling or tenderness

During certain phases of the menstrual cycle, breast enlargement or discomfort is a typical problem for women and may even signal an early pregnancy. Women frequently ignore it as a breast cancer warning sign because of this very reason. You should get that breast examined if it appears to be unusually big or swollen.

Change is breast size or change

The size and form of your breasts might alter because of weight increase, menstrual cycle changes, pregnancy, or nursing. You should arrange a test with your doctor if your breasts abruptly change form without regard to these other variables since it could be a symptom of cancer.

New Study Shows High Levels Of BPA In Sports Bra

By
Dr. Rida Qamar
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A new study has shown that sports bras contain toxic levels of BPA – a chemical compound found in plastic which associated with adverse health effects such as asthma, cardiovascular disease and obesity. The study was conducted by the Center of Environmental Health, which is a non-profit consumer advocacy group focused on exposing the presence of toxic chemicals in consumer products.

The test was conducted on the products sold by Athleta, PINK, Asics, The North Face, Brooks, All in Motion, Nike, and FILA in the past six months. The results showed the clothing could expose wearers to up to 22 times the safe limit of BPA, based on standards set in California, according to the Center for Environmental Health. Meanwhile, the activewear shirt brands tested include The North Face, Brooks, Mizuno, Athleta, New Balance, and Reebok. CEH only found BPA in polyester-based clothing containing spandex.

BPA & Sports Bra 

Per California’s Proposition 65, the maximum allowable dose level for BPA via skin exposure is 3 mcg per day, which means some of the garments could expose wearers to up to 66 mcg per day.

The nonprofit watchdog centre recently sent legal notices to the brands, calling on them to reformulate their products without BPA.

Read More: WEAR YOUR MOTIVATION!

“We want brands to reformulate their products to remove all bisphenols including BPA. In the interim, we recommend limiting the time you spend in your activewear by changing after your workout,” the group said.

Image source: sweatapp

“Studies have shown that BPA can be absorbed through the skin and end up in the bloodstream after handling receipt paper for seconds or a few minutes at a time. Sports bras and athletic shirts are worn for hours at a time, and you are meant to sweat in them, so it is concerning to be finding such high levels of BPA in our clothing,” said Kaya Allan Sugerman, Illegal Toxic Threats Program Director at CEH, in a press release.

“People are exposed to BPA through ingestion, from eating food or drinking water from containers that have leached BPA, or by absorption through the skin,” said Allan Sugerman.

BPA Toxicity 

One meta-review study including more than 28,000 people found that BPA was detected in more than 90% of study subjects. The toxic ingredient is known to disrupt female hormones making it also a questionable material to be used in intimate clothing pieces.

According to a gynaecologist,  “Even low levels of exposure during pregnancy have been associated with a variety of health problems in offspring. These problems include abnormal development of the mammary glands and ovaries that can increase the likelihood of developing breast or ovarian cancer later in life. These effects occur even at low levels of exposure like those seen in people today.

Read More: 10 Fashion Sins You May Have Been Committing Unknowingly

Stay tuned to Brandsynario for the latest news and updates.

Are Air Tags Banned On Flights? Here’s What You Need To Know

By
Dr. Rida Qamar
-

Since its launch last April, Apple’s Air Tag has become a popular way for passengers to check whether their luggage has travelled. Bluetooth devices have become especially useful during the summer of this year’s lost luggage.

However, a recent tweet from German airline Lufthansa has left AirTag owners confused about whether they can deploy a one-euro coin-sized device in their suitcases.

“It is on the authorities to adopt regulations that right now limit the use of these devices for airline passengers in checked luggage,” the airline added. “We are in close contact with the respective institutions to find a solution as quickly as possible.”

The company, which tweeted over the weekend that it was “banning activated AirTags from luggage as they are classified as dangerous and need to be turned off,” has reversed course and announced that the popular tracking devices are allowed on its flights.

Lufthansa & Air Tags

In recent news, Lufthansa has taken a new decision saying, “The Lufthansa Group has conducted its risk assessment with the result that tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk.”

Image source: euronews

According to the airline, they have never issued a ban on devices like that.

Read More: Study Shows Rich People Tend To Live Longer Than Poor

“Luggage tracking devices powered by lithium metal cells that have 0.3 grams or less of lithium can be used on checked baggage,” the FAA said in a statement. “Apple AirTags meet this threshold, other luggage tracking devices may not.”

“The regulation does not in itself ban or allow devices such as Apple AirTags,” EASA told TPG. “It is the responsibility of operators to prohibit the use of devices which could adversely affect the flight safety or the aircraft’s systems.”

There are no known instances of AirTags catching fire on a plane (or anywhere), and no other major airlines have banned the Apple accessories.

Read More: 5 Packing Hacks You Wish You Had Known Sooner

Stay tuned to Brandsynario for the latest news and updates.

Daraz Inaugurates Pakistan’s First Smart Distribution Centres To Strengthen The E-Commerce Ecosystem In South Asia

By
Web Desk
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Karachi, October 16, 2022: Daraz, Pakistan’s leading e-commerce platform, in partnership with Cainiao Network, (“Cainiao”), the logistics arm of Alibaba Group, has launched the country’s first automated smart distribution centres in Karachi and Lahore. These would be one of the most technologically advanced logistics facilities in South Asia, and mark Cainiao’s first deeply integrated distribution centre network in the region.

 

The distribution centres will be equipped with innovative smart technologies, such as an automatic assembly line and smart distribution set-up. It will utilise Cainiao’s proprietary solutions, including e-PLC, control algorithm, WCS, to ensure operational quality and stability. The facilities span over 50,000 sq. metres and hold the capacity to process 428,400 orders per day. To date, Cainiao has built hundreds of automated distribution centres of varying scales in China, and 10 smart distribution hubs across Europe, Asia, and America.

 

“We constantly innovate our operations and technology in Pakistan to continue scaling and enhancing our customer experience. Our partnership with Cainiao marks a milestone for not only us but Pakistan, as Daraz introduces smart technology in the country to bring more efficiency in our logistics. Launching our centres in Karachi and Lahore is a key step of this partnership, and we look forward to growing it in future”. said Mr Bjarke Mikkelsen, Daraz Group Chief Executive Officer and Founder.

 

The event saw attendance of corporate leaders who were given a tour of the facility by Ehsan Saya, Managing Director, Daraz Pakistan. Investment opportunities, entrepreneurship and digital innovations were discussed as key benefits to the local economy during the visit. Earlier this month, Mr. Asif Ikram, Secretary Information, Science and Technology Sindh visited the distribution centre tour for an exclusive visit of the premises and congratulated Daraz on this development and stated that the facility will bring a revolution in supply chain management in the country.

 

“It is a very proud moment for us at Daraz, as we launch global best-in-class technology in Pakistan after months of hard work. Innovation is the core of our operations, and we are confident our partnership with Cainiao will prove to be a game changer not only for us but the entire ecosystem. These smart distribution centres will increase Daraz’s sorting capacity by over 4.2x and decrease manual errors by over 90%, thus benefiting our entire business and improving the customer experience.” said Mr Ahmed Tanveer, Chief Operating Officer for Daraz Pakistan

 

Speaking about why they chose Pakistan as the first location in South Asia to set up their smart distribution centres, Dr. Ding Hongwei, General Manager, Cainiao Technology, said “Our great confidence in the investment in Pakistan comes from its significant growth and high potential of digital sector, and strong support from local government in infrastructure and policy as well. The smooth cooperation with Daraz proved our right choice to launch our first project in Pakistan given Daraz’s strong determination in the digital transformation. We believe that, with years of practically proven by the world’s largest ecommerce market in China, Cainiao’s leading logistics technology could support our partners in South Asia to speed up their digital transformation.”

Alibaba.com Organizes Karachi Seller Summit

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Web Desk
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Alibaba.com Organizes Karachi Seller Summit
Image Source: Cosmo Sourcing

Pakistan – Thursday, 15 September 2022 – Alibaba.com a global platform for B2B e-commerce successfully concluded its first event in Karachi. The event emphasized on the multiple opportunities for exporters, manufacturers, wholesalers, traders and retailers in Karachi to reach the digital B2B buyer base. With over 700+ registrations for the event more than 200 attendees visited the venue (Marriott Hotel, Karachi) to witness the session and 100+ people joined online.

The main agenda of this summit was to make local manufacturers & businesses aware of the export e-commerce

Alibaba Launches Netpreneur Training Program In Pakistan
Image Source: Cosmo Sourcing

space and educate them regarding the capability of online export business through Alibaba.com. Karachi seller summit event themed “Go Export with Alibaba.com” was attended by Mr. Song, Country Head of Alibaba.com Pakistan, Miss Amy Li, Apparel Category expert at Alibaba.com, Mr. Haider Zamin, Dy. Director at TDAP, Mr. Rizwan Ahmad, Owner of Noor Fabrics Pvt Ltd and, many other Association Members.

Talking about the session, the Head of Alibaba.com Pakistan Mr. Song Song said, “Pakistan is one of Alibaba.com’s most important supplier markets given its geographical advantage, skilled labor force and budding entrepreneurial SMEs looking to export. In spite of our progress in Pakistan, there is still room for more high-quality suppliers to start their export journey beyond Sialkot and including Karachi. We encourage you to grow beyond your home market and get discovered by more than 40 million strong global online buyer community on Alibaba.com.

As an increasing number of global buyers are turning online to fulfil their sourcing needs, and suppliers around the world are also expanding into the online realm, now is the time for our friends in Karachi to seriously consider the online business path as well. Let’s make the world smaller and your business bigger together.”

In collaboration with Alibaba.com, the Deputy Director of TDAP Haider Zamin made a public statement, “Through collaboration with Alibaba.com, we look forward to draft a holistic export policy that noy only promotes the export industry but also ensures collective good with our local as well as international stakeholders. The trade and development authority of Pakistan is grateful to Alibaba.com for providing local producers with a targeted niche in the competitive global digital market that will ultimately benefit the producer, exporter and consumer. Through this joint venture with Alibaba.com, e-commerce industry is to be embraced as the untapped market in Pakistan that will foster the export culture in digital space and will eventually increase the foreign investment inflow across the region.”

After Online Launch, Ideas Great Winter Sale Is In-stores From October 15

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Web Desk
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The last quarter of the year can be defined as a period of festive celebrations. There are festivals to visit, formal dinners to host, and weddings to attend. As the chill vibes linger through October, November, and December, you get enough reasons to dress up and look your best. Even if you are not out and about, you can always stay in to stay cozy on your favorite couch. 

After an exciting online launch, the Ideas Great Winter Sale is in-stores from October 15. With thousands of products on sale for up to 70% off, you’re likely to find a few necessities for yourself and your home.

While the days are still summery hot, let’s not forget that winter is not too far. That means you can always grab a few unstitched khaddar and linen suits from the Ideas Great Winter Sale at amazing discounts.

If you are looking for solid-colored fashion fabrics, you can always check GulAhmed’s Unstitched Collection for Men. The range is massive and you can create a wardrobe of warmth using any of their cotton, boski, karandi, wash-and-wear, and blended options.

For the fans of readymade outfits, Ideas has got you covered. Women’s fashion from Ideas Pret is packed with trending ready-to-wear choices. Not interested in buying anything new to wear? You can always grab a few pairs of mules, khussas, and kolhapuris for all your winter ends.

The newest on kid’s fashion from Ideas is up to 70% OFF. Save big on the hottest trends for the little ones. From woven tops to comfy pants, the brand has it all.

It’s the season to create comfort which means you should stock up on a few throws and blankets. With amazing discounts on fillings, you have no reason to put off your winter shopping. Want to redo your bedrooms? There are plenty of bedding options available at up to 70% OFF.

Of course, the sale is on men’s winter wear too. Enjoy up to 70% OFF on the latest winter’s menswear from Ideas Man. If you are interested in buying men’s sweaters, cardigans, and jackets, you are in luck. There are unbelievable markdowns on work wear essentials including dress shirts, dress pants, and polos.

The Great Winter Sale by Ideas has something for everyone. Rush to your nearest Ideas store on October 15. Can’t wait? Then, just visit www.gulahmedshop.com now to grab your favorites with FLAT PKR 99 Delivery Fee.

PepsiCo Pakistan and Pandamart announce strategic Q-commerce collaboration

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Press Release
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PepsiCo Pakistan, one of the country’s largest food and beverage companies, and Pakistan’s biggest and fastest growing Quick-commerce platform, Pandamart by Foodpanda, have joined hands for a strategic collaboration. This collaboration will drive the accelerated growth of the food and beverages category on Foodpanda’s e-Grocery platform, jointly utilizing the business strengths of both parties to best serve their consumers. The signing ceremony of this collaboration was held in Lahore where leadership teams from both companies were present. The celebration was made even more special as both teams jointly ran the trial of the New 7Up Strawberry Lemonade by making it possible for customers to acquire it quickly through Pandamart.

This collaboration will provide consumers the convenient choice to order PepsiCo’s world-renowned snacks and beverages from the comfort of their own homes through Pandamart’s quick delivery model. Online shopping for essentials for consumers has been made hassle-free in the past couple of years with the advent of quick commerce (Q-commerce) and on-demand delivery. With 30–60-minute delivery models, consumers can now enjoy a quick turnaround solution to all their PepsiCo snacks and beverages needs, especially receiving chilled beverages that are ready to drink or serve.

With this collaboration, both companies will be driving their respective missions: PepsiCo aiming to create more smiles with every sip and bite, and Pandamart by Foodpanda aiming to be a one-stop shop for grocery and other essentials, providing simple, fast, and convenient delivery to their consumers.

Speaking about the collaboration, Senior Franchise and Key Accounts Director PepsiCo Beverages Saad Munawar Khan shared, “Our consumers are the heart of our business at PepsiCo. Agility in capturing the right opportunity to serve our consumers and customers is our top priority. Through this collaboration with Pandamart we are enabling our business partners to provide consumers with the best value deals, innovations and availability of their favorite beverage products delivered chilled at their doorstep. I look forward to exciting programs for the consumers through this collaboration and wish the best of luck to the team at Pandamart.”

Senior Commercial Director PepsiCo Pakistan Mohammad Khosa added, “E-commerce is booming in Pakistan and transforming the way in which modern consumers are shopping online. We are observing an unprecedented e-commerce growth indicating the consumers’ appetite for convenience in this digital age.  Our top-most priority is being consumer-centric and driving strategic collaboration to stay ahead and deliver an exceptional retail experience. I am confident that with Pandamart we will tap into a growing demand and give our consumers more choices and digital channels to order their favorite snacks and beverages!”

Reinforcing the strength of this collaboration, Director Pandamart and New Verticals, Ibad Ahmed said, “As the leading Q-commerce player in Pakistan, Pandamart by Foodpanda is immensely pleased to strengthen our partnership with PepsiCo Pakistan. The signing of this e-JBP charts a comprehensive roadmap for future collaborations. With our data-backed insights, we look forward to bringing PepsiCo’s world-leading beverage and snack brands to our customers with tailored and personalized offerings”.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.

Infinix Opens Pre-Order Of The World’s First 60MP OIS Enabled Front Camera Phone – ZERO 20!

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Web Desk
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Lahore – Friday, 14 Oct, 2022: Infinix, the leading most smartphone brand of Pakistan is now taking pre-orders for World’s first 60 MP OIS + EIS based front camera phone – ZERO 20. Being first of its kind camera phone supporting Dual Image Stabilization in the form of Optical Image Stabilization and Electronic Image Stabilization, Infinix ZERO 20 fulfills videography and photography requirements within no time. Infinix ZERO 20 is priced at Rs 56,999 but upon pre-ordering from Infinix Official Ecommerce Store – Xpark between 14th October to 20th October, customers can avail a discount of Rs 2000 with a free gift of Infinix XE20 for the first 50 buyers only!

Infinix ZERO’s 60MP front camera is the most stable and greatest Vlog camera offering hardware-based Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS).  Users would just have to switch on Ultra-Stability mode in order to unlock Dual Image Stabilization for making videos and capturing photos. The front camera also being equipped with Auto Focus (AF) captures accurately every time with crisp details on the go. Not just the front camera, the rear camera of 108MP aids reimagine the mobile photography experience altogether.

CEO of Infinix Mr. Joe Hu expressed his views about ZERO 20 saying: “We are glad to introduce the ground-breaking and first of its kind camera phone in the world. By providing its devoted users all around the world with the most updated devices outfitted with cutting-edge technology, Infinix has once again set the standard for the industry.”

Also, being Pakistan’s first smartphone operating on the most powerful 6NM MediaTek Helio G99 processor, Infinix ZERO 20 offers industry-leading performance altogether. The two-octa core arm cortex of MediaTek Helio G99 outputs great intelligence ensuring non-stop usage and complete sync with all the features of Infinix ZERO 20. Also featuring 6.7’’ FHD + AMOLED display, Infinix ZERO 20 simply ensures all industry-leading features in the palm of one’s hand!

From 14th Oct till 20th Oct, Infinix fans can pre-order Infiniz ZERO 20 from Infinix’s Official Ecommerce store – Xpark  with a discount of Rs 2,000 and a free gift of Infinix XE20 for first 50 customers as well!

LUX Style Awards 2022 – Entering 3rd decade of celebrating and honoring Pakistani talent!

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Web Desk
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The LUX Style Awards (LSA) has continued to be the pinnacle of talent recognition in Pakistan for the last 21 years. The annual award ceremony has remained committed to the entertainment industry and served the people of our country by acknowledging the commendable work of their favorite artists during the previous year. The awards empower diverse voices across Pakistan and play an instrumental role in promoting local talent and putting our stars on the world map.

 Asima Haq, Beauty and Wellbeing and Personal Care Pakistan Head, Unilever Pakistan, said, “As we stay true to this vision, we also realize that our country is facing one of the biggest calamities of all time. We want to use this stage to also support Pakistanis whose lives have been impacted by the floods. To this end, Unilever Pakistan has contributed close to USD 1 Million in rehabilitation efforts aimed at creating climate resilient infrastructure, sustainable housing and microfinance for re-enabling lost livelihoods with the hope that this gesture will support the flood victims as they rebuild their lives.”

With this sentiment, LSA will acknowledge the hard work of the entertainment industry in a befitting manner and light up its stage to bring positivity and hope to all Pakistanis.

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