YAP Pakistan partners with Bank Alfalah to launch B2B financial services

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Sep 10, 2022

Samsung is supporting relief efforts to assist the people who have been affected by the catastrophic floods in the country.

The nation has suffered greatly due to the recent spell of torrential rains, especially in areas of Balochistan where hundreds of lives have been tragically lost and homes, businesses, and public facilities have been severely affected.

Samsung is guided by its long-standing principle of supporting humanitarian efforts and uplifting communities during times of crisis. Samsung came forward and partnered with Alkhidmat Foundation, which is one of the leading, non-profit organization, fully dedicated to humanitarian services since 1990. Alkhidmat workers and volunteers continue to work tirelessly for the relief of affected people across Pakistan and worldwide.

Samsung collaborated with ‘Alkhidmat Foundation’ by donating PKR 18 million and utilizing the amount in following manner:

Set up water filtration plant/RO plant
Provide medicines and other medical supplies, Mobile clinics
Support camps /tents
Food items & water, while ensuring reliable supply chain

Alkhidmat Foundation has dedicated emergency response teams that include Doctors, Supply Chain Managers, Drivers, Loaders & other general workers. WHO has also appreciated the Alkhidmat network for their tireless efforts in making things easier for the flood affected people in times of devastating flood crisis.

Samsung also intends to take multiple other actions to aid relief efforts in the flood-affected areas of Balochistan, Sindh, and South Punjab.

Social media taken over by flashy arrow!

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Sep 10, 2022

Pakistan’s thrilling performance in Asia Cup 2022 has been all the hype on social media lately, with the golden sixes of the young prodigy Naseem Shah, Pakistani pacer against the overwhelming Afghanistan cricket team, in the first two balls of the last over, snatching victory from their jaws. Suddenly, out of nowhere, a bizarre looking red arrow has been making the rounds amongst memes circulating online.

The heroics of the new star bowler have been merged with the mystery of the red arrow. As of now, no one knows the reason behind it. Netizens being the all-time geniuses have begun to ponder as to what is the meaning of the new meme game behind the arrow head.

As usual, many reach out for the comment sections to find the answers, and are met with miscellaneous theories.

Another keyboard warrior shared his theory on the arrow, that it is symbol of transferring bad luck from one person to another, and in this case, Indian former captain Virat Kohli has transferred his bad form to Pakistani skipper, Babar Azam, after which the Pakistani team captain has been unable to score runs throughout the tournament, while Kohli’s form has miraculously returned. This sounds quite believable though, but it cannot be true.

More people poked fun at it, and a rhyme ‘Ye arrow arrow kya hy’ has also been making rounds. Some have been claiming it is directing towards, India, while others have claimed, that no one actually knows the reason behind the ongoing mayhem behind the arrow.

Well, that’s all folks! The mystery is yet to be solved, and the origin of the arrow remains unknown. If you have a hint about it, let us know in the comments.

Denmark to set up Water Purification system in Flood-Affected Areas

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Huzaifa Gaba

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Sep 9, 2022

Denmark to set up Water Purification system in Flood-Affected Areas

Denmark has announced support for Pakistani flood victims and have pledged to set up a water purifying system in the flood affected regions to provide clean drinking water to the displaced families. The system will be set up by their disaster management team from the Danish Emergency Management Agency (DEMA), which has arrived in Pakistan. The team comprises of Erik Breum-Christensen (team leader), Johan Theil Nielsen and Søren Larsen and seven other members.

In a press briefing today, Maria Ana Petrera, Senior Counsellor, Embassy of Denmark, paid her condolences to the floods affectees all over Pakistan. “I would like to extend sincere condolences on behalf of Denmark to all the victims of flash flood in Pakistan. Our thoughts are with their relatives and the many affected and displaced here in Pakistan.”

She further quoted UN Secretary General Mr. Guterres, who described the situation in Pakistan as ‘monsoon on steroids’ and called it an unprecedented ‘climate catastrophe’.

Petrera said it was a key priority for Denmark to provide flexible and unearmarked funding to our humanitarian strategic partners to allow them to respond quickly in times of urgent need, such as in the case of the ongoing flooding in Pakistan. “Denmark has come forward in these testing times to offer a major drinking water facility that will provide up to 120,000 litres of clean water a day.”

She said Denmark has therefore supported the UN’s (humanitarian) flash appeal for Pakistan with 10 million Danish kroner to the UN Refugee Organisation, UNHCR. This funding, she added is provided in addition to Denmark’s core funding for Pakistan and the region of 50 million Danish kroner annually.

With this funding, UNHCR, that has already started their aid work, will be able to expand their efforts. Their focus remains particularly on emergency relief – providing tents and blankets and protection of vulnerable groups including women and children.

Expressing her concern, she further said that the Danish government have also extended an offer for immediate relief assistance to Pakistan who are going through this devastating crisis. “Diseases such as cholera, scabies, typhoid and ringworm are often spread in the wake of such floods, especially due to the lack of accessibility to clean drinking water,” said Petrera.

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Denmark is the sixth largest donor to the UN’s Central emergency Relief Fund (CERF), which has already provided $3.07 million two weeks ago (22.8 million DKK) for the relief work in Pakistan.

The team lead, Erik Breum-Christensen said as per the requirement, “we shall install these plants in Sindh’s flooded areas allocated by the government and will hopefully start operation from Monday. This will continue for one month and we have a target of providing 3 million litres of water during the next 30 days.”

DEMA’s Water Purification (WP) he said had the capacity to produce up to 120,000 litres of clean water per day for approximately 40,000 people. Since the works in an early emergency phase, all operational cost is covered by DEMA and doesn’t burden the affected country. According to another member of the team, Soren Larsen in total a 10-member team will carry out the water purification operation. So far, three of them have arrived. The remaining will join us in Sindh.

Last week, on the 31st August 2022, Denmark and Pakistan also signed a Green Framework Engagement. And on the 10th of August 2022, both countries signed an agreement for Danish-financing of sustainable infrastructure in Pakistan. These engagements will allow Denmark to cooperate even more closely when it comes to green transition, sustainable development and climate change mitigation. This will assist rehabilitation and reconstruction.

Nokia Subscriber Data Management software selected by Jazz to drive new customer services and experience

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Sep 9, 2022

Nokia today announced that Jazz, Pakistan’s largest mobile operator, has selected Nokia’s latest Subscriber Data Management (SDM) software to enhance HLR/HSS network resiliency and accelerate new product and services for Jazz customers. As part of a phased expansion and deployment strategy, the network will be gradually modernized to fully cloud-based SDM architecture by 2025.

The modernization strategy will enable Jazz to deploy fully geographically redundant active networks in four data centers in Islamabad, Lahore, Karachi and Faisalabad to ensure network availability as a disaster recovery solution. The deployment, an extension of an existing collaboration, will help Jazz deliver its digital transformation-related ambitions by allowing auto-provisioning of devices and services at massive scale to accelerate Pakistan’s digitalization. Nokia SDM’s software will reduce the provisioning time for new subscribers, services and functionalities. The cloud transformation of the SDM network will allow Jazz to use network automation for zero-touch capacity scaling. In addition, Nokia NetAct will provide a consolidated view of multi-domain, multi-technology networks for ensuring the best network experience.

Abdul Rehman Usmani, Vice President, Network at Jazz, said: “Being the largest digital mobile operator in Pakistan, Jazz is playing a key role in the country’s digitalization journey. Our extended collaboration with Nokia will help us further improve the customer experience by ensuring network resilience and rapidly launch new consumer and business services. Nokia’s industry-proven solution will help us towards readiness of any future technologies, while enhancing the growing needs of the existing networks.”

Imran Durrani, Head of Customer Team for Jazz at Nokia, said: “Nokia SDM’s software will provide Jazz with a consolidated multi-technology network and enhance its digital services by allowing the operator to auto-provision new devices at scale. We look forward to expanding our longstanding relationship with Jazz for this crucial project as part of its network modernization transformation.”

Hands-on the HUAWEI MateBook D 16: The compact 16-inch high-performance laptop

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Sep 9, 2022

Selecting your next laptop might seem like a daunting task as you have to consider so many things, including your needs and workload. Are you looking for a laptop with a big screen or do you prefer the smaller and lighter ones? Or, do you want something with loads of innovative smart features? Well, most people would go for the one with all the latest and greatest features if their wallets allowed for it. But with the launch of HUAWEI MateBook D 16, it seems like you can have your cake and eat it too. The desire for 16-inch lightweight laptops is on the rise. With a global move towards remote working and studying, there is an increased demand for large-screen, high-performance, lightweight laptops. The new HUAWEI MateBook D 16 is set to meet and even exceed these demands.

The new laptop comes with a comfortable and immersive 16-inch display, thin and light metal body, 12^th Gen Intel Core processor, Super Device experience, and more. Here’s a deeper look at it.

A display that doesn’t tire your eyes

HUAWEI MateBook D 16 features a 16-inch Eye Comfort HUAWEI FullView Display. So, you know what to expect here; ultra-narrow bezels and a high screen-to-body ratio. On either side of the display are two 4.6mm ultra-narrow bezels, resulting in a high screen-to-body ratio of 90 per cent. This allows the laptop to house a large screen in a compact body, delivering an immersive viewing experience. The novel 16:10 aspect ratio also aids productivity. Compared to the traditional 16:9 aspect ratio, the 16:10 aspect ratio gives a 10% taller display area allowing more screen real estate to view web pages, documents, and charts more effectively. The display also supports a 100% sRGB colour gamut to show richer details and vivid colours for greater visual enjoyment.

Talking about eye comfort, HUAWEI MateBook D 16 display has TÜV Rheinland Low Blue Light (Hardware Solution) certification. In addition, the display adopts DC dimming to help alleviate eye fatigue. Interestingly, the whole laptop only weighs 1.7kg^[1] with a thickness of just 18.4mm, making it one of the sleekest 16-inch laptops out there.

Next-level performance

The HUAWEI MateBook D 16 is powered by 12^th Intel® Core™ H-series processors, with the highest edition running on the i7-12700H Processor that has 14 cores and 20 threads. It offers a TDP of up to 40W, and the multi-thread performance is 97.3% better than the previous generation. That means even heavy tasks such as data analysis, technical drawing, and code compilation are going to run smoothly. All variants in the HUAWEI MateBook D Series come with a PCIe NVMe high-speed solid-state drive. This gives a remarkable boost in loading apps and games, ultimately delivering a smoother user experience. The laptop comes with two modes of operation. The Standard Mode is designed for users to handle daily office tasks, while the Performance Mode is suitable for performing heavy-duty work and professional software. By pressing the Fn and P keys at the same time, the user can easily select the optimal mode for the current tasks.

Super Device delivers a cohesive multi-device experience

The HUAWEI MateBook D 16 takes multi-device collaboration to a whole new level, thanks to Super Device, bringing super productivity with a cohesive multi-device experience. It lets you effortlessly connect to other Huawei devices nearby, and collaborate between them all. Simply place your Huawei earphones, mice, keyboards, speakers and printers close to the HUAWEI MateBook D 16, and the laptop will automatically discover them and provide a prompt for quick and easy pairing.

In addition, with smartphones like the newly launched HUAWEI nova 9, it is even more useful. Once you have wirelessly connected your phone, you will see its UI (User Interface) appear on your laptop screen, so you can operate it as if your smartphone and laptop are one device. You can access and edit your files, use and manage up to three phone app windows simultaneously, take video or audio calls from your phone through your MateBook, and even use your mouse and keyboard to control your smartphone.

Superior video conferencing experience

The 1080P camera with an 88° wide field of view at the top of the HUAWEI MateBook D 16 screen is a huge step up from traditional 720P cameras. This is further enhanced by the AI Camera smart feature that processes the video with AI algorithms at the system level, adding video effects like Virtual Background, FollowCam and Eye Contact, which are even supported by third-party video calling applications.

During a video call, the AI Camera’s FollowCam adjusts the screen in real-time to keep the speaker in the centre of the shot; so even if they are moving around, you never get distracted from what they are saying. The Eye Contact function uses AI to intelligently adjust to the user’s line of vision. So, rather than seeming like they’re looking into the camera, their eyes will be looking into yours on the screen for a more natural and comfortable conversation.

Virtual background lets you keep your privacy and your concentration, thanks to built-in static and dynamic backgrounds such as offices, coffee shops or outdoor scenery. You can also choose an image to have as your background or use the AI background blur to distort what is happening behind you.

HUAWEI MateBook D 16 features a quad-mic setup placed along the laptop’s edges, supporting sound pick-up from sources up to five metres away from the device. You will be clearly heard during online meetings even when you are a bit far away from the laptop. The AI noise reduction algorithms will also reduce the background noise, and the Personal Voice Enhancement helps the audience focus on you to make the experience even better.

Metaline antenna for fast connectivity

The powerful performance is not only driven by the HUAWEI MateBook D 16’s processing power. This laptop is a networking beast, too, thanks to the innovative HUAWEI Metaline Antenna technology, which allows users to enjoy stable wireless networks. The HUAWEI Metaline Antenna is a brand-new antenna structure that, compared with average antennas, has 56% better signal conversion efficiency. In the same network environment, it offers 2dB and 2.6dB better upload and download signals, respectively. Even under weak Wi-Fi signals, the downloading speed is increased by 55%, while the lag in gaming and video conference are decreased by 57% and 67%, respectively.

Huawei’s newly launched HUAWEI MateBook D 16 is a must-have for good reasons. Starting with its large and comfortable screen, well-crafted and lightweight design, solid performance, and next-level Super Device that allows a Smart Office experience, the laptop is a dream come true for anyone looking for a compact performance laptop.

Media Owners In Britain Halt Commercials After Queen Elizabeth II’s Death

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Sep 9, 2022

media halt commercials — Image Source: BBC

The Queen, her majesty, has passed away at the age of 96. After learning of her passing, media owners in Britain are tightening schedules and halting commercials. Here is what many news channels are saying:

What’s Going On?

Since Queen Elizabeth’s death at the age of 96, UK broadcasters, publishers, and forums have struggled to cease advertising. Advertising is how they earn money but now they can not share the said advertisements. Since it will be devoted entirely to news coverage and special programming honoring the Queen’s life and 70-year reign.

ITV is the largest commercial broadcaster in the UK. It has said that it won’t have a commercial break on its primary TV channel until at least the end of Friday. Similarly, all advertising and sponsorship on Channel 4 and All 4 have officially been put on temporary hold. They will halt regular broadcasting in the coming few days. This includes all advertising, airtime, sponsorships, and promotions.

It Is Prohibited

Social media networks are also outlawing advertising in the wake of this event. It is reportedly being said that Twitter has allegedly prohibited it for 48 hours in the UK. Drumm also discovered that Snapchat has now instructed media buyers to temporarily halt all advertising for all of its news and public service broadcasters in the region.

Amongst these publications is also The Daily Mail. It is one of the publications preventing adverts from appearing on its successful website. Now, the monarch’s death and life will be the predominant topic until at least 10 days.

What In The Wake of The Queen?

There is a documentary and several articles written about what processes and what not have been decided for when the Queen would pass away. What time would the flag be raised, when and which car will come, and when the news would come out too.

If you haven’t noticed already, the picture that they released for the queen is also special. It is a ‘never’ seen before picture that they released in black and white to notify the world that the longest reigning monarch has breathed her last. Thus, there is an entire protocol to offer and it is being offered. The news channels may be suffering a loss for the coming few days but it is their duty.

Stay tuned to Brandsynario for the latest news and updates.

Tencent Charity Foundation Donates To Pakistan Flood Relief Efforts

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Sep 9, 2022

Tencent Charity Foundation (Tencent Foundation), working with the China Foundation for Rural Development and the China-Pakistan Youth Exchange Community, has donated PKR25 million worth of supplies to Pakistan’s flood-relief efforts.

Tencent Foundation, launched by the world-leading technology company, Tencent, is sending essential items, including waterproof clothing, quilts, food and other everyday necessities to the disaster-stricken population.

Over the past month, Pakistan has faced a fragile humanitarian situation with 80 districts nationwide officially designated as ‘calamity hit.’ An estimated 33 million people have been affected by the heavy rains and flooding, according to the country’s National Disaster Management Authority (NDMA). Approximately 637,000 people are living in relief camps, with many more still displaced.

“Tech for Good’ is the mission of Tencent. User value is our guiding principle, while we strive to incorporate social responsibility into our products and services, and collaborate with the wider community for the sustainable development of the society,” said Ms Ge Yan, Secretary-General of the Tencent Charity Foundation

Tencent is active in Pakistan through the mobile game, PUBG MOBILE. In such a challenging period of time, Tencent is leveraging its fan base in the community and calls for unity to overcome the ongoing challenges.

“We at Tencent Games and PUBG MOBILE stand with the people of Pakistan and aim to continue directing our efforts towards a better future. With the support from the PUBG MOBILE local team in Pakistan, we will continue to be right by Pakistan’s side,” said Vincent Wang, general manager of Global Publishing and Global Esports at Tencent Games.

10 Dishes That Will Make You Want To Try Turkish Food

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Sep 9, 2022

Turkish food is where our gluttony is truly sinful. The foods, the flavor palettes, the combinations of flavors, and the textures are unlike any other. Turkish cuisine is a delight of its own and we bring to you the top 10 dishes you need to try in your life:

Manti

Imagine little raviolis filled with meat! Manti is a dish made up of beef or lamb dumplings. They are either boiled or fried and served with a variety of spices. This is basically a Turkish adaptation of Italian food and when such two bomb cuisines come together you know it’s worth trying.

turkish food — Image Source: Zucker and J

Ezogelin Corba

The soup of your dreams. This soup is made of red lentils, domato salca (tomato paste — sweet or hot), grated fresh tomatoes, and onions. It is best-served with dried mint and pul biber (chili flakes) sprinkled on top.

Kisir

This one is a salad. It comes together with fine bulgur wheat, tomatoes, garlic, parsley, and mint. Some people like it extra spicy but you could also request a non-spicy version!

Inegol Kofte

The Turkish are very serious about their kebabs. Unlike other Turkish koftes, these ones mix only ground beef or lamb and breadcrumbs and season it with onions. The result is clean flavors but the ultimate delicious taste.

Lahmacun

Lahmacun is a flat, crispy bread dish that is similar to a pizza, only it is the Turkish version. This Turkish dish is topped with salad, minced meat, and lemon juice. It can be wrapped, folded in half, or pulled apart to be eaten, whatever tickles your fancy. Lamb mince and Mediterranean spices create a mouth-watering celebration of food.

Iskender Kebab

This is our favorite. Featuring long lamb strips that are cooked in tomato sauce and served with yogurt over rice and pita bread as an Iskender Kebab. It bears the name of Master Alexander (Iskender Efendi), a resident of Busra in the Ottoman Empire. It is created from doner meat that has been stripped and is served with spicy, delicious tomato sauce and melted butter. Butter is key in Turkish dishes.

Yaprak Sarma

This is for healthy eaters. This is a healthy dish called Yaprak Sarma. It is made from steaming vine leaves. They are then wrapped around a filling of rice and onion that has been spiced with mint, currant, pepper, and cinnamon. It is a traditional dish from Turkey that is incredibly flavorful.

Hamsili Pilav

This dish has slender fish that are prepared with rice to make Hamsili Pilav. It is cooked in a stock made from fried onions, butter, peanuts, Turkish allspice, and raisins. Then it is mixed with fresh parsley and dill. Lastly, filleted anchovies are decorated over the rice and cooked in the oven. Interesting no?

Gozleme

This snack is truly worth dying for. Gozleme refers to flat savory pockets that are usually filled with salty white cheese, spinach, or minced beef. You could keep munching on it!

Peyaz Salad

You ain’t ever seen a salad like this before. The Antalya Peyaz Salad is one of the most famous dishes in the Turkish city. The secret ingredient in it is beans. They’re not just old butter beans, they’re a smaller version called Kandir. With the beans, soft, flavorful vegetables are mixed with a little water, lemon juice, vinegar, salt, garlic, flat-leaf parsley, olives, and tahini. In a very traditional version, a soft-boiled egg is roughly chopped and stirred just before serving. It’s finger-licking good!

Have you tried any of the dishes above? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Jerry Seinfield Makes His Modelling Debut For Kith

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Sep 9, 2022

Jerry Seinfeld is throwing his (baseball) hat in the ring for the title of a fashion icon. The 68-year-old comedian looked effortlessly cool as he rocked fashion ensembles while making his modeling debut for Kith’s fall collection.

Jerry Seinfield For Kith

For the campaign, Kith enlisted Jerry Seinfeld, one of the most famous people in Queens. Mark Seliger, one of the most renowned photographers working today, captured the comedy legend wearing selections from Kith’s fall ’22 collection in a photo shoot for Kith.

In the main image from the photo shoot by photographer Mark Seliger, Jerry could be seen wearing a baseball cap from his beloved New York Mets along with a very cool black and white embroidered varsity jacket from the New York-based fashion giant.

Jerry Seinfield — Image source: gearpatrol.com

Seinfeld wore Nikes from Fieg’s archive in the campaign, including a Nike Air Force 1 and a Nike Air Maestro 2, among others. The comedian also wore Kith and Clark’s for New York Mets Wallabee. A shoe he is well known for being a fan of.

The Fashion Lineup

Original apparel and accessories will be available as part of the fall ’22 Kith lineup.

Regarding product categories and fabric executions, Kith describes the range as an evolution of the brand. A custom debossed paisley pattern is woven into leather apparel crafted in Italy, wrinkle-nylon hybrid jackets are color-blocked, flocked denim is used to create a velour feel, and sherpa outerwear is available.

Kith Fall Classics includes double-knit suits, satin varsity jackets, and heavyweight fleece sets in staple styles and fabrics. Kith worked with Russell Athletic to create a collegiate capsule for Queens College and Brooklyn College of The City University of New York (CUNY).

It will also collaborate with DS & Durga on home goods, New Era headwear, and other seasonal brands. The Kith fall 22 collections will be available at all Kith stores on September 9, on Kith.com. As well as through the Kith App on iOS and Android devices.

Stay tuned to Brandsynario for the latest news and updates.

Does Social Stress Accelerate Aging Of Immune System?

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Sep 9, 2022

Stress — in the form of traumatic events, job strain, everyday stressors and discrimination accelerates the aging of the immune system. While potentially increasing a person’s risk of cancer, cardiovascular disease and illness from infections such as COVID-19. A new USC study reports.

The research, published Monday in the Proceedings of the National Academy of Sciences, could help explain disparities in age-related health, including the unequal toll of the pandemic, and identifying possible points for intervention.

“As the world’s population of older adults increases, understanding disparities in age-related health is essential. Age-related changes in the immune system play a critical role in declining health,” said lead study author Eric Klopack, a postdoctoral scholar in the USC Leonard Davis School of Gerontology.

“This study helps clarify mechanisms involved in accelerated immune ageing.”

As people age, the immune system naturally begins a dramatic downgrade, a condition called immunosenescence. With advanced age, a person’s immune profile weakens. Including too many worn-out white blood cells circulating and too few fresh, ‘naive’ white blood cells ready to take on new invaders.

“People with higher stress scores had older-seeming immune profiles, with lower percentages of fresh disease fighters and higher percentages of worn-out T-cells,” Klock said.

Study Findings

To measure exposure to various types of social stress, the researchers analyzed responses from a national sample of 5,744 adults over the age of 50. They answered a questionnaire designed to assess respondents’ experiences with social stress. Including stressful life events, chronic stress, everyday discrimination and lifetime discrimination.

Blood samples from the participants were then analyzed through flow cytometry. It is a lab technique that counts and classifies blood cells as they pass one by one in a narrow stream in front of a laser.

As expected, people with higher stress scores had older-seeming immune profiles. With lower percentages of fresh disease fighters and higher percentages of worn-out white blood cells. The association between stressful life events and fewer ready-to-respond, or naive, T cells remained strong even after controlling for education, smoking, drinking, BMI and race or ethnicity

“In this study, after statistically controlling for poor diet and low exercise, the connection between stress and accelerated immune agingwasn’t as strong,” said Klock.

“What this means is people who experience more stress tend to have poorer diet and exercise habits. Partly explaining why they have more accelerated immune ageing.”

Improving diet and exercise behaviours in older adults may help offset the immune aging associated with stress.

Stay tuned to Brandsynario for the latest news and updates.

Zindigi Powered By JS Bank Bags Pakistan Technology Excellence Award for Fintech – Banking at Asian Technology Excellence Awards 2022

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Sep 8, 2022

Zindigi powered by JS Bank is dedicated to serving the unmet needs of digital banking users and providing a unique banking experience.

Zindigi has brought home the Pakistan Technology Excellence Award for Fintech – Banking award at the Asian Technology Excellence Awards 2022. The Asian Technology Excellence Awards aims to recognize exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.

Zindigi – Making Life Simple

The cutting-edge digital banking service has the objective of making life “simple” for its users. Meeting the needs of the country’s burgeoning youth bulge of 63%, it is the first digital banking app which is dedicating itself to serving the unmet needs of Gen Z and Millennials, by providing unique financial experiences.

The app lets the user pick and choose preferred widgets for a customized App experience. Zindagi is the frontier of the Pakistani financial services industry which offers a completely personalized App experience for its users.

Only eight months after launch, the app has managed to garner the trust of a highly-active customer base with its efficient digital banking services with a broad range of innovative offerings for young, tech-savvy customers.

Zindigi’s Innovative Debit Card

The app’s initiative to make payments fun has met with one of its kind aesthetically pleasing translucent debit card which can be used for both local and international transactions. The card comes with several value-added features including the ability to block the card, set spending limits and easy security changes. Meanwhile, the app also helps users activate a virtual card from the app with the click of a button for added security.

Other than day-to-day services, Zindigi offers wealth management services, a truly innovative and unique service not offered by any other financial services provider in the country. Customers can participate in money market funds, income funds, and equity trading digitally as low as PKR 100 (less than $0.5) within the app.

“Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth,” Zindigi’s Chief Officer Noman Azhar said. “Zindigi is all about listening to customers and providing them experiences that make their lives easier. We are truly honoured and humbled at being recognized for this and winning the Pakistan Technology Excellence Award for Fintech”

Despite being a new brand, Zindigi has proven itself to be excellent at tailoring its unique product offering to Pakistan’s youth.

Stay tuned to Brandsynario for the latest news and updates.

DESCON and WWF-Pakistan to remove plastic-garbage from Waste-Water Channels of Lahore

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Sep 8, 2022

DESCON Engineering Limited and World Wide Fund for Nature-Pakistan (WWF-Pakistan) will collaborate to clean the plastic-garbage from the Waste-Water Channels all over the city of Lahore. During the initial phase, a prototype solution is being designed, including the construction and installation of this recovery system, to ensure effective cleansing of all these drains. For this purpose, a Memorandum of Understanding was signed between the two companies at the WWF-Pakistan Head office.

As per the MoU, Descon Engineering will work to provide a simple, cost-effective and scalable solution, which will be easy to operate and replicate all over the country.

Speaking on the occasion, Taimur Saeed CEO Descon Engineering stated, “As Pakistan’s leading engineering and infrastructure-development company, we are pleased to enter in to this collaboration with a resourceful global agency like the ‘World Wildlife Fund’, and ensure a sustainable environment for the future. This initiative promises long-term ecological benefits by making our cities free of plastic-waste. We take pride in this first-of-its-kind solution in Pakistan and are committed to playing our part to contribute positively towards the wellbeing of the country.”

Hammad Naqi Khan Director General WWF-Pakistan said, “As Pakistan is already suffering the negative impacts of climate change and environmental degradation, we must come together to restore the ecological balance for a healthier, progressive and sustainable future. We are pleased to get the operational and technical support of a company like Descon Engineering for this valuable project. We believe that Descon has extensive experience in building mega projects and will prove to be an effective partner for this infrastructure maintenance and restoration project.”

Founded in 1977, Descon has achieved multi-national growth, over the years, by consistently expanding its operations, all over the Middle-East and South-African regions. DESCON is investing billions of Dollars across major industrial sectors like: Power, Construction, Oil-Refineries and Chemicals. With a vision for Sustainable development and wellbeing of the nation, this company is providing better healthcare, education and socio-economic empowerment of the masses, besides providing employment to the Pakistani workforce.

6 Surprising Facts You Didn’t Know About Naseem Shah

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Sep 8, 2022

the sports leaks — Image Source: The Sports Leaks

Naseem Shah is the cricketer of the hour as his performance has provided Pakistan the dreamy and thrilling matches as of late. The 19-year-old cricket sensation may be the talk of the town for now but there’s a lot you don’t know about him. Here are all the lesser-known facts about the cricketer changing the game for us:

When Did He Join?

Naseem Shah got shortlisted for a match when he was just 16 years old! His performance as a teenager shocked everybody and since then he has only moved onwards and upwards. Now, as he turns 19 years old, people know they have found a “diamond in the rough.” With his debut, he became the ninth youngest player to make Test cricket.

Naseem shah is to be protected at any cost. A diamond in the rough. Wrap him up in a cotton wool. Manage his workload properly

— Muavvaz (@_FrontfootPull) August 28, 2022

His Mother’s Death

Naseem Shah is that cricketer who played matches and fulfilled his cricket duties when his mother had just passed away. He was out of the country when his mother passed away. The flight logistics and customs regulations restricted him from coming back in time for his mother’s funeral. He kept on playing in the matches. He credits his mother for his career and was very attached to her, making this event even more tragic.

Not many know that #NaseemShah lost his mother the night before his test debut at 16, he played rather than going home. Watching him play for Pakistan was his mothers dream, sadly she couldn’t witness him in a Pakistan shirt, but yesterday over a billion cricket lovers did 🇵🇰❤️ pic.twitter.com/nUW2N8wRrR

— waqas asdi (@WaqasAsdi) August 30, 2022

His First Match

He earned his two-Test ticket after he delivered a fiery spell against Australia A in Perth. He was only 16 years of age then.

Youngest Bowler For Test Hatrick

When he bowled Najmul Hossain in the Bangladesh series, he became the youngest bowler to claim a Test hat-trick. This is an incredible achievement and another feather in the hat of this up-and-coming cricketer.

naseem shah facts — Image Source: Sky Sports

Had A Protesting Father

His father was opposed to him playing cricket. He wanted him to focus on his school, but his brother and uncle persuaded his father to allow Naseem play. Moreover, Naseem always credits his mother for reaching this place.

Inspiration For His Younger Brother

He has two sisters and four brothers. One of his brothers is Hunain Shah who is a fast bowler. He plays at the U19 level.

Stay tuned to Brandsynario for the latest news and updates.

Asia Cup 2022 Live: Naseem Shah, the wonder kid pulls off a miracle against Afghanistan

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Huzaifa Gaba

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Sep 8, 2022

Naseem Shah, the teenager from Lower Dir, is known for disturbing batters with his raw pace, but who knew that this kid could pull off a miracle with the bat too. He sent the whole Pakistan nation into a frenzy, with two mighty sixes to book Pakistan’s ticket to the final of the Asia Cup.

Sharjah stadium was on its feet when Fazalhaq Farooqi came to bowl the last over for Afghanistan against Pakistan’s last two batters (Naseem Shah and Mohammad Hasnain) requiring eleven runs to win. There was little hope in the Pakistan camp, and Afghanistan had confidence on their side, along with the expectations and prayers of Indians. Afghanistan’s victory could have left a chance for India to still qualify for the finals.

Relive the moment when @iNaseemShah made history in Sharjah – the home of iconic Pakistan 6s!
🇵🇰Zindabad #NaseemShah #PakvsAfg #AsiaCup2022 pic.twitter.com/mDt0HShsDR

— PTV Sports (@PTVSp0rts) September 7, 2022

Farooqi approaches his bowling mark for the last over, with the bowling figures of 3-19 off his last three overs, his wickets included captain Babar Azam, Mohammad Nawaz, and Khushdil Shah. Naseem Shah on the other hand was feeling the heat, after the dismissal and an ugly altercation between Asif Ali and the Afghan bowler in the last over.

🗣️ Belief in his batting ability and exchanging the bat with @MHasnainPak – @iNaseemShah reflects on his match-winning sixes ✨#AsiaCup2022 | #AFGvPAK pic.twitter.com/sxuxu1359u

— Pakistan Cricket (@TheRealPCB) September 7, 2022

Naseem takes guard, Farooqi sprints to the bowling crease, strides in, and misses the yorker length. Naseem swings the bat, it connects, and out goes the ball… right into the hands of Afghan fans in the stands. But the victory was still one hit away.

Practice makes things perfect and easier.
Well done Naseem Shah👏and Congratulations Boys pic.twitter.com/NZITm1NzSf

— Mohammad Yousaf (@yousaf1788) September 7, 2022

On the next ball, another full toss, another swing, and for the briefest fraction in time, the ball hovers in the air within reach of the long-off fielder. The hopes of the three nations were up in the air, however, like the climax of a Bollywood sports movie, the ball teases everyone from the fielder to the batter to the fans, and lands just outside the boundary line for the six.

Yeh jeet unn sub logon ke naam jou humain hamesha support kartay hain…

App sub ki duaon ka bahut shukriya! 🤲 #AsiaCup pic.twitter.com/RyxJ5Qu1ni

— Naseem Shah (@iNaseemShah) September 7, 2022

Naseem knew that he has pulled off a miracle, just like Miandad did back in 1986 on the same Sharjah soil. The adrenaline rush was visible on his face, he drops his bat, and helmet while sprinting towards the onrushing Pakistan players and staff.

Nerves of steel! @iNaseemShah take a bow! @TheRealPCB edge a thriller! #NaseemShah https://t.co/x9CCpB4tqs

— Alan Wilkins (@alanwilkins22) September 7, 2022

On the other side, the Afghanistan team was on their knees, some of them were crying having come so close yet so far from victory. They have fought hard to defend the small total of 130 against an experienced Pakistani batting line up. They looked like a formidable bowling unit, under the mentorship of Umar Gul, even though they are out of Asia Cup, but the way they have bowled is an alarming sign for every team in the upcoming World T20 in Australia.

Naseem Shah in the #AsiaCup2022:
◾ T20I debut against IND
◾ Bowled with cramps to finish his 4 overs
◾ Figures of 2-7 against HK
◾ Hits back-to-back sixes with 1 wicket left to reach the final
◾ Six wickets with an average of 16.33 so far

19 years old and shining 👏 pic.twitter.com/GFsQskdqoi

— ESPNcricinfo (@ESPNcricinfo) September 8, 2022

Pakistan team was confident about chasing this total easily, after chasing 181 runs against India in the last game. The fans expected a one-sided affair, however, Pakistan batting collapsed against Afghan bowlers, keeping their unpredictable title intact. They looked clueless against spinners, scoring only 59 runs off 11 overs. Shadab Khan, who was promoted to the No. 5 spot, was the only man who posed a threat to Afghan spinners. However, once he perished, Afghanistan dominated the game again.

This was a game to remember for Pakistan for ages, just like the game against India in Asia Cup 2014 when Shahid Afridi sealed the deal with two sixes to Ashwin in the final over. Team India was also knocked out from Asia Cup 2022 with this loss for Afghanistan, as they were banking on Afghanistan to stop Pakistan in their tracks to reach the finals. However, with the result, the next two Super Four games turn dead rubbers now. India will face Afghanistan, while Pakistan and Sri Lanka will square off once before meeting again in the finals of the Asia Cup.

OPPO Extends its Support to Establish Flood Relief Villages across Pakistan in Collaboration with Alkhidmat Foundation

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Sep 8, 2022

Pakistan has been struck with unprecedented and devastating floods, which have led to massive loss of lives, livelihoods, and infrastructure. To address this, OPPO has joined hands with Alkhidmat Foundation to provide immediate food, shelter, and hygiene packs for around 300 families catering to over 2000 people in Southern Punjab.

Torrential monsoon rains have triggered the most severe flooding in Pakistan’s recent history, washing away villages and leaving more than 30 million people in need of humanitarian assistance. This is a wake-up call for the world as the threats of climate change becomes a devastating reality in Pakistan. We urge everyone to stand united, take care of each other and our planet.

Hundreds of thousands of homes have been destroyed, while many public health facilities, water systems, crops, and schools have been destroyed or damaged. Therefore, in solidarity with the country, OPPO in collaboration with Alkhidmat Foundation has donated PKR 10 million to provide immediate rehabilitation facilities in the flood-affected areas of Pakistan.

Committed to humanitarian services the OPPO Flood Relief Villages will serve to provide daily cooked meals along with ration packs to each family. There will be tents for shelter which can cater to up to 6 to 7 people per tent. Hygiene packs will also be provided to each family which contains all hygienic necessities such as sanitary pads, water purifiers, and soap among other items. The supply will last up to 3 months at least till a more permanent solution has been established.

In addition, OPPO staff will be volunteering onsite as extended support to the Alkhidmat workers across the affected areas in Pakistan.

Speaking on the occasion, Mr. George Long, CEO – OPPO Pakistan, Authorized Exclusive Distributer said; “With one-third of Pakistan under water and millions left homeless, it is now more than ever that the people of Pakistan need us. Thus, we have partnered with Alkhidmat Foundation whose proactive work has been both impressive and inspiring. Together we will fight and together we will rise.”

Regarding OPPO’s commitment to the community, Abdul Shakoor, President of the Alkhidmat Foundation, stated; “OPPO has always been remarkably eager to contribute to social causes. We greatly appreciate their support in our flood relief drive and hope to continue this partnership for the betterment of our society.”

OPPO urges people living in and outside of Pakistan to donate to the Alkhidmat Foundation through different payment gateways e.g. SMS Short Codes, Bank Transfer, Easy Paisa, and Jazz Cash accounts created particularly for Flood Relief Donations because every step counts and every action matters.

Let’s Unify, Relieve & Reconstruct.

Apple Event 2022: Everything You Need To Know About iPhone 14 Lineup & More

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Sep 8, 2022

apple 14 event — Image Source: AppleRumours

Update 7th September 2022: The latest Apple Event has finally happened and now we can all decide which device will be making us broke this year! There are new updates for a watch, the anticipated iPhone 14, and also the new Airpods but here’s the best part: an update about prices! Read all about it here:

The Biggest Update

The biggest update is that Apple did not raise the price of the new iPhones. This comes as a surprise because it is contrary to what some analysts had predicted. The new iPhones will be available for purchase on Friday. The high-end models for this year, the iPhone 14 Pro, were just unveiled by Apple CEO, Tim Cook, at the annual Apple event.

iPhone 14 Pro & Pro Max

The iPhone 14 Pro is the smallest model with a 6.1-inch screen. The larger version will be referred to as the iPhone 14 Pro Max. The smaller model of the iPhone 14 Pro will cost $999, the same as last year. On the other hand, the larger one will cost $1099. On coming Friday, they go up for pre-order and they will ship the following week. So, are you ready to get the latest iPhone?

iPhone 14 Plus

Apple has announced two models this time. The iPhone 14 Plus replaces the older “iPhone 13 mini” model with a bigger model with a 6.7-inch screen. The Plus will cost $899. However, while the orders for it open at the same time as the other model, the Plus model won’t ship until October, though.

Airpods

Apple CEO, Tim Cook, also unveiled a new version of the company’s noise-canceling wireless earbuds, the AirPods Pro. These ones go on sale on September 23 for $249. Not bad! Apple claims that this is because of an Apple H2 chip, an improvement over the H1 chip used in the prior generation.

Do you want to know the new characteristics? They include: a new touch-based volume control.

and a longer battery life with a listening time of up to 6 hours. Moreover, they also have an even more minute ear tip with the ability to utilise MagSafe chargers to recharge.

The New Apple Watch

The Apple Watch Ultra, a new high-end watch with a fresh design, larger screen, and titanium shell is coming soon. It was just revealed by Apple and might already have fans. Outdoor athletes are the target market for the product and you will know why! It will go on sale on September 23 for at least $799.

It has a redesigned watch face with greater details and a compass. Moreover, it comes with a brand-new orange “action” button for speedy use when exercising or donning gloves. Additionally, it may display how far the user is diving while swimming.

September is about to turn the cover which only means one thing: Apple event is coming up. The tech giant always keeps its launch events in September and this year the case will be no different. The iPhone 14 is awaited excitedly, Airpods Pro 2 are coming, new smart watches and a special edition headphone set.

What’s Going on?

The day is here. We’re now just hours away from the Apple event. Reports suggest that as always, this event will be the most important keynote event of the year.

What To Be Excited About?

The highlight of this annual September event will be the iPhone 14 series. There is a lot of anticipation surrounding the release of the new iPhone 14 Plus/Max which is only one of four new versions. Though there isn’t a lot of difference between it and the iPhone 13, a larger model will be welcome. However, you can expect a price increase for the iPhone 14 Pro by Apple by $100.

Three New Watches Coming

The Apple September event is also making many people excited because of the new watches. It will feature the introduction of three new watches. Some specs that have been revealed include a new body temperature sensor and a better battery that will be added to the Apple Watch Series 8.

Moreover, Apple may be preparing a tough “Pro” version of the current watch. There is a distinct design and premium finish for extreme activities.

The Updated Airpods

Apple is also expected to unveil the updated AirPods Pro 2 during its presentation in September. Sources suggest that the upcoming AirPods Pro model, code-named B698, will include the most recent version of Apple’s unique H1 chip. It will also have a similar design to the current edition. Besides that, there is also the insinuation that the AirPods Pro 2 would be the first to include Bluetooth 5.2 support.

The Secret Item

This entire last year the Apple Mixed Reality Headset sales have been rising. It is expected that Apple may use the term “One More Thing” from Steve Jobs during its annual event to hint at the upcoming Mixed Reality headset.

Stay tuned to Brandsynario for the latest news and updates.

Top 5 Best-Selling iPhones Of All Time

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Sep 8, 2022

best-selling iphones — Image Source: Forbes

Are you also one of those who think that the best-selling Apple iPhone is the latest one? Well, you’re as wrong as we are. There have been 5 top-selling iPhones in the history of iPhones and they have been iconic for their own reasons. Read about them here.

iPhone 12

The most popular and top-selling of them that is still available is iPhone 12. The phone immediately gained popularity after going on sale in October 2020. By April 2021, it had dominated the market and sold more than 100 million copies. It reached this milestone in just 7 months, whereas iPhone 11 took 10 months to reach it!

iPhone 6s

Apple was resisting larger screens for a long time until Android phones began to dominate the markets with large screens. The first iPhone that was then released with a huge 4.7-inch display is the iPhone 6s. This improved model of the beloved iPhone 6 rose gold became top-selling rapidly and sold 124.5 million pieces globally.

iPhone 5

The iPhone 5 is also one of the huge screen wonders. It was released at a time when large-screen android phones were beginning to gain popularity and it was the first Apple released like this. The screen size had expanded from 3.5 to 4 inches with the iPhone 5. The phone was smaller and lighter because it had an aluminium body but it was taller. It appeared smaller in your hands but was attractive. The iPhone 5 sold more than two million devices within 24 hours of pre-order sales and within three days the sales reached five million units.

iPhone 5s

There were barely any changes in iPhone 5s. Many thought that nothing had changed. However, while the iPhone 5s largely performed the same functions as the iPhone 5, it was faster, brighter, and smarter. With sales of nearly 163.7 million units, the iPhone 5s is the second-best-selling Apple smartphone despite menial upgrades.

iPhone 6

This one, without a doubt, is one of the top-selling iPhones out there. The rose gold color of the iPhone 6 served as a signal of its iconic launch of cutting-edge technology and people went gaga for it. The iPhone 6 has sold an incredible 222.4 million devices since its launch in 2014. No other device by Apple has crossed this threshold until now.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How This Mobile App Can Detect COVID-19 From People’s Voices

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Sep 8, 2022

app detect covid-19 — Image Source: Deccan Herald

This new technology that’s just being tested nowadays will blow your mind. It uses a software to detect through your voice whether you have COVID-19 or not. Doesn’t that sound amazing and awfully convenient? Read all about it here with us:

What’s Going On?

Researchers announced on Monday that a smartphone app can accurately identify COVID-19 infection in people’s voices using artificial intelligence (AI). Basically, the software can be utilised in low-income nations where PCR tests are expensive. The other issue can be the challenges to deliver the tests. This is because the app is cheaper, quicker, and easier to use than numerous antigen testing. However, how many people have access to phones and thus, apps in such nations?

Wafaa Aljbawi is a researcher at the Institute of Data Science at Maastricht University in the Netherlands. She said, “The encouraging results suggest that simple voice recordings and fine-tuned AI algorithms can potentially achieve high precision in determining which patients have COVID-19 infection.” The app also supports virtual, remote testing and has a turnaround time of under a minute. The app could be used for instance, at the entrances to huge gatherings to enable quick population screening.

Why Does It Work?

The science behind it is that the COVID-19 infection typically impacts the upper respiratory tract and vocal cords. They change a person’s voice. Aljbawi and her superiors made the decision to look into the viability of using AI to analyze voices in order to identify COVID-19. It’s the day and age of technology and this is how it is used for everybody’s benefit!

They used information from the crowd-sourced COVID-19 Sounds App from the University of Cambridge. It includes 893 audio samples from 4,352 healthy and unhealthy subjects, of whom 308 had tested positive for COVID-19. The researchers then used a method for analysing voice known as Mel-spectrogram analysis. This distinguishes several voice characteristics like loudness, power, and fluctuation across time. As a result, COVID-19 can be detected through the changes in these factors of sound.

The Feasibility

If this were to become a thing, it could not only make testing easier but also control the spread of the virus. Would you download the app?

Stay tuned to Brandsynario for the latest news and updates.

Balenciaga Introduces Shoelace Earrings And People Are Losing It

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