Football: The Top 5 Biggest Transfers in 2022 Summer

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Aug 4, 2022

Football: The Top 5 Biggest Transfers in 2022 Summer — Photo: AFP

The transfer window of 2022 is going on in full swing, and every team is trying its best to rope in the best players to fit their combinations. We have seen some of the shocking and interesting transfer moves this summer so far, with many star players going to different clubs around the world. With so many interesting transfers, let’s go through the top 5 moves of the 2022 summer transfer window.

Robert Lewandowski

Robert Lewandowski is a Polish football player who played 8 seasons with FC Bayern Munich and is considered the second-best player in FC Bayern history after Gerd Muller. He was the second top goal scorer in FC Bayern history with 344 goals. He won 19 official trophies in Germany including UEFA Champions League, Bundesliga, UEFA Super Cup, and Club World Cup. He gave very tough competition to Lionel Messi in Ballon d’Or ranking as he was just a few votes behind Messi in the 2020 ranking. After the season of 2021/22, he decided to leave the club and his top priority was to join FC Barcelona. The board members of FC Bayern didn’t want to sell him to Barcelona due to their financial crisis (thinking Barcelona could not afford Lewandowski). But Lewandowski’s managed to get him into Barcelona and finally, on 16 July, FC Barcelona announced the blockbuster signing of Lewandowski with a transfer fee of €50 million. Lewandowski was very happy on his arrival at Camp Nou. He played his first pre-season game against Real Madrid in which Barca defeated Madrid by 1:0 in Las Vegas. Lewandowski is roped in to strengthen the attack of Barcelona with Ansu Fati and Raphinha as well. He will try to recreate his magic at Barcelona, that made him a star at Bayern Munich, and help Barcelona move on from the loss of Lionel Messi last season.

Erling Haaland

Erling Haaland is a Norwegian football player who played 2 seasons with the German club Borussia Dortmund. He is widely known for his finishing abilities, acrobatic goals and speed. He was a striker in Dortmund and was a top scorer in the UCL in the 2020/21 season. After the departure of Gabrial Jesus to Arsenal, Manchester City wanted a striker to fil Jesus’ shoes, and on 10 May 2022, Manchester City signed Haaland for a €60 million release clause to BVB until June 2027 with a salary of €375,000 a week – same as the Manchester City captain Kevin De Bruyne. Haaland made his debut in a pre-season match on 24 July against FC Bayern Munich and in the 12 minutes, scored the goal and City beat Bayern by 1:0.

Aurelien Tchouameni

Aurelien Tchouameni is a French player who plays in defensive midfield. He transferred from Monaco to Real Madrid on 11 June and is considered to be the most expensive signing in 2022 summer transfer window. Florentino Parez (President of Real Madrid) signed him for €80 million from Monaco. Though he had many offers from across Europe, he sided with Real Madrid. Ancelotti (Manager of Real Madrid) planned to sign him as a replacement for Casemiro in the long term, as he had defensive qualities and was a box-to-box midfield player which Madrid needed the most after Casemiro. He signed a 6-year contract with Real Madrid in January and participated in pre-season matches against Barcelona and Juventus. He proved his brilliance in the field against Juventus, and helped his team in defensive position by winning duels.

Darwin Nunez

Darwin Nunez is Uruguayan football player who played with S.L. Benfica last season and scored 6 goals in the UEFA champions league (UCL) in the 2021/22 season. After his performance in UCL, he was considered by the top managers as a top priority in the attack. Liverpool’s manager Jurgen Klopp was also one of them, who was very impressed by Nunez’s performance against Liverpool. After the departure of Sadio Mane to FC Bayern Munich, Liverpool wanted a striker who could replicate what Sadio Mane did in the past seasons with Liverpool. Nunez transferred from Benfica to Liverpool with a transfer fee of €75 million. He initially struggled in pre-season matches, and was disapproved by Liverpool fans as a floppy signing. However, in the FA Community Shield Final, Nunez proved them wrong by scoring a last-minute header, against Manchester City. Liverpool defeated Manchester City by 3-1. Nunez aims to continue these heroics, to prove his worth at Liverpool and stay true to his potential.

Matthijs de Ligt

Matthijs de Ligt is a Dutch defender and is considered as one of the best defenders In Europe. A 22-year-old de Ligt has played 3 seasons with Juventus and won Serie A, Copa Italia, and many other trophies. After the 2021/22 season, he decided to leave the club and showed interest to join FC Bayern Munich. He has had many offers from the almost all the top clubs across Europe but Bayern Munich was always his first priority. Bayern Munich CEO, Oliver Kahn also showed his inclination towards the Dutch player and on 19 July, FC Bayern Munich officially announced the signing of Matthijs de Ligt with a record fee of €70 million guaranteed plus 10€ add-ons until 2027 June. He played his first match against D.C United which was a pre-season match and, in his debut match, he announced his arrival with a strong header at the German club. Bayern defeated United by 6-2.

NIC hosts Jazz Xlr8 powered session on ‘Reputation Management’

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Web Desk

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Aug 4, 2022

The National Incubation Centre (NIC) in Islamabad recently organized a session powered by Jazz Xlr8 titled ‘Reputation Management for Startups’, in which over 40 startup founders participated. The session was conducted by Khayyam Siddiqi, Head of External Communication at Jazz. Siddiqi is also a tech-journalist turned policy and strategic communication professional with 15 years of experience. Siddiqi was also part of the core team that led the reforms in the World Bank’s Ease of Doing Business initiative – taking Pakistan’s global ranking 28 notches up from 136 to 108 in 2020.

According to Siddiqi, technological advancement, from cloud computing to the Internet of Things and Blockchain, has been encouraging innovation. New businesses are springing up every second, with some disrupting the traditional way of doing things. In such a landscape – where media has limited space, and the audience is bombarded with information via various mediums – young startups need to adopt the right PR approach, so they not only stand out amidst the clutter but can improve their reputation.

He introduced the NIC startups to the fundamentals of PR and the importance of strategic communication, including reputation management and discussed tools and techniques that can help local businesses scale and adopt the right approach to identifying and reaching out to critical stakeholders. “PR contributes to a company’s credibility. In the long run, it builds brand equity – the perceived value of a brand in the eyes of its stakeholders,” he said.

The young entrepreneurs were also introduced to the Reptrak model of reputation management, which according to Siddiqi allows companies to build four attributes: esteem, trust, admiration and feelings. “It is important to focus on and communicate business performance, thought leadership, sustainability initiatives, innovation, workplace, governance, and products and services as these are a company’s key pillars which create a link between stakeholders and the company.”

He said for most startups, it would be intriguing to know how efforts related to strategic communication permeate into everything corporations do, providing a holistic image of the company and narrating a story that can pique the interest of the right audiences.

During the two-hour interactive session, the entrepreneurs shared their experiences on how communications have helped them scale their businesses. Also, many startups had interesting questions about reaching the right audience and transitioning their storytelling to enhance growth. They also inquired about protecting their reputation, especially in a crisis situation.

Control Your Anger Before it Controls You

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Lyza Rashid

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Aug 4, 2022

control your anger — Image Source: Help Guide

We all get angry from time to time don’t we? But for some of us anger is our kryptonite. When nothing in life goes our way and daily situations get out of hand, anger surfaces and takes us to the point where we ruin everything. Be it by hurting our loved ones or taking rash decisions that turn the course of our lives, anger can do it all. But all hope is not lost, here’s how you can manage it!

Why Should Anger Be Managed

Managing your anger is a super under-rated practice. Men are especially socialized to believe that being angry and not knowing to handle that is perfectly fine. But here’s where the problem comes. When we don’t manage our anger, we become distant, cold and also intimidating to others. This can impact our ability to connect with others.

Moreover, if you don’t know how to manage your anger then it also impacts your personal mental health a lot for the worse.

Identify What Triggers It

Everybody has triggers for their anger. It’s important for you to identify what are your anger triggers. Is it when somebody raises their voice? Is it when things aren’t arranged like you wanted them to be? Whatever the trigger is isn’t the concern. The concern is that you identify them and so you can avoid them and work on them.

Learn What Soothes You

If you know your trigger, the next thing you need to be aware about is what soothes you. This is imperative to learn about because it’s a huge step in self-awareness. Besides that, it is also important because even if your trigger has been activated, you can soothe yourself.

It can some minutes alone, deep-breathing exercises or taking a walk alone.

Learn to Manage Your Thoughts

Learning to manage your thoughts should also not be ignored. Most of the times when you’re on edge, anger is what pushes you over the edge. Moreover, once you have become angry, your thoughts can continue to snowball and keep you in the bitter mood.

Learn to know which thoughts are intrusive and which are your own. Change the channel of thought, focus on something close by.

Stay tuned to Brandsynario for the latest news and updates.

These Are The Top Leadership Skill to Learn in 2022 for Workplace Success

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Lyza Rashid

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Aug 4, 2022

top leadership skills — Image Source: Manatal

The workplace has become a hybrid space post COVID-19. However, it has also become tougher. As many lost their job with the advent of the pandemic, the workplace has become more competitive and cut-throat as people seek to retain their jobs. So what are some essential leadership skills you need in your arsenal to succeed? Let’s find out:

Delegation

Delegating tasks is an important skill. This is because when people take on too many tasks themselves out of lack of trust for the other, they fail to deliver quality on any task. Quality over quantity in the workforce! Learn your team’s success and delegate tasks accordingly.

Giving Feedback

Learning how to give feedback is also an essential skill. Most people make their feedback too harsh which prevents others from learning their feedback. Instead, learn how to offer constructive feedback to help your teammates learn from your critique.

Trustworthiness

Giving good feedback also helps you develop another skill: that of being trustworthy. Being trustworthy is a skill— you need to develop those qualities that ultimately make you trustworthy in the face of others. For instance, you listen to their concern and you don’t make a mountain out of a molehill. You don’t spread that around. You help your teammates when they feel down.

Responsibility

This is a vital leadership skill to have in the workspace in 2022 which many discount. Being responsible doesn’t only mean giving your work on time. It means you accept your mistakes when you make one. It means you help others evaluate best solutions. Responsibility can also look like transparency!

Being Flexible

Another skill that’s very much in demand due to the huge layoffs and changes in the structures of the companies is being flexible. People want to employ those who can pick up a little bit of weight outside their department too. It also looks like you knowing that your job will not look the same everyday. Some day it will look like being in the office and other days it might look like being on the road. You ned to make yourself comfortable with all versions!

Stay tuned to Brandsynario for the latest news and updates.

Facebook Is Shutting Down Live Shopping And Focusing On Reels

By

Dr. Rida Qamar

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Aug 4, 2022

In today’s news, Facebook is back at redefining the platform as it plans to discontinue its live video shopping feature. The feature came out exactly two years ago and will go off the grid on October 1.

Facebook Shopping Live

The parent company of Facebook meta has decided to focus on reels. The previous feature let influencers and retailers host live shopping events on Facebook. In an attempt to change the carousel, users will no longer be able to list and tag their products. As well as to create product playlists or tag products on Facebook.

“As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company wrote in a Tuesday blog post.

According to Meta, the monetisation tool is being changed to focus more on short-form content.

“If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.”

Are Reels The New Way To Create Money?

It is no doubt that the social media giant TikTok has taken the world by storm. Ever since the reels became a cultural phenomenon, Instagram and Facebook have tried to keep up with it. While reels are taking over the video section on Instagram, Facebook, on the other hand, is following in their footsteps.

Recently, Meta announced that Facebook would launch reels in over 150 countries. The move will help creators grow their businesses in online communities. According to Meta, reels have been the fastest growing content format. The format will help creators to earn money for their reels. The Reels Play bonus program, which is a part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.

Facebook reels will be available for iOS and Android as it serves as a tool to create more visibility and reach for the users.

Stay tuned to Brandsynario for the latest news and updates.

Half Of Gen Z Uses TikTok And Instagram For Search Instead Of Google

By

Dr. Rida Qamar

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Aug 4, 2022

While TikTok has given its social media competitors tough competition, it seems like it’s not just the social media companies. Still, search engines, too, may have a reason to be worried about TikTok. Even the biggest one in the game – Google.

Google’s internal data has revealed that nearly 40 per cent of Gen Z users prefer to use TikTok. Meanwhile, many users also use Instagram for internet search instead of Google Search and Maps.

TikTok has been one of the fastest-growing social media apps, and it has become extremely popular globally. Other social media apps like Instagram and Snapchat have also evolved to include similar video support on their platforms, such as Reels and Spotlight, to keep up with TikTok’s popularity. In countries where TikTok has been banned, apps with almost identical UI and UX, or similar elements, have popped up to make the best of the gaping hole left behind, with Meta and Snap leading from the front.

Gen Z Opts For TikTok For Searches

According to reports, a Google executive has confirmed that the TikTok format has changed how youngsters take in internet searches, and Google is working to keep up.

Google’s Senior Vice President Prabhakar Raghavan says that Google’s internal studies suggest that “almost 40% of young people when looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

But Google is not giving up yet. According to the company, it is planning to make its search engine appeal more to a younger audience by adding a few features. For starters, users would be able to focus their camera over an area to get insights about numerous objects in that scene.

TikTok is growing at a pace that will soon outperform American social media giants like Facebook, Instagram, and YouTube. A previous analysis claimed that Facebook would lose 1.5 million teen users by 2025. All because of Instagram, Snapchat, and TikTok – apps that remain more popular among younger generations.

Read More: Twitter Tests Multimedia Tweets

Stay tuned to Brandsynario for the latest news and updates.

Nestlé Pakistan takes another step towards sustainable apple sourcing

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Web Desk

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Aug 3, 2022

For decades, an apple orchard nestled in the scenic mountains of Nagar has been Esa Khan and his family’s source of income. Esa grew up on the same orchid witnessing his father and grandfather grow apples with fresh water from the glaciers and find commercial buyers to supply them. Every now and then, he would see them return home to share that a part of the apple produce got wasted because of delays in finding buyers.

This problem is not unique to Esa and his family. It’s unfortunate that despite Gilgit Baltistan producing ample fruit, large quantities end up getting wasted. Nestlé Pakistan identified this challenge and has been enabling growers like Esa preserve and protect produce by purchasing apples directly from them and making them an integral part of its value chain.

Gilgit Baltistan’s economy relies on agriculture and horticulture. Over 90 percent of the population is engaged in practicing their centuries old tradition of growing fruits and irrigating them with natural glacier water. Grown in the majestic Hunza, Nagar, and Ghizer valleys, these apples are close to naturally organic. While it is important to maintain this standard, it is equally important for growers to diversify their produce and derive multiple sources of income.

Nestlé Pakistan, in collaboration with the Gilgit Baltistan Agriculture Department and the regional farming cooperatives, is working to explore new varieties, improve quality and increase the quantity of their produce. Nestlé’s Creating Shared Value (CSV) is an initiative where they extend support and directly engage with communities across their value chain. Not only does this add value to the business, but it also helps local communities thrive as a result of socioeconomic development.

A relatively newer challenge for growers like Esa, that their earlier generations did not witness, is climate change. Unpredictable weather conditions adversely impact the produce. As a result, growers are unable to yield the quantity they did in the past, which affects their livelihood. Nestlé, in collaboration with the Agriculture Department of Gilgit Baltistan and local support organizations, is working closely with small-sized local apple growers in the region to diversify their products and improve their livelihoods by increasing horticulture production through good agriculture practices including tree pruning, pest management and post-harvest management.

“Fruit losses are enormously high in this natural organic region. We are helping our growers to minimize fruit waste and increase value.”

Mehboob Elahi – Supplier Development & Sustainable Agriculture Manager Nestlé Pakistan.

As a result of these efforts, in 2021, Nestlé sourced high-quality apples from Hunza, Nagar, and Ghizer valleys, where fruit trees are nourished with glacier water, enabling farmers of varying scales to reduce fruit waste and increase value. These apples sourced from Gilgit Baltistan are then used in manufacturing cereals for children.

“Earlier, delays in sales would waste 40% of our apples but now due to Nestlé’s timely bulk purchases, our sales have approximately reached 100%”

Esa Khan – Apple Grower, Nagar

These efforts are line with UN’s Sustainable Development Goals: 8 – Decent Work and Economic Growth. 12 – Responsible Consumption and Production. 13 – Climate Action. 17 – Partnerships for the Goals.

EBM and SoL embark on a journey of self-discovery with 21st Young Leaders Conference 2022

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Web Desk

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Aug 3, 2022

2nd Aug 2022, KARACHI: Keeping alive its two-decade-long tradition of nurturing young minds, English Biscuits Manufacturers – the makers of Peek Freans, in collaboration with the School of Leadership (SoL), once again sponsored the 21st Young Leaders Conference 2022.

The main theme of the Conference revolved around ‘Pehchaan’ (Identity). The participants were guided as to how looking within paves the way to desired outcomes. The six-day event touched on various aspects of life and emphasized reigniting the sense of exploring infinite possibilities and uncovering true human potential.

The ‘#SooperHaiMeriPehchaan’ activity became a moment of binding for over 200 participants as they joined hands to create short documentaries to reflect back on their role towards themselves, society, and Pakistan.

Speaking at the occasion, Managing Director and CEO of EBM, Dr Zeelaf Munir, said: “EBM’s continuous support to YLC is a testament to its commitment to nurturing young minds. This year, YLC focused on helping individuals explore their true identities. I hope our youth used the platform to unlearn the preconceived notions about their limitations and go on a journey of self-discovery as to what could be achieved if they put their focus in the right place.”

EBM has been at the forefront in creating a life-changing impact on over 200 students every year through YLC. This collaboration between EBM and SoL aims to help the youth to discover themselves. EBM hopes to continue empowering the leaders of tomorrow by providing them with such platforms where they can unveil new arenas of success and leadership.

IB students in Pakistan receive Middle Years Programme results

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Web Desk

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Aug 3, 2022

Islamabad, Pakistan – August 02, 2022: Globally, 89,201 International Baccalaureate (IB) Middle Years Programme (MYP) students received their eAssessment (e-Portfolios and on-screen examinations), and personal projects results, from the May 2022 examination session. This included 165 students from Pakistan.

The MYP is currently offered at 9 schools in Pakistan for the May 2022 examination session, over 240 IB World Schools in 59 countries participated in the optional MYP eAssessment, representing a 13.4% increase in registrations. The students who registered for the full MYP certificate received an average score of 37.72 points (out of 56 possible maximum). The point average in Pakistan was 40.06.

The eAssessments are based at the end of each programme and combines ePortfolios of coursework with media-rich on-screen examinations that enable creative responses, or responses that require students to manipulate data and present new understandings, using much more dynamic methods than on paper.

Olli-Pekka Heinonen, Director General of the International Baccalaureate, said: “Our students have shown outstanding resilience and dedication to learning. I am immensely proud of all our students for reaching this milestone. They have built a solid foundation that will enable them to embark on their next educational journey.”

“On behalf of the entire IB family, I would like to thank our global community of IB World Schools, educators, and teachers for the tremendous efforts and hard work for the benefit of our IB students,” she added.

Targeted at students aged between 11 to 16, the MYP is recognised as being equal to the Secondary School Certificate by the Inter Board Committee of Chairmen (IBCC), Ministry of Federal Education and Professional Training. The curriculum’s framework is based upon the differing approaches to learning; key and related concepts; and independent learning projects in which students are required to complete a significant piece of work over a period of time. The programme has eight subjects with Urdu recently being added to the IB MYP eAssessment.

realme 828 Fan Fest is Back with a Bang for Fans Who Keep it Real!

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Web Desk

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Aug 3, 2022

As the month of August rolls around again, realme braces itself for the commencement of its 828 Fan Fest activities. This celebration serves to celebrate realme’s achievements throughout the year and to shower loyal realme fans with appreciation and entertainment. Last year, the 828 Fan Fest provided an opportunity to celebrate realme’s meteoric rise to the top as the fastest brand to hit the landmark of selling 100 million products.

It also provided a launching pad for the incredible realme GT Master Edition and realme C25s smartphones. The tag line for 2021’s Fan Fest was “How Dare You be You”, which delivered an inspiring message of not giving in to society’s judgments or restrictions on who you can be or what you can achieve. For this year’s Fan Fest, realme wants to push its fans to “Keep It Real” and explore their authentic selves. Inspired by this key message, realme plans to ramp up the festivities this year even further with activities planned throughout the month which are designed to engage their fans and community members.

Keep it Real Fan Meet-up
This gathering for realme fans is aimed at developing the authentic connection between realme, its team, and its fans. Lucky fans who attend this meet up from around the country will get a chance for a tête-à-tête with realme’s Country Director, Syed Mashood Hassan, in order to get to know more about realme and express their desires for the brand. They will also be invited to an exclusive lunch with the realme team where they can get to know each other and get a look behind the curtain to see the real faces that work hard towards making realme Number 01. The lunch will be followed by live entertainment in the form of standup comedy as well as some team building games which will be a great opportunity for realme fans and the team to mingle and strengthen their real association. Fans will be rewarded for their attendance in the form of exciting giveaways and prizes.

realme X CML Mega Azadi Ride
August isn’t just a special time for realme, it is also a momentous month for Pakistan as the Country’s Independence Day takes place on Sunday, August 14, 2022. In an effort to bring something new to its community, realme is partnering with Critical Mass Lahore in order to organize the first ever cycling marathon on the Independence Day of Pakistan. The Mega Azadi Ride will attract over 500 cyclists from all around Lahore who will be participating in a morning bike ride starting at 06:00 AM which will take them from the starting point of Liberty Roundabout to the end of the journey at Jinnah Library. realme wants to provide a platform for the Pakistani public to celebrate Independence Day in an active and healthy manner and show realme’s deep connection with Pakistan.

realme Music Party
Prepare to rock out in the sand and sun with realme’s first ever Music Party at the beach, taking place on Sunday, August 28, 2022. This event will be attended by a combination of people from the realme community, celebrities, media, photographers, and the wider realme network. Apart from show stopping musical performances, attendees of the party will have the chance to hear more about realme’s strategy for the future, get exclusive sneak peeks of unreleased realme products, and get a hands on experience of the realme product line through experience zones. A special honor will also be bestowed upon one lucky member of the community as realme will be giving out the realme Super Fan Award during the party. The realme music party is a gesture of appreciation from realme to its fans, giving them an unforgettable night of fun and dancing to repay them for their consistent support.

realme Super Brand Day Sale Event
The final gift for realme fans during this year’s 828 Fan Fest celebrations is the realme Super Brand Day Sale. Within the duration of this sale, realme fans will receive exclusive discounts and deals on realme’s smartphones and AIoTs. Discounts on products can go up to a whopping 50% for the week that the sale event will last for. This incredible sale will go live across various e-commerce platforms such as Daraz and AlfaMall.

realme fans have a lot to be excited about this August as the tech-democratizer has an impressive slate of activities planned for them to enjoy. With a mix of exciting discounts, huge giveaways, and enthralling events, there’s something for everyone during the realme 828 Fan Fest 2022!

Consumption of Highly Processed Food linked to Cognitive Decline

By

Lyza Rashid

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Aug 3, 2022

processed food cognitive decline — Image Source: American Heart Association

Our world today has become settled on ultra-processed foods. It’s a part of our daily life and we often turn towards it for convenient purposes. However, have you seen what the effects of ultra-processed foods are? They could be debilitating and they’re impacting you a lot.

What Is The Consequence?

Eating ultra-processed foods for more than 20% of your daily calorie intake can be tough for your cognition. In other words, eating even a little bit of ultra-processed foods every day could set you on the path of cognitive decline.

Why Do We Turn To Them?

Ultra-processed foods do make our lives easier. For instance, consider prepackaged soups, sauces, frozen pizza and ready-to-eat meals. They get made in a second and you’re set. However, the consequences are tough for your health.

But ultra-processed foods don’t just mean fast foods. They also mean sweet foods. Think ice cream, hot cakes, cinnamon rolls or whatever. It’s basically because the salt and sugar nowadays have become ultra-processed. Therefore, as a consequence, all the other foods have too.

What Have Studies Found?

Recent studies have found that they can raise our risk of obesity, heart and circulation problems, diabetes and cancer. This also means our average life longevity is declining. Moreover, the study has also revealed that eating more ultra-processed foods leads to cognitive decline. This includes the areas of the brain involved in executive functioning. That’s where we process information and make decisions— your brain is getting slower.

The Effect On Men and Women

Considering this in mind, men and women who ate the most ultra-processed foods had the worst and accelerated rate of cognitive decline. They had a 28% faster rate of global cognitive decline. Moreover, there is also a 25% faster rate of executive function decline. In comparison, those who ear ultra-processed foods much lesser show lesser decline.

Mostly men are resorting to ultra-processed foods because of gender roles too. They don’t cook well for themselves which is why they depend on these foods more.

Stay tuned to Brandsynario for the latest news and updates.

Find Zen In The Chaos of Everyday Life

By

Lyza Rashid

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Aug 3, 2022

Our routines nowadays have morphed into fusions of chaos, anxiety, stress and tiny pockets of happiness. While we may be used to all of that now, we know for sure that that is not healthy and it isn’t recommended either. So how do you find the zen in your chaos days? Well, here’s how:

Finding Zen

Finding zen is of utmost importance in our day-to-day lives. If we learn to create zen in our lives, we not only become more determined and refreshed to take on the day but we also learn how to manage the chaotic parts better. Unfortunately, this practice is not encouraged much. So here are all the tips you need:

Find A Moment For Deep Breaths

Deep breaths are more important than you think. Finding out pockets during the day when you can just relax and take 10 deep breaths in and out will help you ground yourself. Know that the focus should be on deep breaths out as they lower your heart pace and make you feel calmer.

Close Your Eyes

When life gets too chaotic and you need that moment of zen, close your eyes. Sit with your eyes closed for a while and imagine being in a completely white space and it’ll help you soothe yourself.

Build A Morning Routine

Building a morning routine is also of immense significance if you’re looking to find zen. For instance, wake up, shower, meditate for 10 minutes and then have breakfast. When you have routine and predictability in your morning, it is easier for you to feel at peace.

Learn To Let Go

Learning to let go when it is time to do that can be more important than you think. This is because in our day-to-day lives we can be so preoccupied by the nitty gritties and other small things that make us feel upset. Learning to let go that which doesnt serve you anymore is a way to find zen.

Take A Walk

This is so underrated especially in metropolitan cities where we are driving at all times or sitting in cars to get to places. Take some time out to go to walk at a peaceful place and it’ll make you feel the most zen ever.

Stay tuned to Brandsynario for the latest news and updates.

Google Hires Data Engineer Shafiqa Iqbal

By

Dr. Rida Qamar

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Aug 3, 2022

A data engineer from Sadiqabad, Punjab, has landed herself a job at Google. At 23, Shafiqa Iqbal was hired by Google via LinkedIn.

Shafiqa Iqbal At Google

The 23-year-old engineer was hired as the only Pakistani employee out of the 1300 employees. Iqbal’s expertise includes cloud computing, backend development, database migrations and development, ETL pipelines, and logical programming, among other things. Data engineer Shafiqa Iqbal has created scalable, dispersed solutions for businesses worldwide.

With more than two years of experience, Shafiqa was hired through LinkedIn. The

Meet Shafiqa Iqbal, graduated from PUCIT, basically from Sadiqabad Punjab is hired by Google as DATA ENGINEER at the age of 24. She’s the only Pakistani out of 1300 employees working at Warsaw Office Poland.
Say Mashallah please ❤️ pic.twitter.com/f2b0toSoTj

— Muqadas Farooq Awan (@muqadasawann) July 31, 2022

Read More: Why LinkedIn Is A Powerful Tool To Build Your an interview with a social media content creator, she mentioned, “there is a massive amount of youth potential in Pakistan, people are unaware of the recruiting process because Google doesn’t have a physical presence there, such as an office.”

“Organizations like Google and Facebook value the work done in open source. She also wanted to be independent, so she chose the sector and progressed through it until she worked for a reputable organisation like Google.” She added.

Shafiqa went on to say that “International graduates already have the Big Five Firms as their employment targets, and they start training for interviews and internships as soon as they graduate. Pakistan lags in being employed by prestigious firms like Google because of this.”

Hiring Story

Shafiqa shared her story about how she got hired at google. According to her, it was a relatively seamless process, and the interviewer did a great job. However, in the last interview with google, her internet was down. She explained during the interview when the interviewer was asking her questions during the closing remarks, the meeting suddenly blacked out due to internet connectivity. The interviewer didn’t mind the issue and said any talent should not undermine themselves.

Shafiqa is all set to make Pakistan proud by using the exposure and knowledge she is currently acquiring while working at Google’s Poland Office.

Stay tuned to Brandsynario for the latest news and updates.

Twitter Tests Multimedia Tweets

By

Dr. Rida Qamar

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Aug 3, 2022

Twitter currently allows users to post only one form of multimedia per tweet. However, this limitation is expected to change as the micro-blogging platform tests a new feature allowing users to combine multiple media formats in one tweet. According to a report by TechCrunch, Twitter has confirmed that it has started testing a new multi-media feature. The feature will allow users to post images, videos and GIFs in a single tweet.

Twitter Multimedia Update

The company confirmed that the feature is currently being run on a time-limited test with select users. Twitter users can add tags to both photos and videos in the tweet.

#Twitter is working to allow you to attach photos, videos and GIFs to a tweet at the same time 👀 pic.twitter.com/uZazWRX0Yr

— Alessandro Paluzzi (@alex193a) April 23, 2022

“We are testing a new feature with select accounts for a limited time that will allow people to mix up to four media assets into a single tweet, regardless of format,” the microblogging site was quoted as saying in a statement.

While some users have tweeted about the feature, it is unclear what different media would look like in a single tweet.

“We are seeing people have more visual conversations on Twitter and are using images, GIFS and videos to make these conversations more exciting,” the company said.

“With this test, we are hoping to learn how people combine these different media formats to express themselves more creatively on Twitter beyond 280 characters,” it added.

The feature was also hinted at by Alessandro Paluzzi back in April 2022. As seen in the screenshots shared by Paluzzi, all the media seen in a post could appear as a carousel. Further, users should be able to arrange the order of posts in the carousel. When the feature comes out for all users, it will help them share multiple media forms with other users on the platform.

Latest Twitter Features

Recent, Twitter launched tweets, a feature that allows two users to co-author a tweet together. Once two users co-author a tweet, it’s posted on both their profiles simultaneously. To differentiate a CoTweet from other tweets, users see the authors’ profile pictures and usernames as the header. At the same time, the feature would allow Twitter users to partner with others and expand their viewership. It would also help them to build connections on the platform. Stay tuned for more updates on new Twitter features and other tech news.

Stay tuned to Brandsynario for the latest news and updates.

Schedule of England Tour Of Pakistan Announced

By

Huzaifa Gaba

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Aug 2, 2022

Pakistan Cricket Board (PCB) announced the schedule of the much-anticipated England tour of Pakistan today. England would tour Pakistan in two phases, first in September, and then in December 2022. They would play seven Twenty20 Internationals in Karachi and Lahore from September 20 till October 2 in their first tour to Pakistan after 17 years.

Karachi’s National Stadium will host T20s on September 20, 22, 23, and 25, while Gaddafi Stadium, Lahore will host the final three matches on September 28 and 30 and on October 2. All matches will begin at 7:30 PM PST. After T20s, England will leave for Australia to participate in T20 World Cup. They will come back for the second phase in December to play three test matches.

🗓️ 𝐒𝐚𝐯𝐞 𝐭𝐡𝐞 𝐝𝐚𝐭𝐞𝐬

📢 Great news for fans as Pakistan are set to host England after 17 years! 📢

Read more: https://t.co/iyz8N2ZEMu #PAKvENG pic.twitter.com/WX0RkoOwWx

— Pakistan Cricket (@TheRealPCB) August 2, 2022

Pakistan’s bumper international season will get underway with the T20I series against England. After playing England in September and December, Pakistan will host matches against New Zealand in two phases; firstly, in December/January for two Tests and three ODIs, and then in April for five ODIs and five T20Is. Followed by a series against West Indies for three Twenty20 Internationals in late January, and then the 50-over ACC Asia Cup.

“We are absolutely delighted to confirm hosting England for seven T20Is in Karachi and Lahore as a curtain-raiser to a busy, entertaining and exciting season of home internationals,” Zakir Khan, PCB director of international cricket, said in a statement. “England is one of the top-ranked T20I teams and them playing the shortest format in the lead-up to the ICC Men’s T20 World Cup in Pakistan will not only help the team management to finalize their preparations but will also set the tone for December’s three-Test series.”

In late July, an ECB security assessment team of three members visited Pakistan to examine the situation. They returned to England impressed with the security arrangements and gave the go-ahead for England’s first visit to Pakistan since 2005.

“We demonstrated our event planning and operational skills in the highly-successful series against Australia in March-April and I am confident we will be able to replicate these when England visits us for the first time since 2005,” Zakir said. “We have been able to confirm the schedule of the T20Is following a successful tour by the England and Wales Cricket Board recce team, which was pleased and satisfied with all our arrangements.”

The full schedules for the test series against England, as well as New Zealand and the West Indies, will be announced soon. Rob Key, the ECB’s managing director of men’s cricket, said “We are looking forward to returning to Pakistan and playing these seven T20Is as the team builds up to the ICC Men’s T20 World Cup,”

He further added, “We have been liaising closely with the PCB over arrangements for this visit and the Tests later in the year, and will continue to work closely with the PCB, British High Commission, and other relevant authorities as we continue to prepare for these tours.”

“We would like to thank the PCB and the city authorities for all their ongoing assistance with planning for the tours, including hosting the recent pre-tour planning visit by ECB representatives and the PCA CEO.”

A Campaign That Got Us Curious!

By

Web Desk

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Aug 2, 2022

After several award-winning campaigns, it looks like Durex Pakistan is on its way to creating yet another memorable launch of one of its exciting new variants of condoms in Pakistan, Durex Invisible. The campaign started with Durex’s signature style of humor as the brand first released a series of riddles on their social media pages with netizens abuzz. All the riddles essentially lead to the same answer, but that did not stop commenters from leaving behind an array of responses that ranged from innocent to downright hilarious.

The riddles served as a successful pre-hype to their campaign, engaging audiences on each of their social platforms as guesses kept pouring in and friends were being tagged too. The Durex marketing team did not fail to impress us with their creative strategy to engage the audience through wit, and of course their ability to create clever content that gets you thinking. Durex campaigns are becoming popular as a means to break free of taboos by starting a conversation around intimate conversations using comedy and relatability on digital media.

View this post on Instagram

A post shared by Durex Pakistan (@durex.pakistan)

Durex’s variant, Invisible, was recently launched and established to be their thinnest condom yet, which claims to provide both pleasure and protection. The #RiddleMeThis campaign played on the invisibility’ aspect of the condom, while tying in the other features to create engaging content. Following the riddles, Durex Pakistan simply posted a story on their socials stating, “This story is no longer visible”, doing just enough to keep curiosity piqued without giving too much away.

The campaign came to a close with the big reveal through a DVC that finally gives the internet the answer it had so been craving as Durex announced the Invisible variant. The DVC communicated not just the value proposition but also the functionality of the product in just a few short sentences.

We love everything that this brand has done in the past, what it is doing now, and we can’t wait to see what else it will get up to in the future!

Why LinkedIn Is A Powerful Tool To Build Your Personal Brand ?

By

Dr. Rida Qamar

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Aug 2, 2022

LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brands. While it’s an essential platform for all businesses, LinkedIn can be a game changer for companies.

This article will show why your business shouldn’t wait another day to incorporate LinkedIn into your social marketing strategy.

1. Most Commonly Used Platform

According to the Salesforce 2015 State of Marketing report, LinkedIn is the third most commonly used social network for business owners. With 62% of business owners reporting that they use the platform and an additional 22% saying they intend to use it in the next year. Using LinkedIn as a valuable business tool shows no signs of slowing down.

2. Leadership Community

As a critical channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry. LinkedIn groups allow you to position yourself as a trusted influencer in your niche. Recommendations and endorsements can go a long way to solidifying your reputation as a trusted entity in your field.

3. Brand Visibility

A properly optimised LinkedIn profile and company page increase your chances of ranking in Google search, giving you more valuable real estate in the search engine results. To ensure you’re ranking in search, use relevant keywords in your bio and page description. Use descriptive wording in your job title and company name. Complete all fields in your profile and company description.

4. Recruit New Talent

While job boards and career websites have typically been among the top channels for finding qualified job applicants, the use of social, professional networking sites for recruiting has exploded over the past four years. According to LinkedIn’s research, these sites (one of which is LinkedIn) have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies.

5. Showcase Your Talent

LinkedIn lets you showcase your expertise and express your point of view. It’s not just about accomplishments. It’s about your unique perspective. Through the way you write your summary to the content you share in your activity feed, the groups you join, and the conversations you have, you bolster your brand, sharing your thoughts in a personal way with connections and those who visit your profile.

Stay tuned to Brandsynario for the latest news and updates.

YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

By

Dr. Rida Qamar

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Aug 2, 2022

Google-owned streaming platform YouTube has announced that users can now turn their longer videos into Shorts by adding a new “Edit into a Short” tool to its iOS and Android app.

With this new update, which is now rolling out across iOS and Android devices, users can now convert up to 60 seconds from their own existing long-form YouTube videos. While they turn them into Shorts using the same editing tools they’re familiar with inside the app, explains the company. If their selection is less than 60 seconds long, they can shoot other videos using the Shorts camera. Meanwhile, they can add gallery videos to complete their 60-second Shorts content.

“To make it easier to create even more new content, you can now convert up to 60 seconds from your own existing long-form YouTube videos and turn them into Shorts using all the same editing tools that you know and love (text, timeline editor, filters, etc.),” the company said in a developer update.

“We want to empower creators to easily take a moment from one of their VODs [videos-on-demand], bring it into our tools and easily edit it into an engaging Short for their viewers,” said YouTube Shorts creation product lead Vadim Lavrusik in a statement.

YouTube Shorts

Google has seen encouraging results in its early monetisation efforts on the short-video-making platform YouTube Shorts.

Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet (Google’s parent company), said this week that consumers are increasingly consuming short-form videos and are seeing this across multiple platforms, including YouTube.

“We’re continuing to see good user engagement on YouTube. Early results in Shorts’ monetisation are also encouraging, and we’re excited about the opportunities here,” Schindler said during an earnings call with analysts.

YouTube Shorts has come a long way since its inception in September 2020. It was first launched in India when TikTok was banned by the Indian government for security and privacy reasons. It then extended to the United States in March 2021. Four months later, it reached global users.

Stay tuned to Brandsynario for the latest news and updates.

Why Do So Many Of Us Experience Mid-life Crisis?

By

Lyza Rashid

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Aug 2, 2022

Midlife crisis is a term used in memes and discussions all the time. Many of us might be going through it as we speak or know someone who might— it’s common. But have we ever stopped and questioned why that is the case? Why is this debilitating time in our life unfortunately so common? Let’s decode the midlife and mid-career crisis.

Midlife Crisis Are Common

Midlife downturns are unfortunately very common. It has been studied and discovered tha people’s overall life satisfaction decreases in their midlife. This is also not a region-centric problem, it happens in more than 50 countries. The studies show that the average life satisfaction is high when people are young. It starts declining in early 30s and completely bottoms in mid-40s. In mid-50s it starts increasing again and goes above young levels too.

This makes a U-shaped curve that occurs across the entire socio-economic spectrum. It hits the most elite executives and the blue-collar workers or the stay-at-home parents. Be it a couple who has four children, people who are single or whoever, this curve does not leave anybody out.

Why Is This The Case

This situation occurs because young people are hyper-optimistic. This means they expect huge increases in life satisfaction. They don’t expect the coming U-curve and believe everything will be sorted in 30s.

As we all know, nothing goes according to plan and 30s doesnt have you everything figured out either. We may not go up the career ladder swiftly. We may realise the high income is not worth it. This is also an especially miserable period because we feel we’re being ungrateful by being unhappy. There’s nothing to justify the feelings of misery with.

The Mid-career Crisis

The discussion on midlife crisis is also followed by an analysis of mid-career crises. It is also believed to be a widespread regularity rather than the bad luck of a few individuals. While our career satisfaction also greatly declines in 30s, there may be good news. That is that after we go through the bottom of the U, the second half is characterised by job satisfaction which is even higher than ever before.

Stay tuned to Brandsynario for the latest news and updates.

How To Pull Off Tiktok’s Siren Eyes Trend

By

Lyza Rashid

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Aug 2, 2022

tiktok siren eyes — Image Source: Zoe Trend

Sirens are a famous part of Greek mythology but they’ve become more for the common man as of late. Siren eyes have become the ultimate makeup trend on Tiktok and the followers of this trend also include Zendaya and Bella Hadid. So why is this trend attracting people everywhere? Have a look:

The History

In Greek mythology, a siren is deemed to be a symbol of seduction. Sirens are the sea-nymph whose songs are said to be enchanting. This means that they can lure sailors to their deaths. The embodiment of this dark beauty nowadays is the siren eyes trend on Tiktok.

The TikTok Trend

TikTok’s beauty craze is the siren eyes nowadays. These siren eyes are meant to make your gaze stroner. They make them more seductive and why wouldn’t they? The elongated flicks of jet-black eyeliner along the inner and outer corners of the eyes with smokey eyes is turning heads. Since this trend began, the #SirenEyes hashtag has accumulated nearly 280 million views. The followers of it are inspired by the “dark femininity” that the trend offers.

@secretsofasirenThe Siren Gaze guide out now with a step by step tutorial to using the Siren Gaze

♬ kickin back – ✿

Why Is It So Special

The main thing about siren eyes is that it’s incredibly chic and classic but an elevated and stronger version of it. It’s a dramatic but wearable twist on a classic cat-eye and it has several variations of it. You can make it lighter by taking out the smokey eyes or you could make it more statement-like with a heavier lower lash line.

Customize It

People are also taking onto this trend because it can be customized according to your eye shape. If you have smaller eyes then add lighter eyeshadow on your eyes whilst making siren eyes to open them up more. If your eyes are closer together then make very subtle lines on the inner corner or you’ll look strange.

For more round and big eyes, you can start the arch for the eyes from the middle of your pupil. This would begin the elongation of your eye much earlier to give a more overall siren-look.

Stay tuned to Brandsynario for the latest news and updates.