Home Blog Page 405

Cash stuffing: A New Money-Saving TikTok Trend ?

By
Dr. Rida Qamar
-

Cash stuffing is the latest trend that has gone viral on the video-sharing platform TikTok. In a nutshell, cash stuffing is a process with which you can save your hard-earned money.

Understanding what budgeting is and how it works, has never been more important. At a time when prices are rising all around, families are searching for ways to avoid overspending where they can. This might be switching to the cheapest supermarket, looking for ways to save energy at home or hacks to save on the cost of food shopping.

And to help people learn how to save money, a TikTok trend called cash stuffing has emerged within the TikTok community. The video has been viewed over four hundred million times.

Adam French, Personal Finance Editor at The Money Edit, said: “Cash stuffing is a new spin on old budgeting techniques our parents and grandparents will be all too familiar with, like stashing money for different expenses in old jam jars.”

Read More: Do You Cry At Work? Here’s A Surprising Truth!

Image source: technews.com

How Does Cash Stuffing work?

  1. With Cash stuffing dividing your spending into categories is the way to nail the art. Spends such as shopping, dining out, entertainment, petrol, gifts, and groceries might be the most consistent monthly costs, to begin with.
  2. Assign an envelope for saving. You can start to deposit any spare change at the end of each month into it. This could be for a car deposit or saving for a renovation or holiday. Having a specific goal is a great way to keep you motivated. Having these additional folders means you’re always allocating some money to long-term goals.
  3. Work out how much to assign to each category. If you know you spend too much on socialising, then lower your budget in that category, and so on. After you’ve budgeted, it’s worth creating a spreadsheet to track your spending, simply writing down how much you allocated and then spent that month. This creates an awareness of your spending habits and helps see where you went right and where you could cut back. Any leftovers can be added to your long-term envelopes to encourage you to keep going.
  4. Only spend what’s in that envelope. Restrict your spending to only using the allocated amount on each category and you should have savings in no time.

Read More: Is It Unprofessional To Use Emojis For Workplace Communication?

When working out your overall cash stuffing budget, it’s best not to follow how another person or a TikToker sets their budget, as this varies for every household depending on income and expenses. You might decide to set your budget weekly or monthly. Make sure you choose the method that works best for you and your family.

What do you think about cash stuffing? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

realme Pakistan’s Country Director Syed Mashood Hassan Shares His Opinions on the Smartphone Industry

By
Web Desk
-

After a long and arduous wait, the Government of Pakistan recently announced that LCs, which had previously only been open for essential goods, are now open for all goods including non-essential and luxury items. The final decision to lift the import ban entirely was made in accordance with the final requirements imposed by the International Monetary Fund (IMF) on the Country. The past few months have been plagued with high levels of uncertainty and panic in the market as smartphone companies struggled to adapt to the restrictive situation. The industry has seen quite a shake up as a result.

Cnsumers in the smartphone industry are having to shift from the premium to mid-segment due to a decrease in buying power caused by the dollar deficit, rampant taxation, and inflation. Market share in the industry has also become more widely spread across the different players in the industry as consumers have started to jump ship between brands seeking better value propositions. The import ban has also led to the shutdown of smartphone and automobile assembly plants across the country, which sent ripples of unease across these industries.

When speaking with Syed Mashood Hassan, Country Director, realme Pakistan on the situation, he went into details regarding the perseverance of the realme team and the strategies one should adopt in turbulent times like these. realme is a Chinese smartphone brand that caters mostly to the interests of the Pakistani youth segment. Their “Dare to Leap” philosophy is reflective of youthful values such as being adventurous, taking risks, and bold, trend-setting behavior. As a result of the current political and economic conditions, realme has put its focus on sustainability in the short-term. The tech-democratizer isn’t short-sighted however. In the long term, it aims to get a larger share of the mid-range category through realme’s stellar number and C series. During our discussion, Syed Mashood Hassan had some recommendations for his peers in the smartphone industry for weathering the turbulent phase the industry is in.

His first recommendation was to shift towards a sustainability mindset. In the past few months, many local startups failed and some global companies withdrew or reduced their operations in Pakistan. With this in mind, focusing on sustainability is of utmost importance to eventually reach stability. Secondly, he advised his peers to focus on consolidating their existing key territories instead of expanding further into tier 3 and 4 cities. Expansion at this time is a highly risky move as it involves high levels of investment with uncertain returns.

His third recommendation focused on utilizing existing stock to cover demand. This would be the perfect opportunity to give an extra push to existing stock lying around and liquefy those assets. His final recommendation had to do with the retention of key employees. In difficult times companies tend to let go of whatever team members they can in order to make their operations more efficient. realme greatly values its employees as it believes they are the cornerstone to its success. Human resources are extremely valuable and if let go prematurely can take their talents to a corporation that values them more.

Hopeful times are just around the corner as the situation in the smartphone industry will begin to change now that the Government has lifted restrictions around imports. This is the time for players in the industry to strengthen their bases so that they can quickly prosper when conditions in the country start to improve.

 

Syngenta Pakistan’s Leaders step up on Gender Equality

By
Web Desk
-

Pakistan’s market-leading Crop Protection and Seeds business – Syngenta has committed to accelerating initiatives that drive gender equality in its workforce, as the General Manager of Syngenta Pakistan, Zeeshan Hasib Baig has joined the ‘Male Champions of Change’ (MCC) Pakistan. Syngenta’s Leadership team recently signed this agreement with the Convenor of MCC Pakistan – Ms. Fiza Farhan, during a formal ceremony.

Speaking on the occasion, Mr. Zeeshan Hasib Baig stated that: “Gender-equality is one of the key factors for ensuring a healthy society and a successful organisation. As a company, we understand this and have several effective programs in place, like; ‘Laut Aao’ – for women returning to the workforce. I am proud to be joining the ‘Male Champions of Change’ Pakistan and look forward to taking bold actions to disrupt the status-quo and achieve greater representation of women in leadership.”

Founded in Australia, in 2010, the ‘Champions of Change Coalition’ was extended
internationally to Pakistan in 2018 and now the ‘Male Champions of Change Pakistan’ includes 22 active members who lead more than 55,000 employees across the nation, including corporate leaders from diverse industries like; hospitality, consumer-goods, telecommunications, retail, textile, financial-services, information-technology, microfinance,
logistics and media.

Champions of Change share a commitment to creating a fair, diverse, and inclusive world,
shaped by empowered and capable women in every industry. Members meet quarterly to set objectives and share their learnings. In February this year, the members of ‘Male Champions of Change Pakistan’ endorsed their Action-Groups for the year ahead, along with a commitment to addressing gender pay-equity sexual-harassment, every-day sexism/everyday respect. This initiative is also building champions beyond the CEO level, to create more inclusive workplaces.

Dalda Maamta Story hits home with an emotional insight of motherly love

By
Web Desk
-

In a world full of superficial, neon lights, random rap battles and all the bling bling, Dalda brings out “Dalda Maamta story”. Dalda creates a narrative that not only caters to the younger generation, but also the older ones. Finding the middle point that calls out to everyone is something Dalda loves doing, sticking to their roots.

The engaging and captivating storyline, revolves around how a mother loves and provides for her family effortlessly and unconditionally. The advert reminds us of the sweet and playful banter we used to have with our mothers as kids, and how she would come up with the most unique and fascinating stories to playfully distract us.

In the hectic routine, we forget to understand, respect and appreciate our mothers for all that they have been doing for us, consciously or subconsciously through the most natural yet magical thing called a motherly instinct.

In addition to the story, we have an unexpected appearance of the most loved and appreciated celebrity, Fawad Khan. Who not only plays the role but also narrates the scenario. With his soothing voiceover, the nostalgia, the memories, the overflow of love and everything else ends up syncing perfectly to the core.

And just like our mothers, Dalda, in its essence, keeps on providing its consumers with the same love and respect, without compromising on the quality or their health.

Check out the new “Dalda Maamta Story” by clicking on the link below

Parwaaz Hai Junoon Review: When Romance Meets Patriotism, TV style!

By
Omair Alavi
-
parwaaz hai junoon trailer

Parwaaz Hai Junoon is one of the few patriotic films that tackle the subject in a light-hearted way; it has romance, it has comedy, it has action sequences and above all, it is shot in places where no civilian has gone before.

It also has an ensemble cast featuring TV stars as well as people who should be in films, making it a one-time watch for the sake of your motherland.

However, its biggest drawback is that is doesn’t have anything new as the academy scenes are inspired by Sunehrey Din, action sequences from Top Gun and the romantic angle from Farhat Ishtiaq dramas and if you missed the title, you would have guessed that the film is a Momina & Duraid production, such as the predictability of the plot.

Synopsis

The film revolves around Sania (Hania Aamir) who joins the Pakistan Air Force as a cadet as a promise to his to-be-fiancé and does well in the academics. Hamza (Hamza Ali Abbasi) is a Tom-Cruise-inspired GD Pilot who loves to take risks and impress his fellow pilots, even if it means making his boss (Adnan Jaffer) angry.

 

Then there is another cadet Zain (Ahad Raza Mir) who wants to pass out as the best cadet in the academy and when others do better, that makes him jealous. How the three are related is a mystery that unravels at the climax after a lot of aerial shots, dance numbers, supporting characters and a few intensely patriotic scenes.

Analysis

Parwaaz Hai Junoon’s heart is in the right place but when you screen the director’s name casually during credits (his name must come in the very end), it shows how much authority he might have had in the production phase. It is shot like a TV drama and comes out as one too, despite some very attractive aerial shots where cadets train and pilots unleash their weapons on enemies.

Unlike Waar, the bad guys have no presence except for the scenes where they are shooting at the good guys or getting killed. Most of the actors like Asif Raza Mir, Marina Khan, Arjumand Azhar, Hina Bayat, and Kubra Khan etc. are relegated to ‘special appearances’ while the bulk of the acting is done by Hamza Ali Abbasi, Hania Aamir, Shaz Khan and Ahad Raza Mir which looks monotonous after a few scenes.

At times, the romantic angle takes you away from the patriotic side of the film which is not a good thing for a film that is the first Air Force Film in the last 50 years. Also, the climax gives you the impression of the last episode of a TV drama than a feature film and disappoints the many fans of all the three actors playing the lead. The soundtrack by Azaan Sami Khan is one of the positives in the film as in the wonderful background score by Mohsin Allah Ditta that give you the impression of watching an international release.

Verdict 3/5

For a film the release of which was postponed once, Parwaaz Hai Junoon has done well as an Eid release, despite stiff competition. The star power of Hamza Ali Abbasi, Ahad Raza Mir, and Hania Aamir have attracted people to cinemas which is something one expected from the film. However, giving them a product that was more of a telefilm than a feature film wasn’t a good idea especially when the other two releases were much bigger in scale and plot.

Had it been released on a Patriotic day (August 14th or September 6th) than a religious holiday, it might have done as a solo release with patriotism as its key ingredient, something that people missed in the abundance of releases.

Also watch:

 

Bhag Bacteria Bhag!

By
Web Desk
-

This school season, Bata is all set to fight all germs in the shoes with the help of the parent-child duo; the best team ever. B-first, Bata’s school shoe line, is the first brand in Pakistan to offers anti-bacterial school shoes.

Why chose anti-bacterial school shoes?

Parents want nothing less than the best for their kids. Today, the choices in each category are unlimited but at the same time, parents are also more aware than ever when it comes to their children’s well-being. But oftentimes, despite being very cautious, some things are left neglected. One such thing is foot hygiene.

As school season starts, so does a child’s daily adventure of running, jumping, skipping, exploring, learning, and growing. In this process, they are bound to sweat, thanks to all the excitement coupled with the super humid weather of Pakistan. The sweat that gathers in the shoes makes them a favorable place for bacteria to grow and thrive. What happens as a consequence are bacterial & fungal infections and stinky feet. To fight off these bacteria, one should either keep the feet clean or dry and maintain the hygiene or invest in shoes that contain an anti-bacterial treated material to ward off bacteria.

Bata’s Mission to inhibit bacteria

Realizing the importance of a child’s hygiene in this time and age for a parent, Bata, the tried, tested, and trusted brand of all parents from their childhood memories of school shoes, decided to put an end to the worries with B-First Anti-Bacterial Shoes. The school shoes help kill the unwanted bacteria in kids’ feet. Not only that, but it also helps control bad odor and other sticky situations a sweaty foot can get a kid into, so parents have fewer things to worry about.

The in-sock of the school shoes is anti-bacterial, so it kills 99% of bacteria. The proven technology in the shoes helps protect children’s feet from bacteria and helps control bad odor and other infections caused by sweaty feet. To help spread the word of the heroic mission, Bata calls out to the parent-child duo to once again choose from Pakistan’s best school shoes, which come in numerous designs and styles and are super lightweight and comfortable.

What else is in store?

On top of these, Bata has the most comfortable & durable socks that are durable, and comfortable, and are made up of moisture-wicking fabric. All the Bata outlets are also stocking the trendiest, sturdy and spacious school bags in an amazing price.

A win-win situation

As parents are always on the lookout for good quality yet pocket-friendly stuff; Bata offers lucrative deals. When one buys shoes, socks, and bag together as a combo, they can avail a flat 10% discount. Now, if you think this was a spectacular deal, there is a cherry on top. On B-First purchase value worth PKR. 2,500/- one gets a free meal voucher for a spicy Chicken Burger and a drink at McDonald’s.

So, what’s coming in the way of your child’s growth? With B-first anti-bacterial shoes, it won’t be sweaty bacteria anymore! Join Bata in the mission of fighting bacteria in the shoes causing problem for the feet of kids.

Seventeen teachers from Beaconhouse complete the International Subject Leadership Certificate

By
Web Desk
-

Seventeen teachers from Beaconhouse, one of the largest private educational networks in the world educating over 315,000 students, have successfully completed the inaugural International Subject Leadership Certificate by the UK-based Professional Training Institute.

The 18-month accreditation is a modular course that allows participants to work with experienced practitioners to design exceptional lessons. It aims to develop subject leaders through the design and delivery of challenging Schemes of Work (SOW).

Teachers enrolled in the course reflected on the current context of their subject within their school curriculum, considered what makes successful subject leadership, and explored the course success criteria during the online launch meeting. They gathered evidence to help reflect upon and illustrate the impact of their work on pupils, colleagues and themselves. During the course, participants were assessed in peer-to-peer professional interviews during an online review meeting, to discuss and reflect upon the success and impact of their work.

The Professional Training Institute is a UK education charity supporting teachers at all stages of their career to develop specialist subject knowledge. It believes that all children, regardless of their background or ability, are entitled to a rich education delivered by passionate and knowledgeable teachers.

Commenting on the accomplishment, Ali Ahmed Khan, Chief Operating Officer, Beaconhouse said,“This has been a great learning experience for our hardworking teachers. At Beaconhouse, we prioritise teacher training and believe in continuous development that supports them in facilitating effective learning in the classroom. I congratulate all the Beaconhouse teachers for completing the certification and look forward to seeing them implement their learnings.”

Sana Saleem Agha, Omema Hassan and Saima Nazli are among the Beaconhouse teachers who completed the certificate.

Sana Saleem Agha said, “It was great to observe that my students felt more positive about their ability to read and have improved reading skills. They have shown great confidence in speaking too. It was observed that they raised and answered questions about the characters, settings, events, etc. from stories easily. Hence, the designed schemes of work had a significant impact on my students.”

Omema Hassan said, “I am happy to be part of this unique experience where I felt empowered to choose my own focus, design my own SOW, implement it, and plan further. Learning, unlearning and relearning has made me a reflective practitioner and a better teacher. I now keep on improving my teaching strategies.”

Saima Nazli said, “My students have developed a love for reading after the pandemic had drastically deteriorated their reading skills. Furthermore, the SOW helped to develop and regain their confidence in public speaking.”

Chris Pope, Co-Director, Professional Training Institute said, “The Professional Training Institute is delighted to congratulate these teachers on their incredible hard work and effort to complete our International Subject Leadership Course. It takes a lot of dedication to complete this course and we couldn’t be more thrilled to celebrate their incredible achievement. It is great to see that not only does this help teachers improve their confidence and skills in the classroom, but also translates to the students feeling more inspired.”

Beaconhouse and the Professional Training Institute aim to inspire teachers and school leaders to become more effective, enthusiastic, and influential. Their sustainable approach to professional development helps teachers become experts in their subjects and pass on a love of learning to their students.

‘Tamasha’: ARY Digital’s Pakistani Version Of Bigg Boss

By
Lyza Rashid
-
tamasha ary digital
Image Source: Youtube

Tamasha Ghar is the latest thing on every Pakistani’s mind. They are obsessed with the new entry in the Pakistani entertainment landscape because it seems to be a local rendition of Bigg Boss. The reality TV show that has made waves in the South-Asian entertainment discourse has now become adapted to the Pakistani audience. Here’s what you need to know:

Read more: KitKat’s ‘Breaks For Good’ Initiative Is Definitely Worth A Praise

About The Show

Tamasha Ghar is the name of the reality program created by Pakistani producers. It appears to have finally caught on with public attention. Many keen internet users have noticed many similarities to Salman Khan’s Bigg Boss which is why they’re speaking against it.

However, it has become suited to Pakistanis.

Who Hosts and Who Attends

The show began airing on August 20 on ARY Digital. Guess who the presenter and judge is? You won’t be surprised. It has Adnan Siddiqui serving as presenter and judge. Just like Bigg Boss, before introducing the contestants, actors Aamna Malick, Umer Aalam, Maira Khan, Humaira Asghar, Mareeha Safdar, Saeeda Imtiaz, and Saim Ali, opened the show.

tamasha ary digital
Image Source: Twitter

Aadi Adeal Amjad, a TV personality is among some of the contestants. Moreover, there is singer Nouman Javaid, comedian Rauf Lala, choreographer Nigah Jee, model Faiza Khan, and fitness instructor Sehr Beg.

What Are People Saying?

The Pakistani community can see the obvious similarities between this and the Indian TV reality show. However, many are also critiquing the critics because they suggest even Bigg Boss was a local adaptation itself. Want to know exactly what they’re saying and posting? Read about it here:

What Are The Similarities?

The main similarities are structural. For instance, they have the same kind of rooms designated for males and females. The house structure is very similar to the lounge, the co-opted washrooms, and also the ground where activities are done. Besides that, the whole sequence of guests coming in or speaking to contestants is reminiscent of Bigg Boss.

Read more: Catch the cast of Maula Jatt on TikTok

The way Salman Khan used to stand at another stage and speak to the participants inside is a lot like Adnan Siddique speaking to the contestants of Tamasha. However, this is not to say that Tamasha is a new “copy” of Bigg Boss. Bigg Boss itself was inspired by Big Brother in the US and Tamasha is a Pakistani adaptation of that. The reality TV framework has become homogenous overall which is why there are similarities.

The show should be welcomed as a new addition paving the path for a new kind of entertainment in Pakistan. Are you excited about this show? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why Rainwater Is Harmful To Drink

By
Dr. Rida Qamar
-

A recent study published in Environment Science and Technology has found that rainwater from many places across the globe is contaminated with ‘per- and polyfluoroalkyl substances,’ (PFAs). These are called ‘forever chemicals’ because they tend to stick around in the atmosphere, rainwater, and soil for long periods.

According to the US Centre for Disease Control and Prevention (CDC), PFAs are man-made chemicals used to make nonstick cookware. As well as, water-repellent clothing, stain-resistant fabrics, cosmetics, firefighting forms and many other products that resist grease, water, and oil.

PFAs can migrate to the soil, water, and air during their production and use. Since most PFAs do not break down, they remain in the environment for long periods. Some of these PFAs can build up in people and animals if they are repeatedly exposed to the chemicals.

Read More: 5 Healthy White Sugar Substitutes For Cooking & Baking

PFA Levels In Rainwater 

The researchers found the levels of PFA in drinking water in every part of the world. Even in some of the most remote areas, exceeded the EPA’s contamination guidelines.

That means “rainwater everywhere would be judged unsafe to drink,” Ian Cousins, lead author of the study and environmental science professor at Stockholm University, said in a university press release.

Image source: intelligentliving.com

“Although in the industrial world we don’t often drink rainwater. Still many people around the world expect it to be safe to drink. Meanwhile, it also supplies many of our drinking water sources.”

The study also found that levels of other PFAs variants, such as perfluorooctanesulfonic acid (PFOS), also exceeded U.S. guidelines in numerous rural and urban regions around the globe.

Read More: Chemical-Free Deodorant Options For This Hot Weather

“The extreme persistence and continual global cycling of certain PFAs will lead to the continued exceedance of the above-mentioned guidelines,” Martin Scheringer, a co-author of the study and a professor based at ETH Zurich in Switzerland and Masaryk University in the Czech Republic, said in the news release.

Image Source: Live Science

Health Hazards Of PFA Chemicals 

The United States Environmental Protection Agency (EPA) lists a variety of health risks that are attributed to PFA exposure. Including decreased fertility, developmental effects in children, interference with body hormones, increased cholesterol levels and increased risk of some cancers. Research also revealed that long-term low-level exposure to certain PFAs can make it difficult for humans to build antibodies after being vaccinated against various diseases.

Stay tuned to Brandsynario for the latest news and updates.

Sazgar Soon To Launch Its New SUV Called Haval

By
Dr. Rida Qamar
-

After its partnership with BAIC, Sazgar Engineering Works Limited (SEWL) is now bringing another Chinese SUV brand to Pakistan. SEWL is set to introduce an SUV brand called HAVAL. The company will assemble two variants of the car, including Haval H6 1.5T and 2.0T.

According to a company official, the company carry the capacity to produce 40 units a day in a single shift while 15000 vehicles annually. He claimed that the SUV would compete with KIA Sportage, Hyundai Tucson, Oshan X7, MG HS, and Cherry Tiggo 8 in the local market.

He further informed, “We started bookings in April and gave a delivery time of November. But we are delivering vehicles at the end of August, despite all the issues. We are three months ahead of schedule, and we plan to stay this way”.

“Right now, we are starting with two variants, the Haval H6 1.5T and 2.0T. But another variant – the Jolion – can be added in the next few months.” He added.

Read More: PakWheels Under Fire For Taking a Dig At CarFirst

In a notice, Sazgar has claimed that its operation trial has completed “before the stipulated time and first CKD roll-out is expected this month”.

Last year, Sazgar Engineering got the government’s green-field status to assemble SUVs. It is pertinent to mention that the company also manufactures rickshaws in Pakistan – the largest rickshaw maker in the country.

The company also introduced the BJ40 Plus, D20 vehicles, and X25 crossover in Pakistan, made by Chinese automaker BAIC.

Haval Price In Pakistan 

In a recent notification, the company has unveiled the prices of two variants of the car. Haval H6 1.5T FWD will cost now Rs. 7,599,000 while H6 2.0 AWD will be priced at Rs. 8,499,000.

Read More: Display of the modern tech, Suzuki offers a thrilling drive for the future

Special Offer 

The below-mentioned price offer is only available to the customers who have already made the partial payments before July 31, 2022, and will make full payment as per aforementioned prices latest by August 26, 2022.

  • H6 1.5T – PKR 7,099,000H6
  • 2.0T – PKR 8,149,000

Stay tuned to Brandsynario for the latest news and updates.

TikTok, Zindagi Trust launch digital safety workshops in government schools

By
Web Desk
-

TikTok and Zindagi Trust have initiated a series of workshops across their network of government schools in Pakistan in a bid to create awareness around digital safety amongst students, teachers and parents. This initiative will see up to 3,000 students, teachers and parents attend day-long workshops to learn about safe usage of the internet, with a focus on social media. There will also be separate workshops for teachers and parents that will seek to educate them on how they can ensure the safety of youngsters on the internet.

Thousands of young internet users from grades 7-9 will be able to learn about best practices of internet usage and how they can become responsible digital citizens and cultivate a safe online community across the nation. The workshops will cover a range of topics including navigating online safety issues such as cyber bullying, catfishing and false information. There will be detailed modules on the harmful behaviours prevalent on social media, ways to share appropriate information, identifying fake news and misinformation and reporting mechanisms to report illicit and harmful content on social media.
Content for the workshops was designed based on the findings of the student surveys that were conducted prior to their commencement. The surveys helped identify the major challenges students were facing on the internet, including issues like bullying and online harassment.

The workshops also aim to educate teachers and parents on how to use safety features on platforms like TikTok to ensure their children remain safe on social media. For instance, they will be guided about TikTok’s Family Pairing features, which allow parents to link their TikTok account to their teens’ and set controls including Screentime Management, Restricted Mode and Direct Messages.

Farah Tukan, Head of Government Relations and Public Policy – Middle East, Turkey, Africa and Pakistan (METAP) at TikTok, said: “These worksops that are a part of our ongoing partnership with Zindagi Trust, are another step in the right direction for ensuring our TikTok community in Pakistan remains digitally safe. We are fully committed to ensuring the safety of Pakistan’s digital community, as we continue implementing policies and processes to proactively identify and prevent every attempt to share inappropriate content on our platform.”

Faiq Ahmed, Senior Marketing and Resource Development Manager at Zindagi Trust: “It brings us great joy to be a part of this wonderful digital safety campaign in partnership with TikTok to deliver informative workshops for students in our adopted government schools. It’s about time we make sure our young generation is aware of digital safety so they are better equipped to deal with safety and privacy challenges on the internet.”

Ordercall and Oware join hands to strengthen Pakistan’s B2B supply-chain

By
Web Desk
-

Ordercall – one of Pakistan’s fastest growing B2B e-commerce startups, has joined hands with Oware – a supply-chain tech startup to accelerate last mile order delivery to Karachi’s retailers.

With the objective of streamlining Karachi’s B2B supply-chain network, Ordercall will adopt Oware’s strategic distribution solutions and fleet management capabilities to widen market coverage and improve accessibility. It will also expand Ordercall’s footprint and outreach to underserved localities of the metropolitan city, enabling kiryana store-owners to meet the fast-evolving demands of their customers, proactively.

A signing ceremony was held to mark the occasion, where Syed Atif Hassan – CEO of Ordercall commented, “Ordercall was founded with a vision to accelerate national progress by creating value for the retailer community. We are confident that this alliance with Oware will empower more and more retailers to multiply their livelihood and benefit from our highly dynamic ecosystem.”

Sharing his thoughts, Raza Kazmi, CEO, Oware said, “By offering real-time visibility and assistance, Oware aims to maximize Ordercall’s last-mile deliveries through Oware’s strategic distribution network.”

This integration is in line with Ordercall’s mission to create a complete ecosystem for Pakistan’s retailers. The company is driven to grow and evolve with the region’s rapidly growing general trade market and provide unmatched value to retailers through innovation and collaboration.

Review: House of Dragon

By
Usman Kashmirwala
-
House of Dragon

Game of thrones has left an untouchable legacy and although nothing about the story is a continuation in the most awaited show of the year “House of Dragons” – also referred to as the successor of the Game of Thrones, the expectations are very high. The first episode of the much-anticipated show has made the strongest hearts crumble with the violence showed on screen. Those who were expecting the gut-wrenching scenes in the show have also been shocked by the brutality, however, it has filled its purpose of giving a strong and bold message to the viewers about the future of the show.

The scenes where a realm prince is slitting throats and chopping limbs have given the audience an uncomfortable, yet thrilling experience by keeping them at the edge of their seat. The plot takes place 172 years earlier Daenerys Targaryen, during the reign of Viserys I Targaryen, the grandson of the prosperous King Jaehaery. Viserys, the second of the grandchildren of the king and the man to be hailed as King after Viserys’ death.

The new King of the Westernos is shown to be contended with how things are in the region with generous qualities. When Lord Corlys, Lord of Driftmark and the seventh richest man comes to Viserys for help, he refuses to wage war which could upset the Gods of the free cities. Visery is a loving father but his brother has a contradictory nature. Daemon is Viserys’ younger brother and a ruthless character, who is at the same time, charming and cold.

The King and Queen share a very happy and loving relationship as they both adore each other. The queen is pregnant with what they will know later, their long awaited male heir to the throne and the king throws feasts in order to celebrate the queen’s pregnancy. The night is filled with joy and their personal lives seem to be going well. However, the violence in the show indicate that this happiness might be short-lived. This indicates that the show can get vividly dark, and viewers might expect to see the smile on the couple’s face vanish sooner than they may think.

Viewers have pointed out how masterfully the creators have weaved in the details from the Game of Thrones to this show to link them both. The presence of white walkers and the threat they pose and the historical facts and figures established in the first few scenes have created a larger audience due to the shadowing story. The presence of external forces such as betrayal, honor and power have made each character a fortune’s fool. This gives the show a sense on unpredictability which many viewers enjoy watching.

Viewers have also pointed out the high emotional roller coaster that the first episode puts them through when Viserys is faced with a difficult choice of either saving his heir or his beloved wife. Many had suspect it coming as everything was picture perfect in the King’s family and there was an enveloping feeling of it all being too good to be true. There have been nothing but praises about the masterpiece and the audience is eagerly waiting for the remaining episodes.

PakWheels Under Fire For Taking a Dig At CarFirst

By
Lyza Rashid
-
pakwheels carfirst
Image Source: Pak Wheels

PakWheels is a car-related entrepreneurial business that dominates the car industry in Pakistan. They not only help people access new cars for purchase but they also help you sell your old cars. PakWheels has become a household name. However, the company has recently come under fire for insensitive piggyback marketing. People are calling them out – is it justified?

Read more: Best E-Bikes Available In Pakistan 2022

What Happened?

Recently, a car-selling company announced that they were shutting down operations in Pakistan. CarFirst used to sell used cars and allow a hassle-free experience for people. They made a long post on LinkedIn announcing that their business had become unsustainable. Many have lost their jobs and the owner has suffered a huge financial loss.

In all of this, PakWheels, a still thriving company, chose to take a dig at the shut-down business. They made an add saying, “Car First or Second, Try PakWheels Sell It For Me”. This ad got posted in Facebook’s largest marketing group in Pakistan called “KAMN” and Pak Wheels is being roasted.

Have A Look At The Ad:

 

View this post on Instagram

 

A post shared by PakWheels.com (@pakwheels)

What Are People Saying?

People are coming at PakWheels like there’s no tomorrow. They are calling the company out for this insensitivity. So many people have lost their livelihood and are now without a source of income in this difficult time. Moreover, with Airlift also recently shutting down, this is a cause of concern. Why are start-ups failing? 

Have a look at people’s comments:

pakwheels carfirst
Image Source: Facebook
pakwheels carfirst
Image Source: Facebook

Will PakWheels Respond?

PakWheels has not usually come under fire for any insensitive ads like this but this time, they really tested their luck. The car-based company may be experiencing bad PR but all publicity is good publicity in this field. Many might find out about their ad this way and learn about the company. Doesn’t that benefit them?

Read more: Pak Suzuki Announces Reduced Car Prices

In any case, PakWheels might respond with an apology if the hate gets out of hand. Seeing the comments so far it does seem like it will. Do you agree with the fact that this was insensitive or do you think this is just how marketing works? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Top Android 13 Features You Need To Check Out

By
Lyza Rashid
-
android 13 features
Image Source: Keyword

Android 13 is the latest software release from Google and it has already made many people its fans. The new update is focused on efficiency, saving time, and convenience. Many features that were previously done with some effort are now simply effortless. The new features will be available to all Samsung smartphones in no time and will be pre-installed in the upcoming phones.

Here are the features you really need to incorporate in your use.

Read more: How To Prevent Your Earphones From Breaking

Quick Action Shortcut 

The new and fantastic Quick Tap feature included in Android 12 has been improved. With Android 13 you can double-tap the rear of your phone to start a specific activity. Go to Settings > System > Gestures to access the Quick Tap feature. From there you can select Toggle flashlight at the bottom of the list after selecting Quick Tap to start activities.

android 13 features
Image Source: Android Authority

Do Things Without Unlocking Your Phone

Android 13 enables you to do many things without unlocking your phone. Go to Settings > Display > Lock screen > Control from locked smartphone to use this new Android 13 feature. 

Scan QR Codes Initially

Google has also introduced the Scan QR code panel with one-tap access. This is also a part of the Quick Settings menu in Android 13. All you have to do is tap the tile once and then scan the QR code to begin. No other app needs to be opened first.

android 13 features
Image Source: Android Auhtority

Edit Docs Easily

Google has added many convenient functions that launch a new drop-down menu in the lower-left corner. When you copy a text, you are sent to a screen with the copied text where you can make edits. Simply click done to save them.

Read more: iOS 16: All The Features You Need To Know About

Change Display Features

Moreover, you can now change the font or display size, bold, and high contrast text selections. You don’t have to go anywhere to do this. All of it is available to do from a single page with the Android 13 upgrade. Navigate to Settings > Display > Display size and text to access this new feature.

android 13 features
Image Source: XDA Developers

The rivals are at it again— the new release of iOS 16 and Android 13 come together. Which one are you more intrigued about?

Stay tuned to Brandsynario for the latest news and updates.

Do You Cry At Work? Here’s A Surprising Truth !

By
Dr. Rida Qamar
-

Most of us have had a bad day at work at least once a month. Likewise, most of us have had a good cry at work at least once in a lifetime during our job duration. According to a new study from job search company Monster, 8 out of 10 of us have shed a tear in the workplace. So if you’re feeling embarrassed by your workplace outburst, don’t worry – you’re not alone.

While we typically associate crying with loss and grief, it can be a reaction to anger as well. Many people cry when they feel frustrated, anxious, or deeply passionate about and invested in their work. Meanwhile, certain societal factors including family can also influence your emotions at the workplace.

Read More: Academic Burnout: 7 Ways You Can Prevent It

If you have ever cried at work, then you know it can be embarrassing. You may worry about what your colleagues might think of you or become concerned about how your outburst may jeopardize your professional standing (especially if you’re a woman). Yet the truth is far from it. A good cry at work is a sign of strength and is something that is now being normalized. However, if you need more proof, here are some myths busted for you.

Image source: nbcnews.com

Myth: Women cry because they’re more sensitive than their male counterparts.

Fact: Women’s crying sessions are not influenced by their gender but the amount of prolactin hormone their body releases. Which is said to be six times more than males. Hence, it is no surprise that women tend to shed a tear or a few. While women are wired to cry more frequently than men, it has everything to do with their biology and nothing to do with mental toughness.

Myth: Crying hurts your professional reputation and makes you look weak.

Fact: Research has concluded that crying doesn’t equate with a lack of professionalism. Contrary to popular belief it is a sign of strength and courage and once you have had the time to gather your emotions you can display maturity rather than feeling embarrassed by acknowledging your emotions. Asking for space is also a good way to distance yourself from the trigger. Meanwhile, avoid saying sorry and trying to communicate why you cried in the first place.

Myth: Crying at work derails productivity and is bad for workplace dynamics.

Fact: Crying is as natural as it can get and while certain aggressive and toxic behaviors might ruin someone’s day – crying is just a glitch on everyone else’s radar.

Read More: Can Creativity In Advertising Backfire?

Remember, it’s human to have emotions. What makes you a great leader is how you choose to respond and communicate when those emotional reactions do arise. If you take ownership of your feelings and reactions, it conveys strength and confidence that others will respect.

Stay tuned to Brandsynario for the latest news and updates.

According To Research, Here Are The Top 10 Countries For Car Theft

By
Dr. Rida Qamar
-

Outside of keeping your car fuelled, clean, and in good working order, one of the main concerns for drivers is always going to be the risk of your car getting stolen.

Often resulting in the owner never seeing the car again, or the motor being joyridden and crashed, meaning it needs to end up in the scrap yard.

However, like with other types of crime, there are places where your car is more likely to get stolen with grand theft auto particularly prevalent in certain cities. But which country has it worst?

Which Countries See The Most Car Theft In The World?

The research was conducted to find 2,57,268 tweets including terms such as ‘car was stolen from cities and countries around the world, to highlight where people are most frequently discussing the topic and using the platform to try and locate their stolen motor, as a result of being victims themselves.

The tweets were ranked according to their location to reveal which cities and states are the worst hit by car theft.

Car theft
Image source: scrapcarcomparison.com

Read More: Pak Suzuki Announces Reduced Car Prices

Which Capital Cities See The Most Car Theft?

When the research was directed to find which capital cities in the world experience the most thefts. The UK’s capital London ranked in the top 10 overall, behind the likes of Dublin, New York and Rome.

Image source: scrapcarcomparison.com

Cities Affected Commonly In USA

Car theft is a worldwide issue, with every single country experiencing it on some level. The United States for one has long been a country where car crime can be a particular issue, with dangerous high-speed police chases becoming a notorious fixture of American news broadcasting.

Image source: scrapcarcomparison.com

Cities Affected Commonly In UK

Looking at key cities across the United Kingdom, it’s Glasgow that takes the unfortunate crown of the car theft capital of the UK, with more than 2,000 people taking to Twitter to tweet about their stolen car.

Car theft
Image source: scrapcarcomparison.com

Read More: Here Are The New Reduced Prices Of Toyota Cars

Stay tuned to Brandsynario for the latest news and updates.

OPPO’s new era of Leadership in Image Technology

By
Web Desk
-

Innovation alone is not enough in today’s era of rapid tech advancements – speed to market (STM) has become a critical success factor in the innovation industry, differentiating the pioneers from contenders and mere pretenders. As a global leader in smart devices, OPPO has always strived for the perfect balance between pioneering innovation and business growth – the precise zone that defines a decisive competitive advantage.

OPPO has been continuously focusing on the development and implementation of its imaging technologies as a way of providing users with an even better experience on OPPO smartphones. Based on over ten years of analysis of the needs of users, and the acquisition of its extensive know-how in cutting-edge technologies, OPPO has unveiled a series of technological breakthroughs.

As OPPO’s exploration of imaging technology goes deeper, new challenges appear. Most breakthroughs in imaging technology these days result from advances in computational photography. But despite some advances, the smartphone industry as a whole has so far failed to unlock the true power of these algorithms. However, this comes at the obvious drawbacks of using deficient image formats, which contain less information than uncompressed formats and offer less room for algorithms to make an impact.

To address this problem, OPPO believes that only by applying advanced computing power to every possible part of the image processing pipeline can we truly unlock the power of computational photography needed to bring about features such as 4K AI Night Video.

Based on this, OPPO has spent the last three years developing its first Cutting-edge Imaging NPU, MariSilicon X.On December 2021, OPPO unveiled its first self-designed, game-changing NPU. With the launch of this breakthrough, OPPO announced its new global brand proposition, a beautiful summation of OPPO’s vision for the future: Inspiration Ahead.

MariSilicon X is OPPO’s first fully self-designed Neural Processing Unit (NPU). Built on 6nm process technology, MariSilicon X is a groundbreaking pairing of advanced NPU, ISP, and Multi-tier Memory Architecture. It delivers superlative image processing with ultra-high power efficiency., MariSilicon X boasts real-time RAW processing of 20bit Ultra HDR and 4K AI Night Video at the pixel level, amongst other cutting-edge capabilities. Debuting on the flagship Find X Pro, MariSilicon X promises the most advanced and powerful Imaging experience ever.

The development of cutting-edge AI tech like MariSilicon X is no mean feat, certainly comparable to a dive in the deepest part of the sea. The very name of MariSilicon X is derived from the Mariana Trench – the deepest known part of the world’s oceans, where even the most experienced and skilled divers hesitate to tread. Conviction and rational need of a specific kind is surely a prerequisite for a journey that deep, the kind often also called madness.

With all due credit to the external chipset manufacturers, the need for the sharpest cutting-edge technology is getting bigger, especially in the case of flagship devices. The consistent evolution of AI is also opening many design avenues that may not currently be feasible for general Android platforms. Global smartphone giants utilizing their resources to address those needs on a platform level is a strategic approach that aims for the future.

OPPO integrated its software and hardware services in 2019 as part of its new strategy, investing serious sums in R&D since 2020 over a 3-year horizon. The move has already borne fruit with the revolutionary MariSilicon X.

OPPO has filed patents in more than 40 countries and regions. In 2021, OPPO ranks 3rd among global patent assignees, ranks 13th globally or 2nd among Chinese companies for Europe patent applications, and ranks among the top 50 US patent assignees. As of June 30, 2022, OPPO has filed over 80,000 patent applications and has more than 40,000 granted patents globally. Among these, 72,000 were utility patents, accounting for 90% of all OPPO patent applications. According to World Intellectual Property Organization (WIPO), OPPO ranks among the top 6 PCT filers in 2021.

If we look back, OPPO unveiled a myriad of Imaging technological advancements including OPPO’s next-generation RGBW sensor, the 85-200mm Continuous Optical Zoom, Five-axis OIS technology, and next-generation under-screen camera with a series of proprietary AI enhancement. Utilizing these new technologies, OPPO has achieved a great leap in smartphone imaging technology covering various imaging capabilities, including light-sensitivity, zoom capability, stabilization, future product form factor pre-research, and more.

Before the launch of MariSilicon X, there were only three Chinese manufacturers with the capacity to mass-produce and commercialize 6nm chips. But for 6nm imaging NPU, there was no reference at all. That means that OPPO has entered a no-man’s land, and MariSilicon X is a highly risky project: high R&D expenses, high R&D difficulty and extremely high risk of failure. No one knew if it will succeed, or fail.

OPPO’s first self-designed NPU Marisilicon X delivers an incredible 18 trillion operations per second (TOPS), more than enough computing power to support our AI algorithms. Processing images at the pixel level in real-time is a crucial requirement for high-performance algorithms, and OPPO’s experience has led it to the conclusion that this can only be done when the computing power dedicated to image processing exceeds 10 TOPS (trillion operations per second.

In order to be able to process RAW data in real-time, MariSilicon X includes a powerful ISP. The dynamic range of conventional HDR images is around 16-18bit, however OPPO has taken this a step further to an incredible 20bit 120db dynamic range with the MariSilicon X.

It also sports innovative Multi-tier Memory Architecture. With MariSilicon X, OPPO designed a multi-tier memory architecture that is more than capable of keeping up with the high-speed NPU.

It helped in bringing RAW domain real-time processing to an Android Smartphone for the first time. As a Cutting-edge Imaging NPU, MariSilicon X is an important step towards fully integrating OPPO’s image processing pipeline to deliver truly professional performance.

This revolutionary NPU brings about an all-new high in smartphone imaging performance, making ultra-high-definition 4K video a reality in the RAW domain using completed data and unleashing the full potential of OPPO’s AI noise reduction algorithm for the first time to create clearer, sharper videos.

Self-developing chip is an incredibly complex process. Riding the wave of rapid technological evolution –5G, AI, cloud computing, IoT, etc. – OPPO’s transition from a trendy brand, to a smart-tech pioneer is an inspiring study in strategic pivoting and innovation management. It certainly befits the brands proposition of providing long-run solutions and Inspiration.

MariSilicon X, a truly incredible invention, is OPPO’s decisive step toward global leadership in Imaging technology. The fact that it’s developed in-house is a testament not only to OPPO’s cutting-edge R&D but also to its sheer corporate heft and staggering physical capacity. Its super-optimized processes and manufacturing operations ensure a clear and formidable edge in several key areas – the much desired and envied “ Competitor Advantage” that all companies aspire towards, yet few actually achieve.

This commitment to consistently raise the industry bar further, while bringing unprecedented power and freedom to the hands of end users – is proof – not of a methodical madness, but of the simple, unwavering belief that there is indeed nothing, but only Inspiration Ahead.

 

 

Catch the cast of Maula Jatt on TikTok

By
Web Desk
-

The trailer of the most anticipated film of the year, Maula Jatt, has finally been unveiled, and film lovers cannot wait to watch the epic battle of Maula and Noori on the theatre screens. As the fans eagerly wait for the theatrical release, the star cast of Maula Jatt has joined TikTok to share all the insights about the film and interact with them.

The Maula of the classic clash, Fawad Khan, joined one of the most popular video platforms by sharing the official release announcement of the film. The heartthrob hero who holds an image of a romantic prince has announced his transition into an action giant on his TikTok account.

@fawadkhan81

Are you guys ready for August 14th? #MaulaJatt2022 #thelegendofmaulajatt

♬ original sound – Fawad Khan

What makes a protagonist great is an antagonist that equally matches his strength. Hamza Ali Abbasi as Noori is set to blaze the screens and made his entry to TikTok with a silent warning for the Maula.

@iamhamzaaliabbasi

Its On.. Aug 14 @fawadkhan81 #maulajatt2022 #ThelegendofMaulaJatt #MeraPakistan

♬ original sound – Hamza Ali Abbasi

Glamour queens Mahira Khan and Humaima Malick have also arrived on the platform. Fans have wasted no time in following the Lollywood queens on their TikTok accounts, who’ll portray the character of Mukkho and Daro.

@mahirahkhan

#MaulaJatt2022 #thelegendofmaulajatt @thelegendofmaulajatt

♬ Trailer (Trailer): Action Movie – Ken Nakagawa

The powerful supporting cast of Maula Jatt has also launched their TikTok accounts to share all the powerpack moments of the most awaited movie. Farish Shafi as Mooda, rock star Ali Azmat are welcomed by fans on the most loved video platform. Mirza Gohar Rasheed as Maakha, is ready to portray a fierce character but didn’t shy away to share fun moments with Ukhano on the release of the film’s trailer.

@mirzagoharrasheed

#TheLegendofMaulaJatt theatrical trailer is out now #MaakhaNatt

♬ original sound – MirzaGoharRasheed

A series of special effects, features and challenges are also released on TikTok so the fan base can connect with the cast and show their love and enthusiasm for the film. They will also find an exclusive account with the title “The Legend of Maula Jatt” to access more exciting content. The remake of the 1979 movie with the same title is directed by Bilal Lashari.

Maula Jatt will release across Pakistan on October 13, 2022.

KitKat’s ‘Breaks For Good’ Initiative Is Definitely Worth A Praise

By
Dr. Rida Qamar
-

KitKat has taken breaks to a new level by installing benches for students and youngsters to take a break. The initiative ‘Breaks for Good’ is handled in accordance with Ricron Panels, the plastic waste recycling company, as well as the winners of the Global Nestlé Creating Shared Value Prize.

‘Breaks For Good’

The initiative offers Break Zone benches developed and installed in different schools and colleges across India. These benches constitutes of recycled plastic packaging in collaboration with Ricron Panels.

Image source: bestmediainfo.com

“We wanted to bring alive the brand belief of Kitkat of breaks are good for you into our sustainability initiatives as well. By placing recycled break zones across youth hangouts, we want to communicate to the youth that these ‘break zones’ not only serve as a break for them but the environment too. This initiative is the first step in our commitment and journey toward sustainability. Meanwhile, we intend to keep having more conversations and actions around it.” Says Rupali Rattan, Head Confectionery Business, Nestlé India.

Read More: Can Creativity In Advertising Backfire?

The Campaign 

The Breaks for Good was observed on social media with the campaign launch on the official KitKat media pages.

Commenting on this initiative, Rahul Chaudhary, director of Ricron Panels, said,

“As a leader in innovative plastic waste recycling, we are proud to be associated with Kitkat. As we use our expertise to make these recycled plastic benches. This collaboration shows how post-consumer plastic waste can be part of the circular economy when stakeholders across the entire value chain work together.”

Read More: Is Coffee Good For You Or Not?

This is not the first time KitKat has launched an impressive campaign while raising environmental awareness. Previously, KitKat installed giant boards with hanging hammocks reminding the customers to ‘Take a Break’ – the slogan which always reminds us of KitKat.

Stay tuned to Brandsynario for the latest news and updates.

1...404405406...1,029Page 405 of 1,029
Brandsynario is a unique, interactive online publishing house that presents integrated and updated news and information concentrating on brands’ marketing activities.

Facebook Instagram Linkedin Twitter Youtube
© 2024 Brandsynario