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Most And Least Reliable Cars Of 2023 Ranked

By
Usman Kashmirwala
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Image Source: Protect My Car

It turns out that hybrid vehicles have benefits beyond merely gas station cost savings. According to a recent study, they are also the type of vehicles that will be the most dependable in 2023. Based on feedback from owners of more than 300,000 vehicles, Consumer Reports, a nonprofit research, and consumer advocacy group, on Tuesday published rankings for the most dependable vehicle types, brands, and models. Based on overall dependability over the last three model years, predictions for 2023 models have been made.

Image Source:

Based on models from 2000 to 2022 and a few early 2023 model years, hybrid cars and medium and large sedans were determined to be among the most dependable automobiles, whilst electric vehicles and full-size trucks had the lowest average dependability scores.

The changing times

Due to the skyrocketing cost of cars nowadays, consumers are retaining their cars longer than ever, Consumer Reports’ Jake Fisher, senior director of automotive testing, said in a press release. Years of trouble-free driving may be expected from a hybrid, and they offer a solid buffer against growing fuel prices. He claimed that top-rated hybrids provide dependability, higher fuel efficiency, and fewer maintenance costs without sacrificing acceleration or a smooth, pleasant ride.

Top hybrid vehicles include the 2023 Toyota Corolla, 2023 Ford Maverick, and 2023 Lexus NX.

Most Reliable Cars Of 2023 Ranked
Image Source: Toyota

According to Consumer Reports, 36% of potential customers are thinking about buying a hybrid as their next vehicle or truck, up from 29% in 2019.

Asian automakers enjoyed a successful year this year, with seven of the top ten most dependable brands being produced by Japanese or Korean firms. In the reliability assessment conducted by Consumer Report, Toyota once again receives the highest rating. For dependability, every toyota vehicle received a score above average.

The most reliable models

  1. 2023 Toyota Corolla Hybrid
  2. 2023 Lexus GX
  3. 2023 Mini Cooper
  4. 2022 Toyota Prius
  5. 2022 Mazda MX-5 Miata
  6. 2023 Lincoln Corsair
  7. 2023 Toyota Corolla
  8. 2023 Subaru Crosstrek
  9. 2023 BMW 3 Series
  10. 2022 Toyota Prius Prime

Electric cars may not be much reliable

While hybrid cars are among the most dependable alternatives on the road, plug-ins do not rate as well in this year’s rankings. Consumer Reports has discovered that the plug-in Chrysler Pacifica hybrid is one of the least dependable cars, and that the Toyota Prius Prime and RAV4 Prime EVs have poorer reliability ratings than their hybrid equivalents. Only full-size pickup trucks performed less reliably than EVs. With so many new EV models available, Consumer Reports says it’s not surprising that the results are “subpar.”

The least reliable cars

Consumer Reports least reliable car models ranking includes cars with at least two model years of data and factors in issues like squeaky brakes and trouble with four-wheel-drive systems.

  1. 2023 Jeep Wrangler
  2. 2022 Mercedes-Benz GLE
  3. 2022 Jeep Gladiator
  4. 2022 Chevrolet Silverado 1500/GMC Sierra 1500
  5. 2022 Chevrolet Bolt
  6. 2022 Ford Explorer
  7. 2022 Nissan Sentra
  8. 2022 Lincoln Aviator
  9. 2022 Hyundai Kona Electric
  10. 2022 Ford F-150 Hybrid

Stay tuned to Brandsynario for the latest news and updates.

7 Benefits Of Water Chestnuts You Never New About

By
Dr. Rida Qamar
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It’s water chestnut season! These strange-looking nuts belong to the starchy aquatic vegetable family. While water chestnuts are not actual nuts àthe name was given due to its resemblance to the former.

Native to Southeast Asia, Southern China, T Taiwan, Australia, Africa, and many islands in the Indian and Pacific oceans the water chestnuts are known for their science-backed benefits. They are also used in Chinese recipes and their texture and flavor tend to remain the same after cooking. If you haven’t tried water chestnuts yet, here are all the reasons you should consider adding them to your diet this winter.

Image Source: app.com.pk

1. Source Of Vitamins & Minerals 

Water chestnuts are loaded with vitamins and minerals and a half-cup serving is enough to fulfill 2% of the daily value of vitamin C and 5% of the daily value of iron. The chestnuts are also a great source of vitamin B, magnesium, and fiber.

2. Source Of Antioxidants 

While combating oxidative stress they help to fight chronic diseases, diabetes, and cancers. Water chestnuts are especially rich in ferulic acid, gallocatechin gallate, epicatechin gallate, and catechin gallate which also maintain the integrity and the crunchy texture of the fruit.

Image source: medicalnews

Read More: 5 Delicious Recipes For The Most Perfect Mushroom Soup

3. Risk Of Stroke 

Water chestnuts contain about 7% of a person’s daily potassium needs. While many studies have suggested the link between increased potassium intake and reduced incidence of stroke, this makes it an ideal choice of food for patients suffering from cardiac problems.

4. Slows Tumor Growth 

A test tube study has suggested that increased ferulic acid levels in the blood can halt tumor growth. Another study reports that ferulic acid tends to kill the tumor cells in breast cancer. Since water chestnuts are a great source of ferulic acid they can offer immense benefits to cancer patients.

5. Aids In Weight Loss

Water chestnuts are a high-volume food due to their high water content. Since they are low in calories but a great source of carbs and protein, adding them to your diet can help you feel full for a longer time while providing you with all the beneficial nutrients.

Image source: foodblog

6. Improves Pain & Inflammation 

The high antioxidant content in water chestnuts tends to work against inflammation and pain in many chronic conditions. The antioxidants tend to scavenge the free radicals which can cause damage to internal organs.

7. Lower Blood Pressure 

The high potassium content found in water chestnuts offers great benefits to patients with high blood pressure. Since elevated blood pressure can give rise to many cardiac problems the increased potassium intake can help eliminate the root cause of them.

Read More: How To Train Yourself To Go To Sleep Early

Stay tuned to Brandsynario for the latest news and updates.

8 Ways You Can Try To Make Your Hair Grow Thicker

By
Dr. Rida Qamar
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8 Ways You Can Try To Make Your Hair Grow Thicker
Image Source: Styles At Life

How many of us haven’t dreamt about thicker hair locks at least once in our lives? While there can be a lot of upsides to having fine thinner hair, thicker hair tends to have a good body structure and holds styles in place without weighing down. Faking the illusion of thicker hair is quite impossible, however, it sure is doable with a lot of hair care products and making the right lifestyle choices.

On the quest to achieve luscious locks, you might be tempted to buy hundreds of vitamins and hair products. Meanwhile, experts recommend understanding the nature of your hair first. While achieving a thicker mane it is extremely crucial to stick to the routine that is catered to your hair.

Here are 8 ways you can try to maintain the volume and thickness of your hair.

1. Watchout For Lable ‘Thickening’ & ‘Volumizing’

When choosing the right hair product for your needs reading the labels is the first thing you must do. Achieving a thicker hair look is possible with volumizing and thickening shampoos. According to experts, volumizing shampoos help fatten and swell the hair cuticle to create a more airy feel and make the shaft look thicker while adding lift to the roots.

2. Alter Your Diet 

Changing your diet can have a permanent and beneficial effect on your hair. While hair products can only temporarily increase the thickness and volume – the diet can strengthen the hair bonds from within. Diet rich in omega 3, fatty acids, and proteins have been linked with increased hair growth.

Image source: bebeatiful

3. Say No To Hot Tools

As much as they make you look on fleek, hot tools are a no-go. Hot tools lead to hair breakage hindering hair growth and thickness. While blow drying makes the hair look fuller, long-term use can end up doing more harm than good.

Read More: How To Use Dry Shampoo The Correct Way

4. Don’t Overwash Your Hair 

Overwashing the hair can weigh them down removing excess oil which is beneficial for the hair shaft. Trying to find a hair wash routine catered to your hair type is the most important thing you need to do. Moreover, gently brushing the hair to distribute the natural oils throughout the shaft can do big things while adding volume.

Image source: greatist

5. Don’t Forget Your Scalp

Healthy thick hair starts from the scalp. Massaging the scalp to activate blood flow, and cleansing and scrubbing the scalp to reduce build-up and inflammation are some crucial things for good scalp health. It is essential to maintain oil balance on the scalp as it is essential to maintain it on the face.

Image source: feemein

6. Address Health Problems 

Stress and other underlying health problems tend to affect hair growth. Optimum estrogen levels in women are known to increase hair thickness and growth as compared to lower estrogen levels. Rule out any underline cause and consult a healthcare provider for essential vitamins and herbs which can be added to your diet.

7. Proper Brushing 

Finding the right brush and technique is another way of getting thicker luscious locks. Deliberately brushing the hair can lead to hair breakage which can end up compromising the volume of the body.

Image source: wikihow

8. Opt For A Dry Shampoo 

Dry shampoos are a great way to fake a thicker mane. Adding one to your beauty shelf can help you achieve the look within minutes without going the extra mile with the hair care routine.

Read More: 6 Brands Selling The Best Scented Candles In Pakistan

Stay tuned to Brandsynario for the latest news and updates.

7 Car Hacks No One Ever Told You About

By
Usman Kashmirwala
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Image Source: Visor PH

You occasionally find yourself in a jam. Your automobile breaks down, but you’re short on time and money. All of us have been there. Even though facing reality is never enjoyable, sometimes getting by requires only a little creative problem-solving. If you employ these 7 practical vehicle hacks, your car problems won’t continue forever. Look at them down below!

  1. DIY car mats

Image Source: The Family Handyman

Car mats lose their effectiveness over time. This is especially true if you have a busy family and have had a car for a long time. Here’s a quick tip for cleaning your automobile before the dirt accumulation pushes you over the brink. Throw away your old vehicle mats and get some carpet remnants from your neighborhood home improvement store.

  1. Sheets for unwanted odor

Purchasing an air freshener is never a guarantee. Some scarcely register, while others have an overpowering odor. But what you actually need is something that works. a remedy that will quickly remove the smell from your car.

  1. Paper towel holder

This auto hack will be useful whenever there is an unexpected spill or juice box explosion in the rear. A simple bungee cable and a roll of paper towels are all you need. And there it is—a homemade paper towel holder for your automobile.

  1. Finding lost items in your car

Every motorist has felt the anguish of losing their phone in the little space between the seat and center console. Try out this brilliant auto hack using foam pipe insulation and a pair of scissors to prevent tragedy from happening again. Fit the insulation between your seat and the console by cutting it to the proper size.

  1. Perfecting your parking with a tennis ball

It might be challenging to park your automobile in a garage, especially if you don’t have much room. The area designated for automobiles may quickly become a full-fledged obstacle course thanks to storage bins, bikes, and kids’ toys. The precision of parking can be improved by suspending a tennis ball from the ceiling to prevent future dents or scratches.

  1. Check your tire quality with a coin

This vehicle hack can let you determine whether your tires are still in excellent condition. Take a cent out of your change jar first. Second, insert the coin with Abraham Lincoln’s head facing the wrong way into a tire tread. You need new tires if you can still see his head. You have time if his forehead is covered.

  1. Repair a cracked window with polish and a nail

Image Source: Fab glass and mirror

Use this vehicle trick to stop your cracked glass from becoming worse when you’re short on funds and can’t get to the shop quickly enough. Just a bottle of transparent acrylic nail paint will do. Although it seems absurd, it always works.

Stay tuned to Brandsynario for the latest news and updates.

Discovering diverse stories around the world; Infinix X Discovery Global Vlog Challenge is now live!

By
Web Desk
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Infinix today announced the launch of the Infinix X Discovery Global Vlog Challenge, which aims to build an ecosystem of mobile videography captured by Infinix users. The campaign aims to inspire users of passion mobile photography thereby expressing it through creative short videos on various social media channels.

With the penetration of smartphones technology users and increased use of mobile based applications, users all around the world are  using short-form videos and vlogs as a way of expressing themselves on social media. Keeping thisneed in mind, Infinix recently announced ZERO 20, featuring an impressive world-first 60MP OIS + EIS based front camera, an excellent Auto-Focus function, and a 108MP high-definition three-lens camera for a cutting-edge photographic experience. Ultra-high resolution paired with OIS lets the user shoot photos and video footage with ultra-realistic clarity at all hours of the day. When it comes to videography, capturing high-quality footage with the OIS and EIS is now easier than ever with the Steady Shot feature.

Infinix Senior Product Director, Manfred Hong explained the usability of Infinix ZERO 20 camera by: ‘Infinix X Discovery Global Mobile Vlog Challenge will create a community and shared platform for global users to interpret themselves through mobile Videography, share their lives and stories as content creator, and interact with the greater community as well. The strategy effectively delivers the brand philosophy to inspire users to express themselves, document their lives, and explore the intricacies of their cultures.’

A True Passion for Content Creation

Sharing a shared passion for exploration, the core values of both Discovery and Infinix are remarkably similar. While the ZERO 20 explores itself using mobile content creation, Discovery leads human exploration in the natural world, showcasing the very best of Mother Nature. Infinix & Discovery will initiate the Global Mobile Vlog Challenge 2022 –‘DiscoverYourOwnStoryfromZERO’ – which will encourage users to pick up their smartphones and explore the world around them. The video taken on smartphones will display stunning content from all around the world as the individual perspective of the user or content creator.

The Awards will be evaluated by the Infinix expert jury, who will assess the photography entries based on the strength of creativity, quality and professional expertise. In addition, the campaign will introduce six distinct categories including, Exploration, Outdoor Sports, Travel, Fashion, Beauty, and Food. Each category will select the top three submissions and the works of the award-winning content creator will be displayed on Infinix’s global landing page. The final collection of artistic works will display multiple perspectives examining diversity and the beauty of life.

This exciting campaign is open to multiple platform engagements, including Meta/Facebook, TikTok and Xclub starting from   Nov 2022. All users participating in the campaign are to post the creative content to their respective social media accounts and to tag  @infinixmobile account, with the handles, #DiscoverYourOwnStoryfromZERO and #INFINIX.

Vlogging With Infinix ZERO 20

The newly launched ZERO 20 encapsulates the spirit of the Infinix & Discovery Global Vlog Challenge. Adopting a world-first 60MP OIS Front Camera and crisp 108MP Rear Camera, the ZERO 20 reflects an era when anyone can access the technology needed to become a mobile photographer & vlogger. The ZERO 20 gives users exactly what they need to capture the world around them, and themselves in stunning detail at a moment’s notice.

Showcasing impressive technology packaged in a stylish body, the world-class 60MP front camera, OIS+EIS anti-shake and stability features powerful auto focusing capabilities, and Super Night Selfie Mode, which provides consumers with a sublime selfie and videography experience.

The powerful front camera is complimented by a robust 108MP rear camera supporting a multi-style creation mode, offering creators more exciting possibilities for content creation. Additionally, the ZERO 20 is powered by MediaTek’s Helio G99 6nm processor offering a silky-smooth shooting experience to content creators that use multiple apps and put their device under a heavy load.

Committed To The User

According to App Annie’s 2022 Mobile Market Report, the data for 2021 indicates that, for every 10 minutes of mobile device use time, 7 minutes were spent on social media applications such as YouTube and Tiktok. An increase of time spent on photo and video applications demonstrates that social communication is still the dominant type of smartphone use. From this study, it would be a fair conclusion to state that mobile photography and video have become an important way for people to share their lives, express their feelings and interact with others.

Infinix X Discovery #DiscoverYourOwnStoryfromZERO depicts the ease of use and camera power to record or capture using through a smartphone only.  In order to take part in the Infinix X Discovery Global Vlog Challenge, users can post their creative content onto their social media platforms and use all relevant hashtags as well. If the content reflects the essence of exploration combines with creativity in true meaning then participants can also win the creative most Infinix Discovery IP boxes to continue their journey of content creation further!

President UMT announces scholarships worth $1 million for Turkish youth

By
Web Desk
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In a special meeting with His Excellency Mehmet Paçacı, Ambassador of Republic of Turkey to Pakistan, President ILM Trust/UMT Ibrahim Hasan Murad announced an educational scholarship worth $1 million for Turkish youth.

During the meeting, President UMT Ibrahim Murad condemned the recent terror attack in Istanbul, adding that the Pakistani nation expressed solidarity with their Turkish brethren in this hour of tragedy.

Mr Murad appreciated the efforts of the Turkish government to put the country on the road to progress. He said the Pakistani and Turkish people are like brothers and Pakistan would always stand by its Turkish brothers despite all odds.

In addition to the scholarship announcement for the education and capacity building of Turkish youth, Murad said. UMT would always welcome students and faculty from Turkey for higher education and research.

His Excellency Mehmet Paçacı appreciated the educational efforts of UMT and thanked President UMT for his generous offer of scholarships. He added that higher education institutions like UMT were playing a key role in nation building. The ambassador also praised the efforts and vision of Ibrahim Hasan Murad for the promotion of education.

Later, Ibrahim Murad presented a souvenir to the Turkish Ambassador, Mr Mehmet Paçacı.

Introducing EcoStar Automatic Washing Machine | Crown & Deluxe Series

By
Web Desk
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EcoStar presents an all new & amazing range of EcoStar Washing machines, consisting of fully automatic, twin tub, spinner and washer that offers you effective washing performance.

The fully automatic washing machine range features deluxe and Crown series, each of which comes with the capacities of 9.5 KG and 12 KG and has a warranty of 10+1 years (motors and parts).

Its advanced Real one touch operation & digital touch panel lets you operate your machine with just a single touch so you can relax while machine does all the cleaning for you!

Its sleek and elegant design with durable metal body and stainless-steel inner-tub not just elevates in beauty of your laundry room but also ensure longer life of the washing machine as well as your clothes.

Magic Drum Technology

EcoStar automatic washing is equipped with Magic Drum Technology that washes clothes with care & minimize wear and tear, to keep them safe and in great condition even after multiple washes.

Multiple Pre-installed Programs

Its pre-installed washing programs give you more control over your wash cycles and gives you convenience like no other. All you have to do is load the machine with dirty clothes and choose from multiple programs as per your needs. These programs include

Normal: For normal (cotton + Washing wear) clothes Heavy: For dirtier clothes Quick: For clothes requiring shorter cycle of washing Wash: to wash the clothes
Rinse: to drain out the dirt and soap from clothes Gentle: For less dirtier clothes Soak: For tough stains Fine washing: To wash sports clothes
Children cloth: for kids clothes Clean tub: to clean inner and outer side of the tub Air–dry: to dry the clothes Remain water: to reuse the water after last rinse

 

Fuzzy logic feature

Not just this, EcoStar washing machines come with features like Fuzzy logic that enables it to automatically decide the optimal time and program required to wash the clothes efficiently, based on determining the weight of clothes.

Power Failure Memory

If you are worried about extensive hours of load shedding and fed of restarting your washing machine every time it comes back, then, this will not be of worry anymore. EcoStar washing machines are designed as such to resume the wash cycle exactly from where it stopped with the help of yet another amazing feature, i.e. Power failure memory.

Hand wash technology

Even the hardest stains will now be gone with EcoStar automatic washing machine, which is equipped with special hand wash technology that keeps your clothes just as new with its powerful pulsator and magic drum.

Delay function

With delay function, now you can choose to finish your desired process in your desired time. If you are going out and want your machine to start the washing after 2hr, EcoStar Washing machine will be at your command. You can delay the function from 2 hrs to 24hrs.

Child lock

To keep your washing process safe from kids, you can also turn on the child lock function in this new EcoStar automatic machine.

The list doesn’t stop here, EcoStar automatic washing machine comes with multiple other amazing features like error alarm, program end alarm, 10 water levels, tempered glass cover, auto power off button, auto tub balance adjustment and many more.

The full range of EcoStar washing machines consists of the following:

Fully Automatic Twin Tub Washer Dryer
Crown series Deluxe Series Semi-Automatic
Digital Touch panel Soft press panel Available in two colors Big size unit Large load capacity
Real one touch wash Real one touch wash Elegant tempered glass cover Strong and durable plastic body Powerful motor
Elegant transparent tempered glass cover Elegant transparent tempered glass cover Concealed control panel for safety Powerful wash motor Low noise and smooth operations
8 wash programs 12 wash programs Strong plastic body Big pulsator Quick and efficient drying with 1300 RPM
10 water levels 10 water levels Powerful pulsator Anti-shock & rust – resistant Warranty: 3+1 years (Motor & Parts)
Magic drum Technology Magic drum Technology Cycle selector Low noise operations
Power failure memory Power failure memory Low noise Elegant design
Soft closing lid Soft closing lid Anti-rust Warranty: 3+1 years (Motor & Parts)
Strong metal body Strong metal body Warranty: 3+1 years (Motor & Parts)
Hand wash technology Hand wash technology
Fuzzy logic Fuzzy logic
Child lock Child lock
Delay function Delay function
Warranty: 10+1 years (Motor & Parts) Warranty: 10+1 years (Motor & Parts)

 

So get yourself the washing machine you and your family deserves as it provides the professional gentle fabric care that refreshens your clothes to a brand new look! Visit your nearest EcoStar store or order online through our website: https://dwphome.pk 

Benefits Of Travel Insurance When Traveling Abroad

By
Usman Kashmirwala
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Image Source: Feeta.pk

If you’re like us, here’s how you get ready for a long trip: You start pulling things out of your bag after realizing you packed much too much and it won’t close. You don’t actually need the snorkel gear, the sarong, or the second jacket. However, there is one item you must take without a doubt: travel insurance.

Many people consider the additional cost and wonder whether travel insurance is worthwhile. The response is typically an emphatic YES. Here’s why.

  1. Most of us can’t afford to lose our vacation investment

Image Source: World Packers

Let’s imagine that on your 25th wedding anniversary, you spend a heavy amount on a once-in-a-lifetime luxury trip across the Mediterranean. Your mother had a major fall the day before the sailing and winds up in the hospital. The cruise line is compassionate when you phone and explain what occurred, but you won’t get your money back.

Travel insurance is essential because of circumstances like these. If you need to cancel your trip for a covered cause and you have travel insurance with trip cancellation benefits, you can receive reimbursement for the nonrefundable, pre-paid expenses of your trip. Conditions like the insured person’s covered serious sickness or injury, that of a travel companion, or that of a family member, are examples of covered causes;

  1. Medical emergency abroad is very expensive

If you have travel insurance that includes emergency medical coverage, it may cover any losses incurred as a result of covered medical and dental crises that arise while you are travelling. Benefits for emergency medical transportation may cover the expense of bringing you home after a covered injury or sickness as well as any required transportation to the closest suitable medical institution.

  1. You don’t want minor mishaps to spoil your trip

Image Source: Insure My Trip

An investment in your pleasure is a holiday and that joyful travel sensation disappears when that vacation begins with a canceled flight, a missed connection, a lost suitcase, or another travel issue.

These circumstances can be improved with travel insurance. If your covered departure is delayed by six hours or more, you may be eligible for reimbursement for extra lodging/travel costs as well as missed pre-paid expenditures.

  1. Embassies usually have limited power when facing a medical emergency

What should you do first if there is an emergency when you are abroad? The majority of tourists call their local embassy for assistance, but they are frequently disappointed to learn that the staff’s authority is constrained. In addition to connecting you with other services, they may aid you in replacing a stolen passport, getting in touch with family and friends, locating medical or legal support, and interacting with the local police. However, an embassy cannot cover any of your travel-related expenses, including medical bills, lost wages, or emergency transportation (apart from extreme calamities that happen seldom).

  1. You can easily find affordable insurance

Image Source: Carnation Money Counters

The primary deterrent to purchasing travel insurance is likely costly. We comprehend! It might be challenging to spend even a little extra on insurance when you’ve already paid hundreds of dollars for a long-awaited cruise or resort holiday.

Many individuals are unaware that insurance may be quite reasonably priced. We’ll provide you with a variety of coverage options when you get a travel insurance quotation so you can choose the one that’s ideal for you and your travel plans.

Stay tuned to Brandsynario for the latest news and updates.

Khushhali Microfinance Bank repairs Wacha-Wana Bridge in Tirah valley

By
Web Desk
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Khushhali Microfinance Bank Limited has supported major repair work of the Wacha-Wana suspension bridge in Tirah valley to recommence commuting and restore transportation infrastructure in the Khyber Tribal District. Elevating the quality of life is the focal point of Khushhali Microfinance Bank’s social initiatives, and this award-winning financial institution contributes generously towards community welfare and sustainability.

In a vastly underdeveloped region with impoverished local communities that are deprived of basic life amenities, Khushhali Microfinance Bank has taken it upon itself to create easy access in the devastated area. Despite numerous challenges, Khushhali Microfinance Bank was able to establish multiple branches in other remote areas, which are not only integrated with the mainstream financial sector of Pakistan but also leverage the technological stack to tap into the potential of the remote dwellers and provide broader financial inclusion. Through concerted efforts to improve the lives and livelihoods of the locals, Khushhali Microfinance Bank is committed to launching more and diverse progressive initiatives in the coming years to help serve these communities better and drive sustainable economic growth.

Over the past decades, nearly 30,000 residents have been impacted by geopolitical instability and militancy in Tirah Valley. Thousands of families lost their homes and livelihoods before peace and stability were restored in the valley through the Pakistan army’s concerted efforts. Witnessing the daily struggles of the locals, Khushhali Microfinance Bank decided to step in and provide utility to the people it serves by repairing the suspension bridge. By restoring the Wacha-Wana suspension bridge, this remote region’s accessibility will be reinstated so that the socioeconomic rehabilitation of its underserved community can be facilitated.

To ensure the safe arrival of the displaced residents after over 12 years, Khushhali Microfinance Bank in conjunction with the Pakistan army is systematically effectuating rehabilitation work in the Khyber Tribal District. These recovery efforts entail fixing roads and key infrastructure to reconstruct the previously conflict-torn region.

The president and CEO of Khushhali Microfinance Bank, Mr. Ghalib Nishtar said, “We are pursuing a vision to accelerate socio-economic growth in Pakistan. Restructuring this important bridge in Tirah Valley is also a part of our resourceful efforts for the well-being of the masses. Khushhali Bank is expanding its network for the financial inclusion of Pakistan’s vast, unbanked, underserved population. Customer-centric innovations and deployment of advanced technologies have enabled Khushhali Microfinance Bank to enrich its operational performance.”

This project is a part of “Khushhali for Everyone” – an exemplary ‘Corporate Social Responsibility’ program by Khushhali Microfinance Bank to invest in human development, empowerment, plantation, and environmental sustainability.

Parishae Adnan showcases her debut collection at District 19

By
Web Desk
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Parishae showcased her debut Fall/Winter 2022 collection this weekend. Parishae Adnan’s collection is a take on femininity, women’s empowerment and fashion, which has evolved over the years and continues to do so with the changing times. The collection consisted of a total of 25 beautiful looks.

The collection is titled “Un-Gaze,” a double-edged play on the encapsulation of the female form. It aims to vanquish the male gaze and puts the power and control back in women’s hands. The collection emphasizes the need for sustainability and green living at the forefront. Adnan worked with an environmentally-friendly approach while designing the capsule couture collection.

Talking about the collection, Parishae says, “This collection is about coming into power and realizing that it exists. The game changes when one becomes aware of it. To be honest, I’m a little tired of men depicting what femininity should be defined as. I reject society’s version of femininity in favor of the modern aesthetic. As one world is ending and another one is about to begin, I take this moment to recognize the need for empowerment and sustainability, the need for fine construction in garments, and the need for longevity in a world where our attention span and desire for consumption far exceed our ability to produce.”

Several notable names were a part of the designer’s debut show. These include Pakistan football team captain Hajra khan, comedian Faiza Saleem, travel blogger and comedian Amtul Baweja, activist Mehrub Moiz Awan and renowned journalist and influencer Sabah Bano Malik among others. Renowned makeup stylist Nabila and her team did the hair and makeup for the show.

The models strutted to the musical talent of renowned DJ, Dr. Hassan Mallick (Nirvana Principle). The tracks, that consist of film dialogues and classic songs, repurposed to fit the message, not only complemented the overall vision, but also proved to be a reminder of the fact that freeing oneself of the male gaze is everyday work.

Parishae dedicated the collection to her mother for being a source of inspiration, teaching her everything she knows about the world of fashion and womanhood, and for making her the person she is today.

As the Karachi sky turned from shades of pink to blue the creatives of Karachi socialised and conversed on the importance of revolution through fashion. It is this next generation of creatives that enable such conversations and representation

Are you Ready? TCL Gamers League is now coming to Lahore with the biggest pool prize of 1.5 M

By
Web Desk
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To add immense excitement and celebration to the spirit of eSports, Pakistan’s No.1 LED TV brand, TCL Electronics, brings the biggest Football E-Gaming Event, “TCL Gamers League 2022,” with a massive prize pool of PKR 1.5 million. The registrations are now open for Lahore for which TCL is all set to conduct its Qualifier Round on 18th and 19th of November and Grand Finale on 20th of November at Packages Mall, Lahore.

Karachi Qualifier Round is concluded on 13 November 2022 at Lucky One Mall Karachi through which 12 finalists have reserved their spots in Grand Finale on 20 November 2022. The Karachi Qualifier Round had an exciting footfall of more than 10,000 people who attended the thrilling event that was full of amazing games and surprises for participants.

TCL also screened ICC T20 World Cup Final that filled the air with more thrill and excitement by bringing all the cricket and football fans under one roof at Lucky One Mall Karachi. The event was also attended by notable lifestyle influencers and favorite gaming bloggers that added more joy to the experience of participants.

TCL is now all set to bring the biggest E-sports football gaming tournament to Lahore where the gamers can try their luck to win prize pool of over 1.5M along with having the most amazing gaming experience at Packages Mall, Lahore.

Register NOW (Limited slots available): https://bit.ly/3FTzHHB

Why Are EV Makers Losing Thousands Of Dollars On Cars?

By
Usman Kashmirwala
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Why Are EV Makers Losing Thousands Of Dollars On Cars?
Image Source: GeoTab

Who would have imagined that base metals, which are required for making batteries, would be so pricey? It’s that time of year once more when automakers display their Q3 balance sheets, but prices have increased for 2022, and tiny EV manufacturers are the most negatively impacted. by Reuters

Electric vehicle (EV) manufacturers’ quarterly reports from the last two weeks reveal that they are having difficulty meeting their delivery deadlines and are quickly depleting their financial resources.

The Elon Musk Effect

Tesla generates significant revenue for Elon Musk. At least one significant investor believes it is too much and has requested a court to order Musk to return the funds. Perhaps the Twitter acquisition aroused concerns about how Musk was actually allocating his time when seated at the CEO desk.

During the five-day trial, a Tesla (TSLA.O) shareholder aims to show that Musk exploited his control over the board of the electric car manufacturer to demand conditions of the 2018 package, which didn’t even need him to work at Tesla full-time. Elon Musk, the CEO of Tesla, is expected to testify this week to defend his $56 billion compensation package against claims from shareholders that it was fixed with simple performance goals and that investors were misled into supporting it.

Image Source: Cars Guide

Microchips, our trusted companion. Automakers have been rationing parts and limiting production for years due to a lack of supplies. However, it appears that automobile manufacturers are now reducing fewer models, which indicates an increase in chip supply.

According to Auto-Forecast Solutions’ most recent estimate, 3.9 million vehicles have been cancelled by automakers globally this year, a slight increase from the 3.93 million units it previously reported. The figures represent a much-needed relief for the sector. As demand in other industries declines, the availability of microchips could increase the following year.

Honda and Nissan; diamonds in the mud

For automakers, the last several years haven’t been ideal. Just building and selling automobiles has become challenging due to production restrictions, ongoing lockdowns, and ever-changing client whims. However, Honda and Nissan assert that they have become diamonds as a result of such pressure.

Electrical Vehicle Profitability

EVs are the future of the automobile industry, but they haven’t yet shown themselves to be financially successful. Customers still need to be persuaded that an EV is preferable than an ICE vehicle despite high costs and poor manufacturing. But GM anticipates that will all start to change within the next several years.

Image Source: cfr.org

After years of development, GM is indicating that it is now prepared to begin manufacturing electric vehicles in sufficient quantities to boost sales and begin reducing costs. When its mass-market Chevrolet brand begins selling a battery-powered Silverado truck and more economical Blazer and Equinox electric crossovers, it is anticipated that its drive into EVs will really get going.

It’s doubtful that manufacturers would flood the market with vehicles at pre-pandemic levels when chip supplies begin to recover. However, if they can start really satisfying client demand and produce enough products, dealers may find it difficult to maintain their markups.

Baaghi Drama on Urdu1: Osman Khalid Butt Makes a Grand Entrance!

By
Umaima Nadeem
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The stellar drama, Baaghi, continues to create enthusiasm and excitement amongst the audience as Kanwal Baloch, played by the striking Saba Qamar, she strives to rebel against the social media chaos created by Salman Ali who took advantage of Kanwal’s clip just to increase his show’s rating.

The episode opens up to Kanwal calling her family for the first time after she fled from her village. Upon inquiring, she gets to know from her sister that her family is facing a tough time ever since she has left, to which Kanwal promises that she will send money to support her family.

Despite Rehan telling Kanwal to not send money to her family as she hardly manages her own expenses, the head-strong girl decides to money-order Rs. 15,000 to them.

On the contrary, Abid is having a fancy time with another girl. Upon giving less monthly expense to his mother, Ruby exposes her husband’s affair with other women on whom he spends enormous amounts and woos them by giving free goods.

Coming back to Ms. Baloch, she continues posting her videos and “Girl power” statuses on her social media page. A number of people support her while, simultaneously, a large number of people backlashed her, but this did not stop the insurge.

Saba stole the show with her dialogue,

“agar zindagi main khush rehna hai to khud-gharz aur munaafik ho jao”

The story takes a new exhilarating turn when Kanwal reaches the post-office and is filling a form, and accidentally leaves the envelope containing money in a register on the inquiry counter.  The “angel-dressed-as-a-man”, Shehryaar, played by the da[[er Osman Khalid Butt, comes to the rescue where he pitches in his own money for Kanwal.

While the unfortunate star was working hard to find a grade A opportunity to start her modeling career, her lucky strikes when a businessman watches her bizarre singing audition and calls Gohar to appoint Kanwal as a model for an international brand based in Dubai.

Towards the end of the episode, we witness Shehryaar’s mom speaking words of sympathy for Kanwal over her audition’s video. Upon watching the video, he starts pondering upon the whole situation and starts wondering if Kanwal is actually innocent or all of it was a publicity stunt.

In the end, Kanwal again posts a video on social media and gives “An open challenge” to the judges of the reality show that she will prove them wrong and will show everyone that she can sing really well.

The ups and down and switching between various emotions were quite evident during the episode. No doubt, Saba has been a crowd-puller throughout the drama and has awed the viewers with her super-real acting and jaw-dropping dialogues.

To see what else happened during the episode, watch Baaghi here:

https://www.youtube.com/watch?v=PISv_EZ-43g

Baaghi Urdu1 Review: Kanwal Takes Over Social Media by Storm!

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Here’s How You Can Survive A Cobra Bite

By
Usman Kashmirwala
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Here's How You Can Survive A Cobra Bite
Image Source: AZ Animals

Cobras may be found throughout a large portion of Africa, the Middle East, India, and the remainder of South Asia. They go on from there into Southeast Asia and Indonesia. They might come into contact with billions of individuals as a result.

Cobras often release a neurotoxin that can paralyze the heart and lungs and interfere with nerve signals. This is distinct from the behavior of many vipers, such as rattlesnakes. The hemotoxic they often possess targets the blood vessels, resulting in bleeding and tissue damage.

The bright side

Don’t assume cobras are hostile despite the large incidence of fatalities and envenomings (bite-related venom ingestions). When trapped and startled, cobras put on a theatrical display, rising up, expanding a hood, and hissing loudly, but Whitaker explained that this was just out of fear rather than violence. The snake merely requests solitude.

Cobras don’t like to bite people, according to Kim Gray, curator of herpetology and ichthyology at the San Diego Zoo Wildlife Alliance. The snake needs venom since it consumes entire foods and lacks limbs to aid in the digestive process. Venom is vital to the snake and is used to paralyze prey and start the digesting process. In order to avoid wasting its venom, it avoids indiscriminately biting and envenoming as many people as it can.

What are your chances of getting bitten

Image Source: associationofanaesthetists

According to Brandehoff, the vast majority of cobra bites occur to agricultural workers in fields and other locals, who are frequently low-income individuals who live in homes with easy access and who sleep on the floor.

What to do if you encounter a cobra

Image Source: IFL Science

The experts all agree: Don’t bother the snake.

Gray advised moving cautiously and quietly away from the snake while, if possible, keeping an eye on its whereabouts. If you’re outside, move to a space that’s open and clear of bushes and rock outcrops. She insisted that you shouldn’t use a broom, a shovel, or anything else to attempt and subdue, catch, or kill it.

What to do if it bites you

Cobra bites are a really severe matter. They do not, however, constitute a death sentence.

The majority of snakebites, including cobra bites, are not lethal. said Whitaker. But every snake bite requires emergency medical attention. The most crucial action is to get to a hospital as soon as possible. There is only one treatment for a snake bite, and that is anti-venom, therefore do not turn to any traditional or home remedies.

In order to prevent more injury, Gray advised that you immobilize the biting limb, proceed to the nearest hospital without delay, and make a record of where the bite happened and the time it occurred.

If it is safe to do so, take a description or a picture of the snake as well. This may facilitate medical therapy.

People may suggest a crepe wrap if the cobra that bit you only has neurotoxic venom since this can assist prevent the transmission of the poison from one limb to the rest of the body.

A wrap may also do more damage than help if the venom has hemotoxic characteristics since it may hurt the tissue surrounding the bite.

Nutella Too Expensive? 5 Local Substitutes You Can Find In Pakistan

By
Dr. Rida Qamar
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Nutella is a household staple or at least it used to be. With rising inflation and increasing duties on imports, it’s difficult to find it in your favorite supermart aisles. While switching to a different option might seem daunting given the signature flavor of Nutella. You still can find some great local options in the local markets. All you need is to adjust your palate a bit. This gives us a chance to try local and promote our products.

Here are all the brands rolling out their version of the classic hazelnut spread.

1. Mitchell’s 

Mitchell’s is a household brand so it doesn’t come as a surprise that their huge range of products also includes a hazelnut chocolate spread. The huge 350g bottle comes in handy glass packaging. Mitchell’s spread is a great alternative since the taste resembles the most to Nutella.

Image source: brandvoice

2. Candyland’s Choc-Oh Spread

Candyland is the OG when it comes to chocolate spread and the nostalgia doesn’t let it come closer to Nutella. The Candyland’s spread isn’t just a chocolate spread but a whole mood getting us immersed in the chocolatey delight.

Image source: Facebook

Read More: 5 Delicious Recipes For The Most Perfect Mushroom Soup

3. Young’s Choco Bliss Hazelnut 

Young’s is another familiar name that is famous for its spread. The Choco Bliss flavor has a distinct nutty flavor offered by Nutella at a fraction of the price.

Image source: Facebook

4. Young’s Choco Bliss Milk Chocolate Spread

If you are not a fan of the nutty version, this classic milk chocolate flavor is enough to satisfy your sweet tooth. It comes in convenient glass and economical tub packaging without compromising on quality and taste.

Image source: blogvoice

5. Naturella Hazelnut Spread

The Naturella Hazelnut Spread offers a distinct nutty flavor that surely deserves a spot in your pantry. Make sure to check out this local version for a delicious nutty delight.

Image source: daraz

Have you tried any of these local products? Share your favorites in the comments below.

Read More: Pasta Hacks That Will Take Your Cooking To A Whole New Level

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4 Stores In Pakistan Where You Can Shop For Preloved Branded Sneakers

By
Dr. Rida Qamar
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Sustainability is in style and there is no better way to be sustainable than getting your hands on preloved designer stuff. The increasing carbon footprint left behind by fashion companies is adding massively to global warming.

Sustainable brands, on the other hand, offer a consumer-friendly way to significantly reduce ecological waste since they use natural and recycled material reducing chemical waste. The lowered demand for mass production and reserving the natural resources are also some of the benefits offered by it. However, sustainable fashion can become quite heavy on the pocket despite their potential of being long-lasting. Hence, preloved brands offer a great economical option as you play your part in reducing global warming.

Here are four local brands you can check out for proven sneakers.

1. Athletic Corner 

The athletic corner offers a great variety of sustainable and fashionable high-end sneakers and shoes in a variety of ranges. Their thrift shoes are available both online and in-store to help you try and pick the one that suits and fits you the best. From Adidas to Polo and Mango, Athletic Corner offers both slightly used and pieces in mint condition.

2. Hop Kicks 

There is no better time to get your hands on preloved sneakers than right now as Hop Kicks is offering amazing discounts as part of their 11.11 campaign. You can avail great discounts on a variety of designs and models. All you need to do is to pick your favorite model and place an order on the website.

Read More: Here’s Why People Are Questioning The Designers At Nishat Linen

3. Khazanay 

Khazanay stands true to its name as its collections are nothing short of a treasure. The brand offers a great variety of shoes in not just sneakers but all styles. If in-person shopping is your forte then their store in Zamzama Karachi is the one you need to check out for amazing discounts and exclusive designs.

4. Swagkicks.com 

The designs offered by Swag Kicks are enough to make us daydream about shoes. Their stylish and comfortable collection is a must-have staple in your everyday wardrobe.

Read More: 7 Winter 2022 Sales In Pakistan You Need To Checkout

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The Curtain Comes Down on the Third Karachi Biennale – Pakistan’s Biggest Exhibition showcasing the intersection of art and technology

By
Press Release
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After giving the city of Karachi and its people a visual and sensory treat for two weeks, the Karachi Biennale (KB22) finally closed on November 13. Its official closing ceremony was held here earlier today at NED University, City Campus, one of the nine venues where the Biennale was held and was attended by participating artists, supporters, partners, media and cultural change-makers.

Speaking on the occasion, Faisal Anwar, Hybrid Artist and Curator Karachi Biennale 22, said, “Karachi Biennale 22 ‘s journey was full of joy with passion and hard work. It has been a point of reflection in the city of Karachi in the 75th year of Pakistan, amidst global contemporary art movements. I am sure that Collective Imagination, Now and the Next, has set up new directions in artistic expression, interdisciplinary collaborations, audience engagement and standards in presentations. I look forward to the new exciting, and emerging hybrid art forms that will continue to evolve in the years to come in Pakistan.”

Niilofur Farrukh Managing Trustee, Karachi Biennale Trust said, “We are delighted that the Karachi Biennale was so enthusiastically received by public audiences, particularly the youth. For two weeks people searched for art all over Karachi, from heritage sites to galleries and in the process discovered fragments of Karachi’s history.

Art, made immersive and exciting with augmented reality, virtual reality, sonic and wearable art, was a source of wonder and opened new conversations about creative possibilities. Linked to Pakistan’s 75 year celebrations, Karachi Biennale highlighted the works of major artists like Ali Imam, Zahoorul Akhlaq and Shazia Sikander in its keynote talks and introduced them to the younger generation”.

It may be noted that the theme of this year’s city-wide art event was Collective Imagination: Now and the Next. Curated by Faisal Anwar, it brought together hybrid artists from Pakistan and 13 other countries and enabled them to extend the boundaries of technology as a medium of art. The theme attracted students and young professionals in large numbers to the nine venues across the city. The third biennale’s goal was to connect the people to their city and help lead it to the future – a future where virtual reality, augmented reality and other immersive, sensory experiences are used to convey the most important messages, from environmental protection to equality and inclusion.

There was much excitement as everyone waited for the two Art Prizes – KB22 Shahneela and Farhan Faruqui Popular Choice Award and KB22 Langdon-Malik Foundation Performance Art Prize – to be announced as the competition had been stiff and everyone wanted to know which two had eventually won. The winners for the Performance Award was Cosmic Tribe. The commissioned artist for the bespoke trophy was Affan Baghpati.

Popular Choice Award went to Syeda Sheeza Ali. The commissioned artist for the bespoke trophy was Nabahat Lotia.

Befitting the enthralling work displayed in KB22 the grand finale brought the Biennale to a close on a high note with an enthralling performative work with the Rubab and Chitrali Sitar by KCR, and scrumptious street food.

Here’s What Apple Is Planning For Its Mixed-Reality Headset

By
Usman Kashmirwala
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Image Source: Daily VR

Recent job postings by Apple revealed details about its future mixed-reality headset. Additionally, AirDrop is restricted in China, the corporation is having trouble hiring a new design leader, and Covid lockdowns reduce iPhone sales. Apple also brings on a new CIO. Last week in Power On, Apple announced intentions to replace “Hey Siri” with the simple term “Siri.”

What we know

Next year will see the release of Apple Inc.’s next significant product, a mixed-reality headgear that the corporation thinks will catapult it into a new computer era. However, the company’s job postings and employee changes provide a sneak peek at some of the device’s capabilities.

Image Source: World Is Small

Here’s what we already knew: Since this is a premium product with a Mac-level M2 chip, more than 10 cameras will be placed both inside and outside the headset, and it will have the highest-resolution displays ever included in a mass-market headset, the headset itself is probably going to cost between $2,000 and $3,000.

Additionally, we are aware that realityOS, a brand-new operating system for the device, will support mixed reality versions of popular Apple programs like Messages, FaceTime, and Maps. Internal work on the first iteration of the OS, code-named Oak, is coming to a close; it should be prepared for the new hardware by the end of the current year.

Apple’s job postings

Thanks to recent Apple job postings and changes to the Technology Development Group, or TDG, team that created the next headgear, we are now learning more information.

According to a few job postings, Apple is stepping up efforts to reinforce the gadget with content. The organization is looking for a software producer that has knowledge of gaming asset pipelines, visual effects, and the creation of digital material for augmented- and virtual reality settings.

In addition, Apple is searching for engineers to work on the creation of development tools for augmented and virtual reality. Unsurprisingly, it seems that the business wants its upcoming operating system to include App Intents, which let apps to interact with features like Siri and Shortcuts.

The best brains behind the product

Apple’s design staff is losing talent, making it more difficult to choose its next Jony Ive. The company’s design team, under top scientist and innovator Jony Ive, came up with new items and decided on the style and feel of its gadgets. But that core group began to disintegrate at the same time that Ive begun to distance himself from Apple. Ive’s team has lost at least 15 people since the introduction of the Apple Watch due to excessive drainage and pressure, leaving only a few of the original staff.

The former chief information officer of Facebook is now Apple’s CIO. Both of Apple’s top two IS&T (Information System and Technology) executives are departing. That created a large hole. Even while this section of Apple may not be the most fascinating, it is one of the most important, managing the back-end infrastructure that enables workers, clients, and suppliers to connect and maintains services like the online store.

Stay tuned to Brandsynario for the latest news and updates.

Financial Mistakes That Can Cost You In The Long Run

By
Usman Kashmirwala
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Financial Mistakes That Can Cost You In The Long Run
Image Source: Khaleej Times

Don’t be shocked if you make some of your worst financial blunders in your teens and twenties since making financial decisions is a skill that you become better at over time. Even the timidest person may learn the skills necessary to manage their finances well. It all boils down to developing wise financial practices that, over time, should (ideally), result in a sizable savings cushion in your bank account. But in order to get there, you must be aware of the most frequent financial blunders and how to prevent them in order to avoid failing at the first obstacle.

The most typical monetary errors and how to correct them are listed below:

  1. Not having a monthly budget

Unbudgeted spending is a relatively common financial blunder. Often, it’s the small, invisible indulgences that drain our bank accounts. These can include paying for an expensive gym membership, going out a lot, or taking unneeded cab journeys (although this discount code or this one can help). On occasion, these purchases may be acceptable. However, there becomes a problem when they start to become a habit and don’t fit into your monthly budget.

  1. Not earning money in your free time

It’s crucial to choose a side hustle that you can do in your spare time, and not simply for your cash account. Having a little extra money might help you get closer to your long-term financial objectives. It’s also a technique to make sure you have the extra money to reward yourself when you want to.

  1. Running up a credit card bill that you can’t pay off

Image Source: Sherman Wealth Management

A one-way trip to financial bankruptcy is using your credit card as “free money” rather than merely using what you have. If you have a credit card, use it the same way you would a debit card.

  1. Not negotiating your salary when you are starting a job

Not negotiating your wage before beginning a new job is another costly error. For two reasons, pay negotiations are crucial. First and foremost, you need to make sure you have enough cash on hand to pay for necessities like food and rent right away. Second, discussing your pay establishes the tone for your interaction with your employer. You are undervaluing your labor and encouraging your employer to do the same if you enter the negotiation with an extremely low amount.

  1. Not having an emergency fund

Image Source: Let’s Be Game Changers

There must be an emergency fund. Without one, you can find yourself turning to temporary fixes that you’ll regret in a few years. This money needs to be sufficient to cover any shortfalls, such as tardy student loan payments or unexpected phone failures necessitating the purchase of a new phone.

  1. Having unrealistic financial goals

It’s challenging to predict your exact position in 10 years. But it’s important to think about some of your long-term objectives. Do you intend to purchase a home? Would you like to launch a business? Do you intend to travel extensively? All of these fantastical concepts have one thing in common: they call for careful financial planning.

Stay tuned to Brandsynario for the latest news and updates.

Impossible Is Nothing: Adidas Rolls Out Its Latest Campaign Ahead Of FIFA World Cup 2022

By
Dr. Rida Qamar
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Adidas has launched its latest campaign ahead of FIFA 2022 to commemorate the love that unites football fans and players all around the world. The campaign which is going to run for a whole month has started with the launch of the film The Family Reunion. The film stars some of the biggest stars and icons including, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Stormzy and Lionel Messi, Pedro ‘Pedri’ González López and Serge Gnabry.

Adidas Unites Players & Fans

Florian Alt, VP of Global Brand Comms at Adidas talked to a publication about the campaign saying,

“There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home.” 

“During the next month we’ll see new players break onto the scene, an underdog beat the odds, unbelievable goals, and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”  

Read More: “Believing Is Magic”- Coca-Cola Launches Its FIFA World Cup 2022 Campaign

Adidas, as the official sponsor of the FIFA World Cup 2022, is gearing up for a month full of events and festivities. As part of the campaign, Adidas is also building an official zone for fans in Qatar at ‘Al Rihla Arena’. The one-of-a-kind immersive experience will give its fans a deep insight into the football world while live streaming matches, arranging meet-and-greet sessions between the fans and players, and setting up a range of content that can be experienced through augmented reality.

Image source: adweek

Adidas & FIFA Partnerships 

Adidas has had a long history of partnering with football tournaments. According to the latest reports by Vicky Free, Adidas’ global head of marketing, the brand is gearing up to sponsor the Women’s tournament in 2023 as well.

“Following the awesome experience we had with the 2022 Women’s Euros in the U.K., 2023 will be an amazing opportunity to celebrate how women love and play the game, and to bring more into the sport, particularly football.”

Read More: ITV Partners With Google Pixel & KFC Delivery For 2022 Fifa World Cup Coverage

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