Impossible Is Nothing: Adidas Rolls Out Its Latest Campaign Ahead Of FIFA World Cup 2022

Adidas has launched its latest campaign ahead of FIFA 2022 to commemorate the love that unites football fans and players all around the world. The campaign which is going to run for a whole month has started with the launch of the film The Family Reunion. The film stars some of the biggest stars and icons including, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro ‘Pedri’ González López, Stormzy and Lionel Messi, Pedro ‘Pedri’ González López and Serge Gnabry.

Adidas Unites Players & Fans

Florian Alt, VP of Global Brand Comms at Adidas talked to a publication about the campaign saying,

“There is a rare moment, once every couple of years, at the beginning of the World Cup when it truly feels like impossible is nothing. A time when players and fans come together united by the belief that they will bring the trophy home.” 

“During the next month we’ll see new players break onto the scene, an underdog beat the odds, unbelievable goals, and widespread celebrations taking place across the globe. It’s precisely that spirit that our campaign hopes to inspire in fans around the world.”  

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Adidas, as the official sponsor of the FIFA World Cup 2022, is gearing up for a month full of events and festivities. As part of the campaign, Adidas is also building an official zone for fans in Qatar at ‘Al Rihla Arena’. The one-of-a-kind immersive experience will give its fans a deep insight into the football world while live streaming matches, arranging meet-and-greet sessions between the fans and players, and setting up a range of content that can be experienced through augmented reality.

Image source: adweek

Adidas & FIFA Partnerships 

Adidas has had a long history of partnering with football tournaments. According to the latest reports by Vicky Free, Adidas’ global head of marketing, the brand is gearing up to sponsor the Women’s tournament in 2023 as well.

“Following the awesome experience we had with the 2022 Women’s Euros in the U.K., 2023 will be an amazing opportunity to celebrate how women love and play the game, and to bring more into the sport, particularly football.”

Read More: ITV Partners With Google Pixel & KFC Delivery For 2022 Fifa World Cup Coverage

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