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Car sales begin to drop sharply in Fiscal year 2023

The car sales dropped 59% in July month on month (as compared to June), the first month of the fiscal year 2023 – to begin the year on a jinxed note.

“The sales clocked in at around 14000 units (both PAMA members and non-members sales), down 59% month on month,” read a Topline Securities’ research report.

Few new car assemblers, such as United Motors, Lucky Motor Corporation and Changan, don’t share their data with the Pakistan Automotive Manufacturers Association (PAMA) as they are not the association’s members yet.

The reasons for decline of sales in June have been production issues, higher car prices, inflation resulting in low purchasing power of consumers, less working days due to Eid ul Adha holidays and restrictions on auto financing in July.

The sales have also dropped by 52% as compared year on year (as compared to July last year).

Toyota posted a decline of 62% to 2,375 units primarily due to non-production days in the month of July. Similarly, Hyundai sales were down by 89% month on month to 201 units from 1,871 units in June.

Suzuki sales dropped by 58%. All variants of the company reported decline in the range of 57% and 95% month on month basis except for Alto where sales increased to 4,618 units from 1,216 units in June largely due to low base effect.

Honda also recorded a decline of 35% month on month to 2,537 units in July led by decline in sales of city and civic units by 30%.

Amongst Tractors, Millat Tractors (MTL) recorded a decline of 60% MoM and 65% year on year to 1,011 units. Al Ghazi Tractors (AGTL) recorded sales of 1,243 units, down 48% month on month and 12% year on year.

Pakistan bike sales were down by 33% month on month and 34% year on year in July.

Trucks and buses sales were down 22% month on month and 37% year on year to 379 units in July primarily due to drop in transportation activities amid slow-down in overall economy.

The decline in sales of the auto industry in July is precursor to the industry’s annual sales in the complete fiscal year as the reasons for drop in sales is expected to sustain for the coming months too.

Toyota has just announced a decrease in prices of its car after sharp appreciation of the rupee against dollar recently. Other assemblers may also follow. But prices may still remain on the higher side while high inflation may keep purchasing power limited therefore forcing low demand for cars.

Meanwhile, the supply side will also remain under pressure as Finance Minister Miftah Ismail has also said that the government will keep imports reduced till September at least in an effort to bring the economy out of crisis.

Government has reduced imports of CKDs by limiting imports to only 50% of their average imports of the last four months which is expected to go up to 70% by September.

It means car assemblers may not be able to cater even subdued demand.

Some experts see demand falling between 25% and 35% this year. It means profitability of the car assemblers will take a hit.

5 Nutritious Treats You Can Make With Banana Peels

For some of us, cooking with banana peels is not news. South Indians, especially in Kerala and Tamil Nadu, have plenty of traditional banana-based recipes, including the peel. Be it out of necessity or creativity, it is the season of banana peels, and nothing can convince us otherwise.

Try these dishes with peels you will go wild for.

1. Banana Peel Chutney 

The recipe is best made with organic banana peels, but for non-organic bananas, soak the peels in 4 parts water and 1-part white vinegar for 20 minutes before rinsing—a perfect option for summer lunches and gifts.

Ingredients

  • 6 ripe banana peels
  • 2 tablespoons of oil
  • 1 large onion, diced
  • 1 garlic clove, chopped
  • 2 dried red chillies / red chilli flakes
  • salt per taste
  • 1 tablespoon of black mustard seeds
  • 3 tablespoons of garam masala
  • 1 tablespoon of sugar
  • 1 ripe banana
  • 500 millilitres of orange juice

Instructions

  1. Soak the brown banana skins in cold water for an hour, replacing the water twice during that time, and then drain. Put the skins in a saucepan with fresh water, bring to a boil, simmer for five minutes, then drain and leave to cool. Once cool, roughly chop the skins into small pieces.
  2. Heat a large saucepan with a tablespoon of oil over medium heat. Add the onion, garlic, chilli and a teaspoon of salt, and saute for five minutes. Stir in the mustard seeds, curry powder, sugar, the chopped banana skin and one chopped banana. After two minutes, add the orange juice and leave to simmer for 10 minutes, until jammy.
  3. Decant into sterilised jars and keep them in the fridge for up to a month.
Image source: butterkicap.com

2. Banana ‘Bacon; Strips

This recipe is exactly what it sounds (and looks) like, raw banana peels that have been marinated in a mixture of sauces and spices. Banana bacon is a perfect rendition for all vegans and vegetarians.

  • 1 tablespoon soy sauce
  • 1 teaspoon vegan Worcestershire sauce
  • 1/4 teaspoon onion powder
  • 1/4 teaspoon garlic powder
  • 1/4 teaspoon salt
  • 1 teaspoon dark brown sugar
  • 1/2 teaspoon liquid smoke
  • 1/2 teaspoon smoked paprika
  • 1/4 teaspoon black pepper
  • 2 banana peels, cut into four strips
  • 1/2-3/4 tablespoon avocado oil

Instructions

  1. Using a spoon, knife, or offset spatula scrape the pulp from the skin and discard it. Combine all marinade ingredients in a bowl, and blend until combined.
  2. Add the peels in a flat layer making sure to coat them evenly. Let them sit in the fridge for 2-4 hours. In a cold skillet, add oil, and lie down the peels with half an inch of space between them (do not overcrowd the pan). Do not put any excess marinade in the skillet, but don’t rub the peels free of the marinade. Over medium-low heat, let the peels begin to sizzle, and sputter for a couple of minutes, then flip them.
  3. Do this 2-3 times until the sugars have caramelised and the peels become dark and pruny. The appearance could be different based on the bananas you use. After about 12 minutes, remove the peels and place them on a wire rack to cool. Serve immediately, or store in an airtight container—only suitable for about 48 hours.
Image source: butterkicap.com

3. Banana Peel Smoothie 

Did you know you can use banana as a whole in your smoothie? Yes, you heard that right! Banana peels are a good source of nutrients. So, skin the dumping and try your smoothie with the peel today.

Ingredients

  • 2 organic bananas, unpeeled
  • 2 apples, unpeeled
  • 0.5 – 1l milk or dairy-free alternative
  • A handful of almonds (optional)
  • 1 tsp cinnamon

Instructions

  1. Wash the fruit thoroughly.
  2. Core the apples and cut off the ends on both sides of the bananas.
  3. Blend all ingredients until smooth, adding as much milk as possible for desired thickness.

Read More: 5 Healthy Smoothies You Can Make With Seasonal Fruits

Image source: butterkicap.com

4. Banana Peel Tea 

This delicious, mildly sweet banana tea recipe contains magnesium & potassium, which help to relax muscles, plus an amino acid that helps make serotonin (a relaxing neurotransmitter) & melatonin (often called the sleep hormone).

Ingredients

  • 1 organic banana peel, ends trimmed off (or 2 tablespoons dried banana peel)
  • 1 – 1/4 cup of water
  • 1 cinnamon stick
  • 1/4 tsp vanilla extract

Instructions

  1. Place the peel, cinnamon stick and water in a small pot and bring to a boil. Cover, reduce heat and simmer on low for 8-10 minutes. Remove from heat and strain out the peel. Add vanilla extract and sweetener if desired before serving.
Image source: butterkicap.com

5. Stir Fry Banana Peel 

Stir fry banana peel is a quick savoury snack which can be devoured on its own or served as a side dish with a complete meal.

Ingredients

  • Skin of 2 raw bananas, cleaned
  • 1/2 teaspoon of mustard seeds
  • 2 dry red chilis
  • 1 sprig of curry leaves
  • 1/4 teaspoon of turmeric powder
  • 1/2 teaspoon of cumin
  • 2 green chilis
  • 3/4 cup of grated coconut
  • Salt to taste
  • 2 tablespoons of oil

Instructions

  1. Slice the peel into small and thin pieces. Keep it aside in a bowl filled with water.
  2. In a pan, put the oil. Add the mustard seeds and wait for them to pop. Add red chilis and curry leaves and saute. Add half of the turmeric powder and stir.
  3. Squeeze out water from the banana peel and add it to the pan. Sprinkle some salt and mix it all well. Turn down the heat to medium-low.
  4. Let it cook for about 10 minutes while you stir it every couple of minutes to avoid sticking or burning.
  5. Meanwhile, take the grated coconut, remaining turmeric powder, green chillies and cumin seeds into a blender jar. Blend it or pulse it to crush everything together.
  6. Add it to the banana peel mixture and mix it well. Cover and cook it for 2-3 minutes. Then stir it again and cook it uncovered for another minute.
  7. Serve it hot with some rice curry.
Image source: butterkicap.com

Read More: Is Coffee Good For You Or Not?

Did you find these interesting? Which one would you like to try first? Leave us a comment below.

Stay tuned to Brandsynario for the latest news and updates.

Will Karachi’s Infrastructure Stay Neglected Forever?

Karachi might not be the capital of Pakistan, but it sure is the backbone trying with all its might to sustain Pakistan. Amidst the economic crisis, climate changes, and everything in between, the needs of Karachi have been neglected time and again. While the current situation of Karachi, including its infrastructure, is horrendous – it is just a matter of time till it gets worse. This brings us to our point, i.e., ‘For how long will the authorities look the other way?’

The 2022 monsoon gave us a major deja vu, the constant flashbacks of the 2020 rain and the disastrous effects it left behind. The trauma is still there for those who suffered the most. And while it became a hot topic for social debate, no one was immune from the after-effects of the rain. Broken potholes, urban flooding, standing water which got swarmed with disease-causing flies for days, accidents, and children and adults drowning were some of the things we got to witness in 2020. While the authorities vowed to take all the necessary measures – come again in 2022, we are frightened of the weather’s uncertainty.

“Is this what Karachi deserves?”

The metropolis generates annual revenue of 65%. According to a report, around 95% of Sindh’s GDP is attributed to Karachi. As of 2019, Karachi has an estimated GDP of $164 billion with daily GDP of $449 million. With a month of showers, disrupted economic activity, power breakdowns and business shutdowns, imagine how much Karachi has lost, which ultimately impacts the overall economy of Pakistan within a month.

Our Witness – The Twitter

While our authorities might try to shut their eyes to the situation – the truth is everything is going in the social media record books. From the amount of taxes the Karachites pay to the money they have invested in renovating their neighborhoods, it feels like the money they have spent in building a life for themselves is going down the drain – literally.

Meanwhile, there is no accountability for the money which goes into taxes and conservancy charges. Despite the citizens paying millions in taxes and expenses – the government has failed to provide solutions to the citizens. The average annual taxation is reported by 62.4% from Karachi only.

Read More: Brandsynario Picks The Top 10 Azaadi Ads Released On Pakistan’s 75th Anniversary

Let’s walk through some of the most dangerous situations Karachi has been through in the past two years.

From Defence to Saddar and Johar to North – if there is one thing mutual, it’s the number of memories the citizens have created in this city. Meanwhile, it is not just the memories but also the problems the citizens of Karachi face daily. Karachi’s Infrastructure has been facing a major downfall, and no one is coming to its rescue.

The potholes which lead to accidents, the road craters which make the daily commute a hassle and damaged drainage systems are not just adding to the monsoon woes. They have become a significant problem for the residents.

Furthermore, the shortage of water and the lack of resources for the ever-growing population are some of the most common problems. The civic issues are many, but the solutions are none. The authorities might not bat an eye to the issues, but they are the ones who need to take accountability for doing damage to the city.

Read More: Monsoon Rains Wreak Havoc In Karachi

What are your thoughts about the current situation in Karachi? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Pak Suzuki Announces Reduced Car Prices

suzuki car prices
Image Source: OLX Blog

Pak Suzuki has just announced their new prices and they might rock your boat. The good news that the prices of cars have been cut is finally here and it begins with Pak Suzuki. Read about the prices of the new launch and why it might be the best thing for you.

Read more: NUR-E: Pakistan’s First Indigenous Electric Car Unveiled On 75th Independence Day

What Has Happened?

The prices of many models have been cut by Rs.75,000 to Rs.199,000. This has been done since August 16 and it has been made official. Basically, according to a statement made on Tuesday by Pak Suzuki Motor Company Limited (PSMCL) the prices have had major slashes.

suzuki car prices
Image Source: Brecorder

Since July 1, new updates have also been made in the company. For example, the company will no longer take vehicle reservations in advance. 

What Are The Prices?

Now, the prices of Alto VX, VXR, and AGS variants cost, respectively, Rs.1.699 million, Rs. 1.976 million, and Rs. 2.223 million. Alternatively, Wagon VXR, VXL, and AGS versions are now available for purchase for Rs. 2.421m, Rs. 2.564m, and Rs. 2.802m. On the other hand, Cultus VXR, VXL, and AGS models can now be bought for Rs. 2.754m, Rs. 3.024m, and Rs. 3.234m.

suzuki car prices
Image Source: Dunya News

Besides that, the Swift GL MT, CVT, and GLX CVT now have new price tags of Rs. 3.180m, Rs. 3.420m, and Rs. 3.760m, respectively. Ravi, Ravi without deck, Bolan van, and Bolan Cargo have new prices of Rs. 1.424m, Rs. 1.349m, Rs. 1.500m, and Rs. 1.487m, respectively.

The Difference From Before

Suzuki had actually increased the rates by Rs. 314,000-661,000 this month. The automotive industry giant had attributed the increase to the rupee’s depreciation against the dollar. It is precisely because of this that the drop seemed surprising and piqued many’s interests.

suzuki car prices
Image Source: Tribune

On a side note, there is also some considerable bad news. Pak Suzuki has also had to temporarily close its car manufacturing facility from August 18–19. The car company said the motorbike plant would continue to operate in a stock filing on Tuesday. 

Read more: Highest-ever car sales in FY 2022: What were the reasons?

Stay tuned to Brandsynario for the latest news and updates.

Shell Pakistan posts profit for H1 2022

The Board of Directors of Shell Pakistan Limited (SPL) announced the Company’s half year results on August 17th, 2022. The Company posted a profit after tax of PKR 7,469 million compared to the profit of PKR 2,153 million made in the same period last year.

The encouraging turnaround is mainly driven by improved business performance focusing on strategic priorities such as differentiated fuels and lubricants, the positive change in pricing formula to pricing agency S& P Global Platts’ indexes by the government, and safe and efficient fuel operations.

During this period, the Mobility business launched 13 new retail sites which will help deliver
increased volume. Shell V-Power remains the market leader in the premium fuels category.
Through successful dialogue with the government, we will see expansion of our network in Punjab, that will help us grow.

Furthermore, the Company authored a book on Road Safety titled “Once upon a Road” with the aim of driving the behaviours in keeping roads safer in Pakistan. The book will be part of the Care Foundation school curriculum of sixth grade across Pakistan.

The Company also announced its decision to discontinue its aviation operations across Pakistan. Presently, SPL carries out its aviation related operations at four locations. They are Jinnah Airport in Karachi, Quetta International Airport, Begum Nusrat Bhutto Airport in Sukkur and Nawabshah Airport. After due consideration, SPL has decided that it is no longer commercially viable to continue with its aviation business in Pakistan.

Shell Pakistan remains committed to continuing all its other businesses and operations in Pakistan, which remain unaffected. The Company will actively work to minimize impact of current challenges and endeavour to capture opportunities to ensure the company plays a key role in developing Pakistan’s energy future.

Futuristic Living That We’ve Only Seen In Movies

With so many real estate projects in Pakistan on the rise, it’s close to impossible to find the most futuristic & tech-enabled, sustainable, and state-of-the-art project that’s worth investing without breaking the bank while also being trust-worthy.

Having said that, we’ve recently spotted a project that’s taking Islamabad by storm. Their streamers and outdoor billboard are literally everywhere we go.

We did a little digging and found out about this real estate giant, namely AVALON City. The masterplan is in development as Pakistan’s first technological city. This is a state-of-the-art infrastructure designed and idealised as the Future of Real State in Pakistan. Embracing their tagline, they truly want you to ‘Envision Your Lifestyle’.

We found out this project sits at an ideal location of Chakri Road, adjacent to M2 Motorway, ensuring a convenient residence and commercial success for its residents and investors. Have you ever thought about having Smart Homes, Wi-Fi trees, 3D and Virtual Theatres, Electric Bikes, Automated Traffic Control? Well, AVALON City has got it all.

We know what you’re thinking. With all these offerings, they must be expensive as anything but after doing a thorough price comparison, we found out that their prices are very affordable compared to other projects in the vicinity.

The hashtag #AvalonCityIslamabad was trending on social media for the past couple of days.

Don’t believe us? Well, Netizens on social media are going nuts about this.

Some people are comparing it to Saudi Arabia’s The Line project.

While others are just excited that something progressive is coming to Pakistan.

 

Is Now The Right Time To Buy An iPhone 13 Series?

iphone 13 or iphone 14
Image Source: Mobile mall

iPhone users now find themselves in a pickle again because a new launch is approaching. So, are you an iPhone 13 loyalist or are you somebody who would prefer a new phone each time around? As the new phone starts becoming a crowd favorite, here’s how you can decide whether to stick with iPhone 13 or opt for the upcoming 14.

Read more: Is Using Your Phone Causing Injuries? Here’s What You Need To…

Why It Is Difficult

The iPhone purchasers must make a tough decision. Should they buy the iPhone 13 or not? The 13 has been termed the greatest phone at the moment. It made a debut over a year ago, and the iPhone 14 is probably coming in the coming month. Reports suggest September 6 while others say the end of September is most likely for the launch.

iphone 13 or iphone 14
Image Source: Phone Arena

Buy or Wait

Critics are now weighing in on whether getting iPhone 13 or waiting for the iPhone 14 is similar to making any other buy-or-wait option. It largely depends on your own circumstances and what you’re looking for. For instance, if you need one phone right now immediately, then go for it. If you don’t want to settle for the specs already given, then wait!

iphone 13 or iphone 14
Image Source: PocketLint

The greatest iPhone currently in the market is the iPhone 13 Pro Max. It is everybody’s favorite. However, it’s also the most costly. While the Pro Max is the best one, the Pro is at $100 less. Moreover, the iPhone 13 Pro has a smaller display but many of the same capabilities.

14’s Rumours

Regardless of that, the iPhone 14 is already in construction. Many reports claim that the iPhone 14 will bring a new system-on-chip. A chip upgrade is expected and typical for every new iPhone generation. That also indicates that the A15 Bionic silicon that powers the devices currently will be replaced. Apple has also said to release a larger-scree. There will be a less expensive 6.7-inch model of the iPhone 14 with the current 6.1-inch model.

iphone 13 or iphone 14
Image Source: Forbes

So, have these details excited you enough? Whatever the case, you better prepare your wallets because this inflation is helping no one. Make your decision wisely!

Read more: How To Prevent Your Earphones From Breaking

Stay tuned to Brandsynario for the latest news and updates.

How To Prevent Your Earphones From Breaking

Image Source: Headphone Critic

There’s no pain as great as the pain of earphones breaking. And what do we know? We feel that pain too many times nowadays since we somehow manage to always break them. So, how do we make sure our companions who keep the noise out and keep us entertained last? Here’s how:

Read more: Is Using Your Phone Causing Injuries? Here’s What You Need To…

About The Durability of Earphones

How durable are earphones? Wherever you get them from, the answer will remain same: not forever. Every set of earphones is destined to malfunction. That is because it is a sensitive device with numerous intricate parts, and over time, those parts will be jostled and worn out. Although you can delay it, you cannot stop it. Just like all the other things in life!

Is Using Your Phone Causing Injuries? Here’s What You Need To...
Image Source: WFlare

However, if you take good care of your earphones, you can extend their estimated lifespan by two or three years and use them for up to three years.

Don’t Leave The Cord On The Table

You might be tempted to just leave the lengthy cord lying around. If so, make extra sure it can’t ever be rolled over by the casters on your computer chair. One cut point is all that is needed to make the whole thing useless. Care is the secret ingredient to get them to last.

Don’t Let The Cord Hang

Another practice that might harm long-cord headphones is letting the cord dangle while using or sitting on the edge of a desk. It’s a risk even with the best-wired earphones. The reason behind it is that a dangling cord is essentially stuck bent at a 90-degree angle. This gives the internal wire unnecessary strain. 

Is Using Your Phone Causing Injuries? Here’s What You Need To...
Image Source: Pixino

Forgetting They’re In Your Ears

Even the most careful among us experience this! After spending hours on your laptop watching games or a match, you suddenly realize that you need to use the restroom. You run, they get pulled back and snap, clatter, damaged.

Don’t Twist And Turn

Have you seen the “lifehacks” that demonstrate “crazy” methods for winding cables to make space? Ignore them! They are particularly bad for earbud users and might be behind your earbuds breaking so easily. The internal wires break faster when they are wrapped in tight loops and knots.

Don’t Throw In Randomly

Is Using Your Phone Causing Injuries? Here’s What You Need To...
Image Source: Every Pixel

Stop stuffing your earphones and headphones into your pockets, bags, or backpacks. No matter how delicately you do it, the cord will get tugged, stretched, twisted, bent, knotted etc. They are bound to get destroyed.

Read more: Can Creativity In Advertising Backfire?

Stay tuned to Brandsynario for the latest news and updates.

6 Important Features Of An Effective Advertising Campaign

effective advertising campaign
Image Source: Marx Communications

An effective advertising campaign requires more effort than you would think. Hours and hours of work, scrapped ideas, rejections, and research go into the making of one. However, once a campaign is nailed, the results truly make everything worth it. Here are the most important features of an effective advertising campaign.

As customers, we’ve all seen both successful and disastrous advertisements. So, what attributes do good advertisements have?

Read more: Do Digital Devices Makes Kids Hyperactive?

1. Promote Well

Advertising is basically a kind of communication. It is there to promote a good or service and boost sales. Good advertising is promotional by nature and that makes it effective.

effective advertising campaign
Image Source: Effective eads

2. They Know How To Persuade

Effective advertisements know how to persuade consumers that a particular product or service is superior to another. This is essential in order to fulfill their primary goal which is mostly revenue generation. An effective advertisement makes them feel that this will solve any issue in their life.

3. It’s Targeted

Today’s environment requires highly targeted audiences for effective advertising. In essence, every brand aims to appeal to an ideal consumer profile. Your advertising will be more successful if it is targeted more specifically at that audience.

4. They’re Full of Originality

effective advertising campaign
Image Source: Movia Media

It is also no secret that the advertising market is too full. Every day, we consume way too many advertisements in various formats, most of which go unnoticed. In order to stand out from the competition, effective advertising employs new and creative formats and tools.

5. They Remain Consistent

Consistency really is key here. The essence of the company and its guiding principles are consistently reflected in truly effective advertisements. Typically, one advertisement can’t accomplish this. Therefore, being consistent is therefore important in advertising.

6. No Compromise On Creativity

effective advertising campaign
Image Source: Youtube

Creative advertising is effective and it stands out. This makes advertisements of a brand become instantly recognizable. The most memorable ads are those that surprise viewers, inspire them to take action, and stick in their minds right away. That’s why they are effective!

Read more: Azaadi Campaigns 2022 You Are Definitely Going To Love

Stay tuned to Brandsynario for the latest news and updates.

 

Chemical-Free Deodorant Options For This Hot Weather

Summer and sweat are not mutually exclusive, and as much as we like summers, none of us likes the idea of humidity and sweating. While there are many products and deodorants available in the market to keep you feeling fresh all day long, most of them fail to do so.

Not to mention that conventional deodorants are packed with chemicals, including parabens, formaldehyde, triclosan, and the ubiquitous antiperspirant aluminium. The problem with these ingredients is that they’re terrible for the planet. Starting from the mining of aluminium to the discharge of parabens into streams and rivers.

So if you are planning to switch to the safe options, today we present you alternatives to deodorants which you can find and create easily at home.

1. Witch Hazel 

Witch hazel is very popular for its potential to heal skin and acne scars. But if you are restricting its use for skin problems only, then it’s time you stop undermining the potential of witch hazel. The ingredient is a natural astringent as it works to remove excess moisture from the skin while preventing bacteria. It is a great option to replace deodrants since it helps get rid of the smell quickly without leaving any residue behind.

2. Lemons 

While lemons can be used for any chore on the earth besides lemonade, one can also use them as an antiperspirant for sweaty arms, hence minimising odour. The citric acid in lemon juice helps naturally get rid of odour-causing bacteria.

Deodorants
Image source: treehugger.com

Read More: Tiktokers Are Using Calamine Lotion As Primer – Is it Even Safe

3. Apple cider Vinegar 

Apple cider vinegar became the talk of the town ever since its weight loss potential came to light. However, the star ingredient can be used for more than just weight loss. It is antibacterial and antifungal properties thanks to its potential to restore pH. The smell of the vinegar might come off strong at first. However, once it dries down, there is little to no odour.

4. Essential Oils

If you don’t want to smell like lemons and vinegar, essential oils might also come to your rescue. Lemongrass, lavender and thyme essential oils are some of the options which can eliminate odour and bacteria. You can also mix a concoction of your favourite scents to create custom deodorants to keep the smell at bay.

Image source: wellnessmommy.com

5. Baking Soda 

Another stat ingredient from your pantry can also help you minimise the body odour. Its ability to exfoliate the skin can also come in handy to minimise sweat and body odour. You can mix six parts cornstarch with one part baking soda and smooth it on your armpits.

Read More: Face Tape Trend On TikTok – No More Plastic Surgery?

Stay tuned to Brandsynario for the latest news and updates.

Here Are The New Reduced Prices Of Toyota Cars

Owing to the appreciation of the Pakistani rupee against the US dollar during the last few days, the Indus Motor Company (IMC) Monday decided to pass on the favorable forex impact to its customers. The price reduction will be implemented on all significant models of Toyota cars.

Following are the new prices of the vehicles which came into effect on August 15, 2022.

1. Toyota Corolla 

  1. Corolla Altis X Manual 1.6: New Price is Rs. 4,569,000 compared to Rs. 4,899,000.
  2. Corolla Altis X Automatic 1.6: New Price Rs. 4,789,000 compared to Rs.5,139,000.
  3. Corolla Altis X Automatic 1.6 Special Edition:  New price of Rs. 5,279,000 compared to Rs. 5,639,000
  4. Corolla Altis X CVT-i 1.8: New price of Rs. 5,269,000 against the last price of Rs. 5,679,000.
  5. Corolla Altis Grande X CVT-i 1.8 (Beige Interior):  New price of Rs.5,709,000 against Rs.  6,149,000.
  6. Corolla Altis Grande X CVT-i 1.8 (Black Interior): New cost of Rs. 5,749,000 against Rs. 6,189,000.
Toyota
Image source: pakwheels.com

2. Toyota Yaris 

  1. Yaris GLI MT 1.3: New price is Rs. 3,539,000 against Rs. 3,799,000.
  2. Yaris ATIV MT 1.3: New price of Rs. 3,729,000 compared to Rs. 3,999,000.
  3. Yaris GLI CVT 1.3: New price is now Rs. 3,769,000 against Rs. 4,039,000.
  4. Yaris ATIV CVT 1.3: New price is Rs. 3,929,000 compared to Rs. 4,209,000.
  5. Yaris ATIV X MT 1.5: New price is Rs. 4,009,000 against Rs. 4,309,000.
  6. Yaris ATIV X CVT 1.5: New price is Rs. 4,259,000 against 4,569,000.

3. Hilux Revo Prices

  1. Hilux E: New price Rs. 8,449,000 against 9,039,000.
  2. Hilux Revo G Manual 2.8: New price Rs. 9,169,000 from 9,819,000.
  3. Hilux Revo G Automatic 2.8: New price Rs. 9,609,000 against Rs.10,299,000
  4. Hilux Revo V Automatic 2.8: New price Rs. 10,599,000 from Rs. 11,349,000.
  5. Hilux Revo Rocco: New price of Rs.  11,179,000 against 11,999,000

Read More: NUR-E: Pakistan’s First Indigenous Electric Car Unveiled On 75th Independence Day

4. Toyota Fortuner Price 

  1. Fortuner 2.7 G: New price Rs. 11,579,000 against Rs. 12,489,000.
  2. Fortuner 2.7 V: New price is now Rs. 13,259,000 against 14,279,000.
  3. Fortuner 2.8 Sigma 4: New price of Rs. 13,969,000 against 15,069,000.
  4. Fortuner Legender: New Price Rs. 14,699,000 compared to previous 15,839,000
Toyota
Image source: olxblogs.com

If the Pakistani Rupee continues to gain against the US Dollar, other automotive manufacturers, notably Lucky Motors and the Big 3 of IMC, Honda Atlas Cars, and Pak Suzuki Motors, can employ to galvanise the market going into the next year to launch their crossover SUV line-up.

Read More: BMW Is Offering Heated Seats On A Monthly Subscription – A Greedy Move

Syngenta Pakistan plants thousands of trees across the country on the 75th anniversary of Pakistan.

Syngenta is a globally leading agriculture innovation and technology company, providing crop protection, biologicals, seeds and crop-enhancement products. Being an environmentally and socially responsible entity, Syngenta has been nurturing its strong relationship with Pakistani farmers for the past 65 years with a commitment to make resourceful contributions towards sustainability.

To commemorate the Independence Day of Pakistan, Syngenta Pakistan organized a country-wide tree-plantation drive namely “Plant a Tree” across its offices, warehouses, plant and distribution network.

As part of this drive, the main event was held at the “Clifton Urban Forest” in Karachi on 14th August, 2022 where the Member of Provincial Assembly Sindh – Sharmila Faruqui was the Chief Guest, along with the Secretary of Agriculture Department, Government of Sindh – Aijaz Ahmed Mahesar as the Guest of Honor. Syngenta Pakistan’s General Manager – Zeeshan Hasib Baig, Founder of Clifton Urban Forest – Masood Lohar, Syngenta Pakistan’s country leadership team and employees were also present at this vibrant event where participants planted over 2,000 trees of different varieties.

The Chief Guest appreciated this valuable intervention and said that: “It is heartening to see that a global enterprise like Syngenta is making broad-based efforts to ensure long term sustainability of the environment. Pakistan’s robust corporate sector must take inspiration from this green initiative and contribute towards a healthier, more prosperous future for the nation. We must take maximum advantage of evolving-technologies to overcome the ecological threats and to accelerate the sustainable development of the country.”

Addressing the distinguished guests, Syngenta Pakistan’s General Manager – Zeeshan Hasib Baig stressed the importance of trees in coping with the climate-risks and stated that: “Pakistan is already among the most vulnerable countries with regards to climate change and is witnessing extreme variability in weather patterns. It is high-time that we focus on conserving our natural resources. This year’s tree-plantation drive is another humble contribution by Syngenta Pakistan towards sustainability and mitigation of climate risks in our beloved country.”

Daraz Launches Independence Day Celebration Sale to Mark Diamond Jubilee of Pakistan

The leading e-commerce brand of Pakistan, Daraz, has launched its biggest Independence Day sale to celebrate the 75th anniversary of Pakistan’s Independence. The 11-day mega sale will provide customers with competitive prices over a wide range of products from different categories. Buyers will get the opportunity to bag top deals from their favourite brands, enjoy great discounts, and shop through over 100 Mega Deals.

With the Independence Day celebration, Daraz will also provide the chance to win exciting prizes with its Daily Reward and One Rupee Game. Top-notch brands related to electronics, fashion, home accessories, online grocery and many others will offer flat discounts. Under one roof of Daraz online market, buyers will find all top brands including Haier, Dawlance, ОРРО, Realme, TCL, Unilever, P&G, Reckitt, MoltyFoam and Edenrobe. Shopaholics will receive exclusive brand vouchers and giveaways, making their celebrations memorable.


CMO of Daraz Muhammad Ammar Hassan said, “Independence Day holds a very special place in the heart of every Pakistani. On the 75th Independence of Pakistan, we want to offer our customers a broad selection of deals for them to buy and celebrate. In addition, we are excited to promote our Proudly Pakistani section with the hopes of uplifting our local sellers & SMEs.”

On the grand celebration of Pakistan’s diamond jubilee anniversary, Daraz has set its eyes to promote local manufactured products under the Proudly Pakistani initiative. The step highlights the pride brand takes for local products and also honors the patriotism every Pakistani carries on this Independence Day.

Alongside the mega sale, a live stream of shows has been arranged to pay tribute to our homeland. All buyers note that Daraz will provide free shipping during the one of its kind Independence Day celebration sale.

OPPO ColorOS 12 won four design awards at the Red Dot Award: Brands & Communication Design 2022

OPPO Sans -2022 Red Dot Winner

OPPO ColorOS 12 won four design awards at the Red Dot Award: Brands & Communication Design Awards for 2022, recognizing the pioneering design of its operations system ColorOS 12 with OPPO SANS Fonts, O Relax app, OMOJI, and the Two-Finger Split Screen function.

OPPO SANS is a universal typeface designed by OPPO that covers 21 countries for 11 types of language. The visual optimization ranges from the font’s structure to its glyphs. Subtle optimization like simplifying strokes also makes the font’s overall shape more concise and elegant. These updates establish a technology presence and allow it to strengthen its legibility in a variety of screen displays in different products.

 

O Relax-Cities -2022 Red Dot Winner

O Relax is the OPPO’s digital wellbeing application that offers comforting music tracks, ambient nature, and city sound to relax your mind. Its key feature Sounds of the City, inspired by specific locations in different cities, offer users high-quality ambiance sounds recorded from locations around the globe including Reykjavik, Beijing, and Tokyo. Each presented in the distinctive sound range from lively sounds such as energetic train and pavement sounds of a city to calming and quiet sounds like wind and rain, such an audible world can enable users to immerse themself in a calming experience.

Omoji – 2022 Red Dot Winner

OMOJI from ColorOS 12 is supported by OPPO’s industry-leading Face Capture algorithm, With the high precision models of expression that is built upon 52 core facial expression together with 200+ stylistic elements, users can customize unique emoji that fits their style.

Two-Finger Split Screen – 2022 Red Dot Winner

ColorOS 12 tailored the “Two-Finger Split Screen” function to further leverage the experience of using the 7.1-inch large screen of OPPO’s first folding screen mobile phone, Find N. Simply swipe down the middle of the foldable screen with two fingers, and the screen display will be instantly split into two. Such design is both naturally intuitive to users and easy to understand.

The Red Dot Design Award is amongst the most prestigious of all professional design competitions globally. Winning such awards recognizes OPPO’s world-class design capabilities. In the future, OPPO will continue to deliver users with a more concise and comfortable experience through  ColorOS. OPPO recently announced the date of the global online launch event for its most recent operating system, ColorOS 13. It will be one of the main OEM working operating systems in light of Android 13 to be launched. Join the ColorOS Official Launch Event on YouTube and Twitter on 18th August at 7:00 PM GMT+8.

Daraz University and Visa Collaboration will help people to access quality training material

With the rapid evolution of technologies over the past couple of decades, entrepreneurs in developing countries like Pakistan are also gaining access to a whole new world of infotainment.  Building on the e-commerce opportunities and innovative business models, the Online-sellers can now nurture robust and sustainable ventures, delivering quality products to the consumer’s doorstep, at competitive prices.

However, many of these aspiring digital entrepreneurs do not have sufficient knowledge about: How to structure an online business, based on the ‘Online-Marketplace’ facilities; what rules and regulations must be followed; how to identify and engage the right target segments, interested in buying their products; how to raise sufficient investments to acquire the required resources; and how to manage the financial challenges in the long run.

Although there are lots of training programs available online from around the world, most of these tutorials are designed for various other nations. This is why they do not provide solutions for some specific socio-economic challenges faced in the Pakistani environment. Hence, there was a dire need to develop a training program that can provide deeper insights to resolve the specific operational issues of Online-sellers in Pakistan.

With a vision to overcome this dilemma, Daraz.pk – the largest online marketplace in Pakistan has launched a comprehensive training program, for teaching strategic management to the Online-Sellers of Pakistan for enhancing their performance. Participants will be able to accelerate their business growth and capture more segments and expand into international markets.

Visa a leading financial service company is providing modern educational resources and materials, free of cost, for adding value to the Daraz University Program. It also aims to create financial literacy and public awareness about the potential of E-commerce in Pakistan. This curriculum also explains the evolution of managerial practices and regulatory frameworks governing digital enterprises to build capacity.

These video tutorials, presentations and quizzes teach highly effective methods to increase sales; raise capital investments and identify target markets in the Pakistani environment. Entrepreneurs will learn to ensure optimum utilization of innovative E-commerce platforms, for structuring efficient and scalable businesses. The first 1,000 qualifiers will get the ‘Daraz X VISA Certification’, along with Free-Vouchers that grant Shipping-Credits or Daraz Packaging-Materials, sponsored by VISA.

This insightful program has already benefited more than 40,000 entrepreneurs, who have received free-of-cost education from Daraz University, since its establishment in 2018. This university can be conveniently accessed by anyone. Signing up for this program is not required

Everyone can watch these training materials by simply clicking on the link: https://university.daraz.pk/.

Descon Continues Growth Trajectory to Achieve Strong Export Performance

Pakistan’s leading large-scale engineering company, Descon Engineering Ltd. (DEL), records significantly high growth in revenues on the back of major projects in Domestic and Overseas geographies as per its FY 2021-22 performance indicators.

DEL engineered equipment for the Oil & Gas sector in Qatar, Iraq, Bahrain, UAE, Oman, Eastern Europe and Pakistan. It also engineered equipment for refineries in Saudi Arabia, Bahrain, UAE, Yemen, Oman and Russia. The company’s engineering services arm, Descon Engineering Services & Technology (DEST), also performed well in serving clients in Saudi Arabia.

Buoyed by its overseas performance in the Middle East and Eastern Europe, DEL is now planning to establish a foothold in South East Africa, Central Asian and Eastern Europe markets. It seeks to raise the bar in addressing the challenges of the industry.

DEL’s CEO Taimur Saeed: “Year closing 2021-22 results are a testament of the dedication of our employees who delivered our projects and served our clients in difficult times. As the pandemic continues to linger, there is mounting pressure on our supply chain due to the commodity volatility, DEL will continue to leverage its services portfolio to boost its productivity and efficiency. Our constant efforts will be to contribute to socio-economic development at home and abroad. For us, creating sustainable business growth goes hand in hand with our future strategic plans.”

Real Fans Put the Pedal to the Metal for realme’s Mega Azadi Ride with Critical Mass Lahore

The residents of Lahore came alive with the rising sun on the morning of Sunday, August 14, 2022. Decked out in their finest cycling gear or patriotic garb, they took to the streets to partake in the realme x CML Mega Azadi Ride. The ambitious cycling tour of Lahore had a fixed route starting at the famous Liberty Chowk, making its way to the historic Jinnah Library, only to close the loop back at the starting point. The starting time of 6 AM presented a real challenge for realme’s daredevil fans as the sweltering heat and humidity presented obstacles to conquer on their journey which they took on enthusiastically.

The spirit of adventure and daring attitude of the realme community is what inspired realme to be the main sponsor of the Mega Azadi Ride. realme was not the only sponsor of this magnificent event. Also lending a hand were MilKar, Life in Lahore, Gatorade, BlocBelt, Commissioner Lahore Division, and Shahid Cycle Hub. With over 300 people in attendance across bicycles and double-decker buses, the early morning Independence Day spectacle had an amazing turnout.

Cyclists started to gather at dawn around Liberty Chowk in anticipation of the start of the ride. Some cyclists brought their own cycles to ride while those who had registered beforehand were able to collect a cycle at the venue to borrow. Double-decker buses were also stationed at the venue to accommodate for those that wanted to partake in the festivities but could not or did not want to cycle. These buses along with trucks followed the procession of cyclists and also provided the opportunity for tired cyclists to turn in their cycles and get a ride from one checkpoint to the other. The total distance traveled by the cyclists was an impressive 20KM, divided into two 10KM bouts.

Once the group made their way to the midway point at Jinnah Library, they were able to replenish their energy with a short rest and refreshments. At the historic landmark, Syed Mashood Hassan, the Country Director of realme Pakistan, and Captain (R) Muhammad Usman Younis, the Commissioner of Lahore, delivered inspiring speeches to rile up the public. A bouquet was then presented to the Commissioner Lahore by team realme as a token of appreciation followed by a spirited sing-along of Pakistan’s national anthem. Cyclists were then given the clear to resume their journey back while pedestrians were loaded back into the buses to be taken to the starting point.

The realme X CML Mega Azadi Ride presented a unique Independence Day celebration for people of all ages. The air was heavy with the spirit of camaraderie as cyclists stopped along the way to help each other make it through the physically grueling course. realme wanted to celebrate unity within the country as a reflection of its tight-knit fan community. Events like these are imperative in creating a shift in how Pakistan’s population spends its leisure time. A push from realme in the right direction can inspire people to adopt a more active, risk-taking lifestyle. realme’s hope is to deliver many such unique events for its fans in the future.

7 Best Sci-Fi Movies On Netflix That Will Blow You Away!

sci-fi movies on netflix
Source/ VanityFair

From robots and artificial intelligence to far-flung galaxies and planets, futuristic realms and alternate universes are like an escape for people who are hooked to sci-fi. Science fiction is a genre that ignites our imaginations and transports us from our regular lives to mind-bending worlds.

So, let’s cut to the chase and let us tell you some of the best sci-fi movies you can watch on Netflix while you combat the quarantine blues:

1. Matrix

Sci-fi movies on Netflix
Source/ Looper

The Matrix is one of the most popular movies, and there’s not a single soul who hasn’t watched this franchise. So, unless you’re living under a rock, you must be well aware of the plot. The innovative setting brought the idea of simulated reality into the mainstream in a new digital world on the dawn of Y2K. In the movie, Keanu Reeves plays a man who lives a healthy, pencil-pushing life by day and works as a computer hacker called Neo by night.

2. Snowpiercer

sci-fi movies on netflix
Source/ Insider

Snowpiercer leans heavily into science fiction. It’s the plot of the titular train, which carries the remnants of humanity in an endless loop around the world after Earth was left frozen in the wake of a cataclysmic event. Led by tremendous performances from Chris Evans, John Hurt, and Tilda Swinton, the movie documents the rise of a resistance movement to take back the train from the upper-class people who control it, and the resulting fallout.

3. Her

sci-fi movies on netflix
Source/ Headstuff

This sci-fi love story revolves around a recently single writer Theodore (Joaquin Phoenix), and sentient voice operating system Samantha (Scarlett Johansson). Through exploring their unconventional relationship, the movie unpacks the extent to which the bonds we form and maintain online compare to in-person connections, an effortlessly compelling topic for contemporary, tech-savvy audiences.

4. Inception

sci-fi movies on netflix
Source/ Medium

A Christopher Nolan-directed heist movie with an all-star cast that includes Leonardo DiCaprio, Joseph Gordon-Levitt, Marion Cotillard, and more. The film is all about a dream within a dream within an idea. Confused? Well, you should give this a watch, and you’ll thank us later!

5. Limitless

sci-fi movies on netflix
Source/ CBS

Starring Bradley Cooper, this movie revolves around what would happen if you could access 100% of your brain. Facing unemployment, Cooper is rooted in a morass of self-pity when an old friend gives him an experimental drug that enhances mental acuity.

6. I am legend 

sci-fi movies on netflix
Source/ TVGuide

Starring Will Smith, this movie manages to keep you on edge. Robert Neville, a scientist who is the last human survivor of a plague in the whole of New York, attempts to find a way to reverse the effects of the human-made virus by using his free blood. If you’re looking for a movie packed with good plot and cinematography, this will be your best bet.

7. Annihilation

sci-fi movies on netflix
Source/ VanityFair

The plot revolves around Lena, who’s a biologist and former soldier, joins a mission to uncover what happened to her husband inside Area X, which is a sinister and mysterious phenomenon that is expanding across the American coastline. She eventually discovers a world of mutated landscapes and creatures, as dangerous as it is beautiful, that threatens both their lives and their sanity.

It’s time you grab some popcorn, your favorite drink, and some marshmallows while you watch these sci-fi movies. Let us know if you liked our list!

Stay tuned to Brandsynario for the latest news and updates.

Can Creativity In Advertising Backfire?

Image Source: Creative Review

Creative advertising seems to be getting the ball rolling for most brands nowadays. Companies are heavily investing in marketing heads that are famous for their creativity and originality to boost sales. However, is creativity always a thing worth praising? Sometimes, it is not needed and also backfires. Read about that here:

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About Creative Advertising

The CEO of Ogilvy and Mather said, “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.” The German company’s leading role echoes the mantra of nearly every voice in the marketing industry and they don’t say so without reason!

creativity advertising
Image Source: Design Your Way

Many controlled experiments have shown that creative messages get more attention. This is because they lead to positive attitudes about the products being marketed. But is an attitude enough to drive sales?

The Recent Study

A recent study’s findings demonstrate that the conventional wisdom that creativity matters is true. Generally, more creative campaigns were more effective in influencing people’s behaviour. Besides that, the study also shows that certain dimensions of creativity are more effective than others in influencing purchasing behavior. Companies simply focus on the wrong dimensions in their campaigns.

creativity advertising
Image Source: Inspo Feed

How Is Creativity Defined?

This recent study drew upon social and educational psychology literature that defines creativity as divergent thinking. Specifically, it means the ability to find unusual and nonobvious solutions to a problem.

Where Does It Not Work?

In categories such as cola and coffee, people were very keen on creativity. It was found that advertisers and customers tend to favor higher levels of creativity in these departments. However, in categories such as shampoo, body care, and facial care, they look for something else.

creativity advertising
Image Source: Pinterest

In these campaigns, the focus is on showing the actual use of the product even though the environment is not real. It’s because people still want to see factual proof points of performance features. Thus, when products are functional and focused on clear consumer goals (such as cleaning garments with detergents, protecting skin with body lotion), creativity is not too much in demand.

Read more: Coca-Cola Introduces Bizarre New Flavor & People Aren’t Sure About It

Stay tuned to Brandsynario for the latest news and updates.

Beaconhouse and Tech Valley sign MoU to digitise education for Leaders of Tomorrow

Beaconhouse, a global network of private schools and institutes educating over 315,000 students in seven countries, has partnered with Tech Valley, an innovative digital consulting firm and trusted country partner of Google for Education in Pakistan. A memorandum of understanding was signed between the two parties to work towards incorporating different Google technologies in Beaconhouse schools, carrying forward its mission to inculcate global best practices to improve education delivery.

Under this MoU, Tech Valley, with the support of international Google for Education teams, will assist Beaconhouse in procuring and incorporating Chromebooks for their programmes such as Homebridge and the inception of the Bring Your Own Devices (BYOD) model on their campuses. Additionally, Tech Valley will conduct training for teachers and admin staff to help them effectively utilise Google technologies such as Google Workspace and Google Cloud Platform.

Speaking at the signing ceremony, Ali Ahmed Khan, Chief Operating Officer of Beaconhouse, said, “Beaconhouse looks forward to working with the Google for Education team and its local partner, Tech Valley. As its first education sector partner, we are excited to kick off this project and empower our students with Google tools and devices.”

Umar Farooq, CEO, Tech Valley, noted that as a local partner of Google for Education in Pakistan, their goal is to revolutionise the education sector of Pakistan by empowering students, teachers, and administrators with a simple solution for intuitive, and easy-to-manage teaching and learning model through Chromebooks and other Google technologies.

Paul Hutchings, Country Manager, Australia, New Zealand, and Pakistan; and Tim Paolini, APAC Sales Lead from Google for Education, also joined the ceremony remotely.

The aim of this project is to equip students and teachers with the latest devices and acquaint them with technology through an easier and more flexible education model. Undoubtedly, it is time to move away from the traditional learning style and adopt technologies to help students adapt to the dynamic high-tech environment.