From Churails To Zahir Jaffer – Can Media Impact Real Life?
Zahir Jaffer and the brutal killing of Noor Mukadam is the talk of the town these days. While some are traumatized by such news,...
Passing Comments & Judgments – When Will It Stop?
A recent interaction became the point of origin for this personal reflection.
"Have my dark circles become better?"
"I think they have grown darker!"
Validation is what...
Pakistani Dramas & Their Trashy Stereotypes
Not a good thing, but I overheard a conversation one day. It was a mother-in-law telling her daughter-in-law how she cannot be a saas;...
What Is This Lack of Professionalism In Pakistan?
A personal reflection on the values and ethics, on professionalism within the Millennials.
I interned at a media house for two months. In that period...
Personal Reflection: A Girl Going On Solo Trip? Why Is It Unthinkable?
The year 2017, when a speaker at a university session said, 'all you need is the courage to get out of your comfort zone.'...
Personal Reflection: How Local Are Local Folktales?
Lake Saif ul Malook‘s legend has a prince in pursuit of a fairy. He finds the fairies bathing in the lake. To possess one...
Personal Reflection: Is 18 A Marriageable Age?
In his attempt to convince me to get married, my dad started telling me how our religion advocates girls' marriage at the age of...
Personal Reflection: Why Do Companies Hire More Men Than Women?
In a video call yesterday, my cousin mentioned how I should live my life the way I want it because, after marriage, I will...
Robbery On The Rise – Why Do Karachiites Always Suffer?
Patriotic we are, but when it comes to judging cities separately, there is always that fight of whose biryani is better. While we Karachiites...
Why Are Pakistani Ads Focused On The Urdu Speaking Community?
A number of Pakistani ads that pass by your eyes, you will find to be in the Urdu language. Be it an ice cream...
Illegal Properties In Karachi – Who Is Suffering?
The economic hub of Karachi is a melting pot where people from all over Pakistan come to settle in hopes of a better career...
Pak Vs India: Advertising During The T20 World Cup – Who Did It Better?
T20 World Cup, a cricket tournament that has the honor of making even those not too much into sports get glued to their TV...
Tariq Road Bridal Studios: Different Price For Every Customer?
There is no wedding season really when it comes to Pakistan. You will see weddings happening all year round. Of course, when there is...
Why Is The New PEL Ad Not Glorifying Dowry?
Pel just released its new ad with the theme of Wedding Jackpot and it did not sit well with some of the people. They...
Case Of Right Family Systems In TVCs & Pakistani Dramas: Who’s Doing It Right?
The TV may be taking a backseat in the media worldwide, it is very much a mainstream platform in Pakistan. In Pakistan, TV has...
What Are Brands Doing To Keep Their Customers’ Information Safe?
Buying from an online portal that had numerous different sellers registered, I ordered a product. The seller sent me a WhatsApp message! My information...
Pakistan’s Parenting Culture: Leaving Children With Domestic Help
Parenting is a whole world unto itself and many don’t give it the credit it’s due: it’s the most difficult job in the world....
Personal Reflection: Is Patriarchy Boiling Into Misogyny?
Time and again, I have come across this narrative that feminists standing up against patriarchy is wrong. It is said that they should stand...
Ishq e Laa Doesn’t Seem Like Your Run-Of-The-Mill Story
Hum TV seems to be on a roll with airing hyped dramas one after the other. People were still not quite over the ongoing...
Is Scattered Knowledge Of Western Ideology Misleading Pakistanis?
Western ideology, in recent times, have began appearing all over the world. Concepts such as atheism, feminism, toxicity, have spread all over. However, these...