Ishq e Laa Doesn’t Seem Like Your Run-Of-The-Mill Story
Hum TV seems to be on a roll with airing hyped dramas one after the other. People were still not quite over the ongoing...
Robbery On The Rise – Why Do Karachiites Always Suffer?
Patriotic we are, but when it comes to judging cities separately, there is always that fight of whose biryani is better. While we Karachiites...
Pakistan’s Parenting Culture: Leaving Children With Domestic Help
Parenting is a whole world unto itself and many don’t give it the credit it’s due: it’s the most difficult job in the world....
What Are Brands Doing To Keep Their Customers’ Information Safe?
Buying from an online portal that had numerous different sellers registered, I ordered a product. The seller sent me a WhatsApp message! My information...
Case Of Right Family Systems In TVCs & Pakistani Dramas: Who’s Doing It Right?
The TV may be taking a backseat in the media worldwide, it is very much a mainstream platform in Pakistan. In Pakistan, TV has...
Why Is The New PEL Ad Not Glorifying Dowry?
Pel just released its new ad with the theme of Wedding Jackpot and it did not sit well with some of the people. They...
Tariq Road Bridal Studios: Different Price For Every Customer?
There is no wedding season really when it comes to Pakistan. You will see weddings happening all year round. Of course, when there is...
Pak Vs India: Advertising During The T20 World Cup – Who Did It Better?
T20 World Cup, a cricket tournament that has the honor of making even those not too much into sports get glued to their TV...
Illegal Properties In Karachi – Who Is Suffering?
The economic hub of Karachi is a melting pot where people from all over Pakistan come to settle in hopes of a better career...
Why Are Pakistani Ads Focused On The Urdu Speaking Community?
A number of Pakistani ads that pass by your eyes, you will find to be in the Urdu language. Be it an ice cream...
Luckyone Mall Suicide Sheds Light On A Grave Issue – Rising Inflation
An incident that happened yesterday in a shopping mall did not just shake the city but the entire country as videos started circulating. The...
Hum Kahan Ke Sachay Thay – A Disappointment To Umera Ahmed’s Original
As someone who has been a fan of Umera Ahmed for a long while and had read most of her novels, I was already...
Women In Karachi Forced To Choose Wardrobe Based On Mode Of Travel
Karachi is a metropolitan city indeed. It has people from every region, every religion, every culture in Pakistan. Similarly, it has (almost) every mode...
Gas Shortage Troubles Karachiites; Forced To Live According To Gas Schedule
Just a few days ago, it was announced that Karachiite will have to face gas load-shedding. Once the news was covered, officials immediately jumped...
The Abusive Use Of Animals As Props In Pakistani Weddings
In Pakistan, a new trend is emerging which is equal parts horrible and shameful. Lavish weddings are being taken a step further to exoticise...
Capitalizing On Tragedy: What The Murree Incident Tells Us About Ourselves
The latest tragedy to have occurred in Murree has shocked everybody. While the nation grieves for lives lost on a vacation, more upsetting news...
The Trend Of Brides Wearing Sneakers In Pakistan – Yay Or Nay?
Brides, nowadays, are owning their outfits more than ever. Gone are the days (thankfully) when they sat with veils on their heads and were...
6 Things Men Can Do To Make Women Feel Safer In Their Presence
In today’s age, the discussion on feminism can very easily become counter-productive. With the rise of the cancel culture, men and women alike simply...
The Horse Ride Fiasco On Karachi Beaches; Who Is Responsible?
Horse rides are a must when visiting the beach in Karachi. But it isn't always black and white. The whole drama of negotiating with...
Designer Lawn Dresses; A Facade Or A Need?
Come spring season, and our calendars are marked with the launch campaigns of the latest designer lawn collections. The spring-summer/ mid-summer campaigns never leave...