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Hina Altaf Speaks Up About Her Pregnancy

Image Source: Instagram

When we like a showbiz personality, we want to guess and know everything about them. And unfortunately, we have this habit that when that personality is a female, we automatically become phuppos. Hina Altaf, too, recently experienced her fans acting like phuppos.

Phuppos and their questions

When she wasn’t married, all the people would do was ask her age. Oh, and of course, ask her why he got a guy’s name tattooed. Everyone just wants some masala. They must have been super disappointed to know that the name was of her mentor and not a potential lover.

Anyway, ultimately she did get married to her co-star Agha Ali. This made quite some news considering before marrying her, Agha was engaged to actress Sarah Khan. One would have expected the phuppos to calm down after this news, but no. They had to bash Hina Altaf for being the reason the engagement broke.

Time for the next step, Hina Altaf

Now, they have another issue with the actress. They think it’s time for her to become a mother.

Hina Altaf recently put up a stunning picture showcasing her smile. She was wearing a cute sweater and covering her smile with her hand. It was her goodbye to 2020 and a welcome to 2021.

hina altaf
Image Source: Instagram

But if you can count on someone to extract something drastically different from what the actual story is, it’s the fans.

Instagram user wari_shayy comments on Hina’s picture, saying, ‘I thought you have good news.’ Now, in desi vocabulary, everyone knows what good news really means.

Hina Altaf replies to the comment in the best way possible. She doesn’t lash out at them. She told them that had she been expecting, she would totally announce it first.

Stay tuned to Brandsynario for the latest news and updates!

5 Pakistani Actresses Who Made Iconic Fashion Statements In 2020

Pakistani Actresses
Image Source: Brandsynario

Actresses who can make fashion statements are our favorite. There’s nothing like a powerhouse persona donning a strong outfit and owning it fearlessly. Here’s a round-up of Pakistani actresses who made strong fashion statements!

1. Amna Sheikh

Amna Sheikh has graced the TV screen for a long time, and she has always delivered phenomenally. Her acting skills are known to all to be a delight and an immersive experience. It turns out that’s not all the woman knows how to do well!

fashion statement
Image Source: Blog Bridals

Amna Sheikh at the 2020 HUM Style Awards was a pure treat! The actress donned a Fuschia gown with delicate silver and white embroidery. The cut suited the actress like a dream, and she carried it in the same spirit too.

2. Mahira Khan

Mahira Khan’s 2020 was full of achievements if you think about it, but also, naturally, full of fashion statements. The star’s trip to Paris Fashion Week was a sight for sore eyes as her outfits spoke for themself.

fashion statement
Image Source: Masala

However, her fashion statement at the Masala Awards was in another league. We love the fit she chose for herself! To make it better, she’s supporting her usual subtle makeup look with non-fussy hair full of volume.

3. Maya Ali

We love Maya Ali’s traditional looks, and this one was phenomenal. Maya Ali went all out on her brother’s wedding with one specially curated look after another. This one, we’re guessing, was either a sangeet or a mehndi look!

fashion statement
Image Source: Bilal Saeed

From the colors on the kalidaar to the gorgeous jewelry she has paired with it, we’re in love. To make it even better, she decided to go with a traditional bun, which is accentuating her outfit all the more.

4. Saba Qamar

Saba Qamar is known for her style statements, and we’re not complaining. The phenomenal actress always has a dramatic look up her sleeve, which vows her fans and critics alike! Take, for instance, this classic look she donned for an editorial in 2020.

fashion statement
Image Source: Bol News

An organza saree, hand-painted with words telling a story of their own and that combination of black and white is a dream. The halterneck blouse with simple makeup and a bun takes a look on a whole new level.

5. Syra Yousuf

Syra Yousuf is a beauty through and through. The actress’ latest editorial shook people to their core and stunned them. You might be wondering why? It’s all because of her beauty and the way she supports her outfits! 

Pakistani Actresses
Image Source: Style.pk

Feast your eyes on the fashion statements of these Pakistani actresses, and make sure to add some more to the list if you can think of them.

Stay tuned to Brandsynario for the latest news and updates.

19th Lux Style Awards Of 2020 Was Filled With Glitz & Glam

19th LSA

19th LSA Lux Style Awards was aired on the last day of 2020. The hosts for the show were Mushk Kaleem for the red carpet and for the main show Ahmed Ali Butt and Mehwish Hayat. The show was produced and directed by Frieha Altaf

Unilever Pakistan

  • Amir Paracha – Chairman
  • Asima Haq – Director Beauty & Personal Care
  • Madiha Saeed – Marketing Manager, Skin Cleansing
  • Pareesa Akhtar / Tayyaba Javed – Lux Brand Team
  • Uzma Khan – Media Manager
  • Nazeer Saeed Janjua – Virtual/ Tv Director
  • Ahmed Ali Butt / Mehwish Hayat – Main Hosts

Comedy Segments

  • Ahmed Ali Butt
  • Cba – Arsalan Naseer

Artists/ Singers

  • Hadiqa Kiyani
  • Abu Fareed & Abu Ayaz Qawals
  • Ali Tariq
  • Hadiya Hashmi
  • Faith (Dancer Performer)

Performance Act Costumes

  • Hadiya Hashmi: Mango & Mantra
  • Hadiqa Kiyani: Umar Sayeed, Accessories/ Jewels: Irma Hasan
  • Abu Fareed & Abu Ayaz Qawals: Humayun Alamgir
  • Ali Tariq: Advani London

Walk Productions

Anwar Maqsood Documentary Produced By

  • Mateen Mehmood – Script & Video
  • Faizan Haque Vo

Presenters Outfits

  • Dr. Seemi Jamali – Farnaz Mustafa
  • Shaniera Waseem – Kayseria
  • Ali Xeeshan & Myrah Qadeer – Ali Xeeshan Theater Studio
  • Ali Tariq – Advani London – Vessimi
  • Frieha Altaf – Sana Safinaz
  • Yumna Zaidi – Zainab Salman
  • Ayesha Omar – Zurio Dor
  • Hasnain Lehri – Ismail Farid
  • Imran Ashraf & Wife – Emraan Rajput & Nauman Arfeen
  • Mehar Bano – Misha Lakhani
  • Sarwat Gillani – Kanya Couture
  • Hadiya Hashmi – Mango & Mantra
  • Fawad Khan – Sadaf Fawad Khan Studio
  • Reema Khan – Parniyaan By Ayesha Jawad
  • Iqra Aziz – Own
  • Sohai Ali Abro – Omar Ejaz
  • Emaad Irfani – Hugo Boss
  • Natasha Baig – Yasmeen Jiwa
  • Zahid Ahmed – Emraan Rajput
  • Mahira Khan – Own
  • Mansha Pasha-Zuriador
  • Jewelry By Sherzad Jewellery
  • Styled By Sananver

Winners Outfits

  • Ali Tariq – Advani London & Vessimi
  • Yumna Zaidi – Zainab Salman
  • Husnain Lehri – Ismail Farid
  • Imran Ashraf – Nauman Arfeen & Emraan Rajput
  • Shahbaz Shazi – Ahmed Bham & Humayun Alamgir
  • Sachal Afzal – Ismail Farid
  • Shoaib Lari – Dilawar Mir
  • Hadiya Hashmi – Mango & Mantra
  • Mohsin Tawasuli – Own From Sana Safinaz
  • Zara Abid Mother – Yasmin Jiwa
  • Rashid Farooqi – Alain Dupetit
  • Sajjad Ali – Own
  • Tapu Javeri – Kurta By Sameer Sain & Waist Coat By Adnan
  • Saima Bargfrede – Own
  • Shees Gul – Breakout & Outfitters
  • Kashif Chima – Own
  • Kamil & Hania Chima – Hania Chima Studio
  • Generation By Khadija Rehman – Generation
  • Iqra Aziz – Own
  • Ismail Farid – Ismail Farid
  • Zahid Ahmed – Emraan Rajput
  • Sami Khan – Jason & Gold
  • Mahira Khan – Own
  • Kamal Khan – Ahmed Bham

Pr Company – Talking Point

  • Media Handling & Pr:
  • Fareshteh Aslam
  • Asad Dalal
  • Annum Salman
  • Aseer Somjee
  • Hammad Kaleem
  • Harris Javaid
  • Isra Ahmed
  • Mariyam Taqi
  • Maryam Qazi
  • Sameer Khan
  • Shaireen Waquas

Awards Office – Talking Point

  • Fareshteh Aslam
  • Mariaym Taqi
  • Shaireen Waqas

Media Partner

  • Mindshare

Official Media Partners

  • Geo Network

Venue Karachi & Lahore

  • Mir Houses
  • Shamsi Studios
  • Studio 146

Special Thank To All Presenters

  • Dr. Seemi Jamali
  • Shaniera Waseem
  • Ali Xeeshan & Myrah Qadeer
  • Ali Tariq
  • Frieha Altaf
  • Yumna Zaidi
  • Ayesha Omar
  • Hasnain Lehri
  • Imran Ashraf & Wife
  • Mehar Bano
  • Sarwat Gillani
  • Hadiya Hashmi
  • Fawad Khan
  • Reema Khan
  • Iqra Aziz
  • Sohai Ali Abro
  • Emaad Irfani
  • Natasha Baig
  • Zahid Ahmed
  • Mahira Khan

Stay tuned to Brandsynario for the latest news and updates!

TCL and McDonald’s join hands for ‘Bolti Band Offer’ allowing people to win QLED TVs

Bolti Band Offer
Image Source: TCL

TCL Pakistan, the leading TV brand, recently announced its ‘Bolti Band Offer’ in partnership with McDonald’s Pakistan to mark the beginning of the year on a positive note. The campaign has started from today i.e., 1st Jan 2021 till 31st Jan 2021. The campaign went live with a fun and exciting DVC starring Ali Rehman and Gohar Rasheed announcing the Bolti Band offer.

To view the DVC, visit the link.

During the campaign’s duration, TCL will be giving away 30 QLED TVs to lucky winners on the purchase of any McDonald’s share bag, which will be announced via weekly lucky draws.

Majid Khan Niazi – Head of Marketing TCL said, “Building on the success of our previous partnerships with McDonald’s, we are excited to announce Bolti Band Offer for our customers. This offer will allow the users to win free QLED TVs and experience a true cinema-like viewing experience in the comfort of their home while enjoying their McDonald’s meal. ”

Raza Ali, – Marketing Director McDonald’s said, “After the hugely successful partnership with TCL over the previous PSL season, we bring the Bolti Band offer for the consumers to enjoy quality food and win QLED TVs. Together with TCL, we aim to welcome the new year with a positive note”.

TCL is among the pioneers of the Global Consumer Electronics industry with a global presence in over 150 countries. TCL has emerged as one of the top players with a particular focus on High End 4K UHD and Big Size TVs, in which it has a significant market share.

McDonald’s is one of the largest food chains in the world. Since 1998, when they launched in Pakistan, they have been setting new standards of food quality for the industry, and today they are one of the most trusted food brands, both in terms of taste and safety. They have truly redefined the food space in Pakistan.

The campaign is open to all. To participate:

  • Purchase a McDonald’s Share Bag. A coupon will be given with every share bag.
  • Details of the coupon have to be entered in McDonald’s mobile app.
  • Click on the TCL banner on the homepage of the app and enter details of the coupon to qualify for the lucky draw.
  • Winners will be announced on McDonald’s and TCL social media pages.
  • The lucky draw will be held weekly to select QLED TV winners.

Stay tuned to Brandsynario for the latest news and updates!

#ShaaneShine Is Empowering Women To Break Their Barriers

 On the 8th of December, several influencers and celebrities started posting black and white pictures, with their faces turned away and only their hair showing. Little did we know these posts would be the start of a brilliant campaign that empowers girls! One by one stories of inspirational girls were unveiled who showcased determination and changed the conventional narratives.

What Are The BnW Pictures About?

Black and white pictures are often used in order to convey the gravity of an issue. It can show that due to a reason, all colour has been robbed of something, and the fact that these girls showed their hair, in said pictures, obviously had a meaning.

It potentially reflected the harsher and negative things many girls have heard in their lives about their capabilities — where all they were told was that they could and should only take care of their homes – “baal sambhaalo” ! All the said girls highlighted the limitations that were created when they wanted to embark on their journey. People set different roles for them and expected something different from them.

 

View this post on Instagram

 

A post shared by Ramsha Khan (@ramshakhanofficial)

But #SunsilkPk has turned the Narrative around

The #ShaanSeShine campaign has shown that these barriers are only there to be broken! The static posts got optimistic with the next post  of videos where these girls were seen as bright, beautiful, and powerful with their luscious hair.

The girls turned around, told their stories of how they confronted their limitations, broke barriers, and succeeded by shining in and out.

 

View this post on Instagram

 

A post shared by Sumbuliqbalkhan (@sumbuliqbalkhan)

Stories That Deserve To Be Re-told

Amongst the celebrities and influencers were stories that we all can relate to. They all came from different backgrounds, a yoga instructor, an actress, a travel vlogger, a journalist, or a home-based entrepreneur –  all-girls sharing the same strength and determination! They were told, “you are a girl”, “you’re fragile”, “You don’t know anything about business, “It’s not good to be interacting with strangers so much”-  “Sports is not for girls”

 

View this post on Instagram

 

A post shared by Amtul Baweja (@amtulbaweja)

Irrespective of what they heard, these girls have shown us that once you break past these barriers, fulfillment and success awaits. Are you inspired by their #ShaanSeShine moments? We sure are!

The Comments Are A Sign of Change

The comments of such posts are usually full of derogatory and discouraging remarks. However, a change is on the horizon and we’re eager to be witnessing it! People were incredibly encouraging, appreciative, and proud of all the girls who chose to stand their ground.

A person can try their hard to break society’s shackles but their struggles are in vain if others are not inspired. Many girls out there are loving the narrative of how we can take care of our hair without making it something that defines our limitations.

A Much-needed Breath of Fresh Air

This campaign by #SunsilkPk #ShaanSeShine is a breath of fresh hair. Pakistan truly needs more campaigns that highlight what obstacles girls face so more awareness is created. Moreover, it also truly needs those campaigns that show that girls have courageously fought back.

Often the lives of girls under the camera lights seem unrelatable to many. This campaign has shown that we all start from the same point. Most importantly, it shows that we can reach great heights! It’s incredible how the narrative of #ShaanSeShine strengthens, inspires, and makes many of us girls proud!

Stay tuned to Brandsynario for the latest news and updates.

70cc Motorcycle: Everything You Need To Know

Honda CD 70 as an economical titan
Image Source: facebook.com

Where there are automobiles, there are motorcycles. Whether it is a 1500cc Harley Davidson or a CG 125, there is no doubt that Motorcycles are widely used. The writer of this article has a Harley Store in their neighborhood, where many bikers visit every day. The motorcycle is considered one of the convenient inventions to have ever gripped the automation industry.

They were used widely during the second world war, as a means of delivery. They were small, fast, and robust. Soldiers often used them in locations where jeeps were not ideal. Of course, just like cars, there are those with premium features and a hefty price tag. Then some are extremely well-conditioned in a budget. These Motorcycles mostly include those with a 70cc capacity. So what makes these vehicles the titans of their industry?

70cc economical titan
Image Source: pinterest.com

Motorcycles Of Today

Everyone these days is seen driving a 70cc. Since they are so economical, they are used by almost everyone who wishes to buy a vehicle on a budget. One of the most prime features of the vehicle is that it gives an impressive fuel mileage. You can fill it up with just three liters of petrol and go distances no other cars can go.

Of course, there are other benefits to it. However, where there are benefits, there are certain downsides too, and they must not be overlooked. Safety is a significant concern when it comes to 70cc. However, that doesn’t stop the 70cc from dominating the budget motorcycle industry in Pakistan.

The 70cc Giant

In every industry, there are dominators in price brackets. Samsung and Apple are your prime choices for Flagship phones, and if you’re looking for a budget smartphone, Xiaomi and Realme are the go-to options. Similarly, the 70cc motorcycle is the Budget equivalent of Xiaomi, except in vehicles.

It gives an impression of fuel average, and it can handle a surprisingly large amount of weight on it. The writer of this article has seen as many as four to five people sitting on one motorcycle. That combined up to a lot of weight. No wonder this vehicle is a giant in its area of development.

CD 70cc is a Titan in the economical industry
Image Source: naicar.com

Revving The Engine

There are many brands now which offer 70cc motorcycle variants. Honda CD70 is the most prime example. Everywhere we see motorcycles, the Honda CD70 is seen. Similarly, Brands like Unique and Eagle also offer 70cc variants. The spare parts of the vehicle are readily available.

Since the motorcycle itself is budget-friendly, it’s parts are in no less quantity when it comes to repairing. Plus, the repair cost itself is not too high either. Additionally, it is so long-lasting that it can survive being submerged in water for many days at a time. Of course, we must mention that as budget-friendly as this vehicle is, the safety factor on it is extremely low. Your helmet is what will protect you from significant concussions. Always wear your helmet! A simple instrument like this can be the deciding factor between life and death.

Stay Tuned for more from Brandsynario!

Netizens Can’t Find Deepika Padukone Anywhere!

deepika padukone

Bollywood actress Deepika Padukone has disappeared! With 52.5 million followers on Instagram and 27.7 million followers on Twitter, Deepika has deleted hundreds of posts and tweets from her social media accounts.

She clearly thought it unwise just to delete her account. I mean, if she was going through a phase where she wanted to distance herself from social media, she was more logical than everyone else. Because honestly, we would just delete our accounts, but she knew that had she deleted her account, she would ‘probably’ not be able to gain this much following. But well, she is Deepika Padukone; if anyone can gain it all back, it’s her. So even if she did, it would take some time.

“Very logical, Deep! Tell me you aren’t Aries.”

Twitter also has just this one tweet. All the other 670 tweets have been deleted.

Stay tuned to Brandsynario for the latest news and updates!

Here Is Where You Can Find COVID Vaccination Centers In Karachi

COVID Vaccination
Image Source: OHSU News

COVID peaked in Pakistan in early March and soon sent the country into lockdown mode. The government had to react to the situation to contain the spread and keep the hospitals functioning effectively. And therefore, various city centers were turned into quarantine zones. Karachi Expo center was one of those quarantine centers.

COVID in Pakistan

The first of covid was effectively controlled. But then people just had to get used to the spread of covid because life couldn’t just stop. And when the second wave hit, people had given up on the idea of quarantine centers. But now that the COVID vaccination is out, it is only time to keep Pakistan away from it. Soon the vaccine curators will send it our way as well. Hopefully, they will do before the virus has mutated to an extensive degree and the vaccine is still usable.

Karachi Expo Centre Becomes COVID Vaccination Point

So to administer the vaccine, the Sindh Government is planning to create vaccination centers. And just like Expo became the quarantine center, it will also become the COVID vaccination center. Sindh Health Minister, Dr. Azra Pechuho, has said on Thursday that they are planning to do so. She visited Expo to see the arrangements for herself. That will also include the cold chain being curated to keep the vaccine in the low temperatures as instructed by the experts.

She also mentioned that the vaccination would be conducted in different phases. The first phase will include vaccinating healthcare workers. And so the authorities have to prepare the list for the frontline personnel.

Fawad Chaudhry, the Federal Minister for Science and Technology, mentioned that the country is buying 1.2 million doses of vaccine. They are buying it at the beginning of the year from China’s Sinopharm. As for the trials happening in Pakistan, the Can Sino Biologics’ vaccine is in the phase III trials.

Stay tuned to Brandsynario for the latest news and updates!

Samsung Confirms Galaxy S21 Series For 2021

Samsung release of S21
Image Source: phoneworld.com.pk

There are many developments being made in the technological sector these days. The advancements are not just related to gaming or smartphones, they extend further towards automobiles as well. Tesla is moving upward at a brisk pace. Similarly, newer and newer graphics cards are being released. Nvidia’s new RTX is a colossal beast and is definitely worth the investment.

Its capabilities stretch far beyond anything we’ve experienced so far. When it comes to Apple, their new M14 chip is being considered the stuff of legends. It’s potential goes so far, it is astonishing and shocking the audience. Similarly, Samsung is making its mark as we enter into the new year. Let us see how what new developments are they bringing forward. They released a video which states their plan and explores upon the colorful history that they are proud of.

An Era Of Samsung

Yes, the era of Samsung is also now. Apple is not the only company on a swift ascend in this uncertain era. The pandemic has forced us indoors, and its new variants are raging across the borders of countries. The race towards the vaccine was a fierce one, and it’s going through even more developments every day.

Amidst all this, Samsung is set to release a few new variants of a new phone. We are talking about the Samsung Galaxy S21 series. The release is expected to be in early January, but what exactly will they be releasing? There is more to it!

New Year Developments

The company confirmed a Display Tech Event for January 6th. That is less than a week away, and much is to be anticipated. So far, we know that the company intends to release three variants of the Samsung Galaxy S21. These will be the base version, the S21+, and the S21 Ultra. It is similar to their S20 series in the sense of variants.

In Northern America, the phone is to be released with the SnapDragon 888. It is the latest chipset made by the company that brings you state-of-the-art technology. Otherwise, the chipset will be of Exynos. It is not quite as formidable as the Snapdragon, but it still holds its own in battle. All of this was shown in a video on the ‘Samsung US’ youtube channel. The video also cycles through older products in the S-Series, taking the user on a nostalgic trip. It finally ends with the latest expected release. The release of the video itself was quite subtle.

 

Samsung S21 release
Image Source: youtube.com

Moving Forward

We have still yet to see how this plays with the audience. The year is new, and they are expecting a fresh start. Everybody wishes to forget the prime event of last year. They want to see something cheerful and positive.

Samsung is set to release the Exynos variant by 12th January. That is less than two weeks away. We hope that the new S21 delivers the same that it usually does. Samsung releases in the S-Series are considered flagship ones and are worth the buy.

Stay Tuned for more from Brandsynario!

Pakistanis Vote For The Best TVC Of 2020

2020 has been a very dynamic year in terms of events, incidents, and activities. There were pandemics, fires, blasts, and earthquakes. Since advertising is usually made to reflect the year’s happenings, brands did that while dealing with the consequences of the events. They created ads during the lockdown and did a fabulous job at that. And now, in a renowned marketers’ Facebook group, people are voting on the Best TVCs of 2020.

The Pakistanis have assembled a list of Pakistani TVCs made in 2020, and they are voting. Up til now, there has been quite a long list, but we have collected only 10 of them. We would also like to say that we hadn’t numbered them according to which one we found the best but had the most votes when the list was extracted.

1. Amreli Steels

Amreli Steels had an ad featuring Shabbir Jan and Hajra Yameen, among other stars. It sure had a great narrative, and it created a heart touching parallel with the character of a loving and caring father.

2. Coke – Karachi is Love

Karachi is love, an ad campaign by Coca Cola is also second on the list.

3. Pepsi – Millions of Meals

This ad discussed poverty and how the pandemic would have adversely affected low-income families.

4. KPK Govt – Bashrullah 6 foot ka faasla

UNDP and KPK government created a public service ad aimed at reminding people about the COVID measures. The words were catchy, indeed.

5. Tapal – Meri Family Meri Strength

Tapal Family Mixture, by its name, suggests that it’s a family product. And they reiterated that in their ad Meri Family Meri Strength.

6. Kashmir Cooking Oil – Family Traditions

The recency effect that this ad by Kashmir Oil is in the top 5, but it was also a great initiative. Instead of having a woman cook food while the men of the house play, they chose a different plot and applied it.

7. Chocolatto – It’s Special Inside

What can we say other than it reminds us of Priyanka Chopra?

Other ads on the list were Bisconni’s Iss Baar Eid Kese Hogi and Fast Cable’s Ghar Ek Baar Banta hai. These are indeed great ads, but if we were choosing the best TVC, we should also have included Reem Rice’s ad that featured Mahira Khan. The ad where they created a rendition of Allama Iqbal’s poem, and Mahira Khan relays it, captures the viewers until the end.

Stay tuned to Brandsynario for the latest news and updates!

Samsung Vice President Sentenced To Prison For Nine Years In Bribery Case

Image Source: Strategy Online

Samsung Electronics Vice President has been sentenced to prison for nine years in a case that led to the downfall of their former President Park Guen-hye. Prosecutors demanded that the length of the sentencing of Vice President, Jay. Y Lee is justified, considering the influence of Samsung over South Korean economy and as it holds the position of being one of the largest companies in the world and the biggest family-owned conglomerate in South Korea.

Image Source: Getty Images

Background Of The Case

The Korean Herald reported that in the final hearing, the prosecutors claimed that the influence and strength of Samsung’s empire is so much that analysts, policy-makers and experts often divide the market into Samsung and Non-Samsung segments. The final ruling of the case has been scheduled for 18th January 2021.

There is also another case ongoing involving Vice President, Samsung Electronics, Jay. Y Lee over accusations regarding fraud in the books of accounts and stock-price manipulation and it is predicted that the odds are not in his favor. The proceedings for that case began in October 2020.

In 2017, Lee was convicted for bribing Park and her close associate Choi-Soon-sil and was sentenced to five years in prison, the case which led to a series of investigations against Senior Samsung Electronics’ officials. The prosecutors alleged that Lee-Kun Hee bribed certain influential people to buy the Government of South Korea’s support in backing his control over Samsung, which he would inherit from his father who was the Chairman of the company at that time.

The scandal was so massive that it led to his impeachment, and a 25 year sentence which was later reduced after Park’s lawyers appealed upon which he was released in 2018. In August 2019, the Supreme Court Of South Korea overturned the ruling, calling it too lenient.

The Chairman of Samsung, Lee Kun-hee Passed Away In October 2020:

The Chairman of Samsung, Lee Kun-hee who transformed the company and made it to be one of the biggest companies in the world and turned it into a tech giant passed away two months back in October 2020 after suffering a heart attack. He was the wealthiest person in South Korea and had an estimated worth $20.7 Billion according to the tax records in the South Korean tax system. Fortune Magazine reported that his heirs would be potentially liable for estate-taxes worth $10 Billion dollars which explains the reason why the family and its business empire is so influential in the South Korean Economy.

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The Brain Chip – All You Need to Know About Neuralink

The entire world was attempting to make something other than what’s expected as far as innovation and needed to turn into a first-mover in each perspective of the technology world. In the interim, a tech entrepreneur Elon Musk launched something else in 2016 by dispatching the idea of Neuralink. Yeah! Neuralink is a shocking and amazing idea proposed by Musk, because when it comes to Elon Musk then he is astounding in terms of innovating and inventing different technologies

Musk and his team started their work on innovative brain-machine interfaces (BMI) and this small coin-shaped chip was interesting so far because connecting the human brain to the internet is very intriguing.

Developing natural interfaces and monitoring brain activity is the main goal for Musk because currently, they want to lead this goal for curing and help paraplegic people not only by monitoring but also acting on it. Additionally, this chip will help those individuals who have brain memory disorders and having faults in sensory functions.

Neural Engineering

This eye-opener innovation pushing the boundaries of neural engineering extremely far because Musk and his team are working on a connection between neural and a computer with the Link, this is the first neural implant design that any person can control their mobile phones or any other electronic gadgets from their brain.

On 29th August 2020, Musk unveiled his chip characteristics at Neuralink’s event and gave a demo of putting chips in the brain of 4 pigs to demonstrate his ambitious plans to create a working brain-to-machine interface.

After putting a chip in a pig named Gertrude, the actions and all the activities related to the brain appeared on a graph which indicating all her neural exercises and the processors sent wireless signals on the graph when she was looking for food.

The Design

There is a ton of complexities in the design of Neuralink because when it comes to the brain, things get more complex. A thread formed a micron-scale embedded in the mind which contains more than 3000 electrodes for identifying neural signs.

The Link will be 100% inside your mind and will process all the neural signs. The coin formed chip will be set in your skull through a completely robotized framework and after putting it inside your brain the chip will be removed and replaces with The Link.

Controlling devices from Your Brain?

Just imagine, that an individual can control the smartphone from the brain instead of tapping and tapping. This chip will allow you to interact with any online media, arranging media collections, draw complex plans, anything you can do in an alternate path just by thinking about it.

Elon further articulated that, an App will be given that will permit you to control gadgets with Bluetooth and guide you on how to utilize this chip. During the event, he also talked about the charging of the Chip and he stated that 12-Hour charging will be required wirelessly every night, although it was not exactly determined how.

Thus, eventually, this will be an immediate connection between the brain and everyday technology however the underlying objective is to help paraplegic people.

The official release date hasn’t affirmed at this point and it isn’t marketed yet. Everybody is interested and curious about this innovation and it may be considered as a future of neural designing or engineering, yet we simply need to stand by when it will hit the stores.

Sharing Joyous Moments With Nestlé Raita

Written By: Rafay Mustafa Kazmi

With 2020 coming to a close, our year has been full of lockdowns and social distancing. With the negative atmosphere that has come with 2020, Nestlé Raita has done something to perk everyone up.

With the kind of strong flavour profiles that exist in our cuisine, we often need the right condiment. In Pakistani cuisine, that condiment is Raita. Available in two variants, Nestlé Raita exists in a Zeera option and a Podina version, both of which are enjoyed nationwide. Nestlé Raita came up with a video that reminded us all on how we can share joyous occasions and experiences while still socially distancing.

Nestlé Raita’s video showcases how two of our most beloved power couples enjoy a meal together on a video call. The lovely Shaniera Akram and the legendary Wasim Akram join the newlyweds Sana Javed and Umair Jaswal to share their favourite variant of Nestlé Raita, enjoying the festive atmosphere that the call brings about.

The entire video call plays out wonderfully as the four of our stars enjoy each other’s company despite being far apart. The excitement that Nestlé Raita brings about in the video is apparent as the Raita is passed from frame to frame till it reaches Shaniera who is positively overjoyed on receiving her plate with Nestlé Raita.

With the release of the celebrities’ video, what followed was amazing as people craving for an activity to enjoy with their distant loved ones jumped at the opportunity Nestlé Raita’s video presented them. Numerous foodie groups, along with different social media personalities joined in the activity, sharing their favourite dishes with their preferred Nestlé Raita option along with the joy the mutually shared experience brought with it.

All in all, Nestlé Raita’s campaign showed how even in such troubled times, with the issues most of us have had to experience this year, there are still ways to have a great time with your loved ones. People from all across Pakistan, from all four provinces, shared their favourite dishes and the vastly different flavour profiles and taste palettes that exist in our cuisine were fully apparent for everyone to see!

 

2020 TECNO’s Year Of Success With Innovative Campaigns & Product Launches

In these past few years, many transnational smartphone brands have come to Pakistan for business. These companies bring along many technological advancements catering to the tech needs of the people in the country. TECNO, the renowned Chinese smartphone brand has been seen making great progress with multiple successful tech devices in Pakistan. It has established a vast customer base and is famous for providing the best quality products at a reasonable price. But what makes TECNO stand out from other phones in the market?

First is its latest technologies and the most reasonable price segments. The second is its innovative and one of a kind campaign ideas and social media engagements. TECNO’s year began with the celebration of Camon 12. TECNO did an online activity with the Hashtag ‘Barey game ka Bara Khiladi’ on TikTok receiving millions of views. It also engaged the cricket superstars Shoaib Akhtar, Hasan Ali, Younis Khan, Umar Gul, and Abdur Razzaq for its offline campaign engaging youngsters from all around Pakistan.

The night photography king, Camon 15 came with Mehwish Hayat being announced as the ambassador which created a buzz on social media. The launch event was the first-ever smartphone launch to be premiered on the top new channel, GEO News. #CamonShow reached 150 MILLION views on TikTok, becoming one of the most used hashtags in that period. The phone received over 3.4 Million sale orders within two hours of its unveiling.

TECNO has proved that ‘Innovation is the key to success!’ The leading smartphone brand has been bringing innovative ideas for its products and campaigns. For its Spark 5 Pro campaign, the brand started the #GiveMe5withSpark5 TikTok challenge which took the internet by storm. It involved the top TV actresses Sadia Khan, Yashma Gill, and Hina Altaf and reached new heights by reaching over 200 Million views on TikTok in just a few days.

For its Spark 6 campaign, TECNO brought forward Pakistan’s first-ever short action film sponsored by any smartphone brand “Real Hero”. Starring the superstar Ali Zafar and directed by the eminent Asad ul Haq, the film took the customers and fans by storm. It was top trending on all social media sites and fans went crazy with excitement till it was finally revealed. The gaming phones from TECNO were also a great hit, the Pouvoir 4 series. Equipped with a 6000mAH king-size battery, and an empowering processor, the phones were a treat for gamers and videographers. TECNO POVA was called the ‘Real Gaming Phone’ with a monstrous G80 processor.

TECNO didn’t stop here. It introduced its Photography King Phones Camon 16 Premier, a limited edition with only 200 units that sold out instantly. Camon 16 came just in time with an ultra-clear night photography experience. The trademark TAIVOS camera technology with six core functions made this the ultimate solution for photography, giving you an SLR feel. The phones were a huge success both on online and offline markets, leaving social media abuzz with excited fans and happy comments.

With all these amazing campaigns and social media strategies, TECNO has proven itself to have pioneering skills in campaigns and social media engagements. The success, the amazing products, the millions of views, and millions of units sold, are proof of 2020 being a successful year for TECNO! We hope TECNO keeps up with its quality work and brings much more innovation for its fans in 2021.

Will COVID-19 Vaccine Protect Us From The New Strain?

COVID Vaccination Centers
Image Source: CGTN

After COVID-19 ruled the earth for an entire year, humanity heard the good news that the pandemic’s vaccine had been found. As the world rejoiced, it had to soon accept the fact that happiness was short-lived. While the scientists were busy developing the vaccine, the illness was also mutating. The moment the COVID-19 vaccine was announced, soon the world saw another version of the pandemic.

COVID track record

It turns out that the new variant of COVID 19 is leaving the affectees blind as well. And it was more contagious (more than 50%) than the original virus. As people were grappling at this thought, they were bombarded with the news that yet another variant of covid strain was around the corner.

covid-19 vaccine
Image Source: Anadolu Agency

Now the question becomes that will the vaccine work on the new variants? Some experts have hypothesized that it may actually work. However, they will have to confirm that. That said, the scientists will still be working on developing separate vaccines for the variants.

The Experts on COVID-19 Vaccine

One of the top US infectious disease experts, Dr. Anthony Fauci, has announced that the existing vaccine will probably block all virus variants. However, the scientists will test it too.

Viruses most certainly do mutate as they interact with populations. Since the virus has already spread to the corners of the earth (did you know covid was detected in Antarctica as well?), every environment is going to have a different effect on the strain. But if the change is very severe, the experts say the original vaccine will not work in that case.

Moncef Slaoui, the chief science adviser for the U.S. government on the COVID-19 pandemic and vaccine, said: “My expectation is, this will not be a problem.”

Image Source: MEO

So basically, no one is expecting the virus to mutate that severely.

Well, don’t jinx it, considering 2020 hasn’t officially ended yet.

Stay tuned to Brandsynario for the latest news and updates!

I Am The Change Awards 2020 – Meet The Frontline Heroes

Every year, Engro Foundation – the social investment arm of Engro Corporation – recognizes local change agents and highlights projects that aim to improve lives across different spheres, through its flagship initiative of I Am The Change (IATC) awards. Amidst the global pandemic, the IATC 2020 invited frontline workers, who could be self-nominated or nominated by supervisors/head of organizations, to share their inspiring stories of creating community impact in the fight against COVID-19.

Following an extensive review of more than 100 applications in five categories, an external jury and IATC team at Engro Foundation chose eight recipients from public sector health professionals, doctors, healthcare workers and blue collar staff involved in NGOs or industries tackling COVID-19 relief efforts. Each recipient will be given a cash award of PKR 500,000 in recognition of their efforts.

Below are some inspiring stories of the IATC 2020 recipients, who created strong community impact in the fight against COVID-19:

Raja Muhammad Iqbal

Raja Muhammad Iqbal is a retired subedar from Army Medical Corps, currently appointed as the Senior Nurse to Mian Muhammad Bukhsh Trust Hospital. During the pandemic, Mr. Raja has remained available for duty and had more interactions with the COVID-19 suspected and/or positive patients than any other nurse at the hospital. At the start of the pandemic, Mr. Raja stayed on the premises of the hospital 24/7 and volunteered his services for over-time work, recognizing the need to serve his country once again.

Speaking on behalf of healthcare professionals, Mr. Iqbal shares, “we will continue to remain steadfast and work towards decreasing the footprint of the disease. I have been deployed on the border and contributed in wars so it was my passion to help that propelled me to continue to serve in the line of duty. I am truly humbled to be presented with the IATC award and hope that such initiatives continue to reward and recognise frontline workers.

Bilqees Abdul Shakoor         

                                                

 Bilqees Abdul Shakoor, a Master of Philosophy and Economics graduate, volunteered as a camp manager under civil administration at the Chief Minister Delivery Unit Quetta, during the first wave of the COVID-19 pandemic. Her main duties as the camp manager were to ensure proper disposal of medical waste, which was used to treat COVID suspected and/or positive patients. While volunteering at the COVID camp, she contracted the virus herself but that did not weaken her resolve.

Past my recovery, there was evidence to support that COVID-19 recovered patients were not at immediate risk and this only encouraged me to continue my work. I felt that this shared experience allowed me to connect with the patients even more”, she said.

As one of the few women working at the RDA camp, Ms. Shakoor overcame the challenges her gender posed and continued to work in the quarantine camp. She also worked at Fatima Jinnah Hospital laboratory to take samples of the COVID-19 suspected patients and volunteered at Quetta’s online team to reach out to families who cannot afford basic food and provide them with Rashaan by fundraising.

Naveed Parvez

Naveed Parvez was nominated for his contributions in outdoor work at the Karachi Down Syndrome Program. As the main frontline worker, his efforts furthered KDSP’s mission of assisting families of individuals with Down syndrome that were severely affected during the pandemic, including households where there was a serious risk of infection. Naveed led grocery drives to support various poverty-stricken families and provided 40 families with material kits including stationery, study tables, toys, arts and crafts material to assist virtual sessions for children with Down syndrome.

Speaking about his experience, Naveed shared that prioritizing his own and his family’s safety was the hardest task considering he had to distribute rations to areas where SOPs were not being strictly followed.

This serves as an immensely memorable experience and I feel fortunate to have been given an opportunity to serve in such dire circumstances”, he added.

 Sana Sharif

In the wake of the pandemic, there are many communities that were at the risk of being forgotten, one of them being the incarcerated. Through her association with Legal Aid Society (LAS), Program Manager Sana Sharif conducted a series of meetings with senior prison officials including the IG Prisons and DIG Prisons in order to understand the nature of demands from prisons in the context of combating the threat of COVID-19. She ensured timely achievement of legal aid clinics, free legal advice and interviews, and representation of the incarcerated in 8 Sindh-prisons. With a Master’s degree and extensive experience in Development Sector Support programs to her credit, Sana supervised LAS staff across 15 districts in Sindh during their visits to Superintendents of all 24 prisons and led the distribution efforts of the required PPEs in the entire Karachi and Hyderabad division. These efforts are what led her nomination and recognition for the IATC award.

According to Ghias Khan – President & CEO of Engro Corporation and Trustee of Engro Foundation, “The IATC award recipients truly depict how heroes are born in times of crisis. As a Pakistani organization committed to solving some of the most pressing issues of our time, it is a very humbling experience for us to learn from and celebrate the achievements of these individuals and institutions who rose to the occasion. Together, InshAllah we will emerge stronger and united as a nation from this pandemic.”

Ayeza Khan’s Doppelganger Is Breaking The Internet

ayeza khan doppelganger
Image Source: The News

The internet has laid their eyes on another celebrity doppelganger and now it’s becoming impossible to unsee it! You’ve got to see this one.

Ayeza Khan’s Twin Found In Brazil

The beloved actress of Pakistan, Ayeza Khan is renowned for her acting skills for sure. However, her striking beauty is what pulls people towards her more. We’re always wondering, how is it possible to be this drop-dead gorgeous? It turns out that a girl shares that beauty all the way in Brazil!

 

View this post on Instagram

 

A post shared by Letícia Almeida (@leticia)

Meet Leticia Almeida from Brazil whom the internet has labelled as a doppelganger of Ayeza Khan. The woman doesn’t know yet but we’ve all started fangirling over her and our very own’s uncanny resemblance.

Are You Convinced?

Look at the two side by side, isn’t the resemblance striking and oh so real? They share the same features when it comes to the eyes, nose and lips and the shape of their face is clearly similar too! But it gets better, Almeida is also an actress in Brazil and has two children of her own.

ayeza khan doppelganger
Image Source: INCPak

It seems as if the two are mirror reflections of each other with the reflections being continents apart.

About Leticia Almeida

Almeida is a popular influencer and model in Brazil. Her social media profile on Instagram has over 1.2 million followers full of modelling shots and also baby pictures. Almeida’s children are unbelievably gorgeous, chubby and just downright adorable.

 

View this post on Instagram

 

A post shared by Letícia Almeida (@leticia)

The doppelganger of Ayeza Khan has also shared several pictures of hers sans makeup and the resemblance is most striking then. The two are definitely a doppelganger couple to look out for.

Doppelgangers of 2020!

It seems our 2020 was sprinkled with several realizations of celebrity doppelgangers. One after the other, netizens scoured the internet and found people who looked like our beloved and accomplished actors. Just recently, Naimal Khawar’s sister was likened to Madhuri Dixit while Hamza Ali Abbasi’s sister was found to be Katrina Kaif’s doppelganger.

Not to forget the hundreds of others we have found, like Mahira Khan’s, as we fought our way through 2020 and killed boredom.

What’s The Fuss With Doppelgangers?

The thought of having one is exciting for many. There’s a scientific fact that each person has 7 look-alikes of their in the world! So each time someone’s doppelganger is found, it’s a win that suggests 1 out of the 7 are now acknowledged. Have you found yours yet?

Stay tuned to Brandsynario for the latest news and updates.

Goodbye 2020, Hello 2021 – Twitteratis Share Their Thoughts

2020
Image Source: Brandsynario

Saying goodbye to 2020, a year fraught with hardships and distress is turning out to be more emotional than we expected! 

Twitteratis Share Their Thoughts

A Year of Hardships

This year has been tough on each person we have come across, we have connected with, and we have known. As parents struggle to homeschool their children, children struggle to remain home, jobs become #WorkFromHome, and loved ones fall sick, we have faced distress.

It’s true that to each person, their struggles are the priority, but when the news keeps spewing one bad news after another, it takes a toll on your mental health too. We have lost so many renowned celebrities this year, countless ordinary citizens, loved ones, and nature again.

Leave It All Behind

Though we can not be sure of what 2021 has to offer, we can be hopeful? We have become afraid of optimism in 2020 after being disappointed so many times. However, a new day is dawning, shouldn’t hopes be too?

Twitteratis have the same thoughts. Here’s your insight into what people across the world are thinking:

What Can You Fit In A Few Seconds?

This video curated by someone shows the amount of grief and terror one can encapsulate in just a few seconds. The video is a round-up of the worst events that affected us in 2020, and it is truly astounding.

Conflicting Feelings

A Twitter user also shared this post that touched us profoundly. Often we take for granted how time passes us by. On a micro level, we’re fixated on giving each day and getting the work done without realizing soon; this will be years.

The next year will be merry for some while grieving for the others, or it can be both. 

As we approach the new year, let us vow to be healthier and savor each day. There are good things to come!

What Did You Start This Year?

This year was also a year of firsts for many. Those who never stepped a foot in the kitchen now became #quarantinechefs while others started a new hobby.

The quarantine was a blessing in disguise for many, too, as they learned to follow their hearts and become one with their true calling. Did you have any passion that was always unfulfilled, and did you start it this year?

Stay tuned to Brandsynario for the latest news and updates.

Leap To Space This New Year’s Eve With realmeow Space Adventure Livestream

realmeow

The young and trendsetting smartphone brand is back again with a trendy gift for its fans on New Year. With farewells to 2020 and hellos to 2021 realme brings an exciting little hero to spice up your New Year’s Eve. realme shall be premiering realmeow’, its Chief Trendsetting Officer that comes to democratize trendsetting culture and showcase the diversified personality of Gen-Z.  ‘realmeow’ movie will be Streaming Live Globally on realme’s Official Facebook Page at 1700 PST on December 31, 2020.

There was a trailer released on realme’s official social media accounts that have mesmerized the audience. realmeow is a combination of high technology and a trendsetting design inspired by a cat. Coming from the Trendsetting Planet, realmeow is of bold and street-style design, representing the spirit of ‘Dare to Leap’. It is independent, breakthrough, fearless, and agile. The character is the co-developing efforts of world-famous director Mark A. Walsh. He is the Directing Animator of Pixar’s Finding Nemo and Character Developer of Pixar’s Monsters, Inc.

realmeow comes from an unknown world, an unprecedented culture. He came from a galaxy far away from the Earth after receiving an undefined signal. The trendy Hero, realmeow is said to have four personalities that are also the core of realme’s spirit of ‘Dare to Leap’. He possesses several superpowers. He came across many adventures on Earth that shall be portrayed in the movie on the 31st of December.

The trailer for the film has created enormous hype on social media. With a yellow body and a pair of black laser glasses, realmeow looks very mesmerizing. The forever 18 character looks sharp with attitude and impulsive with energy carrying the spirit of realme’s slogan ‘Dare to Leap’. People are now anxiously waiting for what the movie embraces. Let’s all wait and see what adventures realmeow went through with his time on planet Earth.

Aamir Liaquat’s First Wife Reveals Details Of How She Was Divorced

Aamir Liaquat

Aamir Liaquat is famous for not just his religious shows but also for how he says ‘Aam khaaye ga?‘ He was married and had children with his wife. They looked happy, but then again, you never know what really happens behind closed doors, not until they tell you.

The Case of Multiple Marriages

He made news when the news for his second marriage went viral. He had married an actress by the name of Tuba. As the famous celebrities like to prove that they are happily married and are balancing between their two wives in an ideal manner, Aamir Liaquat also did that. But clearly, he wasn’t able to. And this is exactly what women mean when they are against men marrying multiple times. While men try to say that religion gives them the right, the women really imply that they know very well men are incapable of balancing love and responsibility for all of them.

And Aamir Liaquat just proved the women’s point all over again.

Aamir Liaquat First Wife

Syed Bushra Iqbal, his first wife, took to Instagram and Twitter that she is divorced. She further clarified the way she was divorced, and it was indeed very irresponsible. She mentioned, ‘divorcing me is one thing, but doing it in front of Tuba on call at her request was perhaps the most painful and traumatic thing for my children and I.’

Image Source: Bushra Iqbal/ Instagram

Reactions of social media users

People were not just shocked but wholeheartedly supported her. They told her to practice sabr because karma will take care of both the perpetrators in her case.

Bushra had also notified her fans on Twitter as well. They were all unanimously supporting her. Mostly, the people wanted to tell her that getting out of this relationship was better for her, considering this situation must be nothing but toxic for her.

Moreover, some even started bashing Tuba since Bushra had named her to be the reason for the divorce. But the good part is that Tuba was not being bashed in isolation. Aamir Liaquat was also slammed equally for his actions and not being able to make better decisions.

Most importantly, though, she received quite a lot of prayers.

Whatever became the reason for this divorce, whatever was the situation which led to Aamir Liaquat doing this act, I do agree with Bushra on the way this act came to pass.

Stay tuned to Brandsynario for the latest news and updates!