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Seasoned Pakistani Entrepreneur Ali Jehangir Siddiqui Joins Board of Afiniti

By
Anusha Sachwani
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ali j siddiqui

Afiniti is the world’s largest Artificial Intelligence startup valued at over a Billion dollars. The firm, a leading AI based behavioral pairing technology provider has recently announced Former Prime Minister of the United Kingdom, David Cameron as the newly appointed Chair of Advisory Board.

He will be joined by Vice Chairman of the Joint Chiefs of Staff, Admiral Bill Owens and former Ambassador of Pakistan to the United States, Ali Jehangir Siddiqui, as a member of Afiniti’s Advisory Board.

The senior and highly experienced individuals are now to provide counsel and expertise for Afiniti as it expands throughout the global markets.

Mr. Siddiqui will be working alongside Former UK Prime Minister David Cameron on the advisory board of Afiniti.

Before establishing the renowned JS Bank in Pakistan in 2006, Mr. Ali Siddiqui played a vital role for several Pakistan-based companies. He has also carried out executive roles and held the board dictatorships for a number of leading organizations.

He is the CEO of Mahvash & Jehangir Siddiqui Foundation and has remained the Special Assistant to the Prime Minister of Pakistan in 2017, before becoming Ambassador of Pakistan to the United States in 2018.

Welcoming Mr. Cameron, Admiral Owens and Mr. Siddiqui to Afiniti as the new council, Mr. Zia Chishti Chairman and CEO Afiniti stated:

We are delighted to welcome David, Bill, and Ali to Afiniti. Our Advisory Board has a diverse array of senior business and political leaders who provide invaluable guidance to the company as we expand around the world.

At Afiniti, we’re proud to be delivering real benefits through our AI technology today, helping to drive significant value to clients across industries.

Afiniti is about raising the productivity of companies. David’s deep personal commitment to this issue makes him perfectly-placed to lead our Advisory Board, and all three new Board members will support Afiniti in our next stage of growth.

Ali Jehangir Siddiqui will also be working alongside Lord John Browne – CEO BP, Andrew Knight – Chairman Times Newspapers, Andrea Wong-Director Liberty Media International amongst others on the board of Afiniti.

Pakistan is proud of Mr. Siddiqui and his achievements not only within the nation but also across the border. He is an example of a role model who many aspire to be and has set countless examples of accomplishments making the country proud.

A very hearty congratulations to Mr. Ali Jehangir Siddiqui and his family.

Eid 2019: 5 Brand Creatives We Love This Year!

By
Hera Mannan
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eid 2019 creatives

The third day of Eid 2019 is here, and we hope you’ve been enjoying this festive holiday to the fullest.

We helped you with Eid clothes, desserts, and mehendi designs, and we’ve now compiled a list of the best Eid creatives done by brands this year.

5 Eid Dessert Ideas That are NOT Mithaayi

Tic Tac Pakistan

Not only is this creative by Tic Tac extremely adorable, but also the ‘enjoymint’ pun is quite witty!

As a brand whose core product’s purpose is to refresh the consumers’ mouth, it is safe to say that their marketing is equally refreshing to the consumers’ eye

Pepsi Pakistan


Eid Mubarak hugs are one of the best things about Eid, and Pepsi has used it very smartly by incorporating their logo in the creative.

McDonalds


Popular for their one of a kind French fries, McDonald’s has used them to depict the fingers of praying hands in this creative. What better way could there be to wish Eid to Muslims than this!

Oreo Pakistan


Oreo is known for the twist-lick-dunk way of eating the cream-filled cookies. In a commendable way they have used the cream filling to draw a picture of the crescent, wishing everyone Eid.

Cocacola

The beverage brand Cocacola is all about “opening happiness” and sharing love, so we all expect it to come up with something creative during festive occasions.

This year, they designed this bottle full of happiness, light, and all other things we associate with Eid to wish their followers.

Moreover, earlier in the month of May, their creative for the arrival of Ramzan was also remarkably well done and simple! In just a top shot of a chilled glass of coke, they showed a crescent made with the fizzy drink’s gassy bubbles.


We hope you enjoyed looking at these Eid 2019 creatives and the idea behind them.

15 Latest Mehndi Designs to Rock This Eid

Want to add anything? Let us know in the comments!

Stay tuned to Brandsynario.

Q Mobile Celebrates 10th Anniversary with Launch of Q – Technology for Everyone

By
Hera Mannan
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QMobile TVC 2019

The general perception of smartphones and other gadgets is that they are high-end, and hence they belong to just those who can afford them.

This creates a sense of exclusivity with the general public feeling alienated from the benefits of advanced communication technology.

Q Mobile aims to change that by introducing something new to the market.

Q Mobile Completes a Decade

The iconic yet affordable brand, Q Mobile is proud to mark its 10th anniversary with the launch of their new phone, Q.

Q is going to be the first and only phone made exclusively for the masses.

A smart phone within the reach of everyone, because Q Mobile strongly believes that technology is not meant only for the affluent.

Making Technology Affordable and Accessible

It is safe to say that they have been catering to the masses with their broad range of phones for the past ten years. With the launch of Q, they continue to adhere to their vision a decade later.

For a large part of the Pakistani population, technology has been a dream.

They look at the rich sliding out of their big cars with smartphones in hand or taking funny selfies with friends while enjoying expensive coffee and meals at fancy cafes, and they think they will probably never be able to have those experiences.

Well, now they can. Q Mobile’s new phone is for those who work hard and deserve nothing but the best.

Smart, Multipurpose, and Stylish

It is rare to see a brand celebrate its success in a way that benefits the general public. With Q, the first phone, Q Mobile is setting exemplary standards for other brands to learn from and follow.

Whether you want to record and store joyous birthday moments forever, shoot a memorable video, or keep a check on your vital signs during intensive training, you can do it all.

Moreover, not only is the phone smart, it also looks very sleek, so you can flaunt it and make a statement.

With this new beginning, Q proudly gives everyone an equal right over technology. Watch the video to see how:

We congratulate the brand on completing ten years and hope that they continue to cater to the dreams of the masses with their consistency and innovation.

Peugeot Cars to be Manufactured & Assembled in Pakistan!

By
Anusha Sachwani
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Peugeot Pakistan

You read the title right! Younus Brothers Group’s Company, Lucky Motors, has now signed an agreement which given them the rights to locally assemble the French brand, Peugeot’s cars in Pakistan.

According to the agreement details, an expression of interest (EOI) and memorandum of understanding (MoU) was signed between the local company and PSA Groupe France in mid-May 2019.

The agreements read that Lucky Motors will be assembling, manufacturing, marketing, distributing and selling Peugeot passenger cars and light commercial vehicles in Pakistan.

Renault Vehicles in Pakistan Might Not be Launching After All!

As of now, Lucky Motors has planned to assemble the cars at a manufacturing plant at Bin Qasim Industrial Plant. For those who have forgotten, Lucky Motors is also the company behind the production of South Korean automotive giant KIA in Pakistan under the title of KIA Lucky Motors.

If everything goes well, Peugeot will become the first European automotive brand to enter Pakistan through a joint venture. Asif Rizvi CEO Lucky Motors is very optimistic about the agreement and has shared that this new milestone can bring dynamic changes to Pakistan’s automotive sector.

Reportedly, this deal will pull in $15 million as an investment to produce Peugeot cars at the existing plant of Lucky Motors.

Stay tuned to Brandsynario for more news and updates.

Suzuki Alto 660cc Interior Revealed in Spy Shots!

Eid 2019: Banking Customers Frustrated Over Insufficient Funds & Poor Online Services

By
Hera Mannan
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Eid 2019 is here, and Muslims all over the world are celebrating the festive event as well as looking forward to the long weekend.

Eidi is a major part of this festival and is looked-forward to the most as the nation rushes to the ATMs right before the Eid Holidays to withdraw crisp notes for Eidi distribution.

15 Latest Mehndi Designs to Rock This Eid

However, since the past week, just as Eid holidays were approaching, customers began complaining about issues with their ATM cards and online banking services.

Bank consumers are taking to their social media accounts to express their frustration at these Pakistani banks.

Some are complaining that they are unable to withdraw funds from their respective ATMs.

Some are pointing out that they cannot carry out online transactions and interbank transfers.

While some are worried because their bank has deducted funds from their account when the transactions have not actually completed, and the amount has still not been reverted back to their accounts.

It is also to be noted that many employees, government and otherwise, have not yet received their salaries.

Considering that strict orders to transfer employees’ salaries before Eid from the Government had been issued, this kind of incompetence is unacceptable.

Employees to be Paid Salaries Before Eid-ul-Fitr 2019: Sindh Govt

Moreover, many customers are also highlighting issues with slow customer service at the branches and service regarding their debit cards.

The State Bank instructs banks to be more facilitating than usual during Eid festivities.

However, the issues of ATMs running out of cash and slow banking services still remain, leaving their customers disappointed every year.

Karachi Weather Update: Karachiites to Celebrate a Hot Eid & Dry Weekend

Have you faced a similar issue with your bank lately?

Let us know in the comments below.

Stay tuned to Brandsynario for more updates.

PM Imran Khan Praises Pak Army for Voluntary Defence Budget Cuts

By
Anusha Sachwani
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Songs by ISPR
Image Source: YouTube

Pakistan along with Prime Minister Imran Khan has praised Pak Army for voluntary defence  budget cuts and the decision not to increase salaries.

The nation has swelled in pride after Pakistan Army shared that the money will be used to invest in development and other areas where it is needed for the nation to prosper.

The PM took it to Twitter to express his grattitude for the Army’s selfless act. The PM said;

I appreciate Pak Mil’s unprecedented voluntary initiative of stringent cuts in their defence expenditures for next FY bec of our critical financial situation, despite multiple security challenges. My govt will spend this money saved on dev of merged tribal areas & Balochistan.

Adding to this, Science and Technology Minister Fawad Chaudhry said this was “not a small step at all”.

PM Imran Khan Proposes Death Penalty for Child Abusers in Pakistan

Social Media Salutes Pak Army for Budget Cuts

Every Pakistani is all-praises about our men in uniform who have once again made a sacrifice for the sake of our country.

Here’s what social media is saying:

Not only has this happened for the first time in the history of the country but this selfless act has restored the faith of many.

Pak Army has given Pakistan a real Eid gift this year.

Stay tuned to Brandsynario for more news and updates.

Karachi Weather Update: Karachiites to Celebrate a Hot Eid & Dry Weekend

Cornetto & Teeli Unite to Create a Web Series Around Fun, Light-Hearted Love

By
Hera Mannan
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Cornetto Cupidity

Cornetto, one of the most loved cone ice-cream brands among teens, are uniting with Teeli to create a web series peppered with little moments and nuances of young love, the best part of one’s life.

Teeli is a digital entertainment channel gaining popularity for challenging social stereotypes.

With their groundbreaking content tailored for South Asia’s urban youth, especially millennials, they will present in their new web series the quirky, light-hearted love that Cornetto has always depicted in its communications.

Summer Love – The Project

Cornetto looks at love with a different lens, which comes across as unconventional to Pakistanis. It simplifies the idea of love, and encourages young lovers to just go for it with a Cornetto! While Pakistani entertainment unnecessarily complicates it with their typical saas-bahu drama and other quarrels.

Watch Teeli’s First Teaser with Cornetto Below!

Featuring the characters of Nida Butt and Sami Ansari who bump into each other through an internship at a media house, Summer Love is a captivating web series based on the idea of young puppy love, a concept Cornetto itself has always stood for and celebrated in all its communications.

Through the series, Cornetto will engage with the millennials in a way they can relate with and enjoy to the fullest.

Cornetto’s New Campaign – Not Your Typical Saas Bahu Drama

The kind of love and romance Pakistanis usually get to see on TV is very typical: full of domestic quarrels and unnecessary anticipation that ultimately lead to unhappiness.

Cornetto’s new campaign focuses on the chase, and the cherishable moments that follow. The series are filled with moments that will make you go aww, and music that is sure to make your hearts skip a beat.

It draws a picture of a love that does not care about the saas-bahu drama. A love that cares about the moment and takes pleasure in living it fully, unapologetically with that someone who is a friend but also more than that. *wink*

A Thrilling Series for A Thrilling Summer Love

Summer Love will entertain young, hopeful lovers while encouraging them to focus on what is instead of what will or what could be, living in the moment and living life fully.

It will be a rollercoaster journey to see how Sami and Nida navigate through their internships and find hurdles as well as fun and exciting moments to explore.

Watch Cornetto’s First Episode with Teeli Below!

Full of flirting and the thrill of the chase, Summer Love is premiering on Chaand Raat, 2019 on Teeli’s YouTube channel. Watch out for the 6 snack-able episodes of the series, each one of which will release every Friday!

We look forward to the series successfully winning their audiences’ hearts. While teaching you to break the ice, make the first move, and love with a come-what-may attitude, the series will also make you more open to experiencing love.

Khaadi Hosts Three-Days Long Eid Celebrations at Their Flagship Store In COM 3

By
Press Release
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Khaadi

Khaadi, Pakistan’s premier retail, and lifestyle brand host a three-day Eid Celebration at their flagship store, located at COM 3 opposite Bilawal Chowrangi.

The Eid Celebration is open to customers and offers an array of entertainment and attractions for the whole family to enjoy, including live arts and crafts, organic henna, bangles and more.

With a reputation for creating enhanced retail experiences, Khaadi also introduces Kanteen; a food space operated by Desi Gali Express within the Khaadi Com 3 flagship store.

Reflecting the brand’s origins steeped in craft and design, the food space brings the brand’s core promise to life by providing Khaadi loyalists a space that will help them create memories during their shopping excursions.

The Eid Celebration is an extension of Khaadi’s fondness for storytelling through an intimate, personal and artisanal atmosphere. The celebration will continue right until Chaand Raat.

Suzuki Alto 660cc Interior Revealed in Spy Shots!

By
Anusha Sachwani
-

Spy shots of the Suzuki Alto 660cc‘s interior are being shared on social media and are going viral!

Automotive enthusiasts finally know what the vehicle looks like from both inside and out! The pictures below are of the Alto VXL and VXR.

As noticed, the VXL (AGS) – which is the top variant for the Alto, is equipped with features like ABS, power windows, and SRS airbag.

It can also be seen that is has a spacious cabin as well as an AC and modern looking infotainment system.

Whereas the VXR is equipped with a manual transmission and does not feature power windows or ABS, but has an AC. Yes, the variant has an SRS airbag.

Spy Shots of the Suzuki Alto 660cc

Suzuki Alto Price in Pakistan

The expected price of Suzuki Alto is approximately Rs. 10 Lakh for the basic variant and can go up to Rs. 12 lakh.

Stay tuned to Brandsynario for more news and updates.

Pak Suzuki’s all new Alto 660cc Unveiled at the Pakistan Auto Show 2019

PUBG Restaurant Now Opened for ‘Chicken Dinner’ Lovers!

By
Anusha Sachwani
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PUBG Restaurant

PUBG (PUB-G) fans can once again rejoice with the opening of Player Unknown’s Belly Grounds!

The restaurant is offering ‘chicken dinner’ fans an experience to eat their favorite dishes on a battlefield!

The restaurant has widely adopted the PUBG theme, from placing first-aid kits on the tables to game characters serving the food and more.

The eatery also makes a great gaming zone as they have announced a PUBG tournament for solo players and duos as well with handsome prize money of 2500 Indian rupee, according to its Instagram post.

The administration has worked down every last detail to perfection so that visitors can feel the live experience of what it feels like living in the PUBG world.

Though we have a strong feeling that the restaurant will be used less for eating and more for playing!

Stay tuned to Brandsynario for more news and updates.

PUBG Mobile Tips & Tricks to WIN All Battles!

Infinix Smart 3 Plus Unboxing & First Impression: The End-Game Gadget is Here!

By
Web Desk
-

With an attractive triple rear camera and a trend setting dew drop notch, the Infinix Smart 3 Plus is the ultimate budget friendly gadget that makes a statement! Set at a low price-tag with all the latest features, the smartphone is making waves in Pakistan.

#InfinixSmart3Plus #Infinix

Sooper Junoon’s ‘Badleinge Jahan’ will Rejuvenate the Pakistani Inside You!

By
Anusha Sachwani
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Choolein Aasman

Pakistanis take pride in their nationality. We have an inspiring culture, traditions, natural beauty and people who are known for their hospitality. And of course, there is nothing that unites the nation more than the love for cricket!

Pakistani music has also been known to win hearts and has been appreciated globally. Our rock bands made waves internationally and brought respect and pride to the nation.

One band in particular that stole hearts is none other than Junoon.

The Sufi rock band, formed in 1990, had set a revolution in the music industry with extravagant hits. Not only did the band bring about a revolution, but they also ignited a fire in the hearts and souls of Pakistanis with some of the most loved patriotic tunes.

Sooper Junoon World Cup Anthem ‘Badleinge Jahan’ Is Yet Another Soul-Touching Masterpiece

The Sooper Junoon World Cup anthem by Junoon in support of Pakistan has fans delighted and nostalgic as the trio reunite after a gap of 15 years.

The video starts with a beautiful message of diversity where we see people from different walks of life gearing up to support their nation.

We then hear the one-of-a-kind voice belonging to the one and only Ali Azmat as he starts the track backed with electric-pumping guitar notes.

It goes on to reveal how the junoon for cricket runs in the veins of every Pakistani. At every corner, one can see unity, strength, passion, zeal, zest, and pride for Pakistan.

The message of diversity and equality continues as we see those belonging to the minority communities celebrate Pakistan and cricket with equal zest.

Watch the Song Below!

The Perfect Marketing Formula For A Sooper Dooper Hit!

Sooper has once again brought forward an outstanding campaign where they have created the perfect formula for a successful dish. Using Junoon as the secret formula with a dash of subtle marketing and opportune timing they have hit the hammer on the nail.

Before launching the song, Sooper released a documentary to bring back the memories from the 92 World Cup – reminding us of the times how our cricketers made the entire nation proud under the dynamic leadership of the Captain Imran Khan. It evidently complemented the communication by Sooper for this world cup anthem, setting the right tone just before the launch. If you missed out on the documentary, here is the link to still watch it:

 

Sooper has made a name for itself in music in the last few years. Since then, it has produced one hit after the other and has shown that the country has flawless talent be it in a game of cricket or music.

This year, the concept showcases authentic, unique, and diverse representation of people, representing their passion and love for Pakistan.

Kudos to Sooper for rejuvenating our inner Pakistani with this exciting anthem for World Cup 2019!

Pakistan Zindabad!

CIE Students Distressed Over Exams Scheduled on Eid Days

By
Hera Mannan
-

Eid in Pakistan is almost here, and we couldn’t be happier! However, the sentiments of CIE students are not exactly synonymous to ours.

While we will be rushing to beauty parlors and shopping malls for last minute Eid preparations, around 55,000 O and A Level students will be preparing to spend their Eid answering academic questions, as CIE has scheduled O and A Level papers on the days of Eid ul fitr, 2019.

To the students’ dismay, Sindh’s Director-General of Privately Managed Institutions and Inspection, Dr Mansoob Hussain Siddiqui has issued the following statement:

CIE exams are conducted across the world on the same day, therefore once a date has been set, there is no room for change.

Many students have taken over social media to express their grief over the inconsiderate CIE schedule.

Some have resorted to memes to cope with the stress.

While others are raging over how insensitive it is of CIEs to not take their religious holidays into consideration.

Not only will they miss out on the mehendi trips and sheer khurma tastings, but they will also not be able to attend their Eid namaz.

Brandsynario spoke to some CIE students and this is what they had to say.

“I am furious that my sociology exam is getting in the way of my Eid festivities. And it deeply saddens me that the British Council has such little regard for our culture and religion.” –Iman

“I’m gonna treat my second day of Eid as first because British Council took my first day.” –Kinza

Not just students, but their parents are also disturbed by the situation, as the household festivities during this time cannot be enjoyed to the fullest.

Here’s what Former HR Consultant at a school (who is also a parent) had to say.

“Most A Level institutes commence their early bird admissions before the students even give their final O level exam, trapping parents and students financially, psychologically and emotionally. Can you imagine the pain parents go through? I am sure with admissions taking place after the O level results, the students would study hard to get best results. With that stress already looming over their heads, they now have to sit in exams on Eid days, unable to enjoy even the most basic holiday that they deserve,” 

On the other hand, some are taking it in their stride and praying for the best.

We even got a statement from a teacher about what she thinks about the situation.

Yes, I think it is certainly a valid suggestion that there should be no examinations over the 3 Eid celebrations. This will cover all the time difference around the world.

How do you feel about this?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Queen Elizabeth Commonwealth Scholarships 2019 Announced for Pakistani Students

By
Hira Ahmed
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Queen Elizabeth Commonwealth Scholarships 2019

There is good news for Pakistani students who are looking for international scholarships!

The prestigious international scholarships, the Queen Elizabeth Commonwealth Scholarships program, has finally been announced by Sri Lanka this month.

These fully-funded scholarships are available for the students from the Commonwealth countries who are currently in search master’s degree program in Sri Lanka.

China Scholarships for Pakistani Students: 20,000 Yearly Scholarships Announced

The program will surely offer Pakistani students an outstanding opportunity to receive a quality education from internationally recognized Sri Lankan institutions.

Eligibility Criteria for Applying

Students from Commonwealth countries can apply for the program, except for Sri Lanka.

The candidates can apply for a research master’s degree program in any field offered by the participating universities.

The candidate must be graduates in biological, medical, dental, veterinary, agricultural or chemical sciences for applying at the University of Colombo and hold a bachelor’s degree or equivalent and at least three years of managerial experience for taking admission at the University of Sri Jayewardenepura.

Priority Fields Of Study

Students who are looking for Queen Elizabeth Commonwealth Scholarships program can apply in Molecular Life Science, and masters in Cellular and Molecular Immunology degree programs at the IBMBB, University of Colombo and also, a Master of Business Administration degree course at PIM, the University of Sri Jayewardenepura in Sri Lanka.

Soon after joining a master’s program, they can apply for the fund through the application portal.

Documents Required 

The documents that are required are:

  • Academic transcripts
  • Two references-preferably academics
  • Scans of passport or national ID card
  • Proof of language ability should be submitted in documents

Admission Requirements 

The aspirants are bound to demonstrate to show their English language ability through a TOEFL or IELTS test.

Have something to add to the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

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PTA Blocked Access to Mainstream Websites by Mistake: Social Media Reacts

By
Hera Mannan
-

Over the weekend multiple Pakistanis took it to social media to complain about ‘denied access’ to various popular websites.

It was noticed that Telenor, Ufone, and Jazz users were unable to access domains including Buzzfeed, Bloomberg, Alibaba, and GSMArena on their mobile phones.

Nayatel subscribers in Islamabad faced the same.

When contacted, a customer service representative at Nayatel, a private ISP, told Dawn the reason behind it.

 “These websites have been blocked following directions from the PTA.”

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A Nayatel user on Twitter mentioned that the Bloomberg app was working just fine, but the website could not be accessed.

This confirms that the issue did not lie with the websites, but with the service providers.

When reached out by Dawn, most of the mobile network industry representatives seemed oblivious to the situation. Hence, they could not respond with any useful answers when asked why their subscribers had not been able to access some of these websites for the past few days.

Upon further investigation into the matter it was reported by Dawn that, on 26th May, PTA had mistakenly directed ISPs to block access for around a week to the following websites for hosting unethical content:

  • bloomberg.com, a business and markets news website
  • buzzfeed.com, a popular media, and entertainment website
  • gsmarena.com, an informative website on cellphones prices, specs, and reviews
  • alibaba.com, an online shopping platform

On Saturday night, June 1st, PTA denied issuing any such instructions. However, it was confirmed by Pakistan Telecommunication Company (PTCL) technical support that PTA had instructed to block access to these websites.

“The directions actually come from the Ministry of Interior, which also identifies objectionable or controversial content posted on a particular website and tells the PTA to block it,”

Later that night, Dawn reached out to the PTA to find out the reason behind the fiasco. Subsequently, PTA asked ISPs to unblock the aforementioned websites.

PTA also admitted that they had included the websites on the list of websites hosting objectionable content by mistake.

Many users took PTA’s mistaken action seriously and expressed their disdain on Twitter.

Did you face issues in accessing any of these important websites, too?

5 Eid Dessert Ideas That are NOT Mithaayi

Let us know in the comments!

Stay tuned to Brandsynario for more updates.

Neiki ki Recipe – A Supreme Way of Appreciating & Encouraging Kindness

By
Hera Mannan
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Neiki ki Recipe
The holy month of Ramzan is truly unique. There is love, philanthropy and a motivation to be more generous all around.
Those who are selfless and put others before themselves will earn higher rewards for every Neiki they carry out.
This Ramzan, Soya Supreme has also been associated with a selfless act of good. The brand joined hands with Parween Saeed, an inspiring activist who is also the heart and soul behind the NGO ‘Khana Ghar’ based in Karachi.
There are so many residents of the sprawling city of Karachi who don’t have the means to pay for their meals. Khana Ghar stepped in to take the initiative feeding anyone for just about Rs.3!
Through their Ramzan campaign Neiki ki Recipe, Soya Supreme paid tribute to the unsung hero, Parween, and her initiative of Neiki highlighting her efforts and spirit.

Parween Saeed- The 3 Rupee Lady

The story is best told when narrated by Parween as she narrates what compelled her to take on this noble act.

I started Khana Ghar when I found out that a mother had killed her own two children because they hadn’t eaten for two days.

When I asked her what had compelled her to take the lives of her own offspring, she said, “you’d know if your children were dying of hunger.

This means hunger can even make a mother kill her children. The pain of seeing her children starving must have been so severe that it is difficult to comprehend.
That was the deciding moment for Parween, and she hence began her NGO named Khana Ghar.

Watch the full video here.


Khana Ghar is a place that serves food to anyone for a negligible amount. That’s how Parween spreads her light of goodness, and that is her ‘Neiki ki Recipe’.

There is no doubt that kindness requires courage, and God takes care of the rest, says Parween.

How Soya Supreme Contributed to Parween’s Neiki ki Recipe

Not only did Soya Supreme start a campaign highlighting the 3 Rupee Lady’s efforts and spirit, but they also became a significant helping hand for Khana Ghar.

Soya Supreme helped in forming a Neiki Team including not only volunteers but also took bloggers to visit Khana Ghar to help Parveen by spreading the word about her act of kindness on their respective platforms.


The Neiki Team visited Khana Ghar on May 29th and posted about it on all their social media platforms. They also distributed clothes, shoes, and other items amongst the less privileged.

 

Neiki Recipe – A Supreme Way of Appreciating and Encouraging Kindness

The campaign Neiki ki Recipe sheds light on the widespread issue of hunger and poverty in Pakistan. It is a great way to help and appreciate individuals like Parween who, despite not having a lot themselves, extend their kindness towards others.

Moreover, it is also a commendable campaign as it will encourage others to be selfless when it comes to neiki, too.

We hope Soya Supreme’s message spreads far and wide as intended, and that we see the difference they aim to make in the society by encouraging people to make their Neiki ki Recipe as Parween did.

Karachi Weather Update: Karachiites to Celebrate a Hot Eid & Dry Weekend

By
Anusha Sachwani
-

After the exhausting holy month of Ramzan, Karachi is all set to welcome the long Eid weekend and couldn’t be happier!

However, according to Pakistan Meteorological Department, hot and dry weather is expected in most parts of the country for the next 2-3 days.

This may make it a little difficult for Karachiites to enjoy their long Eid weekend outside of their houses.

Eid-ul-Fitr 2019 in Pakistan: Holiday Schedule Announced

The PMD release reports that the temperature in Karachi may even hit as high as 40-degree centigrade on June 5th, which is also the first day of Eid.

3 day karachi weather report

We recommend the following precautions to help you prepare for the hot Eid weekend:

Stay hydrated! Drink as much water and other liquids during Sehri and after Iftari as you can, yogurt is the best option you can opt for to stay hydrated all day long.

Keep an umbrella handy for all your Eid visits to guests houses, or keep a bottle of water and a handkerchief in hand.

Apply sunscreen before leaving the house and avoid going out on long journeys from 12-4pm, stay indoors.

Eid Collections 2019: Fashion Trends that are Making Waves in Pakistan!

Have any more ideas to keep cool this Eid? Let us know in the comments!

Enjoy your Eid and stay safe and stay tuned to Brandsynario for more news and updates.

Meera for Baaji: She reveals why she chose this role!

By
Web Desk
-
Team Brandsynario met Meera to discuss her strong, sensational role in her comeback film, Baaji. Watch the video to see what she had to say!

Pakistani Graphic Designer Wins Big at Sports Emmy Awards 2019

By
Press Release
-
Umair Mohsin

The National Academy of Television Arts and Sciences (NATAS), announced the winners of the 40th Annual Sports Emmy® Awards at a special ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

The awards recognize outstanding achievement by individuals and programs broadcast throughout the 2018 calendar year.

Winners were announced in 41 categories including Outstanding Live
Sports Special, Live Sports Series and Playoff Coverage, three Documentary
categories, Outstanding New Media, Outstanding Play-by-Play Announcer
and Studio Host, among others.

Canadian-Based Pakistani Makes Us Proud at Emmys

Graphic Designer Umair Mohsin won an accolade along with his team for Emmys Award under (Outstanding Post-Produced Graphic Design) for NHL Tonight.

OUTSTANDING POST-PRODUCED GRAPHIC DESIGN

NHL Tonight NHL Network
NHL Tonight Open: Shaken…and Stirred
Senior Graphic Designers
Premier Maldonado, Chris Mallory, Jocelyne Meinert

Graphic Designers
Josh Bernstein, Jessica Birs, Jeff Boccia, Alyssa Buckter, Matthew Carlyle, Sam Cole,
David Corrado, Eric Eisenberg, Alex Falconi, Mackenzie Farrell, Mike Farris, Jordan
Greenstein, Brendan Jones, Randy Knott, Marissa Lombardi, William Mach, Luis Medrano,
Aby Michael, Umair Mohsin, Danny Muhr, Brent Philhower, Robert Quist, Kaitlin Riccardi,
Jillian Santasieri, Daniel Spaulding, Rick Van Benschoten, Shannon Wong

Sports Emmy Awards 2019

Sports Emmy Awards 2019

Sports Emmy Awards 2019 2

Umair is the first Pakistani to grab an Emmy Award in post produce graphics category and is ecstatic over his achievement.

Here’s what he told Brandsynario about his massive feat:

“I am honored to become the first Pakistani graphic artist to have won an Emmy award in post produce graphics category(along with my colleagues).

I feel that this achievement as a Pakistani will put our talent on the map in the graphics industry. We have such great talent in our country but lack the means to display it. I strongly believe that our talent needs to be recognized and celebrated internationally.”

“Every day, the sports broadcasting industry brings the American public
some of the most exciting, skillful, and entertaining television anywhere,”
said Terry O’Reilly, Chairman, NATAS.

“In addition to celebrating the outstanding work by this evening’s nominees, we are pleased to honor Dick Vitale for his long and prolific career and present him with our Lifetime Achievement Award for Sports.”

Presenters at the 40th Sports Emmy Awards included Andrea Kremer and Hannah Storm (Amazon), Ian Eagle and Bill Raferty (CBS Sports), Scott Van Pelt (ESPN), Alex Rodriguez and Michael Strahan (FOX Sports), Jon Frankel (HBO), Brian Kenny and Ken Rosenthal (MLB Network), Mike Tirico (NBC), Kay Adams (NFL Network), Deontay Wilder (SHOWTIME), and Ernie Johnson (Turner).

Stay tuned to Brandsynario for more updates.

President of Pakistan Hosts an Iftar for Orphans, Attended by Chairman Khubaib Foundation & CEO of Tecno Mobile

By
Press Release
-
Arif Alvi

Arif Alvi, the President of Pakistan invited and met with 270 children from Khubaib Foundation. The dinner was attended by government officials, Nadeem Ahmad the chairman of Khubaib Foundation, Creek Ma, the CEO of Tecno Mobile along with Tecno personnel and other business leaders.

At the dinner, the President spoke about his pleasure of seeing the children performing well and Khubaib Foundation’s commitment to providing a safe and nourishing environment for the orphans.

He further acknowledged the work of the Tecno Mobile’s team and thanked them for their support to the children and their efforts in improving the quality of education in Pakistan. In addition to this, Arif Alvi called upon other businesses to take heed from this campaign and play their part in helping the orphans of the country.

The children from the orphanage were very excited about visiting the ‘Aiwan-e-Sadr’ and brought handmade greeting cards to show their delight. As an appreciation of their hard work and academic performance, they were given gifts by the President.

The President also appreciated the ‘Tecno Blue Chalk’ campaign which is providing support and quality education to the children housed in the Khubaib Foundation orphanages.

Other officials in attendance spoke about the government aim of focusing on education and so were appreciative of the campaign and highlighted the need to harbor more cross border partnerships like this to help uplift the children from marginalized communities.

The anticipated dinner was quite a success and the Tecno team was very humbled by the President of Pakistan’s warm welcome. Tecno Mobile reiterated their pledge to provide quality education to the orphans so that the children have the same opportunities as everyone else.

Speaking to the media Creek Ma the CEO of Tecno Mobile expressed his delight in meeting the President of Pakistan. He also spoke of his company’s commitment to continue their support to Pakistan in the field of education, disaster relief, and health management, along with their desire to create more jobs for the locals and boost the Pakistani economy.

The meeting ended on a quite hopeful note with the prospect of future joint ventures by the two organizations.

Khubaib Foundation is a social welfare organization that houses and educates orphans. Their campuses are located in Haripur, Muzaffarabad, Skardu, Sargodha, Gilgit, and Rawalpindi.

Tecno Mobile is a premium Chinese smartphone brand which operates as a top tier market competitor across the world and is one of the official partners for the Manchester City football team. The company launched its phones in Pakistan in 2016 and has since risen as one of the leading mobile brands in the country.

The foundation’s collaboration with Tecno Mobile comes through an MOU the two recently signed which focuses on improving the quality of education available to orphans.

More than 1000 students participated in the campaign in the hill city of Haripur, where they carried out cultural performances, sang songs and showcased their Tækwondo skills. The Tecno Blue Chalk campaign involves a monetary donation to Khubaib Foundation along with a year-long pledge of future donations through the sales of each of their handset. The campaign went viral online over the week and was covered by a lot of media and attended by educationists, celebrities and local officials.

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