Home Blog Page 834

Hameed Haroon Sends Legal Notice to Jami Moor Over ‘Rape Allegations’

hameed haroon vs jami moor

Dawn CEO, Hameed Haroon on Monday sent a defamation notice to the renowned filmmaker Jamshed ‘Jami’ Moor.

The notice read that Haroon is seeking an “unconditional public apology” for the allegations Jami has accused him of.

Both have been a part of public dispute since Jami revealed the name of his alleged rapist.

In October 2019, Jami broke the news on his Twitter that he was raped by a ‘media tycoon’ with influential ties.

#MeToo: Filmmaker Jami Opens Up about Being Sexually Assaulted By Media Giant

Furthermore, Jami has said he has received the notice and is in the process of perusing it, according to Dawn.com, which spoke to the filmmaker.

He added:

An apology was ‘not even a distant possibility’. There is a lot that needs to be done for victims of sexual harassment and for future victims,

Contents of the Notice

“[…] Almost two months after circulating your first tweet on being allegedly raped, and strangely and abruptly traveling outside Pakistan, on December 28, 2019, on the social media platform Twitter, you falsely and maliciously labeled our client as an alleged rapist,” the notice states.

“Since then, you have been continuing to circulate this false allegation all over Pakistan, including Karachi and abroad. Our client categorically denies that he has ever perpetrated the sexual assault on anyone and categorically denies that he has raped you.”

The notice repeats earlier accusations leveled by Haroon against Jami, including that the filmmaker is ‘defaming’ Haroon at the behest of powerful interests in the state who wish to “destroy [Haroon’s] credibility, especially his credibility as a leading advocate of the freedom of the press.”

According to Haroon’s legal team, Jami issued “a false statement […] to injure the reputation” of their client.

It says that Jami wanted to subject Haroon to “ridicule, unjust criticism, dislike, contempt and hatred and to target the freedom of the press”.

It should be mentioned that Jami has previously stated that he was summoned and assured of support if he went public with his allegations. He, however, claimed he had turned down the ‘offer’, saying his fight was not with Dawn as an institution, but with the person who assaulted him.

Jami has been told to issue an “unconditional public apology” as well as a retraction of his rape allegation “from all social media posts and other media outlets within 14 days of the receipt of this notice.” 

He has been warned of criminal legal proceedings under Section 499 of the Pakistan Penal Code, 1860, and the Defamation Ordinance, 2002 in case he does not comply.

Stay tuned to Brandsynario.

Jami Calls Out Soul Brothers Pakistan for Being a Toxic Male Group



Source 

Ali Rez, Creative Director, BBDO Me & Pakistan – Driving Social Change Through Advertising

Snippets from AdAsia Lahore 2019 Ali Rez, Creative Director, BBDO Me & Pakistan – Driving Social Change Through Advertising

Social Media Calls Out Iqra Aziz for Her Upcoming Controversial Drama ‘Jhooti’

iqra aziz jhooti

ARY Digital has an upcoming drama that stars the newlywed Iqra Aziz, Yasir Hussain and also the funny man Ahmed Ali Butt.

Titled ‘Jhooti’, the drama has two trailers and while the first one seemed like the plot is intriguing, the other caused havoc on social media.

The trailer implies that Aziz is playing a woman who is pretending to be a victim of domestic abuse, leading us to wonder if this is what makes her character a jhooti.

Here is the first trailer of the upcoming drama serial:

In the teaser clip, we see a bruised Iqra Aziz calling out men for the abuse of power. On the verge of tears, she points at her bruises as evidence of what her terrible husband did to her.

When she is about to burst in tears, we see a speck of deceit in her eyes. The next few glimpses indicate that her character may have done this to herself. Finally, she applauds herself, as she was rehearsing in front of the mirror.

The Twitter users did not appreciate the drama plot and were unhappy with ARY Digital.

They also said that women are already doubted in our society and such shows are no highlight of the industry.

Another user shared statistics of women in Pakistan who suffer due to domestic violence 

This user stated how such dramas will influence our society and their minds

More people spoke up against the trailer and it what showcased 

Twitter users were not happy with the teaser of Jhooti and that’s crystal clear.

People encourage ARY Digital to understand that domestic violence is not a joke

Here’s the trailer number 2 of Jhooti

Let’s see what the upcoming drama serial brings to the table and if it will be a yay or a nay for the masses. Up until now it seems to be receiving a lot negative feedback.

 

Hania Aamir’s New Year’s Resolution is to Disappoint Fahad Mustafa!

hania aamir and fahad mustafa

Janaan actress Hania Aamir has pledged to use the very popular app Tiktok on New Year’s and disappoints Fahad Mustafa.

Actor Fahad Mustafa had requested social networking site Twitter followers a few days ago to keep their children away from the app.

On the other hand, the actor had made a TikTok video with Mehwish Hayat around the same time, which got social media talking about his dual actions.

Nonetheless, starlet Hania Aamir decided to do the opposite and get creative with the app!

My new year’s resolution is to use TikTok and disappoint Fahad Mustafa and use TikTok as much as I can and try to be creative with it! -Hania Aamir

Mustafa also said that this app is not ideal for children. The entire nation is tied up making Tiktok videos and not doing anything productive with their lives.

The bubbly starlet already has a series of videos on her TikTok handle, @hanaheheofficial, and about 75,000 followers.

Moreover, Feroze Khan and Hania Amir will be seen as the onscreen couple very soon. This will be the first time the two will work together.

Balaa and Cheekh director Badar Mehmood is directing the upcoming project.

Previously the ace director cast Bilal Abbas Khan in both his hit serials. It will be interesting to see how Badar Mehmood directs young actors Feroze Khan and Hania Amir.

View this post on Instagram

Already done with 2020. zzz

A post shared by Hania Aamir (@haniaheheofficial) on

However, the details about the project are being kept under wraps, so much that there’s not even a whiff of which network it will air on. Shooting for the serial has already commenced.

Hania Amir has made her name in the industry in a very short span of time and we’d like to see more of her acing what she does.

Don’t forget to comment below! Stay tuned to Brandsynario for more news and updates.

Gold Prices Hit All-Time High in Pakistan Amid Gulf Tensions!

Gold prices in pakistan

The critical and extremely sensitive situation between the United States of America and Iran have resulted in a price hike.

Both oil and gold prices have shot up amid Gulf tensions. Gold prices have now hit an all-time high in Pakistan costing Rs93,400/tola.

The two countries are on the brink of war after a drone strike ordered by President Trump martyred Iranian military general Qassem Soleimani last week.

As per reports, gold moved up Rs2,600 or 2.86 percent to Rs93,400 per tola from Rs90,800. Haroon Chand, President All Sindh Saraf Jewellers Association, said Iran-US tension was the major cause behind the increase in the prices.

Whenever there are uncertainty and the war-like situation around the world, people invest in gold, which is considered safe haven.

The US is not increasing interest rate, nor are there any new jobs being created, so dollar is also weakening and people are moving towards gold as a mode of investment

The price of 10-gram gold also moved up Rs2,230 to Rs80,075. In the international market, the prices of the yellow metal increased $26 to $1,578 per ounce.

Only investors were buying pure gold bars for investment purpose, while jewellery sale is down,

Less than one percent people are coming to buy gold. They have no issue with the price and can afford gold, while 99 percent people are going for artificial jewellery. – Muhammad Shafi Khan,senior goldsmith

If tensions increase and a war starts gold can go to an all-time high. If the situation calms down, it can go down $1,500 or below.

Have anything to add? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

 

Pepsi Battle of the Bands Season 5 Auditions are now OPEN!

Pepsi BOB

Ladies and gentlemen, it is once again that time of the year when you need to take out your equipment and record you original track as Pepsi Battle of the Bands is back with Season 5!

Auditions have kick-started for the hunt for the best new talent in Pakistan. Who will win the title of ‘Champion’ and rise to fame with one of the biggest music platforms in the country?

For those who think they have what it takes to entertain Pakistan, you can now participate by creating an original song, recording it, and sending in your video entry to Pepsi Battle of the Band’s official website.

However, you must hurry as the deadline for the submission is 11:59 PM January 20th, 2020. Nonetheless, after the registration process, you just have to sit back and wait for the results!

Pepsi Battle of the Bands has provided a number of talented artists a platform to express themselves through the art of music.

The platform has produced top-performers including season 1 winners Aaroh, season 2 winners Kashmir the Band, season 3 winners Bayaan, and season 4 winners Auj!

Not only have these bands won the prestigious title, they have also contributed their share to revive the band culture along with Pepsi in Pakistan.

Inspiring others to follow the path, the course of Pakistan’s music history has taken a major shift and people are absolutely loving it.

So what are you waiting for? Pakistan awaits your melodious vocals, rhythmic beat, fire-fury fingers, original tracks, and much more!

Mehwish Hayat & Farhan Saeed’s Rendition of this Bollywood Song is Going Viral [Watch Video]

mehwish hayat and farhan saeed

Pakistan is well aware of the powerhouse Mehwish Hayat and Farhan Saeed, and recognize them for their superb set of vocals!

Farhan started his career with the ever-so-popular pop-rock band Jal in 2003. He left the band in 2011 to pursue a solo career and made his Bollywood debut in 2014.

Whereas the Tamgha-e-Imtiaz recipient Hayat stunned everyone with her soulful voice much more recently.

Both of them recently got together to perform a rendition of a very popular Bollywood track, ‘Hum Dil De Chuke Sanam’ from the 1999 film directed by Sanjay Leela Bhansali, starring Salman Khan and Aishwarya Bachchan.

https://youtu.be/TQj36nTKAU0

Previously, Mehwish blew everyone away with her version of Charlie Puth’s  Attention along with her brother.

Mehwish made her singing debut with Coke Studio Season 9.

Stay tuned to Brandsynario for more news and updates.

 

 

#MeToo: “I Have Been Through Harassment in my Career and Life” Ayesha Omar Opens to Ahsan Khan

Ayesha Omar harassment

Pakistani actress and model Ayesha Omar opened up to Ahsan Khan in an interview. The starlet shared that she has been harassed throughout her life and in her career.

She further added that she still is in trauma and does not have the courage yet to speak up about the incidents that have taken place.

During the interview, Ayesha also shared that the #MeToo movement is extremely important to individuals because it takes everything they have to speak up about their experiences.

She even added that there are countless men and women in the industry who have gone through a similar state.

Ayesha shared:

This movement is extremely important because it takes a lot for the people who’ve been victims to open up about their experiences. There are so many men and women in our own industry who have been through it.

We need more people to come out, even if only the renowned are talked about. The lack of projection for some some, should not be considered as discriminatory towards anyone else’s struggles.

It should simply be taken as a means to empower those without mediums by channeling them through those with the means.

It is extremely commendable of those who come out with their experiences, making MeToo an extremely brave movement.

Even though it may also be exploited, but that doesn’t make the movement  bad. Being exploited is no the movement’s intention. It’s just that, everything ends up being exploited.

The diva ended with a note that may be in the long-run, she will also find that anchor she needs in order to open about her experience someday.

I have been through harassment in my career and life, so I understand how it feels. I don’t have the courage to talk about it yet, maybe someday I will. But I can totally relate with everyone who has been through it.

There is no particular time for one to open up about it, it can take one 20 years, another only one, while for some it takes two minutes. People can come out whenever.

https://youtu.be/eKSr867g5H0

Have something to add to the story? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Social Media is Losing its Mind Over the Interaction Between Feroze Khan & Ahad Raza Mir!

Feroze Khan and Ahad Raza

It’s no surprise that Pakistanis are a pro at turning everything into a meme and they’re pretty good at what they do. However, Pakistanis are also amazing at making great assumptions about people and that sometimes leads to our entertainment.

So, just recently at the wedding of Yasir Hussain and Iqra Aziz Feroze Khan and Ahad Raza Mir were photographed together.

Now if you all remember, there was a time when Feroze Khan and Sajal Aly were a popular duo and fans rooted for them.

However, due to their differences, the once couple called it quits. Feroze Khan is now happily married to Alizey Feroze Khan and they have a cute son together.

Sajal Aly, too, is happily engaged to Ahad Raza Mir And the rumour has it that the two will tie the knot soon.

The below picture was clicked at the event 

There was even a short clip of the conversation that seems extremely intriguing.

Pakistanis as usually did not hesitate to comment below the video and picture. It’s as if the masses became the voice of Ahad Raza Mir and Feroze Khan.

Here are a few comments that you should see:

There were more

People also dragged Asim Azhar in their bizarre series of remarks.

We’ve given you the evidence of how well can Pakistanis troll you. Let us know what you guys think of this oh and yeah, the two could have been discussing the current events.

Stay tuned to Brandsynario for more news and updates.

Senate Deputy Chairman Saleem Mandviwalla’s Eldest Son & Former Brandsynario Team Member Passes Away

Amir Mandviwalla
From left to right: Mairaj Malik, M Ayaz, Wasif Abbas, Asif Iqbal, Ali Maisam, Zaki Baig, Shayan Masood, Amir Mandviwalla, Ayaz Ahmed. From left to right at bottom: Mariam Mehmood, Farhat Kapadia, Faiza Ali

With a heavy heart, Brandsynario reports the loss of Senate Deputy Chairman Saleem Mandviwalla’s eldest son and our former team member Amir Mandviwalla.

He had been under treatment at the intensive care unit at Ziauddin Hospital for the past few days and had been suffering from a medical condition for a few years.

His funeral took place Monday morning at Noor Bagh Graveyard, Mewa Shah. The news was reported by Mr. Saleem Mandviwalla on his official Twitter with a heartfelt caption for his son.

Amir who was just 34 years old was an active part of team Brandsynario from 2011-2012. He was involved in content creation and research during his tenure. He was a cricket enthusiast and a keen sportsman for Synergy Group often playing for the Synergy cricket team.

Mr. Mandviwalla writes:

My first born, my son Amir left us, may Allah bless him and give him the highest place in jannah and give me and my family the courage to bear this tremendous loss, Ameen.

 

Pakistan People’s Party’s Chairman Bilawal Bhutto-Zardari sent his condolences to the grieving family.

It is an unbearable thing for a father to witness the death of his young son.

National Assembly Speaker Asad Qaiser and Deputy Speaker Qasim Khan Suri also offered their condolences.

Brandsynario also deeply feels for the loss of a beautiful soul like Amir. We send our deepest condolences to the Mandviwalla family as we keep their son in our prayers.

Mehwish Hayat Claps Back at Amir Liaquat who Trolled her for Raising her Voice

Mehwish Hayat

It’s no surprise that actors and actresses of our industry are always trolled for one reason or another. However, when renowned people begin to put each other down it just seems a bit too much to handle.

Actress Mehwish Hayat clapped back at Aamir Liaquat and it was worth lauding.

She made sure to speak up and let Aamir Liaquat know that she won’t allow his sexist comments to slide.

Aamir Liaquat made incriminatory tweets regarding her comments on the US airstrike in Iraq.

On 3 January, a US airstrike killed Iranian leader Qasem Soleimani in what is potentially the harshest order from Trump in the Middle East.

Mehwish took to Twitter to express her views writing, “Can’t believe that just 72 hours into 2020 & the world is already teetering on the edge of war.”

I guess this is what happens when the ‘leader of the free world’ takes unilateral decisions without regard for international laws,” she continued.

A few days after her stance, the TV host Aamir Liaquat who is known for his questionable antics lately tweeted about her perception.

The TV host wrote:

Tamgha-e-Imtiaz ka matlab ye nahi ke item girl imtiazi bayanat den. (Getting a Tamgha-e-Imtiaz doesn’t mean that an item girl is fit to make distinctive remarks).

He stated that Hayat is merely an item girl and nothing else (dancing girl).

Liaquat continued making nonsense remarks and stated:

Aur waise bhi Qasem Soleimani agar hayat hote tou kia Iran mai inhe perform karne bulate? (And if Qasem Soleimani was alive, do you think he would’ve invited her to perform in Iran?).

Honestly, his remarks are mind-boggling.

Mehwish Hayat then responded with a response that takes the cake and wrote

This ‘item girl’ is exercising her democratic right to have an opinion whereas you keep stooping to making personal jibes and nothing more. Man up!

The actress went on to say “By the way, whatever happened to the case you were filing against me for Load Wedding? I have been waiting with bated breath,”

In March of 2019, the talk show host claimed that he will take Load Wedding actors and directors to court for maligning his reputation via their movie.

Let’s see how does this situation further unfolds.

Ayeza Khan & Danish Taimoor Were Offered Bollywood Projects!

danish taimoor

Danish Taimoor is one of Pakistan’s well-known celebrities. His better-half Ayeza Khan is also a sensation in the industry.

Ayeza Khan’s fandom and popularity are sky-high with her current project titled Meray Paas Tu Ho.

During an interview, the starlet shared that she was offered a Bollywood project with a renowned film director.

However, due to the political tensions between India and Pakistan,
the project could not happen.

She said:

I was contacted by director Imtiaz Ali for one of his films. I was interested in it too, however, due to deteriorated Pak-India relations it could not be possible.

On the other hand, Danish spilled the beans about an interesting Bollywood offer he had received opposite of the Diva Kareena Kapoor.

Reportedly, the actor was approached for a lead role in the star-studded Bollywood movie ‘Veere Di Wedding’.

Iqra Aziz Finally Reveals Her Relationship Status with Yasir Hussain!

The actor broke the news on BOL TV with his wife Ayeza Khan where the couple shared some secrets of their lives.

He shared that even the dates were finalized but then the tension between India and Pakistan escalated.

WE WERE ALL GEARED UP TO GO FOR THE SHOOT THEN KAREENA KAPOOR GOT PREGNANT. WHEN SHE WAS READY FOR THE SHOOT THEN THE SITUATION BETWEEN INDIAN AND PAKISTAN GOT WORSE.

On the other hand, What are your thoughts about the story? Let us know in the comments section below.

Stay tuned to Brandsynario for more news and updates.

Shahid Afridi Discourages Pakistanis From Traveling Abroad

Importing Mobiles to Pakistan is Now 86% Cheaper!

mobile import pakistan

If you have been waiting to import a smartphone from overseas but have been reluctant to do so because of duty and custom taxes, you do not have to worry anymore.

According to the Federal Board of Revenue, importing a mobile phone is now 86% cheaper.

Phones with sales tax on phones that cost under $100 have reduced from Rs. 1,320 to just Rs. 200 as the FBR is amending its tax laws.

People buying phones in this slab were previously paying Rs750 in duties for phones worth under $100.

Because of the flexibility in the tax policy, imports increased by a whopping 58% halfway through the 2019-20 financial year. Last year, (July-November 2019) import volume recorded was $391 million while it was $248 million the previous year.

The FBR had proposed tax cuts in Customs regulatory duties of mobile phone imports back in September to provide relief to the common man.

“This reduction in duty/tax is expected to increase import volume of mobiles in Pakistan,” read a notification by the FBR.

However, despite the FBR and government’s efforts to increase mobile imports, the FBR collected Rs118 billion less than it was expected to.

What do you think about this achievement for the ‘aam admi’?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Fawad Chaudhry Invites Elon Musk to Setup Factory in Pakistan!

fawad chaudhry

The Federal Minister for Science and Technology Fawad Chaudhry has extended a special invite to Tesla CEO Elon Musk to build his next factory in Pakistan.

The minister used the social media platform Twitter to invite the entrepreneur. In a tweet replying to news about how Musk plans on building half a million EVs in its future factory outside Berlin, he wrote:

“Dear @ElonMusk your next destination may be Pak, 68% of the world population lives within 3.5 hours flight radius from Islamabad, we offer ten years zero tax facility and custom free import for factory setup, no other country may offer, plus we are worlds 3rd biggest freelance software exports.”

Here’s the tweet:

The so-called Gigafactory – Tesla’s fourth – will include facilities to assemble entire electric vehicles, including the production of batteries.

What do you think about the minister’s invite? Do you think Elon Musk will be interested in investing here?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Maya Ali Schools Fan for Absurd Claim Over Her Marriage with Osman Khalid Butt

Parey Hut Love starlet Maya Ali gave a well-defined response to a fan who inquired whether she was still married to Osman Khalid Butt, in her recent Instagram post.

Over the years, she has played many diverse roles and shared the screen with many great actors and actresses.

However, there is one name that is often attached to Maya and it’s none other than the ever-charming Osman Khalid Butt.

Maya Ali took Instagram to ring in the New Year with a hearty wish, she shared a new photo with her fans with the caption, “2019 thank you for the lessons, 2020 I am ready.”

The post then attracted some positive comments and lauded the pretty actress. However, one user failed to impress Maya Ali with his irrelevant comment.

This user inquired if Maya Ali is still married to Osman Khalid Butt and the actress wrote “You have a right to ask a question but please don’t give any statements about anyone,”

Kudos to Maya Ali for her response!

The comment was soon deleted and it looks like Maya Ali schooled the user well. Celebs may work hard for their fans and well-wishers but it’s high time some of us learn to respect privacy and quit jumping to conclusions.

The two starred together in TV serials Aik Nayee Cinderella and Aunn Zara back in 2012 and 2013 respectively – but have never been romantically involved with each other. Their latest drama together was Sanam and their fans have been eagerly waiting to see them again on screen.

Maya Ali and Osman Khalid Butt have walked the ramp several times and also appeared on the red carpet together.

Let us know if you have something too add tot his story.

Yasir Nawaz Partnered With Kanwar Arsalan For His Latest Venture

Actor cum director Yasir Nawaz is venturing into the food buisness by opening up a restaurant in Clifton Karachi.

The name of the eatery is The Forest. He has reportedly partnered with Kanwar Arsalan for this project.

“I’ve had an idea and desire to open a restaurant for a long time but never had the courage to enter the business. I love food and eating, and I made the decision to open a restaurant” said the Nadaniyaan actor.

The actor states that the restaurant will be serving desi food and there will be no compromise on quality.

He also added “We’ll be serving continental too but our main focus will be desi foods like karahi, daal makhani, and so on.”

The food buisness is entirely opposite of the media industry and while Yasir Nawaz has had the taste of one industry and clarifies that he can’t wait to have fun in food buisness.

The Forest has a very romantic ambience and is ideal for couples and families to give a try.

”We’ve chosen a soothing and romantic ambiance with old trees. We hope people will like it.” Nawaz added.

The Wrong No. director has created some of the very impressive dramas in our industry and has proved to be a great actor.

Let’s see how well does his newest venture go and whether the masses will love it.

The actor and director has also been roped in for a role in the upcoming drama Mera Dil Mera Dushman.

Ehd e Wafa’s Alizey Shah will be sharing the screen with Yasir, alongside Noaman Sami.

The drama’s producers, Samina Humayun Saeed and Sana Shahnawaz said that it’s a love story with lots of family drama.

 

Jazz Successfully Conducts 5G Tests

Jazz has successfully tested out the fifth generation of mobile technology.

In its effort to lead the digitalization journey in Pakistan, the 5G trials of Jazz aimed to test the improvement in performance of the network as a result of this technology. When launched, 5G will meet the evolving needs of tomorrow’s customers.

These trials were conducted at Jazz’s Digital Headquarters in Islamabad, where average download speeds of 1425 Mbps and upload speeds of 68 Mbps were achieved. 

Jazz CEO Amir Ibrahim, talking about the successful 5G trials, said, “We are pleased with the initial 5G trials and are ready to fast track the technology across Pakistan, whenever the process gets initiated by the government.  These trials showcase our commitment towards a digital Pakistan, which is why we have been the frontrunners in deploying the latest mobile technology.” 

 “Successful conclusion of these 5G trials is a matter of pride for us as we have always strived to provide the latest technologies to the masses,” said Jazz CTO Khalid Shehzad. “Our network is spread throughout Pakistan and once the pre-requisites are set for the commercial launch of 5G in the country, Jazz will ensure no one is left behind in attaining the benefits this next-gen technology will offer.” 

Jazz is already Pakistan’s fastest mobile network, as certified by Ookla through their Speedtest Award™ which the operator has won three times in a row. These results were announced after Ookla compared user-initiated tests taken on the Speedtest app from all major mobile operators in Pakistan. Jazz is also spearheading the implementation of use cases for ecosystem development to benefit the masses.

On the back of these achievements, Jazz is clearly ready to offer 5G’s game-changing potential whenever the government allows for the commercial launch.

5 Best & Worst Face Mask To Use Amid COVID-19

Best & Worst Face Mask
Image Source: Sciencealert.com

Shopping sprees changed from buying clothes and bags to stocking up on sanitizers and masks this year. But are you using the best mask in the market? Here are 5 of the Best & Worst face mask that people have been using. Which one do you have?

1. N-95

N-95 masks are such that they seal around the nose and the mouth in a way that very few particles can get in our out. And considering, healthcare workers need to stay healthy to take care of patients, agencies try to reserve these masks primarily for healthcare workers. Moreover, these masks have tangles fibers that filter out airborne pathogens. Research in the Journal of Hospital infection showed that N95 covers offer 95% protection after 20 minutes of exposure, hence earning it the name. N-95s are better than surgical masks.

2. Disposable surgical masks

Non-woven fabrics make up surgical masks. So, those healthcare workers who cannot find N95 masks can use surgical masks because of the second-best among the masks on the market. According to research conducted in 2013, surgical masks are three times more effective than homemade face masks at blocking virus-containing elements. But healthcare workers should still have access to them first.

best & worst face mask
Image Source: Medical Xpress

3. “Hybrid” masks, safest homemade option

In a recent study, researchers found that hybrid masks filter more than 80% of smaller particles and 90% of larger particles. However, one has to pay attention to the composition of the mask. To make a hybrid mask, you have to combine two layers of 600-thread-count with another layer that is from different materials, for instance, silk, flannel, or chiffon. The combination that offers the most protection is cotton and chiffon. The second most protective combination is cotton and flannel. This is followed by cotton and silk. Lastly, you can also use four layers of natural silk.

4. Scarf around your nose

The least effective material probably is a mask made from 80 thread count single layer. Scarves reduce the risk of infection by approximately 44% after the exposure of almost 30 seconds. Although, after an exposure of 20 minutes, the risk reduction reduced to 24%.

5. Single-layer cotton masks

The infectious droplets can travel to 16 feet if a person does not have a mask. This compared to 5 feet when particles leaked from the sides of a face mask isn’t something is better than nothing; therefore, while they might be the worst masks to wear, its better if one wears them.

best & worst face masks
Image Source: Wired

Be it 95% protection or 24%; protection is not just you protecting yourself. You are also protecting those around you. So, regardless of how uncomfortable a mask makes you WEAR MASKS!

Stay tuned to Brandsynario for more news and updates!

Used Car Market Now More Relevant

The Pakistan auto sector is in serious trouble because the industry faces a string of crises in terms of sales of new cars.

There are many factors that have negatively influenced the process because of the various adjustments that the government is bringing into the economy. These adjustments have affected a number of industries.

The automobile industry is one of the major victims. The crisis faced by the auto industry has led to rising prices of cars as new and higher taxes have been imposed along with steep currency devaluation.

Now locally-produced cars have become very expensive and most models are out of reach of customers.

However, with the increase in population and expanding transportation needs of individuals, the situation has created a growing need for used cars, and the most in demand are those cars that deliver on quality, reliability, availability of parts and competitive prices. 

This need is now being very reliably met by used cars that are sold, sometimes by local manufacturers, with proper certification and warranty.

This creates peace of mind for buyers of used cars from authorized dealers rather than the local market or customers to customer portals.

Some auto manufacturers are holding frequent events for sale and exchange of used cars which are attracting higher footfall as used car market is gaining strength. 

One event in this category is the Toyota Sure Used Car Bazaar, which will be held this year on January 5 at the Expo Center, Karachi.

The First edition of Toyota Sure Used Car Bazaar was initially launched in 2018 in Karachi. The successful execution of the first edition has made it a premier event for purchasing Toyota-certified used cars.

At this event, customers can sell, purchase or exchange their current vehicles right on the spot.

All units on sale are certified which includes an official 1 year/15,000 KM warranty and after sales benefits which makes it possible for customers to choose Toyota used cars with great confidence.

All Toyota Certified vehicles are thoroughly inspected on 203 check points and only the best used vehicles are certified. 

The idea of the Bazaar is to provide customers with a mid-tier option by staying within the reliability and quality of the proven Toyota family.

For the convenience of customers, Toyota Sure can buy, sell and exchange vehicles either at the bazaar or at any Toyota SURE dealership. 

It is important to note that the used car market has acquired more relevance this year in view of the prevailing market conditions and we can look forward to an increased frequency of Used Car events across the country.

foodpanda Brightens the Sky with a Special Gift on New Year’s 2020!

foodpanda

Karachi, known as the city of lights is always a buzz with activity. The city dwellers are high-spirited and enjoy late-night outings and nightlife. To bring in the New Year 2020, many were out celebrating the last night of 2019.

This year Karachiites were in for a special treat on December 31st at midnight witnessing a beautiful magical sky. Instead of filling the sky with fireworks, foodpanda, Pakistan’s largest online food delivery service lit the sky with bright lanterns!

The view of the display had the city in awe. It seemed as if we’d all had been transported into a magical fairytale.

foodpanda kick-started 2020 in a creative way, spreading happiness and joy across the city. Not only did they deliver hot scrumptious food that had us in food heaven, but they also ignited the start to the decade in the best possible way.

For all you foodies out there, foodpanda’s #2020KaHerofoodpanda campaign is offering phenomenal deals and discounts on more than 6000 eateries so that your celebrations can go-on even longer be it at home snuggled in a blanket or at work hanging out with your colleagues.

If you are making the best of this fabulous new year with new goals and resolutions, why not do it with food by your side?

Avail the incredible discounts and make every day of 2020 more delicious!