WEF 2020: Imran Khan Meets World Leaders in Davos

-

Jan 23, 2020

With Pakistan Super League (PSL) 5 around the corner, the two-time champion Islamabad United have unveiled their new kit for PSL 2020.

The official announcement was made on their official social media page:

Furthermore, Islamabad United has named Rawalpindi cricket stadium as their home venue.

“Islamabad United has introduced the concept of Home-Away kits to the PSL as well as Pakistan sports in general. The team, which prides itself in pioneering new and innovative concepts to PSL, also becomes the first team in PSL history to have both a home and away kits.”

Dapper to the D!!! #ISLU introducing our home & away kits this season.
⭐️⭐️2 stars loaded, 💫 3rd one loading…

Remember; 🏟️ Rawalpindi is our home ground.#UnitedWeWin #ISLUAwayKit #RedHotSquad🦁 #HBLPSLV pic.twitter.com/PBX5S11p5O

— Islamabad United (@IsbUnited) January 22, 2020

With the Pindi Cricket Stadium designated as Islamabad United’s permanent home, the matches there will be played in the team’s home kit. For matches outside of Rawalpindi/Islamabad the Away Kit will be employed.

Franchise owner Ali Naqvi also shared:

While the concept of home and away kit is becoming more of a norm in cricket, we are proud to be the first to introduce that concept in Pakistan.

Islamabad United has always taken pride in being innovative in everything on and off the field, and this is just a continuation of that. Our fans in Rawalpindi and Islamabad will see us in our familiar red.

The Pindi Cricket Stadium is our home ground, where we have waited for five years to play, and we want to truly make it our home.

Islamabad United’s first match will take place in Karachi against defending champions Quetta Gladiators on an opening day at National Stadium on 20th February.

Stay tuned to Brandsynario for more news and updates.

Mohsin Abbas Refuses to Give Monthly Expenses of His Son

By

-

Jan 23, 2020

Actor Mohsin Abbas Haider has been under the fire since his former wife accused him of domestic violence and infidelity.

The Na Maloom Afraad actor caused abuzz on social media with his ongoing dispute with former wife Fatema Sohail.

Fatema Sohail filed a petition in court demanding monthly expenses from the former husband, Mohsin Abbas.

The petition stated that ‘after getting fed up with the violence of the ex-husband I took divorce from the court cannot bear the monthly expenses of the child alone, so the court may order the ex-husband to pay the monthly expenses.”

The actor has now refused to provide childcare for his son.

“I was previously paying for the expenses of Fatema and my son,” he said. “But I can’t pay for them anymore because I don’t have a job or money,” and that he was going through a financial crisis.

https://youtu.be/f5XagnzDKVU

Fatima Sohail and actor and singer Mohsin Abbas Haider have wedded some time ago but then they began to have difficulties while Fatima Sohail gave birth to their son in Lahore on May 20, 2019.

On July 20, 2019, Fatima Sohail shared her images on social media, where the signs of torture on the face were obvious, alleging that her husband Mohsin Abbas proceeded to torment her even when she was expecting.

Mohsin was a co-host of Dunya TV’s Mazakaraat and was fired after his wife accused him of beating her up. She filed a case against him, announcing he was endangering her life and had embezzled her family.

For more news and updates, stay tuned to Brandsynario.

YouTube Ads of 100 Top Brands Fund Climate Misinformation

By

-

Jan 23, 2020

The activist group, Avaaz conducted a study and found out that the biggest companies in the world are using Youtube’s platform to spread misinformation regarding climate.

It has been reported that the agenda is being heavily funded by the business giants across the globe.

Samsung, L’Oreal, and Decathlon were a few of the brands included. However, they were unaware of the fact that their adverts were being played before and during the videos.

Avaaz discovered that more than 100 brands were advertising misinformation on Youtube videos and were very much actively promoting climate misinformation.

A senior campaigner at the group, Julie Deruy says, “YouTube should not feature, suggest, promote, advertise or lead users to misinformation.”

She added, “This is not about free speech, this is about the free advertising YouTube is giving to factually inaccurate videos that risk confusing people about one of the biggest crises of our time.”

The group argued, “YouTube has previously taken welcome steps to protect its users from anti-vaccine and conspiracy theories, but has not acted with equal force against broader misinformation and disinformation content, including climate misinformation.”

“The information promoted by these videos is in direct contradiction with L’Oréal’s commitments and the work we have been carrying out for many years to protect the environment. We are collaborating with YouTube teams asking them to use all the technological means at their disposal to better inform the platform’s users about the nature of these videos and to limit their impact.” says a spokesperson from L’Oréal.

Youtube’s statement on the matter:

“We can’t speak to Avaaz’s methodology or results, and our recommendations systems are not designed to filter or demote videos or channels based on specific perspectives. YouTube has strict ad policies that govern where ads are allowed to appear and we give advertisers tools to opt-out of content that doesn’t align with their brand. We’ve also significantly invested in reducing recommendations of borderline content and harmful misinformation, and raising up authoritative voices on YouTube. In 2019 alone, the consumption of authoritative news publishers’ channels grew by 60%. As our systems appear to have done in the majority of cases in this report, we prioritize authoritative voices for millions of news and information queries, and surface information panels on topics prone to misinformation — including climate change — to provide users with context alongside their content. We continue to expand these efforts to more topics and countries.”

For more news and updates, stay tuned to Brandsynario.

Lipton Unveils their New Campaign “Jaagain Unke Liye Jo Waqai Ehem Hain” with Their New TVC

By

-

Jan 23, 2020

Lipton, one of the world’s leading tea brands owned by Unilever, recently unveiled its new TVC. The brand is moving to a platform of enabling connection moments with our loved ones.

The insight behind the campaign is something everyone in today’s world can relate to. In the busyness of life, we tend to get so involved in the things we have to do, we don’t prioritize taking out time to make a connection with the ones who matter the most.

The message was brought to life through Lipton’s new TVC, which shows a father unconsciously slipping into work mode, ignoring playtime with his daughter.

A sip of Lipton brings him back into the moment, and he actively prioritizes his daughter over his other tasks. The message is simple: “Jaagein un ke liye jo waqai ahem hain” (Be awake to those who really matter).

The new TVC campaign has been launched nationwide and has stirred up a lot of conversation about the importance of taking out time for human connection in today’s fast-paced life.

You can view the complete TVC on the below link:

https://youtu.be/PqIGZn8–_M

Sharmeen Obaid-Chinoy releases the third film from HOME1947 titled Zameen

By

-

Jan 23, 2020

SOC Films releases the third short-film from HOME1947 titled Zameen.

Indeed, HOME1947 Series is a deeply personal exploration of the lives and stories of the millions that were displaced in 1947 during the creation of two new independent states, India and Pakistan.

With one foot in the world of his father and another in the world of his mother, the third film Zameen is a story of a refugee who found his home when he left a part of himself behind.

Trailer:

https://youtu.be/z97XUPc4sxs

HOME1947 is a series of 7 short films conceptualized and produced by SOC Films, which recreate the long-lost sights and sounds of what millions once called home and explores this world not through the words of historians and politicians, but through the eyes of those who lived through it.

Indeed, the HOME1947 Series was first premiered as part of the HOME1947 Exhibition at the Manchester International Festival in the UK followed by exhibitions in Mumbai [India], Lahore and Karachi. HOME1947 has been co-commissioned by the British Council in Pakistan in collaboration with the Manchester International Festival and Super Slow Way.

PAS Holds EFFIE Awards 2020’s First Jury Round

By

-

Jan 23, 2020

Pakistan Advertisers Society held the first jury round of its award programme on the 17th and 18th of January 2020 in Karachi.

The Effie Awards Pakistan, which are the most prestigious award programme of the
marketing and advertising industry is about rewarding ideas that work and celebrating the success of the industry.

Effie Pakistan is part of a global award programme which includes 50 national programs, 4 regional and 1 global award programme. It aims to lead, inspire and champion the practice and practitioners of marketing effectiveness and is a symbol of achievement that is widely respected worldwide.

This year’s competition was launched in September 2019 and was open to all companies and advertising agencies that ran marketing campaigns between 1st July 2018 to 30th June 2019.

The 76-member round 1 jury panel, comprised of some of the brightest and most experienced individuals – experts, specialists and practitioners in the field of marketing, advertising, academia, creative, media and research with a proven track record.

The panel represented a mix of veteran and new judges, local and multinationals and of small and large companies across a wide range of marketing companies and agencies.

The members were divided into 6 groups of 12 people who evaluated 214 entries over a span of 2 days specifically matched with cases that do not prove any conflict of interest. Each group was led by a group head/moderator who was experienced in holding a jury before.

The entries were judged on demonstrated excellence in 4 key areas: challenge and objectives, insights and strategic idea, creative / media execution, and results. Each jury member examined written content and viewed creative reels in order to score a campaign.

The scoring was done individually and confidentially. The second round of the jury is scheduled to take place on 7th February 2020 followed by a grand jury on 27th February and the award show on 11th April 2020 where all the Gold, Silver and Bronze winners will be announced.

A special recognition award, the Grand Effie Award will also be awarded to the most effective and standout campaign of the year.

The Effie Pakistan finalists and winners will also receive credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide.

Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.

HEALTH ALERT: Pakistan Issues Health Advisory for Coronavirus, Passengers to be Screened at Airports

By

-

Jan 23, 2020

China is dealing with an infection outbreak as they prepare for holidays for the Lunar New Year.

The new virus is spreading rapidly as the number of people affected has tripled over the weekend, reports CNN. Over 200 cases have been reported of the infection in the Wuhan region while others were reported from Shanghai, Beijing, and Shenzhen.

The National Institute of Health (NIH) issued an advisory to health staff at border posts and health care institutions asking them to take precautions against this deadly virus which has caused massive panic in China.

Given that there are a large number of flights operating to and from China, each passenger will go through a process of screening.

It instructed officials to probe anyone who may have had “direct contact with infected animals, seafood, meat or any other animal products in the markets of Wuhan City China, within 14 days before the onset of illness”.

NIH said that the health facilities should follow the same precautions that doctors follow during “seasonal influenza” if they come across such a case. The NIH asked hospitals to “ensure that standard precautions including hand and respiratory hygiene are being followed by using personal protective equipment”.

On the other hand, the World Health Organization has advised people to avoid contact with animals. If in case, you do, make sure it is protected. Scientists believe that the primary source of the outbreak is animals. However, some human to human transmission has also taken place.

Coronavirus Symptoms

Anyone with fever, cough, and breathing difficulties requires a medical checkup as the symptoms indicate that this might be the newest infection.

What you should do to avoid the infection?

Wash your hands thoroughly with soap and warm water or with an alcohol-based hand sanitizer.

Keep your hands and fingers away from your eyes, nose, and mouth.

Avoid contact with people who seem to show symptoms of respiratory illness.

Eat well-cooked meat. Wash it thoroughly to make sure you’re safe.

Eggs might as well also contain the bacteria. Be sure to cook them well too.

The virus has caused casualties too so it is advised to wear face masks and take other precautionary measures.

Coronavirus Treatment

There are no vaccines or antiviral drugs that are approved for prevention or treatment. However, you should treat it as cold by getting plenty of rest, have lots of fluids, and take over-the-counter meds for fever and soar throat.

Experts say that the outbreak has brought back memories of the Sars virus from the early 2000s that spread across Asia.

For more news and updates, stay tuned to Brandsynario.

Sheheryar Munawar and Hania Aamir Are Pairing Up For Wajahat Rauf’s Upcoming Venture

By

-

Jan 23, 2020

Sheryar Munawar and Hania Aamir have come together for Wajahat Rauf’s upcoming venture. The news has been circulating on social media but there have been no official statements made by the director or the producer of the film.

We reached out to Wajahut Rauf, the director of the film regarding the news and he said, “The confirmation will come after 2 days”, “Nothing is confirmed as yet.”

This is the first time Shehryar and Hania will be paired on-screen and we have yet to find if the duo will work its magic together or not.

There aren’t many films we know of that are going to release this year. The Pakistani Film Industry has already plummeted into the dark with dramas releasing in the cinemas and not films.

“Zindagi Tamasha” by Sarmad Khoosat was all set to release at the beginning of the year but now we are unsure of that too now.

According to a source, Wajahat Rauf’s newest venture does not have a name yet but it has been said it is for sure a romantic comedy but with a twist. Wajahat is planning to address taboo subjects in his next.

The film is written by Mohsin Ali, who is also best known for writing Wrong No.

The film will be produced under the banner of Showcase Productions with Zayed Sheikh, who co-produced and acted in Chuppan Chuppai.

This is a developing story.

For more news and updates, stay tuned to Brandsynario.

Naseeruddin Shah Thinks He Can No Longer Live In India As a ‘Muslim’

By

-

Jan 23, 2020

Legendary actor, Naseeruddin Shah has expressed his concern over the current situation in India regarding the newest passed law.

The 69-year-old Bollywood actor said he can no longer live in India as a Muslim.

This is the first time the actor is speaking up against the controversial citizenship law created in December 2019.

He and his family think that it is difficult for them to stay in India and also be a Muslim at the same time.

https://www.youtube.com/watch?v=yhoDnR-4f6U

In his defence, he said he has been living here as a Muslim for 70 years and has also been working for the industry for as long as he has.

He asked in disappointment if that is not enough proof of his Indianness than what should he do?

He fears his Muslim identity is in danger.

In regard to the controversial citizenship law, Naseeruddin Shah thinks it was sad that none of the most influential Bollywood actors and personalities spoke up against it or used their reach to spread the message of peace across.

He thinks the silence speaks for itself and that’s what has been worrying him the most.

A Citizenship Act was passed in December 2019 in India under which “citizens of six religions, Hindus, Sikhs, Christians, Buddhists, Jains and Persians who came to India by December 31, 2014, from Pakistan, Afghanistan, and Bangladesh will be granted citizenship.

Under the aforementioned law, Muslims coming from all three countries will not be granted citizenship.”

For more news and updates, stay tuned to Brandsynario.

Jazz Business Connects Engages Business Experts in Karachi

By

-

Jan 23, 2020

The annual Jazz Business Connects brought together businesses from across the board on one platform to exhibit Jazz’s ever-increasing ICT portfolio.

The aim is to make interaction with business customers simple, responsive, and productive.

Most importantly, through these annual events, the Jazz Business Services division provides a shared sense of purpose to partners by working together to bring new, innovative offerings that put businesses first.

As per its value of being Customer Obsessed, Jazz took an innovative approach this year to the event, by designing the activity around the needs of its corporate and enterprise customers.

To ensure that Jazz presents its best to the customers, it engaged different Jazz divisions, including internal teams, franchises, & alternate channels partners for immersive 1v1 sessions based on the needs of different industry verticals.

“Through Jazz Business Connects, we want to give a platform to various businesses where they can learn strategies for business growth, understand how to integrate technology to their businesses and leverage it for carrying out tasks efficiently,” said Jazz Chief Corporate & Enterprise Officer Syed Ali Naseer.

“Through these events, we look forward to engaging with our customers’ teams, so we can enable their success together. We don’t just want people to do business with us – we want to build relationships with them, so they value our experience and expertise.”

Continuing the spirit of winning, Jazz business signed contracts for its various services with multiple prestigious companies including HBL, Meezan bank, J., Green crescent trust and taiz financial services.

The 2-day event positioned Jazz Business as an enabler for business growth, showcased the Product & Service Portfolio, leveraged the Franchise Channel Strength for B2B and enriched Customer Engagement through cross-business networking.

Covering businesses nationwide, Jazz already conducted a successful event earlier in Islamabad last year. Following Karachi, the same will be held in Lahore on 29th and 30th January 2020.

HBL PSL 2020: Complete List of Players Retained & Released

By

-

Jan 23, 2020

The HBL Pakistan Super League (PSL) 2020 5th edition is about to kick-off! For those who have not been paying attention, the draft had left many surprised by who teams let go and who they retained.

The most happening event took place in the Platinum category as Jason Roy was picked up by Quetta Gladiators, while Lahore Qalandars opted for Chris Lynn. Dale Steyn and Colin Ingram were chosen by Islamabad United, Alex Hales by Karachi Kings, and Multan Sultans went for Moeen Ali and Rileee Rossouw.

What’s interesting is that the PSL Draft order was decided on the basis of a popular method of deciding the order in single wicket tournaments across the country.

Without further ado, here are the squads for HBL PSL 2020:

PSL 2020 Retained Players List

Team Name	Players Name
Peshawar Zalmi	Wahab Riaz (Platinum) Hassan Ali (Platinum), Kieron Pollard (Platinum) Kamran Akmal (Diamond) Daren Sammy (Gold) Imam-Ul-Haq (Gold) Umar Amin (Silver).
Multan Sultans	Mohammad Irfan (Platinum) Shahid Afridi(Diamond-Mentor) James Vince (Gold) Junaid Khan(Gold) Shaan Masood (Silver) Ali Shafiq (Silver) Mohammad Ilyas(Emerging)
Lahore Qalandars	M Hafeez (Platinum) Fakhar, Zaman(Platinum) Usman Khan Shinwari (Diamond) Shaheen Afridi (Diamond) David Wiese(Diamond) Haris Rauf(Gold) Sohail Akhtar (Gold) Salman Butt (Silver)
Islamabad United	Shadab Khan (Platinum) Faheem Ashraf (Diamond) Asif Ali (Diamond) Luke Ronchi (Gold As Mentor) Hussain Talat (Gold) Ammad Butt(Silver) Rizwan Hussain (Silver) Musa khan (Silver)
Karachi Kings	Babar Azam (Platinum) M Amir (Platinum) Imad Wasim (Diamond) Iftikhar Ahmad (Diamond) Amir Yamin (Gold) Umar Khan (Emerging) Usama Mir (Silver)
Quetta Gladiators	Mohammad Nawaz (Platinum) Sarfaraz Ahmed (Platinum) Shane Watson (Diamond as Player Mentor) Ahmed Shehzad (Diamond) Umar Akmal (Gold as Brand Ambassador) Mohammad Hasnain (Gold) Ahsan Ali (Silver) Naseem Shah (Silver)

Quetta Gladiators PSL Draft 2019 Picks

Category	Player Name
Platinum	Mohammad Nawaz Sarfaraz Ahmed Jason Roy
Diamond	Shane Watson Ahmed Shehzad Ben Cutting
Gold	Umar Akmal Mohammad Hasnain Fawad Ahmed
Silver	Ahsan Ali Naseem Shah Sohail Khan Tymal Mills Abdul Nasir
Emerging	Arish Ali Khan Azam Khan
Supplementary	Keemo Paul Khurram Manzoor

Lahore Qalandars PSL Draft 2019 Picks

Category	Player Name
Platinum	Muhammad Hafeez Fakhar Zaman Chris Lynn
Diamond	Usman Khan Shinwari Shaheen Afridi David Wiese
Gold	Haris Rauf Sohail Akhtar Samit Patel
Silver	Salman Butt Seekkuge Prasanna Ben Dunk Farzan Raja Jaahid Ali
Emerging	Mohammad Faizan
Supplementary	Lendl Simmons Dilbar Hussain

Multan Sultans PSL Draft 2019 Picks

Category	Player Name
Platinum	Mohammad Irfan Moeen Ali Rillie Rossow
Diamond	Shahid Afridi Zeeshan Ashraf Ravi Bopara
Gold	James Vince Junaid Khan Sohail Tanveer
Silver	Shaan Masood Ali Shafiq Khushdil Shah Usman Qadir Fabian Allen
Emerging	Mohammad Ilyas Rohail Nazir
Supplementary	Imran Tahir Bilawal Bhatti

Islamabad United PSL Draft 2019 Picks

Category	Player Name
Platinum	Shadab Khan Dale Steyn Colin Ingram
Diamond	Faheem Ashraf Asif Ali Colin Monro
Gold	Luke Ronchi Hussain Talat Rumman Raees
Silver	Ammad Butt Rizwan Hussain Musa khan Phil Salt Zafar Gohar
Emerging	Akif Javed Ahmed Safi Abdullah
Supplementary	Saif Badar Rassie Van der Dussen

Peshawar Zalmi PSL Draft 2019 Picks

Category	Player Name
Platinum	Wahab Riaz Hassan Ali Kieron Pollard
Diamond	Kamran Akmal Tom Banton Shoaib Malik
Gold	Daren Sammy Imam-Ul-Haq Liam Dawson
Silver	Umar Amin Mohammad Mohsin Rahat Ali Dwaine Pretorius Adil Amin
Emerging	Amir Khan Aamir Ali
Supplementary	Liam Livingstone Haider Ali

Karachi Kings PSL Draft 2019 Picks

Category	Player Name
Platinum	Babar Azam Muhammad Amir Alex Hales
Diamond	Imad Wasim Iftikhar Ahmad Chris Jordon
Gold	Amir Yamin Sharjeel Khan Cameron Delport
Silver	Usama Mir Mohammad Rizwan Umaid Asif Dan Lawrence Ali Khan
Emerging	Umar Khan Arshad Iqbal
Supplementary	Liam Plunkett Awais Zia

HBL PSL 2020 Draft [Watch Full Video]

https://youtu.be/fDaWfUTNliA

Stay tuned to Brandsynario for more PSL 2020 news and updates.

Exclusive: Imran Khan Pitches Pakistan’s Investment Potential at World Economic Forum Davos 2020

By

-

Jan 22, 2020

Prime Minister of Pakistan, Imran Khan pitched Pakistan as a viable investment destination for foreign firms at the World Economic Forum 2020.

Khan emphasized the fact that stability in the region is the utmost concern for his government as it as one of the key elements that strengthen any county’s economy.

Khan stated, “Pakistan in the ’80s became part of what was the Afghan Jihaad. Pakistan became allied with the US to fight for freedom in Afghanistan from the soviets. We had militant groups in Pakistan trained to do guerilla activities in Afghanistan. Once that ended, once the Soviets left. We were left with the militant groups and Pakistan suffered the consequences.”

The consequences of the militant groups left behind in Pakistan greatly affected the economic growth of the country.

View this post on Instagram

Prime Minister Imran Khan leaves for Davos to attend the Annual Meeting of World Economic Forum (WEF) 2020. Foreign Minister Shah Mehmood Qureshi, Advisor on Commerce Abdul Razaq Dawood, SAPM Syed Zulfiqar Abbas Bukhari and SAPM Dr. Moeed Yusuf are accompanying the Prime Minister. Advisor on Finance Dr. Abdul Hafeez Sheikh and Ambassador at Large for Investments Ali Jehangir Siddiqui will join the PM at Davos.

A post shared by Pakistan Tehreek-e-Insaf (@ptiofficial) on Jan 21, 2020 at 5:26am PST

Khan also stated, “We inherited the worst economic crisis in our country. The biggest current account deficit, the biggest fiscal deficit. Reserves that would have lasted a month.”

He appreciates the efforts of his team who helped him take tough economic decisions for which he also received massive backlash. He further added that due to the efforts undertaken by the Pakistan Tehreek-e-Insaf government, foreign investment “rose by 200pc in just one year”.

View this post on Instagram

PM Imran Khan & US President Donald Trump address media during their meeting at Davos, Switzerland. #PMIKatWEF

A post shared by Pakistan Tehreek-e-Insaf (@ptiofficial) on Jan 21, 2020 at 10:04am PST

Khan mentioned that our economy has now stabilized, the stock market has gone up and things are looking better for us. As per the prime minister, we are heading in the right direction.

Pakistan’s population is its biggest advantage as 60% of the population is under the age of 30. The young population can be provided with skills and trained to start their own business to uplift the industries in the country.

World Economic Forum has partnered with Pakistan to help equip the young generation of the country to eventually boost the economy in the long run.

Khan also mentioned that it is unfortunate for Pakistan as it’s mineral reserves (Gold and Copper) are untouched.

During the dialogue, he also spoke about the fertile agricultural land but unfortunately with very low productivity. He pointed out that China has been a great help in this regard as CPEC affects the agricultural lands of the country.

View this post on Instagram

PM Imran Khan met with Ivanka Trump on the sidelines of #WEF20. SAPM Sayed Zulfikar Bukhari was accompanying. #PMIK #Davos20

A post shared by Pakistan Tehreek-e-Insaf (@ptiofficial) on Jan 22, 2020 at 8:24am PST

He further said his party is looking towards digitization. He added, “We have young experts working on a digital Pakistan. We have invited foreign companies to invest.”

Pakistan’s strategic location is one of the best in the world with China, and India as its neighboring countries. The biggest challenge right now is to stabilize the relationship between India and Pakistan to enhance trade in the region.

“The first year was spent stabilizing the economy. This year is the year of growth. We are doing everything possible to attract investment, make it easy for our local industries to invest by giving them incentives. It is for the first time since the 1960s that the government is consciously planning to help its industries grow.”

For more news and updates, stay tuned to Brandsynario.

Tekken Prodigy Arslan Ash to Defend His Title at EVO Japan 2020!

By

-

Jan 22, 2020

One year after making history by winning EVO Japan 2019, the young Tekken master Arslan Ash intends to make history as he sets off to participate in the prestigious tournament again.

While last year, he was the ultimate underdog trying his luck for the first time, this year he enters the competition with a target on his back.

As the EVO Japan 2019 champion, Ash will be looking to retain his crown this year – something he admits is more difficult. “I feel different going into EVO Japan 2020 because I am practically defending my title and it’s more difficult to defend the title than win it,” said the Tekken crown-bearer in an earlier interview with Red Bull.“So, the pressure is on. And people are preparing to face me. You never know what happens but I will, of course, give me 100%.”

The pressure is high but Ash isn’t nervous at all. His intensive practice routine has paid off so far and he believes it will continue to. “I wake up at 4 am, pray and go to the gym. Then from around noon to eight or nine at night, I practice Tekken,” he said. “I am trying not to make the mistakes I made in the world tour last year and to devise perfect gameplay. I go to different arcades every day so that I get accustomed to different kinds of players and face different threats and strategies.”

Ash believes he is 80-90% ready to compete. Since Tekken World Tour in 2019, he has added Zafina to his collection of players, besides Kazumi and Geese.

As he prepares to continue his winning streak and conquer EVO Japan 2020, Ash does believe Japanese, Korean and Pakistani Tekken players offer the strongest competition in the world and therefore he must be prepared. “I just want to win it all again,” he said. “People have more expectations this time around. The spotlight is on me. I feel in a way it’s my national responsibility and I hope that I win again and make Pakistan proud.”

With EVO Japan 2020 starting in just a few days, Ash is determined to win again, retain his title of the top Tekken player in the world and make Pakistan proud.

PEMRA Takes Action Against Programs & Channels

By

-

Jan 22, 2020

The National Assembly Standing on Information and Broadcasting on Monday pleaded Pakistan Electronic Media Regulatory Authority (Pemra) to prepare a mechanism to guarantee that no defamatory and phony news was telecast on electronic media against any decent member of the society comprising legislators for the sake of rating.

The council meeting chaired by Javed Latif MNA examined that some specific news channels day-to-day telecasted fake news to earn better ratings but no action was taken against them.

Moreover, the decision was again reverted and the ban was removed which left a poor reflection on PEMRA working.

PEMRA took it to twitter to share the news channels who aired fake news for high ratings and channels like 24 News, Geo News, ARY News, and 92 News were included.

Have a look at the list of fake news the channels aired:

pic.twitter.com/N5lTmHEujC

— Report PEMRA (@reportpemra) January 21, 2020

The committee also communicated its displeasure over Pemra’s warning of imposing a ban on the ARY News program `Off the Record` without hearing the host or its management.

The ARY has been convened on January 24 for hearing their point of view on their request. The ultimate verdict will be taken after hearing the channel.

PEMRA Bans programme " OFF THE RECORD" on ARY News for 60 days. pic.twitter.com/TuknaIlzWn

— Report PEMRA (@reportpemra) January 15, 2020

He said the PEMRA took instant action and directed ARY to prevent repeating the program of Kashif Abbasi but ARY did not obey and carried on the program.

On this PEMRA issued show-cause notice, however, the action was held in abeyance on the request of ARY.

MNA Aftab Jehangir also put forward the case of a feature film “Zindgi Tamasha” and announced the committee should examine the issue.

Secretary Information Akbar Hussain Durrani informed the committee that Censor Board had approved the film for release twice, but now a third party has filed an application.

LKMWT Continues it’s Alignment with the Hunar Foundation Awareness Drive in Safeguarding Common Ailments

By

-

Jan 22, 2020

Latif Kapadia Memorial Welfare Trust (LKMWT) keeping their effort to create an awareness for various basic health issues and the particular effects of consuming gutka, chalia and other tobacco-related substances in our society have continued their collaboration with The Hunar Foundation (THF) to safeguard the common ailments within the society by adopting precautionary measures and spreading awareness.

Following their alliance, an event ‘Hazards of tobacco-related substances and Oral Hygiene’ was held at the Karachi Women’s Institute of The Hunar Foundation, with the core purpose of educating the students about the harmful effects of consuming gutka and chalia by educating the students toward the necessary precautionary steps that need to be ensure to overcome this addiction and menace.

The awareness session and Oral Health screening camp were conducted by Dr. Dinaz Ghandhi, Honorary Board Member LKMWT who is also a Professor at the Altamash Institute and Consultant Oral and Maxillofacial surgeon at the Aga Khan University Hospital. Ms Naeema Kapadia, Executive Director, LKMWT along with Mr Arsalan Khan, and Mr Ghulam Haider of LKMWT.

The junior doctors of Altamash Institute of Dental Medicine carried out an Oral Health screening camp for around 100 students and staff members of THF.

Commenting on the occasion, Ms Naeema Kapadia of LKMWT said, “We are extremely happy to continue our collaboration with THF and be given this platform where we are able to provide health awareness.

Not only with the students be sound vocationally but will also be healthy and a healthy mind is a progressive mind. We are also thankful to the Altamash Institute of Dental Medicine for being a part of this event and cause.”

Dr Dinaz Ghandhi while commenting on the occasion said, “This event is a follow up to the awareness sessions conducted earlier on the hazards of gutka, paan, chalia, etc usage, and oral health awareness. Conducting Oral Health Screening camps for the students is very crucial to see how many of them indulge in the use of the above hazardous substances and show signs of precancerous lesions like Oral Submucous Fibrosis (OSF). It will help identify individuals who require further medical assistance,” she concluded.

Instagram to Remove IGTV Button From App

By

-

Jan 22, 2020

Back in 2018, Instagram initiated its long-form video brand IGTV. We’re less than a month into 2020 and maybe the most well-known way to access IGTV is going away.

Wondering what went wrong? Well, there’s more to learn about this news flash.

Instagram will remove the IGTV button that appears at the top right corner of users’ home screens in the main Instagram app. The reason is that no one was willingly tapping on that button.

However, that doesn’t imply that IGTV is going away or even being scaled back in any meaningful way.

That button was just one pathway into the distinguished world of IGTV. You can still find it in previews on your news feed, an entire IGTV page in the Explore tab, and on the profile page of any user who has made IGTV videos. Relieved? Excellent!

It was reported that very few people were downloading the app of IGTV. It was estimated that the app had only 7 million downloads since the day it had been launched.

When compared to TikTok, another popular app liked by the millennial generation is listed on having over 100 million downloads from the launching date!

As IGTV app is not going anywhere any time soon, the button removal and poor app download could potentially see the feature folded into the Instagram core offering soon.

In November Instagram announced a test of removing public like counts. The move was aimed to tackle online bullying and peer pressure on influencers.

Nonetheless, it has prompted some users to accuse the app of looking instead to increase direct advertising by reducing the influence of its top users.

Mehwish Hayat Invites Indian Singer Gippy Grewal to Pakistan

By

-

Jan 22, 2020

Indian actor and singer Gippy Grewal is currently visiting Pakistan. The Carry On Jatta artist is in the country to explore the Sikh holy site of Nankana Sahib and pay his respects.

His stay is being largely covered on local and social media with the actor himself updating the masses with his trip to Pakistan.

However, the actor stated that he watched the movie ’Punjab Nahi Jaungi’ and would love to work alongside starlet Mehwish Hayat if he ever had an opportunity.

”I would say to all the people that I got so much love from here and now I will bring my children and family here within a couple of months, I was welcomed here,” he said.

https://youtu.be/DYS90qT3BNM

Grewal and his committee landed in Pakistan on Monday where they were greeted at the Wagah Border by the government officials.

The singer also said that I have traveled around the world in my life, I have never been as excited to go to Pakistan.

In response to his statement, Mehwish Hayat thanked him for his kind words, adding “Let’s get you a Pakistani flick soon.”

Welcome to Pakistan @GippyGrewal . Thank you for your words of appreciation. Glad that you are enjoying our films and hospitality. Let's get you a Pakistani flick soon ! 🇵🇰@TBajwa7 https://t.co/0D4Jxko6Do

— Mehwish Hayat TI (@MehwishHayat) January 21, 2020

Talking to APP, Grewal announced that this voyage was long due and he had been scheduling to visit Pakistan for a while now.

The singer uttered that he was delighted to be here and especially thanked Special Assistant to the Prime Minister on Overseas Pakistanis Zulfi Bukhari for his endeavors to make this trip feasible.

Thank you ⁦@GippyGrewal⁩ ⁦@sayedzbukhari⁩ pic.twitter.com/skkfMzNqpx

— Naveed Iqbal (@NaveedI03873849) January 20, 2020

Moreover, Gippy will also be visiting Gurdwara Panja Sahib in Hasan Abdal during his trip.

His trip also includes a tour of Lahore and Islamabad and the spot of his ancestors, which they bid goodbye to in 1947.

PTV Wants to Charge You Rs. 100 Extra from Your Electricity Bill!

By

-

Jan 22, 2020

Pakistan Television Corporation (PTV) will now charge every Pakistani Rs. 100 more on their electricity bill.

The reason behind this charge is to overcome its annual financial loss of Rs. 17 billion. Previously, the license fee that had been set was Rs. 35.

Now, consumers that have already faced a 40% surge in bills will have to pay this additional amount to make sure that the state-owned television channel’s operational costs are generated.

However, the proposal now awaits Prime Minister Imran Khan’s final approval. Furthermore, it is vital to add that during a board meeting in October 2019, it was found that PTV was not attracting viewers. Hence, the government has stopped airing ads on it!

Syed Ali Bukhari, a member of the PTV board, shared that it was people’s responsibility to contribute to the revival of state-run television.

What do you think about this? Is it our responsibility to help run the state-own channel? Or is this unjustified?

Stay tuned to Brandsynario for more news and updates.

Twitter Divides Over Zindagi Tamasha’s Release

By