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A closer look at TECNO’s Camon 12 Air with punch-hole screen technology

The revolutionary punch-hole screen technology is the design trend for 2019.

While this technology was first adopted by companies to integrate into their flagship phones, it slowly started making its way to budget phones.

One of the most noticeable budget phones to make use of this technology is the upcoming Camon 12 Air by TECNO.

So, the selfie camera of Camon 12 Air is the same in size as that of an opening, a hole punch makes in the sheet of paper.

This ends the need for a top bezel on the phone. This gives users a lot of extra screens to work on.

The phone will officially launch in Pakistan in the last week of October as per speculations. Here are some other rumors regarding the specs of the phone:

The phone has an LCD measuring 6.55-inches according to sources. Looking at leaked images shared on social media sites, it can be assumed that the phone will have premium looks.

Overall, the company has done a neat job of integrating this latest design feature in LCD panel which is a bit tricky as compared to doing the same on an OLED panel.

The phone features a powerful 4,000 mAh battery which helps you stay stress-free when it comes to charging issues. The users can easily go two days without having to charge their phones with this battery.

The phone features AI triple camera setup at its back with a primary sensor of 16 megapixels, a secondary sensor of 5-megapixels and a depth sensor of 2-megapixel for the Boke effect along with single-tone Quad-LED flash. The phone features an 8-megapixel selfie camera that is equipped with an AI beauty mode.

The phone is estimated to come with a price range of 20,000 PKR to 25,000 PKR. The upcoming phone is being termed as the best budget phone for photography lovers and fashion-conscious consumers. The phone will be available both online and offline soon after its launch.

United Bravo is Still NOT Available in Other Provinces 1 Year Later

United Auto Bravo

It has now been an entire year since the official launch of the United Auto Bravo.

The Auto Bravo was considered as the alternative for the Suzuki Mehran which was officially discontinued just a week before Bravo’s launch.

Thus, Bravo became one of the most anticipated cars in Pakistan to be manufactured. Offering more features in the same price range as the Mehran, the United Bravo became many consumers’ first choice.

However, the most important thing to mention here is that the Bravo has still not been made available in all of the other provinces exclusing Punjab.

Reportedly, the manufacturer initially had only one dealership Lahore, Islamabad and Multan and two in Faisalabad. Now, United has 10 dealerships– 3 in Lahore, 2 in Faisalabad and 1 each in Islamabad, Sargodha, Vehari, Multan and Jhelum according to their site.

Yet, the Bravo is nowhere to be seen in other provinces. On the other hand, another Chinese hatchback, Prince Pearl 800cc, is expected to launch in our market soon.

We have now to see whether or not Bravo will make it to the other provinces in time or will United Auto face major loss because of this marketing strategy. Only time will tell.

Stay tuned to Brandsynario for more news and updates.

#MakeDoctorsNotPsychos – Students with Even 91% Might Not Get into MBBS Anymore

make doctors not psychos

Getting into medical college is an extreme sport of its own. The hard work, the anxiety, plus the expectation paired with the fear of disappointing your parents/teachers/yourself.

The pressure of meeting parents’ expectations (which begin and end with them wanting their child to be a doctor, more often than not) can be so intense that a number of children are driven to the point of suicide.

According to a World Population Review report, for example, students in South Korea have higher-than-average suicide rates, at least in part because their families tend to put high levels of pressure on them to succeed academically. When they do not achieve the goals that their parents have set for them, they may feel that they have dishonored their families and commit suicide.

Anyway, back to Pakistan.

#MakeDoctorsNotPsychos is one of the top Twitter trends in Pakistan today.

Apparently, there has been a change in the medical admission policy by PMDC pakistan and Lahore High Court. AFTER the admission tests were conducted, and the number of seats has been 3,000 for years while the number of applicants continues to rise.

Due to this, even students with an aggregate score of 89-91% are unable to obtain a seat.

Plus, most universities have closed admissions while the UHS hasn’t even put up their merit list yet.

Social media is in protest of the new policy because, according to them, the new policy will only make the torture worse for medical college applicants.

However, some people think it is not so much the institutions’ fault as it is the fault of the parents who raise their children with the mentality that being a doctor is the only real career they can opt for.

Moreover, the lack of career counselling at schools also plays a huge tole in depriving children of the knowledge of various other career options.

As a result, everyone wants to/is forced to be a doctor.

What do you think? Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

 

Socca World Cup 2019: Team Pakistan to Play Against Romania Today

There was never any doubt about Pakistan’s love for sports. Be it cricket, football, badminton or squash, we are a nation that is proud of our athletes and support them with our heart and souls.

Recently, team Pakistan flew out to Greece to participate in the Socca World Cup 2019. Coached by former England forward Kevin Reeves, team Pakistan is gearing up to bring the trophy home.

The boys won 2-1 as Gohar Zaman and Mohammad Waheed scored a goal each for their team. Though the boys were only able to score 1 goal against Slovenia at Leisure Leagues Stadium, they are more optimistic about their match against Romania.

To cheer them on, the Head of Mission of Pakistan of Greece, Yawar Abbas also attended the Socca World Cup Match.

“Thanks to the coach Kevin Reeves and his assistant Gohar Zaman that we were able to complete our first training session here. It turned out well. We are in good form and we will try our best to put on an impressive performance,” team player Habib-ur-Rehman shared.

Most of the players in the squad belong from Leisure Leagues network which is owned by World Group Trunkwala (WGT). WGT President Shahzaib Trunkwala also serves as an honourary vice-president of the International Socca Federation and is the only Asian who is a member of the International Socca Federation’s executive body.

Leisure Leagues is now operating in 78 cities across Pakistan with more than 10,000 players playing regular competitive leagues in a short span of just 3 years.

The world cup is being organized in Crete from 12 to 20 October 2019. This year, Leisure Leagues Pakistan aims to perform better at the global level and wave the green flag amongst the European football giants of the sport in the stadium at Crete.

Kate Middleton Brings Back Memories of Lady Diana’s Pakistan Tour in the 90’s!

lady diana and kate middleton

The Royal Couple landed in Pakistan yesterday, and the hype around their arrival was so high that #RoyalVisitPakistan is still one of the top social media trends.

Moreover, as expected, the couple’s faces have been all over the newspapers.

Not a lot has been revealed about their tour schedule owing to security concerns, however, we have been told that Prince William plans to honour his mother, Princess Diana’s charity work in Pakistan during his official 5-day tour.

“Details of the trip are being kept under wraps for security, but the couple — who will travel without their three children — will meet Pakistan’s president, Arif Alvi, and prime minister, Imran Khan, whom the Duke has known since his childhood,” The Sunday Times reported.

Diana, Princess of Wales, was a close acquaintance of Pakistan’s current prime minister Imran Khan, and had visited the country a number of times.

She last came to Pakistan in 1997 to help raise funds for a cancer centre Khan built in Lahore, shortly before she passed away in Paris.

Diana was popular for her elegance and the way she would adapt to the Pakistani culture whenever she visited. And now, Kate Middleton is being held up to quite the same standards.

We believe it is safe to say that Kate is following in the footsteps of her mother in law without looking like a first copy of her.

Recently, a magazine has suggested that local designer Hassan Shaharyar Yasin (HSY) would be dressing the Duchess of Cambridge. In an interview with the publication, Susan Kelley, editor and founder of fashion blog WhatKateWore.com, said:

“I think we will probably see at least one traditional shalwar kameez — the top and loose trousers look — from Kate on this trip.”

Let’s take a look at her outfits so far and how they resemble those of her mother in law’s:

Here’s what she was dressed in when she landed in Pakistan, alongside what Diana had worn in Pakistan in the 90’s:

The minimalistic outfit is by by British designer #CatherineWalker, a favourite of the Duchess of Cambridge, customised in ombré aqua fabric. The accessories (matching clutch and earrings) are by the Pakistani brand, Zeen Woman.

On the second day of her tour, which is today, Kate is sporting a subtle shalwar kameez by Pakistani designer Maheen Khan:

Fun fact: Maheen Khan ran an embroidery house in the UK and did the embroidery for Catherine Walker until she died. 

Now take a look at what Lady Diana had worn earlier:

Do you see the striking resemblance and doesn’t it leave you in awe of her grace?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Hyundai-Nishat to Begin Local Assembly by January 2020

Hyundai-Nishat

Hyundai-Nishat has officially announced the production of local assembly of car units. According to the reports, the first car will be assembled in Pakistan in January 2020.

Hyundai will first assemble a H100 Porter commercial pickup with 20% indigenization, Tatsuya Sato, Chief Operating Officer of Hyundai-Nishat shared.

This news was shared during the inauguration ceremony Hyundai’s first Digital Store in Karachi & the launch of company’s new Ioniq hybrid liftback.

Sato added that the total investment at the Faisalabad manufacturing facility is $150 million. The annual production capacity will be 15,000 units. Furthermore, the plant will employ 250 people directly. Sato also shared that the localization level would be increased to 45% in the next 5 years which would eventually open new job avenues.

One dollar was equal to Rs 105 when we initiated the project as compared to current rate of Rs 156-158. The rupee-dollar parity is also hitting existing assemblers despite achieving up to 65% localization. Higher indigenization in vehicles can stabilize on which we are focusing more.

Stay tuned to Brandsynario for more news and updates.

Hyundai Sonata Spotted on the Streets of Lahore!

Starbucks UK Apologizes to Pakistani Man After His Heroic Act Goes Viral

Starbucks

There is a popular quote that goes like “When God blesses you financially, don’t raise your standard of living, raise your standard of giving.”

However, it is not too often that we see this quote being practiced. In a capitalistic world, most of us are part of the rat race to do more and have more, which only makes us selfish.

Therefore, when a person decides to stand up for a person in a position of lesser power than them, it needs to be appreciated and talked about.

A few days ago, a kind-hearted Pakistani man won many a hearts all around the globe by putting his foot down for a homeless man at Starbucks, UK.

Sajid Khaloon

Kahloon was enjoying a meal at the popular coffee giant when a homeless, hungry man walked in with hopes of getting fed. While everyone else ignored the poor man, Kahloon decided to buy him his meal of choice, and the £8.50 was paid for right away.

As the homeless man sat down to eat his food at the outside seating area of the café, someone from the Starbucks staff came over to him accompanied with a security guard, and expressed their concern about having a dirty, foul-smelling man in tattered clothes dining at the place.

Sajid Kahloon immediately decided to confront the staff regarding this behavior, and maintained that they had no right to remove a customer whose bill had been paid for. Upon meeting with resistance over this, Kahloon decided to record the drama on his phone.

Thankfully for Kahloon, the video took the internet by storm and as his story reached thousands of people on social media, two local newspapers also published the footage. The same footage then made its way to the mainstream papers such as The Independent, Daily Mail, The Sun and websites in America, Canada, Australia, Germany, Denmark, Spain and several other countries of Europe.

In the viral video, Sajid repeatedly said:

Now he is obviously eating the food, you can’t just ask him to leave. Let him eat the food and he can leave, what’s the problem? He’s eating his lunch, then let him eat the food

Watch the video here:

https://www.youtube.com/watch?v=bFXB8oP5nL4

After around 3 hours of the video being on the web, Starbucks spoke up on the matter with their statement.

A spokesman for Starbucks said:

The interaction on video is not indicative of the environment we strive to create.

We are looking into the circumstances surrounding this customer’s experience and will take appropriate action to ensure our stores remain welcoming places for everyone.

We want every customer to have a positive experience, and we apologise that we did not meet that expectation in this instance.

Later in an interview Kahloon explained the situation in more detail:

He didn’t ask for money or anything else. I was shocked to see that a Starbucks employee and security guard told the homeless man he could not eat the sandwich and chocolate cake in the seating area outside the coffee shop.

When I stood by his side and defended him, I was told that it was due to ‘a policy of the company’. When I asked what was the policy, I received no answer.

I told the staff that they were breaching human rights of the poor man who was their customer.

Sajid Kahloon, who is the owner of Run Rooster, has been interviewed by dozens of publications and won praise from around the world for his kindness – something not common these days in the materialistic world. In total, over 70 million people have seen the video clip and news across the platforms.

With his little act of kindness, Sajid has made Pakistan AND humanity proud.

What are your thoughts?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Singapore Becomes the World’s First Country to Ban Ads of High Sugar Drinks

Singapore
Credits: The Independent

It is no secret that the sodas and other processed sweet drinks we’re all addicted to are highly hazardous for our health.

Not only are they loaded with unhealthy levels of sugar, but it is said that they also play a huge role in encouraging obesity.

In one study, people who drank sugary soda in addition to their current diet consumed 17% more calories than before. 

However, it would be wrong to blame the sodas alone and entirely, no?

What attracts audiences to the product is the ads, as they have the power to even create a need where it doesn’t exist.

So the good news is, the first step against this sweet, sweet evil has been taken:

After a public consultation in the form of a survey, Singapore has decided to become the world’s first country to ban ads for such unhealthy drinks with high sugar content.

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Singapore is calling it the “war on diabetes,” so the initiative even sounds as cool as it is.

According to Edwin Tong, Senior Minister of State for the city-state’s Ministry of Health, the ban will apply to “the least healthy” sugar-sweetened beverages, and all media platforms including print, broadcast and online will be covered.

“We intend to study them more carefully,” he added. “We want to find measures that are sustainable in the long-term, that shape not just market consumption behavior but also on the supply side to drive reformulation.”

This means, the following beverages (including but not limited to) might be affected by the ban:

  • Soft drinks
  • Juices
  • yogurt drinks
  • instant coffee

Moreover, the regulation will also mean that all sugary drinks would be required to display a color-coded, front-of-pack nutrition label on them so there is transparency about the sugar content and nutritional quality.

Would you want to see the same kind of regulation come in effect in Pakistan?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Diamond Supreme Sued for using Master’s Trademark ‘Papa Jaani’

Fawad Khan Threw his Daughter a Disney Theme Birthday Party & it was Awesome! [View Images]

elayna-fawad-khan

Fawad Khan and Sadaf Fawad Khan’s youngest daughter Elayna Fawad Khan has become the latest talk of the town because of her cuteness.

Netizens just cannot help but gush over the adorable baby girl because of her overloaded cuteness.

No matter wherever she goes with her parents, she instantly becomes the eye candy of the paparazzi.

Last weekend, Elayna Fawad Khan turned a year and the doting parents organized a birthday party that was attended by the family.

The pictures from her birthday bash were posted by the couple’s family members which are now doing all rounds on social media.

Have a look at the pictures below!

A video has emerged on social media in which Elayna can be seen cutting her cake with parents and looked like an illusion to us.

We must say, we just cannot get enough of the adorable father-daughter duo.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

This post was first published on Very Filmi.

Meera Jee Spotted Partying With Bollywood Superstar!

Splash

Pakistan’s queen Meera Jee is probably one of the most popular actresses in the country.

She has been currently surfing waves of success on both sides of the borders and her fans just cannot get enough of her.

Recently we heard that the actress had undergone surgery but not many details were revealed afterwards.

Now, the ‘Baaji’ actress has seemed to be doing more than fine as she was spotted dancing with Bollywood diva Jacqueline Fernandez and CEO of Splash Fashion Raza Beig in Dubai.

The video was shared by Meera through her social media account in which she could be seen dressed in a white gown.

The event was also attended by international celebrities like Huda Kattan and fashion designer Victoria Beckham.

 

On the professional front, Meera was last seen in the Saqib Malik’s movie Baaji with Osman Khalid Butt, Amna Ilyas, Mohsin Abbas Haider, Ali Kazmi, Nayyar Ejaz, and others.

What are your thoughts about the story? Let us know in the comments section below.

Stay tuned to Brandsynario.

his post was first published on Very Filmi.

Dew Moto Extreme Rocks Pakistan with Extreme Action

moto extreme

Dew Moto Extreme has been the coolest show Pakistan has seen so far and there are so many reasons why.

Our favourite reason has to be witnessing Stacey Lee May – the first female stunt woman to perform flaunting jaw dropping stunts in Pakistan. Yup you read that write…a woman.

Don’t be fooled by Stacey being a young girl. We bet you can’t do half the stunts she’s been able to pull off. The crowds were at the edge of their seats as Stacey crawled out of a drifting car. That woman was hanging from a drifting car.

How wicked it that?!! Kudos to Mountain Dew for empowering women and bringing role models like Stacey to Pakistan.

dew moto extreme

Stacey wasn’t the only Dew Athlete present on ground. The other Dew daredevil’s aka Dallan Goldman, Fredrick Frog Bergren and Nick De Witt on FMX bikes, Mike Skelton and Jim McFarlane on cars had the crowd roaring with the jazba that only Mountain Dew can instigate.

Imagine bikes flying across the ground, mid-air somersaults, drifting on two wheels and so much more. Now imagine all of that being performed LIVE! It’s an adrenaline rush never witnessed before.

dew

Dew Moto Extreme has won the hearts of all extreme action lovers in Pakistan. It stopped over in five cities including Karachi, Multan, Gujranwala, Islamabad and Lahore.

Each show has been attended by people in tens of thousands – the biggest crowds Pakistan has ever seen. The shows did not just put forth stunts, rather we experienced an unparalleled level of energy that only Mountain Dew could bring.

After this event we can without a doubt say that for any Dewer, the words failure and fear do not exist!

Mountain Dew, you’ve already set the bar so high, now we are eagerly waiting for the 6th edition of Dew Moto Extreme.

Pakistani Startups Shine at the 39th GITEX

39th GITEX

Pakistani entrepreneurs featured prominently in the region’s largest technology conference, 39th iteration of GITEX in the United Arab Emirates, which featured entrepreneurs and technology companies from over 140 countries,

Magnus Communications, along with its sister company, Magnus Technologies, provided platform for 7 Pakistani startups from business sectors of construction, healthcare and robotics to feature at GITEX.

Ashraf Kalim, co-founder of Magnus Communications, at the conclusion of the weeklong event stated:

“We are extremely proud to be a part of Pakistan’s most prominent and successful exhibit, by any metric, at GITEX. It cannot go without mentioning that this would not have been possible without our new partnership with In5 and the support of the Dubai Internet City (DIC).”

Zain Moosa, co-founder, Magnus Communications added, “We took a considerable risk, but we are delighted that it has paid off well. We firmly believe that Pakistan is a source of tremendous entrepreneurial talent and the problems being solved there are shared by over a billion people across the world. We need to double down on ensuring high-potential startups get the needed exposure outside of Pakistan through events like GITEX.”

The event featured startups WonderTree and AzaadHealth, who showcased within the prominent Dubai Internet City (DIC) pavilion at the World Trade Center alongside global technology giants Google and Microsoft.

Techtree also exhibited at GITEX Future Stars whereas Two Dots Design Studio, Social Champ, Precision Bird and ModulusTech attended the event in pursuit of partnerships and sales.

Rahim Pardesi aka Nasreen is all set to Make His Acting Debut

Rahim Pardesi

Famous YouTuber Rahim Pardesi, famously known as Nasreen is all set to make his acting debut.

Currently, he is working on his first web-series with some well-known Pakistani artists.

According to a report by Something Haute, the web-series titled Inspector Bulla will be released at the end of this year and will also star prominent actors such as Nayyer Ejaz, Fatema Sohail, Yashma Gill, Osama Karamat Ali Shah, Ducky Bhai, Simi Raheel and others.

Rahim told the publication:

“We have only just started filming the series and will hopefully be releasing it at the end of this year. It’s an action/adventure comedy and the character I’m playing (Bulla) is a very positive character,” 

 

It will feature our police force in a positive light and that is something that’s going to be new for the audience.

“It’s a grounded story about a noble inspector involving some very real issues that plague our society to this day. The mixing of the veteran fraternity with the newer fraternity is what I think will really work on screen. There’s a strong dynamic between all the characters, especially the main protagonist and antagonist. Their conflict is fueled on a VERY sensitive matter,” shared Osama Karamat Ali Shah.

Well, we cannot wait to find out more details regarding the project.

Stay tuned to Brandsynario for more news and updates.

Hamza Ali Abbasi to Bid Farewell to the Entertainment Industry?

Prince William & Kate Middleton Looking Forward to Royal Visit in Pakistan

royal visit pakistan 2019

The Duke and Duchess of Cambridge Prince William and Kate Middleton are excited for their 4-day Royal Visit to Pakistan which begins today.

UK envoy Thomas Drew has said that the royal couple’s visit would showcase how Pakistan is “a forward looking country”.

“Most importantly, they hope to meet as many Pakistanis as possible during the course of the visit,” the British high commissioner said in a video message on Twitter. They are looking forward to building a lasting friendship with the people of Pakistan,” he added.

Drew went on to say as the royals are set to tour the country from today, October 14 to 18.

The couple recently met around 70 Pakistanis at an exclusive reception held by the Aga Khan Centre and hosted by His Highness the Aga Khan in association with Pakistan High Commission.

Pakistan’s High Commissioner to the UK Nafees Zakaria and the Aga Khan welcomed the royal couple when they arrived for the visit of the centre.

The Aga Khan, 82, hosted the Royal Couple to show them the contributions being made by Pakistanis to the cultural diversity of Britain.

During the reception, the Prince and his better-half got a chance to mingle with Pakistanis and earn more about the culture.

Furthermore, Saliha Mahmood told Geo News that the Duke and Duchess of Cambridge asked her about Pakistani food and sought tips on what to eat during the Royal visit which is expected from 14-18th October.

They asked me about Pakistani culture, they wanted to know about Pakistani food. They are very excited to visit Pakistan. I recommended that they should eat tradition food of Pakistan. I told them that don’t worry about putting on fats, you can exercise later on and burn the fats!

Writer and broadcaster Sarfraz Manzoor told that the Duke said he likes medium spice but “I don’t think it exists in Pakistan”.

PCB Chairman has Great Hopes for Cricket from the Royal Visit

The couple also told producer and composer Naughty Boy (Shahed Khan) that they are looking forward to the music on this trip as well.

While speaking to correspondents, the Duke shared that he is looking forward to this trip as he has heard many wonderful things about Pakistan.

They were eager to know more about my work for Pakistan and wanted to know in what ways I helped Pakistan’s economy. -Banker Arif M. Ali

High Commissioner Nafees Zakari shared:

The Royal Couple are very excited to visit Pakistan. I told them that the whole Pakistan awaits them with excitement. I think this will be a great visit. This visit will boost relations between the two countries and will project the real soft image of Pakistan before the world. The visit will draw attention of many people towards Pakistan.

A number of prominent figures representing Pakistan were present at the reception including artist Mehtab Hussain, Shahed Karim, Shaista Gohar, Arif Rangoonwala, Adil Ray, Shazia Mirza, Sarfraz Manzoor and many others.

Kensington Palace’s Urdu Tweets are Winning Over Social Media!

On the other hand, a tweet from Kensington Palace, the official Twitter account of The Duke and Duchess of Cambridge and the Royal Foundation is winning hearts of Pakistanis world-wide!

The official handle tweeted about the Duke’s and Duchess’ visit at The Aga Khan Centre in Urdu!

Today The Duke and Duchess of Cambridge joined His Highness The Aga Khan for a special event at the Aga Khan Centre, ahead of their official visit to Pakistan later this month.

A few hours later, another Urdu tweet popped up on the account reading:

The Duke and Duchess of Cambridge met with Pakistani community leaders, business men and British musicians, artists and chefs at the Aga Khan Centre.

We look forward to hosting the Royal Couple and hope they get to enjoy the best music and cultural food Pakistan has to offer.

Stay tuned to Brandsynario for more news and updates.

After Frogs, Grasshoppers have become the next Delicacy for Pakistanis!

Pakistan’s New Budget King realme 5 Sold Out with Record Breaking Offline Sale

realme 5

Underscoring its “Dare to Leap” proposition in the market, realme, the fastest growing smartphone brand in Pakistan, recently launched realme 5 series the response of people to the launch of this phone has been absolutely overwhelming.

realme 5 made a record breaking sold out first sale of 1100 units in the offline market.

The realme 5 is the latest budget king phone from the tech disruptor realme powered by Oppo. The classic numbers series has been a blockbuster and the biggest seller for the brand since their entry in to the market last year.

The Realme 3 was so popular that it was completely short in the market with a consistent latent demand. To fulfil this gap the brand, known for rapidly generating cutting edge new products based on customer needs, obliged their fans yet again and offered the realme 5 within the same friendly price bracket but much more upgraded features.

The response to the 4GB+ 64GB variant of this device was even more thunderous than expected and within less than a week of its arrival it’s completely sold out in the offline market. To keep up with the growing demand, the company is restocking 4GB/64GB model which costs PKR 25,999 in the coming week.

Whereas realme 5’s 3GB RAM/64GB storage variant is available online at exciting price point of PKR 23,999 and the 4GB RAM/128GB storage variant is available at price of PKR 31,999 in the offline market. Customers can buy these other two variants in the meantime from both online and offline market.

realme introduced the budget king phone in the market on October 4, 2019, realme 5 is available in two new colors – Crystal Blue and Crystal Purple. Realme 5 features a 6.5-inch HD+ Mini-drop Full Screen display, which gives a larger field of view, provides excellent gaming, audio and video experience.

With realme 5, the company has enhanced its diamond-cut design with holographic color and reflecting texture. It packs a brand-new image experience with an AI quad camera setup –  119° ultra wide-angle lens (8MP), main camera (12MP), portrait lens (2MP) and ultra macro lens (2MP), as well as an AI front camera (13MP).

With a massive 5000 mAH battery for enjoying extra-long entertainment experience, realme 5 runs on Android 9.0 ColorOS 6.0 operating system. realme 5 offers best specifications amongst its competitor like Samsung A30, Oppo A5(2020), Vivo S1 and Huawei Y9 prime.

Since its entry into the Pakistani market less than 9 months ago, realme powered by Oppo, has already launched 5 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth.

They are also gearing up for the launch of their next products in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.

Here’s How You can Win Rs. 1 Lakh with FUROR

Furor

Fashion trends are constantly changing, the youth is actively adapting to trends. Similarly, when it comes to clothes, they want the latest in-trend apparel.

One of the favorite go-to brands in Pakistan is FUROR. The casual wear brand is present throughout every city and even has a massive following and presence online.

The brand was established in 2017 and since then has dominated the market by becoming one of the most sought after casual wear brands offering quality and unique options.

The brand’s creative campaigns also add-on to its persona of standing out from the crowd. FUROR has collaborated with many influencers and top names in the country including the famous vlogger Irfan Junejo and also the rap icon Young Stunners.

This time around, FUROR has roped in the very popular and one of Pakistan’s favorite influencer, Ramish Safa for yet another interesting campaign that is allowing every Pakistani the chance to get their hands on a cash prize of Rs. 1 Lakh!

Ramish is the perfect ambassador to represent creativity, fun, energy, and all the other elements that reflect the brand.

FUROR is the first brand that has initiated such a massive campaign which is promoting local artists and their creativity.

Not just that, the brand has made sure to loop in all youngsters in universities, and other influencers by approaching all mediums to get them involved.

From posters to social media, FUROR has gone national with this campaign.

Brand Insignia Contest

FUROR is asking all the creative artists out their to unleash their talent by taking part in the Insignia challenge.

The designers around Pakistan are getting a new platform from FUROR to push their work across the nation on a whole new scale.

The brand is looking for insignia (image or symbol representing the brand) to go with its logo. Entries are open for everyone across the nation.

However, the contest will come to an end on 5th November. Although, no one will be empty. FUROR is giving a special gift to all participants!

P.S. the winning design will be incorporated in FUROR’s logo which will be rolled out across Pakistan, with due credits to the winner! Oh and each entrant can submit more than one entry!

Also, entrants should keep in mind that the final design submission must include a visual, technical and conceptual reasoning.

For templates and more details about the competition, click here. Don’t forget to follow FUROR on all social media platforms to stay updated about the competition.

To submit your entries, click here.

It’s time to #makesomefuror!

Facebook Awards LUMS Faculty with Research Grant on Digital Literacy

lums wins facebook grant

LUMS faculty, Dr. Ayesha Ali (Assistant Professor of Economics) and Dr. Ihsan Ayyub Qazi (Associate Professor and Chair, Department of Computer Science) have recently been awarded a research grant by Facebook for their proposal on understanding the impact of digital literacy on the spread of misinformation in Pakistan.

Only 11 proposals from around the globe were selected for the honorable Facebook Integrity Foundational Research Award.

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The other proposals were from Stanford University, Princeton University, Columbia University, University of Pennsylvania, and Michigan University.

The research is based on the way there is increasing misinformation on social media platforms with every passing day, and how it compels audiences to act violently.

Moreover, this issue is particularly challenging in developing countries due to lower literacy levels and limited exposure to technology. Such users are can be considerably more susceptible to believing the information they see and acting upon it.

It is hazardous and hence needs attention. Social media is a great thing but it needs to be used carefully and responsibly.

“Twitter Will No Longer Suspend Accounts of Pakistani Origin” – Government of Pakistan

What do you think? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Instagram Direct for Desktop Might be Underway!

Instagram Direct for Desktop Might be Underway!

Facebook owned Instagram is testing Instagram Direct for Desktop.

Reportedly, the tech giant might be bringing this feature to the desktop version so that users can send and receives messages in their inbox.

This was first discovered by Jane Manchun Wong who shared screenshots of the upcoming feature on her Twitter.

She writes:

Instagram is working on Direct for the desktop website

One thing that you notice right away is that Instagram Direct on desktop resembles the Facebook Messenger for desktop.

Last week, Instagram also introduces Threads, a standalone messaging application for interacting with your closest friends on Instagram.

What do you think about this new feature?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for all the latest updates.

Threads: A New Messaging Application from Facebook

Diamond Supreme Sued for using Master’s Trademark ‘Papa Jaani’

master moltyfoam sues diamond supreme foam

We’ve often witnessed brand wars through advertising campaigns and found them to be really creative and entertaining.

One such example is Burger King vs McDonald’s where the clown often gets mocked by the King and vice versa.

Coke and Pepsi have also used this similar strategy and so have other tea and beverage companies. The latest to follow the trend was Diamond Supreme Foam.

In a recent TVC featuring Mehwish Hayat and Ali Zafar, Diamond Industries shows how a wife gets upset with her husband for ordering a mattress online instead of going for the safe and reliable “Papa Jaani recommended mattress”.

https://youtu.be/NUMQdpYCAIU

By using the term “Papa Jaani” which is synonymous with Master’s Molty Foam, Diamond Industries attacked their rivals without even mentioning the brand.

https://youtu.be/7otR2Z5zXpg

The casual banter was not taken casually by the rivals and led to a legal battle.

Master Enterprises initiated a legal proceeding by filing a lawsuit in the Intellectual Property Tribunal.

Master Molty Foam won the defamation case against Diamond Industries Ltd. (Diamond Foam) and banned them from running the campaign.

Pakistan Electronic Media Regulatory Authority, through a warning, has directed all satellite television licensees to comply with the orders of the Intellectual Property Tribunal (Lahore), which restrained Diamond Industries from using the Master Enterprises’ registered trademark “Papa Jaani”.

Here’s what Twitter has to say about the brand war:

What are your thoughts about the banter? Comment and let us know

Stay tuned to Brandsynario for more news and updates.

Vivo V17 Pro Takes the Iconic Camera Design to New Levels with Industry’s-First 32MP Dual Pop-Up Camera

Vivo V17 Pro

Vivo today unveiled the new V17 Pro smartphone in Lahore where Vivo’s first Brand Ambassador in Pakistan Fahad Mustafa along with other celebrities, fashion icons, tech KOLs and Vivo’s business partners attended the event.

The V17 Pro sports the industry’s first 32MP Dual Pop-up Selfie Camera, a powerful upgrade to Vivo’s iconic Pop-up Camera.

It houses cutting-edge features such as the FHD + Super AMOLED Ultra FullView™ Display, professional-grade 48MP AI Quad Camera, plus stunning makeover features created to compliment the lifestyle of today’s young and stylish consumers.

“The creation of V17 Pro once again showcases our strong consumer-centric innovation approach. The new V-series member brings our world-renowned Pop-Up Camera to a whole new level, by incorporating not one but two front cameras,” said Zohair Chohan, Brand Manager of Vivo in Pakistan.

V17 Pro is a masterpiece that we are extremely proud of, as it reinforces our position as a pioneer in bringing best-in-class mobile experiences to the global stage, -He ADded

32MP Dual Pop-Up Selfie Camera to Capture Perfect Selfies at All Times 

vivo

The signature Vivo Pop-Up Camera steps up another level. Now, two premium front cameras, an earpiece and the Selfie Softlight are housed in the entire elevating top module.

Adopting a unibody alloy design, the new elevating system is built to last, while blending mechanical action with artistic elegance.

V17 Pro’s 32MP Front Camera and 8MP Wide-Angle Front Camera ensure every detail in any selfie is captured clearly. Able to capture wide angles up to 105-degrees, V17 Pro brings more fun and possibilities to group shots.

And to empower consumers to take perfect night selfies effortlessly, V17 Pro is complimented with the Selfie Softlight that lights up the dark, and Night Selfie feature that smartly combines multiple frames to optimize picture brightness at night.

48MP AI Quad Camera Delivers Sophisticated Photography Quality

Shoot beyond current limits with the 48MP AI Quad Camera*. It is a super-clear main camera supported by telephoto, macro and wide-angle lenses. With AI algorithms embedded, it brings a new photography experience by capturing even better photo clarity. The smartphone also features a Super Wide-Angle Camera that expands landscape shots even further.

For photography lovers that strive to capture the smallest details of a picture, the 13MP Optical Zoom offers multiple zoom options (2x optical and 10x digital) and is the standout feature. If that is not enough, the rear camera also features the Super Macro Camera that can focus through its 2.5cm focus lens for ultra-close shots.

To complete the professional shot options, the V17 Pro smartphone also features 2 impressive beautifying features. The “Pose Master” comes with an in-frame function that adjusts user’s angles and guides the subject to pose for better pictures. It also includes “AI Makeup” for beautification purposes to bring out the most stunning features of any person or subject.

An Uninterrupted Visual Experience by Brilliantly Concealing the Camera, Earpiece and Sensors 

Consumers can now enjoy the ultimate expansive view with the exclusive custom made 6.44-inch Super AMOLED Ultra FullView™ Display with a ratio of 20:9.

The uninterrupted display is cleverly designed to hide the Dual Pop-Up Selfie Camera, earpiece, light and proximity sensors all inside the phone body. With its 1.75mm side-bezels, 3.8mm bottom bezel and 6.5mm rounded corners, the V17 Pro brings a screen-to-body ratio of 91.64% view.

It is truly a brilliant creation that creates a supremely satisfying ‘visual indulgence’ that elevates the mobile experience to a new level.

With the latest E3 OLED that offers a 100% DCI-P3 color gamut, V17 Pro brings vibrant and authentic colors to real life. Users can now enjoy playing or viewing their smartphones without feeling eyestrain (contrasting with E2 display) as V17 Pro filters out 42% of blue light and boasts TÜV Rhineland certification.

In addition, its Low Brightness Anti-Flicker technology provides added protection for eyes even in the dark. This will completely redefine watching movies on smartphones for long hours.

The smartphone also comes with Vivo’s industry-leading In-Display Fingerprint Scanning Technology. With higher fingerprint pixel density and more sophisticated algorithms, allowing consumers to unlock the smartphone safely and easily.

Strong Hardware Performance to Ensure V17 Pro Runs Smoothly at All Times

V17 Pro is also designed for gamers. It comes with optimized Game Mode that brings out a new gaming experience. The Multi-Turbo acceleration technology actively tunes the operating system to ensure users can enjoy a more exhilarating game performance.

Multi-Turbo integrates the AI Turbo, Center Turbo, Game Turbo, Net Turbo and Cooling Turbo, which greatly increases the efficiency of the compiler. It also has a cold start speed that increases 25%, and a warm start speed that increases 9%, ensuring V17 Pro’s system can perform at its best.

Gamers can enjoy an immersive gaming experience by utilizing on Game Center – a feature that can quickly check phone performance such as, phone temperature or data workload. When involved in serious competition, the Ultra Game Mode helps to turn off messages and alerts, allowing gamers to focus all their attention on winning.

To protect gamers’ privacy, the new “Voice Changer” allows gamers to change their voices while gaming. This adds a little bit more fun and transforms a regular gaming experience into an unforgettable one.

V17 Pro is supported by Qualcomm Snapdragon 675 AIE processor with 8GB RAM + 128GB ROM that ensures performance for applications and system can be operated smoothly at any time.

Its 4100mAh battery with Dual-Engine Fast Charging Technology brings higher durability and faster charging that ensures the smartphone provides a long-lasting mobile experience.

The smartphone comes in either Crystal Black or Crystal Sky design that adds an elegant touch to everyday look.

Availability

Vivo V17 Pro is already up on pre-orders and the sales will begin on 12th October at the price of Rs. 66,999 with one-year official warranty in Pakistan.

The phone is duly approved by PTA and Zong network users will be able to get free mobile data with it.

V17 pro will be available at all major mobile markets across Pakistan and customers will be able to purchase it from Vivo’s official store at Daraz.