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Burger Lab’s Latest Marketing Gimmick Receives Mixed Reactions

By
Alefyah Hasnain
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Source: Burger lab, Facebook

The coronavirus pandemic has caused countries to impose lockdowns. Majority of the businesses, shops and restaurants are closed down in order to curb the spread of the virus and to maintain social distancing.

A recent marketing gimmick by Karachi based eatery, Burger Lab has received a number of mixed reactions from netizens. While some have loved the message posted by the brand others believe its a complete miss in terms of marketing and have also termed it as a “failed marketing attempt”.

Burger Lab posted a message to its followers on Facebook saying they would be posting the recipe to their signature burger only if people said ‘please’!

Here’s what they posted:

Some requested Burger Lab for the recipe with great enthusiasm!

We couldn’t help but laugh at some of the comments people posted!

Burger Lab’s marketing stunt was not appreciated by some marketing enthusiasts on Facebook group, KAMN.

Source: KAMN, Facebook
Source: KAMN, Facebook

Burger Lab continued to tease their customers with yet another post!

Finally, the secret was revealed and just today, Burger Lab uploaded their very own episode of “Straight out of Lab’s Kitchen!” The episode shows Taha making a very popular Burger Lab special known as the Smashed Burger step by step for all to try at home.

Watch the first episode below: 

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Pakistani Scientists Make Massive Breakthrough in Battle Against COVID-19!

By
Anusha Sachwani
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Credits: thenews

A team of Pakistani scientists at Dow University has successfully managed to find a significant breakthrough in a hard and fast battle against the novel coronavirus pandemic.

Reportedly, the group was able to isolate antibodies chemically, purified it, and concentrated the antibodies using ultra-filtration to remove unwanted material from the final product.

The blood used for this experiment belong to coronavirus infected patients who have now successfully recovered.

Moreover, this method of treatment has been declared safe, comes with low risks and is highly effective against the virus. Whereas plasma therapy is only allowed in emergency situations because of its side-effects.

The lead researcher Dr. Shaukat Ali is the principal of Dow College of Biotechnology and other team members included Dr. Shobha Luxmi, Syed Muneebuddin, Mir Rashid Ali, Ayesha Ali, Mujtaba Khan, Fatima Anjum, Dr. Sohaib Tauheed.

The team developed the H-IVIG after days of hard work and dedication. The first blood sample was collected in March 2020.

Furthermore, this is the world’s first report of isolation, formulation and safety demonstration of immunoglobulin purified from recovered COVID-19 patients giving a ray of hope to Pakistanis and people worldwide.

We have now to see how these scientists use this method in the upcoming days to cure more patients.

What are your thoughts on this achivement? Share them with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Is That Tom Cruise Spotted at Target Wearing Top Gun Attire?

By
Laiba Omer
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Tom Cruise
Image Source/Cafe.se

A TikTok video that has been circulating on social media caught our attention. Apparently, we spotted Tom Cruise or someone who looks exactly like Tom Cruise at Target wearing top gun attire to buy groceries. As fun as the video is, it might just be a hint for something grand!

TomJennifer
Image Source/Access

As more and more COVID-19 cases come forward across the world, following many casualties everything seems to be at a halt, at the moment but the director Joseph Kosinski, of the film Top Gun 2, Maverick has still scheduled to complete the film in June.

After watching the video, it is safe to say that the top gun attire might as well be useful for grocery shopping these days considering the COVID-19 issue at hand.

Watch For Yourself!

Watch Tom Cruise Buy Grocery in Top Gun Attire

The TikTok might as well be a promotional activity, a reminder to the world that the Top Gun 2 is still in the making. However, we are not sure when the film will be released as cinemas across the globe are shut down during the pandemic.

“We’re sticking to our schedule and finishing the movie just as if it were coming out on its original release date,” Kosinski told Comic Book.

There are many restrictions that need to be followed as it restricts the filmmakers but the real spirit is to make it work somehow and finish the film in time.

“We’re sticking to our schedule and finishing the movie and just holding it for six months, which is such an interesting thing to do but it’s the right decision because this is a movie that people need to see on the big screen and if there’s no big screen, then you don’t want to release this movie,” he added.

“We want this to be a shared experience on as big a screen as possible.” We hope so too!

For more news and updates, stay tuned to Brandsynario.

Jazz To fund 1000 COVID-19 Tests At SKMCH&RC

By
Press Release
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Islamabad, April 13, 2020: As the novel coronavirus (COVID-19) spreads across Pakistan, the health system is increasingly under pressure. One of the biggest issues being faced is the limited availability of free of cost testing for the destitute population. Realizing this as an urgent need, Jazz has donated PKR 8 million to Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC), which shall fund 1000 COVID-19 tests.  SKMCH&RC is a site designated for COVID-19 testing and has so far conducted over 500 free of cost tests on those who fulfilled the initial testing criteria.

This donation is a part of the PKR 1.2 billion COVID-19 relief support that Jazz recently announced. The support includes short to mid-term initiatives aimed to limit the negative impact of the pandemic, primarily for the most vulnerable communities.

“I understand that the policymakers are trying their best to ensure adequate supply of testing equipment nationwide, but we had to reach out to the private sector for urgent support. My greatest gratitude to Jazz for answering our call and supporting this humanitarian cause at a crucial stage. We will now revamp our testing efforts to clamp down on the virus spreading beyond control,” Dr. Faisal Sultan, CEO, Shaukat Khanum Memorial Trust.

SKMCH&RC has been at the forefront throughout the outbreak and is watching this developing situation very closely. Apart from being the designated testing site for the virus, the institution has also agreed to provide beds for the treatment of patients with coronavirus.

“Jazz has always been a strong supporter of SKMCH&RC and the ideology it stands for. The decision to support the institution during this critical time was unanimous as we believe they can create a positive impact in the fight against this pandemic,” said Jazz CEO Aamir Ibrahim. “As the leading mobile operator, we have a duty to support the health authorities and medical institutions during these critical times by leveraging our resources, digital expertise and nationwide footprint. To every one of the heroes on our front lines, we thank you.”

Jazz has always supported SKMCH&RC and has, in the past, been one of the leading philanthropists for the medical institution.  The mobile operator chose to answer the call for assistance during a time when every individual and corporate, alike, need to play their roles for the nation’s benefit.

Honda Civic’s Latest Ad Has Been Shot Entirely At Home Amidst COVID-19

By
Alefyah Hasnain
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Source: Afaqs

The coronavirus pandemic has caused countries to take on strict lockdown measures and the majority of the world’s population right now is working from within their homes. People are not using their car unless they need to buy groceries and this has made it difficult for car manufacturers to market their products during this difficult time. However, Honda UAE’s latest campaign tackles this situation with great ease.

Honda UAE embraces the #StayHome initiative by releasing a new 35-second commercial that was filmed entirely from home with the help of an ad agency, Memac Ogilvy in Dubai.

Source: Memac Ogilvy

The advert starts like any other car campaign, with a zoomed in shot of the car that showcases its minute details. However, there is a twist for the viewers as the text flashes on screens saying, “This might be the first car commercial to be written, directed, edited and watched entirely from home.”

Playing against instrumental music, viewers can see the miniature Honda Civic 2020 car zooming across the carpets, passing through furniture legs and finally a person uses a finger to close the door of the mini Civic. The car manufacturer puts up a hopeful message at the end saying, “Until we drive again” with the hashtag #StayHome.

Well, who would’ve thought that an entire commercial could be produced within the confines of our homes? Watch Honda UAE’s latest campaign here:

What are your thoughts on the Honda Civic 2020 commercial produced entirely at home? Let us know in the comments below.

Follow Brandsynario for latest news and updates.

SWVL Partners With Naya Jeevan To Provide Comprehensive Health Coverage For Captains & Their Families

By
Press Release
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Karachi: April 14, 2020: Naya Jeevan and SWVL announced a strategic alliance offering comprehensive health & life insurance coverage (including COVID-19 coverage) to SWVL’s 1000+ captains and their families for the first time. Naya Jeevan has been championing the right to health & life insurance coverage especially for the lower & middle segments of the Pakistani society over the past 8 years (more than 80% of Naya Jeevan’s portfolio of 50,000+ lives across Pakistan consists of people who have never had insurance before) and this commendable step by SWVL goes a long way in creating a social impact while protecting families linked to its supply chain, especially during these challenging times.

Together, Naya Jeevan and SWVL have co-developed a purpose-built insurance plan, including a technology-enabled, health & wellbeing intervention powered by doctHERs (a digital health venture affiliated with Naya Jeevan). This will give SWVL’s captains and their families (approximately 3,000 lives) access to comprehensive, nationwide, Health and Life insurance,  cashless OPD benefits and unrestricted access to primary care doctors via telemedicine.

For SWVL, this initiative is an integral part of a ‘think forward’ strategy that takes into account the global COVID-19 pandemic and empowers its captains to stay engaged, safe, and stress-free, both for themselves and their dependents. For Naya Jeevan, the strategic partnership is another major milestone in its long journey towards enabling all Pakistanis to be protected under health insurance & life insurance coverage.

Khaqan Sikander, CEO Naya Jeevan & doctHERs remarked, “Strong are those that stand by the weak. Naya Jeevan has always been an impact-first company. We are proud to welcome SWVL into our growing portfolio of socially progressive clients that include Unilever, RB, Shell and FrieslandCampina (Engro Foods) to name a prominent few. Our clients have always been among the first movers in their respective industries to champion the right to health and wellness, be it for workers inside their companies, their supply chains, their industrial sectors or the country at large.”

Mr. Shahzeb Memon, General Manager for Pakistan at SWVL added that “Captains are the backbone of SWVL and are placed at the center of our decision making. Due to the countrywide lockdown caused by the COVID-19 pandemic, it became evident that our captains would be impacted by the worsened economic conditions. During these challenging times, we pledge to safeguard them and support them and their families as much as possible. As part of our broader captain protection plan, we are partnering with Naya Jeevan to provide comprehensive medical and life insurance to all our captains.”

Most & Least Sold Cars in Pakistan for March 2020

By
Anusha Sachwani
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Credits: News1 English

Pakistan Automobile Manufacturers Association (PAMA) has released the latest reports for March 2020. The report shares the number of vehicles sold in the month.

It is important to mention here that March 2020 has been the slowest month for the automotive sector in Pakistan since December 2008 when the government had imposed a lockdown.

Moreover, car sales fell by 43% month-to-month basis, while they witnessed a terrible 70% decline on a year-on-year basis.

The company with the most sold units was none other than Isuzu with their D-Max on top.

Isuzu D-Max
Credits: Carspirit

Car Manufacturers Alter Logo to Show Importance of Social Distancing!

There were just 47 units of the Isuzu D-Max sold in February whereas it sold 84 units in March recording a 78.7% difference.

Here’s how the others performed:

Models February 2020 March 2020 Difference
Suzuki Swift 186 82 -55.9%
Suzuki WagonR 699 310 -55.6%
Suzuki Cultus 1,535 710 -53.7%
Suzuki Ravi 615 293 -52.3%
Suzuki Alto 1,620 884 -45.4%
Suzuki Bolan 719 394 -45.2%
Toyota Corolla 3,715 2,089 -43.7%
Toyota Hilux 584 346 -40.7%
Honda Civic & City 1,868 1,327 -28.9%
Toyota Fortuner 211 158 -25.1%
Honda BR-V 273 237 -13.1%

With the novel coronavirus pandemic making things even worse for the automotive sector, we expect to see these numbers decline further in the upcoming months.

What do you think about the current situation? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Study Proves That Women Are Better Drivers Than Men

Universities To Begin Online Classes From 1st June

By
Web Desk
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14th April 2020: Dr. Tariq Banuri, Chairman of Higher Education Commission (HEC) is coming up with different strategies to resume educational activities online as schools, colleges, and universities have been closed due to COVID-19 countrywide.

Incase, the lockdown is extended till June, universities will shift the courses to LMS. An agreement has already been signed with telecommunication companies to offer data bundles to university students at cheaper rates.

Face-to-face teaching is halted at all educational institutions across the globe after the Coronavirus pandemic. Countries with resources and capacity have opted for the online education system. Pakistan should move towards online classes until circumstances become normal in line with the approach the developed countries have opted for during the current situation. Coronavirus has badly affected the education system not only in Pakistan but across the globe.

HEC recognizes issues at hand that is lack of online system, faculty training, electricity, connectivity and internet coverage. The authority seems to have a plan to address all problems as of now.

8th April 2020: The Higher Education Commission (HEC) has announced a brilliant scheme for all the students. As most of the population is working from home and students are now taking online classes, HEC announced on its official Twitter account that it is working with the telecommunication companies to offer data bundles to university students at cheaper rates.

HEC said that it is working with several mobile operators to provide students cheaper internet access to all their educational resources and online classes.

Announcing the Taleem Bundle, here’s what HEC Pakistan had to say in a series of tweet:

In another tweet, HEC was also mentioned that they’re trying to solve all the other issues faced by students such as electricity issues, students living in remote areas, having access to laptops and smartphones etc. Here’s what they said:

Stating how students are their number one priority, HEC said that it has been closely working with universities to set up proper systems for online learning to make things easier for students. And for universities lacking proper systems, they have been asked to temporarily suspend their online classes.

What do you think of HEC’s decision? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Skype or Zoom? Here’s What You Need To Know

By
Laiba Omer
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Skype or Zoom
Image Source/ZDNet

Skype or Zoom, which one do you prefer? A few months ago nobody would’ve imagined you would require a comparison between the two video calling apps.

However, here we are, working from home. Everyone working from home requires some medium of communication. Calls, messages, and emails do serve the purpose but are still considered as a task as you have to pay close attention and not miss any directions.

Both the apps seemingly have huge differences. One might fit your requirements better than others. Let’s begin unveiling!

Zoom
Image Source: Smith Collection

Supported Devices

Skype: Web browsers, Windows, Mac.

Zoom: Windows 10, macOS, Linux (including Ubuntu), iOS, Android and Blackberry.

Free Trier

Skype: Yes

Zoom: Yes

Recording

Skype: Recordings are stored for up to 30 days.

Zoom: 1GB of cloud recording in Zoom Pro.

Special features

Skype: Blur my background, react emoji, call recording.

Zoom: Custom virtual backgrounds, end to end encryption, HD video, and audio.

Premium Tier

Skype: Yes, for calling internationally

Zoom: Zoom Pro ($14.99 per month per host) – 24-hour meeting duration

Maximum Number of Participants

Skype: 50 participants

Zoom: 100 (up to 49 visible at once)

The selection of the apps solely depends on the requirement of your business. Considering Zoom’s privacy issue at hand, if you’re a business that needs secure lines than maybe calls, messages and e-mails are the best solutions for you during the lockdown.

For more news and updates, stay tuned to Brandsynario.

You Don’t Need To Disinfect Your Grocery at Home

By
Laiba Omer
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Groceries
Image Source/ Pinterest

According to NPR.ORG, you do not need to disinfect your groceries. The COVID-19 is likely to spread through person to person through droplets.

A Michigan based family doctor shared an elaborate routine How he disinfects his groceries online and since then many people have started following the routine. However, the experts suggest otherwise.

The Centers for Disease Control and the Food and Drug Administration suggests that your grocery haul is not a likely vector for the novel coronavirus.

Per the FDA’s website, “The virus is thought to spread mainly from person to person. Foodborne exposure to this virus is not known to be a route of transmission.”

Educate Yourself About the Dangers 

“While it is possible to contract the virus [from contaminated surfaces], the majority of transmission is probably going to be from respiratory droplets, which you’re exposed to when you’re around other people,” says Angela Rasmussen, a virologist at the Center for Infection and Immunity at Columbia University’s Mailman School of Public Health.

Image Source/The Sun

So it is more likely that you can contract the virus from people inside the grocery store and not the food that you’re taking home with yourself.

Take Extra Precautions 

Only visit stores when it is absolutely necessary. Plan your meals out, make enough space in the fridge for storage.

When you are ready to enter the store, make sure you sanitize your hands before going in. Wear a facemask and be conscious of not touching your face and maintain 6 feet distance.

Disinfect grocery
Image Source/Latin Post

Until and unless you’re done buying your groceries, try to not touch your face.

Do you need Gloves? 

“Gloves are not magic,” Schaffner says. “Gloves don’t make you invulnerable. As soon as you touch something with your gloved hand, that contamination is on the gloves.”

A lot of researchers are not a fan of gloves reason being that anything you touch with the used gloves instantly contaminates.

Watch a nurse in Michigan demonstrate How Easy Coronavirus Cross-Contamination Can Be

Dr. Faisal Mahmood – Consultant and Section Head for Infectious Diseases from AKUH in an interview with Dawn recommended that washing your fresh produce with water is enough. You do not need to follow an elaborate routine. However, you must limit yourself from going to the grocery store.

Bottom line is, you must wash your hands all the time for at least 20 seconds with soap and water. Train your mind to not touch your face often.

Follow good hygiene practices and stay home!

For more news and updates, stay tuned to Brandsynario.

TECNO Mobile Extend Warranties On Smartphones Amid Coronavirus Lockdown

By
Press Release
-

In the wake of Coronavirus lockdown, TECNO mobile has announced to extend the smartphone warranty for an additional two months not only in Pakistan but in more than 15 countries globally. As the world is grappling with economic recession and COVID 19 emergency, TECNO is endeavoring to facilitate its valued customers worldwide.

As more and more cities are getting lockdown in Pakistan, businesses are halted and social distancing is being observed, this news is surely comforting for all TECNO consumers. The warranty extension applies to those sold products, whose warranty expires from March 20th and May 30th, 2020. Moreover, Smartphone users can easily claim the extension online from April 15th to May 15th via Carl care Application. While TECNO’s offline customers can also avail of this offer by visiting any Carl care after-service outlet and claim assistance from the store staff.

Creek ma, the General Manager of TECNO mobiles said,

“TECNO being a consumer-centric brand has decided to extend the smartphone warranty for an additional two months. In this critical time, TECNO is standing with people of Pakistan and assuring our support in every possible way.”

In the time of lockdown and social distancing, people are increasingly relying on their phones to stay connected and with medical services. In this tense situation, the extension on after-sale warranty service on TECNO’s smartphone is bliss for Pakistani consumers and help build confidence among them about the reliability of the product.

Drama Serial ‘Aangan’ To Finally Hit Digital Platforms

By
Ariba Raza
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Image Source: Brandsynario

This might be good news for many of you out there!

In 2018, Pakistani drama serial Aangan created a lot of hype before it aired on TV. The cast included some highly-talented faces from the industry including Sajal Aly, Ahad Raza Mir, Ahsan Khan, Sonya Hussain, Mawra Hocane and more. Moreover, the drama serial was directed by Ehteshamuddin and pre-partition script was written by Mustafa Afridi.

The drama serial, no doubt was an absolute hit but what killed its hype was the fact that it won’t be available on any digital platform for the audience to re-watch it.

However, the makers had always intended to release Aangan on bigger platforms such as Netflix but back then, it didn’t materialize so much and eventually, people forgot about it.

Here’s the promo if you haven’t watched it

https://www.youtube.com/watch?v=laokLUSndVM

Things are changing and it seems like makers are now aiming for monetary gains, digitally as the Pakistan Entertainment Industry has been deeply affected by the coronavirus pandemic as all of the productions have now been halted and profits have taken a major hit.

But we still can’t believe it!

The drama we all wanted to watch will now be online! In a recent interview of Mawra Hocane, she revealed that the makers of Aangan had been considering a digital release for quite some time now and that Aangan is currently being re-edited for a digital platform!

She said,

“I found out a month ago that it will be released on a popular digital platform soon and we will bear fruit for our handwork in that serial for a long time if that happens,” while talking to Momin Ali Munshi on his show.

Moreover, not much has been revealed yet as to when it’ll be released.

Stay tuned to Brandsynario for the latest news and updates!

Maza Juice Called Out for Promoting ‘Bullying’ In Latest Campaign!

By
Alefyah Hasnain
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Image Source: Facebook

The coronavirus pandemic continues to spread across the world and has changed the way daily life functions. Moreover, it is also causing a shift in marketing tactics and communication strategies for businesses. Brands have become more careful on the messages they send across to people during this crucial period.

Brands continue to act in a socially responsible way amidst COVID-19. However, a Pakistani beverage brand, Maza by Popular Group of companies has created quite an uproar over social media after the release of its latest campaign which people believe is promoting bullying in colleges.


The ad shows a group of students trying to prank one of their classmates, the student being pranked is shown as the ‘nerdy’ type while the rest are the ‘cool’ gang.

Maza’s campaign sends out the following message:

“In the toughest days of PANDEMIC like this, when the whole world dwells in extreme sorrows, MAZA brings you a reason to smile as a humble gesture to all our FUNTASTIC people..!!!”

Watch the Ad by Maza below:

Here’s what people on Facebook group, Khalid Alvi Marketing Next have to say about Maza’s latest campaign. 

Source: KAMN, Facebook
Source: KAMN, Facebook
Source: KAMN, Facebook
Source: KAMN, Facebook

The ad could be a trigger for people who have faced such incidents of bullying during their lives.

Source: KAMN, Facebook

While some believe the brand lost its value by producing such a campaign!

Source: KAMN, Facebook

At a time when empathy and self-reflection is being considered by one and all, such ads need to be reconsidered before being aired.

Source: KAMN, Facebook
Source: KAMN, Facebook
Source: KAMN, Facebook

What are your thoughts on the latest campaign by Maza? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Imran Khan Wore a Tracksuit & Twitter Can’t Handle It

By
Web Desk
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Imran Khan
Image Source/ Twitter

Imran Khan made an appeal to the developed world for relief funds while wearing a tracksuit. Twitter was quick to discover that the Ralph Lauren top the Prime Minister was wearing during his address is worth almost 139 pounds.

The appeal comes forward during the ongoing crisis Pakistan is facing due to pandemic. As of now, 5000+ people are tested positive for COVID-19.

My appeal to the international community, the UNSG & international financial institutions to respond positively to the dilemma confronting developing countries in the face of the COVID19 pandemic. #Global_Initiative_Debt_Relief

Infamous journalist Cyril Almeida had a question

While others reminded everyone that we are going through a bigger crisis and details such as this don’t matter

“Top tier journalism” quoted a Twitter user

The irony though

For more news and updates, stay tuned to Brandsynario.

Friends Cast ‘Secretly Records 90-minute Long Rehearsals on Zoom’

By
Web Desk
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friends
Image Source/Fortune

13th April 2020: According to hearts.co.uk, the cast of popular series ‘Friends’ has secretly recorded a 90-minute reunion special on Zoom.

Apparently, the cast that includes Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer were rehearsing for their reunion episode online when the episode length ‘mock rehearsals’ were recorded.

The filming of the highly-anticipated of the reunion episode was supposed to take place in March, however, due to the current pandemic, it has been postponed.

[Update: 19th March 2020]

The highly-anticipated of the reunion episode of Friends that was supposed to be filmed will now be delayed as production across Hollywood shuts down amid the coronavirus pandemic, according to The Hollywood Reporter.

According to The Hollywood Reporter, the unscripted special reunion episode was set to be filmed earlier next week at Stage 24 of the Warner Bros. Studio in Burbank. However, as of now, no estimated release date has been announced as of now.

It’s true and it’s official. All six members are reuniting for this one-off special.

They’ve finally heard us!

After 16 long years, the “Friends” fans have finally taken a sigh of relief after the news of their reunion surfaced the internet on Friday. However, this news is absolutely true and the original cast is finally reuniting in Spring, according to WarnerMedia.

The six super famous and loved cast members Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer will all reunite for a special one-off on HBO Ma which is WarnerMedia’s new streaming service. What’s interesting is that it going to be totally untitled and unscripted.

Excited???

Source: Giphy.com

It has also been reported that the one-off special will filmed on the comedy’s original soundstage, on the Warner Bros. Studio in California.

Moreover, Jennifer Aniston took this announcement to her official Instagram account..

Here’s what she had shared

And Twitter is exploding with joy!

This can’t be happening!

And so are we!

Speaking of HBO Max it is said to the priciest streaming service and costs around $15 a month. That is indeed pricey! However, if we look at its competitors they range somewhere between $5 and $12 monthly. So, yeah, that is expensive.

So, we now know why it all makes sense. Don’t we? And HBO Max could not have done this in any other way. It sure is the perfect way to turn fans into customers! WOWZA.

Are you excited for this? We sure are!

For more news and updates, stay tuned to Brandsynario.

Mahira Khan Pays A Heartwarming Tribute To Her Phuppos!

By
Kinza Piracha
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Source/ Mahira Khan's Instagram

In no world, phupphos (aunt) are considered the best or the ones who would understand their nieces or nephews and there are countless memes and tweets that prove that.

However, starlet Mahira Khan who has been in constant touch with her fans via social media accounts during the coronavirus lockdown, spoke her heart out about her dearest phuppo.

The Raees actor, took to Instagram to share a picture with her two phuppos and penned down an endearing note for them.

Paying tribute to her paternal aunts, the starlet mentioned that she’s never been able to relate to the desi tales about phuppos. Although we must add, we finally know where Khan inherited her beauty from.

Here is what the stunner had to say:

“I always grew up hearing how Phopos were not always the best, stories about kids not enjoying their father’s family as much as their mothers (Might be a desi thing?). I never really got that!

I grew up in a joint family, in my dada’s home. All of us together. Even those who didn’t live with us were always around. I have two Phopos and God you all can’t imagine what they are like. They are beautiful, funny, kind and strong women. My older Phopo (Surraiya), looked after her parents along with my father like they were her babies. The woman who works for her eats with her on their table… I have never seen that anywhere.

My younger Phupo (Seema), when she moved to America with her family, worked till the day she left literally. And while I was there, her home was my safe place, till she was there I knew I would be ok.

I feel like we are who we are because of all these relationships and people we have grown up with. There is so much of my Dadi Dada in them and there is so much of them in me. I thank God every day for them and my Chachas (I have 2, but that’s for another day).”

View this post on Instagram

I always grew up hearing how Phopos were not always the best, stories about kids not enjoying their fathers family as much as their mothers (Might be a desi thing?). I never really got that! I grew up in a joint family, in my dada’s home. All of us together. Even those who didn’t live with us were always around. I have two Phopos and God you all can’t imagine what they are like. They are beautiful, funny, kind and strong women. My older Phopo ( Surraiya) , looked after her parents along with my father like they were her babies. The woman who works for her eats with her on their table.. I have never seen that anywhere. My younger Phopo ( Seema) , when she moved to America with her family, worked till the day she left literally. And while I was there, her home was my safe place, till she was there I knew I would be ok. I feel like we are who we are because of all these relationships and people we have grown up with. There is so much of my Dadi Dada in them and there is so much of them in me. I thank God every day for them and my Chachas ( I have 2, but that’s for another day 💁🏻‍♀️). ♥️🧿

A post shared by Mahira Khan (@mahirahkhan) on

The starlet is constantly in touch with her fans and also had a live Q&A session on Instagram and used Twitter to interact with her millions of fans this week and answered their questions.

Stay tuned to Brandsynario for the latest news and updates!

Legendary Memes On Taher Shah’s Latest Song Has Taken Over The Internet

By
Kinza Piracha
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Source/ The Current

Farishta, the latest track by Pakistani singer Taher Shah graced the social media late on Friday night amid the coronavirus pandemic. The Eye to Eye and Angel singer announced the release of his new song Farishta via Twitter.

Essentially, a translation of his cult hit Mankind’s Angel, the video of Farishta is entirely animated. The video has over 1,00,000 views on YouTube, with the ‘dislikes’ far exceeding the number of ‘likes.’

After watching the video a user commented “Coronavirus: Finally a worthy opponent! Our battles will be legendary!” So, you get the basic gist of how unamused the masses are.

Watch the video:

https://www.youtube.com/watch?time_continue=7&v=dSJ7fFAWvWY&feature=emb_logo

However, Tahira Shah’s music and memes go hand in hand which is precisely why Twitter was flooded with them.

Have a look:

Is COVID-19 equally terrifying as Farishta? You tell us.

Did anyone get those Son Pari vibes from the Farishta video? 

Farishtay be like “Tahir what is this behavior?”

Where’s Voldemort to ‘Avada Kedavra’ him?

This ones takes the cake 

The song is basically dedicated to children and the visuals are animated cartoons so kids can enjoy. People were expecting something more from Tahir Shah. However, Tahir Shah produced this number which is not very different from his previous song Angel so there’s nothing new to it. This time not only Tahir Shah is being trolled but the unknown person who created the animated video of his song is also questioned by the masses.

Stay tuned to Brandsynario for the latest news and updates.

Top 4 Mid-Ranged 2020 Smartphones Under PKR 30,000!

By
Web Desk
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Credits: Global Village

The developments in mobile technology have dramatically boosted the productivity of individuals while bringing major lifestyle changes in every society.

Today, everyone looks for affordable smartphones, to enable seamless connectivity with the world around them.

With increasing competition between these devices, the consumers seek deeper insights from technology experts, to choose the best-suited smartphones for their needs.

Thus, many teams and individuals usually evaluate, rank and highlight the features and performance of all these devices.

The biggest boom has occurred in the entry-level and mid-range devices. Smartphones between USD 150 to USD 200 have gained tremendous popularity, by providing access to greater infotainment, increasingly powerful cameras with advanced features & applications.

Consumers are met with a plethora of options when they visit the market – but let us bring our top picks of smartphones under PKR 30,000/-

HUAWEI Y7p (PKR 28,999/-)

Backed by the legacy of success achieved by Huawei’s Y series devices, the latest Y7p literally offers a flagship experience at an affordable price. The most remarkable features of this smartphone; make it the ideal choice for users with a limited budget.

Its large & crispy 6.39” display with FHD+ resolution of 1560 x 720, portrays great vibrancy and colors that are unmatched in this low-price category. The advanced Kirin 710F Octa-core processor is supported by 4GB RAM and 64GB of ROM delivers lightning-fast speed and security.

For photography purposes, it brings powerful cameras enriched with Artificial Intelligence. The triple AI camera at the back has 48MP (f/1.8 aperture) + 8 MP (Ultra Wide Angle Lens, f/2.4 aperture) + 2 MP (f2.4 aperture). On the front, it boasts an 8MP selfie camera.

With the new look and a long-lasting 4,000 mAH battery, the HUAWEI Y7p has given phenomenal performance to win the hearts and minds of mid-range smartphones.

OPPO A5 2020 – 64GB (PKR 27,999/-)

It is surely a good smartphone, but its base-variant, packed with 3GB of RAM and 64GB ROM, is priced higher at PKR 27,999/-. It does promise a lot with a 12 MP, AI-powered, Quad Camera setup & Ultra-Wide sensor at the back, while the front camera is an 8MP.

The 6.5 inch, HD screen promises superior imaging and creative expression, further enriched with a ColorOS 6, based on Android Pie. The device is powered by a Snapdragon 665+ processor. The 5,000 mAh battery ensures long-lasting performance.

VIVO Y15 (PKR 25,999/-)

VIVO Y15 is a well-equipped smartphone that is quite handy in day to day usage, according to its specs. VIVO Y15 comes in a sleek design, offering 4GB RAM and 64GB space.

VIVO Y15 is a mid-range phone but it does not justify its MediaTek Helio P22 processor as better options are available in the same price range as PKR 25,999/-. Y15 comes with a rear triple camera setup of 13+6+2 MP and 16 MP front camera.

The security system is an outstanding feature of the phone, fingerprint scanner and face detection works well if compared with its processor and RAM. 6.5-inch screen gives a charm to the phone.

Battery backup is a plus point of Y15 as it gives a backup of two days with a 5,000mAh battery. Its battery size justifies the screen size but just a big screen is not a dream variant for gamers.

Samsung A20s (PKR 28,999/-)

Samsung A20s comes with a spectacular 6.5 inches 720X1560 pixels resolution, a display feature like this enhances the display quality and colors seem more vibrant. Qualcomm Snapdragon 450 chipset comes in two variants supported by 3GB RAM + 32GB and 4GB + 64 GB. Both variants deliver speed and data-security and smooth working experience. The main highlight of the phone is its fast charging and a battery of 4000mAh with a type C port.

Camera lovers and photographers will be satisfied with its triple rear camera setup of 13+8+5 MP while the front camera is 8MP. This is also a good choice in this price range.

Fashion Magazines Are Replacing Celebs With Doctors On Their Covers!

By
Alefyah Hasnain
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The coronavirus pandemic has caused chaos across the globe, with people quarantined inside their homes for three weeks and more it has given time to reflect on the essential things in life.

Celebrities and influencers seem to have lost the superior status they had in the general public’s eye. People are calling out in support for front liners to be recognised and celebrated at the next awards show and to be seen on red carpets across the globe once the pandemic is over.

This month, popular magazines worldwide have made last-minute changes to their cover photos for the upcoming months considering the ongoing COVID-19 situation. Instead of models and celebrity glamour, most covers feature frontline workers.

1. Italian Vogue

The Italian magazine said it started from scratch, shelving earlier cover plans in favour of a blank white cover, they mentioned, “It is a symbol of respect, rebirth, silence, purity, the color of lab coats and the title page of a new story that is about to begin.”

“To speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia,” the magazine said in the caption.

 

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The Vogue Italia April Issue will be out next Friday 10th. 🤍🤍🤍 “In its long history stretching back over a hundred years, Vogue has come through wars, crises, acts of terrorism. Its noblest tradition is never to look the other way. Just under two weeks ago, we were about to print an issue that we had been planning for some time, and which also involved L’Uomo Vogue in a twin project. But to speak of anything else – while people are dying, doctors and nurses are risking their lives and the world is changing forever – is not the DNA of Vogue Italia. Accordingly, we shelved our project and started from scratch. The decision to print a completely white cover for the first time in our history is not because there was any lack of images – quite the opposite. We chose it because white signifies many things at the same time. 🤍🤍🤍 White is first of all respect. White is rebirth, the light after darkness, the sum of all colours. White is the colour of the uniforms worn by those who put their own lives on the line to save ours. It represents space and time to think, as well as to stay silent. White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others. White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future. Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.” #EmanueleFarneti @EFarneti #imagine #FarAwaySoClose #WhiteCanvas — Read the full Editor’s letter via link in bio. Full credits: Editor in chief @Efarneti Creative director @FerdinandoVerderi

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2. InStyle Editor Features Scientist on Special Digital Cover

Brown did not want to wait for the month’s issue to be published and instead produced a digital cover highlighting a scientist working 20 hrs a day since January in the wake of the coronavirus.

InStyle editor, Laura Brown says,

“Readers are saying they want to see the everyday women currently doing extraordinary things being celebrated. We need to show that we are listening to them.”

3. Guardian Weekly

The weekly magazine highlighted social distancing at a time when most countries are facing a lockdown.

 

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‘The new isolation’ — this week’s Guardian Weekly cover. • #covid_19 #guardianweekly #magazinecover

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 4. New York Magazine

New York editor-in-chief David Haskell mentions, “We knew we wanted to make a special project, a cover-to-cover attempt to help our readers adjust to the weirdness and difficulty of mass self-isolation.”

 

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On the cover of our new issue, a man plays the double bass alone on his roof. Captured by photographer @jermcohen from his home in Bushwick, musician Gene Baker is most New Yorkers right now–living through a global pandemic that has already remade many cities across the world. This special issue is a guide to surviving the plague we’re living through. It also marks the very first issue of New York Magazine produced entirely remotely–from the bedrooms and living rooms (and for some in two-career, one-bedroom households, bathrooms) of its staff. “We decided to scratch much of the conventions of a typical issue and rebuild this one to suit the particular needs and circumstances,” says New York editor-in-chief David Haskell. “We knew we wanted to make a special project—a cover-to-cover attempt to help our readers adjust to the weirdness and difficulty of mass self-isolation.” Link in bio.

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5. Vanity Fair Italy

 

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Ogni mattina, percorrendo i 55 km di strada che la dividono dall’ospedale di Bergamo dove lavora, la dottoressa Caterina Conti pensa a quanto il suo lavoro possa fare la differenza. «Mi attacco a quel pensiero. Poi faccio un bel respiro, compongo il numero di mia nonna e la terrorizzo un po’: magari anche oggi riesco a farla stare in casa». Conti è pneumologa nell’Unità operativa complessa di Pneumologia, l’ospedale è il Papa Giovanni XXIII di Bergamo, l’epicentro dell’emergenza Coronavirus. Nella fatica del suo mestiere c’è anche la gestione psicologica di una malattia che è nuova. Nei pazienti quel che fa paura è anche sentirsi soli, smarriti, incapaci di comprendere il susseguirsi delle cose. «I parenti dei malati non possono venire a visitarli, li avvisiamo: è pericoloso anche per voi». Ma l’ansia e l’amore formano ogni giorno, fuori dall’ospedale, un fila di figli, mogli, mariti con un sacchetto in mano. Dentro c’è sempre un pigiama che vorrebbero consegnare, una piccola scusa per cercare di vedere i malati o almeno avere notizie» #IOCISONO 📸 @marcogarofalophoto

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6. Grazia UK

The Editor Hattie Brett said the team decided to rip everything up and start again for the front liners issue of Grazia UK.

“Like the rest of the nation, everyone working on Grazia has been humbled and awe-struck by the way frontline NHS staff have responded to the coronavirus crisis, risking their own lives to help the rest of us. Our latest issue is dedicated to those workers, as a way of saying thanks for their selfless dedication.”

 

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Like the rest of the nation, everyone working on Grazia has been humbled and awe-struck by the way frontline NHS staff have responded to the coronavirus crisis, risking their own lives to help the rest of us. Our latest issue is dedicated to those workers, as a way of saying thanks for their selfless dedication. The issue is on sale Tuesday 31st March‬ and you can pre-order a copy now via the link in our bio for delivery to your door. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ And as a small token of our appreciation (it’s the least we could do!) we are offering this issue of Grazia FREE to all NHS staff. So, if you work for the NHS, check back on Monday for details of how to get your issue. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀ The cover shoot was shot in a matter of minutes in the car parks of NHS hospitals, maintaining social distancing, before Dr Janitha Gowribalan, Dr Rosena Allin-Khan, paramedic Sarah Blanchard and nurse Richenda Browne went back to their day jobs – saving lives. Words: @itsmeannasilverman. Images: @amitlennon

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7. Newsweek

The weekly magazine looks at the way the virus has changed the work dynamics of people and companies who have been working from home since the lockdown began.

 

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Since the coronavirus was declared a pandemic on March 11, many companies have attempted to rapidly move their operations, culture, management style and communications fully online. The first few days were great. No need to put together an outfit, no reason to comb your hair or even look in the mirror. No commute! But unlike many things in life, working from home does not always get better with experience. The coronavirus pandemic has utterly disrupted the way millions of us work, and while the public health emergency will someday dissipate, some aspects of the ‘Work From Home Revolution’ are likely here to stay. Hit the link in our bio to read how the coronavirus will change how we work forever. | Illustration: Alex Fine for Newsweek

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8. GQ India

The Indian GQ counterpart has recreated 6 iconic magazine covers from the past and replaced them with the stars wearing a mask to raise awareness on the precautionary measures for COVID-19.

9. Vogue Portugal

“Freedom on hold, fear will not stop us is!” what the Vogue Portugal April issue is all about!

 

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Uma imagem não vale só mais que mil palavras. Vale também enquanto documento histórico. E a liberdade de 2020 vai ser reconhecível assim: confinada. Seja por quatro paredes, seja por uma máscara, sempre com uma luz que espreita pela janela de um futuro que virá melhor, e mais livre. E vai ser reconhecível hoje ou daqui a dez anos. A Vogue Portugal “Freedom on Hold” chega às bancas a 02 de abril, juntamente com o download gratuito do pdf – porque estamos juntos nisto. Mas para não perder uma edição tão especial e que ficará para a história, pode assegurar a sua cópia já em Vogue.pt/shop. #freedomonhold Capa 01 de 02. — An image isn’t just worth more than a thousand words. It’s worth as a historical document as well. And 2020’s freedom will be recognizable like this: in confinement. Be it within four walls, be it separated by a mask, always with a ray of light peeking from the window of a brighter and better future – with more freedom. And it’ll be recognizable today and in ten years time. Vogue Portugal is out on stands on April 2nd, along with the free download of our pdf – we’re still in this together. But to make sure you don’t lose such a special issue, one that will be forever part of History, make sure you grab your copy now at Vogue.pt/shop [link in bio]. #freedomonhold Cover 01 of 02. #vogueportugal #editorinchief @Sofia.slucas #coverartdirection @jsantanagq #photography @branislavsimoncik #models @bibibaltovic @adambardy #mask @lukaskimlicka #freedom #liberdade #april #freedomissue @lighthouse.publishing

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10. The New Yorker

The situation in New York is quite grim, with having the most number of cases in the US. New Yorker’s Chris Ware touching cover shows, Health workers and the affect it has on their families.

 

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This week’s cover, “Bedtime,” by Chris Ware. #NewYorkerCovers

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We’re yet to see if Pakistani fashion magazines would choose to put front line workers on the front cover of their magazines instead of the usual models/celebrities to celebrate all the hard work the doctors, nurses and medical staff is putting in to fight corona in Pakistan. Keeping in mind the conditions the medical community is working in, they definitely need to be applauded for risking their lives in the line of duty.

Some people have been asking the Lux Style Awards to award the medical community with awards at the next LSA’s as these doctors and nurses deserve all the respect in the world for all that they are doing at a time when the rest of us watch helplessly.

What do you think of these covers? Let us know in the comment below.

Haier Pakistan Donates 2nd Batch Of Protective Material To Government Of Pakistan

By
Press Release
-

Coronavirus pandemic is spreading like fire and the only way to fight it, is to keep ourselves protected. To prevent the infection from spreading, people are using medical masks, goggles and protection equipment. Due to the extensive use of these protective gears, there is a huge shortage of medical equipment from the market of Pakistan.

Haier Pakistan donates the 2nd batch of protective gear which included, 4000 N95 Masks, 50,000 Nitrile gloves, 4,000 Goggles, 20,000 Surgical Masks, 4,000 Face Shields and 1,500 Protective Suits to the Government of Pakistan. The material was handed over by Haier to the Pakistan Embassy in China and delivered to Pakistan on urgent basis through a special aircraft.

Hospitals and medical workers across the country are in desperate need of donations to protect the health care professionals who are fighting on the frontline. We at Haier Pakistan are here to stay with our people in these hard times and are geared up to provide support in any possible means to ease their pain. Haier donated 25,000 Ration Bags to the people to keep them and their families going through this tough time of lockdown, as a lot of them are daily wagers and unable to bear the expenses of their families due to this lockdown.

Haier Pakistan wants everyone to stay safe!

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