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List of Global Events That Have Been Cancelled/Postponed Amid Coronavirus Fears

By
Alefyah Hasnain
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As the novel coronavirus remains spreading throughout the globe, the event’s industry has taken a huge hit as various major events are being cancelled or scaled back around the world for preventative measures.

The coronavirus, which originated in Wuhan, China has killed at least 3,117 people and infected more than 92,000 people over the world.

A list of some of the Major Events Cancelled due to the Coronavirus are:

1. Google I/O 2020

Google has cancelled its I/O developer event that was scheduled to take place between May 12th to 14th. This is Google’s biggest news event of the year where the company introduces new changes to Android. Those who had purchased tickets will be refunded in full by March 13th and will also be granted the option of purchasing a Google I/O ticket for the next year, 2021.

Google also replaced its Cloud Next event with a digital-first event in accordance to the WHO guidelines.

2. World Athletics Indoor Championship 2020

The World Athletics Indoor Championship 2020 that was to be held in Nanjing, China have been postponed due to the virus outbreak. The epicentre of the virus, Wuhan is about 370 miles from Nanjing. The championship was to be held from March 13th to 15th but has now been cancelled. The organising body is now looking to secure a date for 2021.

3. Facebook’s F8

Facebooks annual corporate conference for developers, the F8 has been canceled amidst health concerns after the virus outbreak in the US. The social media giant has announced the F8 to be replaced with local events and live-streamed content.

4. Fashion Week – Giorgio Armani

Apart from conferences and summits, various fashion shows in Milan and Paris have been cancelled after the virus was detected in the country. Georgio Armani cancelled their show as to avoid a large gathering of people.

5. James Bond’s Movie ‘No Time To Die’ 

After careful consideration and thoughtful evaluation of the global theatrical marketplace, the release of the upcoming James Bond movie ‘No Time To Die’ has been postponed until November 2020.

6. Apple Cancels iPhone 9 & iPad Pro Launch Event

Source: Fool Canada

Apple has been planning to announce several major devices at its upcoming event including the affordable iPhone 2 SE, Pro line of iPads, and a few other devices. Sadly, none of these announcements will take place anytime soon as the launch event has been canceled due to coronavirus.

Not only that but Apple has reportedly considered changing locations or hosting an online-only event, but it is still not confirmed.

Moreover, there is no official news of Apple rescheduling the event.

7. E3 Event Canceled 

Source: Xbox Achievements

The E3 event was supposed to take place in June this year at the Los Angeles Convention Center. According to an official statement released by the Entertainment Software Association (ESA), the 3-day event has been canceled.

Here’s what the statement said:

“After careful consultation with our member companies regarding the health and safety of everyone in our industry – our fans, our employees, our exhibitors and our longtime E3 partners – we have made the difficult decision to cancel E3 2020, scheduled for June 9-11 in Los Angeles.

Following increased and overwhelming concerns about the COVID-19 virus, we felt this was the best way to proceed during such an unprecedented global situation. We are very disappointed that we are unable to hold this event for our fans and supporters. But we know it’s the right decision based on the information we have today.

Our team will be reaching out directly to exhibitors and attendees with information about providing full refunds.

We are also exploring options with our members to coordinate an online experience to showcase industry announcements and news in June 2020. Updates will be shared on E3expo.com.

We thank everyone who shared their views on reimagining E3 this year. We look forward to bringing you E3 2021 as a reimagined event that brings fans, media and the industry together in a showcase that celebrates the global video game industry.”

Events that May Be Postponed due to the Virus outbreak are:

1. Olympic Games – Tokyo 2020

The Olympics 2020 that is scheduled to be held from July 24th to 9th August. The summer Olympic games is one of the biggest events the world witnesses and to postpone it would mean a great loss for investors across the globe.

Teams that are set to participate have continued their preparations as no final decision has yet been taken by the International Olympics Committee (IOC).

Japan’s Olympic Minister, Seiko Hashimoto stated, “Tokyo’s contract with the IOC calls for the games to be held within 2020, could be interpreted as allowing a postponement.”

She further added, “we are doing all we can to ensure that the Games go ahead as planned.”

2. Met Gala

The biggest night in Hollywood’s fashion industry popularly known as Met Gala has now been postponed. The annual extravaganza is a celebrity-packed fundraiser for the Costume Institute at the Metropolitan Museum of Art. Since 2005, the event has been held, without fail until this year.

met gala 2020
Credits: Daily Express

The biggest night in Hollywood’s fashion industry popularly known as Met Gala has now been postponed. The annual extravaganza is a celebrity-packed fundraiser for the Costume Institute at the Metropolitan Museum of Art. Since 2005, the event has been held, without fail until this year.

3. Effie Awards 2020 

effie awards pakistan
Creidts: Effie

The Effie Awards 2020 Gala Night was scheduled for April 11th, 2020. However, now that every organization and institution in Pakistan is trying to stay safe in this time of uncertainty, Effie Awards is also trying to do its part to ensure the health and safety of everyone.

Thus, following government guidelines in observing social distancing to limit the spread of the COVID-19 virus the Effie Awards 2020 has been postponed until further notice. Hopefully, some good news and a new date will be announced by the first week of April.

4. Cannes Lions 2020

Cannes Lions announced earlier that the annual festival will not take place in October as it had been previously planned.They said that the next edition of the Festival will take place next year in June from the 21st-25th, 2021.

Here’s what their official press statement read: 

“As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies.”

Stay tuned to Brandsynario for the latest updates.

Happilac Paints’ Thoughtful Gesture For Hardworking Painters Is Beautiful!

By
Press Release
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Happilac Paints is one of Pakistan’s leading paint manufacturers which provides coatings solutions through a diversified range of decorative paints, Industrial/protective coatings, texture finishes, wood finishes, road marking paints and ancillaries.

With the recent outbreak of COVID-19, Happilac Paints sends across a public awareness message of postponing the painting of walls, furniture, and other surfaces until the prevailing situation improves countrywide. Despite being one of the top paint producers in the country, the brand aims to highlight the importance of staying home and staying safe, rather than indulging in any sort of painting activity, because of the underlying dangers of the Coronavirus that may pose a threat to people’s lives.

Check out this video!

Coronavirus spreads easily from person-to-person within 6 feet through respiratory droplets produced when an infected person coughs or sneezes. According to the World Health Organization, people could also catch COVID-19 by touching contaminated surfaces or objects – and then touching their eyes, nose or mouth. During the outbreak, people across the country are being urged to practice social distancing, due to which closure of schools, ban on large gatherings, limited travel and stay at home is being urged by the government.

Happilac Paints initiated a campaign related to the Coronavirus awareness across social media to spread awareness about the disease and to inform the general public about the safety measures, and how they can take precautions to avoid the transmission of this disease. The brand is diligently working to educate the masses about Coronavirus, its symptoms, and protective measures for the safety of the people all over the country.

The brand is mindful of the seriousness of the Coronavirus and the dangers it brings along to our lives, therefore, keeping health factors on top, Happilac is selflessly encouraging people to take precautions while staying home and avoiding any painting activity at their homes to minimize the risks attached to it.

Unlike other brands, Happilac Paints responsibly took the initiative of setting up a relief fund for painters to support them in these unfortunate times, to share their burden in this hour of need. The brand is focused to give back during the Coronavirus pandemic by doing its part remarkably and is gallantly making a difference in the lives of many.

Nestlé Pakistan to support vulnerable communities with 100 million rupees in COVID-19 pandemic

By
Press Release
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Lahore (April 2, 2020): To meet the nutritional needs of both affectees and frontline workers during these times, Nestlé Pakistan has committed 100 million rupees in the national response to the COVID-19 pandemic. As part of the pledge, Nestlé Pakistan will give product and cash donations, which will include 4 million servings of milk, iron-fortified dairy products, baby cereals, water and juices.

Highlighting the efforts, Samer Chedid, CEO, Nestlé Pakistan said, “We will be mobilizing relief to medical facilities (quarantine centers) and food-delivery organizations serving vulnerable families, worth 100 million rupees, in the form of product and cash donations, through national and provincial disaster management authorities and local governments.”

“We have also joined hands with reputable NGOs in response to their COVID 19 emergency appeals to support deserving people across Pakistan. We have invited all our employees to step forward and donate one day’s salary for supporting people going through hard times. The donation intimations by employees will be matched 1:1 by Nestlé Pakistan,” Chedid said.

Chedid also emphasized on the additional safety measures Nestlé was undertaking internally. “We are making sure that we keep our employees healthy and safe, and that they follow the most stringent safety protocols at all our manufacturing and warehouse facilities, as advised by the World Health Organization.”

Nestlé Pakistan is working tirelessly to ensure that much-needed food and beverage products are available for our consumers across Pakistan, in commitment to the strategic roadmap laid out by Prime Minister Imran Khan and respective provincial leaderships. At Nestlé, we care deeply for people and for the communities in which we operate, and we believe we have an essential role to play during the COVID-19 crisis.

Will Wearing Face Masks Become Mandatory In The Future?

By
Alefyah Hasnain
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Source: Business Recorder

The coronavirus pandemic is an ongoing crisis the world is facing, with over 900,000 people infected with the disease worldwide. The crisis has claimed more than 48,000 lives till date.  The virus that originated in Wuhan, China has now spread globally.

The one thing that Coronavirus has brought forward is the wearing of masks to protect yourself from the virus. It is slowly becoming the new normal, going out for groceries? You would see people wearing masks and gloves. However, people have been undivided over this and the topic has been debated on multiple times over.

Source: Khaleej Times

To Wear or Not to Wear, What Does the WHO Say?

To wear or not to wear the face mask? That has become the key question during the pandemic as the face mask has become a symbol of our changed lives under coronavirus.

In a recent briefing by the WHO held on 30th March, they still stand by their previous recommendation of wearing masks only if:

  • You are sick
  • Caring for someone who is sick
  • You are a frontline health worker

However, WHO was careful not to criticize countries that advise wearing of masks. The agency stressed on the fact that the masks are commonly misused and therefore don’t offer the required protection.

They believe, wearing a mask will make people less vigilant and give a sense of false security, such as they may not wash their hands often. WHO also added that a mask becomes less effective when it does not cover your nose or when people touch the outside of the mask.

What the National Institute of Allergy and Infectious Diseases & CDC Are Saying:

The US National Institute of Allergy and Infectious Diseases are under a discussion to recommend the broad use of masks in America said their Director, Dr.Anthony Fauci. The CDC is also looking at the same issue carefully as the US now has the highest number of people infected with Covid-19. On Monday, President Trump in a White House briefing mentioned:

“We are not going to be wearing masks forever, but it could be for a short period of time after we get back into gear. I could see something like that happening for a period of time.”

What Does the New Research Say?

Ongoing research in the US by MIT Professor Lydia Bourouiba used high-speed cameras and sensors to see what happens after we sneeze and cough. They found that coughs can project liquid up to 6m away while sneezes can reach up to 8m away.
She spoke to BBC and said she was worried of the current concept of ‘safe distances’. She further mentioned,
“What we exhale, cough or sneeze is a gas cloud that has high momentum that can go far, traps the drops of all sizes in it and carries them through the room. So having this false idea of safety at one to two metres, that somehow drops will just fall to the ground at that distance is not based on what we have quantified, measured and visualised directly.”
Image Source: Business Insider

Does This Change What We Know About Masks?

Prof Bourouiba believes certain situations, especially indoors in poorly ventilated rooms, wearing masks would reduce the risks. She says, when facing someone who’s infected, masks could help divert the flow of their breath and its load of virus away from your mouth.

She further adds,

“Flimsy masks are not going to protect from inhaling the smallest particulates in the air because they do not provide filtration, but they would potentially divert the cloud that is being emitted with high momentum to the side instead of forward.”

According to Prof Heymann, a WHO Adviser,  the new research from MIT and other institutions would be taken under consideration and evaluated because it suggests that droplets from coughs and sneezes could be projected further than originally perceived.

Prof Heymann also said that if the evidence is supported, then “it might be that wearing a mask is equally as effective or more effective than distancing.”

Countries Where Face Masks Are Mandatory:

As the debate over mask wearing continues, there are some countries who have made it mandatory for people to wear masks in public. These countries include:
  1. Czech Republic
  2. Slovakia
  3. Bosnia
  4. Austria

So, the answer to your question about masks becoming mandatory could be a yes as per the laws in your country.

The UAE has made it mandatory for people to wear a mask when they go to the grocery store, not doing so could result in a fine of Dh. 1,000. Other countries like Hong Kong saw a considerable decrease in cases when the public began wearing masks outdoors.

Follow Brandsynario for the latest news and updates.

How To Make The Easiest ‘Viral’ Dalgona Coffee!

By
Web Desk
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Dalgona Coffee
Image Source/ okonomikitchen.com

You might as well have noticed ‘Dalgona Coffee’ going viral on social media. Amid the coronavirus outbreak, cafe’s across the globe have shut down and people have found an alternative for their caffeine fix.

We tried making it at home, and we loved it! The drink is very much like the whipped coffee we make at desi households, only to be added to cold milk and not warm milk.

You need a total of three ingredients instant coffee (only instant coffee can mimic the foam), sugar (white or brown), and milk (any kind of milk would do).

whipped coffee drink
Image Source/ okonomikitchen.com

For one cup of coffee, you will need 2 teaspoons of instant coffee, 2 teaspoons of sugar, and 2 teaspoons of hot water. Combine them, and beat them for good 15 minutes until you see the liquid mixture tuning into a foam but we are pretty sure, you will have a sore arm at the end of it. Great way to start your mornings during the lockdown!

If you’re making it for more than one serving, just add the ingredients accordingly. Use a hand beater instead. Your whipped foam will be ready in less than 2 minutes.

Once done, add ice cubes to your glass. Pour milk as you like and place the foam on top. You can choose to add more or less as to how strong you like your coffee and tadaaa!

Watch How to Make Dalgona Coffee Here: 

Your aesthetically pleasing glass of Dalgona Coffee is ready!

No need to step out of the house for an iced latte. Mix it well once you’re done taking pictures of your glass.

Would you try it? Let us know in the comment section below.

For more exciting recipes, stay tuned to Brandsynario.

Deepak Perwani To Make Protective Suits For Health Care Heroes!

By
Kinza Piracha
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Source/ Dawn

On Wednesday, Sindh Governor Imran Ismail mentioned that doctors, nurses, paramedical staff and volunteers ply a crucial role in the war against COVID-19, so every step will be taken to ensure their safety.

He stated this while speaking to a four-member delegation representing the fashion designing and textile industry who had called on him at the Governor House.

The committee was led by fashion designer Deepak Perwani. Moreover, Pakistan Tehreek-e-Insaf lawmaker Sidra Imran was also present at the event.

Discussion regarding the local production of protective gear against the global pandemic was the key topic at the meeting.

The needs of the Corona Relief Tiger Force announced by the prime minister, less dependence on imported items and other matters of mutual interest were communicated during the meeting.

Governor Ismail announced the availability of personal protective gear for health care professionals is extremely important and due to the hardships in its availability, the local manufacture of such gear would be encouraged by the government.

He also said that health care professionals and volunteers engaged in looking after COVID-19 patients were helping tirelessly, and the entire nation salutes them for their assistance. They are our heroes and all of us are grateful to them, he added.

He inquired for details of the planned local manufacture of protective gear for health care professionals combatting against the coronavirus emergency, saying that he would personally look into the issue and facilitate them.

COVID-19 was a national issue, adding that devoted, dedicated and, most importantly, combined efforts were needed nationwide for the prevention and elimination of the challenge, he added.

On the other hand, designer Deepak Perwani said on the event that the textile and fashion designing industry considered it their national obligation to give whatever was expected to promote the health professionals and volunteers in the challenging times faced by the country.

There were other members of the delegation preset as well who were Kehkashan Saiyed, Furqan Riaz and Shozaib Kapadia.

Stay tuned to Brandsynario for the latest news and updates.

Google Has Introduced New Features To Help Pakistani Users

By
Laiba Omer
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google
Image Source/ Blockchain journal

Amid the COVID-19 outbreak, Global Service Providers such as Google and Netflix have contacted Pakistan Telecommunication Authority (PTA).

The contact was made to inform them about the steps the tech giants have taken to lower the burden on Telecom Networks.

Press Release: According to information being collected from telecom operators by PTA, a net increase of around 15% in internet usage was witnessed since last week as the country fights against #Coronavirus. #InternetusageinPakistan

Google has introduced new features and sources that will allow Pakistani users to access locally relevant information. This information will be provided by the National Institute of Health as they will be directly linked to the service.

COVID19 SOS Alerts and Knowledge Panels

Other than that, the expansion of features also includes COVID19 SOS Alerts and Knowledge Panels on Google Search, as well as YouTube Information Panels.

Bolo

Bolo, a speech-based reading application has also been introduced by google that assists students to learn fast and easy lessons on business, marketing, management, and more. The lessons are available in Urdu as well.

All tech giants including Google have been taking serious actions against any misinformation regarding the deadly virus on the internet.

Ministry of National Health Services is also being provided ‘ad inventory’ by Google so they can highlight timely and helpful information.

To reduce traffic, Netflix has taken a series of steps including ways to reduce traffic by 25% which is valid for 30 days. While also maintaining the quality of service in the region.

For more news and updates, stay tuned to Brandsynario.

Khalil ur Rehman Talks About his Critics on Waqar Zaka’s YouTube Show

By
Laiba Omer
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Khalil ur Rehman and Waqar Zaka
Image Source/Mangobaaz & Samaa Tv

Mere Pass Tum Ho’s writer, Khalil ur Rehman was invited to Waqar Zaka’s Headphone Show on his Youtube channel where he expressed his thoughts regarding the recent backlash he has received from the critics and audience even after many successful projects.

Waqar Zaka has been hosting a headphone show on his Youtube Channel since the lockdown due to the deadly coronavirus. He has been trying to cheer up the audience who are trapped inside their homes. Some of them have even lost their jobs.

Rehman on the show said that he wishes to do something meaningful for his country before he dies. Given the situation that Rehman has been fired from his upcoming projects, he says, if he is shunned by the Pakistan film industry, he will ‘switch’.

Watch Video Here:

Last month, the writer was being called out for abusing a feminist and a journalist, Marvi Sirmed on a live show. The panel that included Khalil-ur-Rehman, Marvi Sirmed and JUIF’s spokesperson were discussing ‘Mera Jism Meri Marzi’ slogan in regards to the Aurat March where Rehman uttered horrendous slurs during the argument on the national television.

Rehman believes his critics have very little influence. They can’t do much about the appreciation he receives from the audience for his work or his popularity. Rehman believes the critics are just harming themselves by actively indulging in such activities.

For more news and updates, stay tuned to Brandsynario.

School Children To Get Free Resources For Online Learning

By
Press Release
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Islamabad, April 1, 2020: Pakistan’s domestic digital and innovative learning industry has come together to offer FREE internet-based education products and services to students, teachers and schools during the current COVID-19 epidemic to combat the educational disruption.

The award-winning products and services span the entire spectrum of K12 education, from early childhood development (ECD) to higher secondary. They allow students to continue to learn and teachers to engage with the students while being at homes. Ilm Association (ilmA) members currently providing FREE services include Azcorp entertainment, Sabaq MUSE, Knowledge Platform, Learning pitch, KarMuqabla, Idara-e-Taleem-o-Aagahi, Sabaq Foundation and Orenda Taleemabad. More members are expected to contribute more resources in the coming few days. Hence the COVID-19 products link shared above will be updated regularly.

Due to the closure of schools, online learning is the only readily available means for continuing education at home. “We consider it our civic duty to provide our online products and services for free to affected Pakistanis during this time of national emergency”, stated ilmA President Hassan Bin Rizwan.

It is estimated that more than three million children currently utilize domestically created online learning products and services in Pakistan. They benefit from cutting edge multimedia content and pedagogical innovations in English and local languages, which makes learning more interesting. The content is matched to national and provincial curriculums and backed by online assessments.

“Getting these solutions into the hands of tens of millions of students, hundreds of thousands of teachers and schools affected by this crisis is our biggest priority at the moment. We want all responsible Pakistanis to assist us in this offer reaching as many of them as possible through social media and all other channels”, urged ilmA board member, Baela Raza.

The COVID epidemic is fueling the conversation for more focus needed around online learning among parents, teachers and educationists. During the school shutdown, there is a need to explore innovative ways to help students learn at home. The options for learning through social distance include Television, Radio, Online and its hybrids through social media WhatsApp, SMS, Instagram and restricted face to face in communities with shared mobile phone facilities. Learning solutions during the crisis also requires an aggressive communication strategy with all media to enable solutions offered to reach to All citizens.  “We are looking to partner with the government, NGOs, donors, charities, corporations, internet device makers and media so that we can continue to provide these solutions for free beyond current disruption and to reach more children inclusively” explained executive director of ilmA, Zulfiqar Qazilbash. This online offer will continue during the current disruption.

Indian Cricketers Abused Online for Supporting Shahid Afridi’s COVID-19 Fund

By
Anusha Sachwani
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Shahid Afridi Foundation
Credits: Shahid Afridi Foundation

No matter what the differences may be or how much we may despise someone, we all come together for the greater good and understand the importance of supporting those in need.

However, when Indian cricketers Yuvraj Singh and Harbajan Singh took it to social media to show support of Pakistani cricketer Shahid Afridi’s Crornavirus funds, they were abused.

Afridi had reached out to his fans and followers to ask for support to help the needy through his foundation.

Harbhajan urged people to contribute in a video message and urged cricketers in other countries to also be a part.

Yuvraj also tweeted “These are testing times, it’s time to look out for each other,”

Unfortunately, these two young men were abused online for their vocal support for Shahid Afridi Foundation!

What do you think about this Fiasco? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario.

Punjab Govt Prepares A 1000-Bed Field Hospital in 9 Days!

By
Ariba Raza
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Image Source: Twitter/Govt of Punjab

The global coronavirus pandemic has surely shaken the world. The number of confirmed coronavirus cases increasing at an alarming rate. From converting/building large spaces into hospitals and isolation centers to treat the COVID-19 patients, Pakistan is surely taking the right measures to contain this awful virus.

After the Sindh government took all the preventive measures, the Punjab government has also come forward in finding a way to treat and help the COVID-19 patients. A few days ago, Chief Minister Usman Buzadar vowed to exhaust all available resources for research in this connection..

The Expo Center hospital in Lahore will be dedicated to treating coronavirus patients. 

What’s amazing is that the Government of Punjab established this only 9 days as per their official Twitter announcement made on 1st April, 2020. Here’s what they had to say:

According to sources, CM Buzdar said that the government is also focused on other public hospitals. He also stated that currently, his team is also visiting other facilities and that all government hospitals will be equipped to deal with this novel virus.

Check it out!

Image Source: Pakistan Today

The center is HUGE.

Image Source: Twitter/Govt of Punjab

The hospital sure looks well-equipped!

Image Source: Twitter/Govt of Punjab

Dr. Yasmin Rashid at the Expo Center, Lahore

Image Source: Twitter/Govt of Punjab

CM Buzdar also said, 

Our focus will now shift towards diagnostic kits and testing facilities. We want to maximize our testing capacity, and for this, I have released Rs. 620 million to upgrade our eight labs to the biosafety level 3.

Image Source: Twitter/Govt of Punjab

The people of Punjab are applauding CM Usman Buzadar’s effort and here’s what they have to say:

CM Buzdar also mentioned that they have released Rs. 870 million for 170,000 deserving families. The family will receive the amount within this week (through banking channels or Easypaisa) , he added.

Earlier, the Sindh government also established a field hospital at the Expo center in the city to facilitate as many COVID-19 patients they could. One hall of the center was converted into an isolation center and the rest of the halls have beds, medicines, and necessary equipment were arranged.

What do you think of this CM Buzdar’s decision? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Up Close & Personal: ‘Darvesh’ Talks About Their Latest Music Video

By
Web Desk
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Q1) Darvesh has been around for a while now, why have you released a music video now?

Yes, we’ve have been around for about 4 years now. It took us some time to understand the journey we wanted pursue, to understand the sound of the band and the strength of the band members. We always take time to work on our tracks because all these tracks are not just songs but are a piece of our heart. Every song has a reason or a story behind it and we like to take our time into telling it. Right?

Q2) Can you briefly describe your creative process , whats it like?

Our creative process is very different from how it usually is for different bands or artists. For us, usually Rafay composes a song with Zain and calls in Saad or Haider to work on the melody. Once the song is ready and composed, it goes into the arrangement process. Qumber, the drummer of our band, comes in to arrange the song and decide what parts goes where.

https://www.youtube.com/watch?v=9WlTFUX1Fjk

This is the most time taking process as there is a lot of back and forth within the band and when everyone is satisfied with the arrangement of the song, we move on towards making our musical pieces over it. This is when Mohsin, Chandan, Qumber takes control of the driving seat to shape the song musically and decide the musical pieces, technical stuff and the groove of the song. Zain usually tries to keep the groove very eastern with Chandan, whereas Qumber and Mohsin usually come up with a progressive rock groove.

Then it goes into the fusion process of combining both and coming up with transitions and bridges to connect the eastern and the progressive element together. Once all of this is done, the vocalists start putting in their magic then! Saad keeps the song going as per the composition through his vocal power, whereas Haider always comes up with different sorts of eastern experimental sounds and harmonies. Waqar dives in with his eastern classical knowledge and his command over the vocals along with Samson, who becomes the cherry on top through his deep husky vocals.

Q3) What inspired you to name your band  ‘Darvesh’?

Darvesh is broadly an individual entity, a person who is in love, who has submitted himself to love. That’s who we are. 10 adamant children, listening to their hearts and doing what they love the most, Music. We love what we do, we are not here to compete with anyone and we don’t compare ourselves with anyone. We are moving according to our time and pace, we have stories of love to tell but with time!

Q4)  What was the inspiration behind your latest music video “Main Mast”?

The inspiration for this video came to the director, Sibtain Shabbir. A visionary and super talented director and an even greater friend. I still remember him telling me that the following lines got stuck in his mind, “Maslaq dekhoun, Mazhab dekhoun, Ishq Samandur uthta dekhoun, Baycheni ko kaise rokoun?”. He was inspired from the Dr. Nimrita Kumari case and wanted to tell her story through a mime acting as her father and then herself. This is not known to the world and people have been coming up with interpretations as per their understanding which is amazing because that’s how artworks. People relate to it as per their understanding and experiences, however, I have just spilled the beans I guess.

Q5) Any artist you would love to collaborate in the future?

Yessss. We love to collaborate! We’ve collaborated with over 55 leading artists of the industry over a song in solidarity with Kashmir a few months back. We firmly believe, it helps you learn and grow! To name a few though, we would love to collaborate with Abida Parveen Jee, Jaffer (Kaavish), Gumby, Rohail Hyatt, Xulfi, Junoon, Atif maybe Zeb and Ali Sethi too. Oh but we would want to collaborate with Ahmed Jehanzaib, QB and Strings too. Haha, so like we said the list keeps growing!

Q6) Upcoming projects?

Yes, loads! We have decided that 2020 is going to be the year where we release a lot of content. We had planned live collaborations and shows but unfortunately, those are all canceled due to the current global pandemic. However, we plan to release a complete album on YouTube hopefully after Ramadan, more music videos, an original thumri we created for a fashion show as we have loads and loads of requests from India and UK to release it. So, hopefully, a lot of new music releasing this year!

April Fools Day 2020 is NOT Being Celebrated this Year!

By
Anusha Sachwani
-
Credits: Euro Weekly News Spain

Today is 1st April, a day marked in history to be known as ‘April Fools Day’ when everyone tries their level best to pull off the best-of-the-best pranks. However, this year is different.

The year 2020 has not been great so far as the world has been gripped by the novel Coronavirus outbreak leading to a worldwide recession.

Thousands have lost their jobs, their life, and this is absolutely no time to crack jokes. Hence, there will be no April Fools 2020!

Even tech giant Google called off its annual tradition given the dark times that have to ponder upon us.

Google CEO Sundar Pichai Opens Japan Office in Tokyo's Shibuya ...
Credits: Bloomberg

Reportedly, Lorraine Twohill, Google’s head of marketing, states in a memo obtained by Business Insider:

Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one.

We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects within teams that we don’t know about.

Please suss out those efforts and make sure your teams pause on any jokes they may have planned — internally or externally.

Others are following suit of the decision as attempting to pull off an April Fools’ joke in the midst of a global pandemic is not the best way for any brand to represent themselves.

Coronavirus live updates: Cases top 860,000 globally
Credits: CNN

Even US President Donald Trump ‘suspended’ this year’s April Fools’ Day saying:

 very few fools in the mood for pranks to feel like the pranks they should be.

Olympics is gone, NBA is gone, that Euro thing is gone, and everything is going. At this moment, it’s best that we push back the most celebrated day in the history of an American president.

Fools die, so don’t act like one in this crazy time. Be smart.

However, for those brands who have not received this memo yet… We are keeping our eyes open for you!

Stay safe, stay indoors and stay tuned to Brandsynario!

Samina Pirzada Wants You To Respect All Entertainers In These Dark Times

By
Laiba Omer
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Samina Pirzada
Image Source/ HIP Pakistan

Veteran actress, Samina Pirzada wants the public to respect all entertainers as they are the ones who are keeping them positive. Amid the lockdown, the public is depressed and eagerly waiting for the deadly virus to end its reign across the globe.

Many have lost jobs due to recession, some are stuck in different countries away from home, due to the travel ban.

According to world meter, 876,345 have been tested positive for the virus while 43,520 have lost their lives during the pandemic.

Samina Pirzada
Image Source/ Twitter

Earlier this month, a lockdown was imposed in Sindh and Punjab. Celebrities have been coming live on Instagram since then, to cheer up public stuck in their homes. A hater abused Ali Sethi when he was live on Instagram entertaining his followers which went viral on social media.

It’s time to respect our entertainers. In these times it’s only our showbiz personalities who are keeping us positive. So rethink when you call us kanjar n Meerasis

There are 2071 cases of the virus in Pakistan at the moment. 740 cases in Punjab, 676 in Sindh, 253 in KPK, 6/184 Azad Jammu and Kashmir/Gilgit-Baltistan, 158 in Balochistan, and 54 in Islamabad while 27 have died, 82 have recovered. (Source/Dawn)

For more news and updates, stay tuned to Brandsynario.

The Good & Bad: 8 Ways Coronavirus Will Change The World

By
Kinza Piracha
-
Image Source: etu.edu.tr/

The Coronavirus pandemic is a world-shattering event whose far-ranging consequences we can only begin to imagine today. This much is certain: Just as this disease has shattered lives, disrupted markets and exposed the competence (or lack thereof) of governments, it will lead to permanent shifts in political and economic power in ways that will become apparent only later.

COVID 19 will show us the new normal where the entire world where hopefully we will use this crisis to rebuild, produce something better and more humane. Coronavirus is an epidemic for our times. Perhaps more than any disease in living memory, it chimes with our society’s fears.

Here’s how COVID 19 will change the planet:

1. Fragile Economy

Source/ DailyMail

The official data has confirmed a widespread slowdown in economic activity and people will be forced to do odd jobs in order to make money. The economics of collapse is given. Businesses exist to make a profit. If they can’t produce, they can’t sell things. This means they won’t make profits, which means they are less able to employ you.

2. Working from home will be normal

Source/ Forbes

We’re all learning how remote meetings, panels, and other events work. To the extent that companies stick with these habits once we’re all able to work and travel like normal again, these changes could have a more lasting impact on our energy use, particularly in transportation.

3. Value of loved ones will be learned

Source/ Huffpost

By extension, people have rallied to one another via family, friends, and neighbors. The scramble to get loved ones home from overseas was an eloquent reminder of what really counts.

4. Need for skilled people

Source/ The Guardian

This crisis is a larger-scale and longer-term lesson on the fragility of our civilization. We are reminded that, despite the boors, we need education, knowledge, and expertise. We also need teachers at every level and we must have skilled doctors and paramedics.

5. Change in environment

Soiurce/ Feeco

Last but never least is the environmental crisis, which has been put on hold by coronavirus. Pollution levels and carbon emissions will seriously reduce. After the crisis, things could well slope back to previous destructive levels. But it does not have to happen and it’s high time we take responsibility for that.

6. Business travel will be reduced

Source/ Travelport

Business travel is often considered important for the success of whole organizations and the effectiveness of running them. It is certainly true that face-to-face meetings help build relationships and trust, which is often crucial for making a project succeed.

However, now that businesses and other organizations are being forced to radically cut down or stop business travel, they may realize that it’s not so essential after all – as long as they find working substitutes.

7. Higher surveillance

Source/ Prosys

We may see a method of proactive surveillance-based medical monitoring that automates healthcare and keeps society productive. By closely monitoring smartphones, and demanding that people report their body temperature and medical condition, China and Israel generated vast population datasets that algorithms could apply anti-contagion rules to.

8. Washing hands

Source/ National Geographic

People will now be requested to avoid shaking hands and greet each other with a certain distance and assure that they take care of their hygiene and cleanliness. In addition to fighting COVID-19, all this increased hand-washing will also fight multiple other illnesses that use dirty hands as a vector to human beings.

Stay tuned for the latest news and updates on Brandsynario.

Murree Brewery Requests Government For Permission To Produce Hand Sanitizers

By
Alefyah Hasnain
-
Image Source: Coroflot

Pakistan’s premier beverage brand, Murree Brewery is the most prominent manufacturers of alcoholic products in the country. Due to the prevailing situation in the country, the company has asked the government of Punjab to grant them permission to produce hand sanitizers that would help Pakistan in the fight against Coronavirus.

Isphanyar M. Bhandra, the Chief Executive of Murree Brewery wrote to the Director-General of Excise and Taxation, Punjab to ask for permission to sell alcohol-based hand sanitizers. He mentions,

“Murree Brewery Co. Ltd possessed L-1 and L-3 licenses which are for the manufacturing/sale of intoxicating liquor and ethanol is the basic raw material for it. Considering the current pandemic situation of COVID-19 in the country and shortage/unavailability of hand sanitisers throughout Pakistan, we believe that as a responsible company we must contribute our role in making hand sanitisers on war footing basis to help the nation in this hard time.”

He further urged for the special permission without the necessary long formalities so they would be able to produce the sanitisers immediately.

Murree Brewery has been asked to shut down its operations during the lockdown. Therefore, the beverage company has asked for special approval from the Director-General, Excise and Taxation, Punjab to resume normal working operations. Murree Brewery’s General Manager also mentions that they have installed hand sanitizers for the staff and provided them with masks.

Globally, various brewery brands including Coors Beers have started manufacturing hand sanitisers to meet the market demand during the pandemic. It would be helpful if Murree Brewery was granted permission to do the same as it is the need of the hour.

Follow Brandsynario for latest news and updates.

Eldery Woman Donates All Her Hajj Savings to Fight Against COVID-19!

By
Laiba Omer
-
Dadi
Image Source/ Twitter: @salma_anjum1

Hajj is one of the pillars of Islam and Muslims across the globe desire to travel once in their lifetime to Saudi Arab for pilgrimage. Many people save money all their lives for the deed.

One such elderly woman who had collected 5 lac rupees for Hajj. She open-heartedly donated the amount towards a greater cause.

She signed a check to give away the money to the victims of the deadly coronavirus. On the other hand, there are 2071 cases of the virus in Pakistan at the moment.

Her granddaughter Salma Anjum announced the news on twitter.

“Salute Dadi Maa.
She Collected 5 lack for Hajj but, now she donated all Money for the nation to fight against Coronavirus.
Salute to u dadi maa.”

Currently, there are 740 cases in Punjab, 676 in Sindh, 253 in KPK, 6/184 Azad Jammu and Kashmir/Gilgit-Baltistan, 158 in Balochistan, and 54 in Islamabad while 27 have died, 82 have recovered. (Source/Dawn)

People across Pakistan also have been making generous donations towards the cause. Just last week, a Karachiite donated Rs.1M to the ‘Coronavirus Emergency Fund.’

Karachiite Donates Rs.1M for Sindh Coronavirus Emergency Fund

For more news and updates, stay tuned to Brandsynario.

Armeena Khan’s Husband Had a Savage Response for a Troll

By
Web Desk
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Armeena Rana Khan
Image Source/ Instagram

Sher Dil’s leading actor, Armeena Rana Khan shared a screenshot on Twitter with the caption, “My husband is savage”. The screenshot comprised of what was stirring in her Twitter DMs amid coronavirus.

A Dubai-based businessman slid in her Twitter’s ‘direct messages’ and her husband, Fesl Khan had a savage response for the sheikh.

Here’s the screenshot!

The businessmen from Dubai had just discovered the actresses’ profile on social media and was impressed by her beauty. He wished to meet Rana in Dubai after the travel ban was lifted and coronavirus would be under control. The message ends with the Sheikh offering Rana money for the ‘meeting’.

 

View this post on Instagram

 

It is at times like these that our true selves are revealed; who we are as people and the things we stand for. Stay Safe. #Throwback @feslkhan

A post shared by Armeena Khan (@armeenakhanofficial) on

Instead of Rana, her husband, Khan responded to the message saying, “Dear Sheikh, This is Fesl Khan. Armeena Khan’s husband. I saw your message and I too like your profile picture and want to meet you. We don’t have to wait till after the corona. I have it and as a good Muslim, I’m taught to share. I’d love to share corona with you, Sheikh. What do you say?”

Twitter found the message as problematic as Armeena’s husband did

For more news and updates, stay tuned to Brandsynario.

4 Companies That Have Banned Zoom Over Privacy Concerns

By
Laiba Omer
-
Zoom
Image Source/ gadgets360.com

April 10th: With the security issue at hand, many companies have banned Zoom and resorted to email, text or phone as alternate means of communication.

Earlier, Zoom was sued by a user who claimed that the popular video-conferencing service is illegally disclosing personal information to Facebook. A class lawsuit has been launched over the breach of security.

Reportedly, the count of the users has escalated quickly from 10 million to 200 million in a very short span of time as many companies across the world were using Zoom to communicate with their employees as the world suffers through the hands of a pandemic – the deadly coronavirus.

Companies That Have Banned Zoom Over Privacy Concerns are:

  1. Google 

    Google has banned Zoom from company-owned computers; administrators will disable it this week. The employees have been directed to use Duo instead.

    google
    Image Source/Quora

    2. NASA

    NASA has just recently also prevented its employees from the video conferencing app.

    NASA
    Image Source/Geek.com

3. Space X 

SpaceX has disabled the use of the video conferencing app called ‘Zoom’ as concerns grow over ‘privacy and security’.

Anywhere-on-Earth-in-under-an-hour-SPACEX
Image Source/TechGenez

4. Smart Communications

A Philippines-based ISP, Smart Communications has banned Zoom for internal use.

Smart
Image Source/ Official Facebook

Many governments have also banned Zoom due to security concerns. German Health ministry following the same route.

April 3rd: According to Reuters, SpaceX has disabled the use of the video conferencing app called ‘Zoom’ as concerns grow over ‘privacy and security’. The directives come straight from the owner of the company, Elon Musk. 

“We understand that many of us were using this tool for conferences and meeting support. Please use email, text or phone as alternate means of communication,” says an email sent out by the company on the 28th of March.

SpaceX is not the only company that has banned the use of the application. NASA has just recently also prevented its employees from the video conferencing app. With the security issue at hand, many companies will most likely resort to email, text or phone as alternate means of communication.


Just last weak, Zoom was sued by a user who claimed that the popular video-conferencing service is illegally disclosing personal information to Facebook. A class lawsuit has been launched over the breach of security.

Currently, the app is facing an investigation by the U.S attorney general over its security and privacy.

SpaceX’s ban on ‘Zoom Video Communications Inc’ showcases the mounting challenges faced by the aerospace manufacturers as they develop technology that is vital to national security. It is essential that the privacy of these tech giants must be protected.

Reportedly, the count of the user’s has escalated quickly from 10 million to 200 million in a very short span of time as many companies across the world were using Zoom to communicate with their employees as the world suffers through the hands of a pandemic – the deadly coronavirus.

For more news and updates, stay tuned to Brandsynario.

Antarctica Records First-Ever Unprecedented Summer Heatwave!

By
Anusha Sachwani
-
Credits: Daily Mail

The year 2020 just keeps surprising us! First, the novel Coronavirus spooked us to the core and now for the first time in history, Antarctica has recorded its first-ever heatwave!

The world’s coolest continent could not save itself from the global-warming crisis. Researchers from the Australian Antarctic Program revealed on Tuesday that they had recorded temperatures as high as 9.2 degrees Celsius earlier this year.

“Heatwaves are classified as three consecutive days with both extreme maximum and minimum temperatures,” University of Wollongong biologist Dr. Sharon Robinson explained.

It was recorded that between January 23-26, a temperature of above 0 and up till 9.2 degrees was recorded.

“In the 31-year record for Casey, this maximum is 6.9 degrees Celsius higher than the mean maximum temperature for the station, while the minimum is 0.2 degrees Celsius higher,” Robinson said.

“Most life exists in small ice-free oases in Antarctica, and largely depends on melting snow and ice for their water supply,” Australian Antarctic Division applied Antarctic ecologist, Dr. Dana Bergstrom said.

“Meltwater flooding can provide additional water to these desert ecosystems, leading to increased growth and reproduction of mosses, lichens, microbes, and invertebrates. However excessive flooding can dislodge plants and alter the composition of communities of invertebrates and microbial mats.”

The researchers believe this sudden change in temperature is highly influenced by the Southern Hemisphere’s meteorological patterns during spring and summer of 2019. These patterns are highly influenced by the early breakup of the ozone hole in late 2019, according to Australian Antarctic Division atmospheric scientist Dr. Andrew Klekociuk.

On the other hand, global efforts to help repair the hole in the ozone layer will help reduce the regional shifts as well as bring a stable change to the climate system.

How are you saving planet Earth and playing your part? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario.

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