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Newsline Magazine, an Editorial Dream Coming to an end!

Newsline

Almost completing three decades in the journalism world, the Newsline magazine known for its “independent and courageous ” journalism will be coming to an end as announced by Rehana Hakim, the Editor of the magazine.

She attributes the closure to the financial constraints of The HUM Network as it is under the ownership of the media company. The magazine’s first issue was published on July 1, 1989, led by the late Razia Bhatti and the last will be on November 30th 2019 under the editorial leadership of Rehana Hakim.

As per a HUM spokesman, the final decision is still pending, but the news has left the readers and Newlines contributors really emotional. We might read the last publication in December 2019.

The respected journalist Afia Salam who is a part of Newsline also expresses her feeling about the ceasing decision

Twitter start pouring in their reaction as the speculation surfaced. The users shared their affiliation with the magazine by reminiscing the old times.

Some blamed the digital age to be the reason for this decision of closure of the print magazine.

Other just shared memorable pictures that have captured a moment they want to relive.

 

Even the co-founder of the Newsline magazine expresses her grief in her latest article for a private publication.

“Legally, we no longer owned Newsline and the decision to cease publication was rightfully the owner’s, but emotionally and idealistically perhaps we will always own Newsline because it was always so much more than just a publishing project…it was always about making the dream of editorial integrity a reality. by Umber Khiari”

We did get a word from a spokesman at HUM Network Limited, and according to them:

“The decision is pending from the management and soon they will update the audience.”

We all will be waiting patiently for the final decision. Let’s hope it’s not the end of the era of true journalism.

Stay tuned for the latest updates as we will be bringing you all the current developments.

BMW Trolls Mercedes for Halloween 2019!

BMW has a cheeky way to wish its rivals Mercedes on Halloween. The brand came up with a social media post where Mercedes AMG E53 was dress as its favorite superhero.

This is not the first time the rivals have participated in preppy fun jabs at each other. Not long ago Mercedes found an eccentric way to wish BMW on its 100th anniversary.

Benz invited the Munich based auto-motive’s employees to its museum to learn the full history of cars. Very humble of them!

Benz was not done here! An intriguing video post full of satire on its Instagram was another jab brand took on BMW. The 5 sec video was just a simple wish mentioning that 30 years before BMW was plan and boring. The subtlety in troll is commendable!

https://www.youtube.com/watch?v=zXd2u3hAVpU

We blame BMW for initiating this jabbing war as they are the ones who came up with the viral CEO advertisement!

https://www.youtube.com/watch?v=cMbmAlAiWto

But this time the German automobile empire Bayerische Motoren Werke (BMW) uploaded a social media post where Mercedes AMG E53 was covered in the costume of BMW M5 with an enticing caption, “Now every car can dress up as its favorite superhero”

We seriously just love this ongoing dig both automotive giants are taking on each other and enjoying every bit of it.

Do you guys know any more competitors stories? Share with us in the comments below.

Stay tune to know the latest updates.

PCB to Announce Punishment Today for Ball Tampering Charges on Ahmed Shehzad

According to Pakistan Cricket Board (PCB), Central Punjab skipper Ahmed Shehzad has been charged for ball tampering (altering the condition of the ball) in Quaid e Azam Trophy as per the non-identification process.

Field umpires Zameer Haider and Mohammad Asif noticed that the condition of the ball was changed during the initial overs of Sindh’s first innings but it weren’t able to identify how exactly the ball’s condition was tampered.

The ball was immediately changed and both the teams were informed about the decision.

As per the rules, Shehzad, who is leading the Central Punjab side, is charged with level one offence, under the clause 2.14 of PCB’s code of conduct.

PCB Partners with Uber for Ground-Breaking Girls’ School Participation Program

According to sources, the incident took place during the first innings of Sindh against Central Punjab at Iqbal Stadium Faisalabad on the second day of play between the two sides.

Match referee Nadeem Arshad has summoned Shehzad for hearing and yesterday, in an official statement, PCB confirmed that the player has been charged and said that the decision regarding his act will be announced by today (Friday).

It is most probable that Shehzad will receive a fine of 50% of his match fees.

Pakistan Wins BIG on 1st Day of IBSF World Snooker Championship

What are your thoughts? Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

 

The 1st Prize Winner of Rs 25,000 prize bond Wins Rs 50 million in Today’s Draw!

prize bond sbp

The draw for PKR 25000 prize bond is being held today (Friday), 1st November 2019, in Multan.

The amount for the first prize of the Rs 25,000 prize bond winner is Rs 50 million. Lucky number who won the first prize is 143553.

The second prize, worth Rs 15 million, has gone to the following:

  • 022326
  • 388281
  • 405373

Adding further, around 1,696 winners will be receiving the third prize, worth

PKR. 312,000 each.

A Prize Bond is a lottery bond that was initially introduced by the Irish Ministry. Prize Bonds are now also administered in both Pakistan and the UK.

They are a non-interest bearing security issued to general public in order to balance out the government borrowing; they are also refundable to the bond owner on demand. Interest is not allowed in Islamic Republic of Pakistan anyways.

The draw for prize bond worth PKR 7500 was also held today.

The list of third prize winners will be published in the evening after draw is completed.

We can’t wait to get our hands on the list of lucky winners! Congratulations to everyone who has won and to those who haven’t, try your luck next time.

Are you among the lucky winners, too? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Instagram is Cracking Down Creepy Apps that Let You Stalk Your Loved Ones!

Instagram

Instagram won’t compromise on your privacy anymore. They are taking serious majors to crack down creepy apps that let you stalk others, specially your loved ones.

After discontinuing the “Following Tab” on the app that let you check out your loved ones activity. Instagram has been on a serious crack down and shutting down all the intruding apps that are trying to crawl back the abandoned feature.

Recently a new app, Patrol was trying to find ways to bring back this creepiest feature of keeping an eye on your significant others.

There is no room of privacy on social media we tell you! Critics were furious and claimed that whatever the app is offering it resembles stalkware.

Instagram

Patrol just secretly launched an IOS version that is like an advance version of following tab! They are not just allowing social media surveillance but also promoting it. This isn’t the first time when Facebook owned social-networks are threatened by the third party apps for scarping data.

Patrol promised to send you notification whenever your followers like or comment on a photo. Also it was breaking down the data gender wise and listing down the profiles the person interacts with most. It’s not stalking but full on spying.

Instagram sent a “cease and desist letter” before to the Patrol as their developers were violating the policies. But now they have completely banned it from not only Instagram but Facebook also.

Apps like Patrol only show you the toxic use of social media. This crackdown is quite beneficial for a clean and positive use of the technology and will prevent data violation in future.

What you guys think about this news? Share your thoughts in the comments below.

Stay tuned for latest happenings.

Tezgam Express Fire: Passengers Are Still Allowed to Carry Gas Cylinders in the Train!

The Tezgam Express incident has left everyone dismayed.

Considering that there is no proper regulation of railway in Pakistan, it wasn’t that big of a surprise. However, it was a highly tragic incident due to which more than 74 lives were lost.

In a video message, Sheikh Rashid (Federal Minister for Railway) shed light on the matter and accepted the authorities’ fault for letting passengers board the train with gas cylinders.

While everyone was busy blaming either the government or the passengers, nobody really talked about what measures should be taken next to avoid such a catastrophe in the future.

Yesterday, Prime Minister Imran Khan called Sheikh Rashid Ahmed and, while expressing his heartfelt condolences, he also sought from him the details about the incident.

Briefing the PM, the minister explained that the fire had engulfed the train bogeys after two cylinders exploded which were being used unlawfully by some passengers for cooking food.

The prime minister also instructed the railway minister to keep him updated on the incident and directed for speedy investigation and dealing the culprits as per law.

Sadly, it seems that there is still no proper regulation against this. A social media user took to their twitter account today to share a photo they took on the train:

What are your thoughts?

Let us know in the comments! Stay tuned to Brandsynario for more news and updates.

Ten Most Horrifying Horror Movies You Can Watch on Halloween 2019

Halloween 2019 is just around the corner and so is the weekend.

A great way to enjoy this double treat is having a marathon. Grab some popcorn, snuggle on your couch comfortably, and be ready to watch the spookiest horror movies of all time!

The Conjuring

How can we miss this movie from our list of horror movies?

Bet on the table, you all must have watched this trillion times but a classic is always a classic. Nothing creep you out more than knowing that this movie was based on real events.

The movie is fully packed with nail-biting suspense and heartbeat dropping horror scene. Fair warning! Don’t watch it alone.

https://www.youtube.com/watch?v=CtieL8-x100

Hush

This movie will gives you chill down your spine.

A critically acclaimed movie by the co-writer of “Haunting of Hill House” is a story about a deaf writer who gets chased by a masked murderer. Suspense is the charm of this movie and if you like thrillers you will love Hush.

Prepare to spend a sleepless night because of the paranoia.

https://www.youtube.com/watch?v=Q_P8WCbhC6s

The Exorcist

Yet another classic, but a movie we can’t leave out from our favorite horror movie list. It was the first horror movie to be nominated for Oscar.

The story revolves around the exorcism of a teenage girl and it takes turns of event when things get out of hand. Some scenes are real creepy and will jump you off your seat.

https://www.youtube.com/watch?v=3V-Ui69hDpA

Paranormal Activity

This is a real life movie of a couple who were experiencing something extremely odd at their house in LA.

The happenings are so nerve jangling that you can’t decide whether to keep your eyes open or close to save yourself. If you have trouble taking trip to bathroom at night, don’t blame us. We warned already.

https://www.youtube.com/watch?v=F_UxLEqd074

Get Out

Get out is a modern masterpiece in horror thriller genre.

It’s a movie revolving around a black boyfriend driving his girl friend to remote New York to meet her parents. You will anticipate a scare here and there but the grand reveal is far scarier than any other jump you will expect.

Jaws

Steven Spielberg’s Jaws is one of the all times hit movie.

It gives you a nerve wrecking fear of unknown. Imagine you are standard in deep sea, surrounded by man hunting sharks and you seriously nowhere to run.

Also it’s a family movie and you can easily enjoy it with your little munchkins.

https://www.youtube.com/watch?v=U1fu_sA7XhE

Midsommar

If you have a horror fantasy about cults and you were in the minority who loved heredity then you will definitely going to like Midsommar!

It’s about a remote Swedish village and the strange summer festivities they celebrate. You may have troubles forgetting this slice of flock horror.

https://youtu.be/I0UWIya-O0s

5 Scariest Ads in the History of Advertising!

Zombieland

We are pretty sure most of you haven’t watched this retro zombie thriller. Just released past month Zombieland made a round on social media especially with the teenagers.

It’s a story of two lighthouse keepers, whose watch on the remote island turned nightmarish!

https://youtu.be/ZlW9yhUKlkQ

Eli

Eli is a terrifying tale of a child suffering from a unique illness that requires him to stay in isolation.

His life took a turn when a generous doctor agrees to treat him at her house. Bad news, her joint is haunted!

https://youtu.be/qfSTiAw1rkM

Countdown

We have seen all kinds of horror but tech horror really gets to your head. Countdown is a story of a young nurse who gets cursed by downloading a creepy app.

You are going to think thousand times before downloading any unknown app.

https://youtu.be/S6O4iy3Twwo

This was our list of most horrifying movies.

Are you planning a horror movie marathon this weekend? Tell us which one you are going to watch from our list!

Stay tuned to Brandsynario for more news and updates.

 

 

Meesha Shafi Bashes Khalil ur Rehman Qamar for Problematic Views

The writer of recently-released Kaaf Kangana has been under some serious fire after his controversial video interview that has gone viral in a day.

In the interview, Khalil ur Rehman Qamar is seen defending his ideas and ‘Philosophy’ on feminism, cheating, and the way he sees our society.

While discussing his popular drama Mere Pass Tum Ho which received plenty of criticism, here’s what he said:

“It (Mere Pass Tum Ho) is a story of several men, not just one,” he said. “I have come across multiple married couples who go through the same ordeal. I’ve observed when a married woman cheats, she doesn’t feel ashamed at all. The reason behind her not feeling guilty is because she has been backed by another man. When an unmarried woman cheats, she feels guilty.”

“But when a married man betrays his wife, he feels guilty. He feels embarrassed.”

While blaming women for about everything that goes wrong on planet earth, Qamar maintained that women themselves have ridiculed men.

“To me, the only beautiful trait a woman can possess is her loyalty and her haya/modesty. If a woman isn’t loyal then she is not a woman. Register an FIR against me for if you don’t subscribe to my point of view but I won’t budge.”

The Kaaf Kangana director further elaborated that he is a feminist to the core, but he is slightly selective about his politics.

“Trust me, you’ll not find a bigger feminist in Pakistan, but I fight for good women only. Loyalty is a woman’s virtue; don’t challenge it.”

Since then, he is being mockingly called ‘the biggest feminist and progressive writer’ as social media users are bashing him left right and center.

Among them are a few influential celebrities who are using their voice to discourage such toxic mindsets.

Popular Pakistani film director, Jami recently took to his Twitter account to express his views on the writer:

Meesha Shafi also took the opportunity to shed light on the matter.

Ali Gul Pir, comedian and writer also chimed in.

And as expected, the Ehd-e-wafa star Osman Khalid Butt also spoke up:

Take a look at the full interview here:

https://www.youtube.com/watch?v=cA6V1Qpax6Q&t=421s

What are your thoughts? Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

 

PCB Partners with Uber for Ground-Breaking Girls’ School Participation Program

Uber and PCB

The Pakistan Cricket Board (PCB) today announced a partnership with Uber for the development of girls’ cricket at school level across the country through its Cric4Us Programme.

The six-month partnership, which commences from the day of signing, will benefit more than 1,500 players through collaboration with schools in 14 cities namely Abbottabad, Bahawalpur, Charsadda, Haripur, Islamabad, Karachi, Lahore, Mardan, Multan, Muzaffargarh, Nowshera, Peshawar, Quetta and Rawalpindi.

Under the six-month partnership, playing and training clothing will be provided to 850 children, while cricket equipment will be provided to 50 schools. The programme will select a minimum of four schools in every city.

With women coaches and mentors given priority, 50 school-based sports staff will be provided training. Twenty-five pitches will be developed in schools across five zones.

PCB Chief Executive Wasim Khan: “For the promotion of women and girls cricket and the enhancement of the player pool, it is imperative that women cricket is developed at school level.

Uber

The Pakistan Cricket Board (PCB) today announced a partnership with Uber for the development of girls’ cricket at school level across the country through its Cric4Us Programme.

The six-month partnership, which commences from the day of signing, will benefit more than 1,500 players through collaboration with schools in 14 cities namely Abbottabad, Bahawalpur, Charsadda, Haripur, Islamabad, Karachi, Lahore, Mardan, Multan, Muzaffargarh, Nowshera, Peshawar, Quetta and Rawalpindi.

Under the six-month partnership, playing and training clothing will be provided to 850 children, while cricket equipment will be provided to 50 schools. The programme will select a minimum of four schools in every city.

With women coaches and mentors given priority, 50 school-based sports staff will be provided training. Twenty-five pitches will be developed in schools across five zones.

PCB Chief Executive Wasim Khan: “For the promotion of women and girls cricket and the enhancement of the player pool, it is imperative that women cricket is developed at school level.

“The PCB has been undertaking many initiatives through its Cric4Us Programme and plans to exhaust all avenues to provide better opportunities for girls to take up the sport and to see it as a viable profession at a later stage.

“I am hopeful that this valuable partnership between the PCB and Uber will help us in achieving this very goal. I want to thank Uber for putting its trust in the PCB for the development of women and girls cricket at school level.”

GM Uber Saad Naveed Pall: “Our goal is to not only tell stories of empowered women but to create an ecosystem which enables aspiring women cricketers.

“We are excited about this partnership with the PCB to provide opportunities to young girls who will go on to challenge the status quo by becoming change agents of the future.”

Cric4Us Programme is a women cricket development project launched under the flagship of Women Cricket Vision 2022, which focuses on the growth of the sport in schools and provide a proper pathway for making way to the emerging and national teams.

The schools’ children will also avail the opportunity of regular evening practice, so as to provide them maximum development opportunities. The schools will also play matches on regular basis, which will help children in developing the desired skill-set.

“The PCB has been undertaking many initiatives through its Cric4Us Programme and plans to exhaust all avenues to provide better opportunities for girls to take up the sport and to see it as a viable profession at a later stage.

“I am hopeful that this valuable partnership between the PCB and Uber will help us in achieving this very goal. I want to thank Uber for putting its trust in the PCB for the development of women and girls cricket at school level.”

“Our goal is to not only tell stories of empowered women but to create an ecosystem which enables aspiring women cricketers.

“We are excited about this partnership with the PCB to provide opportunities to young girls who will go on to challenge the status quo by becoming change agents of the future.” GM Uber Saad Naveed Pall

Cric4Us Programme is a women cricket development project launched under the flagship of Women Cricket Vision 2022, which focuses on the growth of the sport in schools and provide a proper pathway for making way to the emerging and national teams.

The schools’ children will also avail the opportunity of regular evening practice, so as to provide them maximum development opportunities. The schools will also play matches on regular basis, which will help children in developing the desired skill-set.

Saba Qamar vs Ahmed Ali Butt: What’s Cooking Between the Two?

Two of the entertainment industry’s most beloved celebrities recently had a face-off that will definitely be one to remember!

Diva Saba Qamar went head-to-head with the funniest guy in town Ahmed Ali Butt at one of the most innovative challenges brought forward by Shan Foods!

The celebs came into a direct confrontation with each other at the Shan Foods Kitchen and took the ultimate cook-off challenge.

Both the contestants had to prepare a special dish in a limited time period and rate each other’s dishes and see which celeb is a better cook.

The starlet Saba Qamar was asked to prepare Sindhi Biryani whereas the King-of-laughter prepared a delicious plate of Punjabi Yakhni Pulao.

But, before they put on their chef hats, the two had an interesting Q&A session. Saba shared that she is very confident in her cooking whereas Ahmed considers himself no less than the legendary Gordon Ramsey! (but the wife thinks otherwise)

The funniest answers that had us laughing was when each was asked to pick one ingredient that portrayed a resemblance to their competitor in the show. Ahmed likened Saba to a ‘Bhindi’ (Okra)

Whereas Saba retorted that he reminds her of ‘Gobi’ (cabbage).

When they were asked what would the other person be if not in the entertainment industry, Saba was quick to share that Ahmed would be a chef for sure. Whereas Ahmed Ali Butt shared that if Saba was neither a model, actress, or a singer, she’d be a ‘bhoj’ (burden).

The two then took the battle to the kitchen and started off. There was a bit of leg-pulling and banter, each claiming that they would win the challenge and that the other person is would just have to swallow humble pie and admit it.

The two kept at it, until, a mystery box arrived. Wondering what twist is inside the box, Saba reaches out to grab it only to find that they now have to complete each other’s recipes and that too in just 15 minutes!

This mystery box challenge left both of them absolutely stunned!

To find out who won the challenge, watch the episode below!

https://youtu.be/TDwDXbVLUig

Bakhtawar Bhutto Threatens Mehwish Hayat with Legal Action!

mehwish hayat benazir biopic

Talks of Mehwish Hayat playing Mohtarma Benazir Bhutto (late) aka Bibi in a biopic rose when Tamgha-i-Imtiaz winner Mehwish Hayat was asked about her role.

The late Pakistan Prime Minister was the first woman to head a democratic government in a Muslim majority nation.

She held the post from 1988 to 1990 and again from 1993 to 1996 before being assassinated just after addressing a public rally.

Mehwish Hayat Talks About the Benazir Bhutto’s Biopic

The actress did not officially confirm the rumors back then, but a year later she opened up:

“It is being written right now, it’ll take some time, but I cannot wait to play [Benazir Bhutto]. I’ve been reading up about her and the more I read, the more I get inspired… The world needs to see her story.”

Many thought Mehwish was a great pick for the role, considering how well she has performed in her past few movies (Load Wedding, Actor in Law for e.g.).

However, the daughter of Pakistan’s only female Prime Minister Benazir Bhutto doesn’t quite agree.

 

Bakhtawar seems upset that no consent was sought from her, and therefore plans to take legal action against it.

She knows we haven’t consented. I threatened her with legal action 2 years ago on Twitter now again she’s brought up this film. Regardless of location we will seek legal action

Here’s what Bashir Riaz, the spokesperson of Bilawal House as well as Chairman of Bhutto Legacy Foundation said about the matter in an interview:

“No permission has been given by the heirs of Bhutto for any such biopic.”

Hayat, on the other hand, doesn’t think any sort of legal consent was required to begin with.

“I am under strict NDA to not reveal any details about the project or who is involved. What I can let you know is that it is not a Pakistani project.

My understanding of the legal position in the West is that no formal consent is needed from living heirs to make a biopic. However, when the project is further down the line, I will reach out to the family.”

What are your thoughts? Let us know in the comments!

Mehwish Hayat Shares Her Childhood Photo To Give an Important Message for Children

Stay tuned to Brandsynario for more news and updates.

Apple Hits $64 Billion Record in Q4 Revenue

apple sales

Tech-titan Apple has posted its 4th quarter revenue for 2019.

Reportedly, the brand’s fiscal revenue grew by 2% year-on-year to $64 billion, despite a continued decline in iPhone sales, which fell 9% year-on-year to $33.4 billion.

Furthermore, it became evident that despite a slump in sales, the iPhone is still Apple’s biggest source of revenue (52% of Q4 revenue).

The tech giant is all to launch its new platform, Apple TV+ later this week. Apple says it now has “over 450 million paid subscriptions across the services on our platform, compared to over 330 million just a year ago.”

Furthermore, Campaign has shared that the brand has set record sales in Q4 for its wearables as well with 54% revenue growth year-on-year to $6.5 billion in the quarter, while sales of the iPad increased 14% to $4.7 billion.

iPhones to Come with LED-illuminated Apple Logo

Apple Q4 2019 Earnings Revenue:

  • Revenue: $64 billion
  • Net income: $13.7 billion
  • iPhone sales: $33.4 billion
  • Mac sales: $7 billion
  • iPad sales: $4.7 billion
  • Wearable sales: $6.5 billion
  • Services sales: $12.5 billion

Apple CEO Tim Cook noted that the company is paying some of the tariffs the Trump administration imposed this year on China, but said he remains hopeful about the trade situation.

“In general, my view is very positive about how things are going,” he said. “The tone has changed significantly. I have long thought it was in both countries’ best interest to get to an agreement that may be initially doesn’t solve everything but solves some things that each country wants and gets us to a better place.”

Apple also shared that it established new Q4 records in many major developed and emerging markets including; the US, Canada, Singapore, Brazil, Germany, France, Korea India, Thailand, Malaysia, and Vietnam.

Stay tuned to Brandsynario for more news and updates.

Apple Arcade Features Pakistani Developer’s Game ‘Explottens- The Time is Meow’

Source: Campaign Asia

People Run Out During Joker Screening as Man Yells Allah u Akber in Cinema!

joker screening allah u akbar

Joker fans have not been able to stop talking since the latest movie has released.

While many have fallen completely head over heels for the film and the character of joker, many have also warned about the potential it has to trigger negative emotion and dangerous instincts in viewers.

So much so that it has broadly been termed the Most Hated, Loved, Obsessed-Over Movie of 2019.

A small percentage of people going to see Joker were also reported to be seen leaving the cinema early after being disgusted and disturbed by the dark themes and visuals.

Hareem Shah Might Expose a Pakistani Celebrity Soon, She Says on Twitter

Recently there was a screening of Joker in a Paris cinema for 9:30 pm on a Sunday evening, and a lot of havoc was created due to a male viewer yelling ‘Allahu akbar’ half way through the movie.

The screening was at the Grand Rex cinema. The man was overheard saying several times ‘It’s political’ while others in the audience asked him to be quiet. He then stood up from his seat and placed his hands on his chest before shouting ‘Allahu akbar!’.

The situation made people panic so much that they jumped over their seats and some even fell down.

The words he shouted which mean ‘God is great’ in the Arabic language, and have come to be associated with radical Islamic terrorism due to misrepresentation of the Islamic faith worldwide.

Sania Mirza Shares the Cutest Video of Izhaan on His First Birthday!

He was unarmed and the security guards tried to wrestle him but he managed to exit the building. However, he was stopped by Paris police outside the cinema and taken into custody and later identified as a 34-year-old from the Paris suburb of Boulogne-Billancourt.

What are your thoughts on this incident? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

 

Celebrity Obsessions Help Scammers Spread Spams!

We really love our celebrities. They are our role models and our go-to people for almost anything and everything!

However, the same inspirations often become obsessions and then these obsessions are taken advantage of!

Reportedly, internet scammers are using the love and infatuation one has for a star to dispatch a very dangerous malware into the public.

According to a recently released study by security firm McAfee, Gilmore Girls and Handmaid’s Tale star Alexis Bledel has been named Most Dangerous Celebrity 2019.

The study reads that internet searches for the starlet has led more people to malware this year than those for any other celebrity.

We rely on our WebAdvisor web reputation tool, which looks at some 16 billion websites.

We take the celebrity name with a popular search term that could expose them to a malicious site, like torrents, pirate streaming sites, things like that.

‘Free’ was a big one because, if you look at this year’s Top 10, a lot of these [celebrities appear] on paid services. Then we rank those results based on what we find in our web reputation tool outputs. –-Gary Davis, McAfee chief consumer security evangelist, told Engadget

He further explained that when a user clicks on the link, it redirects them to another location. That’s when malware is downloaded into the person’s device. It usually happens with pages that offer full episodes of dramas or nude images of celebrities and even their leaked pornographic content as well.

But for YouTube alone your odds of encountering something bad are not very high.

ust because, by nature of what you’re searching for, you’re probably not looking for nude pictures of celebrities from your workplace.

It is advised that fans avoid clicking on such images and links to prevent malware from stealing their personal information.

Are you staying safe?

Stay tuned to Brandsynario for more news and updates.

Daraz Launches Gyara Gyara with 8 Million Deals & Discounts Worth Rs.50 Crore Starting Nov 11th!

Daraz 11.11 sale

Daraz, the country’s leading online marketplace, has announced that the second edition of the Gyara Gyara (11.11) sale will be kicking-off at midnight on November 11, 2019 and will offer customers a unique experience that will go beyond retail to offer entertainment.

Daraz introduced the 11.11 sale in Pakistan in 2018 and witnessed an 8x increase in sales volume.

Over 3 million users visited the Daraz app during the five-day sale and had access to 3 million discounted products.

This year, the magnitude of the sale is much bigger: Daraz is offering 8 million deals, discounts worth Rs 50 crore and expects to host a monumental 10 million visitors on its platform.

“Last year, the first edition of the 11.11 sale received an overwhelming response. This year, we have partnered up with the top brands and sellers in the country and are very confident about the event, especially after the huge surge of activity we witnessed in October.

At a time when inflationary pressures are high, we are also hoping to bring customers some relief,” Ehsan Saya, MD Daraz Pakistan.

Daraz harnessed its access to unprecedented technology and artificial intelligence to bring customers a variety of digital payment options, automate logistics to ensure swift fulfillment of orders and personalise customers’ experiences on the app. The 11.11 sale brings all these various aspects into play to optimise customer experience.

The platform has been gearing up for the 11.11 sale event for the past few months. Daraz Express (DEX), the platform’s logistics service specifically designed for ecommerce operations, has hired 3,000 additional DEX heroes (delivery agents) to manage hundreds of thousands of orders expected during the sale.

The platform’s 20,000 active sellers have been undergoing free-of-cost trainings that will enable them to make the most of the sale which is poised to drive unprecedented traffic.

Daraz has also launched 55 pick-up points in various cities across the country so that customers can conveniently collect their packages from the location closest to them.

With features such as in-app gamification, Shake Shake and collectible vouchers, Daraz will be offering customers a highly-engaging experience. The 11.11 Countdown Gala will take place on November 8th in partnership with ARY Digital’s popular game show, Jeeto Pakistan, and will be streamed live on TV and on the Daraz app.

The Gala is a revolutionary show that will allow an offline audience to interact with A-list celebrities and show host Fahad Mustafa, play games and win prizes using the Daraz app.

Daraz has partnered up with leading brands in the country for the sale. Event cosponsors – Unilever, RB, Vivo, Nokia, Prince DFSK, P&G, L’Oreal and Nestle – will be offering customers deals and vouchers. Other brand partners –  GSK, Hisense, Real Me, Tapal, Akira, Audionic, Limelight, Levis, Unifoam, Tecno, Moltyfoam, TCL, Rivaj and Keune –  are also  joining the 11.11 revolution. Digital partners include KFC and Foodpanda.

Gyara Gyara will also serve as a testament to financial inclusion. Bank partners – HBL, Meezan Bank and EasyPaisa – will be providing their entire customer base additional discounts up to 25% off. Customers can opt to pay for products worth more than Rs10,000 with easy monthly installments.

Daraz Wallet is the smartest payment option on the app, offering customers cashback, exclusive bonuses, fast check-

 

Pepsi just dropped a promo for 8 New Music Videos, you heard that right!

Since 2017 Pakistani band culture has been experiencing the start of a much needed revivalism and over the past couple of years local music enthusiasts have been graced with some brand new talented bands, all thanks to the Pepsi Battle Of The Bands.

Pepsi has been historically known to promote the music industry in Pakistan and the brand goes another step further with its latest initiative. Pepsi has now sponsored not one, not two, not three! But eight original, brand new music videos for eight of the most sensational bands from all 3 seasons of Battle of The Bands!

The bands include very decorated, fan-favorite names including Xarb, Tamaasha, Aarish, Kashmir, Auj, Bayaan, E-Sharp and Blackhour! While the Pepsi Battle of the Bands itself is a great opportunity for bands to get discovered through, these videos are another practical step by Pepsi to nurture our local talent that is discovered on Battle of the Bands.

The music video campaign kicked off today with a very promising promotional teaser that features very engaging, eclectic shots from all 8 videos that are set to be released soon. In the promo we caught a group of astronauts, a man in a cave, a girl with a helmet in concert and so much more.

All of us music fanatics now have a significant chunk of new content on our hands!

Such a thoughtful and practically viable initiative is truly what our music industry has needed, and this is bound to go a long way in reviving the overall music ecosystem.

No wonder that the short but lively snippets of the music videos that are featured in the promo have got us very excited for the full videos, and all the more optimistic about our local musical talent that we are such major fans of! Hats off to Pepsi for pulling this one off, and we are on the edge of our seats for the full scoop!

Google Ads to Improve App Campaign Modeling!

Google Ads announced on 24th October that it will be improving its app campaign modeling in order to direct traffic to relevant and creative assets.

Creative assets are some elements that App campaigns use to create ads.

Assets in different variety allow some App campaigns to create relevant ads for relevant users.

Facebook Coughs Up £500K for the Cambridge Analytica Data Scandal

Texts, Images, Videos and HTML5 are some type of assets that are used by Google for its App campaigns.

In order to maximize ad placements and combinations, Google encourages users to upload maximum number of assets allowed for each asset type, 4 for text, 20 for images, videos and where applicable, HTML5.

It also helps the ads to serve more broadly across channels.

These have been uploaded across Google network in order to deliver and show the most relevant ads to users.

This new update would not only improve the selection of creative assets combinations as ads but also help advertisers with tracking performance rates as well as help them make better decisions in relation to increasing app downloads.

These changes would also be automatically adopted by the active app campaigns already running on Google.

As good as it sounds, these changes according to Google would not have any “adverse impact” on performance of the app campaigns. However, they said that advertisers may notice some “Shifts” in their asset reporting metrics.

European Commission Warns Internet Giants to Combat Fake News or Face Regulatory Action

Let us know if you think these changes would bring a positive or a negative effect on the ad campaigns on Google!

Stay tuned to Brandsynario for more news and updates.

 

DG ISPR Asif Ghafoor Defends Neelam Muneer’s Item Song In Kaaf Kangana

asif ghafoor

Earlier this month, the gorgeous diva Neelam Muneer took to her social media accounts and revealed her item number for Khalil ur Rehman’s movie titled Kaaf Kangana.

Moreover, the actress also revealed that she agreed to do an item number because it was a project of ISPR and she can do anything for her country.

She took it to social media to announce that she is only doing the song because the movie is backed by ISPR.

She also wrote that this would be her first and last item number for any movie. She wrote:

I DID THIS SONG ONLY BECAUSE THIS MOVIE IS A PROJECT OF ISPR. PERHAPS THIS IS THE FIRST AND LAST ITEM SONG OF MY LIFE. BUT YOU ALL KNOW THAT WHAT EVER I DO, I OWN IT AND I DO IT WITH PRIDE. PAKISTAN KEY LIEY MARI JAN HAMESHA HAZIR HEY. I’M SURE YOU ALL WILL GO AND WATCH THIS MOVIE. ENJOY !!!

As soon as she posted the video, a number of netizens criticized her for agreeing to an item number in the film.

However recently, DG ISPR Asif Ghafoor defended Neelam Muneer and wrote that people should watch the movie to know the context.

He wrote:

The item song is by an Indian girl in the movie as per her role, you may watch the movie to know the context.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Very Filmi.

Facebook Coughs Up £500K for the Cambridge Analytica Data Scandal

Facebook Lawsuit

Facebook has agreed to pay a £500K fine for the Cambridge Analytica data scandal to Information Commissioners Office.

This middle way was sorted after a year of litigation fight between the social network and regulatory body.

The scandal was highlighted after the data violation in 2015 after Cambridge Analytica worked for Trump’s election campaign.

As per sources, it was like a data heist at Facebook but fully facilitated by the social giant. Raw data was harvested from almost 87 million Facebook profiles.

Cambridge Analytica bore the consequence by shutting down and it was Zuckerberg’s company that was waiting to be served.

European Commission Warns Internet Giants to Combat Fake News or Face Regulatory Action

Initially, they chose to stay silent and later denying all the accusations. But ICO was determined not to let them go unscratched.

Although the latest settlement is £500K, Facebook will not accept any involvement in the scandal. The amount liable to pay is a grain of sugar for the 540 billion-dollar company.

Since the data protection violation occurred in 2015, before the implementation of the 2018 EU data protection regulation, the maximum fine payable was £500,000.

If the Information Commissioners Office has filed the fine after May 2018, the fine would be 4% more.

After the settlement both the parties gave a statement, acknowledging the settlement.

The ICO welcomes the agreement reached with Facebook for the withdrawal of their appeal against our monetary penalty notice and agreement to pay the fine. -James Dipple-Johnstone, the ICO’s deputy commissioner.

Facebook’s Director and Associate General Counsel, Harry Kinmonth shared;

We are pleased to have reached a settlement with the ICO. As we have said before, we wish we had done more to investigate claims about Cambridge Analytica in 2015.

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Data is the new currency in digital and tech giants are filling their vault with this currency. Finger crossed that after this development we won’t see such scandals in the future.

Do you guys think Facebook was served with justice or more could be done to prevent the data violation?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Hareem Shah Might Expose a Pakistani Celebrity Soon, She Says on Twitter

Pakistani TikTok sensation Hareem Shah has been under the spotlight often in the past few days.

Last she took the internet with storm was when she somehow entered the Foreign Ministry and sat on PM Imran Khan’s chair while making her usual videos with music and dance.

The PM took notice of these videos and asked for a report on how the TikTok influencer made her way into the ministry and conference room.

Later she made more videos and did more tweets to clarify her position by saying that she found someone at the foreign ministry to agree to record her videos, and did not know him personally.

Model Hareem Shah Disrespected Presidential Chair in Foreign Ministry! [Watch Video]

She also didn’t seem to think that her actions were of any such consequence.

However, the controversies haven’t really stopped yet. Yesterday Hareem took to her Twitter account to tweet something really strange and controversial.

She hasn’t mentioned any names but it seems like an expose is about to happen and another Pakistani cricketer is about to come under the knife.

Moreover, she’s also being talked about a lot on the web for displaying her air firing skills in a video.

Watch the video here:

 

Many are wondering why she’s learning to fire a gun. Are you one of them, too?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.