5 Money Hacks That Will Make You Rich!

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Jun 22, 2020

Trends are unpredictable. They come, they go, but some trends pave the way for a whole new direction.

Similarly, there have been trends in the automotive industry that have changed the sector forever. Some patterns have left positive influences, whereas some have left negative footprints.

5 Trends That Made HUGE Impacts in the Automotive Industry

We have compiled a list of 5 trends in the automotive industry, which have greatly-influenced the sector!

1. Electric Charging

Electric Car Charging Station — PC: Breathe Easy Insurance

The production of EVs or Electric Vehicles changed the automotive industry from its roots. Because of fossil fuel being a scarce resource, it was getting very hard to find a replacement not to forget the prices were soaring sky-high.

With the coming of EVs, cars became more affordable and eco-friendly! Countries soon started to adapt to the EV policies, ensuring that they will slowly bring the use of diesel and petrol-based vehicles to an end in response to climate change.

China’s industry has also been focused on manufacturing affordable EVs with basic features, including air conditioning. Some of the vehicles from top producers offer up to 300 kilometers per charge!

2. Infotainment Systems

Having a family means making sure they aren’t bored during long travels, especially the kids! Thank God for infotainment systems! These interactive systems have been equipped with the latest technology from Apple Play for iOS users to Bluetooth mode, USB ports, large screens for visuals, and much more.

Nowadays, every customer wishes to win a car with an infotainment system, and even the most-affordable mid-range vehicles come equipped with these systems as automotive manufacturers want to fulfill their customer’s demands.

3. Turbo Charged Engines

Turbo-charged engines first made their way back in the 60s. These engines help obtain higher power or torque output for a given engine displacement by increasing the internal combustion engine’s efficiency and power output by forcing extra compressed air into the combustion chamber.

However, these engines automakers some trouble because they are more expensive to build and suffer from lag. Since then, these engines have come a long way, reducing the amount of lag face by the driver. Manufacturers have reserved this technology for high-end and premium cars due to the cost.

4. Headlamps

A customer knows which car they want to buy because for their gut. This is why making a dynamic first-impression is essential. A customer should fall head-over-heels in love with a vehicle, because of its beauty before its specs. And just like how our eyes attract the opposite gender, headlamps attract car-owners!

Not do they add to a vehicle’s beauty, but an essential part of driving as well for proper visibility, especially at night-time. LED headlamps paved their way into the industry in the early 2000s and proved to be robust and more efficient compared to their predecessors.

Manufacturers have started to use adaptive headlamps that turn-off automatically to avoid blinding another human being in an oncoming car.

5. Airbags

When we say the words “car safety,” the first word that pops in our brains is “airbag.” Airbags have now become a must and are a crucial part of ensuring a person is safe. This is not restricted to the driver only; cars now come with 6-8 airbags for passenger safety as well.

Which other trends do you think have profoundly influenced the automotive industry?

Share them with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

The Ultimate Guide To Facial Hair Removal For All The Women Out There

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Jun 22, 2020

It’s a universal truth that all women try their best to look like a diva who stepped out of a ramp. From manicures to pedicures, women care a lot about maintaining themselves correctly.

However, there’s no surprise that facial hair can sometimes alienate you from looking your best. Fact check: all women have fine, thin hair covering their faces and necks – and it’s completely normal, so there’s no need to worry about it.

Removing hair is most painful, and there’s no other way around it. Let’s take a look at what possible things women can opt to reduce facial hair:

1. Shaving

Shaving is one of the quickest and easiest ways to eliminate hair and proceed with your day. Whether you’re using a disposable shaver or an electric shaver, both have a built-in blade that lifts and cuts hair at the skin’s surface.

2. Tweezing

Tweezing is another beneficial and economical way to remove facial hair. This technique works slightly differently than shaving. Instead then removing hair with a razor blade, tweezers are designed to pluck or pull hair from the roots.

3. Waxing

Waxing is a useful way to reduce all the hair in an area. Two different types of waxing kits are available in the market:

wax strips that you warm between your hands before applying
the wax that’s melted in a warmer and then applied to the area with a stick.

4. At-home laser hair removal

The primary issue with many at-home hair removal methods is that results are temporary or only last a few weeks. For longer results, consider laser hair removal from a professional.

This technique uses a laser and pulsating beams to damage hair follicles, resulting in the loss of hair. It’s a semipermanent solution – hair grows back after about six months. Sometimes, hair may never grow back. If hair returns, it may be finer and unnoticeable.

5. Threading

Threading is another alternative for shaping eyebrows and removing unwanted facial hair on the upper lip, side of the face, and chin. This technique uses a thread, which pulls and twists undesired hair until it lifts from the hair follicle.

The outcomes can last longer than shaving or tweeze, plus this method doesn’t cause ingrown hairs.

We Put The FaceApp To Test And The Results Were Hilarious

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Jun 22, 2020

FaceApp launched a few years ago, and because of its features with filters that make you look younger or older – the App took the internet by storm. However, people are once again hooked to it all over again and turning themselves into the male or female versions of themselves.

The results of the App are so trippy that you’d either be laughing your head of scratching your head in disbelief.

So, without any further ado, let us show you some of the renowned names of Pakistan and looking like their male/female version.

Mahira Khan

Mahira Khan has an eerie resemblance to her brother Hassaan Khan. Twins, we tell you.

2. Imran Khan

Wow, who knew Imran Khan would look like a diva once he turns brunette and flaunts red lips.

3. Humayun Saeed

Doesn’t he look pretty? If Saeed ever has to play the role of a woman in any of his upcoming projects – this is what you can expect him to look like!

4. Altaf Hussain

For some reason, Altaf Hussain is reminding us of Ursula from The Little Mermaid. What’s your take on that?

Check her out

5. Sahir Lodhi

Sahir Lodhi is a decent-looking woman, and there’s no doubt about that! The hair reminds of the animated movie Rio.

Yes? No? Maybe?

6. Hania Amir

Wow, Hania could be a pretty boy for sure.

7. Fawad Khan

As handsome as Fawad Khan is, we’re not rooting for his female version. Not cute at all.

8. Amir Liaqat

It’s safe to say that if the Pakistani scholar had a twin sister, this is what she’d appear to be.

9. Saba Qamar

This cracked us up. Look at the flawless beard on the Male Saba Qamar.

10. Atif Aslam

Is it just us, or does Atif Aslam Looks precisely like Kim Kardashian?

11. Hamza Ali Abbasi

We’re not too obsessed with Abbasi’s female version. Reminds us of the Hollywood movie White Chicks.

12. Shireen Mazari

Doesn’t Mazari’s male version look like Amir Liaqat without glasses? Or it just us?

13. Bilawal Bhutto

This is Bilalwal with just some eyeliner, pink lips, and golden hair – Makeup can do wonders.

14. Meera

Why does Meera’s male version look like Virat Kohli?

15. Asif Zardari

When Amma says, “ye plate kisne tori hai?”

Me who broke it but won’t admit:

What’s your take on this fun FaceApp feature?

Xiaomi Launches 5G-Forward Flagship Smartphone Mi 10 in Pakistan!

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Jun 22, 2020

Global technology leader Xiaomi today launched the latest device in its popular Mi smartphone lineup – Mi 10. 5G-ready out of the box, Mi 10 enables the next generation in mobile connectivity.

Quad camera setup with an ultra-clear 108MP sensor captures the ultimate photo and video content.

Mi 10 brings photography and videography to the forefront with its impressive hardware setup and software features. Packed with an impressive 108MP primary sensor, Mi 10 offers one of the most significant smartphone sensors currently on the market.

In addition to shooting ultra-clear 108MP shots, users can document scenes in full perspective, thanks to Mi 10’s 13MP ultra-wide-angle lens with 123°FOV. The device also includes one 2MP depth sensor lens and one 2MP macro lens.

The primary camera’s laser autofocus module, AI 2.0, and Night mode 2.0 join forces to capture unrivaled details during daytime photography and brighter, more explicit photos at night.

When it comes to videography, Mi 10 goes all in. The device offers the industry-leading UHD 8K 30fps video recording feature to capture every moment in detail. In contrast, its unique video modes – including Portrait video, Color focus, Shoot Steady, Vlog, and slow-motion – allow users to create movie-grade content easily.

One of the world’s best smartphone audio experience with symmetrical dual speakers

Leveraging best-in-class audio hardware, Mi 10 sports a symmetrical dual speaker system on both the top and bottom. The setup involves two 1216 super-linear speakers and a 1.0cc-equivalent speaker chamber with up to 0.5mm speaker amplitude.

Mi 10 has been specially tuned at every discrete volume level, which assists in producing superior sound fidelity. These features come together to create an extraordinary and immersive smartphone audio experience.

Introducing Xiaomi’s most elegant smartphone design with great Display

Beauty and functionality join forces to form Xiaomi’s most elegant smartphone design ever. Mi 10 sports a 3D curved front and back with smooth contoured edges and slim side bezels to enable the Mi series’ most comfortable in-hand feel yet.

To ensure durability, Mi 10 is outfitted with Corning® Gorilla®Glass 5 on both the front and back and offers a gorgeous glossy back. Moreover, the device’ specially designed discrete in-display front camera minimizes bezels and allows for more display area.

The new generation display technology adopted by Mi 10 yields higher brightness (up to 1120nit maximum light) and better power efficiency over its predecessor. In contrast, a 90Hz SmoothSync display provides a fast and fluid screen response for a stutter-free experience.

All in all, Mi 10 delivers Xiaomi’s most pleasant Display ever. Dual brightness sensors offer accurate brightness detection, while various brightness modes ensure ultimate eye comfort. Mi 10 is also TÜV Rheinland low blue-light certified and verified by HDR10+ for their vivid visual experience.

Leading performance and speed with Snapdragon^TM 865 + LPDDR5 + UFS 3.0

Mi 10 features the latest 5G-enabled flagship Qualcomm® Snapdragon™ 865 5G Mobile Platform.

Enhancing CPU, GPU, AI performance, and the overall user experience, the 7nm chipset features a maximum clock speed of 2.84GHz with the new Kyro™ 585 based on the ARM Cortex-A77 architecture and also touts improvements in power-efficiency. The powerful chipset is accompanied by ultra high-speed RAM and storage combinations – LPDDR5 and UFS3.0, offering exceptional write-read data and powerful computing capabilities.

Moreover, the device boasts LiquidCool 2.0 – an advanced cooling system consisting of a large vapor chamber, as well as multi-layer graphite and graphene stacks that dissipates heat generated during long-term use to ensure peak performance.

Catering to the increasing demand for high-speed content consumption in the 5G era, Mi 10 not only offers 5G network connection but also supports 5G MultiLink for simultaneous connection to three networks (2.4G/5G Wi-Fi and mobile data) at once for quick connection switching. Additionally, the device features Wi-Fi 6 support, the most advanced Wi-Fi standard currently available. This significantly increases the upload and download speed while reducing network congestion when connected to multiple devices.

Wireless charging-enabled high capacity batteries team up with ultra-realistic haptic feedback systems for the ultimate smartphone experience.

Under the hood, Mi 10 sports an ultra-high-capacity 4,780mAh battery and offers 30W wired and wireless charging, as well as reverse wireless charging.

Mi 10’s ultra-realistic vibration system delivers crisper, more realistic haptic feedback than ever before with 150 different vibration options. These updated haptics improve acceleration strength and consistency and provide sophisticated vibration for the user.

Mi 10 also offers multifunctional NFC and IR blaster for daily access to swift payment transactions and quick remote control of home appliances.

	Mi 10
Display	6.67” AMOLED TrueColor DotDisplay 19.5:9 aspect ratio, 2340×1080 FHD+ 90Hz refresh rate, 180Hz touch sampling rate 1120nit max. brightness Supports DCI-P3, HDR10+ Dual ambient light sensors (front & back) TÜV Rheinland Low Blue Light Certification Corning® Gorilla® Glass 5
Color	Glossy: Twilight Grey and Coral Green
Dimensions	162.58mm x 74.80mm x 8.96mm, 208g
Network Support	5G: Sub-6 n1/n3/n7/n28/n77/n78 Supports Wi-Fi 6, 5G MultiLink
Processor	Qualcomm® Snapdragon™ 865 5G Mobile Platform, up to 2.84GHz clock speed
Storage	LPDDR5 + UFS 3.0
Cooling System	LiquidCool 2.0 – Vapor Chamber + multi-layer graphite + graphene with up to 10.5°C CPU temperature reduction²
Rear Camera	108MP main lens with 1/1.33” sensor, 7P, 1.6μm 4-in-1 Super Pixel with OIS 13MP ultra-wide-angle lens, 123° FOV 2MP depth sensor lens, 1.75μm 2MP macro lens
Front Camera	20MP discrete in-display camera
Connection	Multifunctional NFC, IR blaster
Security	Ultra-thin in-screen fingerprint sensor
Battery & Charging¹	4,780mAh (typ) high-capacity battery 30W wired fast charge (56 mins to 100%) 30W wireless fast charge Reverse wireless charging 30W in-box charger
Audio	Dual 1216 linear speakers, symmetrical speakers system 1.0cc sound chamber Hi-Res Audio certification
Motor	X-axis linear vibration motor
System	MIUI 11 based on Android 10
Storage Variants	8GB+128GB 8GB+256GB

Mi 10 has 8GB+256GB launched in Pakistan in Twilight Grey and Coral Green, at PKR 149,999. It will be launched on Mistore.pk on 19^th June at 6 PM with a limited number of bundle offers of Mi True Wireless Earbuds Basic. From 20^th June, it will be available in the offline market at Mi Exclusive Stores and PPP Shops along with the same limited number of bundle offers of Mi True Wireless Earbuds Basic at the same price of PKR 149,999.

Johnson & Johnson Will Discontinue Selling Skin-Whitening Products

By

Web Desk

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Jun 22, 2020

The health care company, Johnson & Johnson, has announced to discontinue selling Skin-Whitening products. The decision to discontinue whitening products comes in after protest took place in the United States after the killing of an African-American man, George Floyd.

Band-Aid, which is owned by the same company, announced that they are bringing back bandages that will match different skin tones. The band-aids were available in the market till 2005 until sales declined. Hence, they were discontinued now.

“We’ve seen conversation increase on this topic, and we were planning to bring a new offering to the market for diverse skin tones,” the company said in a statement.

Band-Aid said in an Instagram post said, “⁣⁣We stand in solidarity with our Black colleagues, collaborators, and community in the fight against racism, violence, and injustice.”

“⁣⁣We are committed to launching a range of bandages in light, medium, and deep shades of Brown and Black skin tones that embrace the beauty of various skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.”

View this post on Instagram

We hear you. We see you. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣ ⁣ We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.⁣ ⁣ In addition, we will be making a donation to @blklivesmatter.⁣ We promise that this is just the first among many steps together in the fight against systemic racism.⁣ ⁣ We can, we must and we will do better.

A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on Jun 10, 2020 at 7:00am PDT

“⁣⁣We are committed to launching a range of bandages in light, medium, and deep shades of Brown and Black skin tones that embrace the beauty of various skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.”

The killing sparked an international conversation that led to the movement “Black Lives Matter.” Brands around the world are discontinued products that dictated the same narrative. They were heavily criticized for expressing solidarity with the BLM movement while also selling products that advertise skin-lightening effects and racism.

J&J’s official website is currently being updated. The links of skin-lightening products will be removed. However, the products may appear on shelves “for a short while.”

Previously, Johnsons & Johnsons have faced several lawsuits since 2014, which accused the company of hiding the cancer risks associated with its talc-based baby powder. Under pressure, the health care company had discontinued its world-famous talc-based baby powder products in the United States and Canada. Read the full story here:

Johnson & Johnson Discontinues Talc Powder in US & Canada

“We will no longer produce or ship the product line,” says the company. Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

The Evolution of PlayStation Consoles Throughout the Years!

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Jun 22, 2020

Childhood memories are a delightful recollection for many of us, but as far as I can remember, my childhood was all about gaming!

That’s what happens when you are the only girl in the household, and you grow up between a brother and male cousins!

As a kid, I had fallen head-over-heels in love with video games while watching them play. One of the most iconic consoles in our households was the evergreen PS (PlayStation).

From there, the console has come a very long way! From just PS to now what is called the PS5, here’s how Sony created and evolution one of the most successful console lines ever!

PlayStation – 1994

The PlayStation will always remain a part of me as it played a vital role in my childhood. I can still recall the system being bulky; the games came in the form of sleek CDs.

Thes system was officially launched in Japan in 1994 and the US/Europe in 1995. It had just three buttons on top and space CD inserting. PS – it was the first console in the history of gaming to sell more than 100 million units worldwide!

Some of the best titles made for the console include Crash Bandicoot (1996), Ridge Racer (1994), Tomb Raider (1996), and plenty more. One of the most attractive features of the PlayStation was the Link Cable.

The PlayStation Link Cable allowed two players to plug into two systems via 2 TVs for multiplayer titles before the internet became mainstream.

PlayStation 2 – 2000

The second generation of the PlayStation came out in 2000, and just like its predecessor, it set a new standard in video gaming.

Although the PS2 was even bulkier, it was a beaut! High Definition 3D visuals, online play, and an integrated DVD player meant movies were just a button press away, without the need for expensive add-ons, definitely value for money written all over it.

The console also had some of the best titles, including Grand Theft Auto III (2001), Ratchet & Clank (2002), Jak & Daxter (2001), and others. One of the most attractive features of the PS2 was its accessories. Gamers had the option of buying SingStar mics and EyeToy camera for gameplay.

PlayStation Portable (PSP) – 2004

Launched in Japan in 2004 and the US and Europe in 2005, Sony had once again set a new standard in the industry.

To be honest, the PSP is one of my favorite classic consoles of all time. Not only can you play your favorite titles, but you don’t have to be glued to a TV screen stuck in one place for hours! You could carry the console on hand with you anywhere and everywhere!

PlayStation 3 – 2006

PlayStation 3 indeed was a sight to see when it was launched in Japan in 2006. It had the mighty power of the PS2 and a lot more.

With this one, High Definition (HD) became standard with an integrated Blu-ray Disc player. Just like with the PSP, players could do a lot more than just game; this includes watching 3D movies.

PlayStation 4 – 2013

Sony PlayStation housed the 8th generation of video games that came in high dynamic range that was integrated for streaming and social media.

In 2016, Sony rolled out the PlayStation4 Pro, which brought the visual fidelity of 4K and High Dynamic Range.

PlayStation 5 – 2020

The PlayStation 5, like me, is a sight for sore eyes! The console immediately received immense love as soon as Sony launched it.

Although the PS5 is new, and is packed with even more features and is AWESOME, the classic consoles will also have an extraordinary place in our hearts as well.

Which console rules your heart?

Share it with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

COVID-19: Dubai is Opening Doors for Tourists from July 2020

By

Web Desk

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Jun 22, 2020

According to several sources, Dubai is opening its doors for tourists again from the 7th of July. It has been over two months since the country had banned the entry of foreigners. The strategy was applied to curb the deadly coronavirus.

The economy of Dubai heavily relies on tourism; it essential for the authorities to open its doors again. As the lockdown eases in the country, the residence will be able to enter the country from the 23rd of June (Tuesday).

However, the entrance will only be approved with a certificate that proves that the person entering the country has recently been tested for the novel coronavirus.

The Gulf Arab States airline posted a picture on their Instagram with the caption:

Welcome back to more stunning window views on Emirates as we resume flights to 30 cities worldwide. #WindowViewWednesday

View this post on Instagram

Welcome back to more stunning window views on Emirates as we resume flights to 30 cities worldwide. #WindowViewWednesday

A post shared by Emirates (@emirates) on Jun 17, 2020 at 8:03am PDT

“Those entering would have to present certificates to show they had recently tested negative for the coronavirus or would undergo tests on arrival at Dubai airports” – Dubai government media office statement, quotes a leading source.

Citizens and residents who are stuck abroad due to a sudden lockdown can finally return home from tomorrow onwards. “The new announcement will allow thousands of people affected by the worldwide restrictions in passenger air traffic since the start of the pandemic to resume their travel plans,” the Dubai media office said in the statement.

Emirates Resumes Passenger Flight Operations From Pakistan to Dubai!

The Gulf Arab state halted all passenger flights at the beginning of March to curb the spread of the virus. Foreign citizens were banned from returning to the country. Some residence were allowed entry after the UAE government approved.

A strict lockdown was imposed earlier in the country, which is now being outlawed. However, restrictions on movement persist. Reportedly, shopping malls have started opening routinely, and private businesses have opened, and people are back to work.

View this post on Instagram

We are pleased to announce the addition of 10 new cities to our fast growing destination network. Emirates will offer scheduled flights for travellers from Colombo from 20 June; Sialkot from 24 June; Istanbul from 25 June; Auckland, Beirut, Brussels, Hanoi and Ho Chi Minh City from 1 July; and Barcelona and Washington DC from 15 July. We are also increasing frequencies on existing services. Emirates will offer connections through @DXB for 40 cities from July, giving more options for customers who wish to return home or those travelling for essential purposes.

A post shared by Emirates (@emirates) on Jun 18, 2020 at 8:00am PDT

Dubai’s Emirates has begun operations at the beginning of June. Gradually, the airline is planning to return to normal in full swing for summers with new sets of mandatory precautionary measures.

We think wearing face masks and taking precautions will become the new norm! Let us know what you think in the comment section below.

For more news and updates, stay tuned to Brandsynario.

3 Alternatives to Try when Truecaller isn’t Working in Pakistan

By

Hera Mannan

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Jun 22, 2020

Earlier this week, social media went into panic mode due to Truecaller being blocked for seemingly unknown reasons.

Truecaller is an integrated caller ID service mobile app developed to find mobile number details with just a telephone number. The app also has a feature that lets users block annoying spam and unknown calls to put an end to mobile spam-like Telemarketing and blank calls.

Social Media Panics as Truecaller Blocked in Pakistan for ‘Unknown Reasons’!

Over 250 million people are using Truecaller, and the app blocks over 3 million spam calls in Pakistan every month.

5 Reasons Women SHOULDN’T Shouldn’t Get Married – According to Rishta Aunty

However, Pakistanis are currently unable to access the app or the website, so here is are three alternatives that you can use instead:

1. Whoscall

Available on both Android and iOS, Whoscall has a repository of over a billion numbers.

Its offline database allows you to identify calls even when your phone isn’t connected to the internet, a function that Truecaller did not have.

The app also lets you block spam calls, specific numbers, unknown numbers, and more.

2. Showcaller

Showcaller is easy to set up, user-friendly, and small-sized (>4MB).

It doesn’t use up too much of your phone’s resources and is considerably less battery-draining as compared to Truecaller.

The app shows detailed caller ID info on incoming calls, including the names and photos of callers.

Other features of the app include an unknown number search, offline database, built-in call recorder, and more.

3. Hiya

Earlier known as Whitepages Caller ID, Hiya is a free caller ID app that identifies the calls you want to take and blocks the numbers and texts you think are spam or wish for whatever reason to avoid.

Similar to Truecaller, Hiya identifies unknown numbers, lets you search for unknown numbers, and automatically blocks spam calls. Moreover, it does not show any ads.

Which one of these alternatives to Truecaller do you plan to download?

How to Recover Hacked Instagram Accounts!

Let us know in the comments below!

Stay tuned to Brandsynario for more news and updates.

Longer Food-Preservation Necessary for Better Nutrition & Safety

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Jun 21, 2020

The quality of nutritional intake is critical for healthy growth and vitality of every human. As the debate on the need for a stronger immune system gains importance, experts stress more on the benefits of fresh-food enriched with vitamins and minerals. However, due to a long supply-chain of foods, from farm to market, special measures must be taken during food-processing, storage and transportation, to prevent wastage, nutritional-loss, bacteria-growth and pollution.

Once it reaches the consumers’ household, food is kept in conventional refrigerators, due to busy lifestyles of the families. So, the vegetables, meat, dairy, fruits and other edibles that we eat have often lost its nourishment value. Hence, additional costs are incurred due to wastage of food, which is produced after long efforts by the farmers and the food-industry.

Pakistan plays an important role in enabling food-security, internationally – so the nation must strive more for Food-Preservation, because if the current practices and scale of wastage prevails, it may increase the possibility of major food-shortages. Thus, more awareness about ‘Food-Preservation Technology’ is needed among the masses.

Technological evolution is enabling new ways of Food-Preservation that are more effective and safer than the older methods like; chemical preservatives and additives, to extend the shelf-life of food. Therefore, Dawlance – the leading enterprise in home-appliances, is now innovating refrigerators, that keep the food healthy and safe for longer without reducing and effecting essential Vitamins and original flavors of the food.

These revolutionary refrigerators fulfill the evolving needs of the society, while featuring new technologies improve the food preservation, preserve vitamins of food and increase cooling retention of appliances. Companies in Pakistan should focus on food preservation and food nutrition as food wastage is a growing concern in Pakistan and across the globe. Furthermore, Pakistan having majority youth population should have healthy vitamins for future generations to grow and prosper.

Cairo Building Hosts Virtual concerts And Qur’anic Recitations

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Jun 20, 2020

Today while all of us are home-bound and are struggling to keep one another entertained, an Egyptian artist is using the back wall of a building in central Cairo to exhibit virtual concerts and recitations of the Qur’an to break the monotony of the curfew imposed to prevent the spread of the coronavirus.

How will this work?

The virtual concerts will include a projector and will begin at 8 p.m. every night in the El-Mounira area as the streets while the entire city goes into lockdown.

The curfew, which began in mid-March, triggered the idea of the virtual concerts to experimental filmmaker and artist Mohamed Allam. The plan did, however, didn’t come into action until mid-June.

Filmmaker and Artist Mohammad Allam

Allam, who’s been residing in downtown Cairo for 11 years and has become familiar with the district stated. “I have tools, like the projector, and I know how to use them,” Allam said. “So I thought, why not take the projector to the street instead of keeping it within the walls of my home. I thought, why not share this experience with the citizens of Egypt.”

He continued, “most of those who live in the area are elderly people, and since the spread of the coronavirus, they have not left their homes. As the sun sets, they usually go out to their balconies, and so I decided to offer them Umm Kulthum concerts.”

The residents of Cairo

The building opposite Allam’s house is free of residents, making it an ideal location for his projector because it does not disturb anyone.

The artist’s work was encouraged by the residents, and he mentioned how he felt he was over the moon when people would go up to their balconies for the virtual concert.

“Several of my neighbors go to their balconies with the start of the virtual concert. I also started live-streaming the shows on my Facebook page,” mentioned Allam. His peers shared videos of his innovation gained immense popularity.

The legal ramifications of the idea

The artist is worried about the legal ramifications of his idea since projecting the images can result in inconvenience for residents living in the neighborhood.

At the same time, he is constructing ways to advance the project. The Cairo based artist is searching for friends who live in nearby buildings to test the idea and see how people of different backgrounds will react to it.

This is an excellent initiative for people who are exhausted from the monotonous routine and are bound in four walls of their home – thanks to the pandemic.

Always Arabia’s Latest Commercial Exhibits A Brave New World

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Jun 20, 2020

Women’s empowerment and gender equality is crucial for our society to assure the sustainable growth of the nation. Several world governors have argued that sustainable advancement is unthinkable without gender equality and women’s empowerment.

US multinational Procter and Gamble’s (P&G) feminine hygiene brand Always has released a new online advert, titled “The New Brave,” describing it as “a movement that celebrates the strength of all women during these challenging times.”

It highlights the strength and self-empowerment of women during the coronavirus disease (COVID-19) pandemic and it’s accompanying lockdowns, encompassing those combatting isolation at home, not seeing family for lengthy periods, managing remote work and school, teaching and learning with children, and adapting to a new meaning of courage.

This is not the first time P&G has strived to rein female empowerment, tying in with its ideologylosophy, which is to be a “force for good.”

Always’ prior campaigns such as “Like a Girl” garnered global honor, and closer to home, its “Generation of Firsts” campaign marked a significant juncture for Saudi women.

In addition to the “The New Brave” advert, and as part of its COVID-19 relief mission, P&G has been laboring with several charities and governments to contribute to those in need, particularly keeping in mind that 70 percent of frontline workers are females.

As the recent advert states: “The recognition and festivity of  this courage are why we will come out of this challenging period stronger, braver, and changed with the realization of our potential, there has never been a better time to claim #TheNewBrave.”

The marketing and advertising enterprises have historically been more about tale than reality, and female idealization rather than empowerment.

Today, however, we’re discovering a sea-change in the way brands represent and market to women, fuelled by social and political movements.

Watch the ad below!

https://www.youtube.com/watch?v=oXdTTiUi1ps&feature=emb_logo

10 Things You Need to Know About the DC Inverter AC

By

Rehan Hashmi

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Jun 20, 2020

The ongoing summer season is probably the hottest in Pakistan. To beat this heat, the best solution is to install an AC at your home. However, the prohibitive cost of electricity makes people think twice about buying one. The modern day innovation of the DC Inverter AC cuts down the electricity cost further when compared with a standard split AC making it a better choice as well as a wiser investment decision.

Not sure what a DC Inverter AC is? Here are the 10 things about the DC Inverter AC you must know.

1) It saves 60% Power

When it comes to power consumption normal AC consumes more electricity, but ORIENT DC Inverter AC because of its advanced technology saves 60% power, lowering the electricity bill. We all know that compressors in standard split AC keep switching On/Off several times and the startup of any motor consumes a lot of power. But in DC Inverter AC, the compressor starts for once when switched ‘On’ and maintains its motor speed according to the requirement of room temperature. It continues to run very slowly and thus, results in lesser power consumption.

2) Low Voltage Operation (No Need for a Stabilizer)

The DC Inverter ACs have the tendency to operate in voltage as low as 140v. They keep running uninterruptedly in low voltage because the 3) power supply converts into a Direct Current (DC) first and then it reconverts into an alternating current (AC) to the primary compressor motor which runs on different speeds.

3) Working on UPS / Generator/ Solar Panel

As the DC Inverter ACs can operate even with low voltage, they can also work on the UPS / Generator / Solar Panel of the required (appropriate) capacity. In Pakistan, where we have to face hours of load shedding daily, this feature is an added advantage. The ORIENT DC Inverter AC is the prime example in this case as it can run on UPS / Generator / Solar Panel of specified capacity.

4) Reaches the Set point of Temperature Faster (High Speed Cooling)

The DC Inverter AC reaches the set point of the thermostat (proposed temperature of the room) faster. Its compressor works at a high speed right from the start and chills the room in no time.

5) No Irregular Fluctuation in Temperature

The DC Inverter AC does not exhibit irregular fluctuations in the room temperature; neither does the room turn warmer, nor does it over cool and leave you shivering. The compressor in the AC continuously prevents over cooling or over heating in temperature.

In the standard AC for e.g , if you have set the temperature to 20 degrees Centigrade , once it reaches this temperature, the compressor turns off and temperature starts rising. At 22, it turns on again and then chills the room at 18 and you will start feeling too cold. Thus, it also exerts more pressure on the compressor.

6) Efficient Temperature Control Ability (Use of Energy)

As the compressor keeps running in the DC Inverter on variable speed, it maintains the temperature efficiently and avoids over cooling and temperature rise. The ORIENT DC Inverter AC can sense the minimal fluctuation in temperature too for example if someone opens the door or window, the compressor will work on variable speed accordingly to maintain the temperature and it is also effective in terms of use of energy.

7) Longer Life of Compressor

The core component of an AC is its compressor, and with the DC Inverter AC, it keeps working continuously at varied speed. The non-stop working does not affect the life of the compressor – in fact it gives it a longer life.

8) Produces Less Noise than the Standard AC

Another plus point to the DC Inverter AC is that it is quieter than the standard AC. Although the compressor motor works continuously, its latest technology controls the noise it produces.

9) Double Utility (Heating and Cooling)

The summer season becomes unbearable in Pakistan and winters just as cold. The DC Inverter AC offers you double utility as it keeps you chilled in the summers and can warm up your rooms in winter functioning as a heater.

10) Budget Friendly for Purchase

Even though ORIENT DC Inverter ACs make use of the latest technology compressors and save energy, they are still affordable. ORIENT DC Inverters are priced well within the range of a standard high quality split AC , starting from Rs. 59,000/-

The Hair & Beauty Industry Calls for Attention to the Government to Re-Open the Industry

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Jun 20, 2020

In light of the outbreak of COVID-19, perhaps the most badly affected businesses have been those that are service-based.

Though axknowledging that the hairdressing industry is a high-risk business in light of the novel coronavirus outbreak, the government cannot turn a blind eye to the industry.

The hair and beauty industry generates a large amount of revenue for the nation and the lack of government support will mean that businesses can only survive on savings, and personal investments of entrepreneurs, for so long.

We Have been closed from the 19th of march till today. It has now been four months since the closure of business for our industry.

We would like an open dialogue to exist between the government, with a timeline as to when we will be allowed to open; failing which we will have no choice but to open salons, the only other option being closure of hundreds of salons.

Another concern regarding this is that many women from low-income families, have used this skill to be able to become breadwinners of their families.

The prolonged closure of salons & spas around the country will result not only in a massive unemployment spike, and will therefore increase the economic burden already felt by many households.

More attention must be given to this industry, also due to the fact that the taxation paid by such businesses adds up to a large amount, taking into account those collected by the Sindh Revenue Board and the Federal Revenue Board.

Many of such businesses have already formulated stricter SOPs than the sectors that are allowed to be operational at the moment. We have the onus of adhering to both international as well as national regulations.

With all these factors putting more pressure on the hair & beauty industry with each passing day, the government needs to give more attention to the industry and offer relief so that businesses may cope, and will not have to resort to closure of businesses and the laying off of staff.

Nabila, President of PHABA says:

Our salons have been shut for over 3 months. We have had to pay staff salaries, utilities and rent without any income or support. While it would be very easy to play victim and ask for monitory help from the government, all we are asking for is permission to open our salons for a limited time period, few days a week catering to a small percentage of clientele with strict SOPs so we can sustain our selves. Nabila

Saeeda Mandviwalla – Vice President PHABA says:

Women led Buisness like salons are fundamental to promote women empowerment, jobs and Economic revenue in the country.

foodpanda Delivery Rider Encounters a Never-Seen Before Robbery Incident!

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Web Desk

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Jun 19, 2020

A CCTV footage showing a foodpanda rider getting mugged in Karachi has become viral on social media platforms.

Muhammad Noman was on his daily delivery routine at Nazimabad, Sector 1 on 15th June 2020 where he encountered an incident as two men approached him on a motorcycle, in an attempt to rob him.

A scene that plays out on streets across Pakistan almost daily, only this time there was an unusual twist.

According to the CCTV footage, two masked men on a motorcycle approached the stopped delivery rider completing his delivery while passersby crossed the scene.

The robbers then continued to take their victim’s possessions but were then seen hugging their victim, shaking hands with him and returning all his possessions.

This bizarre turn of events has puzzled Pakistanis across the country.

The victim of the scene, Noman, started crying and requested the robbers to return his possessions. The two men felt Noman’s plea and returned his money.

The mixed emotions of kindness, adversity and sensitivity have made this one of the most watched and talked about videos online over the last week.

In his own words, Noman said (translated from Urdu): “I was confused for a second, thought they were people I know because they approached me saying ‘Salam’ and ‘How are you?’ etc.

When I realized what just happened and saw them leaving I asked them for my phone and money back, I also teared up, which is probably why those guys felt bad for me and returned everything.”

When reached for comment, foodpanda’s CEO Nauman Sikander Mirza said:

“Riders are essential frontline workers and our heroes.

They brave difficult conditions every day to deliver vitally needed food and groceries to your home so you can avoid going out and lessen the risk of Covid-19 for you and your family.

In this instance, I am relieved that Noman is safe and his possessions were returned, but I urge the authorities to do more for the protection of our hard working heroes.”

Nauman Mirza also shared that foodpanda already provides all its delivery riders road safety training, Covid-19 protection gear, health insurance and accidental death coverage. Insurance coverage is free of cost for all riders.

In incidents of criminal activity, if a rider is mugged, he/she has the provision to go to the rider ticketing platform where the rider needs to provide a copy of the valid FIR of the incident.

Upon provision of the valid FIR, the looted amount is waived off from the rider, which is completely borne by foodpanda, in order to protect the rider from financial losses.

Each rider operates in a limited zone of 4-5 kms radius so as to save their fuel cost with a designated department dealing with rider compensation which closely monitors rider’s earnings; with bonuses being provided regularly.

Amidst COVID, where organizations laid off their resources, foodpanda was the one of the few companies in Pakistan to provide earning assistance and ration support to their riders in areas where operations were halted due to the lockdown.

As Pakistan’s leading food delivery company, foodpanda ensures the safety and security of its fleet of more than 15,000 riders across the nation. For now, it’s nice to see that even Pakistani robbers have a heart and sensitive spot for people earning an honest living.

COVID 19 – Patients Who Are Asymptomatic Might Have Lower Immunity Levels

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Jun 19, 2020

A question that has troubled scientists since the appearance of the pandemic is – does everyone infected with the virus generated antibodies – and if so, how long do they last?

The latest research exhibited on Thursday states that people who contract COVID-19 but don’t show any indications might have considerably lower levels of immunity against the novel virus compared to those who become severely ill.

The majority of virus victims show relatively insignificant signs of infection, and a small proportion shows no symptoms at all.

The two groups of patients

Very little is known about this asymptomatic group of people, given that they are far less likely to be tested than those who go on to develop severe symptoms, including respiratory difficulties.

Researchers in China compared two groups of individuals infected with COVID-19 in Chongqing’s Wanzhou district: 37 who showed symptoms versus 37 who did not.

The researchers assessed blood samples from both groups taken a few weeks after regaining and found that just 62.2 percent of the asymptomatic group had short-term antibodies, compared with 78.4 percent of symptomatic sufferers.

After eight weeks of healing, antibody presence had subsided to 81.1 percent of asymptomatic victims, compared with 62.2 percent of symptomatic patients.

Lower levels of anti-inflammatory

Furthermore, asymptomatic patients established to have lower levels of 18 pro and anti-inflammatory cell-signaling proteins than the symptomatic group, suggesting a weaker immune reaction to the novel coronavirus.

Authors of the study, which was disclosed in Nature Medicine, said their findings called into question the idea that everyone who has had coronavirus is invulnerable to future infection.

Immunity Passports

The IgG antibody levels in the patients also began to decrease within three months of infection in a considerable proportion of the asymptomatic victims, the study reported.

This conclusion, along with prior analyses of neutralizing antibodies in patients recouping from COVID-19, highlights the potential risks of using ‘immunity passports’ and supports the consequence of public-health interventions and widespread testing, the researchers announced.

They figured that further study in larger groups of symptomatic and asymptomatic victims is urgently needed to determine the length of antibody-based immunity.

Indus River Dolphins, One of World’s Rarest Species is Found in Pakistan!

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Jun 19, 2020

Indus River Dolphin Pakistan — PC: SciDev

There are many rare species around the world. Unfortunately, many of them are a day away from extinction. Animal rescuers do their best to protect, preserve, and breed these species so that they may live longer.

One such species which is found in Pakistan and River Beas is the Indus Dolphin. It is said that this breed is one of just four remaining freshwater dolphins species left on the planet.

Furthermore, it is one of the only two species know side-swimming, a behavior in which it lies on its side and flaps its tail.

Destroying their Natural Habitat

Unfortunately for these beautiful sea creatures, being trapped due to the large dams, commonly known as barrages, has become a considerable threat. These dams restrict their movements to roam freely in the water during the monsoon season.

The construction of the barrages destroys their natural habitat. Not only have they restricted the dolphin’s ability to migrate, but the diversions can lead to low water levels where these dolphins often get trapped.

Indus River Dolphins in Sindh

indus dolphins — PC: National Geographic

A majority of the dolphins have found themselves concentrated mostly near Sindh in-between 410 miles of water from Guddu to Kotri barrage.

According to studies conducted by Uzma Khan, Asia coordinator for WWF’s River Dolphins Initiative, DDT, and other pesticides in the animals’ tissue because of water pollution and other industrial waste dumped into the Indus.

The Importance of Preserving the Indus River Dolphins

To help in preserving the species, WWF and the government have curated programs which help in creating awareness among the locals. These locals are given training in how to help save stranded dolphins, which is assisting in the effort.

According to Khan, there are 1,987 Indus dolphins in Pakistan, from 132 back in 1972.

“If you go downstream from the Guddu [barrage], and you keep sailing, there comes the point where you see dolphins everywhere around you,” Khan says. “It’s overwhelming because they’re everywhere.”

At the same time, she says, “it’s a situation which can be challenging because all these dolphins are just in one stretch of the Indus River.” She tells National Geographic.

The Indus River Dolphin is locally called bhulan in the Urdu and Sindhi languages. According to Mir Akhtar Talpur, a field officer for Sindh Wildlife Department, a government agency, the dolphin “has been in the Indus for thousands of years, and is a mark of the Harappa civilization”.

The Harappa descendants consider the dolphin as a part of their heritage. The dolphins have become a part of stories and tales that fishermen tell their offsprings. One such tale is about a woman who offers butter and milk to a mystic patron of the river, the waters part, and she safely crosses to the other side. However, when she makes an unacceptable offering, she is then transformed into a dolphin by the river spirit.

Boost for Tourism

indus river dolphin tour — PC: Zeb Travels

For the locals, the dolphins are a means of generating revenue as the demand tour boats for dolphin sighting is quite popular among tourists.

Have you ever seen an Indus River Dolphin?

Share your memories with us in the comments below!

Stay tuned to Brandsynario for more news and updates.

Celebrate Father’s Day With These 7 Quarantine Inspired Ideas

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Jun 19, 2020

Father’s Day is on Sunday the 21st of June, and all of us wish to do something extra for our dad to celebrate his day with him. However, this June, rather than sitting at home doing nothing, try these fun, unique, and tasty ways to celebrate this special day.

While most dads don’t expect anything significant for their day, this year, try a few of these quarantine-inspired ideas to show your dad’s appreciation and love for all that he does for you and your family.

1. Classic sports highlight

If your dad is a sports junkie, then search for some unforgettable moments in sporting history on YouTube and watch them with your dad with some munchies. You can ask him about some of his favorite sports highlights and have him share his memories if he was at the game or witnessed it live on TV.

2. Bake him a cake

Go ahead and bale him a delicious cake made with lots of love. Find one that best matches his flavor preferences, and then dress it up with decorations that suit his interests.

3. Get him balloons from Bazzle.pk

Who doesn’t love balloons? Regardless of how old you are, balloons always manage to put a smile on your face and lift spirits! Bazzle.pk offers a variety of aircraft that you can purchase for your pops! Let this Father’s Day be a little different; let this one be the one he would never forget. Let Bazzle take care of the smile on your father’s face, and you just sit and enjoy his sheer happiness.

4. Prepare a game night

Get yourself a carrom pool, scrabble, and ludo and get it going with your dad. If he’s a stickler about screen time, give dad what he wants this Father’s Day: quality bonding time with the entire family. Once you convince everyone to step away from their screens, battle it out over a few board games, or see how well you can work together with.

5. Serve him a hearty brunch

Begin his day with a feast fit for a king, complete with some cheese omelet or pancakes, paratha or waffles, qeema or scrambled eggs, and whatever he likes! You can serve his brunch with a note that tells him how much you love him.

6. Host an outdoor movie

Shine a projector against a blank wall, and pick one of your dad’s favorite movies to watch. For a real theater experience, serve popcorn, candy, diet coke, and laugh.

7. Go for a bike ride

A great way to get outside while still, social distancing is to take a bike ride. Even if it’s just around your neighborhood, riding bikes will give everyone some (and let’s be honest, much-needed) exercise and right now.

Pakistan Sends 38 Names to Amazon for Registration

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Jun 19, 2020

Pakistan has been trying its best to increase efforts in the e-commerce industry for some time now.

To expand its reach to the outside world, the country has submitted names of 38 exporters to be registered with one of the biggest e-commerce giants, Amazon.

Reportedly, these exporters will be exporting items, including surgical items, sports goods, and home textiles. However, this list will expand shortly if the trial remains successful.

Director General-WTO, in a video message, applauded Pakistan’s step towards the e-commerce sector and was shared will all of the participants.

The State Bank of Pakistan, Federal Board of Revenue, Ministry of IT and Telecom, Securities and Exchange Commission of Pakistan (SECP), National Information Technology Board, and other nominated members of the council including the provincial departments of industries and commerce, provincial revenue authorities, Pakistan Post, federal and provincial consumer rights commissions/councils, telecom companies, online marketplaces, Fintech sector representatives, freelancers, banking sector and logistics companies had attended the meeting.

Adviser to Prime Minister on Commerce and Investment Abdul Razak Dawood appreciated the effective implementation of the e-commerce policy. During the meeting, he emphasized the importance of e-commerce and how it plays a vital role in the country’s economy.

He also highlighted the importance of digital adaptation to connect small and medium enterprises (SMEs) with digital platforms for access to global markets.

State Bank of Pakistan (SBP) official said that the regulatory framework for the facilitation of cross-border B2C (e-commerce) had been developed. The businesses will adopt it after the FBR has designed an e-commerce module based on the Web-based One Customs (WeBOC) system.

This new venture is a significant step for Pakistan in opening multiple doorways of opportunities for promoting trade as well as exploring new markets for exporters.

We wish these exporters all the very best.

Stay tuned to Brandsynario for more news and updates.

POCO F2 Pro: The Ultimate Flagship Killer

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