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Here is Why Dahab is the Ideal Red Sea Resort Town in Egypt

Red Sea
Image Source/ CNN
Dahab is a small red sea town in Egypt that has become a hotspot for nature lovers, thrill-seekers, and adventurers. It is said that the red sea town is so alluring that tourists often visit and stay here forever.
Tucked in the shadows of Egypt’s Sinai mountains, inland tourists are having the time of their life as they wait out on the ongoing pandemic: the novel coronavirus. The resort is just an hour’s drive from Sharm El Sheikh.

So why has this small town become a touristy spot? 

It is because this small town is full of summer activities. Tourists love the beach and the resort; the area fulfills the requirement. Visitors come here to relax and admire different shades of blue while they leave behind the hustle and bustle of city life.

What makes the red sea resort so fascinating? 

Tourists can enjoy the location for the entire year as the weather is perfect. Another reason is affordability; the area offers affordable accommodations, handicraft shops, cafes, tour operators, and much more. Let’s not forget that the vibe alone in this town is fascinating!
Red Sea
Image Source/BBC
Dahab’s community is vibrant and multicultural. It comprises of Egyptians from the mainland, local Bedouins, and international immigrants.
A Russian immigrant, Julia Limonova, moved to Dahab three years ago. She says, “You feel yourself here, You can find your circle because there are so many different people like free divers, divers, kite surfers, windsurfers, and yogis. And there are different nationalities like Russians, Ukrainians, Germans, and Italians.”
It is notable to mention that there are no cases of novel coronavirus as of now in the area. However, there is a possibility that the claims have not been reported due to the lack of testing in the Red Sea town.
Rahma Zein from Cairo, who chose to stay back in Dahab, says, “No one is talking about the coronavirus here. In Cairo, you are constantly bombarded with the news,” which can be harmful to your mental health.
“It takes a psychological toll, and I believe that when your psychology is down, your immunity is down. Being here and not being engrossed in the conversation of coronavirus really helps you just be and brings a certain level of normality.”
“On a normal day, I wake up, make breakfast, go for a free dive, hang out on the beach, take a hike, eat then sleep,” she adds.
“In between sessions, I make phone calls and do my work.”
Sounds divine. Do you want to quarantine in Dahab too? Let us know in the comment section below.
For more travel news, stay tuned to Brandsynario.

The HUAWEI Y Series Revolutionizes the Entry-level Segment with the Introduction of a HD Camera & Super Long-Lasting Battery

Huawei Y6P
PC: Huawei

Huawei’s entry-level Y Series has a reputation for bringing in features from more premium phones, giving it a competitive edge in its segment.

Be it camera, battery life, overall performance or even design ethos, each device in the HUAWEI Y Series is designed to make premium features accessible to more users.

This is evident in its success in being a popular choice among customers since its inception in 2015.

Pioneering the entry-level segment, each device in the HUAWEI Y Series brings a fresh wave of innovation to its users, bringing to them new features and stylish designs with every smartphone.

Huawei added two new smartphones to this series, both of them packing powerful features, while also being unique in their own aspects, the HUAWEI Y6p and HUAWEI Y8p. Both of these phones come with a wide range of interesting innovations that not only make them better smartphones, but revolutionizes the entry-level smartphone segment with some never seen before features.

First up is the HUAWEI Y6p that takes a different approach to changing things around in the entry-level segment. Aimed at users who do more with their smartphone and demand more battery life, this new smartphone comes with a massive 5000mAh battery that not only lasts long during intensive use, but can also act as a power bank to charge other devices.

As with all Huawei products, this new addition also comes with a powerful camera setup in the form of its 13MP Triple Camera setup with a 13MP main camera which excels in low light, a 5MP Ultra-Wide and a 2MP depth sensor for natural bokeh effects. This is complemented by an 8MP Selfie camera upfront as well.

Along with its large battery, the HUAWEI Y8p is also a powerhouse, with 3GB of RAM for smooth running of apps, 64GB of storage and an MTK Helio P22 processor for efficient performance.

Another one of its standout features is in regard to its audio. Thanks to HUAWEI SuperSound, audio is louder, clearer and sharper than ever before, while additional features like FM radio that doesn’t need earphones to act as antenna, 9.1 channel sky surround sound for immersive audio and party mode, further provide everything an audiophiles needs.

In terms of display, the HUAWEI Y6p features the 6.3-inch HD+ display with a resolution of 1600×720. The back of the phone comes in beautiful colors of Emerald Green, Phantom Purple and Midnight Black while also housing the rear fingerprint sensor.

Next to that is the HUAWEI Y8p, which brings to the segment a 48MP AI Triple Camera, powerful performance and a stunning display. Its camera setup is quite impressive for an entry-level smartphone, in fact it is something that one would usually find on a more premium device. The setup consists of 48MP main camera, 8MP Ultra-Wide angle camera and a 2MP depth camera for bokeh effects.

However, what truly shines in this setup is the HUAWEI Y8p’s capability for low light photography with the Handheld Night Mode that uses on board AI and camera sensors for well-lit shots in low light situations.

This camera setup also brings to the entry-level segment a master AI that can recognize up to 22 scenes while shooting and intelligently adjusts any settings required for a perfect shot. Selfies are also vastly improved thanks to the 16MP AI Selfie Camera.

 

The HUAWEI Y8p also brings in outstanding performance with 6GB of RAM for smoother running of apps and software, with a massive 128GB of storage. It is powered by a 4000 mAh battery for all day performance, and runs on the Kirin 710F chipset with EMUI 10.1 for smooth and efficient performance. The HUAWEI Y8p also boasts its 6.3-inch HUAWEI Dewdrop OLED display, a first for the series. The display comes with an FHD+ resolution of 2400 x 1080 and even features an In-Display Fingerprint sensor, something not seen before in the series. The HUAWEI Y8p also continues with elegant design ethos with a 3D Curved Back design with nature inspired colorways of Breathing Crystal and Midnight Black.

How Facemasks Alter Our Interactions with Others

Facemasks
Image Source/ProPakistani & ZipNiqab

Facemasks alter our interactions with other people to quite an extent. Currently, the world is going through a pandemic where thousands have lost their precious lives due to the novel coronavirus. To curb the virus, more than 50 countries have mandated to follow standard operating procedures strictly.

One of the primary directives mandated is to wear a facemask in public places. While many countries have still locked down major cities, few of them have finally started to go back to what was once called ‘normal’.

Facemasks
Image Source/ University of South Florida

In some Asian countries, people already wear facemasks because of the pollution, while many other countries are newer to the practice. People are struggling with something covering their faces at all times.

“It’s hard to breathe with a mask on” and “I can’t have a proper conversation because my words sound muffled” are two common objections, according to BBC.

Humans are prone to process faces as a whole and connect words to facial expressions. Covering face with masks will hide most of the face hence making interactions with others difficult.

Psychologist Rebecca Brewer studies facial expression from the Royal Holloway University of London. She says, “When we cannot see the whole face, such holistic processing is disrupted.”

“But millions of women around the world wear face veils every day with few apparent problems with hindered communication,” points out Sandy Ong from BBC.

However, Aleix Martinez has a difference of opinion. He says, “The fact that you’re wearing a mask or that you have your face covered should not prevent others from understanding what you’re trying to express non-verbally.”

Al Zayer, a woman living in Saudi Arabia, says her colleagues and aunts covered their faces. The only way she understood what they were trying to communicate was when she paid more attention to the body language, eye contact, tone, and hand gestures. She says, “It wasn’t hard, but it was very different.”

Facemaks
Image Source/ New Statesman

Facemasks will likely become widespread and common. It is best to get the hang of it and learn to communicate while having it on.

Al Zayer’s experience demonstrates that the interaction with masks may have altered, but it is unlikely that you can’t communicate. Specific charities, however, are concerned about the deaf communities as communication for them will become a huge problem.

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

Shani Arshad’s Corona Remix of Servis Shoes Jingle is a Must Watch

Jingle

Shani Arshad’s jingle is creating awareness about staying healthy during COVID-19. With the pandemic wreaking havoc on us, its difficult to find solace in things, but various activities like cycling, cooking, and running have helped people maintain their sanity. The masses are also relying on TikTok challenges to keep them thoroughly entertained.

One such challenge that took the social media by storm was the #ServiceShoesChallenge, where people made videos on the famous jingle of Service Shoes.

Since you all loved the old Servis Ad so much, we decided to turn it into the #ServisShoesChallenge. Whether you are…

Posted by Servis on Friday, June 12, 2020

That’s when the singer Shani Arshad flaunted his skills, and while he was adequately covered with masks and gloves, the singer chanted another catchy version of the Service Shoes.

A playback singer and songwriter, Shani Arshad broke into the music industry as a keyboard player.

The song is an awareness for people to maintain social distance, follow precautions, and maintain hygiene. So, guys, listen to Shani as he brings you a lockdown version of Service jingle.

Servis Shoes By Shani Arshad – Corona Remix

Shani wears gloves and mask even when he is composing songs. Shani takes his health seriosly. Be like Shani.Here is the #Lockdown version of #ServisShoesForEveryone jingle. A #MarketingPhirSay exclusive. Thank you Shani Arshad (Singer) and Haris Qadeer (Lyricist)

Posted by Marketing Phir Say on Wednesday, June 17, 2020

This is the perfect way of conveying the message across that the novel coronavirus is a deadly disease, and we must take precautions to avoid it. Arshad has cleverly told people to stay in quarantine and be smart.

The singer’s musical breakthrough arrived when he was 18 with a track he produced for Junaid Jamshed’s solo record, ‘Dil Ki Baat.’ Right after that, he tried his hand at television commercials, composing hundreds of jingles in a span of very little time.

Arshad has worked with several of the country’s top musical names like Sajjad Ali, Shafqat Amanat Ali, Raheem Shah, and Najam Sheraz, to name a few.

Furthermore, his film career includes the title song he composed for Priyadarshan’s Bollywood movie, ‘Khatta Meetha’; and locally for critically acclaimed ‘Main Hoon Shahid Afridi’ (2013), ‘Na Maloom Afraad’ (2014), ‘Bin Roye’ (2015) and the most recent work with the soundtrack of ‘Actor in Law’ (2016).

His work speaks for itself, and this quarantine jingle has topped it all. Service challenge had people flaunt their creativity while having fun in lockdown, which is another plus for the brand. It’s a great marketing strategy that involved all the customers of Service having a ball.

Watch this fun service challenge video below:

So here we are with another trending video these days 😝✌️#ServisShoesChallengeDon't forget to follow us on YouTubehttps://www.youtube.com/channel/UCtF63n7tpLw2ZBnHpajm2Jg#meemsquare #meemlife #meemhome #meemcouple #ServisShoes #memes #memesdaily #herapheri #phirherapheri #advertisment #bigboss13 #bigbossmemes #corona #coronamemes #quarantine #quarantinelife #covid_19 #covıd19 #coronavirus #covid19memes #memes #couplememes #funnyvideos #bollywood #couplegoals #pakistanidrama

Posted by Meem Life on Saturday, June 13, 2020

Here’s another fun jingle that you might like: 

#ServisShoesChallenge feat. Life at LGS DefenceFollow on Instagram for more content: https://www.instagram.com/mirsabbaig/?hl=en Servis

Posted by Mirsab Baig on Tuesday, June 9, 2020

So are you all doing everything you can to remain healthy during the deadly COVID-19? Let us know.

Heinz’s Products Get a Cohesive Touchup For Global Brand Refresh

Heinz
Image Source/ Ad Week

Heinz’s Products get a cohesive touchup for Global Brand Refresh by Jones Knowles Ritchie (JKR), a London-based global agency. This makeover aimed to bring consistency across all brand products and align its identity in all markets.

The London-based agency has made significant changes in the logo of the brand and refreshed the visual identity. The idea was to have cohesive packaging across all products. In this way, brand marketing would tap into all markets with the same continuity.

Heinz
Image Source/ Ad Week

People in the brand world might as well have never noticed that Heinz didn’t always have a completely uniform packaging or typeface all these years, not unless you’re a designer.

Heinz
Image Source/ Ad Week

Before the makeover, the global food giant had a variety of branding options with different versions of the Heinz logo, sometimes typed in upper case for a particular product, or sometimes typed in lower case for another, sometimes straight and sometimes curved.

Heinz
Image Source/ Ad Week

Heinz has about 20 categories of products, which include beans, mayonnaise, and ketchup.

Jones Knowles Ritchie’s managing director, Jonny Spindler says, “Heinz is a brand for everyone, loved by everyone. You can find it in Michelin-starred restaurants through to roadside cafes around the world,”

 

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@MarioLopezExtra makes Simply Heinz simply adorable.

A post shared by Heinz Ketchup (@heinz) on

Celebrating Simple Greatness

“With that in mind, we wanted to create brand unification across categories, geographies, and brand experience touchpoints so that no matter how or where you experience Heinz, you’re able to celebrate its simple greatness.”

Victoria Sjardin, VP of international marketing at Kraft Heinz, added: “We know that iconic, distinctive assets are key to enhancing the effectiveness of your brand through all channels—whether that be paid, earned or owned. Working with JKR, we have created a cohesive set of assets that will help align the Heinz brand across all markets, uniting everyone behind the brand purpose to help deliver growth long term.”

Products with fresh branding have already rolled out and hit shelves in many countries.
Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

Emma Watson Joins the Board of Gucci-Owner Kering

emma watson
PC: CNBC

Harry Potter famed starlet, Emma Watson, is one name that everyone recognizes. She is a philanthropist, an activist, and has been the face of many campaigns.

Watson, who wears many hats, has now added a new feather. She has now joined the board of the French fashion giant and Gucci-label owner, Kering!

Reportedly, Watson will chair Kering’s sustainability committee; shareholders are in favor of this move. For some time now, Kering has been facing criticism over a record of sustainability.

The Kering group announced this major news on their official Twitter page!

The Disney star has been known for her sense of style and has been adored for her top-tier designer’s picks, be it red carpet events or any ordinary public appearance.

Watson is also the ambassador of the ‘Good On You’ app, which is a rating-module for fashion brands based on their ethical and sustainability credentials.

Along with Watson, Kering also added two other big names to its board, Tidjane Thiam, former CEO of investment bank Credit Suisse Jean and Liu president of Chinese ride-sharing business Didi Chuxing.

Emma Watson’s Fashion Career

people tree
PC: Pinterest

This is not the first time a brand has approached the ‘Little Women’ star. In June 2009, she announced a partnership with Burberry as the face of their Autumn/Winter 2009 campaign.

In 2010, she appeared in Burberry’s Spring/Summer campaign with her brother Alex. In 2011, she was bestowed upon with the awarded the Style Icon award from British Elle by Dame Vivienne Westwood. Following that, she became the face of Lancôme the same year.

Moreover, in 2009, she becomes involved with People Tree as their creative advisor for their spring line, which was launched in 2010. The collection received a lot of praise from critics. She then found herself on Teen Vogue, Cosmopolitan, and People.

Watson the Philanthropist

Emma Watson UN
PC: Times Magazine

Asides her career and her green thumb in fashion, Watson is an educational activist who has promoted female education in a country like Bangladesh and Zambia. She is also a UN Women Goodwill Ambassador and is widely known for her UN campaign called HeForShe.

She is one of the most recognized influencers and motivational speakers who vision a progressive world where men and women are equal in every aspect.

Stay tuned to Brandsynario for more news and updates.

Kristen Stewart To Star as Princess Diana In Pablo Larraín’s ‘Spencer’

Kristan Stewart
Image Source/ Deadline

According to Forbes, Hollywood star, Kristen Stewart will be playing the role of iconic Princess Diana in filmmaker Pablo Larrain’s upcoming venture, ‘Spencer.’

What is the storyline of the film? 

The film covers three days in the life of Princess Diana in the ’90s when she decided her marriage with Prince Charles was not working out. The setting takes place in the House of Windsor in their Sandringham estate in Norfolk, England, during her final Christmas holidays.

 

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Comment your birthday and find your twin ✨ #kristenstewart

A post shared by Kristen Stewart (@kristenstewartx) on

It is reported that Steven Knight-script is an excellent deal for the virtual Cannes Market. The production of the film is all set to take place at the beginning of 2021.

 

View this post on Instagram

 

#kristenstewart #tb

A post shared by Kristen Stewart (@kristenstewartx) on

Overlooking the financial plans for the production of the film, CAA Media has sealed the deal. Alongside Endeavor Content, it will also be representing the United States distribution rights. However, international rights are not covered as yet. FilmNation has taken the responsibility of introducing the film to foreign buyers at the upcoming Cannes market.

The audiences well recognize Kristan Stewart for the role of ‘Bella’ in Twilight Films. Her notable performances include Jodie Foster in Panic Room and Clouds of Sils Maria, Amazon Studios’ Seberg and Sony’s Charlie’s Angels, directed by Elizabeth Banks.

 

View this post on Instagram

 

Happy birthday to Robert Pattinson ❤️🎂 #kristenstewart #robertpattinson #taylorlautner #happybirthday

A post shared by Kristen Stewart (@kristenstewartx) on

If you’re someone who enjoys films or series based on the Royal Family, we suggest watching ‘The Crown’ on Netflix. The show has come out with three seasons as yet. Next season hopefully, will include Princess Diana’s character too!

The Crown on Netflix is principally written and created by Peter Morgan. The show is produced by Left Bank Pictures and Sony Pictures Television.

 

View this post on Instagram

 

A new era begins. Olivia Colman, Tobias Menzies, and Josh O’Connor star in The Crown Season 3. 17th November.

A post shared by The Crown (@thecrownnetflix) on

Fun fact: For each of the seasons, the actors have been switched to portray the Queen’s life as realistically as possible.

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsyanrio.

6 Ways You Can Gain More Views On TikTok Instantly

gaining views on tiktok
Source/ Forbes

TikTok was one of the most downloaded apps of 2019, so it comes as no surprise that there are millions of users on the platform. With more and more stars dominating the app, people have been wondering how to increase their chances of getting followers and views.

The app rolled out in 2017 to an amazingly fast reception, especially among younger Internet users. With more than a billion downloads of the Android app already completed, the Tik Tok ecosystem is vast, diverse, and for many users, a route to fame and fortune.

It’s only getting more prominent and accessible each day, and it’s getting harder for content to be noticed, so we’ve rounded up the best tips to get more views on the app.

So, if TikTok has been new best friend during quarantine, this is for you!

1. Use hashtags 

getting views on tiktok
Source/ TechJunkie

You can gain popularity and be noticed by others via hashtags. For instance, if you’re trying out a viral dance challenge and hashtag the name of it, anyone that clicks on it will be able to see your video, too – increasing your chances of getting more views.

2. Share on other social media platforms

gaining views on TikTok
Source/ Insider

People who already have a huge number of followers on different social media apps share their TikToks on other platforms such as Twitter, Instagram, etc. to bring their existing audience to their TikTok.

3. Interact with other TikTok users

gaining views on tiktok
Source/ MediaTrix

One of the easiest things you can do to boost the number of your followers is to interact on the app. Engaging with your followers or any other users by commenting on other videos will encourage people to click on your profile and check out your content as well.

4. Upload high-quality content

gaining views on tiktok
Source/ TeenVogue

By sharing high-quality entertainment, it will make it easy on the eye for users and more likely that they’ll watch and share your clips.

5. Post regularly

gaining viewers on tiktok
Source/ Brandsynario

Since the app is so flooded with various types of content, posting regular clips will increase your chances of getting those views as your videos are more likely to be seen, leading you to appear of ‘For You’ page.

6. Profile Picture

gaining viewers on tiktok
Source/ RedBubble

A great profile picture will surely increase the likelihood that you’ll gain followers fast. Whether you’re an individual or you’re in a group, adding a high-quality and engaging profile picture is going to entice people to follow your videos.

Stay tuned to Brandysnario for the latest news and updates.

McDonald’s Slashes its Service Time for Drive-Thru

McDonald’s
Source/ BBC

McDonald’s slashed 25 seconds off the U.S. drive-thru time during the coronavirus pandemic as it has been regulating with a limited menu to help simplify operations. That’s a considerable development in a metric that has plagued the fast-food giant for ages.

Service times at the drive-thru, where the majority of its U.S. earnings is derived, have been stubbornly high by business principles – that is, until the Chicago-based fast-food chain opted to reduce its menu offerings temporarily during the coronavirus pandemic, eradicating the all-day breakfast selections that had enabled drive development under the leadership of prior CEO Steve Easterbrook.
McDonald’s
Source/ Business Insider

McDonald’s doesn’t intend to stick with the new slimmed-down menu, current CEO Chris Kempczinski told during an investor presentation on Tuesday. Various franchisees, however, are calling for making the simplified menu.

The current CEO didn’t sketch specific items that might repay to the menu. But plans for a new chicken product and breakfast baked goods were paused during the pandemic, and now the U.S. team has to find out when it makes sense to add those to the lineup.

McDonald’s is also still assisting on a loyalty program but is aware of whatever it puts in place; it can’t impede the speed of the drive-thrus, he declared openly.

McDonald’s has been banking on its drive-thru lanes, as well as delivery, to fulfill a craving during the pandemic. Now, as McDonald’s locations begin to reopen their dining rooms, business is foreseen to get an incremental bump.

Furthermore, the chain is anxious to see a recovery in its breakfast business in particular, which has been under more pressure than other times of day, as insufficient people are heading out to work or school and therefore aren’t making a pit stop for an Egg McMuffin, hash browns or coffee.

McDonald’s held back the marketing breakfast as it realized there weren’t going to be multiple morning buyers, but is now starting to ramp those.

On Monday, Burger King proclaimed a limited-time Croissan’wich starring an Impossible plant-based patty.

Furthermore, talking about beverage news, on Tuesday, Dunkin’ announced it would begin selling Dunkin’ Refreshers, which are drinks blended with iced green tea, B vitamins, and flavored fruit concentrate.

McDonald’s notifies sales at its longstanding U.S. locations, or same-store sales, fell 5.1 percent in May, tremendous growth from a 19.2 percent decrease in April.

Trips to McDonald’s continued to stay down, particularly at breakfast, the company mentioned.

Google Releases Pakistan’s Search Insights for Brands

google pakistan insights for brands
PC: Google

For the first time in Pakistan, the online search giant, Google released a comp thought leadership report Insights for Brands based on  What Pakistan is Searching for online?

Online search is one of the most important indicators of consumer intent in society these days. The insights from the search are useful for all businesses who are looking for ways to engage with their audiences, online.

Pakistanis, along with other purposes, mostly consume their internet for personal entertainment, restaurant guide, product research assistant, and all-around source of truth.

“Pakistanis and their smartphones are inseparable — always on the lookout for the best experiences and deals within their vicinity and at the same time seeking authoritative information during these trying times,” said Faraz Azhar, Industry Head for South Asia, Google Asia Pacific.

“Our research found rising levels of consumer sophistication, interest in more sustainable products and services, and a move towards a healthier lifestyle as some of the biggest drivers of behavior in the last 12 months. Also, digital video continues to boom with local content on YouTube representing Pakistan’s favorite online destination.”

In the newly released report, Google outlined five key trends that are shaping how Pakistanis search as well as their curiosity on the impact of reduced  human mobility on the environment:

  1. Increasingly sophisticated consumers
    Consumers expect Search to understand the intent behind what they need and deliver the best, most helpful answers. They want high-quality products that are available with a convenient digital experience. 4 in 5 Pakistani consumers research products online before a purchase, and they switch between online search and video.

    They also want quick access to products and services: 138% growth in “near me”  searches and 1.5X increase in “same day delivery” queries between 2018 to 2019. ‘Fast delivery’ searches increased by 1300% and online grocery delivery searches increased by 300% when the pandemic began.

  2. Towards sustainability and conscious consumption
    A combination of the state of the world and an overall rise in awareness has seen the rise of the environmentally conscious consumer. Over a one year period these searches have risen sharply across Pakistan: “climate change” by 1.5X, “electric cars” by 1.5X, “reusable” by 1.3X, and “cimate change” by 1.5X. Users were also curious about the visible impact on air quality and pollution levels, with searches for ‘clear skies’ increasing by 300%; ‘clean air’ by 225%; and ‘clear water’ by 217%.
  3. Digital video continues to boom
    Video streaming and sharing platforms are where Pakistanis get their fix of information, entertainment, news, and sports. The primary drivers are a combination of affordable data combined with the proliferation of devices and now platforms. 7 in 10 Pakistanis use YouTube every month, with searches related to “with me” increasing 150%, “teeli” by 108% and “vilage food secrets” by 168%.
  4. The healthy lifestyle choice
    While Pakistan has a rich and diverse culinary tradition, there has been a rise in searches for alternate diets and meal plans predicated around well-being. Searches for “daily exercise” are up 1.6X. Searches for “vegetarian cuisine”, “healthy supplements” and “intermittent fasting” have risen 1.5X. Meanwhile searches for  “super food” are up by a whopping 767% and “HIIT” by 600%.
  5. COVID-19 implications
    With COVID-19 restricting the movement of people outdoors, Pakistanis have started looking for ways to start (or continue) their usual physical routines indoors with ‘HIIT workout’ YouTube searches growing by 600%, ‘gym at home’ by 125%, and ‘home workouts’ by 80%. With more people confined indoors, interest in mental health and well-being has also become an important factor for Pakistanis, with a surge in searches for ‘meditation’ (+56%) in March this year.

For more insights on how Pakistani consumers use Google Search, along with some vertical insights on fintech, on-demand economy, telecom, gaming, and sports, visit Think with Google and download the Insights for Brands report.

According To A Study – Flushing Toilet Might Spread The Coronavirus

Flushing toilet
Source/ Health Magazine

Its no surprise that COVID 19 has been wreaking havoc on the entire globe since its spread last year. Well, let us tell you that, according to scientists – there’s one more behavior to be hyper-aware of to prevent coronavirus transmission.

Flushing can cause the spread of the novel virus.

Scientists have recently found that in addition to clearing out whatever business you’ve left behind, flushing a toilet can create a cloud of aerosol droplets that rises nearly 3 feet. Those droplets may linger in the air long enough to be inhaled by a shared toilet’s next user, or land on surfaces in the bathroom.

Droplets can travel up to 3ft – or 91cm – from ground level, according to the computer model used by the scientists from Yangzhou University.

Shutting the lid would avoid this.

COVID 19 can transfer via virus-laden feces

This toilet plume isn’t only disgusting, in simulations, it can carry infectious coronavirus particles that are already present in the surrounding air or recently shed in a person’s stool. The research, published Tuesday in the journal Physics of Fluids, adds to growing evidence that the coronavirus can be passed not only through respiratory droplets but also through virus-laden feces, as well.

Coronavirus is spread through airborne droplets from coughs and sneezes, or objects that are contaminated with them. People who are infected can also have traces of the virus in their feces, although it is not yet clear whether this might be another way to pass the disease on to others.

Source/ Good Housekeeping

Proper toilet hygiene must be taken into consideration

Scientists around the globe are testing sewage and wastewater to determine how some people might have become infected with the novel coronavirus. However, other viruses can be spread by poor toilet hygiene, familiar as fecal-oral transmission.

As water pours into the toilet bowl during a flush, it strikes the side, creating turbulence and droplets. The droplets are so small they typically float in the air for more than a minute, according to study author Ji-Xiang Wang and colleagues from Yangzhou University, China.

Dr. Bryan Bzdek, from the Bristol Aerosol Research Centre at the University of Bristol, said although there was no clear evidence that coronavirus might spread in this way, it made sense to take precautions.

Close the toilet lid 

Researchers have found viable virus particles in patients’ feces, as well as traces of viral RNA on toilet bowls and sinks in their hospital isolation rooms, although experiments in the lab have suggested that material may be less likely to be infectious compared with a virus that is coughed out.

A computer simulation of the toilet flushing mechanism showed that when water pours into the toilet and generates a vortex, it displaces air in the bowl. These vortices move upward, and the centrifugal force pushes out about 6,000 tiny droplets and even more minuscule aerosol particles.

Shaan-e-Pakistan Announces SEPMA Music Achievements 2020 to be Digital

Shaan-e-Pakistan announces the second edition of the Shaan-e-Pakistan Music Achievements Awards (SEPMA) to go online due to the on-going COVID-19 pandemic.

The digital event, led by Huma Nassr will be both national and international by bringing together musicians of all genres, providing them with opportunities to be heard on a global scale.

SEPMA 2020 is a culmination of various performances that will portray the essence of the Pakistani music scene from July to September 2020.

The 2020 SEPMA Digital Show will consist of:

  • SEPMA Drum Circle Announcement
  • SEPMA Digital Summit
  • SEPMA Award Trophy Reveal and Tarana Digital Launch
  • SEPMA 2020 Awards Ceremony

SEPMA 2020 aims to do the same as its previous year, bringing together the Pakistan music fraternity, while celebrating singers and musicians from part of the world.

Due to the COVID-19 pandemic, the event will continue as planned but will be hosted digitally for the foreseeable future. On-ground events are put on hold, and the SEPMA team has re-strategize the award show to be an immersive, entertaining, accessible digital event.

SEPMA’s aim and purpose is to highlight South Asian ensembles as well as to bring together musicians, illustrators, and singers to bring to light the plethora of talent that Pakistan hosts; nationally and internationally.

Huma Nassr, the brainchild of SEPMA voiced her concerns with the current world situation in mind.  She stated, “A major concern for my team and I was the safety and responsibility that comes with initiating the process of the show in these COVID times; hence our decision to take it all online.”

The events, both online and on ground, would not be possible without the immense support of Irfan Pardesi, CEO Zee Foundation who has been the main promoter of the event in the previous editions and recognizes Nassr’s vision.

Among the main strategic partners supporting Shaan-e-Pakistan with gusto are Malka Foods and HEMANI, Poet Amir Qureshi, NOVA Color, Social Squad headed by CEO Fahd and Aisha, Koel Gallery by Noorjehan and Aqeel Bilgrami, Ahsan Khaliq – CEO of Saad Ahsan Immigration Law Firm and Umer Hussein – Owner of Sweet Tooth.



All suggestions and portfolios for possible nominations to be sent to info.shaanepakistan@gmail.com by 1st August 2020.

For commercial information and sponsorship packages please send emails to info@talkingpoint.pk.

3 Affordable Cars Under PKR 1.5 Lac You Can Buy in Pakistan

affordable cars under 1.5lacs

Buying a car has become even more difficult nowadays. Students and lower to middle-class families can only dream about affording a car.

Thankfully, there are still money-worth variants that families who are on a stringent budget can buy.

Although these cars are pre-loved, the following are the best car variants individuals can opt for, especially if they are not looking forward to buying a 2-wheeler.

3 Cars Under PKR 1.5 Lac in Pakistan:

1. Suzuki Khyber

Also known as the predecessor of the Suzuki Cultus, the Khyber comes with a 1000cc petrol engine paired with a manual transmission. It is spacious from the inside and has a sizeable boot. It can easily accompany four adults. Most importantly, its maintenance costs and spare parts are low and readily available. You can purchase a 1980s Suzuki Khyber model in under PKR 1.5 lac.

2. Suzuki FX

Suzuki FX

Popular before the ruling of Suzuki Mehran, the FX came equipped with an 800cc petrol engine paired with a manual transmission. It’s a small car, making it an excellent choice to drive around a hustling and bustling city. However, it does not have features like power steering, power windows, or power mirrors; nonetheless, a well-maintained early 80s Suzuki FX can be purchased for under PKR 1.5 lac.

3. Daihatsu Charade 

Daihatsu Charade

The affordable hatchback comes with a 1000cc petrol engine paired with a manual transmission. It is equipped with a handful of features, including air conditioning, AM/FM radio and cassette player. However, the availability of spare parts can be a problem at times. Nonetheless, a 1980s Daihatsu Charade can be purchased within a budget of PKR 1.5 lac.

Stay tuned to Brandsynario for more news and updates.

Complete List of COVID-19 Hotspots in Lahore!

lahore
PC: Edition

As Pakistan approaches its peak for the number of Coronavirus (COVID-19) cases in the country, the government has announced ‘smart lockdowns’ to be observed across 20 major cities in the country.

These major cities, including the Capital of the country, Islamabad, along with Karachi, Lahore, among many others.

To help our readers identity and avoid hotspots with the most number of COVID-19 cases, we have compiled a lost of the no-go areas in Lahore.

Here are the localities you should stay away from:

  1. Ravi Town till Begum Court
  2. 12 Darri road,
  3. Ravi Clifton,
  4. Shahdarah,
  5. Hanif Park and Badami Bagh,
  6. Malik Park,
  7. Saeed Mitha Bazar,
  8. Samanabad Town till Sutlej,
  9. Jehanzeb, Ravi, Kashmir, Nargis, Huma, and Rachna blocks,
  10. Raza, Kamran, Umer, Kareem, Mehran, Nishtar and Sikandar Blocks,
  11. Cantt Town till D.H.A. phase 1,2,3,4,5 and 8,
  12. Area of Saddar,
  13. Sarwar Road
  14. Cavalry Ground,
  15. Officers Colony,
  16. Cantt Town till Askari 8,9,10 and Alauddin Road,
  17. Data Ganj Bakhsh Town areas include Saiyyda, Gawalmandi, Raj Garh, Chaman Bagh, Pir Makki, Jail Road, G.O.R. and Killa Gujjar Singh areas,
  18. Allama Iqbal Town’s Jauhar Town blocks,
  19. Mustafa Town,
  20. CanalV Society,
  21. E.M.E. Society,
  22. WAPDA Town,
  23. PCSIR Phase 2,
  24. Wagah Town’s Manawa,
  25. Mohalla Shah Noor Da,
  26. Rogha Wala,
  27. BismahUllah Housing Scheme,
  28. Gulberg Town’s Garden Town area’s Ahmed Block, Tipu Block, Babar Block, Aurangzaib Block, Tariq Block, and Sher Shah,
  29. Gulberg 1 and 3,
  30. Kasuri Road,
  31. MM Alam Road,
  32. Kabutar Pura and the area of Nabi Pura
  33. Zafar Ali Road,
  34. Zahoor Elahi Road,
  35. Saddar Iqbal Road,
  36. Main Market,
  37. Saint Mary Colony,
  38. Gujjar Pura,
  39. Rehmat Pura,
  40. Begum Pura,
  41. Chah Meeran,
  42. Bilal Park,
  43. Makkah Pura,
  44. Kot Khwaja Saeed,
  45. Shadbagh,
  46. Wassan Pura,
  47. Faiz Bagh,
  48. Crown Park areas,
  49. Madhu Lal Hussain,
  50. Muhammad Colony,
  51. Baghban Pura,
  52. Angoori Bagh,
  53. Mujahida Bagh,
  54. Canal Bank Housing Scheme,
  55. Nabi Pura,
  56. Nusrat Colony,
  57. Madina Street number 35,
  58. Gulistan Colony,
  59. Noor Colony,
  60. Ghaziabad,
  61. Shah Alam Colony,
  62. Nizamabad,
  63. Taj Pura

The localities named above will observe a strict 2-week smart lockdown.

Lahore lockdown
P.C.: Dunya News

Those who are ready living in these localities are advised to stay inside, avoid gatherings, and comply with rules established for their safety.

According to the latest figures by the National Command and Operation Center (NCOC), 5,839 persons have been tested positive for COVID-19 in 24 hours.

Punjab remains the worst-hit province by the pandemic, followed by Sindh, Khyber Pakhtunkhwa, and Balochistan.

Till now, 58,239 coronavirus cases have been confirmed in Punjab, 57,868 in Sindh, 19,107 in Khyber Pakhtunkhwa, 8,437 in Balochistan, 9,242 in Islamabad, 1,164 in Gilgit-Baltistan and 703 in Azad Kashmir.

Stay safe, stay tuned to Brandsynario for more news and updates.

Sonya Hussyn Replaces Faryal Mahmood in The Film ‘Lockdown’

Lockdown
Image Source/ VeryFilmi

17th June 2020: According to the leading news source, actress Sonya Hussyn has replaced Faryal Mahmood in the film Lockdown. The director and co-writer of the film, Abu Aleeha, confirmed the news.

Sonya will now play the role of the lead character alongside actor Gohar Rasheed. The reason behind Faryal’s abrupt withdrawal from the film is not apparent as yet. However, Abu Aleeha said she left for some ‘personal reasons’.

Another source reported that the Enaaya actress says that she left the project because she wasn’t feeling her best and wasn’t up for a hectic shoot as yet. Also, the filming dates were not flexible for her.

Enaaya: Mehwish Hayat’s Upcoming Web Series’ Trailer is Here!

What does Abu Aleeha’s upcoming flick, the ‘lockdown’ has in store for us?

“It’s a love story with the backdrop of lockdown and the horrors of Covid-19. The whole world is experiencing it right now… how a common man gets affected by [the coronavirus], how a simple couple gets affected by the horror of Covid-19 and the repercussions of lockdown.”

Lockdown will be produced under the banner of Mont Blanc. Reportedly, Asad Malik will be the DoP of the film. Abida Ahmed has written the script.

Netflix and Amazon are being considered at the moment as the film is being produced for an online streaming platform.

For more news and updates, stay tuned to Brandsynario.


11th June 2020: COVID-19 has taken a toll over the entire world and is wreaking havoc on us. With the novel virus affecting the economy, it’s difficult to see Pakistan’s entertainment industry flourish.

However, there’s one project that Pakistan’s entertainment industry is working on, which includes Gohar Rasheed and Faryal Mehmood. The two are working on a film based on COVID-19.

Faryal Mehmood added, “I can’t talk much about the story, but the name kinda gives it away! It’s about a couple suffering through these times and how they overcome their struggles to be with each other in the end. Hope for all of us to ignite in ourselves and others.”

The starlet also shared that the movie will be for either Amazon or Netflix.

The script for the upcoming venture is penned by Abida Ahmed and Abu Aleeha, with Aleeha also directing the project. Asad Malik will be the director of photography, and Mont Blanc will produce it.

Continuing the conversation, Gohar Rasheed added, “The story is unique, it’s very relatable. The way it’s been written, the kind of treatment they’re doing… it’s never been done before. Abu Aleeha has done a fantastic job on it.”

“It’s very real. The concept is very original. It hasn’t been attempted before, especially in Pakistan. I was completely sold on Abu Aleeha’s vision for this film. We’re trying our best. I really hope with this project; we enter the OTT [streaming service] market.”

The release date of the movie isn’t confirmed yet, and the shooting of the film is halted as well, given the current situation. Let’s keep our fingers crossed that the cast and crew are doing their best to practice social distancing while working and staying following all the safety precautions.

Have something to add? Let us know in the comment section below.

For more news and updates. Stay tuned to Brandsynario.

Fawad Khan, Riz Ahmed And Zulfi Bukhari Make It To The Asian Style Magazine’s Best Dressed Men

men

Today, we are all lounging in our PJs, munching on popcorns and sipping on some OJ while binging our favorite TV shows, but there was a time when we all used to dress up.

Let’s be real ladies, besides honesty, positive attitude, and a drive to build a career, all of us strive to find a man who would make us weak in the knees and can make a few heads turn when he enters a room.

We all wish to have a man who not only smells heavenly but is dressed to the nines when he steps out in public. From wearing the right accessories to investing in good quality shoes to carrying well-fitted suit – each and everything plays a crucial role when it comes down to looking sharp.

Recently, a popular publication Asian Style Magazine released a list of ‘Five Best Dressed South Asian Men.’

Three men from that list were Pakistani heart-throbs who are listed below:

1. Fawad Khan 

men
Image credits/ Tribune

According to the magazine “One of the most popular Pakistani actors who rose to fame with his drama, Humsafar is a style icon. From well-tailored suits to the perfect ethnic jackets
Fawad can make anything he wears work.”

2. Riz Ahmed 

Image credits/ The News

The publication did not shy away while praising Ahmed and stated, “Riz made it onto GQ’s Best Dressed List back in January 2018. Along with being an actor and rapper, he can add being best dressed to the list. Riz makes casual wear look great, and all men can easily emulate his style.”

3. Zulfi Bukhari 

men
Image credits/ The Nation

The special assistant to Prime Minister Imran Khan for overseas affairs – Bukhari also made it to the list, and according to the magazine “Sayed Zulfiqar Bukhari: The Minister of Overseas Pakistanis & Tourism manages to pull off both western and eastern wear. His well-styled Italian suits and traditional Pakistani wear is refreshing to see.”

They continued praising him and added, “it brings a new side to politicians to see that they are not just all the same. Sayed is fast becoming an icon for the youth. Whether he wears light or dark-colored clothes, his green eyes manage to stand out.”

We indeed take pride in our men. They have proven in time and again to look like a shining star. Famous cricketer, Virat Kohli from India and actor Ranveer Singh from Bollywood, are also on the list.

Free AirPods for Students With MacBook Air or iPad Air

Apple
Image Source/MacWorld

17th June 2020: Apple has been rolling treats for its customers this year. With the ongoing pandemic and buying power declining, Apple has come out with another deal.

If you need headphones, Apple’s “back to school” promotion is a good one.

So what’s the deal?

Students, teachers, and professors will get a free pair of Airpods (second-generation) with Macbook Air for $899 or iPad Air $479 on educational discount. Other eligible laptops and desktops are: (May have a higher price point)

  • 21.5-inch or 27-inch iMac
  • 27-inch iMac Pro
  • 13.3-inch MacBook Air
  • 13.3-inch MacBook Pro
  • 16-inch MacBook Pro
  • 10.5-inch iPad Air
  • 11-inch iPad Pro (2020)
  • 12.9-inch iPad Pro (2020)

There’s more!  

That’s not all! Want to upgrade your free pair of Airpods to wireless charging case?  Apple will do the upgrade for an extra $40. You also have the option to upgrade to Airpods Pro for $90.

This has to be the best possible freebie Apple has offered in their ongoing promotion in years, claim news reporting websites.

You can avail of this offer by spending as low as $500. If you’re someone who is looking for a great laptop, Macbook Air ($899) is not a bad deal considering the computer is also available at a promotional price.

Many countries have started to re-open their schools with strict SOP’s; However, most of the world is still under tight lockdown. The pandemic that initiated in December 2020 has killed over 400,000 people.

Promotional deals are only available at the Apple education store. Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.


16th April 2020: Apple’s first iPhone for 2020 is set to launch amid coronavirus. The iPhone is not the latest 12 upgrade but an iPhone SE, which will be enjoyable by millions of users for being budget-friendly as buying power declines across the globe due to the pandemic.

Watch Video Here

 

In comparison to the phones, Apple rolled out last fall when the economy was booming, the iPhone SE (second generation of a previous value model) is vastly cheaper. The phone costs only $399 and will be available on 24th April.

The SE comes with a 4.7-inch display and the same processor chip as Apple’s most advanced phone, the 11 Pro. Available in 3 variants: Black, White, Pow.

iPhone SE
Image Source/CNet

The SE lacks 5G capability and Apple’s facial recognition system to unlock the device, instead of relying on a fingerprint sensor similar to older models.

The home button will be back in the latest iPhone SE. iPhone SE is just another iPhone 8 but with the chipset of the newest iPhone 11.

iPhone SE
Image Source/ GSM Arena

iPhone SE was initially 4 inches, which were popular among people who preferred smaller phones as each upgrade brought bigger iPhones.

The SE that initially discontinued in 2018 was popular among the budget-friendly crowd. Apple’s strategy during this crisis might as well work as the shares of the company have begun to drop significantly.

The coronavirus originated in Wuhan caused significant economic shifts in the world. Apple factories in China were shut down, and Apple stores later remained shut across the globe as the virus took the shape of a pandemic. It is shocking given the circumstances that Apple is still ready to launch its newest phone this year.

What do you think about the iPhone SE? Let us know in the comment section below.

Check out the iPhone specs here.

For more news and updates, stay tuned to Brandsynario.

Karachi Robbers Return Stolen Valuables To Delivery Boy! [Watch Video]

Source/ Geo

The latest news that made us happy today was how two robbers in Karachi decided not to rob their target – a delivery boy – in what appeared to be a change of heart regarding his valuables, according to a current CCTV footage making rounds online.

In the clip, the delivery boy of a famous delivery service can be seen being mugged by two men on a bike in the street of the city.

The footage displayed the delivery man returning to his bike after performing a successful delivery.

When he reaches his motorcycle, he realizes he may be in trouble.

He gets held at gunpoint by the dacoits who took away his cash, phone, and other valuables.

https://www.youtube.com/watch?v=VW1UR85lhqA

As soon as his valuables were taken from him, the delivery boy could be seen weeping and mumbling something to the robbers.

At this, the criminals returned all the valuables they had snatched from the rider and hugged him.

Both the robbers hugged the delivery boy and could be seen helping the food delivery rider and soon fled the crime scene. The delivery rider also sat on his bike and left the scene after getting hold of his almost stolen items.

The clip soon went viral on social media with police officials ensuring that the video was of Karachi. However, they are yet to discover that in which police station’s jurisdiction the crime occurred.

Via a report published in April, the number of street crimes in Pakistan’s southern port city has surged despite police and Rangers setting up checkpoints for snap-checking amid the coronavirus lockdown in Sindh.

Dozens of Karachi residents were mugged, missing their mobile phones, cars, and motorcycles since March 20. According to a police report containing data from March 20 to April 7, at least 379 mobile phones and 31 bikes were seized, while 1,049 robberies took place.

During the lockdown period, three cars were stolen, and 28 robberies occurred, according to official information. However, CCTV footage of robberies at retail shops and stores in various markets have continued to surface.

On an optimistic note, bank robberies and other serious crimes amounted to zero.

Karachi police chief Ghulam Nabi Memon told Geo News that the authorities were responding rapidly to all alerts and data about street crimes on their helpline 15.

The Future Of Boarding A Plane Post COVID-19 Seems Promising!

Source/ BBC

If you’ve ever queued on a crowded walkway, sandwiched tightly between two strangers, and thought: ‘There must be a better way to board a plane,’ here’s the good news: You’re right. The bad news? Most airlines are not bothered by your inconvenience.

From our economy to education – COVID 19 has effected everything immensely, and various sectors are taking drastic measures to hinder the spread of the novel virus. Furthermore, all of a sudden, airlines and airports are scrambling for new solutions to reduce the risk of virus transmission while boarding passengers as quickly as possible.

Here’s a possible future of boarding the plane post-COVID 19:

1. Temperature checks may become the norm

Source/ DailyMail

Airports will check temperatures of all the passengers, which will monitor their health, and if anyone is higher than 100.3 degrees Fahrenheit – they will be requested to return home.

2. Passengers and crew members will be in protective gears

Source/ BBC

Since masks have become mandatory in public in many places, it comes as no surprise that most airlines are also making wearing them compulsory for passengers.

3. Announcement of boarding via text messages  

Source/ TeleSign

To combat full lines, cellphone location data may cue your arrival to an airport; this will not only boost social distance but will also make the procedure quicker.

4. Change in airplane design 

Source/ Avo Interiors

According to sources, an Italian design firm Avio Interiors, has put forward renderings that possible a solution for keeping flights full while minimizing passengers’ exposure to one another. The company introduced its “Janus” design that reverses the middle seat in each row of three and includes transparent dividers that shield passengers from one another.

5. Separated sanitization for luggage 

Source/ Trip Savvy

According to sources, luggage might go through its own fogging or UV disinfection process before being loaded onto planes, which will disinfect them.

6. Cold food maybe the new future

Source/ Time

Many airlines are cutting food service entirely or switching to frozen and prepackaged meals. Instead of getting cups of water refilled, passengers will get their bottle at the beginning of every flight to decrease touchpoints

7. Plexiglass shields might become crucial 

Source/ Forbes

The US Travel Association has recommended barriers between customer-facing airport employees and passengers. These barriers, such as Plexiglass shields, might become the new normal everywhere from check-in desks to shops and eateries.

Let us know what do you think will be the change in flights and boarding planes in the future?

Dawlance Inverter Air Conditioners Offer the Longest 4-Year Warranty on PCB Cards in Pakistan

dawlance

As the scorching hot summer months arrive, Dawlance – the most reliable brand of home-appliances in Pakistan, has once again exceeded the customers’ expectations, by announcing the longest ever warranties on its wide range of innovative air-conditioners in Pakistan.

The PCB cards in Dawlance inverter air-conditioners are now covered by a 4-year extended warranty, the longest in Pakistan. This is an unprecedented facility being
offered for the first time in Pakistan, to promise complete peace of mind, especially for the buyers of Dawlance Inverter ACs because indeed every AC deserves to have a long life.

The compressors installed in Dawlance ACs are already promising the most extensive 12 years warranty. These unrivalled warrantees clearly reflect the longest performance and durability, promised only by Dawlance. The company’s confidence in its quality is surely unmatched by any other brand in Pakistan.

The industry-leading brand – Dawlance is a wholly owned subsidiary of Arçelik – the largest enterprise in Turkey and the 3rd largest manufacturer of home appliances in Europe. This extension in warranty will break the clutter and enrich the credibility of this multi-national venture, in the customers’ mind.

Numerous brands have launched inverter air-conditioners in which the PCB card is an essential, delicate and expensive component of this new technology. Similarly, the compressor is the key functional part of any air-conditioner and many other appliances.

Therefore, Dawlance installs the most dependable PCB cards and compressors in its products. The 4-years warranty on PCB card and 12 years compressor-warranty are testament to the company’s confidence in its products.

Another revolutionary technology added to the latest range of Dawlance air-conditioners, is the “Self-Cleaning Function”. It keeps the ACs thoroughly cleaned from the inside, at all times, to protect the AC from dust and pollen, while ensuring that the air and environment in your home remains hygienic and cleaned continuously.