Johnson & Johnson
Image Source/ The Edge Markets

The health care company, Johnson & Johnson, has announced to discontinue selling Skin-Whitening products. The decision to discontinue whitening products comes in after protest took place in the United States after the killing of an African-American man, George Floyd.

Band-Aid, which is owned by the same company, announced that they are bringing back bandages that will match different skin tones. The band-aids were available in the market till 2005 until sales declined. Hence, they were discontinued now.

“We’ve seen conversation increase on this topic, and we were planning to bring a new offering to the market for diverse skin tones,” the company said in a statement.

Band-Aid said in an Instagram post said, “⁣⁣We stand in solidarity with our Black colleagues, collaborators, and community in the fight against racism, violence, and injustice.”

“⁣⁣We are committed to launching a range of bandages in light, medium, and deep shades of Brown and Black skin tones that embrace the beauty of various skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.”

 

View this post on Instagram

 

We hear you. We see you. We’re listening to you.⁣ ⁣ We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.⁣ ⁣ We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.⁣ ⁣ In addition, we will be making a donation to @blklivesmatter.⁣ We promise that this is just the first among many steps together in the fight against systemic racism.⁣ ⁣ We can, we must and we will do better.

A post shared by BAND-AID® Brand Bandages (@bandaidbrand) on

“⁣⁣We are committed to launching a range of bandages in light, medium, and deep shades of Brown and Black skin tones that embrace the beauty of various skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.”

The killing sparked an international conversation that led to the movement “Black Lives Matter.” Brands around the world are discontinued products that dictated the same narrative. They were heavily criticized for expressing solidarity with the BLM movement while also selling products that advertise skin-lightening effects and racism.

J&J’s official website is currently being updated. The links of skin-lightening products will be removed. However, the products may appear on shelves “for a short while.”

Previously, Johnsons & Johnsons have faced several lawsuits since 2014, which accused the company of hiding the cancer risks associated with its talc-based baby powder. Under pressure, the health care company had discontinued its world-famous talc-based baby powder products in the United States and Canada. Read the full story here:

Johnson & Johnson Discontinues Talc Powder in US & Canada

“We will no longer produce or ship the product line,” says the company. Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

LEAVE A REPLY

Please enter your comment!
Please enter your name here