Home Blog Page 657

KitKat May Have A Surprise For Its Vegan Consumers

By
Mehak Zehra
-
kitkat
Image Source: thepigeonexpress.com

KitKat is that famous chocolate brand that is not just popular but has nostalgia attached to it as well. It’s that brand that millennials would immediately recall if they were asked to recall eating chocolates from their childhood. Owned by Nestlé, KitKat is present all over the world, but some parts have just more flavors. Did you know there was a potato-flavored KitKat as well?

KitKat goes Vegan

Anyway, they now have gone one step forward and have decided to introduce a vegan version of their product, a chocolate-covered wafer bar. They are calling this product KitKat V. Apparently, it’s a trend shifting to plant-based food alternatives. The company says they are also trying to incorporate that trend. They also noted that the new version will still have its “perfect balance between the crispy wafer and smooth chocolate.”

The tweet read:

“We couldn’t keep it a secret any longer, so we’re happy to say the rumors are true.. KITKAT Vegan is COMING SOON! Who’s excited?!*
*Ps. A personal thanks to the person who leaked this product launch, our Social Media Manager hasn’t been able to Have A Break since Friday.”

How is the KitKat V unique?

The vegan chocolate bar abandons dairy milk and opts for an alternative raw material that is made from rice. It also uses sustainable new cocoa. This bar will go into circulation in late 2021 and will first go to only a few countries. After that, it will go global.

Louise Barrett, head of the Nestlé Confectionery Product Technology Center, said: “Taste was a key factor when developing the plant-based chocolate for our new vegan KitKat. We used our expertise in ingredients, together with a test and learn approach, to create a delicious vegan alternative to our original chocolate KitKat.”

This vegan bar is extending into the vegan trend that has been going for some time. In 2019, another chocolate brand, Mars, started a vegan bar of chocolate for the people who intended to reduce their intake of meat and dairy products. Lindt and Cadbury have also joined the race.

Stay tuned to Brandsynario for the latest news and updates!

Here’s How To Prepare A Good Scholarship Application

By
Mehak Zehra
-
scholarship application
Credits: AL Arabiya

If you want to study further and that too abroad, you need to apply for scholarships because foreign degrees are not affordable for everyone. And if you have decided to go through with it, you will need to know how to prepare a scholarship application. While every scholarship program has different requirements, some basic things remain constant. So if you cover them, it is likely that you will be able to submit your scholarship application easily, without any issues.

Personal Statement

Top of the list of items you need to prepare will always be the personal statement. In this, you convey to the authorities who you are. It is this statement that tells them whether you qualify for the scholarship or not. Your addition to the university and program would help the program as well or not.

Identity Documents

ID document is not less important than the personal statement. In fact, it is at equal levels. The ID document can be your CNIC but when you are applying for international programs, using the passport is the better bet.

scholarship application Image Source: Google

Educational Documents

Your educational documents mean that you keep your latest educational degree and transcript ready. Make sure that you have an attested copy of both of these as well. International scholarships do not require your entire education history, so if you are applying for Masters, all you need is your undergraduate level results.

References

You also need to make sure you have some professor who knows you to write references for you. Since you are applying to study, the authorities need to know how you are in the educational setting, so they will always require an academic reference from you.

Corporate References

If you have been working for more than two years after attaining your last education degree, you may have changed quite a lot. So some scholarships require you also to send corporate references, people you have been reporting to in the work setting.

scholarship application Image Source: scholarshipfellow.com

Research Proposal

Mostly just for Ph.D. level and masters, some scholarships require you to send in the research proposal for the research you want to continue at the destination university.

Motivational Letter

Most of the time, scholarships do not require this, but sometimes they do. You may ask how it is different from the personal statement. A personal statement is about you, while the motivational letter shows what motivates you to study that particular program.

If you prepare all these clauses beforehand, you will be able to apply for numerous scholarships as soon as they activate.

Stay tuned to Brandsynario for the latest news and updates!

realme Launches Its First 108MP Camera & Trendsetting Photography Features In The Camera Innovation Event

By
Web Desk
-
realme

realme, the world’s fastest-growing smartphone brand, holds the online Camera Innovation Event today, launching the first 108MP camera in its upcoming realme 8 series. With sharper photo quality, the world’s first tilt-shift time-lapse video and starry time-lapse video and new portrait filters, realme 8 series will lead the trendsetting photography.

 

realme 8 Pro adopts the latest generation of Samsung 108MP sensor HM2 as the primary camera, featuring 12000 x 9000 pixels and a large sensor size of 1/1.52″. The larger single-pixel size ensures a better image quality. And HM2 also supports 9-in-1 pixel binning, ISOCELL Plus and Smart-ISO, which enable realme phones to take excellent images in more light conditions.

The 108MP photo taken by realme 8 Pro has a well-balanced overall exposure with vivid colors and sharp details in both bright and dark areas. The details are still sharp even after zooming in.

And based on the advanced 108MP sensor, realme provides lots of deep optimizations and exciting features.

In-sensor zoom, higher clarity

realme 8 Pro achieved higher zoom clarity thanks to the new In-sensor Zoom technology.

In realme 8 Pro’s camera, 3x mode will activate a new In-sensor Zoom, the sensor will only use the 12 megapixels mapped with the zoomed part to generate an image. The imaging process is faster because of the smaller size on the 12MP photo, enabling realme 8 Pro to take eight 12MP photos in a row and then input them into the clarity enhancement algorithm to further increase the image clarity.

After such processing, a 3x photo from realme 8 Pro is even better than some optical telephoto lenses in terms of sharpness.

New Starry Mode with time-lapse video

In the new Starry Mode, realme also launched the world’s first Starry Time-lapse Video on smartphones. Starry time-lapse videos are usually realized by shooting multiple clips via professional cameras, and then synthesizing and combining these clips by a computer through video editing software. Develop starry time-lapse video is facing a serious challenge in terms of the needed performance to handle the synthesis of the photos.

realme came up with an exclusive time-lapse video algorithm based on starry photos. It will take 480s to shoot 30 photos and then generate a 1s time-lapse video, which means the time-lapse mode can show the perpetual changing universes at 480 times faster speed.

Tilt-shift photography, miniature world

Tilt-shift photography is achieved with the help of expensive tilt-shift lenses, which can make only a part of the photo appear clear and keep all other parts out of focus to create a sense of a miniature world. With realme’s new tilt-shift photography algorithm, realme 8 series is able to take tilt-shift photos as well as 10x faster tilt-shift time-lapse video, presenting the world in a fantastic and unique way. realme 8 Pro is also the world’s first smartphone that features tilt-shift time-lapse video.

realme also provides some adjustment options in the tilt-shift mode, such as the shape, angle, position, and size of the bokeh effect, and even the transition effect between the bokeh area and the clear area. You can conveniently choose and customize the bokeh effect as to best suit the scene.

New portrait filters, portraits never get bored

Most smartphones nowadays take portrait shots featuring a standard bokeh effect in the background. realme, as a trendsetting technology brand, added something more to portrait photography as well. This time in realme 8 series, realme provides three iconic filters, Neon Portrait, Dynamic Bokeh Portrait, and AI Color Portrait to make every portrait trendier.

Focusing on camera, a new era of number series

As the star series of the realme smartphone portfolio, the realme number Series will focus on cameras in the future and bring the most innovative camera tech and feature, creating new trends in photography and providing a leap-forward camera experience to young users.

108MP camera and the new trendsetting photography features will soon be available on the upcoming realme 8 series, stay tuned with the launch event!

Man In Umerkot Built A Replica Of Taj Mahal For His Wife

By
Lyza Rashid
-
umerkot replica taj mahal
Image Source: Facebook

Who said that love today isn’t the same as it used to be? There’s a new creation of Taj Mahal and it’s a manifestation of love as pure as it was since the beginning of time.

Umerkot Gets a Taj Mahal

An elderly man in Umerkot has built his own little Taj Mahal. This Sindh native, Abdul Rasool Pali was inspired by the Mughal structure and monument and he was inspired to build it for his wife. Pali is a landlord turned lawyer who replicated this monument within his home as a labour of love.

umerkot replica taj mahal
Image Source: Facebook

It’s also interesting to note that Umerkot in Sindh was previously known as Amarkot and was the birthplace of Mughal Emporer Akbar! It seems that fate has played out in such a way that the most prominent link of the Mughal dynasty has returned to the birthplace of one of the emperors himself.

See It Here:

https://www.facebook.com/bbcurdu/videos/199688478601465

Check out the recreation of a humble Taj Mahal almost 400 years after the original was built.

umerkot replica taj mahal
Image Source: Facebook

The Taj Mahal’s Legacy Lives On

The Taj Mahal is widely acknowledged as a monument of love. It was built by the Mughal emperor Shah Jahan as a mausoleum for his wife Mumtaz Begum. The monument built by Crown Prince Shahabuddin Mohammad Shah Jahan has also been the inspiration of many ballads, poems, and films.

umerkot replica taj mahal
Image Source: Cultural India

However, all beautiful things have a darker side to them and so does the memory of the Taj Mahal. The memory or the appreciation levied to the Taj Mahal does not come without the remembrance of what the labourers suffered. Their hands were cut by the emperor so that they may not construct another Taj Mahal again.

Did You Know?

The monument of love is a phenomenon even today because of all that went behind its creation. It is still regarded as one of the most advanced and alluring forms of architecture created. Did you know that the colour of the Taj Mahal changes throughout the day depending on the light? In the morning it reflects a pinkish colour while in the evening it becomes milky white.

umerkot replica taj mahal
Image Source: Uniglobe

Moreover, were you aware of the fact that this building took 17 years to complete? This architecturally genius creation encountered a host of problems once the construction began. In order to make the finished piece consistent with its vision, it had to be reimagined continuously.

umerkot replica taj mahal
Image Source: Lake View Trip

What’s even more interesting is that Shah Jahan wanted to construct an entirely black version of it across the river but was never able to. Imagine if that would have been standing there today, it would truly be a magical experience.

Stay tuned to Brandsynario for the latest news and updates.

Tech Wearables Influenced By Latest Fashions

By
AFP
-

Consumers that put a premium on personal style rather than simply caring about the latest gadgets are the most likely to invest in a smartwatch or fitness tracker over the coming months.

According to a new International Data Corporation (IDC) study of 1500 US consumers intending to buy a wearable in the next six months, 81% said that they were conscious of how they present themselves. What’s more, 77% also said that how they dress is of utmost importance and 63% saying that accessories and jewelry also transmit a message to others about what sort of a person they are.

The findings support the view that although interest in and ownership of wearables is growing, something that is worn rather than carried needs to be more personal or more desirable if it is to appeal to people other than the tech obsessed or those committed to leading healthier lifestyles.

“Intenders are enthusiastic about wearables but have hesitated to actually purchase a device. This implies that companies have not yet cracked the code to deliver something that is both functional and fashionable,” said Allan Fromen, Vice President and Consulting Partner for IDC’s Global Buyer Behavior Practice.

With its Hermès edition smartwatch, Apple is already starting to address this need for technology to reflect taste. When asked, 52% of respondents named Apple as their favorite smartwatch brand.

hermes_doubleto.f6c8a133226.h0

Fitbit came top for fitness trackers (36%) and, like Apple, it is starting to focus on fashion with its new Alta range of wearables that feature colored and textured bands and will soon also boast a range of New York fashion label Public School-designed accessories.

fitbit_alta_fam.40b93112954.h0

However, just as important is the Alta’s ability to display smartphone notifications.

Over three-quarters of those polled said they check their smartphone first thing in the morning, 87% have a Facebook profile and 29% said they access the network on an hourly basis, so much so that 54% agreed with the statement “When I don’t check social media, I wonder what I am missing.”

“We are still in the early stages of the wearables market,” said Ramon Llamas, Research Manager with IDC’s Wearables team. “Intenders are gravitating towards tech companies for wearables because tech companies have helped pioneer and move the market forward. What will be interesting to observe is how tech companies partner with non-tech companies to develop new applications.”

Soundcloud Becomes First Music App To Announce User-Centric Royalties

By
Muhammad Moiz Khan
-
Image Source: Pitchfork

Soundcloud is an online audio-oriented platform that allows users all around the world to share their audio with the world. It started off as a music sharing platform which later branched out to podcasts, and online for artists to get viral on and has been credited for the fame of many new artists that have broken into the mainstream.

Image Source: Tech Crunch

What Was Wrong With The Traditional Payment Model?

In a world where music streaming services like Spotify, Deezer and Apple Music dominate; artists have criticized the way they are paid. At the moment, the streaming services gather all the revenue into a giant pool of revenue and distribute it amongst the artists with the most streams, giving only a specific number of famed artists a huge chunk of revenues while the upcoming artists feel underpaid. Musicians like Ariana Grande, Drake and Post Malone are some of the most streamed artists in the world and hence are able to monetize the streaming platforms better.

Image Source: Soundcloud

Soundcloud’s User-Centric Royalty Payment Model

Now, Soundcloud aims to address the concerns of the artists and has offered user-centric royalties. From April 1st, artists will be paid royalties from the users who stream them; aiming to tackle the disparity in the revenues between well-established and upcoming artists.

This new model will be applied to the 100,000 independent artists while the singers and musicians signed to major record label will continue to get paid from the traditional payment model.

Image Source: Soundcloud Blog

Soundcloud has referred to this new payment model as “fan-powered royalties” or the “user-centric model” which gives fans and listeners the power to get their favorite artists get paid. Even though only time will tell if this model would be able to address concerns of the struggling/upcoming artists and whether this monetization model is sustainable for them.

The research revealed that 10 percent of the revenue from Spotify and Deezer directly goes to around 10 artists who are signed to major record labels. This allows the record labels to make revenue from a limited number of artists, helping them to be lucrative by applying lesser effort onto pushing new talent into the mainstream.

Soundcloud is credited as the platform which enabled many artists like Migos, XXXtentacion, 21 Savage and Chance the Rapper in getting their way into the mainstream. This move may revolutionize the way the music industry works however only time will tell how the industry and artists benefit from these changes.

Follow Brandsynario for more news & updates.

Syra Yousuf Beautifully Responds To Backlash Received On Her Skin

By
Web Desk
-
syra yusuf
Image Source: Instagram

Syra Yousuf is categorized as one of the most beautiful Pakistani celebrities. The innocence on her face just makes people swoon with love. This could probably be the reason why Sadaf Kanwal was trolled even more, as Syra’s fans believed her to be the home wrecker.

Syra Yousuf

Syra remained strong throughout and did not discuss her private life at all. She just continued presenting amazing work. The best one during that time that made people turn their heads was her photoshoot with Sheheryar Munawar.

Conflicting Responses

While people shower love at one instant, it takes an instant for people to shift stance. And this became evident during the recent incident even more. The actress who was on the receiving end of love suddenly started getting bashed. This was after one of her sisters, Palwasha Yousuf, who owns a salon, posted a picture of Syra getting her makeup done there.

In that picture, the real skin of Syra was very much visible underneath the makeup, with all the bumps and pores.

Hate on her skin

The hate started rolling in. People started saying that maybe something happened to her skin because otherwise, it seems so clear. It was sad because if that’s what they considered a beauty, they were calling her not beautiful anymore.

Image Source: Instagram

 

Image Source: Instagram

We need to realize that it is our imperfections that differentiate us from others. So if you cannot accept someone’s flaws, then do you really appreciate them?

Unfazed by this hate, Syra responds with a story on her Instagram; A picture with no makeup or filter, and adds the caption, ‘I really like my skin.’

Stay tuned to Brandsynario for the latest news and updates!

How To Transfer All of Your Data From Android to iPhone

By
Anusha Sachwani
-
Android-to-iPhone

Having trouble shifting from your Android to iPhone? No worries, there is an easier way to help you transfer all of your data from contacts to pictures, and even all your media files from your old set to your new one.

*Note: The Move to iOS app supports phones and tablets running Android 4.0 or later and can transfer data to devices running iOS 9 or higher.

Here’s what you need to do:

Step 1- Save Your Info

Image result for android backup

Before you delete everything from your old phone, make a backup to save all of your data so that you can restore it once your new phone has been setup.

Step 2- Download ‘Move to iOS’

Move-to-iOS

Download ‘Move to iOS’ on your Android set from Google Play Store.The application helps you transfer all of your data with ease. Do not start the application just yet.

Step 3- Setup the iPhone

iPhone-Menu

If you have not already done this, setup the iPhone by selecting your region, country, time zone, connect to a Wi-Fi Network, etc. You will eventually come across the menu reading ‘Apps & Data’ there will be an option below reading ‘Move Data from Android’. When you select the option, a 10-digit code will appear on your screen.

However, if you have already setup your iPhone and have already passed this option, you will be required to erase the device and go through the setup process once again. This can be done on your iPhone or iPad by going to Settings, clicking on General, followed by Reset, and choosing the “Erase all content and settings” option.

Step 4- Transfer the Data

Now that you have received the code from your iPhone, access the ‘Move to iOS application’, when you continue, you will be asked to enter the 10-digit code you received on your iPhone. Enter the code and continue.

You will have the option to pick and choose what you would like to transfer to your new device: Options are your Google account, Chrome bookmarks, text messages, contacts, and photos and videos. Select the items you would like to transfer and click Next. The data will start to transfer everything to your new iOS device automatically.

Step 5- Take the SIM/SD Card Out

SIM Card

After the data has been transferred, turn off the device and remove the SD/SIM card out so that you can place it inside your new phone if you have not already done this. Keep in mind that your iPhone does not have an SD card slot, so this is optional if you want to keep it in your old phone or not.

You can also delete everything from your old phone if you want to discard of it, however, it is advisable to do this at the end then all of your data has been transferred to your new iPhone.

Enjoy the new experience on your new iPhone!

Stay tuned to Brandsynario for more news and updates.

Amazon Quietly Tweaks Its Icon & Twitter Finds It Funny

By
Muhammad Moiz Khan
-
amazon
Image Source: pymnts.com

Back in January, e-commerce giant Amazon introduced a new icon that resembled the toothbrush-styled moustache popularly compared with Charlie Chaplin and Adolph Hitler. The internet made a lot of fun of that particular icon and hinted towards the resemblance of the icon to that of the German dictator.

Image Source: NBC News

Tweaking The Icon To Reduce The Resemblance

The toothbrush-style mustache has always been associated with Charlie Chaplin but is popularly associated with Adolph Hitler too. After people spotted the resemblance between the new icon and the controversial figure, an Amazon spokesperson commented on the fiasco. They were quoted as saying;

“Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep.”

Image Source: Social Media Dissect

Twitter Reacts To Amazon Tweaking Its Icon

The redesign of the icon rolled out yesterday which now bears less resemblance, however, there was no official announcement or press release on this new update.

Back in January, when Amazon introduced the new redesign of their icon, it sparked a lot of reactions from the public, which shows how the resemblance was not uncommon and multiple people were reminded of the similarities between the icon and one of the most controversial figures of the 20th century.

Many people also expressed how the new icon reminds them of the popular TV show, Avatar.

Many spotted how the blue tape on the top was identical to Avatar’s Aang’s blue arrow that used to appear on his skull.

Despite many of these reactions being of criticizing nature, many people also praised Amazon for their new icon’s design because of how much it was in-line with their core product.

Previously, Amazon’s icon used to be that of a shopping cart. However, it was changed to the new design which resembled that of their parcels. But since many people and news outlets identified the resemblance between the icon and Hitler, a new design of the icon was quietly introduced yesterday which now bears lesser resemblance to the controversial figure.

What do you think about the whole ordeal? Do you think the old logo had any resemblance with Charlie Chaplin or Hitler? Or was the OG shopping-cart icon was nicer? Let us know under the comments below.

Follow Brandsynario for more news & updates.

COVID-19 Vaccine Is Less Effective On People With Obesity

By
Usman
-
Covid Vaccine trials have side effects
Image Source: bbc.com

[Update]: The process of getting vaccinated of COVID-19 entails getting two doses of the vaccines. The second dose has to be administered sometime later but at minimum, there should be a gap of two weeks. It has been observed by the researchers that obese individuals are reporting only half of the production of antibodies after the second dose is given as compared to others. Of course, this could be because of some underlying diseases. For now, the update is that the vaccine is less effective in people with obesity. 

[Dec 9th, 2020]: This world really took a hit when the year 2019 ended. Back then, it may not have seemed as severe or drastic, but then things escalated. The virus was only being reported in China; other countries began to fall out of this explosion. Europe and the US felt the full force of the pathogen during the first half of 2020. The world came to such a point that they desired a way out of this situation.

It became a necessity to research and dive into the details of the virus. Thus, began an intense race to the vaccine. Every country began sending teams of scientists to hot zones and start researching. Now, it is being reported that the first vaccine has been released and is being administered. However, it does have some side effects.

Covid Vaccine Side effects
Image Source: india.com

A Pandemic In Our Time

If one looks back a year prior, they cannot imagine how the year 2020 would go. We’ve all heard of pandemics throughout history, but none of us ever thought we would be in the epicenter of it. In contrast to others, Pakistan was quite fortunate to ride the first wave out without an extreme hit.

Now, the Pfizers Covid vaccines have been administered to the volunteers. Of course, being tested and checked in the lab is one thing. Then comes the part about side effects. Every drug has side effects. It is no surprise that there would be some to the vaccine too.

The Covid Vaccine And Side Effects

The most common side effect that is being described by volunteers is quite interesting. They claim to have a feeling that resembles a ‘Severe Hangover.’ Now, movies like ‘The Hangover’ actually portray how it can feel like.

From what they have described, it feels like one has a bad headache alongside a lot of sensitivity to the light. It only adds to the headache if the volunteer steps into bright light. These feelings are, allegedly, common in a hangover.

Pfizer Covid Vaccine Volunteers
Image Source: aljazeera.com

Headed To 2021

Approximately 800,000 doses of the Pfizer vaccine will be made available by next week. They are going to start with health care workers and then move towards the 80+ aged citizens. After that, the general public is said to be administered. Pakistan has already set aside an amount for the vaccine, and they might give away the vaccine here for free. Of course, it must be noted that there will be counterfeit vaccines being sold, so one must be careful of those!

Never has, in the history of the world, a vaccine been made with this level of furious dedication. The last virus vaccine was smallpox, and it took ten years to be completed! We hope that the vaccine maintains its efficiency as more and more people get administered. Many people have had a difficult year, with businesses shutting down and sickness at an all-time high. It would be nice to see them smile at this glimmer of hope!

Stay tuned for more from Brandsynario!

Facebook Launches A TikTok Style App For Rappers

By
Usman
-
Facebook
Image Source: techcrunch.com

When we think of social media, what comes to our mind? The thought of WhatsApp may cross, or one related to messenger may cross too. Then there is also Facebook, which is considered the epitome of social media. It may not be the most preferred app out there, but it is definitely amongst the top ones.

Despite there being other platforms to resort to, Facebook still gathers quite a lot of audience. Every meme makes its way on Facebook, alongside all kinds of groups and pages. You can do promotions on it, and it recommends ads based on your preference. When we think of Facebook, we may not be able to imagine this latest news. The company has launched a new app by the name of BARS. It has been explicitly made for rappers!

Rapper based App
Image Source: glamour.com

Rapping Done Right

Now here is a genre of music that requires attention. You can move to the beat of a rap song, but it focuses on understanding both the lyrics and the music. Have you ever heard any of Eminem’s fast songs? It can be hard to keep track of where one line starts and the other ends. Similarly, rappers like Busta Rhymes, Tupac, DMX are all part of a long line of musicians.

What makes the art of rap so interesting is that it’s absolutely raw. It takes everyday issues or problems and mixes itself up with music. When a rapper sings, their words go into the depth of any given situation. Of course, there are always new rappers on the rise. To acknowledge them, Facebook has now launched an app made explicitly for rappers!

BARS, By Facebook

This new app, BARS, allows a person to record sixty-second videos with a professional beat playing in the background. Anyone wishing to enter the rapping domain can try out this application. If you want to glance at rising stars, this platform is also for you—the level of rap changes with difficulty. Rhyming words will be given to beginners to try and make lyrics.

If we move to the hard difficulty, then the user may be given specific words to integrate into their pieces. It will not only allow them to showcase their talent but also polish themselves. BARS is definitely going to be an app that will be quite popular. A lot of people want to rap but don’t know where to start. This is an excellent place to do so.

BARS as a rapper app
Image Source: engadget.com

Further Horizons

The release of BARS by Facebook shows how they are willing to move in a diverse direction. Whether you’re a fan of rap or not, it is recommended that you check this app at least once. It doesn’t take a lot, and maybe you will get inspired by one of its many users!

We hope that the app touches new horizons, allowing everyone to have a go at rapping. Who knows, maybe the next Eminem or Tupac is sitting right amongst us, waiting for the app to download.

Stay tuned for more from Brandsynario!

Pepsi’s Recent Creative Campaign Uses More Than 70 Voiceovers

By
Mehak Zehra
-
Pepsi
Image Source: Marketing Dive

Each brand curates marketing campaigns for its products to attract its target audience the most. Now, this could be through an emotional storyline or an informational. Will the campaign be labeled creative can only be seen after it has been executed and the audience’s response registered. And the recent campaign for zero sugar Pepsi can successfully be termed creative.

So, what new angle has the brand explored?

For the zero sugar Pepsi, the brand has picked the 30 to 40-year-old men as its target market. In 15 seconds clip, they have used more than 70 voiceovers, so overall they have released more than 70 short clips. And each clip addresses one aspect of compromise in life these middle-aged men have made.

This campaign has been launched on mainstream media (radio and TV) as well as digital media. They have termed the campaign “Zero Sugar, Zero Compromise.”

The Target audience 

By choosing the age range of 30 to 40-year-olds, the brand has gotten a perimeter to base their ideas on it. They have concluded that this age group mostly makes the switch from regular cola to sugar-free. These men who are juggling between so many responsibilities, work, family, dreams have to make numerous compromises. But the sugar-free cola is the one aspect; Pepsi promises they won’t feel like it’s a compromise.

Todd Kaplan, vice president of marketing at Pepsi, said: “We’re getting very granular with our media buy. What are those parts through his day where he’s compromising, and how to do those stitch to actual media behaviors?”

Statements by Pepsi

Caitlin Coburn, director of brand engagement at Pepsi, said:

“We’ve been playing in this personalization space, and we’ve seen that campaign performance is really positively impacted when we have customized messaging. This is really just a double-down on that strategy.”

With this strategy and customized messaging, they have really tapped into quite a number of issues that men do face. For instance, they are no more spontaneous enough to go on a fancy date out of the blue. They have to think about responsibilities at home (kids) and finances (the monthly expenses). So they have to compromise on a 15-minute drive and takeaway.

This is a great angle, and yes, all these changes are definitely faced by 30 to 40-year-olds. But where it seems a little problematic is, do only men face these issues. Don’t women of the same age group very much face these issues as well?

The brand has said that it will continue to evolve the ‘Zero Sugar, Zero Compromise’ message. So let’s see what they incorporate further into it.

Kaplan says, “Whether it’s based on real-time things we’re seeing and we want a quick turn … we can build more pretty quickly. Voice-over is a pretty easy thing to do. You can do it remotely, and you can pop it in pretty quick.”

Stay tuned to Brandsynario for the latest news and updates!

Digestive Showtime Releases Its First Unique Short Film ‘Yorker’

By
Web Desk
-

Innovative Biscuits has recently launched its YouTube-based short film platform, “Digestive Showtime”. With that, it has also released its first short film, Yorker. Moreover, four other short films will follow the release this season.

Bringing the film industry together

The purpose of “Digestive Showtime” is to bring storytellers and the film community together. The main idea is to change the game of our film industry and to aid the audience and filmmakers who have been deprived of good content with great production values. Digestive Showtime’s focus has been good storytelling – bringing forward stories, which the audience resonates with and they find themselves very close and similar to.

There has been much support given to the music industry over digital medium but storytelling has received little or no attention. However, Innovative Biscuits has realized a gap in the industry and has planned on filling it successfully with “Digestive Showtime” with content that is relevant to the Pakistani audience.

Not a typical cricket movie

Yorker, has a strong message yet it entertains and helps the viewers disconnect to connect. With Wahaj Ali as the lead, the film is directed by Ahsan Rahim and Syed Nini. At a first glance, the film production is remarkable and it serves to purpose of filling the much-needed gap in the industry effectively. Not a typical cricket movie, Yorker’s message has been highly appreciated by the audience.

True to its mission, Digestive Showtime brings artists, creators and curators together around a brand new digital platform that celebrates the exquisite art of storytelling. In doing so, it will aim to provide not only solace and entertainment for audiences during a time when it’s needed most but also opportunities for these individuals to contribute to their art and industry, digitally.

The audience to enjoy the production quality and its uniqueness

Umair Mustafa, Director Marketing and Executive Producer, said, “The digital platform,
Digestive Showtime, celebrates voices, elevates films that have the power to create change
and bring audiences together to create meaningful connections. Assembling some of
Pakistan’s most talented artists and storytellers around a central effort to provide
entertainment, Digestive Showtime will offer audiences an opportunity to enjoy short films with production quality that of a feature film and this is the uniqueness of Digestive Showtime. At the same time, it provides a unique story that is relatable to the local audience.

Our aim is to elevate the standard of film production and bring it to the level, which is being served by the international OTT platforms, and give it to our local audience with original content made for Pakistan. A platform to inspire not only the audience but our talent as well a platform that curates digital content and one that showcases and features our celebrities on a digital platform.”

Syed Talha Imran, Senior Brand Manager and Platform Producer, said,

“Innovative Biscuits is young at heart, and we channelize our spirit to revamp the industry with an experiential approach. The Brand Digestive is as simple as nature is. The Brand is about disconnecting one’s self to connect with what matters the most, we stand by being simple and soulful. We have taken inspiration from Digestive. We all do storytelling naturally and popular stories are also simple which the audiences resonate with. The chaotic routine gets many of us so indulged that life becomes a rotating orbit, which isn’t even driven by us. Sometimes the orbit takes a break, takes us on an alternate track. A powerful track that brakes, disconnect and then re-connect us to an anchor. We realized a gap in the industry. There has been music and a lot of it but this storytelling was ignored and so we are proud to present to you a digital platform, “Digestive Showtime” for high-quality short films with a theme of disconnecting to connect” The first short film “Yorker” was released yesterday on the platform’s Youtube channel and website. This will be followed by other films; including, “2 Sey 5”, “Full Circle”, “Daughter By Law”, and “Road Trip”.

Follow the link below to subscribe and watch Yorker now:

For more information, visit:
Facebook: @DigestiveShowtime
Instagram: @DigestiveShowtime
Twitter: @Digestive_ShowT
Website: www.digestiveshowtime.com

Here’s How You Can Use Google Assistant Without Unlocking Your Phone

By
Mehak Zehra
-
Google Assistant
Image Source: cnet.com

Google Assistant, Alexa, and Siri are the virtual assistants we have gotten used to if we have smartphones. If it is not something we are searching for, then it is just the occasional conversation we want to have with them when we feel bored. Being an iOS user, especially we can account for how you have to unlock the phone before asking for the virtual assistant. It seems smartphones having Google Assistant had a similar issue. But not anymore.

Google Assistant lock feature

Basically, this particular assistant can be accessed when the phone is locked, but there is a proper way to do that. Otherwise, you will not be able to unlock the assistant’s true potential.

google assistant Image Source: YouTube

So to enable that feature, you first need to know what exactly it is your Google Assistant cannot access when it is locked. Those features belong to applications that may contain personal data. So, for instance, calendars, contacts, and reminders, among other apps. This is to make sure that no one else can look up your personal data with ease. But mostly, what happens is that it is you who finds it a nuisance unlocking the phone every time.

Hence, if you believe that your data does not need a security gate, you can allow the gate to be switched wide open.

How to do it?

All you need to do is say, “Okay, Google,” on your Android phone or tablet. An alternative can be that you swipe from the bottom left or right. After that, you need to take a snapshot; you can do that by tapping the snapshot icon on the bottom left. The interface for every device is different, so make sure that you are only pressing the snapshot icon wherever it is placed.

Google Assistant Image Source: Youtube

The next move entails clicking on the profile icon (again wherever it is placed, but generally, it is on the top right. Go to the setting menu for the virtual assistant. From amongst numerous features, choose ‘Personalization.’

See if the “Lock screen personal results” is on. And after that enable “personal results”.

After doing this, you can ask Google assistant to assist you just by your voice as you carry all your shopping bags in the mall without having to unlock the phone or when you are on the bed tired and don’t want to move your hands much. Happy googling!

Stay tuned to Brandsynario for the latest news and updates!

Ufone And PTCL Enthrall Cricket Fans With Launch Of New Anthem For Islamabad United

By
Web Desk
-
ufone and ptcl

The two-time PSL champion, Islamabad United recently launched their new team anthem “Kitna Rola Daale Ga” in collaboration with Ufone and PTCL. The song features some of the best players of Islamabad United including the skipper, Shadab Khan, ace batsman, Alex Hales, fast bowler, Hasan Ali and all-rounder, Faheem Ashraf.

The two-minute-long video is produced through the support of Ufone and PTCL who are the premium sponsors of Islamabad United. The song celebrates the spirit of the game and reintroduces us to the joy of street cricket.

Ufone and PTCL are the leading telecommunication services providers in Pakistan. Both the brands serve millions of people across the country and provide services throughout the length and breadth of Pakistan including some of the remotest regions.

Both brands have always strived to make the people of Pakistan happy and by launching this new song, they have definitely renewed the energy of cricket fans.

This is not the first time Ufone and PTCL have extended their support to Islamabad United, songs have been produced for the team in the previous editions as well. However, this time the joy and hope which the song brings in is a notch higher.

Youth icon Abdullah Qureshi has lent his vocals for the song and ace composer Xulfi has composed the new anthem. Xulfi has also produced the official PSL anthem “Groove Mera” which initiated a lot of debate.

Ufone and PTCL have launched this anthem with the hope that it resonates with all fans believing firmly that any anthem is a celebration of the cricket revival in the country.

Islamabad United has done fairly well so far in the tournament and with many more games to come, we wish for this edition of the PSL to become one for the ages and a nail-biter for all Pakistanis.

We wish for fans of the PSL to enjoy this edition!

Asim Azhar Hilariously Trolls A Spammer For Dropping A Vulgar Comment

By
Web Desk
-
Asim Azhar
Image Source: Instagram

When someone becomes an influential celebrity and has their social media platforms, numerous of their fans follow them religiously. These fans not only comment themselves but also read what others have to say. So, if you comment on a celebrity’s post, you should rest assured a number of people would see it. Something similar happened with Asim Azhar.

Asim Azhar – the celebrity

Asim Azhar, the famous singer-songwriter in the Pakistani entertainment industry, has two million followers on Instagram. The star has even ventured a little bit into acting by doing a few telefilms as well.

The singer also occasionally replies to the comments on the posts, which range from short clips to travel stories to his modeling photoshoots. On one out of 1237 posts, there was a vulgar comment. The comment itself does not use any weird words but what it indicates is disgusting. And it was clear that this was no fan of Asim Azhar rather a spammer on the platform. By posting this comment on a celebrity’s post would have gotten him many eyeballs.

His response

Asim Azhar decided not to ignore it but to respond to that comment.

Now, as we all know, when you use Urdu, there is more feel in that. And if you add a Punjabi word, it’s not just a sentence but a statement. So his reply to the vulgar comment was right out of the heart.

He said: Maine moun pe chapairh maarni hai bhaag ja idher se chal

(I’ll slap you, get out of here.)

asim azhar Image Source: Instagram

Considering a large number of people post spamming or vulgar content all over social media, everyone has begun to just ignore it. But Asim giving this persona reply is an excellent initiative from his end, and we appreciate him for this.

Stay tuned to Brandsynario for the latest news and updates!

Aiman Khan Show How Famous They Are To Foreigners In Turkey

By
Lyza Rashid
-
aiman khan muneeb butt
Image Source: Instagram

Aiman Khan and Muneeb Butt are globe trotters in their own right and it seems they have every bit of fun they can when they go abroad. Here’s an insight into their experience in Turkey as they interact with other tourists.

Making Pakistan Proud

The couple recently shared a video from their travels to Turkey in the past few months and it’s hilarious! The two are sitting at a tourist square with another couple and getting to know each other. It appears Muneeb Butt is making the video and his commentary makes the video even better.

From what we can see, Aiman Khan is showing the other tourist couple their Instagram accounts and proving that they are very famous in Pakistan. The most hilarious scene is when the other woman’s eyes widen when she sees Aiman Khan’s follower count.

The Video People Are Talking About:

 

View this post on Instagram

 

A post shared by MovieShoovy (@movieshoovy)

Aiman Khan’s Social Media

Aiman Khan was recently crowned as the most followed Pakistani female celebrity. She has over 8 million followers which are more than any other female celebrity has. Aiman Khan has also been criticized for garnering fake followers which she always denies.

aiman khan muneeb butt
Image Source: Brandsynario

This is the day and age of social media hence, the follower count of celebrities holds a great deal of importance. If you hadn’t already heard, several notable names in India like Deepika Padukone and Badshah were served legal notices for having fake followers.

Travelogues

Aiman Khan and Muneeb Butt’s travels are always shared with the public and have become the talk fo the town several times. The last time the netizens had a good laugh over the couple’s Turkey tour was over Muneeb Butt’s antics.

 

View this post on Instagram

 

A post shared by AIMAN MUNEEB (@aimankhan.official)

Butt shared a picture with a cigar and captioned it saying “let’s try something new” or maybe fun which had many rolling on the floor. While many laughed over his antics, others also discouraged him over what he was promoting.

 

View this post on Instagram

 

A post shared by Muneeb Butt (@muneeb_butt)

 

View this post on Instagram

 

A post shared by AIMAN MUNEEB (@aimankhan.official)

Who’s Off To Turkey?

Turkey was the main destination of vacation for almost all Pakistanis this year. The destination gained popularity largely because of our love for Ertugrul and the fever remains strong.

Currently, Maria B is shooting her latest lawn collection in Turkey. On the other hand, Turkish actors, especially from the Ertugrul cast, have been visiting Pakistan left, right and centre. We’re sure this couple’s travelogues will inspire many others to follow into their footsteps and plan their next vacation there.

Stay tuned to Brandsynario for the latest news and updates.

Samsung Releases New Messaging App For Windows 10

By
Muhammad Moiz Khan
-

Smartphone manufacturers have been all about convenience since the past few years. With many of them releasing smartwatches that allow you to wear all the major features of your phone on your wrist, along with many software-related changes that allow the users to perform most major functions of their lives conveniently, a lot is being introduced for the convenience of the consumers.

Image Source: Microsoft Store

Samsung’s Messaging App – Allowing Users To Send Messages From Your Phone:

Using Windows 10 is about to allow you to text message your friends and family from your laptop. An app named “Samsung Messaging” has been spotted on the Microsoft’s app store, which as per its description and details will allow users to send and receive text messages. As per the details published on the application’s listing, it is compatible with laptops that have 4G LTE and 5G support.

Image Source: GeekWire

As of now, the following Samsung devices are compatible with the application.

  • Samsung Galaxy Tab Pro S
  • Samsung Galaxy Book 10.6 LTE
  • Samsung Galaxy Book 12 LTE
  • Samsung Galaxy Book 2

Even though Samsung is yet to formally announce or introduce the features of the app, the application is listed on the website and is available for download. However, certain forums claim that the application would not require you to pair your phone with your laptop like traditional applications require you to do and the entire process will be extremely convenient.

When Will The Application Be Available For Downloading?

As per SamMobile, the fact that the application is listed on the Microsoft Store hints at the fact that Samsung is preparing for the application’s release. Even though there is no word on when the application will be available for downloads, the pre-release is expected to be confined to a specific region so that the test-phase could be conducted and the glitches are identified before the application is formally available for everyone around the world.

Image Source: Microsoft Store

Even the product listing on the website has very limited information and there is only one image which shows the interface of the application, however the size of the application is around 31 MBs which shows that this application would not be too heavy for your PC and would be a handy feature to equip your 4G LTE and 5G device with.

What do you think about the “Samsung Messaging” application? Will it innovate and change the way we message our friends and family? Let us know under the comments below.

Follow Brandsynario for more news & updates.

WHO Reveals Coronavirus Is Not Likely To End In 2021

By
Mehak Zehra
-
WHO
Image Source: Time Magazine

[Update]: With the release of the COVID vaccine, people had become lax in taking precautions against coronavirus. World Health Organization (WHO) has announced that it should not be the case. Yes, the vaccine is released, but that does not mean covid will end right away. It may treat some people but COVID is going to stay and so those who have yet not gotten the vaccine they will get infected.

Moreover, COVID cases had been on the decline but then suddenly they increased once again. So the journey is going to be unpredictable. What is safe to say is that the virus won’t end this year.

So we have to be very careful even if after we get the vaccine.

[Feb 10th, 2021]: During the UN Briefing in Geneva, WHO had announced that a team of scientists would be going to Wuhan to research the origins of the Coronavirus strain. They have not been able to find the source of the virus.

When the covid hit the world at full scale, the masses were scrambling to make sense of what has happened. Considering it was a health issue, confused people started looking towards healthy organizations for answers. The World Health Organization (WHO) was on top of the list. With the increasing number of COVID-19 patients, they also kept trying to update people with the latest developments.

WHO and COVID

Moreover, since WHO is a certified organization, people could trust what they were saying. And this trusted organization has just released new guidelines on how to treat COVID 19 patients as well as those who keep showing symptoms even after they have recovered from the virus.

covid19 treatment Credits: Deccan Herald

New Guidelines

The notification said that first and foremost, caregivers of patients should have access to pulse oximetry. The equipment will allow them to measure oxygen levels. Should the levels go to a dangerous level, they will be able to recognize it and then shift the patient to the hospital. This will ensure that hospital facilities are not burdened; moreover, for the workers in the hospital, WHO has advised them to keep the patients in the awake prone position, on their front. They said it improves the oxygen flow. Also, healthcare workers should use low-dose coagulants so that blood clots can be prevented.

UN Briefing in Geneva

In a UN briefing, the spokesperson for WHO, Margaret Harris, said in Geneva that a team of experts is in Wuhan serving their quarantine period. After that, they will begin the research on the origins of the virus. The reason, as is apparent, is that Wuhan was the first place where the virus was detected.

https://www.facebook.com/WHO/posts/3913928295319191

The UN spokeswoman did not, however, comment when asked about the delays in the deliveries of vaccines in the European Union. She mentioned that she does not possess specific data, but they are focusing on administering the vaccine to healthcare workers worldwide within the first 100 days of 2021.

Stay tuned to Brandsynario for the latest news and updates!

BMW Is Working On A RnineT Based Motorcycle

By
Usman
-
BMW r12 bike
Image Source: rustsports.com

What do you see or imagine, when you hear ‘BMW’? Maybe a luxurious car or an extremely fast vehicle comes to your mind. It is such an old and impressive brand that no one even dares to question. Question what, exactly? Its integrity and strategies, of course. When they came out with the new BMW sedan, people were thrown aback by the sheer power underneath the hood.

Even if someone is not a fan of BMW, they may still be impressed if one ever drives down the street. The writer of this article is a fan of the older models too, especially the E series. Now, where there are sedans, compacts and trucks, motorcycles linger close by too. BMW is yet another company known for making good motorcycles as well.

BMW Motorcycle cruiser
Image Source: Bmwblog.com

BMW As A Brand:

So, what do we know about the BMW motorcycle lineups? Firstly, this may come as a surprise, the brand ‘BMW’ is pronounced differently. In a German dialect, it is actually ‘Bee Emm Vee’. We are going to let that sink in for a while. Now, coming back to motorcycles, we know the one accommodating R18 is an impressive one.

The last BMW with an impressive engine was the one running on more than 85hp. It was near to 90. The R18 was quite a robust motorcycle, with a range that sent a lot of people feeling back. You could hear that motorcycle going into second gear, through the entire street. However, it had some issues.

The Technology Behind It:

The issues with the R18 were emission-related. Now, with the R12, there is much to look forward to. Today, we look at the motorcycle cruiser that BMW working on. Allegedly, it features the Rnine T engine, which has a 1,170cc capacity. Additionally, it is a twin cylinder and air-cooled. This is a mighty powerful engine!

It is said to make 107hp at over 7,500rpm. It is being estimated that the Rnine T engine could prove to be more powerful than the R18. The R12 will be faster due to the low weight of the 1.2Litre powerplant. It will also be much cheaper than R18. This makes it highly accessible to customers.

Usually, you’d think about getting a BMW bike but then also think about the debts. Here, you may not have to worry about the finances because they have made it cheaper. It is also faster and stronger so why wouldn’t people go for this?

BMW R12 twin cylinder engine
Image Source: facebook.com

Motorcycles And The Future:

We know that there is much that BMW has yet to reveal about the motorcycle cruiser. However, from the looks of it, it seems that there is one monster of a bike on its way. We must stand ready as they unveil details sooner than later.

We hope that BMW, like other modern brands, continues to rise higher and higher. There is no limit that they cannot cross and no barriers they cannot break. We wish them the best of luck!

Stay tuned for more from Brandsynario!

1...656657658...1,077Page 657 of 1,077

About

Brandsynario is a unique, interactive online publishing house that presents integrated and updated news and information concentrating on brands’ marketing activities.

Quick Links

Newsletter

© 2025 Brandsynario