Islamabad, July 8, 2021 – Coca-Cola Pakistan and the Ministry of Foreign Affairs commemorated Pakistan’s leading music brand, Coke Studio, and launched a book called, Beyond the Wave — transcending boundaries.
This event was held in the Foreign office’s open-air lawns as part of the Foreign Minister’s Public Diplomacy Initiative to showcase Pakistan’s culture and arts. Several foreign dignitaries, government officials, business leaders, celebrities, and socialites attended.
This collaboration seeks to promote cross-cultural understanding, an exchange of ideas, and a respect for traditions as a tool to strengthen international relationships.
The book, Beyond the Wave, traces the journey of Coke Studio from its genesis with the first season in 2008 to 2021’s Season 14. The book is a powerful narrative of how Coke defined music as a passionate ode to the #SoundOfPakistan.
On YouTube alone, the Coke Studio channel has over 10 million subscribers and about 2.8 billion total views, making it the most loved Pakistani music identity.
The Honorable Foreign Minister of Pakistan, Makhdoom Shah Mahmood Qureshi said, “History tells us that the subtle forces of cultural diplomacy have an impact and can create understanding among peoples from different backgrounds. I am therefore delighted to collaborate with Coke Studio, to bring Pakistan’s true image to the world: one of optimism, youth, unity and peace.” He also added that the book will be sent to each of the Pakistani embassies across the globe.
Fahad Ashraf, VP and General Manager at The Coca-Cola Export Corporation for Pakistan & Afghanistan region said, “We are honored to receive this recognition from The Ministry of Foreign Affairs and be able to collaborate on Coke Studio’s musical journey. I want to thank everyone who has contributed to the arts and culture of our nation and to Coke Studio’s bridge-building legacy in the past 14 years.”
At the launch, the book was formally presented to the Foreign Minister, Makhdoom Shah Mahmood Qureshi by Coca-Cola. The event also included a panel hosted by Ahmed Wahab Shah, the Director Marketing at Coca-Cola Pakistan & Afghanistan. He spoke with Zulfiqar Jabbar Khan, more popularly known as Xulfi, who will be taking over as the producer of Coke Studio Season 14 and to journalist Fifi Haroon who talked about the inclusion and diversity that Coke Studio always represents.
The event ended with a signature Coke Studio performance by maestro Qawals, Farid Ayaz and Abu Muhammad.
8th July, 2021: OPPO donates thousands of medical supplies and hundreds of OPPO Band Styles to the General hospital in recognition and appreciation of the health workers’ continuous efforts during the ongoing pandemic.
OPPO is an idealist who dreams of a better world for all and with this belief, the company continues to contribute in society for the greater good. The CEO of OPPO Pakistan, George Long shared a few words at the donation ceremony; “OPPO believes in technology for mankind and kindness for the world – and we hope that through this initiative we can overcome this difficult time together.”
The Head of Department for the General hospital Lahore, Prof Anwar Chudhary added “We at General hospital are incredibly thankful to OPPO for their generous donation and for recognizing all the hard work our Doctors have put in to save countless lives.” He also praised the doctors for showing great strength and bravery during this period of difficulty and uncertainty.
All care kits were distributed to the doctors by OPPO personnel. Meanwhile extra measures were taken and COVID SOPs were strictly followed to ensure the safety of everyone present. OPPO has always gone above and beyond to do what is right. Just last year, the company donated PKR6.2 Million to the Prime Minister’s COVID relief fund. Putting humanity first for the greater good is the backbone of OPPO’s business and so it will always be the grounding principle of their future strategy.
In this era of a pandemic, it can be quite difficult to apply for a job. Many places are not allowing proper interviews and many are hard to reach. One may send them a Resume but it can be difficult to go through many of them at a time. In this day and age of technology, TikTok has just introduced something new. They are going to help the job-hunting community in the world by a special method.
Due to difficulty in reaching companies, TikTok has decided to make it slightly easier. The platform is known for its trending videos and short quality content. It is one of the best places to set trends or to learn what the current ones are. This can be in any niche or domain. However, the new feature is TikTok letting users upload video resumes! Is that not an ingenious idea?
Image Source: reuters.com
TikTok With Video Resumes
For now, this feature is available to all jobs based in the US. Instead of going to the location or emailing, one can simply show a video resume. Be it for the WWE or a Data Scientists designation, TikTok can get you anywhere. Even if you wish to apply at TikTok itself, that can be done through video resumes. Companies like Target and Mexican Chipotle Grill will now accept video resumes throughout July.
This is an interesting way to give people more opportunities. It also makes it easier to apply in these uncertain, dire times. You never know when it may be unsafe to visit a place. Apart from video interviews, it seems that video resumes are also becoming a thing. For now, this ability is only available to US-based jobs but it can extend with time. Eventually, we may see people applying with video resumes everywhere.
Networking Done Right
Currently, the most go-to platform for jobs is LinkedIn. People use Facebook for networking too but you can find every professional on LinkedIn. The platform not only lets you connect but lets you talk to them too. So, if you wish to have a strong network in your professional life, LinkedIn is your go-to right now. With time, we could see TikTok becoming that platform too. Slowly and Gradually, more companies can appear on the platform.
We hope that people who apply through video resumes are successful. It is always a moment of pride to see someone accomplish well. We want to make sure that every person gets the same opportunity and ability to apply. The job market is tough and it can take a while to land a job. However, we urge everyone to keep their spirit high and their will strong!
Automobiles in Pakistan are being produced by the dozen. Whether you are a fan of SUVs or compact, Pakistan has something for you. There are many preferences here and we have an announcement today. As we know, the production has really gone up. MG has started to locally produce here so it has gotten a lot better. MG cars are being seen as much as KIA is. Among all this, BAIC has also taken a stand. The BJ40 is here!
Yes, you heard that right. The BJ40 is a 2.0Litre vehicle, made by BAIC. BAIC is a company that had a lot of hype in 2019. However, they went quiet and underground due to the pandemic. Now, with the vaccine out, they have really started to progress well. In recent news, they have shared new images of the BJ40. Alongside, they have mentioned that the BJ40 has officially gone into production in Pakistan.
Image Source: pakwheels.com
BJ40 And Specifications
If you are a fan of big vehicles, you will love this one. As mentioned, it features a 2.0-litre turbo engine. The last part tells you that the pick-up speed of the car is quite impressive. You can go from zero to high in quite less time, minimising the time it takes to pick. Looking at the interior, the seats on the vehicle are quite comfortable. You don’t have to worry about back pain on long drives.
It has ample storage and seating space. The vehicle seems like it would be a good fit for the whole family. In addition to this, there is absolutely no compromise on features and ease of access. The amount of functionality available to the driver is quite a lot. One can spend days just trying to figure out what each button and lever does. The BJ40 is expected to give a fuel average of between 9-10 kilometres to the litre.
Additional Information
Apart from this, we know that the vehicle is set to be locally produced. Now, it seems that there is going to be good competition in the market. The price bracket of the car is not confirmed yet but it is surely a hefty investment. Additionally, being locally produced means tax reductions under the new auto policy. All of this comes as a combination of good news to us!
Being an off-road vehicle, the BJ40 might just try to move above the currently residing off-road vehicles. We know that there is a lot of application for off-road in Pakistan so this vehicle will be popular. Who knows, maybe the public floods the showrooms with a willingness to buy this vehicle.
Our society’s obsession with fair and white skin is real as we are reminded time and again about it with marketing campaigns and whitening products. Celebrities, influencers have been making a lot of efforts lately to debunk the fair skin myth. But the moment we think there has been some progress, we are back to square one. A similar instance is reported again where a TikToker is promoting her fairness products on social media.
Dolly’s Signature Salon
Dolly is a TikTok star who happens to run a salon in Lahore by the name of Dolly’s Signature Salon. She has launched various services, including a skincare line that she promoted recently on her social media. The girl mixes a few products in the video before moving on and applying a thick layer to the model’s face and arm. She then removes the entire product, which leaves behind tinted skin, somehow comparing it to a fair complexion.
The video she posted on Instagram is problematic and wrong on so many levels. No wonder she received so much media backlash. The products she is using do not have any scientific backing, for starters, since we do not know the product’s ingredients. This brings us to our next point: the environment where such brands are manufactured and packaged.
However, it isn’t evident when it comes to the product since we can’t understand its nature. Is it a bleaching cream that is expected to transform your skin tone or a foundation turning the model’s skin grey, gimmicking it for a fair complexion? We are not strange to the harmful effects certain whitening products can have on our skin. In a society where trying to expose the fairness obsession is already difficult, promoting such products on social media is a no-go.
The Social Media Backlash
The TikTok star received a lot of bitter responses since people understood the nature of the video. Influencers and netizens called out the star over her crude behavior.
Business is a field open to everyone. It only requires you to give your utmost to it. In this advanced time and era, young people manage to start businesses, which, at their age, would be impossible in the past. These young entrepreneurs are a symbol for many, breaking stereotypes and becoming an inspiration for all of us.
Let’s take a look at a few of these young entrepreneurs, shall we?
1. Jelani Jones
Jelani was interested in bath products since the young age of 9. Sometime later, this interest turned into Lani Boo Bath. She visited numerous sites to test products herself. These places included farmers’ markets and more. Finding a mentor for her unique hobby in a vendor, provided Jelani with a way to turn her hobby of creating bath products into a career. This launched her onto a path for success.
Image Source: The Undefeated
2. Mikaila Ulmer
Despite being stung by a bee at a young age, instead of letting that incident scare her, Mikaila set up one of the most popular businesses ever set up by a young entrepreneur. Combining her great grandmother’s recipe for flaxseed lemonade and the honeybees, Mikaila came up with a unique idea. The idea was to help both honeybees and her great grandma’s recipe find a way to live on. ‘Me & The Bees Lemonade’ is now famous enough that her lemonades are sold in over 1500 stores.
Image Source: Time Magazine
3. Cory Nieves
10 years ago, a 6-year-old Cory dreamt of saving up for a car tired of the school bus. Initially, Cory sold only hot cocoa and lemonade but later, he began searching for an all-natural chocolate chip cookie with no artificial ingredients. Along with his Mom, Cory worked tirelessly and finally made his perfect cookie. Mr. Cory’s Cookies were finally launched this way. Through his business, Cory has worked with multiple famous names such as Pottery Barn and Whole Foods.
Image Source: oprah.com
4. Isabella Dymalovski
Luv Ur Skin is a skincare line in which all products are developed with natural ingredients. Founder of the enterprise, Isabella as a child took her mom’s refusal to let her use her mother’s skin products seriously. She decided to develop her own. The products range from lip gloss and nail polish removers to moisturizers and more. One of the strongest points of the skincare line is that the products are safe for all skin types.
Image Source: Twitter
5. Bella Tipping
Kidzcationz a travel review website aimed at kids that allows them to rate restaurants and hotels and other establishments on how they took care of their needs. Bella Tipping is the founder of Kidzcationz and it seems like she has even more interesting plans for when she grows up. Plans like working for a nonprofit organization while actively fighting for change are admirable, and as a teenager even more so.
Image Source: Fortune.com
If you are a child or a young adult, don’t be afraid of starting your own business. Take these young entrepreneurs as inspiration. Ask for help, let your amazing ideas see the light of day, and gradually start working on them. Don’t let failure be a hurdle. Instead, let it be a step forward to learn from and who knows maybe you will become as successful as these young entrepreneurs.
Stay tuned to Brandsynario for the latest news and updates!
Prawns are one of the most amazing seafood dishes to make at home. Making them at home is also better because you can be content with cleaning them yourself! Here are multiple ways to make garlic prawn variations at home:
1. Garlic Prawns
Image Source: Recipe Tin Eats
The devil is in the marination. Marinate prawns in olive oil, garlic and pepper for just 20 minutes. After that, sear them in batches with a combination of oil and butter. After that, add more butter if you want the extra sauce. Finish with lemon slices!
2. Creamy Garlic Prawns
Image Source: Recipe Tin Eats
Marinate these prawns the same way and sear them in butter. Once done, remove and prepare the creamy sauce. Add some butter and a little garlic to it. Once it bubbles, adds chicken stock and cream to it. Once that is reduced, add prawns to it and wait for the sauce to thicken.
3. Garlic Butter Prawns
Image Source: Damn Delicious
Melt 2 tablespoons butter in a large skillet over medium-high heat. Add prawn, salt and pepper, to taste in it. Then proceed to add garlic to the skillet, and cook, stirring frequently until fragrant. It will take about 1 minute. Then stir in chicken stock and lemon juice.
Bring this mixture to a boil, reduce heat and let it simmer until reduced by half. It will take about 1-2 minutes. Then stir in the remaining 6 tablespoons of butter until melted and smooth. Stir in the prawns and gently toss to combine. Garnish with parsley.
4. Peppery Garlic Prawn
Image Source: Simply Recipes
Mix together crushed garlic, salt, crushed peppercorns/pepper and lemon juice to marinate it. Leave like this for an hour. Then heat a heavy skillet over medium-high heat and add olive oil. Add the prawn and make sure to add all the garlic mixture too. Cook this quickly, tossing the prawn. The longer the prawn has been marinating, the less time it takes to cook.
5. Pan-fried Garlic Butter Prawns
Image Source: Downshiftology
For this easy peasy version, simply melt the butter and add the oil to a pan. Generously grind salt in a large frying pan. After this, add the garlic and prawns and fry over high heat. Stir them until they become opaque and serve immediately. Best served with lemon wedges.
6. Sticky Honey Garlic Butter Shrimp
Image Source: The Recipe Critic
To marinate, whisk honey, soy sauce, garlic and lemon in a bowl. Add half of the sauce to the shrimp and let it marinate for 30 minutes. Take a medium-sized skillet and add the butter. Then add the shrimp and discard the used marinade. Season with salt and pepper and turn the heat to medium-high to cook the prawns. Cook until the prawn turns pink. Add the reserved marinade and pour over it until the sauce thickens. Garnish with green onions.
Stay tuned to Brandsynario for the latest news and updates.
There are a lot of worries associated with washing clothes. Will the blacks become greys? Will my bright clothes become dull? Will the delicate get ruined in the wash? It seems Surf Excel took all these worries into consideration and came up with a one-time solution: Surf Excel Liquid! This new product ticks all the right boxes and makes washing a much easier process!
Surf Excel Liquid is the one-stop answer to everything you look for in a detergent. It offers Fabric Care and Color Protection so that your clothes are not only clean but retain a new feel to them. Now no more worrying about the blacks fading! The cherry on top is the cap of the bottle, which can be used as a scrubber as well which makes is easier to remove tough stains from your clothes.
Now, your favorite clothes can be washed at home with no worries! Now there will be no expensive dry cleaners or ruined clothes at home! Thank you, Surf Excel, for introducing Surf Excel Liquid and making lives easier!
Galaxy is not coming slow with digs on Cadbury and we’re here for this brand war! Watch what Galaxy said straight up to Dairy Milk and beware, you’ll have to pick a side.
A Survey’s Result
A survey of 201 people conducted during the May of 2021 concluded something surprising. It concluded that 56% of people preferred the taste of Galaxy over Dairy Milk. Can you believe it? We can’t either, to be honest. However, results are what they are and Galaxy had a field day over them.
Image Source: Facebook
However, keep in mind, this is only the UK consumers we’re talking about. Perhaps Galaxy’s smooth milk IS better than Dairy milk there. However, in Pakistan, it’s dairy milk any day of the year.
Galaxy’s Dig At Dairy Milk
Galaxy must have been overjoyed at the results of this survey. They immediately took to their social media and seized the opportunity. After designing a post pronto, they delivered the blow to dairy milk.
Have a look
Their post clearly is meant to offend Dairy Milk as a way to say, we always knew it. What is the cherry on top of the cake is the ‘it’s official’. When they say that it is official now that people prefer Galaxy over Dairy Milk, they mean it was already happening. It’s only becoming public and proven now. Brand wars much?
Image Source: Facebook
Do People Agree?
The comments are full of people tagging their friends of both sides and mocking them. Others are not in agreement with the results. Many are, however, smug with their ‘i told you so’ and whatnot. This survey has unleashed hell on fans of both chocolates and we’re not sure what can fix it.
Have a look at the comments:
Image Source: Facebook
Are These Brand Wars Healthy?
Brand wars are super common in the international frame because the marketing companies are top-notch. Anyone who knows even a little about marketing knows that brand wars are actually productive as opposed to counter-productive. They reel in consumers, they start a conversation, they lead.
Image Source: Irish Times
For instance here, nothing is unethical or disappointing. It’s just a debate as old as time over chocolates being revisited on official platforms of said chocolates. It gives fans of both chocolates an opportunity to enjoy and converse. As for marketing, well, we’re writing about it. This news has also gone viral so aren’t the two doing well as part of this ‘brand war’? It’s food for thought!
Stay tuned to Brandsynario for the latest news and updates.
We had a chance to sit down with Likee, a Singaporean social media short-form video app. Likee as a platform is gaining traction for offering a more alternative content platform that’s already popular in most of South Asia and has made its way to Pakistan. Here’s what they had to say in regards to what the company is doing for content and a special focus on gaming.
The market is quite saturated with short video platforms. What is Likee doing to differentiate themselves from the competition?
At Likee, we are committed to our users and constantly looking to create opportunities to let them shine. Our objective is to empower content creators by providing them with the tools and the platform to express their creativity, build a community and facilitate meaningful connections and engagements amongst each other.
Likee makes filming easy – anyone can record and share their moments freely, which in turn, inspires real-life creativity and offers the opportunity for everyone across the world to be seen and heard. Furthermore, Likee fosters connections between people to combat loneliness, while encouraging valuable conversation among users by gamifying the viewing and interactive experience.
We believe creativity and expression are basic rights on social media. Our product features are equally available to everyone and we encourage them to showcase their talent and shine like a star.
I’m a short amount of time, Likee has established itself as the platform of choice for people to be seen and heard. It’s a place where anyone can express themselves to a worldwide community and experience connection around commonalities.
What is Likee doing to attract more people in the country?
Likee constantly runs a series of in-app activities that are designed to excite and captivate our users’ attention. We develop a number of seasonal and culturally relevant challenges that people can participate in. Whether it is a Ramadan challenge: where people share short videos with their families or preparing a meal; or a football challenge to celebrate significant moments during the season; or subjects related to pop culture: such as superhero movies; staycation trends, lifestyle trends and more; Likee always has a challenge for creativity.
To build upon its zeal for creativity, Likee is actively looking for content creators to offer them collaborative opportunities either with us or with our partners. Within the app itself, we have a section where our users can reach out to us directly and pitch their ideas. We do our best to reply to all of them and try as much as we can to support their creative vision and storytelling abilities.
Once selected based on selected criteria, we set them as our featured and recommended content creation stars to follow which will help them to get discovered faster and grow in a manner that has a positive impact on both themselves and their respective communities.
Can you please share details on expansion plans for Likee in Pakistan?
Likee is committed to growing within the country’s content community. In fact, according to App Annie, the leading global provider of mobile data and analytics, Likee was reported as being one of the top five most downloaded apps in the Google Play Store during the first week of 2021.
For 2021, Likee intends to continue to strengthen its presence in Pakistan by focusing on providing content creators with more opportunities to be discovered, build their audience and potentially open up new opportunities for them to collaborate with creators, users and brands.
In terms of content, we want to focus on family first content – to bring families together; Short Dramas – to entertain audiences on new storytelling ability to emerge creative youth, directors, etc. and; pop culture trends – that consist of lifestyle, travel, content related to social activities; and so much more.
“Fahad hussayn was very normal, what happened to you? Donald duck peak mask. What do you eat to dress like this? Tell me so we eat that to see you?”
The film and television actress Mishi Khan is not tolerating two designers’ outfits and has spoken up about it. Here’s what she said about Fahad Hussayn and Ali Xeeshan’s comical and Met Gala-esque looks.
“What Are You Guys On?”
Mishi Khan led the video with asking, “what are you guys on?” She asks Fahad Hussyn and Ali Xeeshan this based on their HUM Style Awards 2021 outfits. The outfits were so bizarre and wildly absurd that people were beyond amazed. In order to critique something, one must understand it first. The issue with their outfits is, that we can not understand them.
Usually, it’s Ali Xeeshan who dresses like this and sticks out like a sore thumb. However, this time Fahad Hussyn beat him in his game and overtook that title.
Image Source: Instagram
Have A Look At Their Outfits
Image Source: Instagram
Mishi Khan Gets Real
Khan was appalled at the designers’ dressing to an awards function that has ‘style’ in its name. She was wondering that they both charge 8-15 lakhs (and more) from brides, yet this is how you dress? Mishi Khan constantly kept emphasising that what the two are promoting by dressing like this is absurd.
The message they impart is that this awards function is not serious. Make a fool of yourself in order to get attention.
Critique of Fahad Hussyn
Mishi Khan also took her time out to singe out Fahad Hussyn. She said I knew you in Karachi and would also come to meet you, you were always quite normal. “Just a good designer, busy designing.” However, time changes and so does style, Mishi Khan!
Fahad Hussyn’s outfit was even more strange than Ali Xeeshan. Mind you, that is saying something because Ali Xeeshan is the king of strange outfits. Mishi Khan ended by saying that whatever you (designers) eat to dress like this, please share. Share it so we can eat it to be able to look at you.
About Mishi Khan
Mishi Khan is one of Pakistan’s most loved film and television actress and a TV host. She is most famous for starring as ‘Uroosa’ in PTV’s Drama titled ‘Uroosa’ for her debut. Mishi Khan is also not known for gaining attention by calling other people out, however, it seems this time she has had enough.
Stay tuned to Brandsynario for the latest news and updates.
Pakistan’s Prime Minister has recently launched locally manufactured E-bikes for Pakistani citizens. As a step towards his goals of sustainability for the country, this is truly commendable.
Making Pakistan More Sustainable
Image Source: Al Arabiya
Prime Minister Imran Khan was the leader of the 1000 trees program in KPK. His efforts have helped to restore a large percentage of greenery in Pakistan. As part of his tenure, the Premiere also spoke about reducing taxes on electric vehicles. This was done to encourage people to shift to electric vehicles.
— Prime Minister’s Office, Pakistan (@PakPMO) July 7, 2021
Many electric charging stations have also been installed since then. The landscape of Pakistan is slowly but surely becoming more sustainable. The latest development is only proof of that.
E-bikes Launching Ceremony
Pakistan’s first locally manufactured electric motorbike (E-Bike) has been finally launched. The Prime Minister inaugurated the E-bike himself. It has been manufactured by a Pakistani company called ‘Jolta Electric’.
If bikes have become electric, this will mean a huge chunk of our vehicles is becoming green.
Fulfilling Goals
Launching E-Bikes was part of Imran Khan’s government’s five-year Pakistan Electric Vehicles Policy 2020-2025. It was approved last year and aimed to target a robust electric vehicle market. It envisions a 30% and 90% increase in passenger vehicles and heavy-duty trucks by 2030 and 2040.
Image Source: Daraz
The remarkable features of the policy included a two-part transition of the automobile industry. This would be more efficient and would also encourage them to change their mindset of people. Many believe electric vehicles are difficult! Moreover, it would be cover two and three-wheelers and heavy commercial vehicles by providing incentives to manufacturers.
More About The Bike
The E-Bike, which has been launched today, has various models including JE-70, JE-70 L, JE-70 D, JE-100 L. The other features like no clutch and gear allow for low maintenance. The e-bike is all set to make the lives of people easy and comfortable.
The various models of Jolta E-Bikes have different speed ranges from 10 to 60 kilometres per hour. They can cover a distance of 60 to 100 kilometres once fully charged. These bikes give the efficiency as others do. However, they are better for the environment. Moreover, also cost-effective in the long run.
Stay tuned to Brandsynario for the latest news and updates.
The government of Pakistan (GoP) is a strong supporter of E-Katchehri, or as they like to call it, ‘Khul-E-Kachehri’. Already having conducted ten sessions of it, they have been encouraging various departments to delve into it. Taking this suggestion forward, HEC Pakistan recently took to Twitter announcing E-Katchehri. They did it through an introductory video that shows the facilities and benefits it would be providing.
E-Katchehri by HEC Pakistan
To launch this program, HEC is using its web channel, EduTV. The primary purpose behind E-Katchehri is to create a channel for the masses to be in contact with government departments. This direct contact will enable them to seek information about the department and limit the fake rumors that float from time to time. Chairman HEC, Executive Directors, and Director Generals would be attending the session as the chief guests.
Not only will the E-Katchehri solve the issues of the masses, but it will also aid the government in conveying their point of view to the ground level.
You can use your right to freedom of speech to convey how you feel about the education policies, the problems you face in your educational institution, and your future education prospects. The best part is that it would all be live broadcasted from the web channel. To interact with the people on the program, you can either tweet or send a Facebook message to the official accounts of EduTV by HEC.
To check on further updates, we will keep an eye on the portal. However, in case we miss out, you can also keep a tab on their website. The updates, as they say, will be shared on edutv.hec.gov.pk.
Image Source: Twitter
And if there is a matter regarding E-Katchehri that instead of presenting to them, you want digital media to cover, we are always ready. You can send us your grievances or opinions by commenting on our social media posts.
Until then, let’s root for the government to have taken a good initiative for the masses.
Stay tuned to Brandsynario for the latest news and updates!
The automobile industry in Pakistan has seen quite a lot of development recently. Despite the pandemic and chip shortage, the industry is moving forward swiftly. In light of that, a new auto policy was announced a while back. Under this, the prices of many vehicles were going to be reduced. Car prices were to go down due to tax reduction and exemption. Now, we may have some additional news related to this.
The Minister of Industries, Khusro Bakhtiar, has made some statements recently. Many of these apply to the upcoming vehicle price reduction. The vehicles that are going to become affordable will come under the 660cc to 1000cc domain. It is to the common person is able to afford a vehicle rather than wait a long while to buy one. It is all part of the scheme by the Prime Minister.
Image Source: brecorder.com
Car Prices Going Down Soon
According to sources, the price reduction is going to be reviewed in two days. This means that you may see new and reduced car prices within the next two to three days. Prepare yourself because you might be taken aback by the margin that the prices will reduce. Despite the news, many automakers have been reluctant to decrease prices so soon and wished to have more time.
However, the minister has said that they are moving forward with this plan. Additionally, the production of more than 300,000 cars is underway and will be made available soon. This means that the buyers get to have more options and ease when buying vehicles. The minister has also said that they will make it easy for first-time buyers. They should not have a bad experience when it comes to buying a car.
Auto Policy Implementation
With July already in the second week, we can expect quite a lot of news related to automobiles. Apart from this, the introduction of so many vehicles is going to create job opportunities too. This means that more and more people can be employed in the auto sector. The writer of this article finds this to be good news because the auto industry is promising. Pakistan is on the rise when it comes to cars and we want to see the country flourish.
The Federal Minister explained that carmakers would have to pay penalties on delays of vehicles. If the carmaker is taking more than sixty days to get the car to the customer, there are going to be consequences. Such a decision is bound to provoke a sense of added responsibility among automakers too.
Handhelds are starting to become more popular now. If we cycle back a couple of years, we can see how they were revived. It is a mode of gaming that can never go out of style. This is because handheld gaming provides the utmost ease of access and comfort. You can play games from the comfort of your bed or sofa. Nintendo Switch is a popular handheld console and it is on its way up. The newest addition to the family is here; The Nintendo Switch OLED.
Meet the newest entry to the #NintendoSwitch family! Nintendo Switch (OLED model) brings the versatility of the Nintendo Switch experience with a vibrant 7-inch OLED screen, a wide adjustable stand, and more. Nintendo Switch (OLED model) releases on 10/8.https://t.co/zRpGxakJDnpic.twitter.com/Tsc55r35ay
— Nintendo of America (@NintendoAmerica) July 6, 2021
This new addition can be considered as quite a jump forward. Nintendo is certainly making memorable marks on the market. They have ingenious ways of captivating the audience so people are always waiting for more. Now, what do we know about this new Nintendo Switch OLED? We know that it certainly has some upgrades. However, we have yet to see more details on it. Let us dive right in!
Image Source: digitaltrends.com
Nintendo Switch OLED Incoming
This is a refresh model of the Nintendo Switch. It means that Nintendo has decided to come up with something that people will enjoy. Many were expecting it to be released during E3 2021. However, it seems that the Twitter account made this announcement on July 6th. So, how is the handheld different from the rest of the Switches. We know that Switch lite is a more affordable version of the Switch.
However, the Nintendo Switch OLED is the mid-generation version of the switch. Its biggest advantage is the 7-inch OLED screen that it houses. The handheld contains state-of-the-art technology embedded in it and offers a lot in terms of gaming. It can run any game that the previous Nintendo Switch models can, but this one has a more beautiful display. You might stay glued to it for hours on end, so strap in!
Additional Details
Its expected release date is October 8th, 2021. This is quite near. Additionally, this is also the month we see releases of new Xbox games. If not October, we will definitely be seeing them in November. So, it can be safely said that the future of gaming is quite bright. There is a whole lot to look forward to as we progress into 2021.
If we talk about the price of the Nintendo Switch OLED, it is expected to be about $350. While that is a hefty investment, it might just be one that is worth it. The world of gaming is seeing quite a lot of high notes so we must take out time to listen. Additionally, the handheld has enhanced audio as well as a better grip. Immersive gameplay is guaranteed!
The leading global media investment management group of WPP – GroupM, announces an industry-leading partnership with Allied E-commerce Solutions (AES) to revolutionize the eCommerce space by launching “End-to-End” enablement solutions for brands in Pakistan.
eCommerce has witnessed exponential growth since the beginning of the COVID-19 pandemic which has resulted in more brands wanting to explore the Online Shopping space. GroupM, Pakistan’s No.1 media agency, both in the Traditional and Digital space, has always driven innovation over the last two decades. In order to embark on this new demand, GroupM aims to pursue Strategic Partnerships and enter new ventures as a key pillar of its 2021 strategy.
AES is a recent enabler setup in Pakistan and Middle East with the vision of enabling brands and local SMEs to embrace eCommerce as an integral part of their strategy. The “End-to-End” eCommerce needs will be serviced by a group of experts who aspire to provide solutions in order to drive conversions, optimize a lean supply chain and create a wow experience for Pakistani shoppers. In this partnership, both partners will be playing upon their core capabilities to best service client needs. Marketing & paid media will be handled by GroupM while the remaining enablement services shall be managed by AES. Both partners will jointly offer strategic consulting services to the clients.
Through this groundbreaking partnership with AES, GroupM aspires to offer brands customized solutions based on each stage of their eCommerce funnel.
Our goal is to serve brands by becoming the leading eCommerce enablement platform in Pakistan & the MENAP region. We are passionate to invest in this industry, offering brands End-to-End services through our network of tech enabled, fully integrated fulfilment centres across major cities. Our partnership with GroupM offers an extensive suite of services and expert marketing solutions to our clients – enabling us to exceed expectations and commit to their success.
Faisal Malik (COO, Allied E-commerce Solutions)
Our objective is clear- to pave the way for brands & sellers to re-define their e-commerce strategy through marketplaces & brand dotcoms to achieve their e-commerce goals by offering our cutting-edge platform, technology stack & community of industry experts. Our Strategic partnership with GroupM has common goals to set up a high precedence in the enablement industry.
Naveed Asghar (CEO, GroupM)
GroupM has invested in building the capacity and capability to stay ahead of the curve on this important eCommerce pillar which has grown exponentially over the last 12-18 months, but I believe that we are merely at the tip of the iceberg. Pakistan, as a market is poised for an unprecedented growth in this vertical and GroupM’s Partnership with Allied E-commerce Solutions, is a testament to bringing the best-in-class End-to-End solution and value addition for our clients in this space.
Amna Khatib (CDO, GroupM)
Our purpose is to set up the right ecosystem from strategy, technology and performance to operations and fulfilment, which will enable brands to drive sustainable growth. This partnership will serve as a game-changer for GroupM’s clients as well as the overall industry and will facilitate accelerating the future of eCommerce in Pakistan.
Mangrove jungles play a critical role in protecting the coastal regions from soil-erosion, tidal-flooding, storms, cyclones, and other natural disasters. These marine forests also offer shelter to migratory-birds, while maintaining the quality of water along with the coastal belts, around the globe. These are only a few of the tremendous benefits of having rich Mangrove vegetation along the shorelines of any country, while these dense plantations continue to play a pivotal role in the healthy growth of marine-life and conservation of the nature’s ecosystem.
For decades, Pakistan has also been deriving great socio-economic advantages from the thick Mangroves that grow all along its coast-line that stretches for around 1,000 kilometers. However, unfortunately, some greedy elements in the society have been continuously chopping down and robbing this national treasure of wood. Since the mangroves are breeding grounds for a variety of fish, birds and marine-animals, the depletion of these forests is having a huge negative impact on the vast potential of the country’s fishing industry.
Pakistan has an estimated 0.6 million hectares of mangrove ecosystem, probably the 10th largest in the world. Through surveys and satellite-imaging, the Environment Ministry has learnt that; the mangroves in Pakistan are experiencing deforestation at the highest rate (2.3 percent). Hence, irreparable losses are being caused to the nation, especially the coastal communities. If the rapid rate of urbanization, industrial contamination and deforestation continues unchecked, the mangrove forests may largely disappear in the next fifteen to twenty years. When we evaluate this looming crisis on a global scale, experts are alarmed to see that: Over 35% of global mangrove forests have been destroyed, within the past four decades.
As the mangroves along the Pakistani sea-shores are vanishing, a few responsible corporate enterprises are organizing plantation-drives and advocating action against this large-scale theft of wood. The technology leader in Pakistan – Dawlance has taken the lead in this valuable cause, by launching an exemplary social-responsibility initiative, by signing a Memorandum of Understanding (MoU) with the World Wildlife Fund (WWF). Implementation of this MoU has begun with concrete measures to achieve the annual ‘Sustainability-Objectives’ of the brand. Recently, Dawlance and WWF have already planted 5000 mangrove saplings along Sonmiani Beach.
Here are a few glimpses of the mangrove-plantation drive
Participants of this valuable effort commented that: Sustainability is at the heart of every strategy adopted by Dawlance and its global parent company – Arcelik. The stakeholders are expressing serious concerns that: Currently, Pakistan has only 5 trees per-capita, while the global average is 422 trees per person. Hence, Pakistan has a lot of catching-up to do. Compared to normal plantations, Mangrove forests have a special capacity to ensure 10 times more ‘Reduction’ of carbon-dioxide from the environment. Pakistan must save this marine ecosystem from deforestation, to enable safe and healthy living in its coastal regions. This will stabilize national growth and promise the wellbeing of the masses with higher productivity.
In line with its vision of a sustainable environment for a cleaner and greener Pakistan, Dawlance, on Monday, June 28, 2021, under its ‘Dawlance for Humanity’ initiative, conducted a major plantation drive, along the coastal belt of Balochistan. The Company is determined to play its part in reducing the atmospheric toxic carbon-dioxide levels, to make sure that the future generations can live in a healthy environment.
Speaking on the occasion, the Chief Executive Officer of Dawlance – Umar Ahsan Khan stated: “It is a pleasure for us to have launched this resourceful MoU. The mangrove plantation is the first step towards many more earth-friendly initiatives in partnership with WWF-Pakistan. Our country is blessed with abundant natural-resources, while our mangroves are a treasure trove of biodiversity. As a responsible and reliable organization, Dawlance shall continue propagating “Perfect Balance of Nature & Technology” and play its role towards achieving the company’s annual sustainability objectives, which are in line with Arçelik’s vision of sustainability. We are also committed to support the government’s focus on increasing forestation in Pakistan.
The mangroves plantation is one of the many initiatives under the ‘Dawlance for Humanity’ program which aims to work towards environmental sustainability. This inspirational programme has now pledged to sponsor the courageous feat of a 12-year old Pakistani girl, who is making a record-breaking attempt to summit the Broad-Peak. It aims to promote the exploration and protection of Pakistan’s beautiful mountainous regions. Kindly follow the following link for the latest news and updates about this unique mountaineering expedition. https://www.dawlance.com.pk/news-events/
Almost every other app at this time is extracting your data from the smartphone and either keeping it for their own usage or leaking it to third parties. So, no. No one needs to insert any tracking chip through your COVID vaccine, people. You are already being tracked. But if you are concerned with keeping your data to yourself, here is a list of all the safest apps that you can freely use without any cause for concern.
1. Signal
Signal got its time to rule alongside Telegram after WhatsApp announced its inclination of sharing user data. WhatsApp, in fact, came under a lot of fire after that and a huge number of people shifted to Signal and Telegram.
2. Clubhouse
Accommodating audio chats in groups is the main purpose of Clubhouse. But while messaging applications are usually suspected to steal data, Clubhouse does not do that.
Image Source: BBC
3. Netflix
If you are scared of losing your personal data, feel free to get entertained by Netflix in a relaxed way. This is because this app does not share your data with third parties.
4. Microsoft teams
Microsoft Teams is usually used in corporate settings. And it is of utmost importance to ensure that your confidentiality does not get compromised.
5. Google Classroom
Classroom is usually used for holding classes. The people using the app are vulnerable students. Hence, it is great that the app is amongst the safest ones which do not share personal data with third parties.
Image Source: note.com
6. Shazam
How many times does it happen that you want to listen to a song but you only remember partial lyrics? Shazam helps you identify, within seconds, what song it is.
7. Etsy
Etsy helps you deal in vintage and handmade products mostly. The categories include jewelry, bags, clothing, home décor, and furniture. They also include toys, art, and craft supplies and tools.
8. Skype
You might now be doing video calls to your loved ones with various other alternatives, but Skype is still being used. Now, it is limited to job interviews or university interviews.
Image Source: onedio.com
9. Telegram
The situation with Telegram is exactly similar to that of Signal.
10. Boohoo
Businesses that sell tangible products are in possession of even more extensive data. Boohoo, the website that sells men’s and women’s clothing does not share that very personal data of yours which very much includes your address.
Are you using these apps? Would you consider using them now knowing that they are the safest apps aside from the amazing services they provide? Do let us know in the comments!
Stay tuned to Brandsynario for the latest news and updates!
No matter how qualified or successful we are, lack of motivation is always bound to hit us once in a while. And what should you do when you are feeling a whirlwind of emotions leading to unproductivity? In such instances, a podcast can come to our rescue. Learning from people who somehow went through the same thing but came out stronger can help you put your life in perspective.
So, what podcast channels should you follow? Take a look below.
1. TEDx Talks
If you want to take charge of your life, then listening to Ted talks can be one of the best things you can do. Ted talks cover a wide range of topics about anything and everything. Be it social issues or societal issues. The speakers present their knowledge and experiences to ground their teaching to reality.
2. Motivation Madness
If you want and like to listen to successful figures, motivation madness can be your best friend. From life lessons to advice, there is always a thing or two you can learn from the speakers.
3. Be Inspired
A wide range of inspirational talks is enough to keep you motivated along with a variety of genres. The topics covered include health, lifestyle, personal experiences, life lessons, and much more.
4. Motivation Ark
Want to stay motivated and achieve your dreams? Listen to these stories of the world-famous and wealthy CEOs who will tell you how to take charge and action. These life-changing advice are the best to push you towards your limit and potential.
5. Team Fearless
Become a better version of yourself; this is easier said than done. However, team fearless will help you do that with the help of inspiring and motivation, music, speeches, and much more.
Stay tuned to Brandsynario for the latest news and updates.
Are you feeling Down? That’s understandable given the ever-changing circumstances around. Sometimes, when there is so much going around us, we tend to sink into this loophole of a bad mood and lack of motivation. The best way to deal with your emotions is to sit with them and understand them and, you must take charge of the feelings you are facing. However, the key is to find a balance and get yourself out of the pit of melancholy.
If you are finding it a little challenging to do so, let’s take a look at what you should do to claim back your spirits.
1. Listen To Music
Music has its way of helping us feel our emotions. Research suggests that the right music is probably the music you want to listen to. Moreso, party music is not meant for parties only. It is so that you can have a party of your own when you are feeling down. Blast that favorite song of yours and bust a move or two while it will have your endorphins rushing and will give you an instant boost of happiness.
Image source: unsplash.com
2. Eat A Good Meal
Now, this can be a meal you have cooked for yourself or something you have ordered, but eating your favorite food will help you suddenly feel a shift in your energy and will improve your mood for the better.
Image source: unsplash.com
3. Run A Bath
Make the most of your bath time by giving yourself a little TLC. Put on a face mask or trim your split ends to give your hair a fresh look. Put on your favorite set of pajamas, and be ready to conquer the day.
Image source: unsplash.com
4. Take A Walk
Just a breeze of fresh air can feel calming and soothing. Step out and engage with nature. If you feel stressed or worried, a trip to the park can quickly calm you down. Being stuck at the same place doesn’t do you any good.
Image source: unsplash.com
5. Watch Something Funny
As mundane as this sounds, watching something funny will shift your mood for the time being and help you get out of your mindset. Watch whatever makes you laugh out loud.
Image source: unsplash.com
6. Do Something New
It can be as little as an exercise you have been putting off to do or take pictures of nature and your surrounding. Indulging in something different and new tends to change our mindset and gives us something to think about besides our hectic daily schedules.
Image source: https://www.trionds.com/
7. Take A Nap
“If nothing goes your way, take a nap!” This should be a pearl of wisdom. But seriously, if nothing is going your way, your best bet is to take a nap. So when you get up, your head is a little clear of what challenge to tackle next.
Image source: https://edition.cnn.com/
Stay tuned to Brandsynario for the latest news and updates.
