WHAT A NIGHT! Babar Azam Silences Critics with a Master Class!

Sep 23, 2022

Karachi’s national stadium was abuzz last night with loud roars and cheers from the crowd, celebrating the return of Babar Azam in full colours. The chants emanating from the stadium were so loud that one could hear it kilometres away, and why not? This was more than a match won; Babar Azam silenced his critics with a magnificent century in the 2^nd T20I against England.

Ever since, the first game of the Asia Cup, Babar Azam has been criticized heavily for his low score, lack of intent, and low strike rate, and the volume of that criticism has kept increasing with every game. Babar Azam accumulated only 68 runs from 6 outings at the strike rate of 107.93.

Although the whole Pakistan lineup was criticized over questionable team selection and low strike rates, captain Babar was in the line of fire because he failed to fulfill the expectations of the nation.

Strike rate mongers questioned his intent and demanded his demotion in the batting order to accommodate an aggressive batter at the top, who can play with ‘right intent’.

As Former fast bowler Aaqib Javed, said “These two openers are not going to win you tournaments. Take the two openers (Babar Azam and Mohammad Rizwan), the number one and number two players in the world. But such a player should know what to do”.

MoHamMaD RiZwAn AnD bAbAr AzAm ShOuLdN't OpEn FoR pAkIsTaN😆 pic.twitter.com/jcP9UMahcX

— CricTracker (@Cricketracker) September 22, 2022

However, the team management, did not press any panic button over the criticism and continued with Babar Azam and Rizwan at the top in the series against England and have already announced them as openers for the upcoming T20 World Cup. They also backed the players who participated in the Asia Cup, and almost kept the same team for England series and T20 World Cup.

Babar Azam was also questioned about the criticism in a press conference, and he looked very confident about bouncing back, saying the team doesn’t bother about all the noise outside the dressing room.

“We don’t listen to those from the outside sniping. There’ll always be criticism, and if you don’t do well, people are waiting to pounce. The fans always support us” said Azam.

Babar Azam showed glimpses of excellence in the first T20i against England, but could not capitalize on the good start. But in the second game, he walked down the ground with the intent to chase down the mammoth total of 200.

Deafening noise in Karachi for Babar Azam's hundred and his winning boundary. Some stunning shots in an unbroken 203-run opening partnership with Mohammad Rizwan to square the series

— Matt Roller (@mroller98) September 22, 2022

At the innings break, a target of 200 looked like a stiff task, even at a ground where average scores are high and three chases out of five are successful. Many fans have already lost hope there, considering the low strike rates of openers and unreliability of the middle order.

Babar started the chase slow and steady, while Rizwan kept taking risks, surviving twice, but as the saying goes, ‘luck favors the brave’, Babar brought up his half-century off 39 balls, and with eight overs remaining, the required rate, climbed to 12.

This looked tough, with two accumulators at the crease, however, when the going gets tough, the tough get going, and Babar Azam turned the beast mode on right there and he took control of the situation. After a lean patch in Asia Cup, Babar was back with a roar.

He hit English bowlers all over the park and the crowd, overjoyed with the return of the King to his kingdom, began chanting “Babar, Babar!”

🔊 Karachi has witnessed a Babar special 👑#PAKvENG | #UKSePK pic.twitter.com/vkblIu9icE

— Pakistan Cricket (@TheRealPCB) September 22, 2022

The whole atmosphere was buzzing as he nudged Curran into the covers for the single that made him the first man to hit multiple T20I hundreds for Pakistan, only 23 balls after acknowledging the applause for his fifty. Karachi stood to celebrate the masterful innings by Lahore’s favorite son.

After that, the match was almost over, they just had to fulfill the formality of completing the target, as the English team has already bowed down to the onslaught of Babar Azam, supported by Rizwan, who was overshadowed by Babar Azam’s masterclass.

Babar Azam ended the innings at 110 runs off 66 balls, with eleven fours and five sixes, while Rizwan played an equally good knock of 88 runs off 51 balls with the help of five fours and four sixes.

Chasing 200 without losing a wicket 😱 What an incredible batting display by the best in the world!! Babar Azam & Mohammad Rizwan putting on an absolute exhibition tonight 🔥👏 They timed that run chase to perfection! Well played @TheRealPCB 👏 #PAKvsEng

— James Taylor (@jamestaylor20) September 22, 2022

Pakistan chased the total in the final over without losing any wicket, breaking the record for the highest successful chase in T20 history without losing a wicket. The previous highest was 184 by Kolkata Knight Riders against Gujarat Lions in 2017, while the previous best in T20Is was 169 by New Zealand against Pakistan in 2016.

Record: Babar Azam has 10 hundreds from just 84 innings as a Pakistan captain.

— Johns. (@CricCrazyJohns) September 22, 2022

Babar Azam has proven to the world that he is arguably the best batter across the globe. Even though he was criticized for his slow starts and intent to accelerate, he threw all those narratives out of the park last night.

YouTube Introduces Cash for Creators to Confront TikTok

Web Desk

Sep 23, 2022

With its announcement to begin paying short-form video producers in a manner akin to – but less profitable than – the ad revenue shares it has been giving creators for long videos, for more than a decade, YouTube now has put a down payment on its future. The business is also taking steps to make music licensing for its producers simpler, alleviating a significant source of frustration for many.

The objective of the recent announcements is to simultaneously counter TikTok’s advances and reassert YouTube’s position as the greatest home for future Jason Derulos who may use it as a launching pad to expand their fan bases and career chances. YouTube Partner programme’s expansion will include makers of YouTube Shorts, providing them with a dependable revenue stream in a field that has not had any before.

The firm will also provide emerging creators access to a set of audience interaction tools if their work obtains less views. The goal is to make it easier for them to join YouTube’s comprehensive partner programme more swiftly and to stay on the platform rather than switching to rivals.

How many additional participants the initiatives may bring into its partner’s programme was kept a secret by the executives. They made it clear, however, that they hope the efforts attract a sizable new set of talent while offering existing talent new opportunities to experiment, for example, with issues unrelated to those that made them famous.

Sharing income is YouTube’s most effective countermeasure against TikTok as well as its most tried-and-true strategy, dating back more than a decade. The Chinese-based site, which gained popularity in the US during the epidemic and has since had a significant effect on pop culture and music, currently boasts more than 1 billion users who watch nonstop streams of 15–60 second-long video clips.

In reaction to TikTok’s explosive growth, YouTube, Facebook, and Instagram all introduced short-form services that have experienced similar growth. Shorts get 30 billion views every month from 1.5 billion people who are signed in to YouTube.

For some of its biggest short-form creators, YouTube already had a Shorts Fund, a $100 million pool of revenue designed to incentivize creators to try the format in its early days. According to Walpert Levy, YouTube’s Vice President, 40% of individuals receiving payment through the Shorts Fund have never previously received a cheque from YouTube. And the move to shorter videos is significant for YouTube, if not for the producers who have had to master a variety of platforms and formats in order to increase their income.

Short-form advertising differs from longer-form advertising. A 14-second short cannot have a 30-second pre-roll advertisement attached to it and expect viewers to watch it. As a result, the financial system is also distinct.

All short-form profits will go into a monthly pool, with eligible creators receiving their proportionate slice of a 45% share depending on views of their work, as opposed to the 55% revenue shares that YouTube gives long-form creators for adverts incorporated into their works.

That different compensation will help fund another endeavour that will address one of the most challenging aspects of social media creation: negotiating the convoluted, out-of-date music royalties system. A song’s producers can’t even recover their production expenses because obtaining the rights to use it frequently entails interminable contract talks, numerous red lines, and expensive charges that may actually require turning over all proceeds to the rights holder.

Later this autumn, the new Creator Music system will debut with a simpler interface that includes pre-licensed music from four independent labels. The developments represent a significant change for YouTube, which was founded 17 years ago.

The firm is currently among the largest ad-supported streaming video providers in the world, but it also has a sizable live streaming audience. Another key change in what YouTube is, but one that still fits into a much larger context, is the addition of short-form in a meaningful way to its economic structure and the current monetization of it with adverts and revenue sharing for artists.

Levi’s® Launches the Next Iteration of Buy Better, Wear Longer

Web Desk

Sep 23, 2022

Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Levi’s® is on a mission to help consumers love their jeans for decades, not seasons.

To support this effort, Levi’s® created a cinematic short film from the perspective of a pair of Levi’s that tells a multigenerational story: the film takes us through the life of Levi’s most iconic design, the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant, and wearable today as it was in the 1960s.

“The campaign speaks to Levi’s® legacy, durability, and appeal to a broad global audience. A pair of Levi’s® ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable — no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future” – Karen Riley-Grant, Global Chief Marketing Officer.

The Buy Better, Wear Longer campaign is both a plea and a promise. It’s a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose, and hold on to their clothes as long as possible, before passing them down to future generations. And it’s a commitment from the brand to continue its work on numerous fronts to be responsible stewards of the natural resources we use, to innovate across its design and manufacturing platforms to become more sustainable, and to move towards more circular products and practices across the board.

Climate, consumption, and community are at the core of our approach to sustainability, and Levi’s® is pursuing a variety of initiatives to support this vision: Investment in materials such as Cottonized Hemp and Organic Cotton, which reduce water consumption and pioneering Water<Less® manufacturing in denim. Most of all, Levi’s® has open-sourced their learnings and tools to affect broader change. Today, Levi’s continues to work alongside partners and leaders like Fashion for Good and the Ellen MacArthur Foundation to help shift the industry to a more circular model and Levi’s® R&D lab, WellThread®, constantly searches for radical new ways to make clothes that can reduce its environmental footprint.

“Reconfiguring supply chains takes time but we have found partners that are as concerned about their footprint, and are as excited to experiment as us. These collaborations have allowed us to introduce more circularity in how we make our products.” – Paul Dillinger, Vice President, Head of Global Product Innovation.

The Buy Better, Wear Longer short film is available to view (HERE), andhas launched worldwide across digital and social platforms. To build on their message, Levi’s® will also highlight stories from their partners and changemakers XiyeBastida, MelatiWijsen, and Emma Chamberlain, who have been an integral part of thecampaign since its launch last year and represent the next generation of voices on sustainability. For more information on Levi’s sustainability efforts, please visit https://www.levi.com/US/en_US/features/sustainability. We havealso released our new sustainability report and an expanded slate of sustainability goals.

Pakistan’s beleaguered auto industry walks into the ‘survival of the fittest’ mode

Abubakr Hussain

Sep 23, 2022

As the country struggles to increase and maintain its foreign exchange reserves, the auto sector, which is seen as one of the culprits for the country’s current economic crisis, is badly struggling.

The State Bank’s forex reserves have depleted to $8.6 billion that can cover only just over a month of imports. Just to give a context, India is six times bigger by population than Pakistan but it has a reserves of $551 billion – 64 times more than Pakistan. Adjusting for population, India has over ten times more per capita forex reserves than Pakistan. The government of Pakistan is trying to increase reserves by any means possible to stabilize the economy.

The reason for this lack of reserves in the country is high imports and low exports. The auto sector is one of the sectors that are highly dependent on imports to conduct their operations.

According to one key auto sector official, if we try to evaluate the total imported component of cost in an average car in Pakistan, it is 90%.

It means if the cost of a car is Rs1 million then Rs0.9 million comes from imported parts and raw material because the domestic parts manufacturers also use imported components and raw material to manufacture the final product.

“Only labor is local in the industry. Almost everything else – parts, sub-components and raw material are imported,” the official said.

The government has put several restrictions on the sector to reduce losing important forex reserves. The recent floods and devastation of the crops have also put stress on the reserves since Pakistan is now forced to import food items as well such as tomatoes and onions to control shortages and skyrocketing prices.

Therefore there appears no respite for the auto sector in the near future. The auto sales have already started plunging. One after another, companies are announcing scheduled production shutdowns.

Moreover, high car prices, restrictions on auto financing, high inflation and reduced buying power are all also putting pressure on the auto industry. Where will all these take the auto industry?

Several companies entered into Pakistan’s auto fray in the aftermath of auto development policy 2016-21 such as Kia, Hyundai, Changan, United Motors, DFSK, MG Motors and Proton. These were in addition to established players such as Toyota, Honda and Suzuki.

The newcomers have increased competition in the sector but coupled with the economic crisis, they may not all survive for long as the competition will become cutthroat.

“Not all companies are going to survive,” said a key official of one of the new entrants. “The ones with strong groups behind them will survive.”

“It is because the competition will force companies to keep high inventories in order to cater to car buyers as soon as possible. The ones with high inventories will be able to attract customers,” the official said.

With high prices and few buyers in the market, the next battle between the car companies will be fought on who will be able deliver cars quickly.

“Inventory financing is not a child’s play. I am talking about billions of rupees of risky investments. Many will not be able to compete and only the ones with strong finances will sustain,” the source added.

Finding Love In The Metaverse – Feasible Or Not?

Lyza Rashid

Sep 23, 2022

Dating.com, an online dating site, is joining hands with meta. Did you ever think meta could help you find love? Well, think again because it’s happening now and they’re pretty serious about it. Virtual reality and dating don’t seem like the best pair but here’s how they’re making it work.

What’s Going On?

Dating.com is joining forces with virtual reality (VR). The business is now launching a “meta-dating place for modern singles” in Decentraland. This is a blockchain-powered online community that has grown to be a well-liked entry point into the overwhelming metaverse.

In order to promote its new service, Dating.com asserts that online dating is superior to in-person dating. An issued statement said, using avatars to date in virtual reality “allows users to form connections without any of the materialistic judgments in the external, physical world.” According to them, in online dating, you can find love without worrying about spending time and money. Singles may develop relationships centered on personality, similar beliefs, and shared interests.

What Are They Doing?

The dating site is also supporting the removal of geographic restrictions. They are now promoting their site as a place “where distance is no barrier to finding a match.” As a result, it will launch its new online dating service with what they call “the wedding of the year.” Confused about it? Well, three “intercontinental couples,” who all met on Dating.com, will be joined in “blockchain marriage.”

Obviously, the marriage documents will be NFTs (users will also be able to donate NFTs to one another while mingling in the virtual space). They’re the token of digital love, get with the times!

Virtual Dating

Virtual dating is a form of dating which is focused on digital avatars rather than actual people. It is slowly becoming a part of our mainstream culture. We Met in Virtual Reality, a VR-only documentary that recounts the love stories of couples who first connected through VRChat was released by HBO. Since COVID-19 people have been relying on technology to find love. Do we think this can be the start of something life-changing?

Stay tuned to Brandsynario for the latest news and updates.

In A Rush? 7 Foods You Can Make In A Microwave

Dr. Rida Qamar

Sep 23, 2022

pizza1 — Image Source: Bigger Bolder Baking

A microwave is nothing short of a magic tool that can be used in many ways besides just reheating your food. It is a great tool to quickly whip up something delicious and mouthwatering. While saving time it also provides a cost-effective way of cooking method, the variety of dishes you can create in a microwave may vary from mug cakes to mashed potatoes.

Take a look at our pick from the delicious microwave recipes you can create quickly.

1. Chocolate Mug Cake

Looking for a quick dessert fix? This chocolate mug cake recipe will have you forget about those midnight hunger pangs in no time. This easy recipe is a perfect option for breakfast, lunch, or dinner menus and can be served at kids’ parties.

2. Microwave Mug Pizza

Want pizza without the hassle of baking one? Look no further! The mug pizza recipe might not have bread but it has all the goodness of veggies and cheese. The best part? You can add as much cheese as you like and no one will be able to judge.

3. Cheesy Maggi Bowl

While we all love ourselves cheesy ramen, no one like to spend time cooking noodles. So turn the three-minute maggie recipe into a one-minute quick maggie bowl, with lots of pepper and cheese topping to add an extra kick of spice.

4. Baked Potato

We need no reason to eat a potato. Well, have you ever refused fries? Yeah, we didn’t think so either. This baked Potato recipe is the softest potato you might have ever tried. Add seasonings and toppings accordingly and it can serve as a perfect side dish for your dinner parties.

5. Egg Casserole Recipe

Want a quick egg recipe for breakfast and brunches? We present you with this one-of-a-kind egg casserole to help you kick-start your day with lots of nutrients in one dish.

6. Mac & Cheese – Three style

Mac & cheese has to be everyone’s favourite microwave recipe. However, if you are already tired of making it one way try these three different styles to spruce your taste buds.

7. Vanilla Sponge Cake

If you are not a dessert lover but still want something for your evening tea then this easy vanilla sponge cake recipe is the perfect option for your tea parties.

Let us know which ones have you tried or would love to try! Happy eating!

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Brilliantly Levi’s Is Making Consumers Buy ‘Better Jeans’

Lyza Rashid

Sep 23, 2022

levi's buy better — Image Source: Youtube

Levi’s latest ad is an important and interesting lesson on sustainable fashion. The denim brand has made its name around the globe for its designs and fit but they’re shifting attention to longevity. How long do Levi’s last? Read and watch their ad here:

What’s Going On?

Brands and customers should both become accustomed to the idea of long-term ownership. A person is less likely to throw something away in a year if they shop knowing it will last very long. This way, even if they outgrow or become weary of it, they wouldn’t dare just throw it away. They would be thinking about long-term ownership. Even if the new home was a thrift store or resale shop, they would find one for it.

What Does Levi’s Want?

Levi’s wants its customers to wear their jeans in that way. They brought attention to their 501. This pair has been around since 1947 in its current form. (But if you’re just going by the name, it’s much longer; 1890 to be exact.) Levi’s new Buy Better, Wear Longer ad demonstrates how a pair of jeans purchased has a life of its own. For instance, if bought in 1975, the pair may end up in the possession of a totally different person in 2022.

Here’s the ad:

You can watch how the unfinished pair gradually ages, how holes were made, and when and where patches were ironed on before being eventually taken off. At least for blue jeans, it’s entertaining and a welcome reminder of how little has changed.

How does something, the same as so many decades old, last till today? There truly is something timeless in the 501.

Plea and Promise

Many argue that the jeans manufactured back then are considerably superior to those made today. However, Levi’s claims that this campaign is both a “plea and a promise.” It promotes healthier buying practices and it also represents a promise to produce goods that are both more cost-effective for you. Let’s not forget the most important part: they are better for the environment (i.e. longer-lasting). Wouldn’t it be wonderful if your jeans were worn by someone in 2062?

Let us know what you think about this ad by Levi’s in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Obesity In Teenagers – What Preventive Measures Should Be Taken To Avoid It?

Dr. Rida Qamar

Sep 23, 2022

Obesity is a common health issue and is gaining momentum by the day. It is defined as having a high percentage of body fat. A body mass index (BMI) of 30 or higher is an indicator of obesity.

Over the last few decades, obesity has become a considerable health problem. The changing dietary pattern and the consumption of refined carbs have only added to the problem. The chances of obesity increase as children get older. Over the last two decades, the number of obese children has nearly doubled.

For most children, being overweight is the result of unhealthy eating patterns (too many calories) and too little physical activity. Since these habits are established in early childhood, efforts to prevent obesity should begin early.

Promoting a healthy lifestyle among children is one way to maintain healthy children. There are certain preventive measures that can ensure that the children are healthy and not overweight. Here are some ways to counteract obesity in children.

1. Healthy Eating

Instilling healthy eating habits in children when they are young has great benefits. These habits allow them to develop a healthy lifestyle late in adulthood. Likewise, overeating is another way to gain excessive weight. The excessive fuel in the body is stored as fat resulting in obesity. Encourage your children to only eat when they are hungry and in adequate amounts.

2. Physical Activities

The chances of obesity drastically reduce in children who are more involved in physical activity than those who like to sit their way through life. WHO recommends at least sixty minutes of daily activity for children which can include any form of exercise or sports.

3. Limit Screentime

More screen time means less physical activity. Since exercise plays an important role in preventing obesity – it is advised that children must be pushed for outdoor activities rather than those on computers and TV.

4. Adequate Sleep

Research has shown that lack of sleep has direct links to obesity. According to experts, the same can be seen in adults. Hence, a healthy sleeping pattern including a nighttime routine and a proper sleep schedule is great to combat the problem.

5. Be A Role Model

Parents who engage in physical activity and a healthy lifestyle can set an example for their children. Your child will most likely do the same.

6. Remove Temptations

Stocking up the pantry with all sorts of junk food can do more harm than good. Removing sources of added sugars, junks, sodas and other unhealthy snacking options can lead to fewer cravings and hunger pangs.

Stay tuned to Brandsynario for the latest news and updates.

Humaima Malick like never seen before as ‘Daaro’ in ‘The Legend of Maula Jatt’

Web Desk

Sep 22, 2022

22nd September 2022: Humaima Malick’s character poster as Daaro for ‘The Legend of Maula Jatt’ has finally been revealed for the audiences. Previously the team had unveiled Fawad Khan, Hamza Ali Abbasi & Mahira Khan’s character poster with the release of the movie set for 13th of October drawing closer.

Humaima Malick’s character poster presents her daring persona in TLOMJ, with dark eye make up and nude lips, talis-man-inspired jewellery and a dagger to compliment her look.
The actress will be seen playing a strong, bold woman, something that was not common during that time period. Audiences are excited to see the way Humaima will be portraying this role and the styling and make up add characterisation to her role.

The Legend of Maula Jatt is one of the most expensive films to come out of Pakistan, with international standard VFX expertise and one of the most expensive ensembled star cast. The film has been directed by Bilal Lashari who is well known in the film industry for his directorial debut with ‘Waar’ and produced by Ammara Hikmat under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures. With a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, TLOMJ is a hard reboot of the original 1979 ‘Maula Jatt’. Mirza Gohar Rasheed, Ali Azmat, Faris Shafi are just a few of the many other stars who are a part of the film.

The filmmakers have partnered with Pakistan’s largest media group and an important contributor to Pakistani cinemas revival, Geo Films as their presenting partner. The film will be distributed locally by Nadeem Mandviwalla of Mandviwalla Entertainment who is well-known for his devotion and the contribution to the Pakistan film industry while MovieGoers Entertainment will distribute the film internationally.

Emirates adds another feather in its cap with Gerry the Goose ‘Fly Better’ campaign

Web Desk

Sep 22, 2022

Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world’s largest international airline, and choose to ‘Fly Better’.

From September, the global ad campaign will be in full flight across the USA and Europe, reminding customers that Emirates provides an ‘impeckable’ travel experience on-board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages. To compliment the ‘best-in sky’ offering, Emirates also offers an impressive on-ground experience– through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.

The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in ‘fowl humour’ after a long and tiring flight by wing. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy ‘The Goose, The Bad and The Ugly’ movie on his 13.3” personal entertainment screen.

‘In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,’ said SVP of Marketing & Brand at Emirates, Richard Billington. ‘Gerry is a savvy traveller who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.’

Gerry the Goose Bio

Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (GCI). The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.

Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting with the USA on the 30^th August, followed by Europe.

Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.

Gerry’s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.

Gerry the Goose admires the acting work of Ryan Gosling, who he says ‘gives him goose bumps’.

Google launches Career Certificates, including 15,000 scholarships to provide digital training opportunities for all Pakistanis

Web Desk

Sep 22, 2022

Google launched Career Certificates today to offer flexible learning paths for all Pakistanis to enable learners to develop their knowledge and acquire digital skills for in-demand jobs. In its mission to Unlock Pakistan’s Digital Potential, Google has also reinforced its commitment to enable an equitable and inclusive digital economy by offering 15,000 scholarships by this year through local partners – IRM and Ignite, comprising education institutions, industry partners and nonprofits.

A report by AlphaBeta found that if leveraged fully, digital technologies could create up to PKR 9.7 Trillion (USD 59.7 Billion) worth of economic value annually in Pakistan by 2030. Pakistan’s ICT sector has witnessed remarkable growth over the past decade, boasting an average annual revenue growth rate of 20-30%. ICT-related exports currently exceed US$5 billion, and the Ministry of IT & Telecommunication believes the sector has the “potential to become the [nation’s] largest export industry” in the coming years. Currently, roughly 4.7% of Pakistan’s labor force is employed in the ICT sector, of which 6% – or ~200,000 workers – are women. The ICT sector also has the largest number of job vacancies, based on data from Pakistan’s leading job portal, Rozee.pk.

Farhan Qureshi, Google’s Regional Director for Pakistan, Bangladesh & Sri Lanka, said “Today, we are proud to announce the launch of Google Career Certificates, a program under the umbrella of Grow with Google. In partnership with IRM and Ignite, we are also providing scholarships for 15,000 learners to earn certificates at no cost. The endeavour reflects the commitment of Google to playing a vital role in order to ensure the growth of the country’s digital ecosystem. The certification program will provide new opportunities, allowing developers, students, teachers, job seekers, and businesses to grow exponentially. Partnerships are built with both public and private sector as we aim to uplift the digital industry in Pakistan”

Available on the online education platform Coursera, Google Career Certificates are self-paced online training programmes that enable learners with no prior experience or a degree to unlock new job opportunities in 6 areas – data analytics, IT support, IT automation, project management, UX Design, and digital marketing & e-commerce. Each certificate is created by Google’s in-house experts and designed to equip learners with fundamental skills through hands-on learning, allowing them to progress at their own pace while studying or working.

Syeda Dur-e-Hassan Rizvi, Data Science Trainee at Institute of Engineering Career, said “Although challenges and obstacles may stand in the way, it’s crucial to persevere if you want to succeed. After dipping my toes into the world of data, I have now finished the Google data analytics certification – It was a fantastic learning opportunity. I feel more confident and ready to learn and grow more!”

Muhammad Zunnurain Hussain, Assistant Professor, Dept. of CS Bahria University Lahore Campus, said “This certification has greatly impacted my professional life; I have been recognized globally, and have started receiving job offers from across the globe. Sky is the limit!”

To provide the opportunity for even more Pakistanis to benefit from Google Career Certificates, Google will offer scholarships for 15,000 learners to earn a certificate at no cost. Google will partner with IRM and Ignite to distribute the scholarships.

Travelling to Europe This Fall? Keep in Mind a Few Things

Web Desk

Sep 22, 2022

The pandemic hit the travel industry in unprecedented ways, completely restricting travel and tourism around the world, and bringing airports to a standstill. Aviation was one of the worst-hit industry, and it was thought that it would take a few years for it to get back to the (pre-covid-19) normal. However, tourism is picking up sooner than expected and travel is witnessing an all-time high with people congesting airports to compensate for the time lost staying indoors.

If there is anything now that can impede travel, it could be the new, modern world issues, such as the Russia-Ukraine war, gas shortage, and droughts in Europe as well as the rising inflation. Hence, here is what you need to know before you make plans to travel during the last few months of 2022.

The City of Lights, Paris, is becoming dark. One example of how tourist locations are adjusting to various challenges hitting the travel industry this fall is the Eiffel Tower, which is turning off its lights earlier at night to conserve electricity. In addition to that, extreme weather conditions leading to a high number of wildfires and devastating storms have been reported in many tourist destinations.

The good news is that there are strategies to reduce the confusion and adjust to the change.

Look for low-energy options

The cost of running swimming pools and air conditioning can mount up quickly because electricity prices are rising at alarming rates throughout the US and Europe. If you’re planning a long trip, follow the lead of many Europeans and rent a place in a nation where electricity prices are now capped (France is one such example).

Rethink activities centered on water

Keep in mind that there may be restrictions in place to control water consumption. An empty pool is less enjoyable than one that is filled, especially if you paid a premium for it. For instance, France is currently considering closing public pools and prohibiting people from replenishing their private pools. If you intend to hike or go swimming in a lake or river, check the water level first. Even canoe and pedal boat rentals may be affected.

Rethink evening activities

If the nighttime lights in tourist cities are switched off, will strolling still be appealing? All public buildings in Paris and other large French cities will now have their lights turned down starting end of September.

Have backup plans for alternative means of travel

Travel could be hampered by extreme heat. The New York Times claimed that severe temperatures make it unsafe for planes to fly and that train tracks can buckle (stoking fears in London over the summer).

Travel at the end of peak fall

Years ago, shrewd visitors to the south of France chose April/May or September/October because there were fewer tourists, the weather was more pleasant, and the Mediterranean heat (and its costs) weren’t as extreme. But it’s becoming more and more apparent that travelling during periods that were once considered off-peak is now essential, not merely advantageous.

As a result, prices are rising throughout fall and the customary peak season is now prolonged.

A Passwordless Future? What is Stopping Businesses?

Web Desk

Sep 22, 2022

lock 1 — Image Source: Document Solutions

Everyone detests passwords. The majority of us have trouble remembering them, sometimes along with our usernames because there are so many email and social accounts now. Hence for us, passwordless authentication is great news and option, and what’s more, experts claim that it is now simpler and more secure to log in to platforms, making it practically difficult for hackers to obtain passwords, phish, or replay credentials.

But why don’t we already live in a password-free world? Business leaders have engaged in a great deal of discussion and debate over the hurdles to passwordless entry, leading to the identification of a few key impediments. Here are some of the most common ones preventing progress, along with solutions.

Seeing passwordless as just another tech update

When talking about new projects, existing username and password solutions aren’t always the top priority in terms of technology. By informing internal stakeholders that it’s as much an organisational transformation as it is a technological one and proving these assertions with statistics, leaders may ignite internal dialogues about security and passwordless authentication. There will be a lot of work to be done behind the scenes, but eliminating passwords from an employee’s work experience completely can lead to significant changes in how they work. For example, they won’t have to reset their passwords ever again, and, most importantly, security risks like phishing will no longer exist.

Thinking ‘passwordless’ is all or nothing

It is conceivable to begin deployment with a specific group of users or clients, such as a group of people who are more likely than average to prefer password-free access or a high-risk group like the C-Suite. Or, even better, give all users the option of passwordless access so they may choose to opt-in rather than out.

There are several methods to begin a passwordless journey that aren’t exhaustive. Starting small allows you to gather evidence of success and information that will benefit the company as it moves farther toward passwordless authentication.

Worrying about causing a CX issue when a customer or employee gets a new device

Passwordless, to put it simply, effectively ties a person’s identity to their gadgets, such as a phone or laptop. However, what occurs when a worker receives a new phone? A CIO may not be able to stomach the potential customer experience (CX) nightmare that may result, but it doesn’t have to be that way. In the worst situation, a user would be unable to log in, which would necessitate a dreaded call to the help desk. But a number of fallback methods, such as a magic link to their email, push authentication, a QR code, or resorting to a one-time passcode or pin, can be useful. IT directors may integrate a procedure into current employee manuals and communications to facilitate a smooth transition to a new device rather than acting as a genuine barrier. As with anything else, it merely takes planning to transition to a passwordless posture without creating any CX difficulties around lost or new devices.

Needing to rewrite legacy apps

When it comes to passwordless integration, enterprises frequently worry about how to manage legacy apps. Do all of those applications need to be updated or rewritten? The simple answer is no, but a good identity provider will offer the technology you can use in front of that app to act as the translator, saving you from having to rebuild those apps or create bespoke logic around them.

Before becoming passwordless, there are multiple things to think about, but it’s a path that demands careful contemplation. Passwords are not only inconvenient, but they also increase the risk of security breaches. We need to make progress in order to completely eradicate them and push towards frictionless, secure authentication because so much of our daily lives now take place online.

NGOs Reveal One Person Dying Of Hunger Every Four Seconds

Lyza Rashid

Sep 22, 2022

A recent report by NGOs comes bearing a terribly concerning report. Recently, over 200 NGOs have issued a dire warning estimating that one person dies of hunger every four seconds in the world. They are calling for swift international action to “stop the spiraling global food crisis.” Why is it spiraling and what is being done to curb it?

Who Reported What?

On Tuesday, 238 organizations from 75 nations, including Oxfam, Save the Children, and Plan International, voiced their urgent concerns. They spoke about the rising rates of hunger in an open letter to world leaders gathered in New York for the United Nations General Assembly. It was stated in a statement that “a startling 345 million people are currently experiencing severe hunger, a statistic that has more than doubled since 2019.”

They also claimed, “Famine is about to strike Somalia once more. It is worsening despite pledges from world leaders that it will never happen again in the twenty-first century. In 45 countries around the world, 50 million people are on the verge of hunger.” The NGOs calculated and estimated that 19,700 people are thought to be dying from hunger every day, equating to one death from hunger every four seconds.

Why Is This Even Worse Than Before?

One of the signatories of the letter, Mohanna Ahmed Ali Eljabaly from the Yemen Family Care Association had powerful words to say. He added, “It is abhorrent that with all the technology in agriculture and harvesting techniques today, we are still talking about starvation in the 21st century. He explained that “Hunger never has just one cause.” Moreover, this is not a particular content or nation’s issue. This reflects the unfairness of all of humanity.

He suggested that “We must focus immediately on delivering food that will save lives.” Moreover, he also called for longer-term assistance so that individuals can take control of their destinies and provide for their families.

What Has Made It Worse?

Yes, it is the 21st century. We have flying cars now, why is starvation still an issue? As the member of UN added, with all the technology in the world we have somehow made these aggravating issues worse. The pandemic and the recent droughts can be the major causes— they’re putting the impoverished nations even back.

Read more: Is 2022 The Driest Year On Record?

Stay tuned to Brandsynario for the latest news and updates.

6 Shows On Netflix You Need To Watch To Learn More About Money & Investment

Lyza Rashid

Sep 22, 2022

shows netflix learn money — Image Source: Netflix

Let’s be real. For many of us today, the main source of information is Netflix. You want to learn about something? Simply hop onto Netflix and whip out the documentaries or shows on the topic. Given the current financial crisis the world is going through, it’s the best time to learn about money. Here are the shows you need to watch:

1. Dirty Money

This Netflix documentary TV series highlights numerous corporate wrongdoings and corruptions. The second season just came out! In Season 1, it reveals well-known companies like Volkswagen who have been involved in a massive fraud.

2. All The Money In The World

This is based on a real account of the kidnapping of John Paul Getty III. In 1973, kidnappers ask J. Paul Getty, a billionaire, for $17 million in exchange for his grandson’s release. Despite the pleadings of his ex-daughter-in-law Gail, Getty refuses to pay a single cent. Instead, he hired Fletcher Chase, an ex-CIA operative and consultant, to organize a rescue operation to free his grandson without paying the demanded ransom. That’s how you keep your money!

3. Inside Bill’s Brain: Decoding Bill Gates: Limited Series

Boy, do we all need to see this. This three-part Netflix documentary reveals the fundamentals of Bill Gates’ life. There’s everything in it from his early years to managing Microsoft, his marriage to Melinda, and the charitable foundation they co-manage. The Netflix documentary gives us a closer look at Bill Gates as a person, his accomplishment, and what made him a billionaire.

4. Billions

Are you ready to be enthralled by the daily activities of the hedge fund king, Bobby Axelrod? It has fantastic casting which is another reason to watch it. While the US district attorney searches for ways to bring Bobby Axelrod to justice for insider trading, the TV show follows his luxurious lifestyle.

5. Laundromat

This one’s full of suspense. A woman lost her husband in a tour boat accident and was left a widow due to bribery, corruption, and money laundering. She unexpectedly exposed the corruption of insurance companies, shell businesses, and offshore accounts as a result of her attempts to obtain the insurance settlement. To what lengths will she go?

6. Money, Explained

A light-hearted and short documentary series about money and the possible minefields we may encounter. Each episode of this series, narrated by celebrities Tiffany Haddish, Bobby Cannavale, Edie Falco (and more), addresses a different financial issue. It has witty narration, animations, and interviews with financial experts. Each quick 20-minute episode contains something new, even if you are an expert in personal finance. Time to find out is now.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How A Fly Leaves Disease On Your Food Via Vomit

Dr. Rida Qamar

Sep 22, 2022

Common houseflies are known to be more than just annoying creatures. Their capacity to cause disease in humans is worse than we think. Since they have no teeth, they eat by slurping fluids through their nose.

Once they land on solid food, they spit their saliva on it. The saliva liquefies the food for them to drink. They feast on nasty things like faeces and rotting meat, which can be teeming with harmful, infectious bacteria. This bacteria can get in and on the fly.

The fly can then transfer the bacteria from its food to humans. It’s believed that flies can transmit over 65 diseases to humans. These diseases include typhoid fever, cholera, and tuberculosis.

Biting & Sucking Flies

For a long time, the studies conducted were focused on biting flies who are known for leaving diseases in the bloodstream. However, according to the latest research non-biting flies vomit is considered a far greater risk to human health.

“I’ve been working on synanthropic flies since I was a graduate student in the 1960s,” says study author John Stoffolano, professor of entomology at UMass Amherst’s Stockbridge School of Agriculture, in a university release.

“And synanthropic flies have largely been ignored. Blood-feeding flies have taken the limelight, but we should pay attention to the ones that live among us because they get their nutrients from people and animals that shed pathogens in their tears, faeces and wounds.”

How Flies Spread A Disease?

When a fly touches down on the food, that’s not the only thing it touched that day. Flies often sit on stuff, like a dumpster or decomposing food, that’s full of microbes. The germs can hitch a ride and, if the fly stays put long enough, hop onto your meal. This is much more dangerous than their saliva because some of the microbes can cause diseases. Once the housefly feeds on anything it fills its crop.

“The crop is like a gas tank,” Prof. Stoffolano explains, “a place to store food before it makes its way into the digestive tract where it will get turned into energy for the fly.”

The crop of the fly intends to store a large amount of food without having to neutralise any of it since it lacks digestive enzymes. Hence, reducing the incidence of killing harmful pathogens.

Researchers have deemed that this topic is currently understudied and requires extensive knowledge to study the behaviour of houseflies and how they can spread disease from one to another.

The incubation period, the proliferation of harmful pathogens in the gut and the disease-carrying capacity are some of the things which need to be understood.

According to Prof. Stoffolano, “It’s the little things that cause the problems, our health depends on paying closer attention to these flies that live with us.”

Stay tuned to Brandsynario for the latest news and updates.

6 Places In Karachi That Are Offering The Best Sushi

Dr. Rida Qamar

Sep 22, 2022

This Japanese cuisine transcended borders some decades ago and ever since then, captured our hearts very rightfully so. The meticulously curated food picks wrapped in the mesh of rice and sprinkled with sesame are just one variation of it. While sushi doesn’t suit everyone’s palate, there is still a huge number of people who like to devour Japanese delicacies. Hence, for those, we have curated a list of delicious sushi restaurants in Karachi.

Here are six must-visit places for sushi lovers.

1. Cocochan

Cocochan is known for offering a delicious variety of sushi at a reasonable price point. Their variety is often fresh and consistent when it comes to taste. While Cocochan is famous for its elaborate Mandarin, Asian and Thai cuisine, it also offers one-of-a-kind Japanese ‘All-you-can-eat’ buffet nights to satisfy the cravings of sushi lovers.

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2. Fujiyama

Fujiyama is a Japanese eatery that is serving authentic Japanese cuisine. The wide variety of sashimi and sushi on the menu comes with breathtaking views of Karachi. Their star option is the rainbow sushi which has been a fan favorite for a long time. Head over to Avari Towers if you want to try sushi at Fujiyiama.

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3. Tao

Tao is a local eatery known for serving authentic Japanese cuisine in the vicinity of Defence and Clifton. Their variety of Sashimi, Sushi, House rolls, and Makimono, as well as spicy Salmon Maki and Tempura Maki, are some of the most loved picks among sushi eaters.

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4. Tokyo Sushi Station

The eatery offers a curated selection of rolls, sashimi, and nigiri platters. The delicious and creative selection of sushi is available for dine-in, takeaway, and delivery.

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5. Edo K-town

Edo K-town garnered the attention of social media as soon as it open its door to the Karachiites. The fresh and raw ingredients coupled with excellent customer service have made this restaurant the most beloved sushi place among customers.

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6. Sakura

Another old-school eatery dedicated to Japanese cuisine is Sakura, Pearl Continental Hotel. Their collection of sushi platters on the menu are some of the most sought after thanks to their divine taste. However, if you want to try something new do get your hands on Sakura’s House Specials.

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Stay tuned to Brandsynario for the latest news and updates.

Mahira Khan’s Character Poster For ‘The Legend of Maula Jatt’ Revealed

Web Desk

Sep 21, 2022

21st September 2022: After the release of Fawad Khan and Hamza Ali Abbasi’s character poster and the release of ‘The Legend of Maula Jatt’ nearing on the 13th of October, the team has revealed the character poster for Mahira Khan which has led to excitement amongst the audience reaching an all time high.

Mahira Khan’s poster presents her portrayal of the lead character ‘Mukkho’ in the film, showing off her monochromatic look and permed long locks. The styling and makeup compliment her character perfectly as she stands tall in the poster with an assertive yet mischevious look in her eyes, adding to her character. In the original ‘Maula Jatt’ the role of Mukkho was essayed by Aasia Begum and now the audience is bracing themselves to see what Mahira has to offer as Mukkho in the much-awaited TLOMJ.

The film ‘The Legend of Maula Jatt’ is a hard reboot of the 1979 film ‘Maula Jatt’, it has been directed by Bilal Lashari, who is well known in the industry for his directorial debut with ‘Waar’, and produced by Ammara Hikmat through the Encyclomedia & Lashari Films in association with AAA Motion Pictures joint venture. The screenplay is penned down by Bilal Lashari, and the dialogues by Nasir Adeeb. The film boasts one of the most expensive star-cast including Humaima Malick, Humaima Malick, Mirza Gohar Rasheed, Ali Azmat, Faris Shafi and many more.

The filmmakers have partnered with Geo Films as their presenting partner, Pakistan’s largest media group and an important contributor to Pakistani cinema’s revival. Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his commitment towards the Pakistan film industry, will distribute the film locally. MovieGoers Entertainment will distribute the film internationally.

Beaconhouse Group Donates Rs. 15 Million For Flood Relief Through The Mahmud Ali Kasuri Welfare Trust

Web Desk

Sep 21, 2022

Lahore – Tuesday, 20 September, 2022: Beaconhouse, Pakistan’s largest network of private educational institutions has made a Rs 15 million donation through its charitable wing, Mahmud Ali Kasuri (MAK) Welfare Trust, to assist flood-affected families by aiding relief and reconstruction work in the worst-hit areas of Pakistan.

Beaconhouse has collaborated with Akhuwat Foundation to help flood affectees by distributing 2,000 ration bags worth Rs 10 million in DG Khan, Punjab; Nowshera, Khyber Pakhtunkhwa; Khairpur and Thatta, Sindh; and Pasheen, Balochistan. These ration bags contain a variety of food items for approximately one month of sustenance for a family of six to seven individuals. Additionally, a contribution of Rs 5 million is being made through MAK Welfare Trust for the long-term rehabilitation of the affected areas.

Additionally, through the Premier Diverse Learning Concepts (PDLC) project that works for school improvement, Beaconhouse Group also provided shelter to 400 families at a government-adopted school in Kolab Jial, Sindh, along with food supplies and basic healthcare facilities for a month.

A week-long donation drive for clothing and bedding was also organized across more than 1,100 campuses of Beaconhouse, The Educators and Concordia Colleges nationwide. The collections of these were donated to Akhuwat Foundation’s Clothes Bank.

Reflecting upon the situation, Mrs. Nasreen Mahmud Kasuri, Founder and Chairperson of Beaconhouse stated, “Beaconhouse is a strong advocate of social responsibility and is committed to carrying out public and community services through wide-ranging initiatives. Through the MAK Welfare Trust we have consistently supported Pakistan during trying times and will continue to do so. I am confident that together we can help rebuild the lives and homes of the millions affected.”

Beaconhouse group has always shown strong dedication towards the uplift and betterment of society and this alliance is yet another embodiment of it. Beaconhouse Group being the top education institute of Pakistan continues with its mission to serve the community and give back to society through multiple CSR activities.

PUBG Mobile Partners with PCB for Pakistan vs England T20I Series

Web Desk

Sep 21, 2022

September 21, 2022 – PUBG MOBILE, Pakistan’s NO.1 mobile game, has partnered with Pakistan Cricket Board (PCB) for Pakistan vs England T20 International Series 2022, starting today (September 20). The tour will include seven T20 matches to be played in Karachi and Lahore.

Cricket is the most watched form of sport in Pakistan and through this collaboration, PUBGM will offer the Pakistan Men’s Cricket Team much greater support on the international platform through its popularity among the youth in the esports industry.

Beaming with excitement, Khawar Naeem, Country Head-Pakistan, Tencent Games said, “It is an honor to be able to project Team Green’s prowess at the international stage. We’re very excited as it is the Pakistan-England series, which is going to be extremely thrilling for the masses of this country. Being in the online gaming industry, we are very proud of this initiative and our goal is to provide entertainment through a competitive process, which is precisely what PUBGM is built on. We’re very happy partnering with PCB on this as it will enhance PUBG MOBILE Pakistan’s footprint in the local sports industry”.

Usman Waheed, Director Commercials, PCB stated, “I would like to thank PUBG MOBILE Pakistan on behalf of the Pakistan Cricket Board. It is very important today in this given age to provide people with much needed entertainment and especially to younger people with entertainment that is healthy and contributes to their development and educational needs. A lot of cricket is played in the world today in the esports sphere which is as competitive as this T20 series between Pakistan and English. We are very pleased that we have PUBGM onboard for this series and we want this collaboration to be exciting, competitive and entertaining much like the PUBG MOBILE game itself”.

PUBG MOBILE Pakistan is a strong advocate of physical activity through sports in Pakistan as well as broadcasting healthy gaming competitions so as to encourage people to build a love for sports both in person and online. PUBGM has laid the foundation for esports in Pakistan and played a vital role in the expansion of online gaming culture in the country.

PUBG MOBILE’s Version 2.2 Update is available now! Download for free on the App Store and Google Play Store.