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DEL WINS MULTIPLE AWARDS FOR ITS BENCHMARK HSE INITIATIVES

Pakistan’s leading large-scale engineering company, Descon Engineering Ltd. (DEL), has worked towards becoming a benchmark for the industry by achieving excellence in Health, Safety, and Environment (HSE). Recently, the company has been recognized for its safety standards by various clients.

DEL received accolades from organizations across the Middle East and Pakistan. Some of them being: General Electric (G.E) and Emirates National Oil Company (ENOC) in UAE, Shell and Q-Chem in Qatar, OQ in Oman, Lotte Chemicals and OGDCL in Pakistan. The organization has also shown its commitment to prioritizing the highest standard of HSE and zero loss time injury (LTIs). While remaining dedicated to this by maintaining the safety and health of all stakeholders, internal and external; as well as, ensuring that there is a safe return for everyone through focused leadership, engaged teams, and effective communication.

Speaking about the achievement, DEL’s CEO Taimur Saeed said, “DEL is honored to be recognized for its focus and efforts on safety of its workers. It is never easy to manage safety and that is why our teams have strategically designed mechanisms to demonstrate personal ownership of HSE matters through visible leadership at every level. We want to continue empowering all employees to actively report unsafe conditions and actions so that the HSE culture improves and becomes more transparent. We are proud of the work we are doing and remain committed to maintaining the same momentum going forward.”

Globally, HSE is considered a top priority due to its significance in safeguarding human lives and properties, especially in high-risk industrial sectors. The organization has continued to work with this Dedication by integrating HSE and behavioral safety for sustainable growth in its business processes and has designed a specialized central framework that promotes accountability. The brand continues to participate in multiple certifications to encourage participation, consultation and behaviors on HSE-related matters.

PSO launches Carient S-Pro to Improve Fuel Economy & Enhance Engine Performance

PSO has always been at the forefront of introducing new and advanced technologies in every sphere of its operations. Keeping in line with this tradition, we have introduced the all-new highest API SP grade petrol engine oil – Carient S-PRO with OptiCore® Technology.

The new Carient S-PRO – a high-quality motor oil designed for maximum engine protection and output – unleashes the maximum performance of your car’s engine!

OptiCore® Technology – Mastering the technology of optimization

Carient S-PRO with its OptiCore® Technology – the ultimate blend of fully synthetic base oil and additives at the core of the product, with technology that optimizes every moving part of the engine to ensure maximum efficiency of your vehicle – it is the absolute amalgamation of optimized performance, optimized protection, and optimized life – the best solution for evolving consumer demands.

  • 20% improved fuel economy compared to the standard set by ILSAC GF-6.
    The resource-conserving concept behind this innovation allows you to earn extra miles on your existing fuel gauge – something that is not only precious but also indispensable too.
  • 20% more protection against LSPI compared to the standard set by ILSAC GF-6.
    Engine performance and life rely heavily upon the condition of its primary components and Carient S-PRO ensures improved protection against Low-Speed Pre-Ignition (LSPI). This way, you can keep your turbocharged engine in pristine condition throughout its life.
  • 20% improved timing chain wear protection compared to the standard set by ILSAC GF-6.
    Not just this, there are other reasons why you need to opt for Carient S-PRO:
  • 20% more engine wear protection compared to the standard set by ILSAC GF-6
    With enhanced engine service life, go the extra mile as Carient S-PRO provides outstanding protection against piston deposits and turbochargers operating under high temperatures to ensure engine parts’ cleanliness.
  • Enhanced ATD protection
    It delivers enhanced After-Treatment Device (ATD) protection which helps to maintain a cleaner and greener environment.
  • Fully backward compatible
  • Protects engine operating on ethanol based fuel up to E85

Get ready to experience the unmatched engine performance!

Leaving no requirement unmet, it’s time to experience an extraordinary journey with Carient S-PRO which assures your car’s engine stays top-notch delivering exceptional performance while ensuring fuel economy.

Carient S-PRO is more than just a lubricant; it is a statement that announces the arrival of the future of automotive lubricants.

Follow PSO’s Social Media; Facebook, Instagram, LinkedIn and Website for information related to our latest products and updates.

Did Umpires Rob Pakistan of Victory against India In T20 World 2022? NO.

ICC T20 World Cup 2022

Pakistan and India have one of the most heated rivalries in sports history. They never fail to amaze fans across the globe whenever they lock horns. Yesterday was no different. During T20 World Cup 2022 match, 90,293 spectators at the MCG and millions watching at home were treated to the usual dose of the drama of an Indo-Pak clash.

The game was exciting from the get-go, and it delivered many moments of brilliance. The crowd was on their feet; the noise they made could be heard in the suburbs over two kilometers away.

The major highlight of the game was Virat Kohli’s brilliance with the bat, and how he snatched the victory out of Pakistan’s mouth. However, the major talking point about the match were two umpiring decisions, which occurred during the final moments of the game.

Pakistanis felt robbed of victory, courtesy of those two decisions. From social media to the local tea shop, from experts of the game to the people who only watch cricket once a year, everyone everywhere is talking about it rather than how intense and thrilling the match was.

Well, let’s take a detailed look into both of these decisions.

Why did on-field umpires not consult the third umpire to check the full toss no ball?

India needed 13 runs off 3 balls when Mohammad Nawaz bowled a juicy high full toss, which was pulled by Virat Kohli for a six. Square leg umpire Marais Erasmus turned to watch Kohli’s shot go over the fence. After the six was confirmed, Erasmus signaled that the delivery was above the waist, and standing umpire Rod Tucker called a no-ball.

It was a close marginal call, which could have gone either way. The important thing to consider is not how high the ball was when Kohli made contact with it, but rather how high it would have been if it had past him while he was in his stance.

Well, the main question from fans across the globe is ‘if it was a close call, why did umpires not review and use technology to come up with the best possible result?’

The answer to this question is, that according to ICC’s playing conditions, no balls (apart from front-foot no balls, called off the field) can only be reviewed after a dismissal.

Pakistan captain Babar Azam initially protested with umpire Rod Tucker against the decision, but the dust was settled after Erasmus intervened and explained the decision to Babar.

Why was the ball not declared dead after Virat Kohli was bowled on free hit?

India needed six runs off three balls with a free hit to go, Nawaz under immense pressure, bowled the free hit wide, which meant that the free hit was still in effect and the next legal delivery would be free hit.

Nawaz bowled a yorker, which missed Kohli’s bat and crashed into his stumps, and raced toward the third man. Pakistani fielders stood baffled, protesting the ball to be dead rather than chasing the ball, which allowed Kohli and Dinesh Karthik to run three.

Mohammad Rizwan argued with the umpire over the decision, and many fans and experts suggested that the ball should have been declared dead after hitting the stumps.

To clear the air about this incident, we must go through the playing conditions and the MCC’s Laws of Cricket.

According to the MCC Laws of Cricket, the ball can only become dead when “it is finally settled in the hands of the wicketkeeper or of the bowler”, or when “a boundary is scored.” The ball can also be called a dead ball when “a batter is dismissed. The ball will be deemed to be dead from the instant of the incident causing the dismissal.”

Law – 20.1.1 – also states the other different ways of declaring a ball dead, including the times when the umpire has the authority on the decision. With regards to the ball hitting the stumps, the umpire can call the ball dead when “one or both bails fall from the striker’s wicket before the striker has had the opportunity of playing the ball.”

However, the free hit ball doesn’t become dead after hitting the stumps because the batter cannot get out on free hit.

Clause 21.19.2 of the playing conditions is clear: “For any free hit, the striker can be dismissed only under the circumstances that apply for a no ball”.

In other words, the only way a batter can get out on a free hit is either by being run out, for obstructing the field or hitting the ball twice.

So although Kohli was ‘bowled’ he was not dismissed, meaning the ball remained in play and not dead.

Conclusion:

Hope the dust is settled now. It was all fair and abiding the rules of the game to not call the ball dead, and award 3 runs to India, whereas in no ball’s case, it was a close call, so it is debatable, but that is the beauty of cricket. It is the game of the smallest of margins, and these kinds of incidents can happen with any team at any time, so fans should accept things gracefully rather than indicating foul play without understanding the rules and laws of the game.

The realme C25Y is the Ultimate Budget-Friendly Solution to Your Everyday Needs

We use smartphones every day to simplify our everyday problems and fulfill our needs. We use them to book a ride service to get from place to place, make cashless transactions through our banking applications, stay up to date with the news, and so much more. To make it possible to perform these daily tasks, your smartphone should have good battery life and processing capabilities to avoid a disturbed usage experience. The realme C25Y comes from a long line of successful C series smartphones, which are well-known for providing high value for money. Within the C-series lineup, the realme C25Y is known for being the first to introduce the 50MP AI Triple Camera module, shifting towards more high-end specifications. The various impressive specifications of the realme C25Y make it a true all-day performer that gives tough competition to other smartphones in its price range.

Battery life is a concern of the past with the realme C25Y’s king-sized 5000mAh mega battery. The realme C25Y even features an efficient super power saving mode which can stretch your battery life even further. At just 5% battery, the realme C25Y can be left on standby for 59 hours, play music for 6 hours, chat on WhatsApp for 1.6 hours, and stay on call for 2.2 hours. This efficient battery usage is made possible in part thanks to the realme C25Y’s powerful Unisoc T610 processor, which helps reduce the strain on your battery that comes with heavy phone usage. The Unisoc T610 octa-core processor consists of 2 ARM Cortex-275 cores and 6 Cortex-A55 cores, which gives the realme C25Y a combined processing speed of 1.8 GHz.

Long waits for your phone to recharge can be very inconvenient which is why the realme C25Y comes equipped with 18W quick charging capabilities which allows your phone to recharge rapidly. The large 6.5” display of the realme C25Y allows you to have an enhanced viewing experience whether you’re watching a short video on YouTube or a movie on Netflix. The 50MP AI Triple camera module features a 50MP primary lens, a 2MP macro lens, and a 2MP black and white lens, which allow you to take artistic shots and explore the world through the lens of the realme C25Y. The 8MP in-display front camera is also capable of delivering high quality selfies. realme’s very own realme UI R edition is featured in the smartphone giving it the classic realme look and feel.

Those who are looking for a budget-friendly option that doesn’t compromise on performance should look no further than the realme C25Y. You can get the realme C25Y now for the price of PKR 29,999/- so grab yours while you still can

According To A Study, Air Pollution May Lead To Obesity In Women

Image Source: Healthifyme

Obesity is a worldwide issue. Obesity rates have more than quadrupled globally since 1975. Expanding waistlines are notably common in the United States, where more than four out of every ten persons fulfil the criteria for obesity. While there are many variables contributing to this alarming trend, a recent study reveals that air pollution may be another factor pushing the scales toward obesity – at least for certain women.

Image Source: Medical News Today

Obesity in middle-aged women

According to researchers at the University of Michigan, middle-aged women exposed to pollution are more likely to acquire weight and develop a higher BMI, a greater waist circumference, and more body fat. According to the study’s authors, a group of older, middle-aged women who were exposed to air pollution for an extended period of time gained more weight.

Women in their late 40s and early 50s who were exposed to air pollution for an extended period of time — specifically, higher levels of fine particles, nitrogen dioxide, and ozone — had a bigger body size and composition measures, according to first study author Xin Wang, an epidemiology research investigator at the University of Michigan School of Public Health, in a university release.

Facts and research

These findings are based on data from the Study of Women’s Health Across the Nation, which included 1,654 Caucasian, Black, Chinese, and Japanese women. Between 2000 and 2008, researchers followed all of the subjects whose baseline median age was close to 50.

Image Source: Jinga Life

Finally, the UM team observed that exposure to air pollution was associated with higher body fat, higher percentage fat, and poorer lean mass in midlife women. Body fat, for example, increased by 4.5 percent (roughly 2.6 pounds). The researchers also made certain to investigate the effects of air pollution and physical exercise on body composition.

What could help with obesity in women?

Indeed, researchers discovered that engaging in a lot of physical activity (based on the frequency, duration, and felt physical intensity of more than 60 activities) was an efficient approach to reduce and maybe even counteract air pollution exposure.

Wang cautions, however, that because this study only involved middle-aged women, the findings should not be extrapolated to men or women of other ages.

Stay tuned to Brandsynario for the latest news and updates.

Apple’s New iPads: Everything You Need To Know

Image Source: Pocket Lint

The iPad models for this autumn are arriving a bit later this year, and the most affordable device is becoming pricier. Apple updated its iPad and iPad Pro lineups on Tuesday, and the entry-level iPad received a long-awaited facelift with USB-C to match the rest of the roster, albeit at a price jump to $449 and higher. The new iPad is also available in four colors: blue and silver, as well as bright yellow and pink.

Image Source: Pocket Lint

Upgraded M2 CPUs

Meanwhile, the iPad Pro has been upgraded to the company’s newest M2 CPUs. The iPad Pro series was most recently upgraded in spring 2021 with M1 CPUs and 5G capability, while the entry-level iPad was updated in the autumn.

The 10th-gen entry-level iPad adds an A14 CPU and USB-C, and debuts Oct. 26 — it can be pre-ordered now. However, it does not function with the Pencil 2: Instead, it makes use of the Pencil 1 with a USB-C adaptor. The entry-level model lacks a Smart Connector, but it does include a new $249 Magic Keyboard Folio attachment with a kickstand. The iPad’s pricing has also risen: The entry-level Wi-Fi variant costs $449 (£499, AU$749) and only has 64GB of storage; a 256GB model for $150 extra is nearly needed.

Image Source: centsondollar

iPad 2022 Price and Storage

In a tough economy, the higher price of the cheapest iPad isn’t a pleasant adjustment. In fact, Apple is still offering last year’s entry iPad model (which starts at $329). The new iPad Pro includes an M2 processor as well as a hovering Pencil 2 function that activates before the pen touches the screen, as well as millimeter wave 5G capability in the cellular edition. It will be released on the same day, October 26. The 11-inch model with 128GB of storage starts at $799 (£899, AU$1,399), while the 12.9-inch model starts at $1,099, however, upgrading to the cellular variant this time costs an additional $200. (Storage capacities range from 128GB to 2TB.)

Landscape Camera

A relocated front-facing camera appears to be one of the nicest features of the new entry-level iPad. It is now on the landscape side, as it should be, so video calls will not appear off-centered. The new iPad Pro, on the other hand, retains the front-facing camera in portrait mode. The iPad series was expected to be upgraded, and the news meets expectations for the most part, including the camera.

Image Source: Inverse

The 2022 iPad Air, which was introduced this spring, also has an M1 CPU. Apple is relying on its M1 processors in iPadOS 16.1 by allowing external displays with multitasking via a feature dubbed Center Stage, although the operating system has yet to be launched and has been quite unstable in its public beta.

So, what do you think of the latest iPad lineup? Let us know in the comments below.

Stay tuned to Brandsyanrio for the latest news and updates.

Lesser-Known Health Hacks You’d Be Surprised To Know

While health is constant – the ever-changing dynamics have impacted the health community in an unthinkable way. Fitness regimes, healthy eating, and lifestyle changes are here to stay but what about the lesser-known facts we have been missing out on in our lives?

A nutritionist took to her TikTok account to share these hacks which make so much sense but have been getting neglected simply due to lack of knowledge. From clean eating to avoiding cheap supplements, the lesser-known health facts are things you should never do if you want to live a healthy life.

The wellness expert spoke about different things she would never do as a certified nutritionist in a series of videos. Here’s what she shared about

1. Don’t Drink Too Much Water

Image source: healthline

Drinking too much water has become a statement than a health concern. However, nutritionists have mentioned this time and again that drinking too much than what your body can hold can have adverse effects. Drinking gallons of water flush out important minerals.

‘There is such a thing as drinking too much water,’ she said. ‘You can flush out too many minerals and dilute our stomach acid. ‘

‘We need our stomach to be very acidic to break down food properly. If it’s not acidic enough, AKA too diluted, we can have an issue with digestion.’

2. Don’t Keep Wifi Router In Room

WiFi router in the bedroom can be quite harmful due to the electromagnetic frequencies that it gives off.  These can cause mild to severe health issues.

‘You will be exposed to an excessive amount of EMF and RF radiation from the router at proximity. The dangers of this radiation are increased the closer it is to you,’ she said.

Read More: Here’s How 2021 Brought In More Health Challenges For Women

3. No Juice Cleanses 

Image Source: Ourplantbasedworld

Juice cleanses have become a social media trend lately, however they are not as beneficial as they sound. The juice cleanses or a juice detox is a specific diet regime that requires increased consumption of liquids and lower food intake.

‘You need protein to detox. Protein is what helps carry the toxins through the body for elimination,’ she explained. ‘Without any protein, it’s just fasting. Save your money and drink some Bone Broth.’ She explained.

4. No Caffeine Before Breakfast 

Image Source: Minute School

 

Caffeine has become a go-to for everyone be it students, workers or anyone else. However,  drinking coffee on an empty stomach comes with its own set of challenges.

‘That hit of caffeine first thing in the morning on an empty stomach causes unneeded stress on the body. Some people claim that drinking it first thing in the morning, when cortisol levels are already high, can be dangerous.’ She explained.

Read More: Do You Love Late Night Munching? Here’s What You Need To Know

5. The Bellpepper

‘Eat the insides of the bell pepper,’ says the health expert. ‘That part is very bitter, but bitter foods help you strengthen and stimulate digestion,’ she told her followers. According to WebMD, the white part of pepper contains a chemical called piperine, which can reduce pain and inflammation and improve breathing.

Image source: healthline

Stay tuned to Brandsynario for the latest news and updates.

5 Luxury Brand Secrets You Really Need To Know

Paying tens of thousands of dollars for a handbag or millions of dollars for a car isn’t a financial or functional decision. It’s an emotional one. These brands understand the psychological triggers that can motivate people to buy seemingly impractical goods. Hence, it is easier for brands to micro-manage their client’s functional and emotional needs.

Here are some luxury brand secrets you need to know.

1. The Price/Value Bias 

One thing consistent with luxury fashion is the brand’s ability to imply that the higher the product costs the more worthwhile it is. The bias lets people indulge in fashion trends wholeheartedly regardless of whether the product is actually worth it or not.

Image source: dingdaily

2. The Scarcity Phenomenon 

Brands usually use this phenomenon to drive demand for the product. Limited availability motivates people to jump on a trend. Similarly, having to join a waitlist for a product increases the excitement of actually owning it. Scarcity also maintains the illusion of exclusivity.

Read More: Hair Straightening Products Causing Cancer? Here’s What You Need To Know

3. Rude Retailers 

According to a popular notion, brand retailers are professionally trained to be rude to customers. While the truth behind the claim is still not clear, many customers have shared time and again that they have a no-tolerance policy if the retailers do so.

Image source: thetrendspotter

4. Quality Over Quantity 

While the brands feed into the illusion of superiority, it implicitly justifies the high cost of luxury goods; and highlights the story of how a product came to be. The product is positioned as the unique creation of a particular brand, which personalizes the brand-customer relationship.

Image source: threadbyzelora

5. Buying = Experience 

Buying a luxury good isn’t merely a transaction of funds. It’s an entry point into the lifestyle promised by the brand. Therefore the best brands encourage their customer service team to build personal relationships with customers. This both individualizes the experience and helps ensure a smooth purchasing process, which builds brand loyalty.

Read More: 7 Luxury Fashion Brands & Their Shocking Secrets You Had No Idea About!

Stay tuned to Brandsynario for the latest news and updates.

Mandviwala Entertainment Sheds Light On The Screening Controversies Around ‘The Legend of Maula Jatt’

Karachi, October 20, 2022: Nadeem Mandviwala, CEO Mandviwala Entertainment and Associate Producer The Legend of Maula Jatt, Adnan Zahoor addressed the media present in large numbers to shed light on the recent controversies regarding the screening of Maula Jatt, at a five-star hotel here, earlier today.

Undisputedly the biggest and costliest film produced in Pakistan The Legend of Maula Jatt, has lived up to the expectations of viewers worldwide. However, there has been much reported in the media about the distributor of the film not releasing the movie for screening at all theatres. Speaking on the occasion Mandviwalla said, “Universally whenever mega productions are released cinema owners or groups support such films by giving more screens so that maximum box office collections are done in the initial fortnight. In the alternative, where screens are unavailable, admission rates are increased, and a higher percentage of the box office is shared with the distributors. The objective is to assist the film’s   box office collection in the initial period and support the distributors and producers without sacrificing the revenue of the exhibitor. A win-win for all.

‘Unfortunately, in Pakistan, some cinema groups opted to not go the extra mile and support the costliest Pakistani production to date, justifying their decision not to do so by misrepresenting facts. I am here to present you all facts and figures, so you understand the situation and the economics surrounding it and am happy to answer all queries.”

After providing a detailed brief on the subject Mandviwala fielded all questions thrown his way to the satisfaction of the media present. High tea was served to conclude the event.

Why Are People Complaining About Apple Airpods Pro 2?

Image Source: Beebom

The reviews for Apple’s latest in-ear headphones, the AirPods Pro second edition, were overwhelmingly good (including here on Forbes). Among the characteristics that critics commended were the astonishingly superb noise-canceling, eye-catching features, and long battery life. However, some consumers are having a less pleasant experience since their AirPods Pro 2 aren’t working properly.

Audio drifting in Airpods Pro 2

Although many still find their Airpods quite useful and living up to their expectations, some users have experienced audio drifting. Doesn’t it sound really charming? However, this implies that the audio alternates between the left and right earbuds when you don’t want it to. It also means that the audio might go out of sync while watching a video, which is irritating.

Image Source: Digital Trends

Some people attribute it to Spatial Audio, however, that is clearly not what that technology is intended to do. Others have reported that the volume levels shift nearly at random, and they have emphasized that this is not due to Spatial Audio or the spectacular dynamic head tracking capabilities, which they have disabled. More users have reported “the audio shifting about” and “vocals travelling to the far left side while using ANC.” All of this is concerning. Apple hasn’t mentioned anything about this issue yet, implying that it’s an extremely unusual occurrence for the time being, so let’s hope it stays that way.

Moreover, having this type of acoustic problem isn’t ideal, even if it only affects a few people. After all, the second-generation AirPods Pro has only recently gone on sale. “Audio drifting to the left AirPod,” one user put it succinctly. When this happens, I become unlistenable.”

Image Source: CNN

Quality over everything

Although Apple has a religious brand following and has never compromised on the quality of its product, it is very unlikely to see users complaining about an apple product. The times of consumer preferences have changed since now users demand value for money making every company pay attention to the smallest of details. With the recent halt on production for the iPhone 14, companies such as Apple also have to try their best to keep the customers that they already have which is why the company will surely take the issue into account.

If this problem becomes more frequent, you can guarantee Apple will address it with a software update as soon as possible. Perhaps it is so unusual that it will vanish as quickly as it appeared. We can only hope.

Stay tuned to Brandsynario for the latest news and updates.

NADRA Launches ‘Rahbar’ App To Make Lives Easier For Citizens

Image Source: INCPak

The National Database and Registration Authority (NADRA) introduced the ‘Rahbar Mobile App’ on Wednesday to help residents across Pakistan. According to facts, the Rahbar Cell App would assist citizens in locating the nearest NADRA Service Centre and much more with a few easy clicks on their mobile phones.

How will Rahbar app assist citizens?

Tariq Malik, Chairman NADRA, stated that residents residing in Pakistan would be able to learn about the location of the NADRA facility that is most convenient for them. Through their mobile phones, NADRA’s Rahbar App will assist residents in making well-informed decisions about visiting any NADRA centre by informing them of location, distance, number of applicants-in-waiting, and average processing time.

The NADRA Rahbar App will provide regular citizens with ease and auto-facilitation while also solidifying the direct collaboration between NADRA services and society as a whole. According to the chairman, such measures toward a digital Pakistan aim to turn NADRA offices into citizen service centres rather than only registration facilities.

Malik stated that NADRA’s services will now be visible to the public, making the authority transparent and responsible to the people of Pakistan, demonstrating the genuine embodiment of digital Pakistan and e-governance.

Image Source: The News

What does Rahbar app offer?

The NADRA Rahbar App will offer individuals much-needed information such as the number of people in line, processing time, and the location of NADRA registration sites in real-time, allowing them to organise their visit accordingly. Furthermore, the app would show the offices in both a list and a map format.

The map would also indicate the position of the nearest Mobile Registration Van as well as the registration office, making it easy for users to go to any NADRA facility. The Rahbar App also has criteria for sorting the centres, such as female-only centres, NADRA centres open 24 hours a day, and standard and Executive NADRA facilities.

Furthermore, the app includes an auto-refresh option that will run every three minutes to present residents with the most up-to-date information. The mobile app also has its own search engine, which allows users to search for NADRA offices by City, Name, or Location. The best part is that NADRA’s Rahbar App is available in both Urdu and English. Rahbar Mobile App may be downloaded through Google Play and Apple App Stores, which are easily accessible from everywhere in Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

Find My Doctor Launches Pakistan’s First Digital Hospital

Find My Doctor

Karachi, 20th October: Find My Doctor, a leading healthcare startup, has launched Pakistan’s very first Digital Hospital.

The Digital Hospital was inaugurated at an event held on Thursday, 20th October at the Marriott Hotel in Karachi. The event was attended by several notable personalities including chief guests Barrister Murtaza Wahab, Shehzad Roy and Zahra Khan.

Many Pakistani citizens are barred from access to affordable and effective healthcare options due to rising healthcare costs and overloaded hospitals. As such, there has been a growing demand for universal access to high-quality, reasonably-priced healthcare in recent months. This has been further exacerbated by both increased living expenses due to inflation, and the spread of diseases due to the recent devastating floods.

Trends indicate that the smartphone penetration rate in Pakistan is at its peak, and the number of internet users is also constantly increasing. This opens an opportunity for Find My Doctor to use these technologies to help fulfill its mission of bringing common Pakistanis into a healthcare net to help improve their standards of living. To this end, the company has partnered up with the Karachi Metropolitan Commission to transform the abandoned and non-functional Sarfaraz Rafiquee Shaheed Hospital in Karachi into state-of-the-art digital care and health data management centre.

Find My Doctor will provide free-of-cost telehealth consultations across Karachi to any and all residents. The teleconsultations will also help the company gather vast amounts of unstructured data, which data can then be utilized by government Institutions to help better plan their healthcare spending, identify disease cluster areas, and develop more robust and efficient healthcare policies. It will also allow the healthcare industry to gauge which disease areas to focus on and help identify underlying healthcare concerns within society.

Find My Doctor is on a journey to use cutting-edge technology to revolutionize Pakistan’s healthcare industry. The healthcare startup seeks to make high-quality medical treatment accessible and affordable through its team of qualified Pakistan Medical Commission-verified specialists.

Commenting on the launch, Find My Doctor founder and CEO Saad Siddique said, “This is a really exciting and important milestone for us. From our inception, our mission has been to use technology to enhance and improve Pakistan’s healthcare system. The Digital Hospital brings us one step closer to providing easily accessible and affordable, quality healthcare to citizens from all walks of life.”

How Can You Smell In The Virtual World? Find Out Here

The virtual world provides a wholesome experience while allowing you to immerse yourself in another world. However, if that wasn’t enough researchers at Stockholm University and Malmo University in Sweden have collaborated to develop technology that adds the ability to smell in virtual reality.

The olfactometer uses valves to combine smells with virtual objects and can change the intensity of the scents. Researchers demonstrated this technology with a wine-tasting game where players get points for guessing the right aromas of the beverage.

Image Source: Engadget

“We hope that the new technical possibilities will lead to scents having a more important role in game development,” says Jonas Olofsson, professor of psychology and leader of the research project at Stockholm University.

Read More: WhatsApp’s Latest Ad In London Is Going Viral For All The Right Reasons

“The possibility to move on from a passive to a more active sense of smell in the game world paves the way for the development of completely new smell-based game mechanics based on the players’ movements and judgments,” says Simon Niedenthal, interaction and game researcher at Malmö University.

How does Olfactometer work?

The olfactometer is composed of four valves that are connected to a channel. In the middle, there is a fan sucking the air into a tube. With the help of the computer, the player can control the four channels. They can open them to different degrees and provide different mixtures of scents. Scent blends that can mimic the complexity of a real wine glass. The game has different levels of difficulty with increasing levels of complexity.

“Just like a regular computer game gets harder as the player gets better. The scent game can also challenge players who already have a sensitive nose. This means that the scent machine can even be used to train wine tasters or perfumers,” adds Olofsson.

Image source: geekmedia

The research group at the Sensory Cognitive Interaction Laboratory located at the Department of Psychology, Stockholm University, is now considering that scented computer games can become useful for other purposes.

“For those who, for example, lost their sense of smell after COVID-19 or for other reasons. The new technology can mean an opportunity to regain their sense of smell with the help of game-based training,” says Jonas Olofsson, research team leader.

Read More: Coca-Cola Unveils First-of-Its-Kind Bluetooth Enabled Invites

“We believe in open science, that research results should be made available to the public and that other researcher should be able to repeat our results. With the help of our research, others can build scent machines and explore new ways of using scents in games,” says Jonas Olofsson.

Stay tuned to Brandsynario for the latest news and updates.

The Insides Of A KitKat Have Left People Confused

At this point you might think you know everything there is to know about a Kit Kat, right? It’s a chocolate-covered wafer (or possibly just chocolate). But did you ever wonder what happens to a bar that is not in shape to be repackaged?

As it turns out, some KitKat bars have their own little Kit Kat-ception. The wafers which break during the manufacturing process are used to fill other KitKats. It is a little mind-boggling right? The internet was left in a shock when a video of how broken KitKats are used to create the filling of the chocolate bar went viral.

Take a look at the video below.

No KitKat unturned is probably the mantra followed by the company. No kidding! If the quality assurance deems a certain Kit Kat not up to the Kit standard of excellence, if it’s misaligned, somehow flawed, or just not shiny enough, it will get lumped in with all the other imperfect KitKats.

The Kitkats that are rejected all get mashed up together into a paste, which is then used to fill the wafers of other KitKats. So, if you think about it, the imperfect KitKats were already filled with other imperfect KitKats, and some of the KitKats they’ll fill will also be rejected. Some of the time you eat a Kit Kat you’re eating tons of layers of KitKats within Kit Kats within KitKats.

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KitKat Made In Factory

Meanwhile, not every KitKat is made the same way. A complete documentary shows how the wafers are manufactured in the factories and stacked with one another before they are drizzled in a thick layer of chocolate.

One more reason to binge-eat your favorite chocolate? A company using the product to the last lap and trying to minimize the carbon footprint while doing all this great work? KitKat is definitely on another level.

Read More: 8 Brands That Are Spooking Up Things This Halloween

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5 Movies To Watch This Halloween 2022

Put your spooky pants on because Halloween is right around the corner, and so are our recommendations for the best horror movies you need to watch. Because what better way to jump into Halloween than to embark on a mission of horror and creepy?

Here are some Halloween drops you need to check out this season.

1. Barbarian

The movie gained nearly $35 million at the box office, making it enough reason for it to add to the must-watch list. Barbarian follows two people who mistakenly book the same Airbnb and find a series of mysterious tunnels underneath the basement. Starring names associated with horror, like Bill Skarsgard and Justin Long, it’s Georgina Campbell who stole the spotlight and made her journey in the dark labyrinth engaging throughout.

2. Smile 

The physiological thriller smile follows the story of a psychiatrist who starts to question herself after a horrifying incident involving one of her patients. Now haunted by visions and people eerily smiling, she attempts to try and figure out what it could be and how to top it before it consumes her.

Read More: How To Transfer Your Netflix Profile To A New Account

3. Hocus Pocus 

The live-action comedy ‘Hocus Pocus 2’ is a haunting sequel to the 1993 Halloween cult classic which brings back the delightfully wicked Sanderson sisters. A teenager discovers she might be a witch on her 16th birthday. Naturally, she lights the black flame candle and all hell breaks loose (literally), bringing the Sanderson Sisters back to Salem once again.

4. Prey For The Devil

With a well-rounded cast and the promise of plenty of bloodshed and a range of demons for this religious army to face, it twists the conventions of the genre and repurposes them with a slight thriller and action edge. It’s also a very personal narrative though, with one nun facing a haunting moment from her past. The story might look like done but brings audiences a really interesting concept.

5. The Loneliest Boy In The World

If you are not into hardcore horror then this movie might be your best bet. The film centers on a lonely boy who makes some zombie friends rather unexpectedly. It has a brilliant ensemble including veteran actors like Ben Miller.

Read More: Movie Screening Of The Magnum Opus, The Legend Of Maula Jatt

Have more to add to the list? Comment below.

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Interview with: Rashid Khan, global campaign manager for ACCA (Association of Chartered Certified Accountants)

Congratulations on your recent appointment as ACCA’s global campaign manager. It’s great to see Pakistani professionals being recognised by global brands like ACCA.

Thanks so much. I hundred percent agree that there’s a growing recognition of our talent around the world and more and more Pakistanis can now be seen making an impact around the world. ACCA has always been a champion of embracing Diversity and Inclusion, as well as creating opportunity for people with talent, ability and ambition, without looking at the colour of your skin or passport. And I feel D&I are vital to a healthy workplace, especially when you’re serving on a global scale. So yes, we’re a proudly diverse bunch coming from different backgrounds. In our brand and marketing team alone, we’ve colleagues from 10 different nationalities that makes it really exciting to work for ACCA.

ACCA has been at the forefront of accountancy profession since 1904. So what’s the secret behind this success that ACCA continues to lead the way even after 118 years?

Not just that we’re old with a rich history, more importantly, we’re the world’s most forward-thinking professional accountancy body. Throughout our history, we’ve done things differently. We’ve created an international network including members, employers, academics and opinion formers. We tap into their insight and experience to identify and explore global trends and issues for business, economics, society and the profession as a whole. This allows us to create the accountant that our fast-changing world needs, and gives us insight that we share outside of our organisation. We put our values into practice so we’re regularly the first in the profession to introduce new products and services, and showcase new research and policies. From being the first accountancy body to admit women to membership in 1909 to be always among the frontrunners when it comes to embracing latest technology and innovating thinking, we’re proud to be pioneers. The short answer to your question is we think ahead and that’s why we lead the profession.

How is ACCA supporting with talent mobility and allowing Pakistani youth to build international careers?

We’ve presence in 178 countries and our qualifications are the gold standard in accountancy with wide recognition around the world. Joining ACCA opens doors to respected, hugely rewarding career opportunities around the world. It’s like you’ve a global passport to work in any sector, anywhere in the world. Almost half of the members who qualified with ACCA in Pakistan are currently serving abroad enjoying fulfilling careers. Not just that, with trends such as offshoring, nearshoring and remote working, there’s even greater demand for Pakistani ACCA professionals in the global marketplace and our people can build careers with leading foreign employers who offer generous salaries and opportunities to progress quickly, that too without leaving the country. So when our people (regardless of age, gender or background) choose to study with ACCA, they choose a future full of possibilities.

There’s a growing debate whether our education system is capable of producing work-ready professionals. So much so that some influencers are heard discouraging people from pursuing degree programmes and encourage youngsters to only focus on skills. What’s your take on this topic?

 

ACCA is a professional qualification which is a combination of 3 Es, namely Exams, Ethics and Professional Skills Module (EPSM), and Experience. In addition to proving knowledge in exams, our students are required to undergo a mandatory 3 years’ practical experience requirement, as well as to complete EPSM which covers a full range of advanced ethical and professional skills. That’s why our members are able to add value to their employers from day 01 and join workplace with the right blend of knowledge, experience and skills. People often complain about the disconnect in Pakistan between academia and industry. But ACCA has always been working very closely with employers all over the world in making sure our qualifications are the most current on the market and continue to focus on growing skills in specialist areas that businesses are looking for and need – now and in the future. Therefore employers trust our future-focused, work-ready ACCA professionals who they know can add immediate value to their organisations.

How professional accountants can champion sustainability and responsible business practices?

Every accountant has a vital role to play in creating a better world. They’re in a unique position to make real, impactful change and be at the centre of sustainable development. Guided by ethics, integrity and transparency, professional accountants have a depth and breadth of knowledge and experience of the inner workings and strategies of organisations – insight that crosses borders and industries. It’s this perspective that ensures the decisions leaders make in all sectors, are anchored in an organisation’s core purpose, have a positive impact on stakeholders and ultimately shape a path towards a sustainable and equitable future for all.

How To Transfer Your Netflix Profile To A New Account

Due to the record high number of account sharing that has caused the company a hefty loss, Netflix has been launching a slew of new features to entice individuals to open their own accounts since it strives to reverse declining member numbers, ads will be added to the site for the first time in a few weeks as part of a lower-cost subscription. Designed to assist users who have a profile on someone else’s account, the new functionality allows you to preserve customized recommendations, viewing history, lists, and other preferences when starting your own subscription.

Image Source: Variety

“People are moving. Families expand. Relationships fail,” Netflix makes a statement worthy of a film trailer voice-over. “However, your Netflix experience should remain consistent during these life transitions”. Netflix will hope that the measure would help its drive to prevent individuals from sharing passwords as it attempts to reverse declining subscriber numbers. This was seen during the pandemic as well. For the first time in more than a decade, the streaming behemoth has reported a drop in paying subscribers this year.  Netflix will launch a campaign tier in the UK for the first time on November 4th. Adverts will play prior to and during films and programs under the £4.99 monthly plan.

How do accounts transfer

While the functionality is still being rolled out, you will be notified via email when it becomes accessible on your account. Then, start Netflix, mouse over your profile icon in the home page dropdown menu, and pick the profile transfer option. The instructions will then walk you through the process. The debut comes after months of testing in South America, with the aim that the global deployment will go as smoothly as possible.

You will be alerted via email as soon as Profile Transfer becomes accessible on your account. When you mouse over your profile symbol in the dropdown menu on the site, select “Transfer Profile,” and then just follow the steps. You may always disable Profile Transfer in your account settings at any moment.

With the wave of covid, Netflix’s popularity is now more than ever since the pandemic leads to more usage of the service than ever. However, with soaring increases in service, the revenue chart stayed the same due to account sharing amongst users. Hence the company is now focused to minimize this loophole and exploring other methods of restrictions.

What Does Oreo Actually Mean? Find Out Here

Image Source: The Drum

Oreo, maybe, is the most well-known cookie in the world. According to Statista, they more than quadrupled the sales of the next best-selling cookie in the world in 2014, totaling $3.28 billion. They are the only cookies to have their own national holiday, which the United States celebrates on March 6 – The anniversary of the cookie’s inception (per YouTube and National Days Today). Despite its seeming iniquitousness, the Oreo remains shrouded in mystery: What is the origin of the name?

Oreos were not the first chocolate sandwich cookies on the market, despite their rapid popularity across the country. The Sunshine Biscuits had released the first similar cookie four years earlier under the name “Hydroxes,” but Oreos swiftly beat them in popularity. While the packaging has been updated several times since 1912, little about the sandwich cookies has changed; including the core appearance and name. Officially called a “biscuit,” “sandwich,” and “chocolate sandwich cookie,” it has always been known simply as “an Oreo”.

Image Source: The AdGully

Read more: Is Oreo Launching Another Exciting New Flavor?

What does Oreo actually mean?

But what exactly does “Oreo” mean? The weird thing is that no one truly knows. According to ThoughtCo., there are several ideas concerning the origin of the catchy appellation, but its veracity remains unknown. According to one explanation, the name derives from the French word for gold, “or,” in allusion to the cookies’ original gold-colored packaging. Others say, it derives from a Greek root, maybe the Greek word for mountain, because the original cookie design was dome-shaped, as Rewind and Capture asserts.

It might possibly be related to the flower on the Hydrox biscuit, an Oreodaphne. According to the ultimate explanation, it is a visual depiction of the cookie, with “re” being two of the centre letters of “cream” sandwiched between the two circular, cookie-shaped O’s in “chocolate.” Nabisco has never verified or rejected any of these hypotheses. So, it is just as probable that the name was picked at random because it is easy to say and remember.

Image Source: Baking Business

What do consumers say?

However, on the other side, many consumers believe there is a dark ancient history attached to the brand and the design printed on it. Some believe that the geometric design of a dot with four triangles extending outward is a symbol that ties Oreos to the history of the First Crusade once more. It is similar to a Cross Pattee, a mark developed by the Knights Temples to identify themselves from troops of other religions by stitching red or black crosses on their white robes and other articles of apparel.

Read more: Sweet & Savory? Oreo’s Latest Collaboration Has Got People Talking

While many of us haven’t even noticed it since we go straight for a munch, some users have spotted a cross on top of the oval print on the biscuit. They believe that it represents the knights, along with many other Christian travellers, who travelled to Jerusalem, Israel’s capital, to retake it from the peacefully living Turks, whom the Knights cruelly massacred upon their arrival.

History is a dark, dark place, much like Oreo.

Stay tuned to Brandsynario for the latest news and updates.

 

Sarsabz Pakistan Mobile App Claims Fastest Growth Within The Agri-Sector

Lahore, October 18, 2022: Being near to completing one year since its launch, the ‘Sarsabz Pakistan’ mobile app has garnered immense popularity and attention amongst the Pakistani farmers’ community. The app recently marked a record number of more than one hundred thousand downloads in a short time span of ten months, making it the country’s fastest-growing mobile app within the agriculture sector and the top-rated educational app on Google Playstore.

The Sarsabz Pakistan app caters to multiple needs of the farming community, providing them with timely farm advisory and information updates to help maximize their crop yield and productivity. The advisory support features of the app include crop planning support to manage multiple farms and crops in a given season with step-by-step alerts on crop management, a calculator tool for planning precise application of fertilizer according to the 4R rule – right source, right rate, right time, right place, requesting general advisory and free soil and water testing visits by qualified Fatima Group agronomists to maximize crop yield through effective use of fertilizer.

At the same time, the information update features of the app also assist the farmers through crucial weather updates and forecasts for timely planning and application of farm inputs, ensuring easy accessibility to fertilizer at company rates through a comprehensive list of nationwide Sarsabz dealers along with their contact and location details, updates on current commodity market rates, and latest news bites related to the agriculture sector.

While expressing her views about this platform, Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer said, “The Sarsabz Pakistan app is completely free for farmers to use and benefit from its information and advisory-based features. It serves as a convincing prologue to the fact that digital transformation of Pakistan’s agriculture sector is the only way to realize its utmost potential so that it can play a pivotal role in reviving our over-stressed economy.”

Speaking further about the app’s future improvements, Rabel said, “We plan to further enhance this app by allowing farmers to avail quick micro loans and lease farm machinery on easy terms, so they can procure and manage essential farm inputs in a timely and convenient manner.”

Pakistan’s agriculture sector is transforming at a snail’s pace towards modernisation. However, the success of platforms like the Sarsabz Pakistan app indicates a dire demand for Pakistani farmers to modernize their farming practices through the use of technology and achieve maximum possible growth and efficiency.

Hair Straightening Products Causing Cancer? Here’s What You Need To Know

A recent study suggests that women who use hair-straightening chemicals are at higher risk for uterine cancer compared to those who don’t.

The study conducted and published by the National Institutes of Health also found no association of uterine cancer with other hair products, including hair dyes, bleach, highlights, or perms.

Hair Straightening & Cancer 

The new study, led by the NIH’s National Institute of Environmental Health Sciences, analyzed data from nearly 34,000 women in the United States from the Sister Study. The sister study was a decade-long study that looked at risk factors for breast cancer and other health issues among women ages 35 to 74.

The researchers found that women who reported frequent use of hair straightening products, defined as more than four times in the previous year, were more than twice as likely to go on to develop uterine cancer compared to those who did not use the products.

Read More: 9 Symptoms Of Breast Cancer That Aren’t Lumps

“We estimated that 1.64% of women who never used hair straighteners would go on to develop uterine cancer by the age of 70; but for frequent users, that risk goes up to 4.05%,” said Alexandra White, PhD, head of the NIEHS Environment and Cancer Epidemiology group and lead author on the new study.

Image source: CBN news

“This doubling rate is concerning. However, it is important to put this information into context – uterine cancer is a relatively rare type of cancer.”

Uterine Cancer In Black Women 

Around 60% of women in the study who reported using chemical straightening products were self-identified Black women. Raising alarm about the prevalent uterine cancer in black women.

“Because Black women use hair straightening or relaxer products more frequently and tend to initiate use at earlier ages than other races and ethnicities, these findings may be even more relevant for them,” said Dr. Che-Jung Chang, an author of the study, alongside Alexandra White.

Dr. Madeliene Gainers, a board-certified dermatologist, called the study’s findings a “huge concern for Black women,” who have long used hair straightening and relaxing products in part because of the hair bias they face in society, including in workplaces and schools.

“Hair relaxers are problematic. They’re not strictly regulated and they’re not even required to list all the ingredients,” said Gainers.

Read More: Here’s How Lifting Weights May Help You Live Longer

“With hair relaxers, it’s such a harsh chemical it can cause lesions and burns on the scalp. It makes penetration of these chemicals that much greater and the scalp absorbs better, so it’s a huge problem.”

Stay tuned to Brandsynario for the latest news and updates.