Home Blog Page 1003

Dr. Abdul Qadeer Khan’s Death Hoax Goes Viral

By
Alefyah Hasnain
-

This morning there have been rumors on the death of Pakistan’s national hero and Father of Pakistan’s first nuclear bomb, Dr. Abdul Qadeer Khan.

People have already begun the mourning of the renown personality without knowing that the news is nothing but a hoax.

 

The following notice was posted on Dr. Abdul Qadeer Khan’s Facebook Page an hour back that clarifies that he is as fit as a fiddle and the news is baseless and fake. 

The fake news of his death created havoc over social media after people began sharing the news without checking its authenticity.

A.Q. Khan is a Pakistani nuclear physicist and a metallurgical engineer. He is also the founder of the Kahuta Research Laboratories in 1976 and served as a senior scientist and Director general up to 2001 when he retired.

 

Stay tuned to Brandsynario for latest news and updates.

Google is Hiring People to Clean YouTube

By
Umaima Nadeem
-

Social media has given a platform to people to express their ideas freely, but sometimes, this platform is taken wrongly and often misuse it. Google is now going on a hiring spree to try to stamp out offensive videos and comments on YouTube.

To reduce the count of “problematic content”, Google is hiring 10,000 people to clean YouTube

YouTube CEO Susan Wojcicki said in a blog post:

“By 2018, Google aims to have more than 10,000 people working to address content that might violate our policies”.

She did not tell us how many people are currently working on this problem, but this is said to improve in the coming year. It’s also working on imposing more restrictions on advertising to make better use of this technology.

Adding on, Wojcicki said,

“Some bad actors are exploiting our openness to mislead, manipulate, harass or even harm. YouTube’s trust and safety teams have reviewed nearly 2 million videos for violent extremist content over the past six months.”

Google aims to give advertisers the peace of mind that their ads are running alongside content that reflects well on their brand values.

Last month only, YouTube had to hire an extra team to filter out its content of its kid’s platform, YouTube Kids, despite constant screening, some videos were marked as “profane and violent”.

YouTube Implements New Policies to Tackle Inappropriate Children’s Content

The company has already removed 150,000 videos from its face with the help of its machine learning algorithms that filter out “bad” videos, which is equal to 180,000 people having to work 40 weeks to assess the same amount of content.

Wojcicki further added,

“Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including child safety and hate speech.”

While most of these hires are content reviewers, Google is also recruiting engineers and policy specialists to work on refining its machine learning technology.

Most Watched YouTube Videos By Pakistanis in 2017

Stay tuned to Brandsynario for latest news and updates.

Recma Ranking: Dentsu Aegis Network Named Leading Media Agency

By
Alefyah Hasnain
-

The latest report by research company Recma has named Dentsu Aegis Network as this year 2017’s top new business performer. DAN has defeated various media agency groups by taking the top spot.

Dentsu Aegis Network has accumulated a whopping balance of $1.5 bn (£1.12bn) after winning accounts of major brands such as: 

  1. AB InBev ($ 815 million)
  2. P&G Nordics ($270 million)
  3. GM local ($238 million)
  4. Migros ($220m)
  5. Shanghai VW ($243m).

Despite the agency not having accounts like Opel and Lego on board, DAN still coveted the top spot in the rankings.

Graph Shows the Top 3 Companies and their Business Balance for the period of January to November 30th, 2017.

Other media agency’s to follow DAN are Havas Media as the runner-up with a business of $ 495 million and Group M is on number 3 with a balance of $405 million.

The research company, Recma analyzed a total of 600 account moves that took place from January to November 30th across 55 markets.

Stay tuned to Brandsynario for latest news and updates.

This Pakistani Designer’s Dress & Anushka Sharma’s Bridal Lehnga is VERY Similar!

By
Alefyah Hasnain
-

The biggest wedding of the season has taken the internet by storm, amidst a spree of speculations, the big fat wedding of the year has finally happened! The hot and haseen, Anushka Sharma tied the knot with her bae, Virat Kohli.

The wedding pictures flooded our social media networks and we couldn’t stop gushing over the beautiful ceremony that took place in picturesque Tuscany, Italy.

Anushka and Virat both chose to wear designer Sabyasachi’s bridal ensembles. The pastel colors were loved by all and it was definitely difficult to take our eyes off Anushka Sharma’s gorgeous pastel pink bridal jora.

Anushka looked like she stepped right out of a Fairytale! 

Sabyasachi explains the details behind Anushka’s Lehenga! 

However, ever heard of the saying ‘Great minds think alike’?

A Pakistani designer, Fareeha Zeeshan just uploaded pictures of her own designs that are extremely similar to what Anushka had worn.

Take a look for yourself here! The color combination and intricate designs are similar to the Sabyasachi design.

Picture courtesy: Fareha Zarsheen Instagram

The Color Palette and Overall Resemblance is Uncanny!  

Picture Courtesy: Fareha Zarsheen Instagram

 Looks like we’ve discovered our very own Sabyasachi in Pakistan!

The Pakistani designer, Fareha Zarsheen has clarified that she just finished making her design a few days ago while the #VirushkaWEDDING happened so she couldn’t obviously have copied the designs within a day.

And you won’t believe what is the price of the dress!

It is just worth PKR 75,000. This means you can get the resplendent outfit within 1 lakh.

What do you think of Fareha’s designs? Let us know in the comments below.

Stay tuned to Brandsynario for latest news and updates.

Instagram is Testing Standalone Direct Message App

By
Web Desk
-

Instagram is soon going to launch its Direct message service standalone version called, ‘Direct’.

It is quite apparent that the service is quite similar to Snapchat – another major social app popular amongst young users. The ‘Direct’ app opens into a camera so you can take a shot and send it directly to your contacts, friends, and followers.

Everyone knows that Instagram is a pictorial application.

With Direct, they want to keep a similar approach. Currently, the app is only available in six countries, including Portugal, Israel, Turkey, Italy, Chile, and Uruguay. According to The Verge, it’s the first step taken by Instagram towards potentially eliminating the message feature from the program completely.

Since the app is still in the testing mode, the features are still being discovered. Right now it is allowing the users to take and exchange photos, text, or video with one or a group of people.

Content shared through ‘Direct’ is only limited to this app.

It cannot be shared on Instagram, Twitter, or Facebook simultaneously. The content here also doesn’t appear on location pages and hashtags.

While most people regard this new add-on as ‘unnecessary’, other’s think it’s quite useful and convenient.

According to a spokesperson for the company, “We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that.”

She further confirmed that they are currently in the testing mode and will soon be launching the app worldwide.

The spokesperson also highlighted how such ideas will help them to learn and grow with time to stay on top of the market.

If what she visions come true, Direct will soon join hands with WhatsApp, Snapchat, and Messenger as an interested messaging service.

A similar approach was taken by the Parent company – Facebook – back in 2014 when it launched a separate Messenger app and later forced the Facebook users to download the app as a standalone messenger service.

To justify, Mark Zuckerberg – the Co-founder, Chairman, and CEO of Facebook – emphasized how each app is designed to focus on providing one service efficiently and to improve the overall user interface with Facebook, this step was necessary.

With how it seems right now, Direct is following similar footsteps.

The Verge further described that Direct currently features three different screens: A profile, a camera, and an inbox. The app also gives direct access to the core Instagram app and back to Direct. It also features a few exclusive filters for the users to get started with.

Instagram further confirms that Direct will offer the best experience to the user by proving itself as the most reliable and fun camera-first, standalone application!

Contributed by: Mahi Afaq

TCF & Lipton Sign Partnership to Add 10 New Schools Across Pakistan

By
Web Desk
-

Shazia Syed, the Chairperson & CEO of Unilever Pakistan and Ateed Riaz, Co-Founder and Current Chairman of The Citizen’s Foundation (TCF), signed a landmark Memorandum of Understanding (MoU) at the TCF school in Qayyumabad.

The signing served as the first step towards Lipton and TCF’s aim of taking action against child labor by creating awareness regarding the importance of child education.

The event was opened by Asma Yusuf, Sustainability Lead for Unilever, who gave an overview of Lipton’s program, followed by a short recitation of the Quran by a TCF student. Shazia Syed addressed the audience about the newly formed partnership, highlighting that Lipton has adopted ten TCF schools in Pakistan.

She emphasized the importance of education in a gradually progressing nation like Pakistan, “With this initiative, Lipton wants to be awake to what really matters – 20 to 25 million kids in Pakistan are out of school. That’s a big figure, the second worst in the world and Lipton believes that we, as a society, need to unite and help these children fight for a better, brighter future.”

Keeping into consideration the need to educate as many children as possible, through this partnership, Lipton has adopted 10 TCF schools and calls upon all Pakistanis to contribute towards this cause and improve educational facilities for kids across the country.

 

Following Shazia’s speech, the well-reputed Ateed Riaz delivered a few words to the audience.

He laid great emphasis on quality education in Pakistan, which is needed to minimize child labor. “We need to accept the sad reality that child labor is a serious problem within our country. Unfortunately, it is increasing day by day and not enough citizens seem to be taking action for the unprivileged children who aspire to seek education. This is why TCF and Lipton have joined hands to school as many children as possible. I believe this small step can eventually make a big difference.”

Mushtaq Chhapra took the stage next, emphasizing that if the youth is educated, all social problems will automatically be lessened from Pakistan.

According to him, “Education is in all entirety the key to lessen poverty, illiteracy and other caste issues. Hence, this partnership is very valuable to us.  Lipton is the first brand to reduce the gap between the corporate and social sectors and this is why I would like to thank Unilever for joining hands with us to eradicate child labor and educate as many children as possible. I hope our actions in 2018 manage to create more awareness and bring us closer to our goal.”

After both the speeches, the visual representation of Lipton and TCF’s partnership was unveiled. This was a map of Pakistan, where the TCF schools were marked and the ten schools adopted by Lipton were highlighted in yellow. The map served as an impactful symbol of Lipton’s first step into this partnership, displaying the brand’s aim to be able to add more yellow marks to the school map, in the near future.

Towards the end, a question and answer session was conducted where both Shazia Syed, Mushtaq Chhapra and Ateed Riaz answered the media representatives’ queries. Through their answers, it was quite apparent that both Lipton and TCF see this partnership as a viable one, with its core purpose being to ensure an easier access to education by enrolling as many children as possible in the nearest TCF schools.

France to Ban Mobile Phones in Schools

By
Ghazala Sulaiman
-

It has been a forever debate if children should be allowed to carry cell phones in schools. Various institutes all over the world permit cellular devices in institutes but they are supposed to be silenced during class or study periods.

While they can be a convenient way for learners to stay in touch with their family, mobile gadgets are also a source of massive disruption and distraction in an academic environment. What is more, it has become a tech-savvy method of passing notes in school.

Hence, in its latest move, France has now called for a complete ban of mobile phones in the country’s primary, junior and middle schools.

According to the new rule imposed by Jean-Michel Blanquer, the French education minister:

“Children will be allowed to bring their phones to school, but not allowed to get them out at any time until they leave, even during breaks”

The new decision will come into effect from the beginning of the new school year in September 2018. All students who start school at age of six to 15 years old when they start secondary school will be prohibited from using smartphones within school premises.

According to the Education Minister:

“These days, the children don’t play at break time anymore. They are just all in front of their smartphones and from an educational point of view, that’s a problem”

Here’s how parents in France are reacting to the news!

Many are lauding the new move by the government!

What Do You Think?

Should schools in Pakistan allow cell phones? Let us know in the comments below.

Automotive Sales Witness a Notable Increase This Year

By
Alefyah Hasnain
-

It has been reported by analysts that the sales of passenger cars have increased by 21.4% in the first five months of the fiscal year (July – November) period. The sales have been driven by an increase in demand for 1,000cc and other vehicles from the ride-sharing services.

Rai Omar Basharat, Topline Securities Analyst mentioned,

“The 5-month sales were higher than our expectation. We have revised our full-year sales estimate of 250,000 units from 236,000 units earlier which is a 17% increase year-on-year.”

Local Car Assemblers Increase in Sales

November 2017 saw local car assemblers sell a total of 21,091 units which was an increase of 18% from last years sales.

Basharat further added,

“The change in import procedure, as well as demand from online ride-sharing services, has contributed to the strong demand in an outgoing month.”

Numbers released by Pakistan Automotive Manufacturers Association (PAMA) showed the auto sales reach 87,273 units whereas they were 71,877 last year during the same period.

A Category-Wise Breakup Shows:

  1. Cars with 1300cc or above engines –  7.62 percent increase and 40,435 cars of 1300cc units sold.

2. Suzuki Cultus and Suzuki Wagon R 1000cc category – 61% increase and total of 19,835 units sold.

3. 800 cc – 1000 cc cars – Suzuki Mehran and Bolan sales increased 23% to 27,453 units from 22,317 cars sold last year. Mehran sales were recorded at 3,958 units.

4. Buses and Trucks had a 19% increase in a sale of 3,850 units sold.

5. Farm tractors – A growth of 54% and 27,313 units sold whereas last year only 17,732 units were recorded.

6. Jeep – 5818 units sold a whopping increase from last year’s meager 187 units sold. The reason being Honda’s new BR-V which by itself has 4,410 units sold these 5 months.

7. Pick-up – 11,810 units against 9,427 units sold during the same period last year.

Stay tuned to Brandsynario for latest news and updates.

 

Pakistani Celebrities Win The Internet For Supporting Transgender Rights

By
Ghazala Sulaiman
-

Between protesting against sexual harassment, rallying against religious freedom and fighting against terrorism, transgenders in Pakistan are truly battling for their lives.

Their rights have forever been compromised and hence, they are always subjected to discrimination in the society. They are even slaughtered in the name of their gender and the continue to face violence every passing day.

However, it is about time we realize that we, as a nation, need to show that we respect and acknowledge their identity.

Realizing this, various Pakistani stars are showing solidarity and support to the trans community. Joining hands with Asia Pacific Transgender Network’s campaign, they have all come together to create a remarkable difference.

In a moving video message, OKB displayed his love and affection towards transgender in the nation in a truly heartwarming way!

I grew up in a society where the very term ‘hijra’ was (and still is) used mockingly to question masculinity; where the transgender community was seen as freaks of nature: to be indulged for a quick, nasty laugh; paraded, perhaps at weddings for entertainment.. but never respected.. never seen as human.

He urged for a change, calling for a unified society with same rights and civil liberties for all.

It’s time we change ridicule into applause. It’s time we show the transgender community they are not children of a lesser God. Change your mindset.

OKB’s thought-provoking gestures deserves a standing ovation from the audience.

Juggan Kazim too joined him in promoting the revolutionary idea!

Following her, were Ayesha Omar and Ahmed Ali Butt to applaud the transgender community.

This initiative is a massive wake up call for all of us who fail to exhibit empathy and love towards those who are most worthy of it!

Stay tuned to Brandsynario for more updates.

Pakistani Celebrities Congratulate Anushka Sharma and Virat Kohli!

By
Alefyah Hasnain
-

The wedding of the year between Anushka Sharma and Virat Kohli has taken the internet by storm. One cannot stop gushing over the beautiful couple who look head over heels in love with each other.

The quaint ceremony was held in Italy and we were bombarded with the pictures yesterday. Social media was in a frenzy after people began reacting to the great news! The #VirushkaWEDDING was trending on Twitter.

Meet Mr & Mrs. Kohli!

Indian Cricketer, Kohli announced the news on Twitter:

Various Pakistani celebrities have congratulated the power couple on their wedding. From actress Mawra Hocane to cricketers Shoaib Akhtar, Shahid Afridi and tennis star Sania Mirza all sent out their best to the duo!

 

 

Bollywood Celebrities took to Twitter to send out their special messages to the newly married Mr & Mrs. Kohli.

Rabb ne Bana Di co-star, King Khan wished the power duo in his own beautiful way!

 

Stay tuned to Brandsynario for latest news and updates.

Here’s What Honda, Suzuki & Toyota Are Doing to Compete With Renault, Kia

By
Ghazala Sulaiman
-

For car enthusiasts, 2018 will be a year they are bound to remember forever! Not only are international companies finally making their entry in Pakistan, present companies are also introducing new car models to make the competition more interesting.

An interesting lineup of brands and cars will be seen on the roads and in several showrooms. This includes big names like famous French manufacturer Groupe Renault, KIA Motors, and others!

With the arrival of these foreign brands, the local automakers Honda, Toyota and Suzuki are also gearing up to give them a tough competition.

Let’s take a quick look at what our local automobile brands are doing to challenge its rivals.

Toyota

Toyota was the first brand who has been smart enough to sense the upcoming change in the market. For now, the brand is:

  1. improving the delivery time of vehicles
  2. planning to boost its production by additional  10,000 units per year by investing $40 million.
  3. ceasing the production of its iconic GLI and XLI models.
  4. launching new hybrid-Camry and all-new Fortuner with a Diesel engine

 Suzuki

The automotive giant is all set to raise its game and has planned various strategies to lock horn with its international rivals.

The brand is all set to roll out:

  • a subcompact sedan Suzuki Ciaz and a pickup Mega Carry is on its way
  • a New AGS coupled Cultus
  • High-end heavy bike GSX-R600 and a 150cc bike GR150.
  • it is rumored that a 660cc Alto will be unveiled the first quarter of 2019.

Honda Pakistan

Following the rest, Honda too is bracing the fierce competition that is on its way.

The brand is planning:

  • A re-launch of 1.5L Honda Civic turbo in the first quarter of 2018
  • Rumor is that a new city in 2018 is also in the works
  • Honda Atlas is aiming to introduce a locally assembled 1,200cc Brio

United Autos

United Autos aka United Motorcycles were looking for a dealership to partner with to start their own automotive manufacturing and production in Pakistan.

Now, the latest from the aspiring brand is that it will not introduce one, but will introduce 2 new models.

 

Sources have stated that the first variant will be seen in the first-half of 2018. The brand has associated itself with a Chinese manufacturer for this project.

The cars will come under the brand name of ‘United’ after their production starts. The cars are being said to be direct competitors to cars like Suzuki Mehran and similar variants.

The second car in the making can be a 1000cc variant of a heavyweight/loader/pickup kind of car.

 

 

 

Cinemas to Reopen in Saudi Arabia by Early 2018

By
Web Desk
-

Saudi Arab has finally decided to lift the ban it had imposed on commercial cinemas more than thirty years ago.The news was further confirmed by the ministry of culture and information.

They are planning on issuing licenses immediately and are expecting to open the first cinema in the Kingdom by March 2018.

Just like multiple other changes implemented by the new Crown Prince, Mohammed Bin Salman,  this too is a part of the 2030 vision of social and economic reform program.

Very few people are aware, but the Islamic republic Kingdom had commercial cinemas during the 1970s, which Islamic clerics persuaded the authorities to shut them down to save the Islamic morale.

Grand mufti Sheikh Abdul Aziz Al al-Sheikh clearly warned against such open and domestic changes, claiming that opening cinemas and indulging in music is not good for the religion and may call for mixing between genders.

Other than religious authorities, even royal families are not in favor of this new establishment as it is against the codes and behavior of Islam.

According to the ministry, it open doors to more than thirty-two million people while the vision anticipates that by the year 2030, there will be more than 300 cinemas around the country.

The 32-year-old Crown Prince, who has already gained popularity for his 2030 Vision, is aiming to boost overall house spending on different entertainment and cultural activities by almost 3 percent.

The Saudi director, Haifaa Al Mansour, went to Twitter for the official announcement of cinema reopening and tweeted with an opening sentence that said,

“It’s a beautiful day in #SaudiArabia!”

Saudi Arabia Takes Steps Towards Liberalization

  1. The authorities are also going to sponsor various concerts this year.

2. The permission for women to drive for the first time in the history will commence from June 2018 – another major move opposed by religious authorities in the country.

The whole idea behind these changes is to make Saudi Arabia a country of moderate Islam, that is not only modern but also open to all people, traditions, culture, and religions with a higher tolerance level.

Social media had a field day and came up with prospective Saudi movie titles that will leave you in a fit of laughter! 

 

 

Content Contributed by Mahi Afaq

Stay tuned to Brandsynario for latest news and updates.

Facebook, Amazon & Microsoft Officials to Mentor Pakistani Entrepreneurs

By
Web Desk
-

The most prominent names in the tech industry including Amazon, Microsoft, IBM, and Facebook are ready to support our national entrepreneurs and new businesses at the Momentum Pakistan 2018.

This grand event has been planned for 19th and 20th February 2018 in Karachi. The tech giants will not only support Pakistani entrepreneurs and startups but will also mentor them at the event.

The focus will be on ‘How to boost your startup’ to make a newly established business a success in future.

According to Ami Jafari, new entrepreneurs in our country often face difficulty with establishing and boosting their business due to lack of money, whereas, in other parts of the world, startups often depend more on tools and resources.

Pakistani young talent is employed around the world, where they get a chance to showcase their skills. However, not everyone gets the opportunity to do so and therefore, the majority of the Pakistani talent remains unidentified.

This brings more importance to the fact that Pakistani youth needs more opportunities through a proper platform, exposure, and the right mentorship. Such events will help these youngsters polish their skills.

The event will last for two days and will include various workshops and even one-on-one sessions with successful startups. People from around the world will participate in this grand event and share their part of entrepreneurship story. Startups from different industries will be able to benefit from this.

As mentioned earlier, Amazon, Microsoft, IBM, and Facebook will also be participating in the event and will have their representatives present at the Momentum Pakistan 2018.

The Facebook team will highlight details on FBStart program to help new businesses establish themselves in the long run. On the other hand, Amazon will be providing details on data center facilities to help startups grow.

Amazon is also planning to offer free cloud services to certain entrepreneurs during the event.

Contributed by: Mahi Afaq

This Condom Brand’s Campaign Has Created a Hilarious Debate on Social Media

By
Ghazala Sulaiman
-

There are numerous brands of condoms manufactured and distributed across the markets in Pakistan. However, however only a few names have been dominating the game.

Compared to other products, condoms never have aggressive marketing strategies as they are forever fighting against a culture that depicts them as promiscuous and even, scandalous.

Last week, most likely on account of the ongoing wedding season, Pakistan witnessed various condom brands rolling out their campaigns.

The TVC of Do Pakistan created quite a furor on the internet for being a complete rip-off of an Indian commercial, starring Priyanka Chopra and Sidharth Malhotra.

Soon after we saw Saathi Condom,  roll out a digital advert that has now created a hilarious debate on social media!

So Can You Find Anything Funny About this Ad?

Lutao khushiyan new Saathi jumbo pack ke sath jis pe ho apko pora bharosa. #JumboSathi

Posted by Sathi on Sunday, December 3, 2017

Well apparently, people are noticing the lone cactus on the left & are intrigued what could be the reason behind the placement!

People vividly got reminded of bunny ears!

And people came up with amusing yet nonsensical reasons for the cactus in the ad!

Oh well!

This guy revealed were the Cactus should have really been.

Somebody tried to get really serious but failed!

So can this be inspired by 50 Shades of Grey? We don’t think so.

Point to be noted!

Well, we did a bit research on what could be the real reason why Saathi placed the spiky plant in the picture.

And it seems like we have solved the mystery!

Since cactus is a fruitless plant, it is signifying no pregnancy in the campaign. If you think about it, it could have been a smart advertising strategy. However, masses appear clueless regarding its positioning, making it an unfortunate media fail.

Nevertheless, the ad has become a talk of the town and that’s what the brand really needed!

What do you think about Saath’s digital ad? Let us know in the comments below

 

Facebook is Bringing Back the Iconic Poke Feature

By
Umaima Nadeem
-
Facebook Greetings

Facebook is well-known for its innovation, and creativity. Facebook Poke is now going a step beyond and is introducing new features.

What is Facebook Poke?

Before moving forward, let’s talk about Poke. What is poke? On its help page, Facebook says,

“People can poke their friends or friends of friends on Facebook. When you poke someone, they’ll get a notification.”

The Company told The Guardian:

“When we created the poke, we thought it would be cool to have a feature without any specific purpose. People interpret the poke in many different ways, and we encourage you to come up with your own meanings”.

Now, the addition includes the feature like wink, high-five, hug and an already existing ‘wave’ which is interpreted as a Hello option in the messenger. People will now be able to greet each other in a better and a more realistic way.

According to a report in The Nation, this new feature is now being tested in selected markets like Britain, Thailand, France, Columbia, Australia, and Canada.

For Mobile Users:

Under the ‘Hello’ button on your friend’s profile, the new options can be seen by just holding the button.

For Desktop Users:

On a desktop, a simple hover over the ‘Hello’ button will show the alternatives, just like the reaction button that we find on a picture or a status.

Facebook treats its people like a family. It has been using AI (Artificial Intelligence) to identify people who are having suicidal thoughts, even on Facebook Live.

Guy Rosen, Vice President of Product Management at Facebook mentioned in a blog post last month,

“Facebook is a place where friends and family are already connected and we are able to help connect a person in distress with people who can support them. It’s part of our ongoing effort to help build a safe community on and off Facebook.”

What are your views on this new feature? Let us know in the comments below.

Stay tuned to Brandsynario for latest news and updates.

Dangal Actress Zaira Wasim Faces Harrasment on Flight!

By
Alefyah Hasnain
-

Dangal Actor Zaira Wasim has been in the spotlight since she entered Bollywood alongside a superstar, Aamir Khan. However, this time around the budding starlet has been in the news for being harassed mid-air on an Air Vistara flight between Delhi and Mumbai.

She took to the social networking site, Instagram and raised her voice about the ordeal she had to face.

Zaira Wasim has claimed that the man sitting behind her on the flight tried who tried to molest her using his foot. The man rubbed his foot over her neck and back.

She posted the following pictures on her Instagram story:

The 17-year old broke down into tears in the Instagram live session that she had. Her video raised tremendous support from women rights activists across the globe.

Zaira explained the incident in detail mentioning, 

“He kept nudging my shoulder and continued to move his foot up and down my back and neck.”

Further on she added what happened next,

“I tried to record it on my phone to understand it better. But because the cabin lights were dimmed, I failed to get it. I ignored it the first time, blamed the turbulence for it. Until I woke up to this pleasant sight of his beautiful foot rubbing my back and neck… Guess he couldn’t sit like a civilized human being and placed his foot on my armrest while he’s fully ‘pheloaed’ his body on his seat (sic)”

Watch Zaira talking about her Ordeal on Air Vistara here:

The airline has now ordered an inquiry into the issue and the DGCA is also investigating the entire incident. The man in question has now been arrested and will be produced in court for further hearing.

Stay tuned to Brandsynario for latest news and updates.

Government Releases Rs. 298.24 Billion Under Public Sector Development Program 2017-18

By
Alefyah Hasnain
-

Different development projects have been announced by the government which has now released Rs. 298.24 billion (29%) under the Public Sector Development Programme (PSDP) 2017-18 against the total budgeted allocation of Rs 1,001 billion.

Pakistan-Developmental-Projects

The Various Departments and Divisions that have received the funds are: 

  1. Establishment Division
  2. Foreign Affairs Division
  3. Religious Affairs & Interfaith Harmony Division
  4. Textile Industry Division
  5. Special Federal Development Programme
  6. Energy for All, Clean Drinking Water for All
  7. Special Provision for Completion of CPEC Project
  8. Gas Infrastructure Development Cess.

Amount Allocated for Foreign Aid 

A total of Rs. 65.279 Billion including Rs. 2.27 billion foreign aid for development projects against the total budget which is Rs. 318.88 billion. These numbers have been released by the Ministry of Planning, Development, and Reform.

Amount Allocated for Ministry of Water and Power (Power Sector)

The Planning Commission has released Rs. 18.5 billion for development projects of the Ministry of Water and Power (Power Sector) against the budgeted allocation of Rs. 62.15 billion.

Amount of foreign aid for infrastructure projects of National Highway Authority (NHA)

Rs 111.66 Billion including Rs 40.85 Billion foreign aid has been released against the allocated budget of Rs. 325.7 billion

Pakistan Railways Division

Rs. 9.38 billion has been released for development projects of Pakistan Railways against the total budget amount of Rs. 42.9 billion for the fiscal year 2017-2018.

The government released the following amounts for these divisions:

Finance Division- Rs 2.27 billion
Aviation Division – Rs 623. 14 million
Port and Shipping Division – Rs 887.73 million
Defence Division – Rs. 212.4 million
Housing and Works Division – Rs. 2.3 billion
Information and Broadcasting Division – Rs. 49.5 million
Defence and Production Division – Rs. 1.73 billion.
Higher Education Committee – Rs. 10.63 billion
Capital Administration and Development Division – Rs. 1.91 billion
Climate Change Division – Rs. 326 million
Commerce Division – Rs.240 million
Communication Division – Rs. 5.2 billion
Interior Division – Rs. 4.7 billion
Pakistan Nuclear Regulatory Authority – Rs. 114.6 million
Planning, Development, and Reform – Rs. 1.58billion

The Planning Commission of Pakistan has so far followed the following distribution of Funds: 

  1. First Quarter (July-September) 20%
  2. Second Quarter (October-December) 20%
  3. Third Quarter (January – March) 30%
  4. Fourth Quarter (April – June) 30%

Stay tuned to Brandsynario for latest news and updates.

PBCW 2017: Saba Qamar Owned the Ramp After Unfortunate Slip-up [Watch Video]

By
Ghazala Sulaiman
-

No matter how much you practice or try to execute something perfectly, a boo-boo might just happen. But, that’s alright. Fashion shows are no exception. Slip-ups are bound to occur, whether it’s a wardrobe malfunction or a model tripping on the runway.

On day 2 of Pantene Hum Bridal Couture Week 2017, a similar thing happened to the sultry beauty, Saba Qamar.

While walking the ramp as the showstopper for Umsha by Uzma Babar’s collection Khwahish, the Baaghi babe had a minor slip-up. But the way she handled it was super graceful and amazing

Saba was literally killing it on the ramp when she tripped, but in a matter of seconds, she was up again.

She then continued her walk like a rock star!

No wonder, the haseena is known for her confidence.

Truly, Saba Owned Her Slip-up Into An Epic Win!

#SabaQamar walks for #UmshabyUzmaBabar at #PHBCW #day3 #BCW #HBCW #shahbazkhanniazi

A post shared by Shahbaz Khan Niazi (@shahbazkhanniazi1) on

Well, a hero is a hero for a reason because each time they fall, they rise back up with new eager!

Last year at QMobile Hum Style Awards 2016, the diva suffered an unfortunate wardrobe malfunction but she recovered with such poise!

More power to our favorite superstar!

Stay tuned to Brandsynario

 

 

 

New Toyota Corolla GLi 2018 Leaked Images & Price Revealed!

By
Ghazala Sulaiman
-

Earlier, a speculation took over the internet when news surfaced that Toyota is planning to discontinue 2 popular Corolla variants, namely the Xli and Gli.

But it seems the news is really not true for GLi, as its 2018 model is already in the making and its leaked images have even hit the web.

Rumor is that no major innovation will be witnessed in the new GLi. However, the car has undergone cosmetic changes, making it appear more sleek and sassy!

It has been given a smooth shape, narrow side swept headlight, a prominent chrome and a high end look rear bumper.

Leaked Images

The GLI 2018 will also have:

  • Advanced safety features such as Anti-Lock Braking System (ABS)
  • Electronic Brake Distribution (EBD)
  • Brake Assist (BA)
  • SRS-airbags
  • An immobilizer key to give security against theft

Price

  • The 2018 GLI-manual will be worth Rs. 1,889,000
  • GLI-automatic is mostly like to bear a price tag of 1,964,000

 

This Student’s Belly Dance at a Peshawar University is Raising Many Concerns

By
Alefyah Hasnain
-

A recent video of a university student from Peshawar has been making the rounds on social media. People are baffled at the fact that belly dancing would be promoted in an educational institute and that too in Peshawar where such an act is culturally not acceptable.

It was the first time such a dance was performed on stage in a university in Peshawar. The belly dance was lauded by the students present at the function and one also mentioned it was “highly motivating for them to see such improvements”. The two-day women event was a Talent-expo at Shaheed Benazir Bhutto Women University (SBBWU).

Students from 15 colleges and universities took part in the talent festival. There were speech and modeling contests and traditional dance performances too. While some enjoyed the show, others have raised concerns over the ‘belly dance’ by a student.

However, the act has been named ‘vulgar’ and ‘provocative’ over social media. Here’s what people have mentioned:

Instead of following up on the real problems of our society, a mere dance by a student became the talk of the town and people could not stop criticising it.

After the massive backlash, there were just a handful of people who believed in the philosophy of ‘Live and let live’.

Samaa News covered the event and the video went viral on Facebook. Watch the Video below:

What are your thoughts on the event? Let us know in the comments below.

Stay tuned to Brandsynario for latest news and updates.

1...1,0021,0031,004...1,037Page 1,003 of 1,037
Brandsynario is a unique, interactive online publishing house that presents integrated and updated news and information concentrating on brands’ marketing activities.

Facebook Instagram Linkedin Twitter Youtube
© 2025 Brandsynario