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Neelam Muneer’s Latest TVC Has Sparked a Debate on Social Media

qamar tea

Chai is an essential part of everyday lives of Pakistanis. Addicted to the beverage, their devotion towards tea knows no bounds.

With the love of chai so deep, there is a huge demand for the desi drink in the market. There are a plethora of brands that are thriving in the industry, some dominating while the rest occupying small chunks of the market.

Recently, a new chai brand ‘Qamar’ has emerged and has rolled out a campaign to create a splash in the marketing world

However, the TVC starring Neelum Munir and Maliq Aqeel has created a buzz on Khalid Alavi Marketing Next for all the wrong reasons.

Malik Aqeel & Neelam Muneer’s latest TVC which will hit soon on all major TV channels | new version a Xanthum production

Posted by Malik Aqeel – MaQ on Wednesday, May 23, 2018

The cup of “steaming” tea by Qamar has stirred up a “hot” debate on social media and people just cannot stop reacting to it. Riding high on sexual appeal and weak humor, the viewers are shocked over the sexual implications in the ad.

Critics are savagely comparing it to a condom commercial…

qamar tea

qamar t ea

Apparently, it was too filmy to handle!

qamar tea

qamar tea

Some found major loopholes in the plot!

While others felt bad for the actress Neelum, in the ad…qamar tea

Another user “helpfully” replied:

Looks like the makers of the tea didn’t realize that their concept would be depicted in such “bad taste”.

What did you think of the commercial? Let us know in the comments below.

Ramadan 2018: Salon & Spa Deals

We are a week into the holy month of Ramadan! When the days passing by like hours, last-minute preparations and pampering can be expensive. Not to worry, here are all the best deals for spas and salons to help you prepare for the occasion in full swing.

Deals for Spas & Salons

1. Depilex – Beauty Clinic & Institute

2. Peng’s Salon

3. Toni & Guy- Karachi

4. Mona J Spa & Salon

5. Joie Salon & Spa

6. Essensuals Hairdressing

7. Rejuve by Aliya Farooq

8. Zara’s Beauty Salon

 

This is a developing story.

Stay tuned to Brandsynario for more news and updates.

Fawad Khan & Mahira Khan Are Uniting for a New Project!

After Maula Jatt 2, our favorite celebrity pair of Fawad Khan and Mahira Khan is uniting for yet another project and we just cannot keep our chill!

It has been ages since we last saw the dazzling duo together. After Humsafar, the Khans have united for a couple of commercials.

But their fans can never get enough of them! And now much to our glee, the nation’s favorite pair is coming together for yet another TVC.

Social media is flooded with behind the scene images from the sets of the shoot! Apparently, the couple has been spotted in Poland together and we cannot help wondering what brand they are endorsing this time around.

Behold! The Pakistani McDreamy in all his glory!

Mr. Slayer is all set to kill!

Out and about on the streets of Opole, Poland, Khan is having the time of his life sightseeing the city.

We are super excited for this LIT pair to grace our screens again!

This is too much hotness in one frame!

Our hero is giving us major James Bond feels while Mahira is rocking her hot-pink pout.

Can’t wait to see the commercial and the crackling chemistry of the couple.

Mahira and Fawad will both be seen in Maula Jatt 2, directed by Bilal Lashari. While FK will be donning the titular role, the Raees starlet will be seen as Mukko Jatti.

Let’s see how well the ace their Punjabi avatars!

Stay tuned to Brandsynario for more updates.

 

Atif Aslam’s Race 3 Song ‘Selfish’ Released!

atif aslam

For all the Atif Aslam fans out there – here’s some exciting news: The singer’s new song “Selfish” from the upcoming Bollywood movie ‘Race 3’ is now out!

In a post on Twitter, Salman Khan announced the release of the song in a Tweet

Atif and Salman’s rumored girlfriend Iulia Vantur has provided vocals for Selfish while Salman Khan has himself penned the romantic number.

Clearly, our singing sensation has made a big name for himself in the world of entertainment and his amazing, deep voice has won many hearts not just in Pakistan, but all over the world.

Fans wait with bated breath for news of the artist and listen to his songs on repeat as soon as they release – which is evident from the millions of views his songs get on YouTube!

‘Race 3’ has been in the news a lot lately due to the lead cast being replaced and for the rocking promo that was just released.

Starring Salman Khan, Jacqueline Fernandez, Anil Kapoor, Bobby Deol and Daisy Shah; Race 3 is all set to hit the theatres this Eid-ul-Fitr.

Check out the trailer for ‘Race 3’ below:

https://www.youtube.com/watch?v=cFsgpZbMrcQ

 And that’s not all for the Pakistani crooner!

Atif will soon be seen sharing screen space with the Indian film actress, Nushrat Bharucha in an upcoming music video titled “Baarish”. The song has been composed and sung by the singer and will be shot in Los Angeles.

Well, we are sure that all Atif fans will be rejoicing after this bit of news of their favorite heartthrob!

Which Atif Aslam song is your favorite? Let us know in the comments below.

Singer Humaira Arshad Files For Divorce From Husband Ahmed Butt

Stay tuned to Brandsynario for more news and updates.

Pakistan & China Sign 20 Billion Yuan Currency Swap Deal

currency swap deal

Pakistan has signed a three-year bilateral agreement with the Central Bank of China. The 20 billion Yuan ($3.13 billion) currency swap deal has been signed with People’s Bank of China (PBOC).

According to the announcement made by China’s PBOC, the agreement would boost the investment in the countries along with the bilateral trade. The agreement is an extension to the currency swap agreement that had been signed originally in 2011.

ISPR Issues Cyber Alert for Pakistanis!

So what exactly is a currency swap deal? It’s a legal agreement between the two countries to exchange the principal and interest rate obligations in different currencies.

State Bank of Pakistan on Thursday issued a statement regarding the agreement in which it stated:

The State Bank of Pakistan (SBP) and People’s Bank of China (PBOC) have agreed to increase the currency swap arrangement (CSA) amount from Chinese yuan (CNY) 10 billion to CNY 20 billion and from Rs165 billion to Rs351 billion.

The statement further read that:

The increase in the CSA amount reinforces the commitment of the two central banks to promote the usage of local currencies in bilateral trade and investment and strengthening financial cooperation between the two countries.

One of the main benefits of the currency swap deal is that it will enable the two neighboring countries to exchange payment in one currency for the same amount in the other currency. This will not only help with the bilateral trade settlements but will also ensure liquidity support the financial industries.

Though the validity of the deal is of three years, it can be extended upon mutual consent.

World’s Most Powerful Passports: Pakistan Bags Lowest Spot

Stay tuned to Brandsynario for more news and updates.

Lucasfilm Planning ‘Star Wars’ Spin-off on Boba Fett

boba fett

Pakistan vs England 2018: Green Shirts Close 1st Day at 50-1 at Lords

pakistan-vs-england

Samsung to Pay BIG for Copying iPhone’s Design

Apple-vs-Samsung

A federal court jury on Thursday ordered Samsung to pay Apple $533 million for copying iPhone design features in a patent case dating back seven years.

Jurors tacked on an additional $5 million in damages for a pair of patented functions. The award appeared to be a bit of a victory for Apple, which had argued in court that design was essential to the iPhone.

The case was keenly watched as a precedent for whether design is so important that it could actually be considered the “article of design” even in a product as complex as a smartphone.

“We don’t think it is supported by the evidence,” Samsung attorney John Quinn told US District Court Judge Lucy Koh after the verdict was read in her courtroom in Silicon Valley.

“We have every concern about the determinations about the article of manufacture.”

Quinn declined an offer by the judge to send jurors back for further deliberation, saying Samsung would pursue post-trial motions to address its concerns about the verdict.

Juror Christine Calderon said the panel agreed that one of the design patents — the grid of colored icons — did represent the whole phone, while the other two at issue in the trial were seen as the display assembly that gave the iPhone its look.

She compared it to the Mona Lisa: “you use the paint, but it is not the article of manufacture.”

“I had to really think about it,” the 26-year-old Calderon, a technical writer, said after Koh dismissed the jury.

“We kind of felt like we ended up at a happy medium.”

– Long legal road –

The case had been sent back to the district court following a Supreme Court decision to revisit an earlier $400 million damage award.

Apple reasoned in court that design was so integral to the iPhone that it was the “article of manufacture” and worth all the money Samsung made by copying the features.

The lower figure sought by the South Korean consumer electronics titan would have involved treating the design features as components.

The jury had been asked to determine whether design features at issue in the case are worth all profit made from Samsung smartphones that copied them — or whether those features are worth just a fraction because they are components.

Apple argued in court that the iPhone was a “bet-the-company” project at Apple and that design is as much the “article of manufacture” as the device itself.

The three design patents in the case apply to the shape of the iPhone’s black screen with rounded edges and a bezel, and the rows of colorful icons displayed.

Samsung no longer sells the smartphone models at issue in the case.

Two utility patents also involved apply to “bounce-back” and “tap-to-zoom” functions.

An original trial finding that Samsung violated Apple patents preceded a lengthy appellate dueling over whether design features such as rounded edges are worth all the money made from a phone.

– Technology vs Style –

Samsung challenged the legal precedent that requires the forfeiture of all profits from a product, even if only a single design patent has been infringed.

The US Supreme Court in 2016 overturned the penalty imposed on the South Korean consumer electronics giant.

Justices ruled that Samsung should not be required to forfeit the entire profits from its smartphones for infringement on design components, sending the case back to a lower court.

“Today’s decision flies in the face of a unanimous Supreme Court ruling in favor of Samsung on the scope of design patent damages,” the South Korean company said in response to an AFP inquiry.

“We will consider all options to obtain an outcome that does not hinder creativity and fair competition for all companies and consumers.”

Apple did not respond to a request for comment.

The key question of the value of design patents rallied Samsung supporters in the tech sector, and Apple backers in the creative and design communities.

Samsung won the backing of major Silicon Valley and other IT sector giants, including Google, Facebook, Dell and Hewlett-Packard, claiming a strict ruling on design infringement could lead to a surge in litigation.

Apple was supported by big names in fashion and manufacturing. Design professionals, researchers and academics, citing precedents like Coca-Cola’s iconic soda bottle.

The case is one element of a $548 million penalty — knocked down from an original $1 billion jury award — Samsung was ordered to pay for copying iPhone patents.

Lenovo Posts $189 Million Full-Year Loss On One-Time Write-Off

lenovo

ABC Accused of Exploitation over Michael Jackson Show

Lauding Lords: The Mecca of our Game

So it starts today. Pakistan’s Test squad embarks on a new journey without the #MISYOU factor, a duo we all grew very comfortable with in the last 8 years or so.

Going back to past tours, right from 1982 to 2016, Lords has given some of us our finest cricketing memories. Being the guest team, the ground has seldom been conducive for the hosts, and especially for Pakistan it has been quite the opposite.

1982 – Mohsin Khans double century which propelled him into stardom and gave us a special victory in an easy chase

https://www.youtube.com/watch?v=pRLrtz1dlqg

1992- Wasim and Waqar guiding us through in a nail-biting chase, 2 wicket victory;

https://www.youtube.com/watch?v=weQE2ixvCh0

1996- Mushis and Inzis memorable performances led us to an easy win
2016- who can forget the push-ups by Misbah’s men.

Great memories to fall back on, but this new look Team Pakistan is different, naïve and without any battle scars, they go into a test match at the Mecca, with a whole lot of promise minus the burden of the usual critic’s expectations.

Facing an English Team is always tough and when it’s in their backyard and their home conditions, it only amplifies the enormity of the task. However, that being said, England has not been doing too well, they have been bad tourists, the Ashes debacle isn’t a thing of the too distant past and the Kiwis beat them 1-0, England being dismissed for a paltry 58 in an innings as well.

So what makes Lords so unique?

Certainly, it’s not the air, as the ground is situated in London, a bit further away from The Brit Oval (another iconic stadium on its own). The Lords slope downhill for one makes the ground unique and like none other, the UFO-shaped /designed media center is a monument to behold and of course those jolly old MCC members, adorned in their prim suits, striped to perfection ties and those lovely old boycott hats. That’s tradition for the pundit and cricket lover alike. Ok, now on to the cricket!

How does Pakistan beat England?

Well for one, the toss and the weather will be very important. The first day’s track is usually very bowler friendly in games leading up from early May to mid-June. After day one and a few sunshine teams rather feel confident in a chase at Lords, as the track becomes a real belter. But mercurial as we are, absolutely prone to be bowled out in a session on a wicket which offers nothing, so let’s call a spade a spade and get cricket technical, shall we?

Pakistan’s Advantage

The unit possesses a quartet of fast-medium bowlers who are excellent against left-hand batsman. The English have 4 in their top 6, Hassan Ali, Aamir who is good with old and new cherries will exploit the natural slope the wicket offers from the pavilion end, so be ready slip cordon, gully and point.

Another advantage heavily favoring Pakistan is the presence of Shadab Khan, an energetic leg-spinner, who if not depends on the roughage of the track, possesses a fine top-spinner which the English find difficult in picking. Losing the toss will be a blessing in disguise as one never really knows how the track plays on the first day, but if we can have a bowl at Cook and Co first up, it won’t be the worst of things. Typical clichés going around will tell you the under-mentioned: –

– Win Toss, Bat
– Post 300 plus
– Get the English out within 250

My Strategy is fairly detailed and more concrete: –

– Bowl First
– New Ball Counts (Cook, Malan, and Root dismissed by the hour)
– Restrict England to under 250
– Azhar Ali to drop anchor, think 150
– 2 Batters from 3-No. 6 get decent high 50’s
– One of the Allrounders hangs in for a cameo
– Pakistan aim towards 400
– And then it’s our ball game?

Small strategies always have a big impact in test matches, for e.g.: –

– Hassan Ali bowling more to the left-handers especially Malan and Stokes, more round the wicket, wicket to wicket or slightly off-stump;
– Do not over bowl Muhammad Aamir;
– Workhorse should be Muhammad Abbas, stemming the flow of runs is pivotal
– Having a third man, to block off unnecessary boundaries will be key.
– Having a silly mid-on to Shadab at all times

More importantly, Sarfaraz Ahmed as street smart as he is, has to remain in the game from ball one. The toss will not be in hands, but whatever he decides after that becomes his destiny. Keeping to past traditions, and from a fan who has watched every Lords test live since 1987, this is no different, as anxious as I ever was, Mecca is here.

Ferrari SP38 Supercar Revealed!

McDonald’s Rolling Out the Red Carpet With its Open Door Program

Over the last two decades, McDonald’s Pakistan has sustained itself as one of the most powerful and popular fast food franchises in the country. It is now available in 18 cities, with 62 restaurants serving millions of loyal customers.

Establishing itself as a reliable go-to spot for a quick and fulfilling meal, the glorious golden arches always have a fix to satiate one’s hunger cravings.

Continuing the legacy of Tour de McDonald’s kitchen

Since 2015, McDonald’s has been successfully organizing an Open Door Kitchen Tour  and building on the concept of trust with its customers.

Being the only eatery in Pakistan to take its devotees behind-the-scenes, the brand continues to take the bold step further, spreading awareness to its customers about hygiene and quality.

Recently, a group of bloggers and journalists were invited in collaboration with Brandsynario, to go behind the doors and see how their Mc meals were prepared.

Rolling out the red carpet for all food lovers!

Donning the appropriate  kitchen gear, hairnets, aprons, and face masks, the team kickstarted its grand visit to the do-it-all kitchen. The bloggers were taken on a guided tour by the manager to see McDonald ’s hi-tech and organised system.

The group was explained that the imported meat is kept in a freezer at a temperature of -15 C as per international standards to ensure it stays fresh.

The participants were also shown the different set of cloths used to clean the area – each area has a different colored cloth. Mc Donald’s also follows a strict process of hand sanitisation that have been made mandatory for all employees.

In fact, the tour guide highlighted the importance of timely cleaning (after every 30 minutes) and demonstrated how international standards were met by all staff members.

The most exciting part of the whole tour was the burger preparation!

The group observed how the oil was measured before and after usage. It is also completely replaced after two to three days of use.

What’s more, the observing party was impressed to witness the system and standards implemented to differentiate between multiple orders including the ones that are customised and the process of then converting the order in to a meal.

Every participant was shown how to make an ice cream & tried their hand at making the iconic cone.

In times when consumers have become more aware of hygiene standards, McDonald’s has been willingly leading the way to an open door policy.

While all fast food brands claim to offer food made with stringent hygiene processes, we all know that only a very few follow that requisite protocols and internationally certified standards.

However, McDonald’s has made sure they stand apart and create an atmosphere of comfort and trust regarding cleanliness and hygiene standards. They want to ensure that their most valued customers are made aware that the food they eat is prepared safely and is always  fresh!

So, when are you going to witness McDonald’s Open Door Campaign yourself?

Sign up for it here and don’t forget to take your friends and family along on this worthy ride!

Singer Humaira Arshad Files For Divorce From Husband Ahmed Butt

One of the popular singers of Pakistan Humaira Arshad has recently filed for Khula in Lahore’s family court from her husband actor/model Ahmed Butt.

While giving an interview to the media outlets outside the court, the singer shared the reason for khula for the third time from her husband, claiming that she is so done with the daily fights and violence.

She said:

I cannot live with him anymore as I am subjected to violence and am fed up of daily fights.

She further added that she has reconciled with Ahmed Butt in the past but despite all the efforts, things could not get better between them.

Humaira stated:

For the sake of my son, I had reconciled with my husband despite all our differences

This is not the first time that the songstress has taken this issue to the court. Back in 2015, the couple formally announced the decision of parting their ways through media. However, a few months later, they decided to get back together for the sake of their son.

Things didn’t get any better between the couple and they took the matter to the court again in 2017. This time, the singer alleged her husband of pulling her hair and beating her in public.

We hope the issue between the couple would get solved this time too!

What do you think about the story? Let us know in the comments section below.

Contributed by: Hira Ahmed

Originally published on Veryfilmi.com

Book by ‘Game of Thrones’ Author to be Animated Film

GameofThrones

Daraz.PK to Promote Pakistani Products Despite Alibaba Acquisition

The news of Alibaba, the world’s largest e-commerce platform, acquiring Daraz.pk spread like wildfire not too long ago!

Many individuals were concerned that if China has purchased the platform, then there might be issues for local Pakistani vendors as Daraz is the largest and fastest growing online platform within in country.

However, industry experts believe that the group will introduce Chinese products while keeping the essence of the platform to bring variety to the market.

“Cross-border trade is an important part of the future, but in the first place we will focus on enabling local sellers to offer their products to all consumers in their home countries,” -Daraz’s new management

Careem’s Hilarious Dig at Daraz is Winning the Internet!

Alibaba has already acquired Rocket Internet’s Daraz Group in several other countries including Bangladesh, Myanmar, Sri Lanka and Nepal, with Pakistan’s market being the largest with over 5 million customers.

“We have observed that investment in mobile application gives higher returns than the website as app users show more loyalty once they download it,” -Syed Mehdi Raza, Director Marketing of Daraz to local website

“When one needs a keychain, Daraz should come in mind,” said the director marketing. “We will also be investing in logistics to make sure our services reach consumers everywhere,” he added.

Do you prefer Chinese products over Pakistani makes? Let us know!

Stay tuned to Brandsynario for more news and updates.

Naheed Supermarket is Offering You the Best Discounts this Ramadan!

ISPR Issues Cyber Alert for Pakistanis!

malicious email

Last night, a warning was released by the Inter-Services Public Relations (ISPR) about a malicious email being circulated throughout Pakistan that could harm one’s computer.

A cyber alert has been issued by the media wing of the military, informing the public of an email, under the name of ISPR, being sent from invite@ispr.press.

Muniba Mazari Gets Sued Again By Ex-Husband!

DG Major General of the Inter-Services Public Relations, Asif Ghafoor, took to Twitter to warn the public of the fake email. 

He also advised the public to not click on any link that asks for personal information to be entered into a form.

ISPR has further clarified that the email is a form of phishing that has no link at all to the media wing of the Pakistan Armed Forces. If opened, it could lead to loss of data along with harming your computer.

Consequently, it has advised that to not open any such email if received, instead report it as spam and delete it from your mailbox.

A press release, rolled out regarding the crisis, stated:

If opened inadvertently please don’t click on any link asking for information to be entered into a form or to unsubscribe. Clicking any link can compromise security of your PC /cell phone / iPad etc.

“ISPR Official domain name is ispr.gov.pk. There is no other domain.”

ISOR  has suggested sharing this information with people who are not aware of this fake email.

Cyclone Heading Towards Karachi: Met Office

Stay tuned to Brandsynario for more news and updates.

Dumb Charades Featuring Sonya Hussyn & Moammar Rana

Here’s the teaser of what’s coming next! Watch the bloopers of ‘Dumb Charades’ with Sonya Hussyn & Moammar Rana!

Elan Eid Collection 2018 With Price: Complete Catalogue

elan eid collection 2018.jpg

With Eid just around the corner, Elan Eid Collection 2018 has been unveiled and we bet you will fall in love with the glamorous patterns and exquisite designs.

This time around Khadija Shah has designed the collection with the extravagant combination of lawn, net, and organza. The color scheme is light and subtle, with ensembles having traditional and contemporary cuts.

Ramadan Deals 2018: Sehri & Iftar Deals

With the tasteful Turkish theme of the collection, the brand is flaunting embellished festive formals, luxury dupattas, and soft pastel hues.

Elan Eid Collection 2018 With Price

ELIF- PKR 11990

MERVE- PKR 11990

elan eid collection 2018

elan eid collection 2018

elan eid collection 2018

elan eid collection 2018

BOSPORUS- PKR 10990

elan eid collection 2018

elan eid collection 2018 elan eid collection 2018elan eid collection 2018

NISANUR- PKR 12900

elan eid collection 2018 elan eid collection 2018 elan eid collection 2018 elan eid collection 2018

BETUL- PKR 10990

elan eid collection 2018 elan eid collection 2018 elan eid collection 2018Zeynep- PKR 11990

Sumeyye- 12990

6 Fashion Trends That are Hot This Summer!

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Rare Silk Koran Helps Preserve Afghanistan’s Cultural Heritage