Over the last two decades, McDonald’s Pakistan has sustained itself as one of the most powerful and popular fast food franchises in the country. It is now available in 18 cities, with 62 restaurants serving millions of loyal customers.
Establishing itself as a reliable go-to spot for a quick and fulfilling meal, the glorious golden arches always have a fix to satiate one’s hunger cravings.
Continuing the legacy of Tour de McDonald’s kitchen
Since 2015, McDonald’s has been successfully organizing an Open Door Kitchen Tour and building on the concept of trust with its customers.
Being the only eatery in Pakistan to take its devotees behind-the-scenes, the brand continues to take the bold step further, spreading awareness to its customers about hygiene and quality.
https://www.youtube.com/watch?v=Q47UOV6nELc&list=PLvSduP04ng9UwfzdobpGv49DH9YWX6ZR3
Recently, a group of bloggers and journalists were invited in collaboration with Brandsynario, to go behind the doors and see how their Mc meals were prepared.
Rolling out the red carpet for all food lovers!
Donning the appropriate kitchen gear, hairnets, aprons, and face masks, the team kickstarted its grand visit to the do-it-all kitchen. The bloggers were taken on a guided tour by the manager to see McDonald ’s hi-tech and organised system.
The group was explained that the imported meat is kept in a freezer at a temperature of -15 C as per international standards to ensure it stays fresh.
The participants were also shown the different set of cloths used to clean the area – each area has a different colored cloth. Mc Donald’s also follows a strict process of hand sanitisation that have been made mandatory for all employees.
In fact, the tour guide highlighted the importance of timely cleaning (after every 30 minutes) and demonstrated how international standards were met by all staff members.
The most exciting part of the whole tour was the burger preparation!
The group observed how the oil was measured before and after usage. It is also completely replaced after two to three days of use.
What’s more, the observing party was impressed to witness the system and standards implemented to differentiate between multiple orders including the ones that are customised and the process of then converting the order in to a meal.
Every participant was shown how to make an ice cream & tried their hand at making the iconic cone.
In times when consumers have become more aware of hygiene standards, McDonald’s has been willingly leading the way to an open door policy.
While all fast food brands claim to offer food made with stringent hygiene processes, we all know that only a very few follow that requisite protocols and internationally certified standards.
However, McDonald’s has made sure they stand apart and create an atmosphere of comfort and trust regarding cleanliness and hygiene standards. They want to ensure that their most valued customers are made aware that the food they eat is prepared safely and is always fresh!
So, when are you going to witness McDonald’s Open Door Campaign yourself?
Sign up for it here and don’t forget to take your friends and family along on this worthy ride!
