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5 Things Every Karachiite Can Relate To During Winters

During Winters
Image Source: wexnermedical.osu.edu

Cold weather or winters is a controversial topic when it is discussed concerning Karachi. It is usually because, compared to literally everybody else, the winters here are, well, summers. So what really goes down in Karachi? To find that out, you can read the article below. And if you are a Karachiite yourself, you will be able to relate to it. If you don’t relate to it, then my friend, you are not a real Karachiite. So here goes everything!

1. Fake winters = Fan

You know how we sit waiting for winters, but it is always around the corner, so we fake it. And we all believe in ‘fake it till you make it,’ don’t we? So we have to switch on that fan even if we are lying wrapped in blankets. And sipping that hot chocolate, obviously!

fan
Image Source: World of Buzz

2. Blankets out… I mean, one leg

When the winters come, you have to be prepared with the blankets. But do you completely wrap yourself in the blanket? If you do, you aren’t a true Karachiite. Why? Because a fully wrapped blanket always frustrates a Karachiite. Something still feels missing. No matter what you do. But it all turns out fine the moment you take one foot out.

blanket
Image Source: 1000 Awesome Things

3. It gets too cold!!!

Also, we are beach people, so cold is just too cold for us. When the winter finally catches up, we start sneezing and coughing. Hey, if you see Karachiite coughing, it is far likely, it’s the cold, then that its covid.

4. Winter Fashion

You want that winter fashion; the hat, the turtleneck, the coat, and the boots, but then you are worried if you are overdoing it. What if your neighbor judges you?

Here is a tip: do whatever makes you happy.

winter fashion
Image Source: Pinterest

5. “Karachi never gets cold…”

As Karachiites, you don’t want to say it, but you wholeheartedly believe that Karachi never gets cold. And then one day, you are on the bike, rushing to the office without a sweater, and you realize, ‘Oh, it’s cold!’

You can only think about your return journey and how colder it will be at night.

So this unexplainable is Karachi’s weather that even Karachiites can’t really understand. But we still love it.

Image Source: azcentral

Now I am not saying we don’t have winters. We absolutely do. Why else would we buy that Outfitters Winter collection?

Stay tuned to Brandsynario for the latest news and updates!

Xenith PR receives ‘Best PR Agency Award’ at Biz Today Business Awards 2020

Xenith Public Relations (Pvt.) Ltd., a leading PR agency in Pakistan and an affiliate of Fleishman Hillard, a global PR & digital marketing agency, has been accorded with the “Best PR Agency Award” at the Biz Today Business Awards 2020 during a ceremony held in Karachi.

Honoring businesses across various sectors and industries of the country for their invaluable services, the event was the first edition of its business awards, organized by the Biz Today editorial board. The main theme behind this year’s ceremony was to appreciate and acknowledge the resilience of industry leaders during the challenging times of the COVID-19 pandemic, and to encourage them to demonstrate the same value in their future endeavors.
Serving since 1999, Xenith PR is identified as one of the pioneers of PR in Pakistan, nationally renowned and trusted for its PR and communications consultancy services. Owing to its effective, innovative, and ethical long-term partnership and relationship building strategies and an eye for specific needs of clients, Xenith PR holds clientele from diverse sectors including food, communications and technology, chemicals and fertilizers, and banking industries. The recognition by Biz Today is a testimony of its continued commitment to providing top-quality integrated services to its clients and delivering quantifiable results.

“On behalf of our team, I would like to thank Biz Today for bestowing us with this honor and for their continuous support” said Raheel Nabi, Chief Disruption Officer, Xenith Public Relations, expressing his views on this achievement. “The success we have achieved today would not have been possible without the on-going guidance of our CEO, the hard work of our team, the trust and loyalty our clients put in us and the unwavering support we continue to receive from the entire media industry,” he added.

Jazz expresses grief over the demise of Rashid Khan

Jazz has expressed grief over the demise of Rashid Khan, the company’s former CEO (2008-14).

Expressing his deepest condolences, Aamir Ibrahim, CEO, Jazz said, “Rashid Khan was a wonderful human being and a thorough professional. In this loss, we experience the grief one feels for a father figure who often went off the beaten track and paved a new path where none existed before. May God grant strength to his loved ones.”

Being a renowned corporate leader and a stalwart of the telecommunications industry, Rashid Khan leaves a legacy of kindness. His contributions to the industry and the overall corporate sector were both long and profound.

Iqra Aziz Showcases Yasir Hussain’s Secret Talent To The World!

Image Source: The Tribune

Celebrity relationships, engagements, and weddings, even divorces, always garner the Pakistani population’s interest. Be it Shehroz – Syra, Aiman – Muneeb, Minal – Ahsan, any news about them, and we are instantly hooked. Such was the impact of Yasir Iqra wedding as well. People followed their story from the time Yasir proposed to Iqra Aziz.

Iqra and Yasir

So what happened was that an award show was going on, and in front of the entire entertainment fraternity, Yasir went up to Iqra Aziz. People already knew that they were dating. But what happened next was the sweetest possible thing the actor could have done for his fans. He ensured that his fans could witness the most important moment of his life. He proposed to Iqra. She agreed in the cutest way possible.

Later on, they got married. Both the actor and actress shared the moments of their wedding as well as their honeymoon on Instagram.

iqra aziz yasir hussain engagement ceremony

The Insta Story

And today, Iqra Aziz has shared another cute moment on her Insta story. She shared a video where she broadcasted her Mehendi hand. The caption read: ‘Shohar ki lagayi hui mehndi.

But here is the thing, the actress has removed the story now. Although publications were quick to have captured the clip, so you can view that with ease. And hey, the mehndi was cute. Yasir, you have potential in the art of mehndi. At least, Iqra won’t have to suffer in the long lines of Beauty Parlours on Chaand Raat.

Stay tuned to Brandsynario for the latest news and updates!

This Icehotel In Sweden Should Be Your Honeymoon Destination!

Image Source: theknot.com

When it is time to decide your honeymoon destination, it requires quite some brainstorming. You want it to be romantic, but you also want something to stimulate romance. And it should be creative too. We covered some honeymoon destinations earlier, especially those you can go with during the COVID-19 pandemic. You can look at them too but did you know that there is one place that you can visit not because of where it is located, or its culture, or its food, but because of its unique hotel.

Jukkasjärvi Icehotel

It is located in Sweden, which gets cold in winters regardless (so you know you will get the right amount of cuddles you deserve on your honeymoon). But while the weather is cold, this hotel in Sweden gives you a colder experience because it’s made of ice! In the city of Jukkasjärvi, the Icehotel was the first of its kind built 20 years ago.

icehotel
Image Source: Magnetic North Travel

When you get there, the hotel staff gives you thermal clothing, so you don’t have to worry about that. Moreover, your bed is also made of ice, so it is covered with a reindeer blanket. It will definitely be a cold night, so after going through that, you will get to get the sauna experience in the morning alongside a cup of hot lingonberry juice.

It is also possible that you really like the idea of Icehotels but staying through the night in extremely cold weather and sleeping on ice is not something you find romantic. For such guests, the hotel provides warm accommodations too. In fact, that type of accommodation is available around the year. The bedrooms made of ice are only available during winters, and that too you can opt-out of. Moreover, all these rooms change themes every year. So each room is a work of art itself.

icehotel
Image Source: Pinterest

Icehotel Features

Should you choose to spend your honeymoon at the ice hotel, be ready to dine in the on-site restaurant. After a hearty meal, you can go to the bar made of ice for a quick drink and then laze around in the lounge. All these experiences are bound to make your trip a memorable one. Moreover, you can get access to the eatery for some excellent food.

While you are in Sweden, you can also try dogsledding, snowmobiling, watch Northern Light, and do some ice sculpting. The staff at the hotel will guide you in arranging all these activities. So better choose the winter times. But if you are having a June wedding, then fret not because you can still do ice sculpting, go cycling or do white water rafting. Doesn’t that sound fantastic?

Stay tuned to Brandsynario for the latest news and updates!

LSA Announces Winners For The 19th LUX Style Awards

19th Lux Style Awards 2020

KARACHI: The LUX Style Awards office announced the winners for the 19th LUX Style Awards in Karachi today. This is the first time in the nineteen year history of the LSA’s that the entire judging and awarding process has been conducted online. This was an intrinsic part of the LSA’s efforts to ensure the safety of the nominees, juries, auditors and organizers.

In a first for LSA, the winners in the categories of Fashion, Film, Music and TV are also being announced ahead of the virtually recorded ceremony, which is to be shown online next week.

The LUX Style Awards is Pakistan’s most prestigious Awards night and fans and viewers wait in anticipation for the event that honours winners in 28 categories. Two Lifetime Achievement Awards were announced as well. Anwar Maqsood, revered compere, writer and host par-excellence, will be conferred the Unilever Chairman’s Lifetime Achievement Award. The Lifetime Achievement Award in Fashion was awarded to photojournalist and photographer Tapu Javeri.

19th LUX Style Award Winners

Fashion               

Model of the Year – Male          

Hasnain Lehri

Model of the Year – Female      

Zara Abid (posthumous)

Achievement in Fashion Design – Pret 

Generation

Achievement in Fashion Design – Luxury Pret   

Sana Safinaz

Achievement in Fashion Design – Bridal Couture            

Sana Safinaz

Best Menswear Designer            

Ismail Farid

Best Fashion Photographer        

Shahbaz Shazi

Best Makeup and Hair Artist     

Saima Bargfrede

Best Emerging Talent- Fashion

Sachal Afzal for Male Model

Film      

Best Film            

Laal Kabootar

Best Director Film          

Kamal Khan for Laal Kabootar

Best Film Actor- Viewer’s Choice            

Ahmed Ali Akbar for Laal Kabootar

Best Film Actress- Viewer’s Choice        

Mahira Khan for Superstar

Best Film Actor Critics  

Rashid Farooqui for Laal Kabootar

Best Film Actress Critics              

Mahira Khan for Superstar

Music   

Best Song           

Raavi by Sajjad Ali from Raavi

Singer of the Year          

Hadia Hashmi – Bol Hu

Best Emerging Talent

Big Foot Music – Hamad Khan, Sohaib Lari

Best Playback Singer

Ali Tariq for Behka Na from Parey Hut Love

Best Original Sound Track           

Ranjha Ranjha Kardi by JB Sisters/Rahma Ali Composed and Produced by Sami Khan

Television

Best TV Play

Mere Paas Tum Ho

Best Play Director

Kashif Nisar for Ranjha Ranjha Kardi

Best Play Writer              

Faiza Iftikhar for Ranjha Ranjha Kardi

Best TV Actor – Critics  

Zahid Ahmed for Ishq Zah e Naseeb

Best TV Actress – Critics              

Iqra Aziz for Ranjha Ranjha Kardi

Best TV Actor – Viewer’s Choice               

Imran Ashraf for Ranjha Ranjha Kardi

Best TV Actress -Viewer’s Choice            

Yumna Zaidi for Inkaar

Best Emerging Talent TV             

Shees Gul for Meray Paas Tum Ho

7 New Cars That Launched In Pakistan In 2020

Launched cars in Pakistan 2020
Image Source: newschant.com

As we already know, the automobile industry in Pakistan is touching new heights. It is soaring beyond newer horizons, and it continues to rise with every passing month. The year 2020 has not been an easy one for any of us. We have seen two waves of the pandemic hit so far, and the second one is currently in motion.

Even with the vaccine circulating amongst foreign countries, it will still take some time until Pakistan starts to administer it. We must make our peace because we will enter 2021 with the shadow of the previous year hanging above us.

However, vehicle production has not seen a halt in its number, and even Tesla has taken a booming rise. Similarly, Pakistan has seen many new cars release and expects many more to be released before the year is up. Here are a few of them.

1. Changan Alsvin:

Image Source: Brandsynario

On December 14th, this vehicle was officially rolled out in production. It is being considered the cheapest sedan available in Pakistan. Changan is a vastly rising brand as well, so a new vehicle was expected.

With a decent engine and offering the same assortment of features as its Toyota and Honda counterparts, this is one impressive vehicle launch. Its price is yet to be announced.

2. Hyundai Tucson:

Image Source: NewsChant

After the first wave of restrictions was eased in Pakistan, Hyundai released this vehicle. It is considered a compact SUV with a 2000cc engine. Additionally, it has a 6-speed transmission with FWD and AWD variants.

The company also introduced the vehicle with Electronic Stability Control and Hill Start Assist. 

3. Honda Civic 2020:

Image Source: The Car Connection

This vehicle was launched at an automobile event. It’s reveal gave the car enthusiasts a BMW vibe. The design was slightly different from its previous variants and gave off a premium feel. Civic has always been known to cross the limits or performance, especially due to its low ground clearance.

With comfortable seats and a powerful engine behind the wheel, the Honda Civic 2020 is a vehicle not to trifle with!

4. Mercedes Benz S Class 2020:

Cars launched in Pakistan in 2020
Image Source: mobile.guideautoweb.com

One cannot talk about vehicle launches and not mention one of the flagship ones too. Not all vehicle brands released belong to Honda, Toyota, or Suzuki. This is a vehicle that has always been known for its outstanding design and over-the-top capabilities.

Like every other Mercedes, this vehicle continues to shatter the boundaries of vehicle performance. 

5. Toyota Prius 2020:

Image Source: Toyota USA Newsroom

Of course, there cannot be a vehicle release without mentioning one of the industry’s titans. The new Prius seems like it has seen quite a lot of the world. It is a vehicle that has ample seating capacity and a good city average. With a robust engine and a decent ground clearance, the vehicle had its latest variant launched in 2020.

Being a hybrid vehicle puts this one higher up on the food chain. Prius have always been known to astonish their audience with premium features and a sleek design.

6. Glory 580 Pro:

Cars launched in Pakistan in 2020
Image Source: carspiritpk.com

In an era of SUVs being released, this was an important vehicle launch of 2020. It has a powerful engine as well as handling capacities often credited to SUVs.

With a 1500cc turbocharged engine and a CVT transmission, the vehicle is being offered in both 5 and 7 seater capacity. This open option is sure to attract a plethora of customers.

7. Toyota Yaris:

New car launches Pakistan
Image Source: dnd.com.pk

Now, this is a vehicle that took quite a firm grip in 2020. Before it came out, and even in its early days, a lot of people were doubtful. They said that the car lacked a lot of capabilities and had missing features. However, as the year progressed, more and more people have been investing in it.

The buyers rose to such a number that the sale of Toyota Yaris crossed that of Honda City and Toyota Corolla. In the year 2020, Yaris has risen to an impressive level and continues to do so. It can be worth the Investment and is currently set between Rs.25 – 30 Lacs.

The Proton X70 is also a vehicle that nearly belongs on this list because it’s set to be launched on December 18th, 2020.

Stay tuned for more from Brandsynario!

Pakistani Netizens Say Why You Shouldn’t Fear The COVID-19 Vaccine

coronavirus vaccine
Image Source: Youtube

As the COVID-19 vaccine became available, several people started issues with what could possibly be in it. The question of halal and haram erupted, and so did that of safety.

Should You Be Afraid of What’s In The Vaccine?

A Pakistani netizen took to Twitter to explain why Pakistanis at the least should not be afraid of what is in the vaccine. The hilarious tweets take a dig at what we love the most — food. Nothing defines Pakistanis more than their love for food and their love for ~ dirty ~ food, if we may say so.

Stop Blaming Streetfood Only!

Someone supplemented the tweet mentioned above further and offered a correction. Why should we only blame the street food for bad hygiene and incredibly unhealthy ingredients? At least with them, you can see everything that is wrong. On the other hand, within restaurants, you can seldom see what they’re serving you.

Cue: the donkey meat fiasco that emerged in Pakistan when Pakistan Food Authority rose from the ashes.

You Are NOT What You Eat

This phrase can not apply to Pakistanis. This is because the gol gappay we eat are often located on the roadside stalls where dust, fumes, flies, and everything nice can coat it. If you’ve been to any sweets shop in Old Lahore, men are very excitedly molding sweets or making parathas with sweaty, brown-with-dirt hands.

coronavirus vaccine
Image Source: Pinterest

That is all alright because it’s the taste that matters. Doesn’t it? And the taste is always spectacular!

Why Everyone Eligible Must Take Part

All citizens must ensure their country is protected and thrives just as much as it is the country’s responsibility to ensure that. To get out of this nightmare as soon as possible, all those eligible for the vaccine must get themselves injected with it.

coronavirus vaccine
Image Source: Council on Foreign Relations

There is a plethora of material online that informs you about it, its after-effects, and its procedure. What we fail to realize is that we are in the midst of a war, only that it’s not one fought with guns and swords. Those who will get the vaccine are the soldiers on the front line, but we can not desert them.

It is only when a large number of Pakistanis get the vaccine, and its affectability is gauged that we will be able to go back to normalcy. We’re all in this together, but your eligibility entrusts you with a huge responsibility.

Stay tuned to Brandsynario for the latest news and updates.

This Latest Meme Trend Is Taking Over The Internet

big boss
Image Source: Youtube

A clip from a show went viral recently. It referenced a Bollywood movie. The contestant of the show was Shehnaz Gill. She was pissed off at another contestant and said, ‘Sada Kutta Kutta, Tuhada Kutta Tommy.’ It translates to my dog, just a dog, your dog, Tommy.

 

1. Corona meme

Because a meme without a corona reference is incomplete.

Twadi Khansi, Khansi Saddi Khansi – Corona.

2. Meme-ing phuppos

Phuppos are nice…as long as you are blindfolded.

Twadi Phoopo Phoopo Ty Sadi Phoopo Fasadin

3. Troll memes

Don’t we just love saying that? ‘Bare log.’

Twadda busy busy Sadda busy baade log

4. Ayeza’s success secret

This could totally be a jab at Ayeza Khan, no?

Twaadi beauty beauty Saadi beauty faiza beauty cream.

And some more:

Shots fired!

Cousin marriage is a hot topic among memers since always. Since it’s a significant thing in Pakistan, how could the ‘tuhada’ meme go without involving it?

Ok, don’t make fun of food. It isn’t funny, ever!

This one makes sense if you are involved in desi family politics. Because if you bite your tongue, it’s common knowledge that your Chachi ki Behen did some taveez, no?

This is not to offend anyone. All the memes were collected on a light note. If you have a meme to add funnier than our collection, let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates!

Lux Style Awards 2020 Allot Everyone The Best Seat In The House

KARACHI: In light of the on-going global pandemic, the Annual LUX Style Awards; the renowned and prestigious awards in the country recognising artists in diverse genres, has decided to go virtual, giving people, who’re in dire need of entertainment, a reason to celebrate the achievements of their favourite stars.

Asima Haq, Director Beauty & Personal Care at Unilever Pakistan said, “This year, the LUX Style Awards will celebrate the achievements of our winners virtually and we’re delighted to be able to honour talent in a befitting manner while following all the protocols of the New Normal. LSA 2020 promises to be a night to remember.”

From the planning to the portfolio collection process to jury sessions, everything was held virtually all throughout this year. Portfolios were gathered for 28 categories across fashion, film, music and television. Separate juries convened at multiple times during the year, evaluated each portfolio and picked a final winner, overseen by auditors, PriceWaterhouseCoopers (PWC). As always, two lifetime achievement awards, the Unilever Chairman’s Lifetime Achievement Award and a Lifetime Achievement in Fashion will also be awarded.

To follow, the luxstyle.pk portal will allow nominees, influencers, bloggers and journalists to experience LSA from the comfort of their homes via the best experience possible. Our viewers will also get to see their favorite stars dressed to the nines and enjoy the show screen.

The streaming of the virtually recorded show is slated to drop by the end of the year. Frieha Altaf, director for the 19th LUX Style Awards, shared her views on the experience. “I’m happy and excited that Unilever Pakistan and the LUX brand team is making an all out effort to appreciate and celebrate the artists who have worked the entire of last year and showcased immense talent. The LSA this year is different and expected to be out of the box so stay tuned for an exciting event.”

As we all embrace life in the New Normal, LSA commits, in as befitting a way possible, the show must go on. The starry evening everyone waits for cannot die down and excitement is still brewing among nominees as well as the audience who crave to know whether their favourite stars will take home the glorious LSA trophy marking the year as their year. Join the star-studded buzz by following the #LSA2020.

5 Fastest Free VPN Apps For Android

VPN free best on android
Image Source: kaspersky.com

Internet privacy is something that we’ve pondered over for decades. When it became common to have our personal information stored online, privacy became a concern. Passwords for Facebook and Google Mail were needed to be protected from hackers. Thus, it gave rise to a form of security that was quite interesting.

In light of this, VPNs came into being. They are software applications that have the ability to change your location virtually. This means that they will alter your IP address to some other location of your choosing. You may be sitting in Pakistan, browsing through the internet, yet your VPN would show that you’re sitting in Germany or the USA.

When YouTube was banned in Pakistan many years ago, VPNs became useful because when your location is in another country, blocked apps from Pakistan become accessible to you. So, it’s no new information that the VPN is indeed a useful application.

Free VPN apps
Image Source: kaspersky.com

1. Speed VPN:

This is one of the most older known VPNs ever. It being older doesn’t mean that it’s not any good at what it does. This application, denoted by a green symbol on the play store, is actually an efficient VPN. One-click, and you’re shifted into the world of privacy and anonymity.

Of course, there are occasional advertisements that pop up when you’re navigating through the app. However, they are not as high in number as to cause a hindrance or a bad user experience. Check out this free app!

2. Turbo VPN:

This is one of the most efficient VPNs of today. It uses the same method that most free VPNs use. Additionally, the interface on this application is extremely user friendly. It is easy to navigate within the app. All it takes to turn it on is one press of a button.

Just like any other paid VPN, you have the option to select from an assortment of countries to change your location to. However, to unlock even more options, you must go for the premium version paid. Even without the premium version, this is an extremely decent free application!

Top free VPN on store
Image Source: techradar.com

3. Windscribe VPN:

Now, this is one of the lesser-known VPNs on this list. This is because it asks users to do something before they can use it. No, it is not any form of payment, but that you have to sign up. If you have a credible email, only then can you use this VPN. It is free to download and use, and you even get 10GB that is allocated just for your VPN use. Verify your email and enjoy the experience.

The 10GB amount is refreshed every month and drains at quite a slow pace, so you have ample amount to browse with. It can be quite useful if you wish to sign in to Spotify, which cannot currently be done from Pakistan.

4. SuperVPN:

This is an application on the play store that has made a steady rise over the months. Its older version was more inefficient and slower. Now, with the newer one out, it has undergone considerable changes.

If you wish to browse with privacy, this VPN is one of the best options for you out there. Spare no moment to run to the store and start downloading it!

5. Proxy Master:

As opposed to many of the free VPNs on the store, this is one of the fastest ones. Many VPNs give you a time limit after which they disconnect. Proxy Master does not disconnect and continues to make sure your IP Address is different than your usual one.

It is definitely a free VPN application worth a try. It will, hopefully, not disappoint, and neither will it ruin your browsing experience!

These VPNs are not only free, but they work quite efficiently and fast too. They will definitely do a fine job of protecting your privacy online.

Stay tuned for more from Brandsynario!

MG Motors UK Announces To Launch Two More Cars In Pakistan

Image Source: SAMAA News

British automotive company Morris Garages announced plans to launch two more cars in the Pakistani Market in the first quarter of 2021.

Image Source: SAMAA News

Pakistan’s automotive industry had very few choices and variety in the cars, and the lack of competition rarely brought innovation in the past few decades. This new entrant is expected to cause more competition in the market and offer the customers more options to choose from when purchasing an automobile.

MG Extender And SUV RX8 Will Be The Two Cars That Will He Released Next Year

Javed Afridi is among the few critical stakeholders of the joint venture between Pakistani company JW-SEZ and Chinese Giant SAIC, which also owns the British MG Motors.

Javed Afridi is also the CEO of Haier Pakistan, another Multinational Chinese electronics company that has made a significant presence in the Pakistani market.

He expressed that one of the reasons why he became a stakeholder in this venture was because the British made cars have a positive reputation in the global market, which would also be beneficial for the Pakistani market as a new entrant and a foreign company would have its official local presence in the country.

Javed also mentioned that the technology that will come with those cars would transform the local market, which will also benefit the customers.

Javed Afridi, who also owns Peshawar Zalmi in the Pakistan Super League, shared the news about the launch of a double-cabin pick-up truck named MG Extender in March, followed by another SUV called the RX8 in July of the year 2021. He also shared the company’s plans to launch sedans and hatchbacks.

He expressed how the company has managed to be successful after launching multiple commercial vehicles in Pakistan and how the launch of these new automobiles will strengthen its position in the future even further.

MG Motors is one of few well-reputed automobile companies recently launched in Pakistan after the government announced the Auto Development Policy 2016-2021. Many analysts say that this policy is one reason why many automotive companies have decided to commence their business operations in Pakistan.

In the past few years, companies like KIA, Changan, Proton have launched their operations in Pakistan, which has forced vital industry players to innovate and launch new models as companies have multiple choices and price ranges to choose from.

MG Motor’s presence in the market is a piece of good news as this will also force others to innovate, benefiting the Pakistani Automobile Industry & our economy even more.

Follow Brandsynario for more updates and news.

5 Best Ads Of 2020 That You Need To See Today!

bmw
Image Source: Youtube

Ads, if made the right way, deliver the brand’s message in such an entertaining way that a person automatically becomes their audience. All the audience wants is to see that click, that spark in the ad that can convert them ultimately. And in a time when everyone was restricted to their houses and in need of some entertainment, they turned to their TV sets and internet connections. This was the time the brands could cash on and effectively turn the consumers.

1. Kashmir Oil

This ad is for a brand that has existed since 1962, so it will not be surprising to find out that the ad’s positioning is around nostalgia and traditions. So as opposed to the usual cooking oils ads, this one employs a concept of Bara Ghar in its TVC. And signing Manzar Sehbai completes the finishing touch to the idea of nostalgia.

https://www.facebook.com/watch/?v=203046254746942&ref=external

2. Toyotathon

Instead of having a functional positioning, which car brands usually have for their ads, Toyota embraces the holiday spirit by producing an animated TVC which warms the heart through and through. A story of a child who misses his father not because he is physically far away, but because he is too involved in his work that the child feels ignored. Have a look. You will definitely enjoy it.

3. Ahmed Foods

It brought a smile to my face as I watched the cute story of a husband and wife. And it showed me how a generation older might be viewing that love. But it explored a very important issue as well and that was including people with disabilities in the narrative because often they get excluded and are hidden away.

4. Nike

In their new advertisement campaign, ‘#YouCantStopUs’, the brand weaves a narrative for athletes overcoming the obstacles they faced. They made epic use of their signature split-screen montage. In this narrative named ‘Victory Swim,’ the story is about Middle-Eastern women leaving the shores to swim into freedom. The ad is crafted by Wieden+Kennedy Amsterdam, where they pay tribute to numerous water sports ranging from surfing to swimming, from scuba diving to rowing, etc. The ad features footwear, apparel, and accessories, among other things.

5. BMW

This ad proves that functional positioning does not have to be dry. BMW showed through their ad that their vehicle is suitable even for pets that most people have to leave behind when they travel. And for someone who has a pet, this ad will click on you because don’t you always worry if your dear pet is being mistreated or not?

Have a look at these ads, and you are bound to love them because one thing is for sure; not all content creators are a lost cause.

Stay tuned to Brandsynario for the latest news and updates!

Ali Zafar Speaks Up After FIA Finds Meesha Shafi Guilty

ali zafar meesha shafi

[Update]: 

In 2018, Meesha Shafi, wreaked havoc on social media with allegations of sexual harassment against Ali Zafar. However, Ali Zafar, pleaded and asked his fans to wait for the court proceedings and evidence. 2 years later, Shafi was declared guilty of online harassment along with many others.

After the declaration, Ali Zafar took to his official Facebook page to thank his fans for all the constant love and support throughout this period.

Here’s what Ali Zafar had to say,

“Thank you all for your love and support always. We must always stand against oppression of any kind and raise our voice against slander, abuse, bullying, and character assassinations on public platforms whether it’s a man or a woman.
It is time to expose all those who were a part of this organised campaign”.

 



[Update]: The scandal that started in 2018 April with Meesha Shafi accusing Ali Zafar with sexual harassment has finally been put to bed. Meesha Shafi has been declared guilty of making false allegations against Ali Zafar. She involved the social media influencers as well which led to heightened defamation of Ali Zafar and so he involved FIA in that. Now that has been resolved with Meesha Shafi appearing guilty.



There was a lot of backlash on Meesha Shafi for not attending court hearings after the whole harassment fiasco and Ali Zafar’s character assassination.

Ali Zafar also got FIA to send out notices with defamation charges to individuals who spoke up against Ali.

The latest update is that, in a Lahore sessions court, Meesha Shafi has filed a Rs2 billion damages suit against Ali Zafar for making untrue allegations against her on media.

The damages suit includes Rs1bn for the loss of goodwill and reputation caused, and Rs1bn for “mental torture and agony”.

Moreover, Meesha has also asked the court to pass a decree to declare Zafar’s statements regarding her as “false, malicious and defamatory” and “made to injure the reputation of the plaintiff”.

Here is what the suit stated:

“It is prayed that the defendant (Zafar) be permanently restrained from making any further defamatory statement against the plaintiff (Shafi),”

“Moreover, it has caused mental agony and anguish to the plaintiff and for which [the] defendant is now liable to pay damages,”

Let’s see what happens next!

Have anything to add to the story? Let us know in the comments.

Stay tuned to Brandsynario for more news and updates.

Pakistan’s Economy To Show Recovery In 2021

stock market
Image Source: Bloomberg

2020 has been a very traumatic year, in general. With the pandemic, people got ill, but there were many other non-medical consequences as well. Many businesses shut down because of the lockdowns in place. People lost jobs as well. And the stock market shattered.

But not to be depressed because 2021 is starting to look better. It is expected that the year will begin to improve from January. By June, it will have marked significant economic recovery in Pakistan, as noted by the Asian Development Bank (ADB). So basically, the forecast by ADB assumes that the COVID impact will ultimately end on the economy by December 2020.

Having been presented with this forecast, the government is planning to incorporate further economic stimulation in the financial year 2021.

And we can see that from the status of KSE here. As the trajectory indicates, the stock market took a significant dip in April when the pandemic was the peak. But ever since then, it has gradually been improving. And finally, in Mid-December it achieved its very peak.

Coming back to 2021, inflation will also ease up. It will go to 7.5%, which is lower than what was forecasted for April in ADO 2020. Moreover, the fiscal deficit will also presumably decline to 7.0% in FY 2021.

ADB Country Director for Pakistan Xiaohong Yang said:

“Pakistan has achieved notable success in containing the dual health and economic challenge presented by COVID-19. As the curve flattens and business activity resumes, the economy is showing signs of resilience and recovery. The government’s rapid mobilization on 24 August of a 1.2 trillion rupee relief package comprising emergency financial support to daily wage earners, cash transfers to low-income families, accelerated procurement of wheat, support for health and food supplies, and financial support for small and medium enterprises helped shield the poor and most vulnerable during the pandemic. ADB remains committed to supporting Pakistan through this difficult period and helping the country get back on the growth path.”

Stay tuned to Brandsynario for the latest news and updates!

Woman Who Accused Babar Azam Fails To Provide Proof

Image Source: Times Of India

Update: December 16 2020:

On Tuesday, Lahore police claimed that the allegations made against Pakistani skipper Babar Azam have not proven to be true. They said that no solid evidence was provided in the case by the woman who accused him of sexual assault.

During the court hearing, the investigation officer presented the probe report before the judge which said that the case was filed back in 2017. However, the evidence was not enough to prove the allegations to be true.

Back Story:

Babar Azam
Image Source: Times of Islamabad

Earlier this month, a woman named Hamiza Mukhtar made allegations against Azam in a press conference claiming she was Azam’s neighbour and an old school mate. She said the cricketer had “tricked her into love” and “tortured” her when she demanded him to marry her.

Instagram and Its Truths

Meesha Shafi finds herself in the middle of a controversy, and it involves Babar Azam! Sound strange enough yet?

A fan page of Babar Azam was possibly feeling bored because nothing can explain why or how someone would make this up. The fan page had put up a collage of Meesha Shafi and Babar Azam with a ridiculous quote. It read: “ “I always stick to the television when he is batting, and when he gets out, I switch my television off.” But that was not all. The ending really packs a punch by saying: “I would love to date him, I just love him.”

Is it just us, or is this truly absurd and sounds fabricated? Check out the hilarious post here:

meesha shafi
Image Source: tribune

Anyhow, Meesha Shafi does not need anyone to stick up for her; she does it pretty well. 

Meesha Shafi Clapped Back

Meesha Shafi somehow came across that post and did not spare it. She put the post on her story on Instagram with a biting message and also a warning! In her story, she says, “I have no idea who this is or why this is. It makes 0 sense,” which we totally agree with. Then she continued it! 

She added that “this is 100% concocted out of thin air” and that it is a “fabricated” truth. Meesha Shafi did not want to hold back- she even made sure to use effective emojis. However, that is still not all.

meesha shafi
Image Source: Samaa TV

Shafi then proceeded to tag Instagram and asked them to delete the post. We love someone who knows how to clap back!

Creativity At Its Peak

Whoever came up with the quote must have thought long and hard about it. It’s reasonable to believe that what if people put this much energy into actually covering good news or even elsewhere? This country and its people would definitely be in a much better place. Social media has created a culture that encourages people to continually attacks others.

Meesha Shafi and Controversies

Meesha Shafi’s name is known to all. The impeccably talented singer now resides in Canada and recently came out – or still is in-a huge controversy involving Ali Zafar. Whatever the verdict or the allegations maybe, in our society, a woman is demonic from the moment she points the finger at a man. And well, Meesha Shafi is pretty demonic!

Stay tuned to Brandsynario for the latest news and updates.

Syra Yousuf Trolled For Posing In A Revealing Dress

syra yousuf, revealing dress
Image Source: When Where How Pakistan

Syra Yousuf struck the fancy of everyone after her latest shoot for a magazine with Sheheryar Munawar. However, this is Pakistan, not a utopia, not everyone was happy, and the trolls have emerged!

Asim Jofa Must Be Regretting The Post

The legendary designer of Pakistan’s Fashion Industry, Asim Jofa, recently shared a picture of the celebrity wearing his creation. She looks stunning in the picture in a muted toned dress with pleats and ruffles and a flowing silhouette. However, the dress is off-shouldered. 

 

View this post on Instagram

 

A post shared by Asim Jofa (@asimjofa)

In a country where women’s ankles are seen as provocative, lo, and behold, shoulders are an abomination. That is all it took for trolls to come scouring towards the comments section. The cherry on the take is also Syra’s tattoo that’s showing in the mirror!

The Comments Say It All

The comment section is full of pointing fingers, self-assured citizens, and self-proclaimed, morally superior Muslims. Check out the barrage of trolling comments here!

syra yousuf, revealing dress
Image Source: Instagram

syra yousuf, revealing dress
Image Source: Instagram

syra yousuf, revealing dress
Image Source: Instagram

2 Plus 2 Equals 3

It is our nationally shared tendency to be bad at maths. We believe that 2 and 2 equal 3, just as how, in this case, Syra Yousaf’s divorce equals her desire to wear “revealing clothes.”

syra yousuf, revealing dress
Image Source: About Pakistan

Revealing clothes are believed to either be a sign of the day of Judgement, are a sign of desperation, or are a sign of Western influence. We never knew sartorial choices could be this deep. For sure several early thinkers are being given a run for their money when it comes to theorizing clothes.

The Hilarious Indifference

The most humorous part of this entire tug of war between selective judgments and women and designers posting “revealing things” is the latter’s indifference towards the former.

It is now treated as a normal thing that one must turn the face away from or take into one ear and put it out the other. This barrage of moral policing, religion policing, dress policing has become so common and so rampant that others are no longer fazed.

The Men Are On The Right Track

In the same shoot when Shehryar Munawar appeared shirtless or, at another time, submerged in water while wearing a sheer shirt, it was a spectacle. For all the right reasons. Religion, morals, dress codes, and cultural integrity did not become a matter of discussion because he was a man.

According to our population, a woman is an interesting species: she is expected to carry the entire world’s wishes on her shoulders!

Stay tuned to Brandsynario for the latest news and updates.

Prankster Nadir Ali Reveals His Emotional Success Story!

nadir ali, sucess
Image Source: Facebook

Prankster Nadir Ali gets serious for a moment and imparts a message: “Gaari Nahi, Kahani hai.” Are you in agreement?

Success Stories Don’t Come Easy.

Nadir Ali’s videos are infamous on Facebook and otherwise. He runs a page called “P for Pakao,” on which he and his team members post videos of pranking unsuspecting citizens. Though the world may always know him for bringing a smile to their face, he hasn’t always been this jolly or this selfless.

He recently shared his success story on Facebook. Standing next to a luxurious six-seater car, Nadir is in nothing but a shalwar and a torn vest. He supposedly recreated the look of his on the toughest night in his career.

Here’s the complete story!

The Toughest Nights Don’t Last.

Nadir Ali shares that he used to get only Rs 100 from his producers for his petrol. One day, when going back home, as his motorbike stopped, he realized he had not even been paid that. His mobile did not have credit either. These circumstances left him no option but to embark on a walk of two hours on foot towards him.

Nadir shares that his family tried to convince him a lot to leave the job. This is neither sustainable nor beneficial for you, they said. However, there is nothing greater than passion and resilience to conquer the toughest of obstacles. He went back to shooting the next day, and today, he gets to stand with this car.

nadir ali, sucess
Image Source: Youtube

We Hope It’s A Law Abiding Car!

Recently, Nadir Ali got served by the Federal Board of Revenue. A discreet investigation was launched against the prankster over suspicion of concealment of income. Upon completing the investigation, Rs. 13 million were demanded of him under charges of tax evasion.

We mean it when we say we hope this luxurious car is one bought in a law-abiding fashion. If we all could evade taxes, given the tax rate today, we’d all have a luxury or two under our belt.

nadir ali, sucess
Image Source: AzPhotography

Why is it always a car?

As many of you may have noticed, several celebrities, especially guys, stand next to cars. They use the automobile as a measurement of their success. Be it Zaid Ali, Asim Azhar, or now Nadir Ali, pride comes to them by buying the car for themself or their parents.

Though it’s true, the car can not come without success, telling people your success is validated or finished when that car comes. Success means different to all!

Stay tuned to Brandsynario for the latest news and updates.

PUBG Mobile “Frost Festival” Spreads Holiday Warmth On Erangel

PUBG Mobile

Karachi – Dec. 14, 2020 – A cool (literally) new winter-themed game mode “Frost Festival” drops into PUBG MOBILE as part of a special holiday content update today. Mobile players can now cozy up and queue for the new event mode which will drop them into a unique version of the beloved Erangel battle royale map, complete with interactive and explorable wintry locations, snowy monuments, themed decorations and more. The “Frost Festival” content update for PUBG MOBILE is available now to bring joy to the world for free via the App Store and Google Play.

In the new “Frost Festival” event mode players will experience three frost castles that randomly spawn throughout the Erangel map, which can be looted for advantageous supplies. Added icy zones offer a unique combat-altering experience. Players can also traverse the frozen tundra to collect snowmen and snow chickens, which can both be used as statues for quick cover from enemy fire. The “Frost Festival” mode is available for a limited time and is accessible by selecting the Erangel event mode in the PUBG MOBILE main menu.

In addition to the frosty structures added throughout PUBG MOBILE’s Erangel map, several festive features have been added, including:

  • Slick Snowboards – At the beginning of each event match, all players receive a rideable snowboard which can be activated with the backpack button to quickly travel and jump over obstacles
  • Holiday-Themed Decoration – Erangel has been fitted in beautiful cosmetic changes to celebrate the season, including decorated buildings, fireplaces and Christmas trees. The flare gun is also updated with additional holiday flair
  • Special Events – Several surprise “Frost Festival” events are set to arrive for players and community members to spread the warmth of the season

PUBG MOBILE is available to download for free on the App Store and Google Play.

Samsung Galaxy S21 Vs iPhone 12: Specs Compared

samsung s21 vs iphone 12

Samsung and Apple are two of the greatest competitors in the technological industry. They are often seen competing on various amount of fronts. Where Galaxy Tabs are considered really good, the Apple iPad gives it a tough competition. Whether it is for mobility or a desktop, Apple can be seen taking a steady rise to the top.

Samsung is not behind Apple either. Where the iPhone 11 pro max was considered the tip-top phone, the Samsung S20 Ultra is now running ahead. In light of this, both the companies are entering 2021 with new hopes and bigger goals. So let us dive into the specifications of Samsung Galaxy S21 and iPhone 12! Both of them are quite the sight to look at.

Samsung S21 Vs Apple
Image Source: searchengineland.com

The iPhone 12:

As we already are aware, the iPhone 12 is one of Apple’s most successful launches ever. Their Online-only event brought about many reveals as well as products showcasing state-of-the-art technology. The new A14 Bionic chip is set to throw Apple bounds forward as well as the Lidar camera.

Samsung Galaxy S21:

This is one of the most anticipated releases by Samsung. It is said to have a robust built quality as well as next-generation hardware installed. Whether it turns out to be an immense amount of success remains to be seen. However, it has some impressive features worthy of a glance.

The Design And The Hardware:

When talking about the iPhone 12, the phone has a smart, sleek design, which is sure to attract many customers. It does not bode well with any phone if it has an overly excessive body. Too much size can be impractical for the user since most prefer using just one hand for access. The iPhone 12 also features the A14 Bionic chip, which is the most advanced yet.

The Samsung S21 is reported to have a 6.2″ monster of a screen so that nothing can escape your eye. It is also said to house the latest Snapdragon 888 chipset. It is the most advanced in Android technology and should be given a glance. Additionally, it is said to have 128GB storage alongside a microSD slot.

Camera Capabilities And Battery Power:

The camera on an iPhone has always been one of its most defining features. The iPhone 5 had become quite famous because of its camera. So, when iPhone 12 came out with the Lidar camera, it shocked the world. Using the camera to detect depth in an image? It’s a feature worthy of a mention. The basic version of the phone comes packed with a battery of 2815 mAh.

The phone camera capabilities are quite new. It is said to have a triple camera array with a 12mp main camera, 64mp second telephoto camera, and an ultrawide 12mp camera. Additionally, it is expected to have a 10mp camera. It even has a 4000mAh battery, easily lasting you a day or longer.

Apple vs Samsung comparison
Image Source: techjuice. pk

The Price Bracket:

The current price of the iPhone 12 in Pakistan is set at Rs.1, 86, 000/-. This shows that this flagship phone is worth every rupee, considering what it delivers at this price.

Concerning the price, the Samsung Galaxy S21 is expected to be Rs.1, 99, 999/. It is definitely worth a buy, considering what it offers in terms of processing power, camera, and battery.

Both of these phones are definitely worth the investment and deserve the spotlight on them. It comes down to the user’s preference whether they wish to go for Samsung or Apple.

Stay tuned for more from Brandsynario!