DW And RG&CC Join Forces To Boost Golf Promotion With VISA Partnership

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Jun 13, 2023

On Tuesday, June 13, 2023, in Multan, Discount World (DW) and Rumanza Golf & Country Club (RG&CC), Asia’s largest 18-hole, 72-par golf course with distinctive characteristics that give breathtaking views that are a feast for the eyes and the soul, inked a memorandum of agreement.

The VISA-powered alliance is a step towards facilitating the sizable customer base of VISA premium cardholders, and Discount World’s decision to partner with RG&CC could be seen as a crucial step by people who have an unquenchable passion for golf.

As a result of the partnership between the two organizations powered by VISA, DW’s strategic alliance will not only be a ground-breaking effort to promote golf in the nation, but it will also make it possible for golfers around the country to live their dreams and excel on the lush green golf course.

“We are extremely thrilled and delighted to partner with the picturesque Rumanza Golf Club, to promote Golf in Pakistan for the locals and tourists who will now have a chance to enjoy Golf with added benefits, as a result of their trust in VISA and being the loyal premium card holders. Today, it gives me great honor to represent Discount World (DW) which acts as the bridge between the beautiful Rumanza Golf Club and the enthusiasts of this sport of Golf, who will be served with added benefits,” said Sultan Richard, Chairman & CEO, DW.

The MoU was signed between Sultan Richard and RG&CC’s Project Sect) Col. Habib-ur-Rehman.

Welcoming the joint alliance powered by VISA, Rumanza Golf & Country Club’s (Project Sect) Col. Habib-ur-Rehman said, “It is a great privilege to tee off this partnership with Discount World which has been powered by VISA, this alliance will pave the way for the people possessing the love for this sports, while also serving as an opportunity for their loved ones to experience a tranquil and serene view topped up with other facilities on offer ranging from savoring rich gourmet delicacies and regional treats to experience the thematic zones of RG&CC.”

Stay tuned to Brandsynario for more news and updates.

PepsiCo Pakistan Partners With foodpanda To Elevate The Culinary Experience

By

Unzila Riaz

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Jun 12, 2023

In Lahore on June 12, 2023, as their Preferred Beverage and Snacks Partner, PepsiCo Pakistan, one of the biggest food and beverage corporations in the nation, has partnered with foodpanda, the biggest online meal delivery service in Pakistan. The goal of this partnership is to improve consumers’ culinary experiences across the country by combining the resources and expertise of two industry leaders.

The collaboration will take advantage of each company’s distinct advantages to give customers a seamless and enjoyable experience. PepsiCo Pakistan is well known for its wide selection of premium, cutting-edge drinks and snacks, and foodpanda has made a name for itself as a reliable website for quick and effective food delivery.

Through this partnership, customers will have access to foodpanda’s best-in-class discounts and deals with PepsiCo beverage restaurants, experience creative culinary pairings with PepsiCo snacks, and discover and enjoy a wider range of beverages and snacks that go great with their meals.

PepsiCo will also help foodPanda Home Chefs, small-scale home-based enterprises, by subsidizing the purchase of PepsiCo products and making regular interventions to help them with support for the expansion of their operations in the future.

“We are thrilled to embark on this exciting collaboration with foodpanda,” said Furqan Ahmed Syed, CEO of PepsiCo Pakistan and Afghanistan. “By combining our strengths, we aim to elevate the culinary experience of our consumers by providing them with a wider selection of high-quality beverages and snacks that perfectly complement their meals. We believe this partnership will transform how people consume food and drink pairings, enhancing their satisfaction and enjoyment,” he added.

“We are always looking for innovative ways to enhance our customers’ dining experience” added Muntaqa Peracha, CEO of foodpanda Pakistan. “Teaming up with PepsiCo allows us to offer an even greater variety of beverage and snack options to our customers, complimenting their meals with products and pairings of their choice. This collaboration is a continuation of our mission to provide unparalleled convenience, choice, and quality to our customers as well as help develop meal and snacking occasions even further – enhancing our customers’ experience on our platform.”

The agreement between PepsiCo Pakistan and foodpanda Pakistan will be active in the upcoming weeks, and the two businesses already have a close working relationship with foodpanda’s pandamart e-grocery platform. Due to a shared desire to reinvent the way that consumers get food and groceries online, PepsiCo and foodpanda are fully committed to growing their cooperation.

Stay tuned to Brandsynario for more news and updates.

OPPO And Kaká Inspire Miracles At 2023 UEFA Champions League Final

By

Unzila Riaz

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Jun 12, 2023

In Lahore on 12 June 2022, OPPO, the official global partner of the UEFA Champions League, today brought audiences from all over the world together to witness the emergence of a new champion in the 2023 UEFA Champions League final with the brand and Kaká, its global brand ambassador. The renowned Kaká joined OPPO in Istanbul as part of the festivities to meet with fans at the OPPO Hospitality Tent in the Champions Village and at the OPPO Booth at the Atatürk Olympic Stadium, bringing elevated UEFA Champions League experiences to fans during the eagerly awaited final.

“As an official global partner of the UEFA Champions League, OPPO is committed to providing the best experience for football fans around the world,” said Elvis Zhou, OPPO Overseas CMO. “By joining forces with Kaká, we have created an unparalleled experience that allows fans to fully immerse themselves in the excitement of the UEFA Champions League and enjoy the ultimate sporting spectacle.”

“It has been an incredible experience to return to Istanbul together with OPPO to witness the crowning of a new champion at the 2023 UEFA Champions League final,” said Kaká. “Once again, we have seen miracles made both on and off the pitch here. Together with OPPO, I look forward to inspiring football fans around the world to make their own miracles too.”

In addition, Kaká stopped by the Hospitality Tent to say hello to the crowd and demonstrate a couple of his own moves while taking part in a kick-up challenge. A tiny replica ball from the UEFA Champions League final that was autographed by Kaká was also up for grabs in a lucky draw for visitors.

OPPO also brought an immersive exhibition to the Atatürk Olympic Stadium, where fans could experience the excitement and anticipation of being called up for the big game from the team bench. Taking its cues from the football fans and their role in inspiring their teams to victory each game as the irreplaceable “12th man” on the pitch, OPPO also brought a smartwatch to the Atatürk Olympic Stadium.

Fans had the opportunity to take photos with the great Kaká exclusively at the immersive exhibition utilizing OPPO’s most recent foldable flagship Find N2 Flip and the excellent camera features of OPPO Find X6 Pro. Fans were given the jerseys and scarves of the two 2023 UEFA Champions League finals, Manchester City and Inter Milan, adding to the excitement as they captured the experience on their OPPO smartphones. Fans were given copies of these images to keep as a reminder of the once-in-a-lifetime occasion.

“We are delighted to complete the first season of our Global partnership with OPPO, a brand with whom we share a passion for inspiration and innovation,” said Guy-Laurent Epstein, Marketing Director at UEFA. “I am confident that our collaboration will seamlessly unite the spirit of the UEFA Champions League with OPPO’s exceptional products and cutting-edge technology and bring even more exciting experiences to fans”.

Kaka & Garcia Reunion, shot on OPPO Find X6 Pro

OPPO is delivering on its promise to provide distinctive experiences to sports fans around the world through its collaborations with some of the most famous sporting events in the world. Together with its global brand ambassador Kaká, football fans, and its global user base, OPPO has watched the 2023 UEFA Champions League final’s crowning of a new champion and countless inspirational moments. As it prepares for the start of next season’s competition this summer, OPPO will continue to capture and celebrate more noteworthy moments in this illustrious championship as the official global partner of the UEFA Champions League.

Stay tuned to Brandsynario for more news and updates.

McDonald’s & Burger King’s Hot ‘ChatGPT’ Feud

By

Dr. Rida Qamar

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Jun 12, 2023

In Brazil, a McDonald’s out-of-home campaign in which ChatGPT named the Big Mac the most famous burger in the world—has been ambushed by Burger King.

Designed by Galeria.ag, McDonald’s asked ChatGPT, “What is the most recognizable burger in the world?” The AI program responded with a poetic or at least as poetic as an AI can get about the Big Mac. A slogan that appeared at the end of a certain ad said, “A.I really enjoy it.”

Burgee King Stepped Up

Burger King immediately noticed McDonald’s work and acted right away. Instead, it requested that ChatGPT name the largest burger, and the AI dutifully selected the Whopper, even describing it as “an option for those who want a more substantial meal.”

“However, it is crucial to highlight that the amount and number of ingredients may vary by country or area, something the attorneys presumably cheered.” Also noted by the A.I.

The Ad

Lines of colored text that are designed to resemble burgers are used in both advertisements. It is unknown how many adverts are shown in Brazil or if they are constantly positioned next to one another.

Image source: bandt.com.au

The dispute between Burger King and McDonald’s over ChatGPT ad claims provides insight into the changing marketing tactics used by fast food restaurants. Brands are using cutting-edge technologies to get an advantage in a world that is becoming more and more digital. AI-powered interactions and chatbots are becoming commonplace in the customer experience landscape. This dispute might inspire other businesses to look at novel approaches to connect with their target market and stand out from the competition.

Stay tuned to Brandsynario for the latest news and updates.

Will Mahnoor Baloch Play The Role Of A Grandmother?

By

Dr. Rida Qamar

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Jun 12, 2023

Mahnoor Baloch, in her recent interview, talked about playing the role of a grandmother and how stereotypical casting has become a norm in the industry.

Mahnoor Baloch For HMH

The veteran actress recently appeared in Hasna Mana Ha hosted by Tabish Hashmi. While responding to a series of questions asked by the audience the actress shared her thoughts about aging and playing older characters. As a question asked by a fan “If god forbid you were to turn old, would you like to play the role of a grandmother in a serial?”

Baloch is known for not aging over the years. While maintaining her youthful look even after decades of working in the industry. The signs of aging can’t seem to get to her and the secret behind her beauty is a question most often asked about by the interviewers. For Mahnoor, however, aging doesn’t come as a shock. As she thinks that it isn’t something that one should fear at all.

“This is a good question. The problem here in the industry is that people tend to cast stereotyped roles. If I have done a role once at twenty-seven, then I’m asked again to appear in that same role. If I have already done it once, why would I want to do it again? The problem isn’t in the role. Why would I decline them.”

“I believe aging isn’t a big issue and we shouldn’t look at it in a manner which sounds fearful to us. However, with time if I think that there has been a change in the industry and I see a difference in storylines for women in that age group then why not?” She added.

What do you think about the actress’s statement? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Affordable Air Coolers Under PKR 25,000 You Can Buy In Pakistan

By

Unzila Riaz

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Jun 12, 2023

If you’re looking for the finest air coolers in Pakistan to survive the summer heat without straining your electricity bills, then this comprehensive article guide is made for you. Don’t worry because I have compiled a selection of highly rated air coolers available for online purchase in Pakistan. Here have a look.

1. Sogo (PKR 18,899)

Sogo has become synonymous with providing affordable solutions for room cooling. Its rechargeable fans have achieved legendary status among audiences in Pakistan. However, the Sogo air cooler also deserves recognition for its exceptional performance and competitive price.

2. Nasgas (PKR 20,790)

With a legacy dating back to 1952, Nasgas stands as one of the pioneering and reputable manufacturers of home appliances in Pakistan. Renowned for its expertise, Nasgas has been at the forefront of delivering affordable home cooling solutions. Their air coolers not only feature elegant designs but also provide cost-effective and efficient cooling options for households.

3. Sabro (PKR 20,999)

When it comes to finding the best air cooler prices in Pakistan, Sabro should be at the top of your list. The brand’s latest models feature not only an appealing aesthetic design but also innovative features such as ice-cool gel bottles and cross drifts technology.

4. E-Lite (PKR 22,499)

E-Lite, an emerging brand in Pakistan’s kitchen and home appliances sector, is gaining recognition for its commitment to delivering supreme quality products along with exceptional warranty coverage. If you want to find the best room cooler in Pakistan, E-Lite has an impressive starting price of Rs. 22,499.

5. Super Asia (PKR 24,490)

Super Asia stands out as a trusted name when it comes to obtaining affordable yet high-quality air coolers in Pakistan. With a range of budget-friendly models that don’t compromise on performance, Super Asia has earned its reputation as a favored brand in Pakistan for keeping rooms cool in a cost-effective manner.

6. Boss (PKR 25,000)

When it comes to searching for the best air cooler in Pakistan in 2023, Boss stands out as a brand that cannot be overlooked. With its modern design, efficient performance, and a wide range of options including manual, remote control, and solar-powered air coolers.

So, which one are you going to be buying let us know in the comments?

Stay tuned to Brandsynario for more news and updates.

Changan Stuns Pakistan With A Mesmerizing Communication For Oshan X7

By

Ariba Raza

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Jun 12, 2023

Master Changan Motors Limited, the leading new entrant has been a major disruptor in Pakistan’s automotive industry, the brand has rapidly become the #1 choice for Pakistani consumers in just 5 years. Changan’s vehicles, including the Changan Karvaan MPV, Changan Alsvin, and Changan Oshan X7, have received overwhelming popularity, winning the majority of votes in their respective categories in an online survey making it the country’s most loved automobile brand.

The mainstream SUV introduction was started with the arrival of the Korean automakers in 2018. Last year, Master Changan disrupted the SUV segment with the introduction of the Changan Oshan X7, with the daring tagline, “Watch Me Move.”

In a market dominated by small gas guzzling crossovers and back breaking off roaders, the Changan Oshan X7 is a game-changer, offering innovative features, luxury and a futuristic design language at a very competitive price. The Oshan X7 has a spacious cabin, an advanced intelligent driving suite called FutureSense, a panoramic sunroof, the largest alloy rims, and a striking road presence. This coupled with its 1.5L Turbocharged Euro 6 engine with an impressive 185 hp and 300 Nm of torque provides unmatched fuel efficiency of 13-15 km/L, and a thrilling acceleration of 0-100 km/h in just 8.23 seconds. All of this comes with an industry-leading 5-year/150,000 km warranty, giving customers peace of mind like never before.

It’s no wonder that the Oshan X7 sold out in its first year without any 360 brand promotion campaign. Now, after becoming the best selling SUV and capturing over 25% segment share, Changan has launched a spectacular communication campaign using Unreal Engine, the most advanced 3D production technology, for the first time in Pakistan. The video takes the viewer on a mesmerizing journey and depicts a visually stunning unreal world that pushes the boundaries of what is possible in Pakistan.

“As a challenger of the status quo, this time we questioned the mindset of puraney models and puraney bahaney with the future forward design of Changan Oshan X7 equipped with Pakistan’s first Euro6 engine and FutureSense technology package”, said Shabbir Uddin, Director Marketing & Sales. “Our latest communication campaign challenges traditional automotive TVCs in Pakistan and invites viewers to experience the opulence, elegance, style and luxury that the Oshan X7 offers to our customers.”, he added.

Master Changan’s success is built on its commitment to provide after sales and warranty support to over 40,000 customers nationwide through 27 3S dealers in 17 cities with competitively priced genuine spare parts and well trained technicians.

Master Changan Motors Limited is a joint venture between renowned Master Group and China’s #1 domestic automaker, Changan. With an investment of USD 136 million, the company has emerged as a leader in Pakistan’s automotive industry. Master Changan’s state-of-the-art production plant has a production capacity of 50,000 units per year. It is worth mentioning that Changan plant in Karachi relies on solar energy for over 80% of its need, making it the greenest auto plant in Pakistan. The company has also exported the Made in Pakistan Oshan X7 last year.

The communication is live on television, digital and out-of-home media. Be part of the excitement and stay updated by following Changan on Facebook for further updates. The Changan Oshan X7 is redefining the SUV experience in Pakistan, and it’s a journey you won’t want to miss.

Ranbir Kapoor’s Poster Of ‘Animal’ Inspired By The Legend Of Maula Jatt?

By

Unzila Riaz

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Jun 12, 2023

Ranbir Kapoor's Poster Of 'Animal' Inspired By The Legend Of Maula Jatt? — Image Source: Variety

The first look poster for “Animal,” an upcoming Indian crime drama, has been revealed by the production companies behind the film. Starring renowned Bollywood actor Ranbir Kapoor, Animal promises to showcase him in an unexpected role. The plot details of Animal are being kept tightly under wraps. But the poster definitely looks similar to the Lollywood movie “The Legend Of Maula Jatt”. Have a look.

The Legend Of Maula Jatt

Following its global release in October 2022, The Legend of Maula Jatt became a box office phenomenon, not only in Pakistan but also across the world. The movie has propelled Pakistani cinema to dominate the subcontinent’s box office, even in the post-covid era. In fact, it becomes the highest-grossing film from the subcontinent in the last four years, breaking numerous records along the way.

During its fourth week of release, the film achieved the remarkable feat of becoming the highest-grossing Punjabi film of all time worldwide. It also became the Highest Grossing Pakistani Film, the second highest-grossing film from the subcontinent in the UK for 2022, and the Most Watched South Asian film. So it’s okay if other film industries might’ve gotten a little inspired.

Similarities

Now I am not saying that this might have been inspired work because it could totally be a coincidence but the resemblance is just way too good to be a coincidence.

Here’s another picture between Fawad Khan and Ranbir Kapoor and their characters.

Everyone is entitled to their own opinion and this is purely of choice but this is what Twitteratis had to say. Here have a look at some of the good comments and the bad comments.

Well, I’ve done the comparison, what is your opinion? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Biparjoy Cyclone: NDMA Issues Safety Guidelines

By

Unzila Riaz

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Jun 12, 2023

Based on the latest information from international and national forecasting models, the cyclone called Biparjoy is expected to become an even stronger storm in the next following hours. It is currently a very severe cyclone that is expected to bring an even more severe storm once it hits the coast of Karachi. Currently, Biparjoy is located 639 km south of Karachi and has moved northward at 9 km/h (5 knots) over the past 6 hours with a wind speed of 165km/h and a max of 195km/h.

Possible Impact Routes

The Pakistan Meteorological Department (PMD) has reported that the cyclone could follow one of three paths and potentially impact coastal areas of Pakistan. These potential impacts include heavy rain, thunderstorms, and strong winds in the southern and southeastern parts of Sindh province, including Karachi and other cities.

There is a risk of damage to weak structures due to the strong winds, as well as the possibility of storm surges and urban flooding along the coast. The sea conditions will be rough, with high-intensity squalls, making it unsafe for fishermen to venture out into the open sea. Here is a link where you can track the cyclone yourself.

Alert Warning

The National Disaster Management Authority (NDMA), in coordination with PMD, provincial disaster management authorities, Pakistan Navy, Pakistan Maritime Security Authority (PMSA), and Pakistan Coast Guards (PCG), is issuing advisories and guidelines to all authorities at national and provincial levels. They are urging proactive efficient pre-damage control measures to minimize the potential impacts of the cyclone if it does hit the Karachi coast.

سائیکلون الرٹ – ممکنہ اثرات و احتیاطی تدابیر pic.twitter.com/dF0trBLJM1

— NDMA PAKISTAN (@ndmapk) June 9, 2023

Stay away from electrical poles and wires, buildings, and trees.
Stay updated with the cyclone news through all media channels.
Be sure to have all necessary items like food, water, clothes, and medicines before time.
Fishermen are to stay away from the sea after the 12th of June till the cyclone has passed.
People also stay away from the sea and the coastal areas and restaurants.
Follow all given instructions by the authorities.

The NDMA’s National Emergency Operations Center (NEOC) is continuously monitoring the situation and sharing information through its website regarding the projected tracks and impacts of BIPARJOY on the coastal areas. They advise the public to stay informed and follow the official updates and warnings issued by the relevant authorities to protect themselves and their properties from the potential impacts of Cyclone Biporjoy.

Stay tuned to Brandysanrio for more news and updates.

Will Apple Change The Name Of “Vision Pro”?

By

Usman Kashmirwala

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Jun 12, 2023

Global companies must exercise caution when naming their products, as the same name can hold different meanings or be already trademarked in various countries. Failure to do so can lead to copyright infringement and competition lawsuits.

Apple Faces Potential Rebranding in China Due to Huawei Trademark

Apple recently unveiled its inaugural Mixed Reality headset, the Apple Vision Pro, scheduled for an early release in the United States next year. However, a search on the China Trademark Network revealed that Huawei had successfully registered the Vision Pro trademark on May 16, 2019, considerably before Apple’s product announcement.

Will Apple's "Vision Pro" Require a Name Change in China? Huawei Registered the Same Trademark Four Years Ago - Gizmochina — Source: Gizchina

The registered number of the Vision Pro trademark is 38242888, categorized under international class 9. Huawei’s exclusive rights period for this trademark extends from November 28, 2021, to November 27, 2031. The approved usage covers products and services such as LCD TVs, head-mounted virtual reality devices, radio equipment, and more.

As a result, it seems likely that Apple may be unable to use the name “Vision Pro” for its product within China and may need to consider rebranding when launching the Apple Vision Pro in the country.

Potential Scenarios for Apple

There are several potential scenarios that Apple may consider. One option is for Apple to simply rebrand its headset specifically for the Chinese market. This would likely be the simplest and most straightforward solution, allowing Apple to circumvent potential legal complications. Another possibility is for Apple to engage in negotiations with Huawei to obtain permission to use the Vision Pro trademark in China. Although this could be a more complex and time-consuming process, it might enable Apple to retain the name it has already chosen for its headset.

Apple's Vision Pro will change the game forever — Source: GadgetGuy

Alternatively, Apple might decide against launching its headset in China altogether. This would represent a significant loss for Apple, given that the Chinese market is one of the largest and most critical worldwide. Nevertheless, such a decision would help the company avoid potential legal entanglements.

The registration of the Vision Pro trademark by Huawei in China poses a challenge for Apple’s upcoming mixed reality headset. Apple will need to carefully evaluate its options, which may involve rebranding the product, negotiating with Huawei, or potentially forgoing the Chinese market entirely. This case serves as a reminder of the utmost importance of conducting thorough research and considering local trademarks and cultural sensitivities when introducing products in different countries. Global companies must remain vigilant in safeguarding their intellectual property rights and proactively avoiding potential legal disputes.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Almirah Aur Tum: A Message Urging Women To Put Themselves First

By

Unzila Riaz

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Jun 12, 2023

Women are the strongest and can accomplish anything. Only a woman can excel in her career while carrying out all of her duties at home and giving her all in all of her relationships. But they frequently overlook or even disregard their own happiness while spreading happiness to those around them. They frequently forget or even dismiss it.

The brand Almirah’s ad, “Almirah aur TUM,” is a charming reminder to all women to take a moment to appreciate who they are. It serves as a reminder for women to prioritize their happiness. On social media, this campaign is quickly gaining a tonne of traction thanks to the praise of all the celebrities and influencers. The campaign’s relatability is what gives it its popularity. It is open to all women, whether they are working mothers, stay-at-home mothers, daughters, sisters, wives, professionals, or even students. It is not just for women who play a particular position or belong to a particular type of woman.

Almirah aur TUM will prompt women to think how small gestures can actually change their perspective of life, and how a woman is so much more than just her role in life. She is a separate individual with an identity of her own.

“I’m so proud of you, khud ko kab yeh kehti ho?”

This is an important reminder from the innovative art made by Areeba Siddique, a super talented artist, for Almirah aur TUM campaign. How true is this that while a mother, wife, sister is busy appreciating everyone around them, celebrating the accomplishments of their loved ones, completely forget that they were also a very important pillar behind those achievements. They often forget to appreciate their personal achievements. This campaign will evoke women to take a moment, and say “I’m so proud of myself”.

Here is another one of her paintings that has a potent message. Not all heroes have capes; others choose to stay at home, give up on their goals, and take care of their families instead. They occasionally give other people’s happiness more thought than their own. Sometimes, at the conclusion of a difficult day, they are the ones who provide the most consoling remarks. But in the process, they lose sight of themselves.

Because the DVC is unique, influencers and celebrities are constantly discussing it on social media and giving their thoughts on the significance of the message sent by this campaign.

Supermodel and actor Saheefa Jabbar Khattak wrote on how women frequently lose track of happiness when their responsibilities replace their passions. She continued by saying that it’s critical to always remind ourselves to pursue our happiness. Almirah aur TUM states, “Jab tak tum mai tum ho na, tab tak sub kuch theek hai,” for this reason.

View this post on Instagram

A post shared by Anoushey Ashraf (@anousheyashraf)

Dr. Syeda Urooj Fatima, commonly known as by.rooj, is a well-known social media influencer who blogged about Almirah DVC on her Instagram. She claimed that this DVC served as a timely reminder for her that we are in control of our happiness and are the main protagonists in our own stories. She went on to say that we should always identify what brings us joy and, if necessary, fight for it.

View this post on Instagram

A post shared by Dr Syeda Urooj Fatima| 🇵🇰 (@by.rooj1)

Popular lifestyle blogger Shaanzay Sheikh also discussed the Almirah DVC on her Instagram. This campaign serves as a timely reminder for her about the need of prioritising yourself. She expressed pride in herself for picking the profession that makes her the happiest and expressed the hope that every woman will be motivated to pursue happiness for themselves.

https://www.instagram.com/reel/CrQ6L_csRDQ/?igshid=MDJmNzVkMjY%3D

Almirah also introduced an Instagram filter with its slogan. The filter also gained a lot of popularity among Instagram users.

Self-care is self-love and it’s very important to choose care and love for yourself. Let’s hope that this effort by Almirah will inspire more women to love themselves a little more, look after their physical and mental health, and have the courage to choose happiness for themselves.

Stay tuned to Brandsynario for more news and updates.

Naseeruddin Shah Apologizes For Offending The Sindhi Speaking Community

By

Unzila Riaz

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Jun 12, 2023

Indian actor, Naseeruddin Shah, recently expressed his opinion on Pakistan and the languages spoken there and claimed that Sindhi isn’t spoken much in the nation which offended almost all the Sindhis in Pakistan. After receiving an immense amount of hate and criticism he has now offered an apology to the Sindhi-speaking population in Pakistan. Here have a look.

https://www.facebook.com/NaseeruddinOfficial/posts/pfbid032XBsQuDhCfxCPbj9GWQvg6iUzxVQBCfWfeB5mWmU3tKVsSyib8fp7GozRdJMgNRzl

The Apology

Shah acknowledged his lack of knowledge on the subject and openly admitted his mistake through a post on Facebook. He stated that he sincerely apologizes to the entire Sindhi-speaking population of Pakistan, whom he had deeply offended with his misguided opinion. Furthermore, Shah also had something to say for himself. He questioned whether it was necessary to face such severe criticism for his error, quoting Jesus by saying, “Let him who is free from…” The actor then concluded his Facebook post by sarcastically saying that he found amusement in being labeled as “ignorant” and a “pretend intellectual” after years of being mistaken for an intelligent person.

His Original Statements

Naseeruddin Shah made these “ill-informed” comments during a promotional interview for his latest television series, Taj. In the interview, he claimed that Pakistan no longer spoke Sindhi, claiming that they primarily spoke Balochi, Bari, Siraiki, and Pushto. Along with the Pakistani social media users, Pakistani actress Mansha Pasha, Yasir Nawaz and Danish Nawaz also defended the Sindhi language. Along with her the Nawaz brothers also sarcastically humored Naseeruddin Shah.

View this post on Instagram

A post shared by VeryFilmi (@veryfilmi)

This sort of rivalry between Bollywood and Lollywood celebrities is not new and definitely not anything that cannot be expected in the future. Fans were clear on which side they were picking. Well, what are your thoughts on this?

Stay tuned to Brandsynario for more news and updates.

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By

Usman Kashmirwala

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Jun 10, 2023

Budget 2023-24: Pakistan Government Unveils New Revenue Measures — Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.

BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM — Source: Dawn

Income Tax

The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.

Key highlights of budget 2023-24 - Business & Finance - Business Recorder — Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Karachi University Signs MoUs To Provide Internship Opportunities For MLT Students

By

Unzila Riaz

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Jun 10, 2023

The University of Karachi has entered into four Memoranda of Understanding (MoUs) with CDC Laboratories, Muhammadi Welfare Foundation, One Health, and Tabba Kidney Institute. These MoUs pave the way for students enrolled in the evening program of the physiology department to gain valuable internship opportunities in private companies. For those of you who do not know an MoU is a starting point of negotiations between multiple parties to signal the intent of doing business or coming to an agreement. It simplifies a legal contract by establishing the key objectives and goals.

MoU Ceremony

The MoU signing ceremony took place at the VC Secretariat, with the participation of distinguished individuals including Prof Dr. Khalid Mahmood Iraqi (KU Vice Chancellor), Musa Khan (Director CDC Lab), Mehdi Rizvi (Chief Operating Officer of Muhammadi Welfare Foundation), Dr Ismail Vohra (Director of One Health), and Dr Bilal Jamil (Managing Director of Tabba Kidney Institute).

During the meeting, Dr. Taseer Ahmed Khan (Chairperson of the Department of Physiology) briefed the attendees on the details of the MoUs. According to the agreements, students pursuing BS Medical Laboratory Technology in the evening program will have the opportunity to undertake internships. Currently, there are approximately 120 students studying BS MLT in the physiology department, and they will be able to gain practical experience by working at various clinical diagnostic labs during their internships. Dr. Taseer Khan emphasized that internships would be offered to third and fourth-year students as part of their degree program requirements.

Expressing his views on the initiative, KU VC Prof Dr. Khalid Mahmood Iraqi highlighted the significant benefits that such initiatives would bring to students. He expressed his optimism that practical training and internships would greatly contribute to enhancing the skills and knowledge of the students. Dr. Iraqi emphasized the importance of market exposure and gaining insights into performing various tasks in a professional environment through hands-on experiences.

Stay tuned to Brandsynario for more news and updates.

Syra And Shahroz Spotted Together & Fans Are In Awe

By

Unzila Riaz

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Jun 10, 2023

Fans and supporters love to see their favorite couple together and also hate to see their favorite couple break up. But does that really make a difference? At the end of the day, celebrities are just as human as the rest of us and their relationships are also just as real as ours.

And let’s be honest, breakups and patch-ups are very much normal and inevitable in some cases be it a celebrity or an ordinary person. Recently, Syra Yousuf and Shahroz Sabzwari are appearing together in a movie and were also seen promoting it together.

The two got married in 2012 and after 7 years of marriage and a beautiful daughter Nooreh, they filed for divorce and went their separate ways. Shahroze Sabzwari remarried to model Sadaf Kanwal and as for Syra, she wanted to focus on herself. But now the two are being seen together not only in a film but also behind the scenes promoting it at different events.

Babylicious

The film Babylicious by Umar Essa features the ex couple in a chick flick rom com for which the two have been seen together at different events. Here have a look at this.

View this post on Instagram

A post shared by ETrends.pk (@etrendsdotpk)

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A post shared by All Pakistan Drama Page (@allpakdramapageofficial)

Many people were shocked to see Syra and Shahroz together after their divorce and not just together but also very much cool and happy alongside each other. Now it could just be the toxic mindset of the society that a divorced couple cannot be around each other ever again but isn’t that just foolish? The divorce between the two was mutual and they have even requested the viewers to “not make divorce awkward”. But fans will be fans, will they not?

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for more news and updates.

Buzzworthy Smartphone Takes the Town by Storm : Infinix Smart 7

By

Unzila Riaz

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Jun 9, 2023

The Infinix SMART 7 is the gadget that is now grabbing everyone’s attention and starting debates everywhere. Experts’ analyses of this most recent smartphone show that the SMART 7 stands out for its unmatched entertainment experience, which has been thrilling everyone.

Let’s have a glimpse of what tech experts have to say about the Infinix SMART 7 series:

Hateem Tech News: “The extended RAM is a total game-changer. I can use multiple applications at once and my phone will not slow down or even lag. It is also a bit surprising for me to find the extended RAM option in this price category of smartphones’’

Najaf Technical: “I was pleasantly surprised by the Infinix SMART 7’s sunlight-readable display. It makes a significant difference, especially when using the phone outdoors. The colors are vibrant, and the clarity is impressive”

Urdu Point expressed their feedback saying, “Infinix has really hit the sweet spot with the SMART 7’s pricing. At just below Rs 35,000, it’s a great value-for-money phone, considering the features it brings to the table’’

Tech Craze highlighted, “The sunlight readable feature is great for those who spend a lot of time outdoors. The colors are vibrant, and the clarity is remarkable. It’s a great companion for media consumption on the go’’

The SMART 7’s status as the greatest entertainment smartphone on the market is further cemented by these favorable evaluations from IT experts. All the components for a jam-packed entertainment experience include a powerful 5000mAh battery, a huge 6.6” HD+ sunlight readable display, and a 7GB expanded RAM that enables seamless multitasking. The price of both smartphones, the SMART 7 for Rs 27,999 and the SMART 7 HD for Rs 23,999 is the cherry on top.

So, If you’re looking for a smartphone that serves as a complete entertainment package look no further than the Infinix SMART7 series available online on Xpark and also on outlets nationwide!

Stay tuned to Brandsynario for more news and updates.

Daraz Catalyzes Karachi’s Fashion Bazaars In Embracing The Digital Revolution

By

Unzila Riaz

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Jun 9, 2023

When it comes to exquisite clothing and ethnic diversity, Karachi is a fashion lover’s paradise. People have always come to Karachi’s throbbing bazaars of fashion, where traditional and fashionable clothing mingle. Change, though, is in the air. Leading online marketplace Daraz Pakistan is bridging the gap between conventional market shopping and the simplicity of online retail as the metropolis embraces the digital age.

Daraz Pakistan’s success is a result of Pakistan’s rising smartphone use and expanding internet availability. The website has enabled fashion fans of all ages to experience the newest trends with just a swipe on their smartphones, from young techies to seasoned professionals. The retail sector has experienced unprecedented growth as a result of this accessibility and convenience.

Karachiites are enthralled by Daraz Pakistan’s convenience. They like the freedom to shop and purchase fashionable things whenever and whenever they choose, free from the restrictions of physical store hours and crowded markets. The hassle-free home delivery and returns offered by Daraz Pakistan have added to the appeal of online purchasing. It’s not surprising that this new method of shopping is becoming more and more popular in Karachi.

The change was first hampered by worries about internet purchases. However, Daraz Pakistan has made a concerted effort to increase its credibility online. Daraz Pakistan has boosted online shoppers’ confidence through a safe e-commerce platform, dependable payment gateways, and a robust system of customer ratings. The platform’s collaboration with Karachi’s fashion bazaars smoothly combines the dependability of the digital sphere with traditional purchasing ideals.

Contrary to popular misconception, traditional bazaars are not going away because of Daraz Pakistan’s success. With their living environment and sensory stimulation, they provide a unique shopping experience that can’t be matched online. Retailers who are thinking ahead are embracing an omnichannel strategy, keeping a physical presence while building a solid online platform to serve a larger client base. This seamless fusion of tradition and innovation allows the best of the worlds to thrive.

As Karachi’s fashion bazaars embark on their digital journey with Daraz Pakistan, retailers are embracing the transformative power of e-commerce. Osama, the owner of Super Leather Store in Zainab Market, talked about his journey with Daraz pk, “I joined hands with Daraz Pakistan in 2019, becoming the sole leather goods manufacturer on the platform. This partnership has propelled my business to new heights, allowing me to reach a broader audience while maintaining quality and craftsmanship.”

Maaz registered Vintage Clothing in Daraz Pakistan in 2019, witnessing impressive growth immediately after the pandemic. “With the end of the pandemic, I saw immediate growth of my online business as monthly orders reached up to 15,000. I’m grateful to Daraz Pakistan’s team for helping and guiding me every step of the way. They provided the platform for my business to thrive in the ever-changing online retail market.”

Nauman from Babu Bhai/Meeva’s collection said, “I represent the third generation of my family’s handmade items business, and I’ve joined Daraz Pakistan to share the rarity of our creations with customers across the country, transcending geographical boundaries”.

Mion, a veteran retailer at Zainab Market, quickly embraced Daraz Pakistan. “Now I’m receiving up to 300 orders daily, and my shop has expanded into everyone’s homes through Daraz Pakistan”, he commented. These testimonials highlight the remarkable success that Daraz Pakistan has facilitated, empowering retailers to adapt, thrive, and reach a wider customer base.

Link: https://youtu.be/4bDSmewZ4z0

These endorsements serve as an example of Daraz Pakistan’s effectiveness in enabling merchants to adjust to and thrive in the digital world. The fashion bazaars in Karachi have changed as a result of shifting consumer preferences and technological development. With Daraz Pakistan as a dependable partner, the blending of conventional and online shopping will continue to influence Karachi’s vibrant fashion industry, providing retailers with exciting opportunities to connect with customers across the world and curate a wide variety of products.

Stay tuned to Brandsynario for more news and updates.

“Fat People Have Lesser Attitude Than Skinny People” Claims Comedian

By

Dr. Rida Qamar

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Jun 9, 2023

Eric André is encouraging people to “stay fat” after dropping 40 pounds in six months For the forthcoming sixth season of “The Eric André Show.”

Eric For GQ Magazine

Speaking to GQ in a recent interview, Eric revealed his thoughts about losing weight.

“There is a reason skinny people are b!tches and fat people are jolly,” Said André.

Adding that fat people,” such as “sumo wrestlers” and “Santa Claus,” are “happy.”

“Skinny people have f—king attitudes because they’re f—king starving,” the “Bad Trip,” I say stay fat. If you’re fat or chubby, stay that way. I felt great but it wasn’t worth cutting out French fries.”

André ate a lot of “boring” and “dreadful” pre-made meals instead of dining and drinking out with friends as part of his road to “getting ripped,” which he said took him from 213 pounds to 173 pounds and below nine percent body fat.

“My assistant came up to me and asked me [how I] I feel — f–king hungry! I remember being irritated,” he recalled.

“You look good in the mirror and you’re happy with what you see but you’re hungry—and you can’t drink alcohol. You can’t have fun,” the comedian said.

“I’ll never do a body modification again! That s—t was brutal for both seasons.”

Looking back at his weight loss journey, he mentioned that despite his increased fitness and understanding of health and weight management, as soon as the filming was through, he “ate an entire pepperoni pizza.”

“And then I went to Portugal and drank my weight in wine. I got back from the trip and stepped on the scale, and I undid six months of work in about three weeks,” he added.

Adding that “hot Cheetos, rum, cognac, and playing video games” is what I prefer.

Stay tuned to Brandsynario for the latest news and updates.

WhatsApp Introduces Channels & Here’s How To Use It

By

Usman Kashmirwala

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Jun 9, 2023

WhatsApp Introduces Channels & Here's How To Use It — Source: Webinfo

Today, WhatsApp announced the launch of Channels, a new way for users to receive news, updates, and information from businesses, organizations, and other individuals. Channels are a one-way broadcast tool that allows admins to send text, photos, videos, and other media to an unlimited number of subscribers.

Channels are a private way to stay up-to-date on the things that matter to you. Unlike WhatsApp groups, which are limited to 256 members, channels can have an unlimited number of subscribers. This makes them ideal for businesses, organizations, and other groups that want to reach a large audience.

Maintain your privacy

Channels are also private. Your phone number and other personal information will not be shared with other subscribers. This means that you can follow channels without worrying about your privacy being compromised.

To create a channel, you first need to open the WhatsApp app and go to the Updates tab. Tap on the “Create Channel” button and enter a name for your channel. You can also add a profile picture and a description.

WhatsApp introduces Channels: what is it, how it works - India Today — Source: Ynetnews

Once you have created your channel, you can start adding subscribers. You can invite people to subscribe to your channel by sending them a link or by sharing your channel’s QR code.

To send a message to your channel, open the Updates tab and tap on the name of your channel. Then, type your message and tap on the “Send” button.

WhatsApp Channels are a new and innovative way to stay connected with the people and organizations that matter to you. They are a private, secure, and easy way to receive news, updates, and information.

Here are some of the benefits of using WhatsApp Channels:

Reach a large audience: Channels can have an unlimited number of subscribers, making them ideal for businesses, organizations, and other groups that want to reach a large audience.
Stay up-to-date: Channels allow you to receive news, updates, and information from the people and organizations that matter to you.
Privacy: Your phone number and other personal information will not be shared with other subscribers.
Security: WhatsApp Channels are encrypted, so you can be sure that your messages are secure.
Ease of use: Creating and using a WhatsApp Channel is easy.

If you are looking for a private, secure, and easy way to stay connected with the people and organizations that matter to you, then WhatsApp Channels are a great option.

WhatsApp beta for Android 2.23.10.14: what's new? | WABetaInfo — Source: webinfo

Here are some examples of how WhatsApp Channels can be used:

Businesses: Businesses can use WhatsApp Channels to communicate with customers, promote products and services, and provide customer support.
Organizations: Organizations can use WhatsApp Channels to communicate with members, share news and updates, and organize events.
Schools: Schools can use WhatsApp Channels to communicate with parents, students, and staff, share news and updates, and organize events.
Communities: Communities can use WhatsApp Channels to communicate with residents, share news and updates, and organize events.

WhatsApp Channels are a powerful new tool that can be used for a variety of purposes. If you are looking for a way to stay connected with the people and organizations that matter to you, then WhatsApp Channels are a great option.

Stay tuned to Brandsynario for the latest news and updates.

Coca-Cola Introduces New ‘League of Legends’ Flavor

By

Usman Kashmirwala

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Jun 9, 2023

Coca-Cola Introduces New 'League of Legends' Flavor — Source: CNN

Coca-Cola has teamed up with Riot Games to launch a new flavor of Coca-Cola inspired by the popular MOBA League of Legends. The drink, called Coca-Cola Ultimate, is available now in select stores in the United States and Canada. It will be available worldwide starting on July 18.

Coca-Cola Ultimate is a limited-edition flavor that is said to taste like “the feeling of leveling up.” The drink has a citrusy flavor with hints of berry and ginger. It is available in both zero sugar and regular varieties.

Coca-Cola offering rewards

In addition to the new flavor, Coca-Cola and Riot Games are also offering a number of in-game rewards for players who purchase Coca-Cola Ultimate. Players who purchase a can of Coca-Cola Ultimate can unlock exclusive emotes, missions, and other rewards in League of Legends.

Coca-Cola's new League of Legends collaboration claims to taste like leveling up - Polygon — Source: Polygon

To unlock the rewards, players must scan the QR code on the can of Coca-Cola Ultimate with their League of Legends client. Once the code is scanned, players will be able to claim their rewards in the game.

The rewards include:

Ultimate Teamplay Emote: This emote can be used to celebrate a successful team play.
Ultimate Gains Emote: This emote can be used to celebrate a successful gank or kill.
Ultimate Tempo Emote: This emote can be used to celebrate a successful push or objective.

Coca-Cola Ultimate is the first Coca-Cola flavor to be inspired by a video game. The collaboration between Coca-Cola and Riot Games is a sign of the growing popularity of esports and gaming.

Coke, League of Legends team up on new 'Creations' flavor | Ad Age — Source: AdAge

The launch of Coca-Cola Ultimate is a great way for Coca-Cola to reach a new audience of gamers. The drink is sure to be a hit with League of Legends players, and it could also appeal to other gamers who are looking for a new way to enjoy Coca-Cola.

If you are a fan of League of Legends or gaming in general, then you should definitely try Coca-Cola Ultimate. The drink is a delicious way to celebrate your victories and level up your game.

Stay tuned to Brandsynario for the latest news and updates.